Kim Doyal, How To Create Engaging and Captivating Content

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their market and how you
00:12
can get those same results
00:14
here is your host Dave Woodward welcome
00:17
back everybody and welcome to funnel
00:19
hacker radio I’m your host Dave Woodard
00:20
and today I am so excited
00:23
I wish actually you guys have heard the
00:25
conversation before this recording I
00:26
want introduce to you guys
00:27
Kim Doyle you probably have known her as
00:29
the WordPress chick but most importantly
00:32
she is an amazing market or podcaster
00:34
she’s anywhere everywhere and is just
00:36
crushing it it has been for a very very
00:38
long time so Kim welcome to the show
00:40
welcome Dave I’m totally good about art
00:43
that intro so thank you no I’m just so
00:46
excited to have you on this is it’s such
00:49
an honor for me to have just to spend
00:51
time talking to you with you because
00:52
you’ve been doing stuff for a real long
00:53
time and we were joking around about
00:55
well you know what persistence is what
00:57
out here what it is the fact is Kim
00:59
you’ve got such a great reputation in
01:00
this industry and I just love having
01:02
people like yourself on our show I was
01:05
talking with someone the ocular digger
01:06
Dave why in the world are you going to
01:08
have the WordPress chick on a
01:09
clickfunnels podcast why would you do
01:11
that and I’m like because she’s the best
01:15
in the business and I love having the
01:16
best on our show but most important that
01:19
is we obviously do a lot with WordPress
01:22
from blogging standpoint you and I were
01:23
just talking about new marketing secrets
01:25
and some of the stuff that we’re doing
01:27
on our site and I just thought you know
01:28
what I just needed to get you on sale so
01:30
Kim thank you so much and anything else
01:32
you want to add to the introduction
01:33
before we just dive right into this
01:35
stuff
01:35
no that totally made my day oh I’m like
01:38
sitting here with like the you know
01:40
beaming grin on my face so thank you and
01:42
for what it’s worth I do use
01:44
clickfunnels and I’ve jumped in I jumped
01:47
out I’ve jumped in and we can get into
01:48
that but yeah expert secrets has
01:51
converted me like a little bit of a nut
01:53
so we’re good well let me talk about the
01:57
thing you and I were just offline
01:58
talking about that was the importance of
02:00
content and I know you do a ton of
02:02
content everything from blogs to podcast
02:06
I mean you’re you produce a lot of
02:08
content help people understand why you
02:11
do it and more importantly how you
02:12
actually do it that’s
02:13
it yeah absolutely and you know you know
02:16
what I’ll tell you Dave to start that
02:17
off to is that I when I started first of
02:21
all with WordPress chick I just fell in
02:22
love and it was a good domain name for
02:24
what that’s worth like nine years ago
02:25
there was no strategy even with my
02:27
podcast I was like I needed to have more
02:29
fun and pull moles more of me into it
02:32
because I felt like with WordPress I
02:34
kind of got stuck and that’s how to do
02:35
this how to do that and that kind of
02:37
content has its place but I think things
02:40
have shifted this space has matured and
02:42
people really want to connect up that
02:43
relational level and I had you know I’ve
02:47
kind of come back to fundamentals I say
02:48
over the last year and a half where this
02:50
content has become like I can produce
02:52
and write consistently and I sort of
02:55
live by this mantra of everything as
02:56
content and you know it was I had done
02:59
sort of some high ticket masterminds and
03:01
I was doing you know podcasting
03:03
done-for-you services and all this but
03:04
but the consistent kind of kicker for me
03:07
was when I launched the podcast because
03:09
you have to be consistent and it was it
03:11
just kept going and going and and the
03:14
big thing for that was the relationships
03:16
that came out of it so with content you
03:18
know it’s not always tangible you can’t
03:21
necessarily put your hands on it with
03:22
traffic and stuff and it’s that sort of
03:24
compound effect right that eventually
03:26
all of a sudden it’s like wow I got this
03:28
many visits and then it starts doubling
03:30
and tripling because it all starts
03:32
adding up and the content piece it was
03:34
truly because the podcast because as
03:36
soon as I started showing up as myself I
03:38
write like I talked I people hear like
03:41
Kim isms and you know they hear it and
03:44
so it’s just that’s where I was getting
03:46
bigger results and so then I started
03:49
doing this I’m not sure if you probably
03:51
aren’t familiar with been settled does
03:53
this daily well right okay so I love Ben
03:57
and I watched what he did for probably a
04:00
year before he became an email player
04:01
subscriber and I thought okay Kim this
04:04
is outside of my comfort zone I would do
04:05
like that once or twice a month
04:07
newsletter and I’m like I know that this
04:10
stuff works and it resonates with me I
04:12
open his emails I like the story piece
04:14
and so that I implemented that a year
04:16
ago and it’s probably the second best
04:18
thing I’ve done outside of the podcast
04:19
because I started paying attention to
04:22
headlines and copy and editing more it’s
04:24
like I’ve really gone back to mastering
04:27
core direct response marketing
04:28
principles and from that my confidence
04:31
is built so now I I you know some
04:33
content doesn’t hit and that’s okay I’m
04:35
still going to produce it but you only
04:37
learned through the doing and so like
04:39
here’s a great example I did a story one
04:41
time or an email
04:42
my son was coming up the stairs my kids
04:44
are like 20 and 16 and he was carrying
04:45
his breakfast on a plate and I hear this
04:47
huge crash and I was like dude you all
04:49
right he’s like I knew that was going to
04:51
happen I was telling myself don’t drop
04:53
your breakfast don’t drop your breakfast
04:55
so I took that story and I totally use
04:59
it for an email because how many times
05:01
we do that in our business we don’t
05:02
think something’s going to work and so
05:03
we get this story going in our head and
05:06
you know I really believe setting
05:08
intentions and thoughts are things and
05:09
stuff and so I take all these dumb
05:11
experiences in my life and I can twist
05:14
it into a story and I just get feedback
05:17
I get probably one or two responses
05:19
almost every day on my emails and so
05:21
then I take those and I write them as a
05:23
blog post and then I go share them and
05:24
so the whole content piece you only get
05:27
better through the doing and it takes
05:29
time but it’s been kind of an awesome
05:31
journey I love that I you know we were
05:34
talking about you a video recording
05:36
stuff I I wish I had your ability to
05:38
write I really do I’ve just for me it’s
05:41
just easier to grab a camera and we just
05:42
kind of shoot stuff and see let someone
05:44
else edit make it pretty and stuff but I
05:46
think the part that I love is how you
05:49
refer to the fact that everything is
05:50
content and how important it is for you
05:52
to find stories in your daily life it
05:54
kind of goes back to you know the whole
05:55
Seinfeld episodes of the whole Sheila
05:58
based on on all this craziness but for I
06:01
know for me as those are the most
06:04
engaging types of podcasts the most
06:06
engaging types of blogs the most engaged
06:09
types of emails is when that story is
06:11
something that’s a part of my daily life
06:13
and it just resonates so well so I love
06:17
love how you do that thank you and you
06:20
don’t want to go look at like the first
06:21
post on the WordPress chick I was like
06:23
because I’m like that was totally a
06:26
robot who wrote that like who well
06:27
there’s no personality there’s no you
06:29
know and so it’s taken consistent time
06:31
and you know it’s funny Dave like with
06:33
the stuff that’s easier so like video
06:35
for me I can do screencast yesterday but
06:37
I’ve always had this hang-up about
06:38
getting on camera I’m not happy with the
06:40
way I look
06:41
this or that or whatever and so I’m like
06:43
Kim you got to just show up girl like
06:44
it’s you you preach this you talk about
06:46
it and so this was so outside of my
06:50
comfort zone so I told you like I’ve
06:52
been bitching on experts secrets it’s
06:54
calm secret is great but I’ve been
06:57
diving into this how do you craft a
06:59
story that pulls people in so in doing
07:02
that work which is all kind of behind
07:03
the scenes because you got to take notes
07:05
and you got it you know write out 50
07:07
headlines before something clicks or the
07:09
magic starts happening so one of my
07:11
favorite things during the summer is to
07:13
float and read I got pulled some like I
07:14
float in I read and so I was like well
07:18
screw it I’m gonna do a video about this
07:20
epiphany because of reading the book
07:22
from the pole right mind you it was kind
07:24
of like chest up I was like I’m going to
07:28
be me I’m gonna be real and it’s
07:31
relatable right so it’s like we get in
07:33
our heads and for you know a lot of
07:35
people I’d like to write I’m like I’m
07:37
not I never thought I was a bad writer
07:39
but it was never like I want to do this
07:41
and now I have so much fun weaving these
07:44
stories together but you know so I think
07:47
with any piece of content it’s you just
07:49
you learn through the doing and you get
07:50
better at it to the doing I love that I
07:52
totally I completely agree with you guys
07:55
I feel the same way as far as video goes
07:57
most my videos might feel me somebody
07:59
else because I you know it’s here I get
08:01
real personally I’m the oldest guy in
08:03
the office basically by easily 10-15
08:06
years ago everyone in his office is over
08:08
30 years old and I’m like we’ve got all
08:10
of our developers in here and they’re in
08:11
the 30s and my oh my gosh so I talked
08:13
with my wife outdated day I’m like you
08:14
know Smith I feel like I’m just like the
08:16
grandpa types at the same time she’s
08:18
like you know what they gotta get over
08:21
that and I’m like I know but I do so you
08:23
know I’m losing my hair it’s going gray
08:25
whatever it is we’re and a hat all the
08:27
time it’s like date just you just have
08:29
to embrace your age and everything else
08:31
and uses experience I’m like I hear what
08:33
you’re saying
08:34
but it’s not what I want to do
08:35
sweetheart so because I understand that
08:37
aspect yeah and I think we’re probably
08:39
I’m in you know I just turned 47 so it’s
08:43
like you know and sitting here I’m like
08:45
I’ve been at this for nine years and I
08:47
kid you not I really feel like it was
08:49
the last year-and-a-half that it was
08:50
like I get it now I know exactly what
08:53
I’m supposed to do and
08:54
I mean I’ve gotten rid of service work
08:56
in my business I’m like you Kim you’re
08:58
supposed to show up you need to do your
08:59
thing and you know so it’s it’s all
09:02
those things and so I mean for what it’s
09:04
worth they like you you go toe to toe at
09:06
the energy level for those guys because
09:08
of all those videos like I don’t know
09:10
that anybody goes toe to toe with
09:12
Russell’s energy but we have a lot of
09:15
fun that’s for sure and I appreciate
09:16
that give thanks well I know when we’re
09:19
taking a look at yet one of the things
09:22
you and I were just talking about before
09:23
we got on and that was a product that
09:25
you’re you’re working on which is lead
09:27
survey type of app and I want to spend a
09:30
little bit time because it’s the
09:31
transition from content to lead surveys
09:34
and connecting and communicating with
09:35
people you don’t want to just kind of
09:37
talk a little bit about what you’re
09:38
doing and why you’re doing it and the
09:40
impact it’s having on your business yeah
09:42
absolutely
09:43
um so I’m sort of I’ve done a lot of
09:46
content around tools and plugins and all
09:49
that because I love to play right and I
09:52
loved the idea of a SAS product I’ve
09:55
tried I tried plugins when I say I’ve
09:57
tried them let me tell you that I’ve had
09:59
developers create them so that I could
10:00
try in but the thing that’s always been
10:03
interesting with me is is the WordPress
10:06
basis tough people don’t want to spend
10:08
the money marketers will spend the money
10:09
because they will measure the return so
10:11
I came across this site and it was like
10:14
you know you don’t want to do something
10:15
just to do it right and so I’d come
10:17
across a site and the opt-in was this
10:18
simple like 3/4 step little modal like
10:22
it was a pop-up and it was steps of a
10:24
survey and it was like hey you know
10:26
before I give you the thing it was what
10:28
is what how do you describe yourself
10:30
blogger podcaster market or whatever and
10:33
so it went through that was how big is
10:34
your list and what social channels are
10:36
you on and it was like this huge light
10:39
bulb went off because I was like this is
10:40
brilliant now he knows XYZ about me and
10:44
he can send me content specific based on
10:48
how I’ve responded here and I wasn’t put
10:50
off by it you know it was it was easier
10:52
than doing a quiz I mean I didn’t have
10:54
to think I was just like ok yep yep yep
10:56
and then I got my download and I thought
10:58
oh my god so I connected with a
11:01
developer through my podcast like a year
11:03
and a half ago and we had kind of been
11:05
playing with what’s let’s do a plugin
11:07
and I just was really
11:08
10 again wordpress has a special place
11:10
in my heart but I get really frustrated
11:13
when people don’t grasp how much time
11:15
and energy goes into supporting I did
11:17
you know I’d say I’m like I have a very
11:20
clear understanding about that support
11:22
element yes thank you
11:23
yeah well and I just I wonder when
11:26
people get like really frustrated and
11:28
like would you expect somebody to fix
11:30
your car for free like why what why
11:32
would you die I think I’m fine you know
11:35
so that’s my favorite pastime is to do
11:37
like real life analogies with online
11:39
because there’s such a disconnect but
11:40
anyway so I said to Michael what about a
11:42
web app and so we came up with lead
11:45
surveys and the point of this is to you
11:49
get to create you know and they’re
11:50
simple like we’re kind of using Google
11:52
material design which I really wasn’t
11:54
familiar with but the point again is
11:57
that you’ll be able to customize a
11:59
simple survey to gather data and then
12:02
there will be conditional logic and
12:04
retargeting based on how your
12:06
subscribers answer those questions
12:07
that’s probably the simplest way to do
12:09
it and really my whole thing was you
12:12
need to know who’s on your list like
12:13
I’ve sent out surveys to my audience and
12:15
you know if you get this like tiny 1% of
12:19
people who maybe take the time to
12:21
respond and you still don’t really know
12:23
what they want so like I’m thinking
12:25
about this for ecommerce like how
12:26
magical would it be if you went to a
12:28
site it was like hey are you here for
12:29
the shoot I writing are you here for
12:31
women’s shoes or men’s shoes and you’re
12:33
like women’s shoes and oh you want look
12:35
at sandals or boots and then the next
12:36
time you go back it’s like hey Kim last
12:37
time you were here you said you’re
12:39
looking for women’s sandals did you see
12:41
what’s on sale so you know again I’m my
12:44
partner I would probably want to punch
12:45
me because we’ve got like version zero
12:47
and then there’s you know stuff coming
12:49
down the pipeline but I think marketing
12:51
is really going towards this
12:53
personalization whether it’s content or
12:55
the messaging beyond sort of the hi Kim
12:58
in an email I totally totally agree with
13:01
you on that it’s a we spent a ton of
13:03
time back we’re joking around about that
13:05
we have all of our developers here in
13:06
the office today
13:08
all week long because we’re looking at
13:10
trying to do a similar type of thing
13:12
with clickfunnels as far as making the
13:15
onboarding experience more custom and
13:17
it’s managed I’m amazed at when you’re
13:21
talking about it so logic tree
13:22
there’s a ton a ton of stuff it goes
13:25
into a logic tree and it was funny
13:27
because we were sitting at gosh was I
13:29
don’t 10:30 last night we’re all in the
13:30
office and going through and John parks
13:33
and Russell were kind of come up with
13:34
some of the logic and then Todd
13:36
basically the other co-founder puts on
13:38
us comes in it goes guys you’re doing it
13:40
completely backwards
13:41
we’re like what do you mean he goes well
13:43
so you guys are writing it as logic from
13:45
the perspective of person going through
13:47
the process as a developer I’ve got to
13:49
do logic from the backend so everything
13:51
you have on this page actually should be
13:52
on this other page they said it was just
13:54
like are you serious
13:56
and when you’re working with the
13:57
developer I mean logic is to me it’s
14:00
almost like a misnomer I have an oxy
14:02
morning is just the opposite of what you
14:04
think logic is well it is and then it’s
14:06
like you have to plan for features at
14:09
stage zero that might be down the road
14:11
at Stage five right yeah like it’s been
14:14
this whole Oh like understanding that
14:17
every time something loads that’s a call
14:19
to the server there’s a cause there’s
14:20
this and there’s that and so like me as
14:23
the content person the marketer you know
14:25
that’s really where I’m like this is how
14:28
what I want he’s like nice Theory cam
14:31
you know and it soaks but the other
14:33
thing is like you know it’s funny
14:35
because with like be onboarding I’ve
14:38
become you know diving into every single
14:40
like free beta assassin I can to pay
14:43
attention to how people do that and what
14:46
resonates with me because I also want to
14:49
be able to log in like right with
14:50
clickfunnels you log in you can have a
14:52
follow up quickly I want somebody to be
14:54
able to deploy a lead survey in like ten
14:56
minutes you don’t necessarily have to
14:58
know what to do with the data from day
15:00
one but that’s where I’m going to come
15:03
in because you know again I swear day by
15:06
I just been obsessed with how with the
15:09
expert secrets and getting I was looking
15:11
at you know what and forget technology
15:15
piece right but but like what is the
15:16
difference between were say click
15:17
bundles and leadpages like leadpages is
15:20
a tool click funnels is this way of life
15:22
there’s this people buy in they want to
15:24
feel like they belong to something so
15:26
it’s like how do you craft that right so
15:28
it’s been fascinating to step back and
15:31
figure out you know who who do we want
15:34
to help and how does this make a
15:36
difference in their business and then
15:37
their lives is up and and I’m not saying
15:39
I haven’t done that with the WordPress
15:41
ship but I just feel like this light
15:42
bulb went off and content is that sort
15:44
of missing piece because you don’t you
15:46
get data for free content you’re going
15:48
to get a ton of data the more content
15:50
you put out the more information you’re
15:51
going to get back totally there yeah
15:57
sorry I was like did I lose you sir you
15:59
know I was like I’ve actually taken
16:01
notes on this because I’ve it’s one
16:03
thing I’m so I am such a huge believer
16:06
in is the importance of people
16:08
understanding that when you’re creating
16:09
that kind of content that it’s amazing
16:13
to me as far as the data and the data
16:15
and the feedback that you get back you
16:16
you made mentioned earlier as far as
16:18
yeah you know I send out an email get
16:19
one or two responses and that becomes my
16:21
blog post and I think I’ve because we’ve
16:24
done that with I did a 30 day Facebook
16:26
live challenge and it was amazing to me
16:28
first day I did it honestly my mom
16:31
didn’t even show up I mean there’s
16:32
nobody chosen Facebook left and but yet
16:35
over time it was crazy where all of a
16:37
sudden you started getting two or three
16:38
or four people and now I get I don’t
16:41
have a huge Facebook following but it’s
16:44
been fascinating for me to see the
16:45
feedback that I’ve gotten and it’s one
16:48
thing I actually do enjoy about Facebook
16:49
is you’ll have you know 300 views and
16:52
only four or five comments but it’s
16:54
amazing how those four or five comments
16:56
really can almost direct like what you
16:58
referring to as far as what your next
17:00
content piece is going to be based on
17:02
the comments in the feedback that you
17:03
received and so I love what you’re
17:05
referring to with regard to the surveys
17:07
and how that is such an important part
17:10
of a person’s business and so I guess as
17:12
people as you’re listening to this I
17:14
hope you understand first of all be out
17:16
there creating content like crazy but
17:19
then second of all do things that you
17:21
can actually use that content for in a
17:24
way to segment your list and again I
17:26
know you’ve got lead surveys coming out
17:28
in October or sometime there abouts and
17:30
will integrate with click files all that
17:31
kind of cool stuff but I think the part
17:33
I really I love about what you’ve you’ve
17:36
come from literally years of doing
17:39
content and now you’re taking all this
17:40
and you’re assimilating this content in
17:42
a way that has allowed people to
17:44
actually be more interactive with you in
17:47
your marketing in your approach
17:49
I think it’s just brilliant the way
17:50
you’ve done it well thank you and you
17:52
know what’s funny so with so with the
17:54
WordPress chicks I I step back and and I
17:56
decided okay no more service work and
17:58
you know somebody attached to this is
17:59
maybe this is egotistical are just
18:01
you’re going to turn people off but
18:03
they’re like oh you know you could do
18:04
like a podcast network and create shows
18:06
I’m like I want to be the star not the
18:08
producer I’m like it’s been more of my
18:13
personality but it was so that was part
18:15
of why I was like okay you know let’s
18:17
let’s stop the sales I mean the service
18:18
work and I thought alright WordPress
18:21
chick is sort of my foundation the hub
18:23
right I do content I’ve got an audience
18:24
I’ve got a list they’re all my social
18:26
channels people know me through that but
18:29
as my business has changed so my list
18:31
and my you know and they’ve grown left
18:34
come in whatever so I thought okay in
18:36
terms of monetizing the site you know
18:39
I’ve totally stayed away from any sort
18:41
of membership or continuity because I
18:42
don’t I didn’t want to do how to do this
18:44
with WordPress every month and how to do
18:45
that with WordPress every month and so
18:47
you know especially I mean there’s tons
18:49
of great free content and I’m not saying
18:51
that doesn’t mean you can’t do it paid
18:52
it might be free you can still do it but
18:54
but I thought I love love love content
18:56
and so I started I’ve got content
18:58
creators it’s a Facebook group and it’s
19:00
all about content it’s all about content
19:03
and so taking this and then I’ll shift
19:05
I’ll turn that into you know recurring
19:08
revenue to the WordPress chick I totally
19:09
don’t know what exactly what that looks
19:11
like but I can talk about content till
19:13
I’m blue in the face and so a lot of
19:15
people especially from the WordPress
19:17
space you know avoided it or they did
19:19
all the service work them like you guys
19:21
at the end of the day you’re still
19:22
chasing every new project then it’s like
19:24
build the foundation that pulls people
19:26
back to you and its content it’s totally
19:29
content I love that so again it kind of
19:33
comes just natural for you if you were
19:34
to give people you know a couple of tips
19:36
as far as the best way of creating
19:37
content what would you tell them the
19:40
first one is just show up and I’m sorry
19:42
if that’s not very tangible but you baby
19:44
step your way into it and again it’s
19:47
become much more natural to me after you
19:49
know it’s nine years in and the first
19:53
few years it was I overthought it that’s
19:55
the biggest thing I would say don’t
19:57
overthink it you know when you mentioned
20:00
Gary Vee earlier and I have this
20:01
love-hate relationship
20:02
and because I have a house I have well
20:05
you know it’s funny and I met him in
20:06
Vegas I came out of an elevator and it
20:08
was just me and it was him and I was
20:09
like Gary me he was he’s awesome he took
20:12
a selfie with me I forgot my phone he
20:14
emailed it to me but it’s like if you
20:18
can pay attention to what he’s doing I
20:20
mean he documents everything so that’s
20:21
that’s the easiest thing to do is
20:23
document what you’re doing share the
20:25
journey you know you’re talking about
20:26
Facebook life so when this whole
20:28
messenger bot thing came out I was like
20:30
oh I’m gonna test it and I thought let’s
20:32
test it do a live stream create content
20:35
around the test and I and I ran it
20:37
through the WordPress trick page and
20:39
they blew me away because I can get more
20:40
people on a live stream than a webinar
20:43
not that I’m going to stop doing the
20:44
other one but and but it was crazy so I
20:47
I just tested this thing live I said
20:49
here’s why I’m doing this we have little
20:51
lead survey stickers I’m like you know
20:53
and so I created content around that and
20:55
then you just pull that in as a post in
20:58
a video and you pull the comments in and
21:00
this is my thoughts on messenger it
21:02
wasn’t it was nothing other than I’m
21:04
going to try this I’m going to share
21:05
with you guys what I’m doing so really
21:07
that is the easiest thing to do because
21:09
you’ll find out what your audience wants
21:11
most the other thing you know be willing
21:14
to be vulnerable and this is that sort
21:16
of baby step piece right I don’t think
21:19
you assume everyone knows your story and
21:21
I don’t know if you knew this not that
21:23
so I was widowed 14 years ago and my
21:26
kids were little there were six and two
21:27
I was working full-time and that’s why I
21:30
started my business I’m like there’s got
21:31
to be a better way to do this I need to
21:33
be home for the kids and I’ve always
21:35
kind of had this entrepreneurial bent
21:37
like I owned a scrapbook store and a
21:38
bunch of stuff and so the anniversary of
21:41
my husband’s passing was May 7th of this
21:43
year and I woke up and it wasn’t the
21:46
first thing on my mind and I felt such
21:49
gratitude for that and that might sound
21:51
strange but like you know probably the
21:52
first 10 years it’s like we had to
21:54
celebrate it and honor it and obviously
21:55
you know I’ve got my kids he’s a huge
21:57
part of our life and I miss him every
21:58
day however to know that I’ve come to
22:02
the other side of this and to to be able
22:04
to wake up and be like it’s a good day
22:06
and so I wrote an email to my list and
22:08
it was just a personal message of hope
22:11
in loving memory and a personal message
22:13
of hope and the story was just this is
22:16
what it and I assumed
22:17
today that everybody knew this cuz I
22:18
talked about it before and I just said
22:21
my point in sharing this with you guys
22:22
is your dreams are worth pursuing you
22:24
stick with it and thank you for being on
22:27
this journey with me and for you know
22:29
knowing that I’ve gone from dryness and
22:32
trying that and try that the people
22:33
there a lot of people have stuck with me
22:34
and and so then I took that email and I
22:38
did a blog post Dave that was the
22:39
highest traffic day to my site in months
22:43
I think I got like 300 shares that day
22:45
and it was a Sunday but I and I
22:47
literally just took the email because I
22:49
was like I was just inspired to write it
22:51
and so you don’t know you have to be
22:53
willing to take a risk and like I said I
22:55
mean I really baby step to my way into
22:57
the vulnerability there’s stuff that I
22:58
thought I would never share out loud on
23:01
a podcast but I’ve gotten more
23:03
comfortable and I’ve gotten more
23:04
comfortable and I’ve gotten validation
23:05
that my audience connects with me more
23:07
and I love that and again I was just
23:10
research about the podcast I saw that it
23:13
sparked your story I hadn’t heard that
23:14
before
23:15
and I appreciate you sharing that
23:17
bringing that up because that
23:18
vulnerability is I think it’s the
23:20
hardest part I was talking with a mentor
23:24
coach I met I’ve done a lot of personal
23:26
development type of stuff with him that
23:27
was some of her biggest and bikes was
23:29
you know David just have to be willing
23:30
to share more and I’m like I don’t know
23:32
if I really want to and then the other
23:34
things I was said you know what I don’t
23:36
know if people even really want to hear
23:37
that side and she was like they really
23:39
do that’s the part they really do want
23:41
to hear is that vulnerable side of you
23:43
and and obviously there’s a thin line as
23:46
far as what you share and how you share
23:47
and all that kind of stuff but I think
23:49
that’s probably the part I’ve noticed as
23:52
we’ve been doing a lot of this video as
23:54
you mention as far as you know subtle
23:57
hacker TV and all this kind of stuff
23:58
some of it is all the fun stuff is easy
24:01
that’s not volatile at all but the
24:03
brilliant vulnerable type of stuff it’s
24:05
at times almost a little painful and yet
24:08
it’s the part that people really want to
24:10
hear they want to connect with you I
24:12
kind you know we talk we joke around
24:13
about all the time as far as you know
24:15
people want to work with those people
24:16
who they know like and trust and that
24:19
like and trust really comes from the
24:21
knowledge of of feeling that
24:22
vulnerability so I really appreciate
24:24
your sharing that now absolutely and you
24:27
know what it’s interning me to date I
24:28
was like because you also don’t want to
24:30
use your
24:30
story-like times it’s like am i using
24:34
this and it’s like but it is you know I
24:36
wouldn’t hesitate to share that it’s
24:38
taken me this long or that this failed
24:40
or whatever so it’s like why you know it
24:42
kind of goes back to that you have a
24:44
responsibility to share things with your
24:47
audience if it’s going to help them
24:48
connect more you know and for what it’s
24:50
worth like I watched the the virtual
24:52
book tour and when the internet kept
24:54
crashing on you guys it was a I felt
24:57
that pain right but but so here’s like
25:01
we had done I did a pre-sale webinar I
25:03
was a livestream for lead surveys well
25:06
be live didn’t want to work that right
25:10
and so and I had had all these people
25:12
register for it because I was trying to
25:14
figure out how to do that and it kind of
25:17
threw me off my game like I’m not shy I
25:18
like doing the stuff but it was just
25:20
like uh and I just it threw me off and
25:23
that afternoon I was weepy and I was
25:26
like girl you need to go watch some TV
25:29
you’re going to unplug you’re going to
25:31
look at this with new eyes tomorrow and
25:32
then I shared in an email the next day
25:35
I’m like that was a total cluster it
25:37
wasn’t how I wanted it to go and back to
25:39
the drawing board and you know it is
25:41
like being able to say that to people
25:43
because when all you see is well they
25:46
had a six-figure launch and they have
25:47
this and they have that it you just it
25:49
feels so so far away from where you are
25:52
sometimes oh I totally reared you on
25:55
that I see I think people they don’t
25:57
understand the overnight success that
25:59
took you know 15 years to make and it’s
26:03
just one of those crazy things and I
26:04
think I hope people understand really
26:06
kind of connect with that and realize
26:07
you know the only way you get to where
26:10
you are is kind of like what you were
26:11
talking about first of all you have to
26:12
show up and a lot of times that’s
26:13
showing up showing up and it’s kind of
26:16
lonely at first but yeah Cricut
26:19
sometimes yeah but as you’re able to as
26:22
you’re able to connect with your
26:23
audience and as you do become more
26:25
vulnerable people they want to know that
26:28
hey you know what it’s it’s okay and I
26:31
think sometimes that vulnerability
26:33
provides a lot of hope to other people
26:35
and I think that’s why it’s so important
26:36
to share that I do you know and with
26:39
that on the flip side of that I think
26:42
people are really
26:44
needed to share your wins then right
26:46
don’t know you know the the whole whole
26:49
like the whole you know do the work
26:52
excuse me hair loss my work but like
26:53
that screaming it’s like I did this a
26:56
hashtag litter it was esta hustle
26:58
because and I think I have a lot of that
27:00
it’s alright I think it’s just probably
27:02
the age I’m at in my life and doesn’t
27:04
mean I don’t work like I will go crazy
27:06
when I’m inspired and then I crash so
27:08
I’m not saying I don’t hustle but you
27:10
got to do what feels right which is what
27:13
Gary B says don’t try to be like me
27:14
Oh know who you are and do your thing
27:16
and so I think it’s really when people
27:19
know I’ve been working on this or you
27:23
know I have been re crafting the
27:25
promo for lead surveys to do another
27:27
webinar for like two weeks now because
27:29
I’m working through the book and and
27:32
sitting there going wait a minute we’re
27:34
not solving a problem of segmenting or
27:36
it’s who’s on my list like how can I
27:39
talk to them you know so it was really
27:41
getting into that messaging and before I
27:43
would look at it like okay well this is
27:45
what we do and this the format the
27:46
technical pieces were all there it’s
27:48
like you got to do the mind stuff can oh
27:51
I love it
27:53
what Tim is we try to get close to
27:54
wrapping things up what would be any
27:56
other suggestions or tips and tricks you
27:58
recommend people do when they’re trying
28:00
to become more vulnerable or creating
28:01
more content yeah
28:03
first of all again document I think
28:05
that’s the easiest thing to do and it
28:08
sounds so all this stuff sounds too
28:10
old-school but if you master the
28:12
fundamentals and you take the time to
28:14
get better at writing to get better at
28:16
producing to get better at email head
28:19
whatever it is right if that stuff
28:21
starts paying off you know and then
28:22
lastly it’s that relationship piece you
28:25
know it’s like it’s very easy to get to
28:27
be busy right you’ve got work to do
28:29
but I’ve really started doing a lot of
28:32
like hey let’s hop on skype you know and
28:34
time is tight I totally get that but if
28:37
there’s somebody out there you know that
28:38
I can share their story and and and say
28:41
hey these are cool people that are doing
28:42
cool things they may not be an
28:43
influencer you know all of a sudden you
28:46
just start creating solid tangible
28:48
relationships with people and you don’t
28:50
know where they’re going to lead to but
28:52
it’s just take the time to have those
28:53
conversations that is part of doing the
28:55
work too I love
28:57
welcome how do people get ahold of you
28:59
what’s the easiest way of reaching out
29:00
and get the best yeah the best place is
29:04
the WP chick and the podcast is there
29:06
everything is there most other than
29:09
Facebook I think most of my profiles are
29:10
Kim Doyle when it’s DOI al like Royal
29:13
oil well Kim tell me what as far as lead
29:18
surveys X you’re expecting that October
29:21
is that kind of one yeah so you know
29:23
I’ll be doing some more priests I want
29:25
some founders in so that we can do you
29:28
know I want the feedback and I’m going
29:29
to do the one-on-one sort of onboarding
29:31
and that kind of stuff but October you
29:33
know in its lead surveys I oh you could
29:35
check it out and you know I’m totally
29:38
transparent guys like this is everything
29:41
we’ve done I’m sharing through the
29:42
content so I started writing blog posts
29:44
for that months ago so everything is
29:46
there still navigating our way through
29:48
it um I’m really really excited though
29:51
awesome
29:52
well Kim I’ve thank you so much for
29:55
spending time with me today you’re
29:56
amazing I love having you on again I
29:58
look forward to your success I can’t
30:00
wait to catch up with you again real
30:01
soon thanks so much for having me Dave
30:03
this is great thanks for listening to
30:05
funnel hacker radio podcast if you’d
30:06
like to be notified anytime we release a
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