Kevin Anson, Video Hacking Secrets For Entrepreneurs

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward welcome back to radio
00:18
I’m your host Dave Woodward you guys are
00:20
in for an amazing experience today I’ve
00:22
had so many people begging me say Dave
00:24
how do you guys create all these crazy
00:27
videos for funnel hacker TV and I’m like
00:29
you know what we have this magician who
00:32
actually pulls all this kind of stuff to
00:33
get them it just magically happens I’m
00:35
like would someone please please just
00:37
pull the curve back we want to see how
00:39
you guys are actually doing this so with
00:41
that I want to bring on the show today
00:42
mr. Kevin Anson Kevin welcome to the
00:44
show
00:45
hey thanks Dave I’m super excited to be
00:47
here thanks for having me so excited to
00:49
have you this has been one of the things
00:51
up and tried to get you on for a while
00:52
and at the same time I don’t want to
00:53
take you away from all the other
00:54
projects you’re working on so this is a
00:55
ton of fun for us and I get asked all
00:58
the time about the importance of video
00:59
obviously you were here when we had Gary
01:01
Vaynerchuk he’s talking about video all
01:03
the stuff he’s doing everyone see people
01:04
walking around with video cameras
01:06
filming everything all day long and I
01:08
just wanted I get asked all the time as
01:11
far as how do you guys pull this all
01:12
together and what’s really take so with
01:14
all that I want to dive in and just kind
01:16
of ask you a bunch of questions about
01:17
what we’re currently doing you okay with
01:18
that yeah sounds good sweet so with this
01:22
take as we the hard part for most people
01:26
right now is they don’t know how to get
01:28
started and you know we’ve talked a lot
01:31
about Facebook glide and you can start
01:32
with that but giving people a little bit
01:34
of background as far as how did you get
01:36
started in what you’re doing yeah so I
01:39
mean I could take you guys uh you know
01:41
way back to the womb but I mean pretty
01:44
much I got started making videos when I
01:46
was a kid I mean back when that you know
01:48
VHS tapes were were the way to do it in
01:50
the 80s you know and when I went to
01:52
college I realized that you know video
01:54
was the route that I wanted to take even
01:56
though it was still in its infancy and
01:57
there wasn’t a lot of people making
01:58
videos I mean YouTube wasn’t around yet
02:00
I mean there was no way to make a video
02:02
and even put it online actually you know
02:05
the internet was barely available back
02:07
then so you know in college I realized
02:10
that I wanted to start editing stuff
02:13
videos creating content and so you know
02:15
jumped in with iMovie I just started
02:18
making videos in college and you know I
02:20
kind of quickly realized that there
02:22
there might be something here I mean I I
02:24
have a knack for this like you know
02:26
people are starting to notice the videos
02:27
that I’m making you know my videos are
02:30
going in shows and college and stuff
02:31
like that and I’m like wow this is you
02:32
know this could be something I might
02:33
have a knack for this a skill and then
02:36
so you know I get out of college and I
02:38
go on to I work at a local news station
02:40
I mean it wasn’t like you know the glory
02:42
the glorious story that you’d be looking
02:45
for where I’m making like you know a
02:46
bunch of money I think I was making a
02:48
whopping $9 an hour you know I had to be
02:49
there 4 a.m. and work till noon and so I
02:53
mean I was editing tape to tape this was
02:55
back in beta tape so this is before
02:57
anyone was shooting anything that was
02:59
digital you know and so you know I I
03:03
quickly like I I completely just kind of
03:06
gave up on my dream I’m like this isn’t
03:08
gonna work I can’t make $9 an hour I’ve
03:10
got this girlfriend who I you know I’m
03:12
would like to ask him marry me one day
03:14
like this this isn’t gonna work I need
03:15
to support her and so I quit my job at
03:18
the news station and I went on to become
03:21
a loan officer and it’s just like wah
03:24
wah like are you kidding me I mean I
03:26
went in there and I had to you know they
03:28
gave me a stack of leads every day and I
03:30
had to go through the leads I had to
03:31
call people and be like hey do you guys
03:32
interested in refinancing your house bah
03:34
bah blah and it was like the worst job
03:36
and I lasted there for three months I
03:38
hated every second of it but every night
03:40
I would go home and I was constantly
03:41
like trying to better my skills I was
03:43
learning Adobe After Effects I was
03:45
learning Final Cut Pro which was the
03:47
editing program at the time just trying
03:49
to better my skills cuz I knew one day
03:50
it was gonna take me somewhere but not
03:53
to cut you off here but one of the
03:54
things your your video skills are great
03:57
but the part I love most is your
04:00
storytelling skills because if people
04:02
don’t understand what happens here I’m
04:04
gonna give me some little backstory so I
04:06
want to dive right into this yeah and
04:07
that is people always say well gosh you
04:09
know how do you guys create this you
04:11
guys come up with a script how do you
04:12
get started and let me get to tell you
04:14
how this typically works everybody is
04:16
Russell’s got a camera I’ve got a camera
04:18
and Stephens got a camera and we
04:19
literally are just filming stuff and
04:21
then we upload it to Dropbox and
04:23
magically what happens is we get these
04:25
crazy crazy videos
04:27
of that Kevin puts together bringing
04:29
this whole story together and so if you
04:31
don’t mind let’s talk about how do you
04:32
actually create that story from limit
04:35
cuz you don’t tell us what to do and you
04:36
have no idea what’s gonna be in the
04:37
Dropbox folder so how do you create a
04:39
winning script like that the way that I
04:42
create a winning scripts I mean it
04:43
started off and it’s kind of evolved
04:45
over time but you guys Dropbox me a
04:47
bunch of footage and I have to sift
04:48
through it and figure out the moments in
04:50
the story that are interesting because
04:51
there’s a lot of moments throughout your
04:53
guyses day where I can see you guys
04:54
making an effort to tell that you’re
04:56
like trying to tell a story and you’re
04:57
like oh we’ve got this really cool we
05:00
got a new vase today in the very
05:04
exciting but you guys are trying you
05:05
guys are trying super and that’s the
05:06
thing I love about Dave everyone is by
05:08
the way he like he goes around and he
05:10
like records a bunch of stuff throughout
05:11
the office and he talks to me he goes
05:13
hey Kevin you’re probably not gonna use
05:15
this but here it is anyway so they just
05:17
poured this new concrete outside and I
05:19
don’t know it’s gonna be a shame but
05:20
just see if it works this is so funny
05:22
but anyways so I get I go through and I
05:25
sift through the footage and I break it
05:26
up into into two parts basically there’s
05:29
teaser moments that I find interesting
05:30
so these are moments where there’s
05:32
something really funny going on or
05:33
there’s something dramatic things like
05:36
quick little moments that I could save
05:38
and put those at the beginning of the
05:39
video to make it so that it entices the
05:41
viewer to want to watch the rest of the
05:42
video because if you see like even in
05:44
the last episode that that I did it
05:46
there’s a teaser where it’s like you
05:47
know Melanie’s about to tell us
05:48
something crazy that happened to her in
05:50
the parking lot but I cut it off so you
05:52
don’t get to hear that moment you have
05:53
to wait til later on in the video
05:54
because that’s the idea with people when
05:56
you you know we’re when you’re putting
05:58
content on line is you want to get
05:59
people to watch your entire video so if
06:01
you’re teasing them in the beginning and
06:03
teasing them of those moat with those
06:04
moments and enticing them to get to
06:05
watch you know the rest the video that’s
06:07
what you need to be doing so that’s
06:08
pretty much how I break it up I put the
06:10
teaser moments in the in the beginning
06:11
and then I you know I tell the story
06:13
throughout you know at the you know the
06:16
rest of story throughout the video but I
06:17
always cut out the dead moments like
06:19
that’s really important to is to cut out
06:20
the dead moments and in the story that
06:22
just don’t really help or that you know
06:25
maybe there’s just moments where you
06:26
guys are saying um or and or you’re
06:28
thinking or whatever I cut those moments
06:30
out and so that’s why you see a lot of
06:31
jump cuts in the videos and they’re
06:34
actually one more important thing to
06:35
mention in the beginning is what I do
06:37
that’s called the pattern interrupt
06:39
which Russell talks about
06:41
in his expert secrets book is you have
06:45
three to five seconds to get somebody’s
06:47
attention in the beginning and I don’t
06:48
care what it is that you’re doing you’ve
06:50
got to put something in the beginning
06:51
your video that’s interesting so a lot
06:54
of people are scrolling these days
06:55
through facebook on their smartphone
06:57
wherever they’re at and they’re gonna
06:58
scroll right past your video and if they
07:00
don’t see anything interesting within
07:02
the first three to five seconds they’re
07:03
not gonna stop to watch it so that’s
07:05
what I do in the beginning of the funnel
07:07
hacker TV episodes and the teasers that
07:09
we put out is I put something
07:10
interesting in the beginning whether
07:12
it’s like quick cuts of something or
07:13
something like just crazy going on like
07:15
maybe Russell’s got some device on his
07:17
head and he’s shooting you know shining
07:19
lights at the camera like just anything
07:20
that’s just awkward or weird that’s the
07:23
pattern interrupt that I that I try to
07:25
do to get people to stop and watch I
07:26
love that I think it’s important you
07:28
guys as you as you’re thinking about
07:29
creating your own videos those pattern
07:32
interrupts it’s like we do the same
07:33
thing and copy we do the same thing in
07:35
storytelling is everyone’s attention
07:38
span is so short these days you have to
07:40
find some way of interrupting that
07:41
pattern and honestly Kevin one of the
07:43
things that’s been really fun for me I
07:44
think what are we got 55 56 don’t have
07:47
per episodes right now 55 yeah 55 and
07:50
it’s been cool for me to see how you’ve
07:52
progressed and basically coaching me and
07:54
for sure I’m sure you I don’t know if
07:56
you coached yeah Stephen Russell as much
07:58
as you coach me as far as what to shoot
07:59
but it’s really fun is to actually see
08:05
how you’ve created a lot of crazy things
08:09
almost like a trailer for the video and
08:11
those teasers I think are real critical
08:14
and so I was I know a lot of people in
08:16
the goal Dave there’s no way I can
08:17
afford to spend as much money and time
08:20
as you guys are spending with Kevin and
08:22
three people and all that kind of stuff
08:23
so let’s kind of start for the beginning
08:25
how does a person get started creating
08:26
their own videos yeah I mean if it’s a
08:30
if we’re talking about vlogs
08:31
specifically is that kind of what your
08:34
blogs and the other one I always hear
08:36
about is Facebook live those yeah yeah I
08:39
think um you know it’s like it’s like
08:42
Garrett White says like the first time
08:44
you do something you’re gonna suck at it
08:45
and then you’re gonna suck less and less
08:47
and less the more times you do it that’s
08:49
really what it’s all about that let me
08:50
tell you where I think people where
08:52
they’re failing a lot when they’re try
08:54
start a vlog is they go out and they
08:56
record some content maybe they’re at a
08:58
conference or a trade show and they just
09:00
point their camera at a crowd of people
09:01
and they just start shooting everything
09:03
and it’s like the the reason why that’s
09:05
not successful is because you’re not
09:07
telling a story
09:08
you’re not giving a people a reason to
09:09
watch somebody’s what might be watching
09:11
a wide shot of a trade show or a
09:12
conference ago well what is this like
09:14
why are you showing me this
09:15
you need to narrate it like you’d put
09:17
the camera in front of your face talk
09:19
about what you’re doing say hey what’s
09:20
up guys we’re gonna go into this trade
09:22
show right now there’s gonna be some
09:23
amazing companies here we’re gonna go
09:25
talk to some people and go talk to some
09:27
people start putting the camera and
09:28
interview some people or you know
09:29
telling a story you have to narrate your
09:32
vlog and you have to narrate your video
09:33
so people know what they’re watching so
09:35
there’s a story developing there always
09:36
has to be a story developing so I know
09:40
for me that was one of the things and
09:42
again for those of you I suck at this
09:45
and I’m trying to get better better and
09:47
Kevin again I can’t thank you enough you
09:49
have literally held my hand through a
09:51
lot of this kind of stuff but I know for
09:53
for me a lot of it was I was jumping in
09:55
too quick where there wasn’t enough of a
09:57
backstory and you’re going Dave I have
09:58
no idea and there’s no way I can create
10:00
that and so I think that narration part
10:02
again I’m trying to get better at myself
10:05
but when a person is narrating the other
10:07
thing I’ve seen people do is the
10:09
narrations go too long and that was one
10:11
thing she kind of coached me on was
10:12
saying Dave you’re these I can’t find a
10:15
moment because you’re filming for like
10:16
10 minutes so you know you’re looking at
10:18
a vlog again some of them just tell
10:20
people what you’ve told me as far as
10:22
what’s best
10:22
as far as length of time when you’re
10:24
shooting clips get to the point being
10:27
concise but at the same time provide
10:28
enough content yeah you definitely want
10:31
to keep the clip short otherwise you’re
10:32
gonna be a cursing your own name later
10:34
on and editing so you want to keep them
10:36
short I mean you want to just you know
10:39
film film those moments don’t go on and
10:41
on and on about a bunch of stuff you
10:42
know you want to keep the movie you want
10:44
to keep the vlog or the video moving
10:46
along you want to show different shots
10:48
and I mean and I actually cooks Russell
10:51
on this too in the beginning was I was
10:53
like okay you’re driving from home and
10:56
then you’re gonna you’re awake I’m not
10:57
waking up in the morning and you’re
10:58
going to go to the airport but as a
11:00
viewer we want to know how did you get
11:01
to the airport so I would say hey
11:03
Russell would you mind next time you get
11:05
in the car or you go somewhere just
11:06
stick the camera out the
11:07
no and get some footage of you driving
11:10
down the freeway or get some footage of
11:11
you like getting the airport even if
11:13
it’s like rolling your bag you know
11:15
along the concrete or along the asphalt
11:17
whatever it is that way you can
11:18
supplement the additional the narration
11:21
that you have going on you’ve got to
11:22
have what’s called b-roll which is also
11:23
known as footage so get your narration
11:27
get your b-roll that way you can kind of
11:29
you know put the whole story together
11:31
later because if you’re sitting there
11:33
and you’re pointing the camera in your
11:34
face and you’re talking about oh I don’t
11:36
know like maybe some maybe you’re
11:38
talking about clickfunnels but you want
11:40
to actually people want to see
11:41
clickfunnels they want to visualize it
11:43
so you point the camera at the screen
11:44
and show them what you’re doing so you
11:46
can kind of edit those two things
11:47
together I love that so right now we’re
11:50
in the midst of our inner circle you
11:52
know we’re talking about that before we
11:53
push recording on this and so I’m
11:55
actually trying
11:56
it’ll be curious to see I’m trying to
11:58
create a story around this whole inner
12:00
circle thing and it’s been interesting
12:02
is I’ve been trying to keep that in the
12:03
back of my mind as far as what would be
12:05
some of the good b-roll what would be
12:06
some of the things that would matter
12:07
because at the same time for those you
12:10
guys who are listening our inner circles
12:11
are kind of boring when people hope
12:13
they’re just talking the whole time and
12:14
so if you don’t mind you help people
12:17
understand again when you’re in a
12:18
seminar because you’ve coached me with
12:20
this when I did podcast movement or
12:21
other types of things that I’m going to
12:23
our hunter keg Rupe tomorrow in Phoenix
12:26
and so what are some of the things that
12:28
when you’re trying to create that vlog
12:30
that are captivating enough and at the
12:34
same time doesn’t waste a whole bunch of
12:35
time just shooting what types of things
12:37
should people be trying to capture the
12:39
the thing that I would do if you’re in a
12:41
conference environment like that is
12:43
number one is you know of course get
12:46
some shots of the speaker so you can
12:47
kind of pull away some messaging and
12:49
some some some messages from the person
12:51
speaking up on stage and the other thing
12:54
is do some breakaways like bring people
12:55
out of the room and interview them super
12:57
quick and ask them a couple questions
12:58
like hey what are you what are your
12:59
number what number one takeaways from
13:01
today’s event and then once you have
13:04
that so now you have your narration go
13:06
back into the room and get a bunch of
13:08
different shots of the environment
13:09
because we’re people where they go wrong
13:12
is they’ll just point the camera on a
13:14
wide shot and they’ll just get a whole
13:16
wide shot of the room then they won’t
13:17
move
13:17
so in editing you all you have is
13:20
one shot to work with now you don’t have
13:22
a bunch a little like wide shot medium
13:24
shot close-up shots of the room so that
13:26
way the viewer can really get a sense
13:27
and a feeling that they were there so
13:29
what you want to do is go inside like
13:31
for inner circle go in the room get a
13:34
bunch of close-ups of like people’s
13:35
reactions their faces get some shots of
13:38
like I don’t know the switchboard in the
13:39
back where miles is that get some shots
13:41
at his screen get some shots of some
13:42
pencils and some notebooks and people on
13:44
their laptops and like different things
13:46
just so that way you can break up the
13:48
video so you have a variety of shots and
13:50
always think about everything in wide
13:51
medium and close-up so it’s kind of like
13:54
when you watch an episode of Seinfeld
13:55
you know the TV show they always start
13:57
off the show there’s a wide shot of the
14:00
of the apartment complex that they’re in
14:02
before they go inside so it kind of
14:04
gives the viewers sense of like okay
14:05
this is a wide shot it’s an establishing
14:06
shot same thing with the inner circle or
14:08
the conference that there I get a wide
14:10
shot of the room then get a bunch of
14:11
medium shots like medium shots of as
14:13
many things that you can think of and
14:15
then get a bunch of close-up shots so
14:17
that way when you’re editing it together
14:18
it tells a nice story in it and it
14:20
breaks it up nicely and it’s just more
14:21
engaging and exciting to watch the
14:23
viewer I love that I think the that
14:25
whole idea as far as wide middle and and
14:28
short or close range has been something
14:30
I’m trying to focus on as far as try to
14:32
improve my skills there as well if you
14:34
don’t mind I’d like to kind of jump into
14:36
the idea as far as equipment um you know
14:39
obviously we’re shooting here with me
14:41
these aren’t really expensive I think
14:42
our whole setups are you know 500 700
14:45
bucks whatever the Sony camera is in the
14:46
tripod and all this stuff but a lot of
14:48
people say gosh you know I don’t have
14:49
the money can I just do with my
14:51
smartphone if they can you answer that
14:53
and if so how do they do it what apps
14:54
can they use things like that yeah 100%
14:58
I know plenty of people who vlog
15:00
straight on their iPhone or their
15:02
Android all you need I mean everyone’s
15:03
got a camera in their pocket nowadays or
15:06
even if you have an iPad or a tablet or
15:08
something that’s all you really need is
15:10
to point the camera you know have your
15:11
smartphone point at your face there’s a
15:13
great app called filmic Pro and what’s
15:17
nice about it is that you can dial in
15:19
all the settings before you start
15:21
shooting because as you know when you
15:22
use the default camera app on your
15:24
smartphone it’s sort of like it auto
15:25
adjusts things like exposure or some
15:28
things are out of focus sometimes so if
15:31
you have a little bit more time to set
15:32
up your shot you can use filmic Pro
15:34
which
15:34
is a great app you can lock in your
15:35
exposure you can lock in your focus just
15:38
to make sure everything just looks nice
15:40
but you know if you don’t want to do
15:42
that totally fine use the default camera
15:44
app on your on your smartphone and start
15:47
to start shooting stuff and start
15:49
putting it together you can go as basic
15:51
as just using iMovie there’s an app
15:53
called iMovie on your iPhone I don’t
15:55
know what the the comparable one on on
15:57
an Android is but I’m sure there’s an
15:59
editing app that you can get and that’s
16:01
all you really need to do to start
16:02
creating content start editing things
16:04
together because we all have the
16:05
equipment at our at our disposal we just
16:07
don’t we just think that like you said
16:09
we think that we need this expensive
16:11
camera and all these lights and all this
16:12
audio gear like you don’t need that I’ve
16:14
literally duct-taped my camera to to a
16:17
lamp before like my iPhone duct tape it
16:21
to a lamp and stand there and talk like
16:23
it’s all you need a little bit of
16:25
natural light coming in from the window
16:27
that’s and you’re on your way if you
16:30
don’t mind it kind of address the idea
16:32
as far as your framing and light because
16:34
I’m terrible with my lighting and no my
16:37
bald head basically I’ve always I drives
16:40
me crazy I’m always wearing a hat and
16:41
then I have terrible reflection on my
16:43
face I mean I get people always telling
16:46
me my videos are terrible for that
16:47
reason but give people ideas far as what
16:52
types of things should be paying
16:53
attention to regarding light and then
16:54
the other thing as far as framing yeah I
16:58
mean you you can of course go out and
17:00
buy some fairly inexpensive lights on
17:02
Amazon if that’s what you want to do but
17:04
if you are on a budget all you really
17:06
need is you know how they recommend
17:09
shooting it during the day so you have
17:10
some natural light coming in just sit
17:13
yourself next to a window so there’s
17:15
light shining in on your face and set
17:18
your camera up somewhere and hit record
17:20
one of the things you don’t want to do
17:22
is you want you don’t want to put
17:23
yourself up against a window you don’t
17:25
want to put yourself to where you know
17:26
the you’re shooting into a window
17:28
because it’s gonna be too bright and
17:30
blown out and it’s gonna make you look
17:32
dark but definitely you can sit
17:33
somewhere close to a window without
17:35
shooting into it another thing that you
17:37
can do to make your shots look more
17:38
engaging and to create depth between you
17:40
and your background is shoot in a room
17:43
that has more depth to it I see a lot of
17:45
people where they’ll sit themselves up
17:47
against a wall
17:48
and they’ll hit record and it just it
17:49
doesn’t look exciting because it’s just
17:52
there’s no depth to the shy it doesn’t
17:54
separate you from the background and
17:56
it’s just not an exciting shot to look
17:58
at and then of course you know if you’re
18:01
if you’re doing if you’re doing stuff on
18:03
camera where you’re talking straight to
18:05
the lens just avoid cutting yourself off
18:08
at the joints which means like don’t
18:11
frame yourself so that way the top and
18:13
the bottom of a frame cut yourself off
18:15
at your elbows or your knees or the
18:17
waist so those are like major joints so
18:20
either tighten up or or loosen up the
18:22
shot to make sure that you’re not
18:24
cutting yourself up I mean if you
18:26
watched if you I talked about this stuff
18:28
and I in my course but if you look at
18:30
the difference between the two you can
18:32
totally just feels awkward if you see
18:34
someone who’s cut off at the elbows or
18:36
cut off at the knees so those are those
18:39
are some good things to think about and
18:40
also uh you know the rule of thirds if
18:43
you’re interviewing somebody and they’re
18:44
looking off camera you want to make sure
18:45
that you either frame them on the left
18:47
or the right and make sure that they’re
18:48
looking towards the white space or
18:50
towards the the open space when you’re
18:53
interviewing people but you don’t you
18:56
don’t want to interview somebody and
18:57
frame them right in the middle you kind
18:58
of want to move the frame over just a
19:00
little bit so they’re frame on the left
19:01
or the right so those are those are
19:03
pretty much some basic things that you
19:05
can do to to get started yeah yeah I
19:10
love that you know I think one of the
19:13
things I love about its I love watching
19:17
your funnel hacker TV episodes and that
19:19
is all the crazy voiceovers that you do
19:21
I don’t know how I don’t know how you do
19:23
that but I get people asked all the time
19:25
that’s gotta cost like thousands and
19:27
thousands of dollars
19:28
how do you do voiceovers on a budget you
19:31
know it’s funny is for funnel hacker TV
19:33
I literally will take out my iPhone and
19:36
I will open my camera my app and I will
19:39
hit record I will record a video and I’m
19:41
not recording my face or anything I’m
19:43
holding my phone up to my mouth I have
19:45
as I found like on a phone call and I’ll
19:47
be like like in the in the the Lego
19:50
episode where it’s like what’s up
19:52
Russell and I did that I’ve recorded it
19:54
on my camera on my on my iPhone and then
19:56
I’ll spring it into my editing program
19:58
and I’ll kind of like either speed it up
19:59
or slow it down a little bit and that’s
20:01
all I needed
20:02
I mean that’s all you guys need get
20:03
started you don’t have to have some like
20:05
crazy microphone and this crazy setup
20:06
that is seriously how I did I bet you
20:09
didn’t know that either I did know we’re
20:12
paying you way too much that’s all
20:13
you’re doing are you kidding yeah no I
20:16
mean to expand on that you guys can
20:18
definitely like it’s like I tell people
20:19
all the time it’s funny because with
20:21
Russell’s marketing in your car podcast
20:22
he did like what a few hundred episodes
20:26
just into his iPhone he opened up his
20:29
his sound recording app on his iPhone
20:31
and he recorded it in his car driving
20:34
down the road and that’s all it took and
20:35
then he would send it off to I think
20:37
it’s his brother write to his editor
20:39
yeah and then he would maybe I don’t
20:41
know if he tricked sweeten up the audio
20:43
or not but that’s all it took so he was
20:44
recording his podcast straight on his
20:46
iPhone I mean that’s all you really need
20:47
if you want to go and buy a couple
20:49
things online you could do that there’s
20:51
a really cool mic called a the sure it’s
20:53
sh ure the m/v 88 plugs right into your
20:57
iPhone so it’s like a little microphone
20:58
extension for your iPhone if you want to
21:00
do that
21:01
there’s the rode smartlav is a nice one
21:03
where you can clip a microphone on your
21:05
shirt and that one works with androids
21:06
too but I mean you don’t really you know
21:08
you don’t really need all that stuff you
21:10
can go pretty low budget on video
21:13
production these days to get a video
21:14
that’s gonna convert yeah I think that’s
21:16
awesome one last question here real
21:18
quick and that is let’s talk about stock
21:21
images in stock video and things where
21:23
do you find them how do you use them how
21:25
much can you use before does it feel
21:27
real I mean what’s this what are your
21:29
secrets about using stock video in stock
21:31
images um you definitely want to be
21:36
careful and I’m not gonna be the one to
21:37
sit here and tell people that they
21:39
should go out and do that because then
21:40
I’ll be held responsible but you
21:42
definitely want to be careful with
21:43
grabbing videos offline as far as like
21:46
going on YouTube and you know grabbing
21:49
footage and using it in your own stuff
21:51
but you know if you want to go the
21:54
safest route is to just go on websites
21:56
like there’s a great website called
21:58
videohive net like a beehive video hive
22:01
debt net they have some awesome stock
22:02
footage they also have a service on the
22:04
same platform that’s called photo do net
22:08
and you can grab some awesome stock
22:09
photos I mean they’re super cheap it’s
22:11
like I want to say it’s like seven
22:13
dollars or nine dollars for a stock
22:15
video
22:16
and it’s around the same for a stock
22:18
photo or you can get like a subscription
22:19
on shutterstock.com if you want to if
22:21
you have a big project that you’re
22:22
working on you only need it for like a
22:24
month
22:24
you could pay like $200 I think you get
22:26
like 200 something stock images that you
22:29
can use that you can download off
22:31
Shutterstock but yeah it’s it’s it’s
22:33
really easy to do actually with uh with
22:36
sound effects which is funny for funnel
22:38
hacker TV I go on YouTube and I will
22:39
download sound effects a lot because
22:41
those things aren’t really like they’re
22:43
not copyrighted you know maybe it’s the
22:45
sound effect of like a construction zone
22:46
which I used for the Lego episode and
22:48
it’s just sounds like a bunch of
22:50
hammering and jackhammers I went on
22:51
YouTube I typed in you know construction
22:54
sound effects and then I went to a video
22:55
there’s a site called keep vid since for
22:58
like for video keepvid.com
23:00
you enter in your link and then you can
23:02
download your sound effect into like an
23:04
mp3 and then you bring that in your
23:05
editing program and you throw it down on
23:06
your timeline and good good after you
23:08
have a sound effect so I mean yeah
23:10
there’s some super low budget ways that
23:12
you can you can go about doing this well
23:15
Kevin I let me continue talking for
23:17
hours and hours I’m fascinated out this
23:19
stuff cuz I don’t get it I don’t have
23:20
the creativity that you have I mean
23:23
honestly I don’t I still it’s it
23:24
literally is just magical to me what you
23:26
produce and because I know the footage
23:28
that we’re capturing and how it ends up
23:30
is just like Lily it’s like this
23:32
magician just poof there it is and so I
23:35
I know people gonna have a million
23:36
questions how did they get ahold of you
23:38
and how did I get the questions answered
23:41
where do they go yeah if you guys go to
23:43
a Kevin Anson comm slash funnel hacker
23:46
radio I actually created a special cheat
23:51
sheet for you guys cuz like I love
23:53
working with everyone at clickfunnels
23:54
and I love fellow if I’m a hacker so I
23:56
made a special gift for you guys
23:58
it’s about like video hacking your
24:00
subscribers and your customers so I
24:01
talked about you know video basically
24:03
video hacking kind of like based on like
24:06
what you guys do is funnel hacking same
24:08
thing with video you can go out there
24:09
and you can find a video to model after
24:11
to create your own weather it’s like you
24:13
know creating your own a script basing
24:16
it off someone else’s script creating a
24:18
video basing it off their video if it’s
24:19
one of your competitors or something so
24:21
yeah Kevin Anson comm / funnel hacker
24:24
radio and then forego what I was gonna
24:28
say but I’m trying to blow
24:29
but that’s yeah that’s where you guys
24:30
can find me oh I know it was video hacks
24:32
for entrepreneurs I have a Facebook
24:34
group just search for video hacks for
24:38
entrepreneurs I don’t know what the
24:39
facebook.com slash link is but yeah you
24:41
guys can find it if we search for it
24:43
awesome party words I don’t think so
24:51
I’m just I’m super super excited to be
24:54
honest with you and I really really
24:56
really appreciate it and I just love
24:57
working with you guys and like every
24:59
time I get a new drop box of footage I
25:01
get super excited and I can’t wait to
25:03
dive in and see what I’m what I’m
25:04
looking at so I just love it absolutely
25:06
love it well I’m excited now you gave me
25:08
some other things I need to think about
25:09
I’m actually gonna be flying out to
25:11
Phoenix tomorrow meeting with Robert
25:14
Kiyosaki’s group and our hunter keg Roop
25:17
and with Chris record and awesome stuff
25:20
so I’ve gotta come up with some story
25:23
for this trip tomorrow like ah yeah well
25:27
I’ll tell you before you go go on your
25:29
trip something to think about like when
25:31
you get in the car and you go down to
25:32
the airport like definitely don’t leave
25:34
the viewer hanging cuz if it’s like you
25:36
get it you you’re saying I’m gonna but
25:37
I’m about to go on a plane and the next
25:39
thing you know like we see you in
25:41
Phoenix and it’s sort of like this
25:43
there’s like a there’s like a
25:45
disconnection for the viewer they’re
25:46
like well how did we get to Phoenix like
25:47
I wanted to see the process like you
25:49
know what did the plane look like did he
25:51
get on a plane did he grab some food did
25:52
he get in a taxi did he take an uber
25:54
like the whole process so you definitely
25:55
want to you know make sure that you take
25:58
the viewers along and tell the whole
25:59
story I will try to do that so we’ll be
26:02
in the video that you create if not I
26:04
actually did it well so yeah well if not
26:06
I’ll just go to stock footage you’ll
26:08
make Kevin thanks again love having you
26:11
on it can’t wait to talk to you real
26:13
soon
26:13
all right man thanks Dave thanks for
26:16
listening to puddle hacker radio podcast
26:17
if you’d like to be notified anytime we
26:19
release a new episode just subscribe
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over at follow hacker radio.com in
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addition to that we’d love to send you a
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free gift you can find that free gift at
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funnel hacker radio.com
26:30
forward slash free trial one last thing
26:33
is we love giving away cars so if you’d
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like access to a free dream car all you
26:39
have to do is go to funnel hacker radio
26:40
com
26:41
/ dream car and you’ll get all the
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details thanks again for listening

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