Kevin David, How To Get FREE Traffic From YouTube

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward all right everybody
00:18
welcome back to funnel Hecker radio I’m
00:19
your host Dave Woodward day you guys are
00:21
gonna love the topic I have the
00:23
opportunity on a guest Kevin David Kevin
00:26
look at the show thank you so much Dave
00:29
it’s so good to be here I am so excited
00:31
yeah this is a Kevin’s a guy I met just
00:34
recently but he’s absolutely been
00:36
crushing it he is one of our two comma
00:38
Club winners probably one of our top
00:41
five fastest to get to the two kala Club
00:44
status less than 90 days so I’m super
00:47
glad you’re talking about what you did
00:48
for that but the other thing I think
00:49
it’s just fascinating is you really kind
00:51
of double down on YouTube which is
00:53
somewhat ironic only because you started
00:55
off on Facebook as employee basically
00:58
and then also spent a long time on
00:59
Amazon you built Facebook groups but I
01:01
really want spent some time helping
01:03
people understand how to use YouTube as
01:05
a traffic source because it’s been one
01:07
of the things that most people have
01:08
struggled with as far as how do you
01:10
actually drive things and make things
01:12
work off of YouTube so with that any
01:14
other thing you want add to your
01:15
introduction there Kevin yeah so I don’t
01:17
mean I don’t want to bore people I I
01:18
kind of came up out of college so I
01:20
worked at PwC which is an accounting
01:22
firm I moved over to Facebook and then I
01:24
basically just decided I you know I
01:26
wasn’t gonna work for anyone else it
01:27
wasn’t my passion my passion was always
01:29
kind of my own little projects I never
01:31
really kind of felt comfortable in like
01:33
the 9 to 5 rolls so I kind of branched
01:35
out started Amazon FBA and then people
01:37
were kind of starting to react to some
01:39
of the ways that I was you know ranking
01:40
my products and finding new products and
01:42
things like that and so a lot of people
01:44
were kind of asking me like you have a
01:45
course do you want to make a course and
01:46
so I made one and you know the rest is
01:49
kind of history we we now have you know
01:51
over 40,000 subscribers on YouTube super
01:53
active super passionate we have a
01:56
Facebook group that has 35,000 active
01:58
you know Amazon FBA members and we’ve
02:00
kind of been growing all of them in
02:01
unison and I think YouTube really for me
02:05
is what changed my life the fastest it’s
02:10
kind of awkward for people out there
02:11
right like creating like a video of
02:12
yourself
02:13
just kind of strange like seeing
02:14
yourself talking everyone everyone out
02:16
there is kind of staring at you and you
02:18
know it feels very uncomfortable at
02:19
first but like I would I would say to
02:21
anyone out there who you know has
02:22
content to creator has like a message or
02:24
something to say or a motivational story
02:26
or whatever it is right Russell talks
02:28
about this all the time you know just
02:30
start a recording of yourself right Gary
02:32
was talking about it at the event last
02:34
week right just you know without
02:35
cataloging what you’re doing you know no
02:38
one is ever gonna possibly be able to
02:40
react because nobody sees you and so you
02:42
know I made like a very basic youtube
02:44
video just like in one of you know my
02:46
houses in Denver Colorado and it was
02:48
very basic you know and I didn’t have
02:50
good lighting I was using my laptop
02:52
camera and you know that video now has
02:54
you know almost 400,000 views and it you
02:57
know more than anything else changed
03:00
kind of what I was doing with my life
03:02
the direction I wanted to take right
03:04
because for me personally it took me a
03:06
long time to kind of figure out what I
03:07
was passionate about like I was doing a
03:09
lot of different things like whether it
03:10
was Amazon FBA I was more passionate
03:12
about just being working for myself than
03:14
I was about selling products on Amazon
03:16
but my true passion in life took me 28
03:19
years to find I just turned 28 last
03:21
month and you know what true passion is
03:23
helping people it’s you know teaching
03:26
and helping people kind of be free from
03:28
that corporate you know nine to five
03:30
grind that people you know some people
03:32
love their jobs and those people I have
03:33
all the respect in the world but you
03:35
know too often people are kind of
03:36
trapped and they they feel you know
03:39
there’s nothing else they can do they
03:40
don’t know what they want to do right
03:42
and so my kind of mission and goal in
03:44
life and my goal with my youtube channel
03:45
and everything that I’m doing and
03:47
working so hard for now is to kind of
03:49
help every single person out there who
03:51
feels trapped in the job they don’t like
03:53
so create the life that they do want you
03:56
know Kevin that’s one of the things I
03:57
absolutely love as I’m sitting here
03:59
watching your YouTube channel and stuff
04:01
and I give some for those you guys if
04:04
you wanna check out his YouTube channel
04:05
it’s that lifestyle ninja so I’ll go to
04:07
youtube and check out that lifestyle
04:09
ninja the cool thing really is you’re
04:11
all about lifestyle and I’m sure some of
04:13
these people who are listed here who are
04:14
in their 30s or 40s or even fifties are
04:16
going man it took you all the way to the
04:18
age of 28 to figure it out a lot of them
04:19
are still trying to figure it out work
04:20
at so congratulations I’m figuring out
04:23
early yeah but
04:26
the part the part that’s really fun for
04:29
me is to see the passion that you have
04:32
just even in watching your videos and
04:34
the excitement the enthusiasm and really
04:37
you’re just you’re passionate to help
04:38
other people and it comes across so well
04:41
on video and I think that a lot of times
04:43
people they forget how important the
04:45
character really is who’s on the other
04:47
side of that camera and you connect so
04:49
well with them I think it’s it’s really
04:51
cool to see your video so again check
04:53
out his YouTube channel that lifestyle
04:55
ninja yeah I love just kind of you know
04:58
watching these videos using the viewer
04:59
I’ve been talking there and it’s
05:01
fascinating for me just to see just how
05:03
passionate you are about what you’re
05:05
talking about
05:05
and really about that whole idea as far
05:08
as the lifestyle and I think for a lot
05:10
of people they forget how important the
05:12
real reason why they’re doing it is and
05:14
most of the time it really is trying to
05:16
get that lifestyle whatever that
05:18
lifestyle may be for them so
05:20
congratulations and all your success
05:22
hello thank you I mean it’s it’s kind of
05:25
it took me a long time to figure out you
05:27
know what I wanted right whether it was
05:29
money or you know whether it was freedom
05:31
it’s kind of a strange it’s kind of a
05:34
strange thing when you get to a place
05:36
like that right like when you kind of
05:38
all of a sudden now like I have all the
05:40
freedom in the world so like what am i
05:42
what do I want now right so now kind of
05:44
my passion has become you know helping
05:46
other people get to that same place and
05:48
for me I just kind of knew from an early
05:50
age what I wanted to do was travel the
05:52
world like I wanted to see everything I
05:54
didn’t really you know I never have
05:55
really felt comfortable just living in
05:57
one place for too long and so for about
05:59
six months a year I like to just travel
06:01
around the world so I’m actually taking
06:02
off again and doing Australia and New
06:05
Zealand and Fiji because I’ve never
06:06
actually been to that area of the world
06:07
starting on November 1st and so it’s
06:09
gonna be interesting to kind of try to
06:11
keep up with all of the YouTube stuff
06:13
and everything that I’ve kind of been
06:15
doing from the USA while kind of
06:18
full-time traveling this will be my
06:19
first time doing it people because
06:21
before I was you know when I was
06:22
traveling to Asia and South America and
06:23
stuff it’s it’s much easier to kind of
06:25
keep an Amazon FBA business running but
06:27
we’ll see how that goes with YouTube and
06:29
Facebook now that some of it is a little
06:31
bit more intense I think it’s pretty
06:35
cool as I take a look at even your copy
06:37
is great even though on your headline
06:39
thank you me how to find products that
06:40
sell on Amazon that earn you 10,000 per
06:43
month with no guesswork the one Amazon
06:45
FBA hack that changed everything now a
06:47
single trick found Tommy Ken
06:50
Ted time 10 X month products his FBA
06:53
still profitable or is a dead business
06:55
video explanation now three keyword
06:57
hacks you know get me ranked for all my
06:59
long tail keyphrases so great great
07:01
titles to really lure people in and
07:04
again just even the views you’re getting
07:05
you know 50,000 plus views on these
07:07
things that are just a few months old so
07:09
congratulations on how you doing that
07:11
absolutely minute the funny thing is
07:13
like I’ve learned I’ve learned probably
07:15
so I watch a lot of people but I guess
07:19
let me rephrase it I watch a few people
07:22
a lot and so like once I once I really
07:25
really kind of vibe with someone and
07:29
understand and I personally feel that
07:31
they really truly know what they’re
07:33
talking about then like oh go back into
07:36
the catalogs in the archives and I’ll
07:37
watch every single thing that that
07:39
person has ever released and that’s
07:41
that’s what I did with Russell and so
07:43
you know it’s not it’s not I don’t feel
07:46
like I you know and a natural on camera
07:48
or anything like that at all like I feel
07:49
like I had to work for it and I feel
07:51
like I had to channel you know the
07:52
attractive character complex that
07:54
Russell talks about all the time right
07:55
and experts secrets and you know I’m
07:57
sure that that book gets brought up a
07:58
lot on this podcast but if you guys
08:00
haven’t read it please please go out and
08:02
read it because it’s unbelievably
08:03
important and you know I just recently
08:06
made a video on clickfunnels and I use
08:08
clickfunnels for all of my entire
08:10
ecosystem my whole infrastructure right
08:12
the automation and scale I could talk
08:14
about probably you know for much longer
08:15
than David wanna hear but I’m also going
08:19
to create a video kind of a summary
08:21
video of experts secrets because I think
08:23
it’s so important what Russell has
08:26
figured out and just everything to do
08:27
with you know building a tribe building
08:29
a passionate following and it’s it’s
08:31
incredibly important and so once I kind
08:34
of decided that I you know hey Russell
08:36
really does know what he’s talking about
08:37
I kind of modeled a lot of my business
08:40
after it and it’s you know I’ve been
08:43
very lucky for it to be quite successful
08:45
so I feel like I owe you know Russell
08:47
and your team and everyone there’s a lot
08:49
to you know about my business and what
08:52
than luck will be able to achieve so far
08:54
well I appreciate that dick the key
08:56
there that you mention hope everyone who
08:58
is listening really caught on and that’s
08:59
the principle we always refer to as far
09:01
as immersion and that is just going deep
09:03
when you find someone and you find a
09:04
mentor I didn’t love what you’ve meant
09:06
to happen as far it’s just totally going
09:08
deep into absolutely every single thing
09:10
on behalf and that’s how you really
09:12
learn it all
09:12
we actually have Julie stoy and a dear
09:15
friend actually going through all of
09:17
Russell’s podcasts and creating some
09:20
content off of those and it was funny I
09:22
was watching her Facebook post today she
09:23
basically say gosh I feel like it it
09:25
should’ve been called funnel church
09:27
because you know marketing your church
09:29
got to deal only because of the the
09:31
content that’s out there and I think as
09:33
you talk about that attractive character
09:34
that’s really where the main things it’s
09:36
really critical for people is to
09:38
understand that people truly just fall
09:40
in love with who you are as a person
09:43
because it resonates with who they are
09:44
or who they want to become and I think
09:46
right I see that a lot on your youtube
09:48
so tell me a little bit more now as far
09:49
as what are you doing on YouTube from a
09:52
traffic source so YouTube I mean YouTube
09:56
is unbelievable right like so when I
09:58
kind of first got into YouTube you know
10:00
it’s been out for a while you know it’s
10:01
kind of easy to say why would I start
10:04
youtube now it’s way too late right like
10:05
there’s so many people they’ve had such
10:06
a head start that you know I could never
10:07
possibly compete and you know if
10:10
everyone ignores everything I say for
10:12
the rest of this podcast and up until
10:14
now just please listen to this one thing
10:15
it is not even close to too late to
10:19
start YouTube YouTube is unbelievably
10:22
valuable for anyone’s business right
10:24
because when you think about YouTube
10:25
YouTube is a questions search engine
10:28
right so people go on YouTube for a
10:29
purpose they say you know how do I add
10:32
like a floating header in iMovie or how
10:36
do I find products to sell online or
10:38
right so these these search phrases and
10:40
these key phrases that people are
10:41
searching are questioned oriented people
10:44
go onto YouTube for a specific purpose
10:46
and so instead of you know trying to
10:48
reinvent the wheel and come up with
10:50
these brilliant ideas of what people are
10:52
going to you know end up being searching
10:54
for you know you can do it in a much
10:56
more methodical methodology right so you
10:59
can just go onto Google Keyword planner
11:00
and you know you can type in these
11:02
phrases you can see exactly
11:05
how many times per month people are
11:06
searching what key phrase so when I was
11:08
first starting on YouTube right I didn’t
11:10
know much about it I didn’t really know
11:11
that it was question oriented right
11:13
there’s there’s resources out there that
11:15
I wasn’t really aware of yet like
11:16
answers the public and things like that
11:18
work you know you can literally see what
11:20
phrases people are searching related to
11:22
any subject but once you kind of
11:24
understand a little bit more about
11:25
YouTube you can go at it kind of from a
11:28
reverse engineering perspective right so
11:30
instead of trying to make a video and
11:31
then hope people like it you go out and
11:34
you figure out what people are asking
11:35
and then you see what is actually
11:37
available in the youtube search results
11:39
right and then if there’s a kind of a
11:41
hole there and you think that you could
11:42
add potentially more value than what
11:44
currently exists then you literally are
11:46
making a video already knowing the
11:48
pre-existing demand for that topic and
11:51
then you really literally just get all
11:52
this organic traffic there’s no paid you
11:55
know I’ve messed around some paid ads
11:57
but truly YouTube above all other
12:00
platforms I’ve found has the most
12:02
organic traffic all you have to do is a
12:04
little bit about front research to
12:06
figure out what people are searching for
12:07
I love that I love that so what are some
12:11
of the resources and stuff that people
12:12
can use and rework because right now a
12:14
lot of people are probably since gone
12:15
well geez I have already know where to
12:17
start I’ve heard about Facebook ads
12:18
courses and a lot of courses out there
12:20
there’s not too much on YouTube so where
12:22
does it how does a person get started on
12:24
YouTube yeah so you know the funny thing
12:28
is you can get started very easily on
12:30
YouTube with YouTube so when I was
12:32
starting I would I would literally
12:34
search on YouTube how to rank a YouTube
12:36
video how to build a YouTube channel
12:38
right and so I actually video kind of
12:41
summarizing you know what I do when I
12:44
when I don’t know a bunch about a
12:45
subject I’ll just kind of trap myself in
12:47
a room you know like a dark basement
12:49
their room with no windows or anything
12:52
like that and I’ll literally just figure
12:54
out exactly I looked at all the
12:56
resources write all the blogs all the
12:57
videos all of the different houses all
12:59
the tutorials and then I’ll test it and
13:01
then whatever of the you know methods
13:03
that I see or methods that I personally
13:05
use or figured out myself I’ll kind of
13:07
create like an agra an aggregation of
13:09
all of those different tips and tricks
13:11
and you know from those tips and tricks
13:13
that’s how I kind of generate my my
13:15
content on YouTube you know for a
13:17
subject that I’m not are
13:19
intimately familiar with so I released a
13:20
video recently kind of on the aggregate
13:23
of all of the different tips and tricks
13:25
that I’ve found have worked for me
13:26
personally to rank up the YouTube
13:28
channel right to create a YouTube
13:30
following there’s just certain things
13:32
that are you know wouldn’t be
13:33
necessarily obvious like upfront like
13:36
creating end screens or you know using a
13:38
watermark for you know your logo in the
13:40
bottom right where people can subscribe
13:42
at any point to your video or creating a
13:44
you know and eloquently designed intro
13:48
using you know after effects that you
13:50
can get for $5 on on Fiverr there’s just
13:52
a lot of things that you wouldn’t
13:53
necessarily think about upfront but
13:56
instead of trying to memorize all that
13:58
right just go on YouTube and search how
14:00
to make a successful YouTube channel how
14:02
to rank a YouTube video right and
14:03
because there’s a lot of resources out
14:05
there for people so you know getting
14:08
overwhelmed and not knowing where to
14:09
start really all you have to do is go to
14:11
youtube and search exactly what you want
14:13
to learn right it’s a question or
14:15
instant a two-base again and so you know
14:17
if you don’t know how to do something
14:18
just YouTube it I love it so what right
14:23
now as you take a look I mean obviously
14:25
I know you’re doing you mentioned your
14:29
affiliate platform all that kind of
14:32
stuff but I’m really focused right now
14:33
as far as on YouTube what types of
14:36
things can as so I mean obviously right
14:40
now you you’ve been in the Amazon space
14:42
for a long time and I take some of your
14:44
titles everything else and they are just
14:47
like you mentioned they literally are
14:48
answers to the questions that people are
14:50
gonna be typing in there so we’re where
14:52
are some of the resources people can
14:54
find out what are the questions that
14:56
they should be answering yeah that’s a
14:59
great question and so the answer to that
15:01
is there’s a couple resources the two
15:03
main resources that I personally use our
15:05
website called answer the public and so
15:08
answer the public is basically a it
15:10
reverse engineers what questions people
15:12
would be asking and so I recommend that
15:14
people go to answer the public comm
15:16
right I don’t I don’t know this website
15:18
I’m not affiliated with it in any way
15:19
it’s just it’s just an interesting kind
15:21
of resource that people can use and just
15:22
play around with it right because it’ll
15:23
show you you know based on whatever
15:25
input you put what people are asking
15:27
about related to that subject so you can
15:30
put Amazon FBA and it’ll
15:32
show you right like a data web of all
15:34
the different questions that people are
15:35
asking related to whatever subject that
15:37
you input and so that’s that’s kind of
15:39
one one of the ways right the second way
15:41
and the most accurate way to do it it
15:45
takes a little bit more effort but it’s
15:46
definitely definitely worth it is Google
15:49
Keyword planner so Google Keyword
15:50
planner is free right you do have to
15:52
sign up for an AdWords account which is
15:54
you know not that much it’s not a big
15:56
deal at all but you know it’s free and
15:58
basically what it does is it shows you
15:59
the exact volume of you know searches
16:03
that people are doing so like for
16:04
example when I was making one of my
16:06
videos I would go to Google Keyword
16:08
planner and I would type in Amazon FBA
16:10
product research and it would come back
16:11
and it would show me you know Amazon FBA
16:13
product research that exact key phrase
16:16
people are searching that write 40,000
16:19
times a month on Google and if somebody
16:21
searching at 40,000 times a month on
16:22
Google right you can kind of make the
16:24
assumption that that’s gonna be similar
16:25
volume on YouTube and so kind of with
16:27
those two resources you can really you
16:30
know get not only have you know a really
16:33
a much more detailed understanding of
16:35
demand for any specific keyword but you
16:38
can also get ideas about you know what
16:40
to input for your tags on YouTube right
16:42
and for those of you who don’t know tags
16:44
are kind of you know what you’re telling
16:45
YouTube your your story and your video
16:48
is about and so when people start to
16:50
search for those phrases right then
16:52
maybe it’s a how to do Amazon research
16:55
instead of Amazon FBA product research
16:57
right so if you have that exact tag if
16:59
somebody types in that phrase they see
17:01
your video they click yours like instead
17:03
of other people’s you start to rank for
17:04
all these different longtail keywords
17:06
and when you’re ranking for all of these
17:07
different keywords you start to get a
17:09
lot more organic traffic so like you
17:11
know like any like any other business
17:13
right it’s all about how many eyes you
17:15
can be put in front of right and if you
17:17
have relevant content people are gonna
17:19
watch it and the more people who watch
17:21
it the more people who watch it all the
17:22
way through right because those of you
17:24
who are out there that are YouTube nerds
17:26
know that you know watch time retention
17:28
is the most important stat right so if
17:29
somebody sits down and watches 100
17:32
percent of your video all in a row
17:34
YouTube is gonna say okay wow that that
17:36
YouTube video is incredibly relevant for
17:39
the phrase that this person input to
17:40
find it we’re gonna continue to rank it
17:42
higher and higher because the watch time
17:44
is much higher
17:45
then somebody who might click it’s the
17:47
side hat you know it’s not relevant and
17:48
then maybe go to a different video to
17:50
try to find the answer to their question
17:51
I love that I know that’s a we actually
17:54
brought in quite a few guys on YouTube a
17:56
while back it’s a try to help us learn
17:58
you a lot of these strategies as well
17:59
and I get I love lesson stuff you’re
18:02
talking about as far as answers the
18:03
public comm Google Keyword planner huge
18:05
huge resources for us
18:07
I know bit IQ is one of the other ones
18:09
we were taking a look at and I think the
18:11
key here go ahead so I also use a plugin
18:17
called tube buddy
18:18
and so they have it we have a couple out
18:20
there but you know I got introduced to
18:22
this this this plug-in by Derral Eve’s
18:26
who actually got to meet in person at
18:28
the clickfunnels event which is really
18:29
fun and so it’s very important as you
18:31
start to kind of scale and figure out
18:33
like the little idiosyncrasies of
18:35
YouTube because it tells you what you
18:37
know what your rank is for your specific
18:40
tags like it might say hey you’re 30
18:41
tags for this tag you’re ranked first in
18:43
the search results for this tag you’re
18:45
ranked it and you know you can I
18:47
actually have a team of search engine
18:49
optimization people who are specific to
18:51
YouTube who literally just work all day
18:54
all week to to build links for the you
18:58
know important keywords because as you
19:01
start to rank in Google you also start
19:03
to rank in YouTube right and so again
19:05
the more your ranking for these high
19:07
volume phrases like selling products
19:10
online is a you know fifty thousand to a
19:12
hundred thousand a month phrase and so
19:14
I’m working very hard to have my you
19:17
know SEO team rank of my specific
19:19
product my specific video for that
19:22
Freight because as soon as you get
19:23
somebody into your ecosystem right
19:25
because they start to watch one video
19:26
and they’re like okay this guy knows
19:28
what he’s talking about he’s you know
19:29
I’m not the most boring person in the
19:30
world maybe I wanna watch some of these
19:32
other videos and so once you can kind of
19:34
get somebody into the ecosystem it’s
19:36
incredibly important right because
19:38
acquiring a customer is much harder
19:41
initially than it is to kind of retain a
19:44
customer or you know get a repeat
19:46
customer and you know not everyone has
19:47
the luxury of getting free customers
19:49
like like click funnels tests and so
19:52
some of us have to work a little bit
19:53
harder
19:54
we still have to work pretty hard for
19:56
ours too
20:01
it would be really nice I love just the
20:04
ideas as far as some of the stuff you’re
20:06
saying any other tools or resources you
20:08
recommend I think probably the odd is
20:09
the best one is YouTube itself which i
20:11
think is super cool
20:12
what any ideas are tips you can give
20:15
people with regards to the correct
20:17
phrase for the title and subjects yeah
20:20
so I mean you want your title to be you
20:22
know when you’re organizing your
20:24
description right your description has
20:25
to have your main keywords like you
20:27
don’t want to stuff it because Google
20:28
and YouTube are incredibly smart you
20:30
don’t want to just write like how to
20:31
find products how to find products over
20:32
and over again in your in your
20:33
description or anything like that but
20:35
you know you want to have them mentioned
20:36
in your description you want to have
20:38
them in the tags you want to kind of
20:39
target a main one to three different
20:42
phrases with your highest volume most
20:44
related to what you’re creating your
20:45
video about and you want that to be you
20:47
know first in your title yeah it’s kind
20:50
of boring but SEO is very important
20:52
right YouTube at first before you kind
20:54
of get before they can calculate
20:56
click-through rates and watch time
20:57
retention all they know about your video
20:59
is what you tell them right so you have
21:01
to be very methodical in presenting
21:03
Google and YouTube you know the data
21:06
that you want them to see and that you
21:08
want them to rank you for before they
21:10
have kind of their other data and
21:11
analytics to process you know which is
21:14
more a determinant of how they’re
21:15
actually ranking you so you know those
21:17
are the main two for the those are the
21:19
main two kind of resources that I do use
21:21
with two buddy I guess being a third but
21:24
I do want to kind of just quickly
21:27
emphasize the importance of a few things
21:29
in the description so I I like to kind
21:32
of go about things in a very methodical
21:34
way so a little just to kind of
21:37
seemingly not that you know important
21:41
but in my experience have been extremely
21:43
extremely important things that you
21:45
should be doing first of all in your
21:46
description right you want your first
21:48
sentence to be kind of a lead magnet so
21:52
you want you want to kind of spark
21:54
curiosity you want to kind of adhere to
21:56
the human you know just genome for being
22:00
curious and they want to figure
22:02
something out if you like the one hack
22:04
that you know changed everything for me
22:05
in this way right as you know some
22:07
people might say that but that’s
22:08
clickbait but if your video is really
22:10
adding value you
22:12
it’s not like you’re lying to anyone you
22:13
you just want to make somebody
22:14
interested to guess you as soon as
22:16
somebody clicks in you could think of it
22:17
like you’re doing them a favor because
22:19
you’re helping them with the content
22:20
you’re creating right so kind of adhere
22:22
to that curiosity in your first kind of
22:25
sentence your description it also shows
22:27
as the Meta Description in the youtube
22:29
search results right so they see that
22:30
little snippet which is your first
22:31
sentence
22:32
it also shows as the metadata our excuse
22:34
me the Meta Description in Google
22:36
results and so you know it’s important
22:38
from that perspective as well and then
22:40
the second thing I would say quickly is
22:42
you know give people kind of like a step
22:44
by step so like in my videos I like to
22:46
do step one join our Facebook group
22:48
right step two you know download our
22:50
cheat sheet and so now all of a sudden
22:53
if you if you get somebody to join your
22:54
Facebook group and download a cheat
22:56
sheet right you have them on three
22:58
fronts which means you have them as a
23:00
subscriber or at least a viewer on
23:02
YouTube you have them as part of a
23:03
YouTube excuse me as part of a Facebook
23:05
group and if they download the cheat
23:07
sheet all of a sudden you have their
23:08
email as well and so if you have
23:10
somebody kind of on three fronts of
23:12
interests then communicating what you’re
23:15
trying to communicate to people becomes
23:16
incredibly easier rather than just
23:18
having them on you know having them
23:20
being a part of your community on just
23:22
one platform I cannot I have to react oh
23:26
exactly what you said and that is one of
23:28
the main things we’re trying to do right
23:29
now and that is make sure we have
23:31
people’s attention everywhere and I
23:34
really wanna make sure that we get their
23:35
attention on YouTube we get their
23:36
attention for us on Facebook and email
23:38
and also on Instagram and those those
23:41
are really the four and we’re starting
23:43
to add texted in as a fifth I mean
23:45
there’s no the primary things we think
23:47
if we can literally be everywhere these
23:49
people go and all they see is us man it
23:52
just makes a huge huge difference we’re
23:53
blowing up a ton of ads right now on on
23:56
YouTube and I was talking with that
23:57
first earlier today about it they’re
24:00
like gosh yeah every single time I go
24:01
onto YouTube all I see is Russell’s face
24:02
and he was home last night and
24:06
downstairs he heard Russell’s voice and
24:08
it was his wife on YouTube and all these
24:10
ads were popping up because we’re we’re
24:12
spending a ton of money right now on
24:14
YouTube ads just primarily because of
24:17
exactly what you’re saying and that is
24:19
the more we can get in front of people
24:21
and as many different places as possible
24:24
the greater our reach is for
24:25
and the more of an authority figure you
24:28
become because they literally see you
24:29
everywhere yeah and one one important
24:32
thing that I think would be just
24:33
interesting to note is that you know
24:36
some people out there might be thinking
24:37
you know maybe it’s annoying
24:39
seeing somebody over and over and over
24:40
again like that but right if you’re
24:42
adding value to people then it’s really
24:45
it’s not like you’re you know
24:47
overstepping your bounds and kind of
24:48
seeing people on all of these different
24:50
fronts right it’s really just reminding
24:53
people because people aren’t you know
24:54
people are busy people have their own
24:56
lives right they have children that
24:57
they’re taking care of they have you
24:59
know dogs they have you know homework
25:01
everyone has all of these things going
25:02
on and and they forget it so you know
25:05
it’s not like it’s not like meet us or
25:07
any company is trying to you know be
25:09
annoying and just you know show you know
25:11
Russell or Meyer anyone space over and
25:13
over again on all these different
25:13
platforms it’s literally just that you
25:15
know hey this is a reminder that this is
25:17
literally the opportunity that you could
25:19
be taking advantage of we just like we
25:21
literally just don’t want you to forget
25:23
because we understand that people are
25:24
busy so that’s kind of the mentality
25:25
that I take I’m kind of with that with
25:28
that in mind Kevin I think that’s
25:30
fantastic I yeah I think it’s something
25:32
as a marketer you have to believe in
25:34
what you do and if if you don’t believe
25:37
enough in what you do to literally shout
25:38
it from the rooftops
25:39
then you call me to go find something
25:41
else but I think it’s absolutely that
25:44
providing value as long as you’re
25:45
providing massive value I hope everybody
25:47
hears about clickfunnels yeah absolutely
25:51
I tried to let everybody know cuz I
25:53
believe so strongly in what we’re doing
25:55
and I think it’s real critical for
25:57
people that you should feel the same
25:58
about what your product or your service
26:00
or whatever it is that you’re offering
26:02
that it is the most important thing that
26:04
that person needs in their life to solve
26:06
whatever that answer or that question
26:08
might be so again alright and it’s super
26:10
important to note there because if you
26:12
don’t believe in your product then how
26:14
would you ever possibly expect anyone
26:16
else to yeah not oh yeah geez you and I
26:20
could go on and on just have that one
26:21
topic for sure we gotta get close to
26:26
wrapping things up there anything else
26:27
that Kevin want make sure people
26:29
understand and know yes I just want to
26:32
quickly talk about what about
26:34
clickfunnels so I think that some some
26:37
things that so
26:38
I have a number of students now in FBA
26:40
right and some masterminds the inner
26:42
circles and things like that
26:44
some of the things that I that I hear
26:45
are you know clickfunnels might be a
26:47
little bit more expensive than some of
26:49
the other options out there but I just
26:51
want to give my perspective on this
26:52
really quickly and you know Dave the
26:53
child like Dave asked me to say this or
26:55
anything like that but like so
26:56
clickfunnels
26:57
is is such a unique product because you
27:00
know it allows you to kind of centralize
27:04
and simplify your life so maybe I could
27:05
save a few dollars if I went out and got
27:07
like my own autoresponder and I signed
27:09
up for Clickbank or some other affiliate
27:11
program or whatever it was and then I
27:13
use you know WordPress but I would have
27:15
to you know I’d have ten different
27:17
logins I’d have all of these different
27:19
learning curves on all these different
27:20
software packages right it would always
27:22
be very decentralized everything would
27:24
have to work in unison right and so
27:26
clickfunnels literally has given me the
27:29
opportunity to scale my business in a
27:31
way that I would never ever have
27:34
imagined possible until I started using
27:37
it right so I’m I’m basically a one-man
27:39
show like I have I have virtual
27:40
assistants right and I had things like
27:42
that but I don’t have any employees or
27:44
anything like that and without
27:44
clickfunnels without kind of
27:46
decentralized place where I could do
27:48
everything I needed to do right my
27:50
autoresponder all of my action funnels
27:52
my entire affiliate program right all of
27:55
my different sales pages order pages my
27:57
membership site it’s a whole literally
27:59
in one login in one place there’s one
28:02
learning curve and now that I’ve kind of
28:04
figured it out and dedicated my time
28:06
right and I strongly believe and they
28:07
put funnels team now that I’ve done that
28:09
it’s it’s just the opportunity and the
28:12
time I save is above and beyond
28:15
so much more valuable than you know
28:18
maybe if I try to find you know a
28:20
cheaper option by combining all these
28:22
different services so I just wanted to
28:23
anybody out there who may not have taken
28:25
the plunge just because it might be a
28:27
tiny bit more expensive than some other
28:28
options right do it just take it from me
28:30
do it right you can do it anyone can
28:33
just commit to clickfunnels
28:35
it is the best trust me I look I always
28:37
try to save money at every different
28:39
turn and clickfunnels just offers a
28:41
service that is truly unique to the you
28:45
know online marketplace well thank you
28:47
so much for that endorsement I
28:49
appreciate that’s very kind and
28:51
obviously I totally feel the same but I
28:57
want to make sure obvious you guys if
28:59
you haven’t go ahead take a look at
29:00
clickfunnels comm also make sure you
29:03
check kevin out on youtube that
29:05
lifestyle ninja you can follow him there
29:07
subscribe to his channel kind of see the
29:08
stuff he’s doing most importantly I
29:10
would hope that did you guys are
29:11
listening to this that you actually
29:12
taking notes and that you’re
29:13
implementing the tips and tricks that
29:16
Kevin just you know shared with you as
29:18
far as really how to get free traffic
29:19
for any source that you’re going and I
29:22
think the part that you know for us as a
29:24
company
29:24
one of the main things that we’re really
29:26
loving about YouTube is is really the
29:30
lifetime of it and what I mean by that
29:32
is you know you could put put something
29:34
on Facebook and it can disappear really
29:36
really fast I mean it first goes through
29:38
their feed and it’s gone it’s I know
29:39
I’ve tried to even look for other things
29:41
to try to go back and find ads except
29:42
it’s really hard to find inside of
29:44
Facebook the great thing about YouTube
29:46
is it just continues to grow and to grow
29:49
and to grow and so whatever you’re doing
29:51
currently right now in your business I
29:53
would highly recommend that you spend
29:54
some of your time and some of your
29:56
effort on YouTube that you’re creating
29:58
videos that are answering people’s
29:59
questions and as you do that you’ll find
30:02
that your views and everything else they
30:03
just get overtime to just grow they grow
30:05
they grow they grow and I think it’s
30:06
really one the most important parts to
30:08
it is just having that whole long legacy
30:10
on YouTube it will always be with you
30:12
and be something that I highly recommend
30:14
and a whole bunch of time and effort
30:16
really building for for you and your
30:17
your brand whatever that brand might be
30:19
yeah just really quickly I know I know
30:22
we’re ending here but that is an
30:23
incredibly important point so you know I
30:25
think a lot of people out there might
30:27
have a little bit maybe maybe too
30:30
short-sighted of a mentality about
30:31
YouTube right like if I wanted to I
30:33
could sit down right now and I could
30:34
record a video and put it out right but
30:35
I kind of spend you know a day or two
30:37
creating a video that might have a
30:40
little bit more value might be a little
30:41
bit more you know succinctly put
30:44
together I spent a lot of time on my
30:45
descriptions right because once you
30:47
create a YouTube video and you publish
30:49
it it literally like like no other kind
30:52
of area that I’ve found it builds equity
30:54
and value like almost like an investment
30:57
right so it because people just continue
30:58
to watch it more and more and more and
31:00
you know you never kind of know which
31:01
video is going to take off because so
31:03
similarly to
31:04
you know the the saying you’re only one
31:06
funnel away right which I’ve been lucky
31:08
enough to prove myself it’s it’s the
31:11
same exact thing with YouTube like you
31:14
never know which video is going to take
31:16
off in which video is all of a sudden
31:18
gonna have half a million views and
31:19
completely change your life right and so
31:20
just putting yourself out there now
31:22
doing it today right starting today
31:24
going out there researching what you’re
31:26
gonna do and then just force yourself
31:28
tomorrow right because it’s very easy to
31:29
put these things off but once you kind
31:31
of create it it literally just grows and
31:33
builds value like an investment I love
31:36
it well with that okay guys just do
31:39
everything he just said and I wish you
31:41
guys all the best and all that you’re
31:43
doing and again as Kevin mentioned
31:45
realize you guys are truly you’re just
31:46
one funnel away and I can’t wait to see
31:49
hopefully everybody at our funnel
31:50
hacking live event next year but in the
31:53
meantime I know Kevin you’ll be on stage
31:55
it’s always fun having our two comma
31:57
Club members there so it’ll be fun to be
31:59
presenting you an award as far as it new
32:01
to comma Club members so congratulations
32:03
on your success thank you so much Ted
32:05
thanks for listening to funnel hacker
32:07
radio podcast if you’d like to be
32:09
notified anytime we release a new
32:10
episode just subscribe over at Bono
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32:17
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32:24
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32:30
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32:33
and you’ll get all the details thanks
32:35
again for listening

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