Kris Reid, Why SEO Matters When Building A Funnel

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00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host dave woodward hey everybody welcome
00:18
to funnel hacker radio i’m your host
00:19
dave little work today we’ve got a
00:21
really cool opportunity to talk to a
00:23
legend in the SEO game and SEO is
00:26
something we’ve spent that much time on
00:27
but I had the opportunity of meeting
00:29
Chris Reed and I wanted to introduce
00:31
Chris to you he runs a company order
00:33
media factory which is fish to the SEO
00:35
company of SEO companies a quick way of
00:37
basically saying or thinking about it is
00:39
all the SEO companies they go to him to
00:42
base back to do their work so Chris
00:44
welcome aboard hey Dave thanks very much
00:46
for having me I’m super excited this is
00:48
going to be really fun so Chris Knight
00:50
were just kind of talking briefly about
00:51
you know when you have a sales funnel
00:54
and take for example you built your
00:56
finally built on clip phones and
00:57
obviously the site and everything else
00:59
here you’re so your pages are hosted on
01:02
clip funnels but you have your own
01:04
domain and that’s really what I want to
01:06
talk about today is the importance of
01:08
building backlinks and all that kind of
01:10
stuff and that’s really Chris’s
01:11
specialty so Chris I’m having just got
01:13
to dive in help people understand the
01:15
importance of back legs how it helps
01:16
them and why it might be something they
01:18
want consider for the funnel yeah sure
01:19
Dave well you know backlinks of a the
01:23
driving force of Google and how Google
01:24
works you know back before Google they
01:27
weren’t the first search engine you know
01:29
others were a lot based on text so the
01:32
the more text you had like if you’ve got
01:34
you know by iphone now all over your
01:36
website where you’re going to wreck
01:37
really well for buy iphones that a that
01:39
turned out to be a really crappy way to
01:41
run a search engine and so Larry Page he
01:45
came up with the idea that well but
01:48
because he was at University at the time
01:49
and figured well when people do their
01:51
thesis if everyone references their
01:53
thesis in in other thesis is then that
01:57
must be the the most dominant and most
01:59
authority of in that niche in figure
02:01
will must be the same for a website
02:02
right if everyone else is linking to
02:05
that website it must be the most
02:06
important website and so that turned out
02:09
to work out really well and he built the
02:11
PageRank algorithm
02:12
and it was pretty simple to start with
02:14
it was really just a lynx lynx a link
02:16
and then it got a lot more complicated
02:19
as you know more powerful sites like you
02:22
know the BBC or CNN yeah they’re going
02:24
to have a lot more you know sway than
02:25
you know a local pizza shop down the
02:27
road and you know and it’s still
02:30
developing today that it gets really
02:32
complicated as to the value of a link
02:36
depending on who’s searching something
02:38
like yeah I’m in Cambodia right now and
02:41
you know we’ve got a customer here
02:43
that’s on the Mekong River the big river
02:44
that goes through Southeast Asia and
02:46
they do mekong river cruises and when I
02:49
look at search results in London or the
02:51
Phnom Penh they’re vastly different and
02:53
because the users intentions very
02:56
different to like you know if you’re in
02:58
London searching for a mekong river
03:00
cruise you’re probably more interested
03:01
in where’s the Mekong what countries
03:04
does it go through you know where what’s
03:05
available where if you ended put on pan
03:08
you’re on the Mekong and you’re more
03:09
interested in booking a trip and so if
03:12
you do an analysis of what links are
03:15
helping which site rank in that area
03:18
you’ll find that yeah you know
03:20
newspapers in in London will have a lot
03:22
more sway for an article that’s going to
03:25
rank in the UK verse you know
03:28
authorities input on pen they’re going
03:30
to have a lot more sway here so it’s
03:32
it’s pretty complicated how it works but
03:34
basically the more authority you can get
03:37
from a length the better so how does it
03:40
person actually get those kind of links
03:42
yeah providing good content is what
03:46
people always say but you know that
03:48
that’s still really hard we try and keep
03:51
to the rule of temper Senia time should
03:52
be making content ninety percent of
03:54
times should be getting that content out
03:55
there most businesses don’t live in a
03:59
bubble you know like it and one thing
04:01
i’d like to think that of the internet
04:04
is it’s just the same as the real world
04:06
right now if you’re a baker down the
04:08
road yo you work with the guy that gives
04:11
you a flower the delivery guys that take
04:13
your bread to the shop you know the
04:15
supermarket’s years supply chains and
04:17
what no you know it’s the same in on the
04:19
internet whatever your product and
04:21
services you work with all these other
04:23
companies that you know your customers
04:24
your suppliers
04:26
know anyone and so why not help them out
04:28
you know like if you’re a baker and you
04:31
use whatever oven and you’re like this
04:34
is the best oven in the world it makes
04:35
awesome bread why not write a great
04:37
article about you know how to make
04:39
awesome bread using this oven give it to
04:41
the album dealership they’ll love it you
04:43
know and then you got a good authority
04:44
link that’s something relative so when
04:48
you’re looking at like for a lot of our
04:50
sales funnels and things you know some
04:52
of these are real quick funnels and
04:54
they’re they’re basically using the
04:57
funnel to sell a product or their to
05:00
sign up for a webinar or a high-ticket
05:02
coaching thing but it could also be a
05:05
part of their actual website so how what
05:08
type of SEO is important for them for
05:10
their website and how what kind of
05:12
impact would have on their actual sales
05:14
funnel so even if you’re just driving
05:16
like paid traffic to a funnel because
05:19
you know it’s something you have just
05:20
sprung up instantly it’s still good to
05:22
have authority on your domain because a
05:24
lot of people will check out who you are
05:26
and what you are you know if you’ve gone
05:28
to your domain / sales funnel you know
05:31
then they might go to your main site or
05:33
even google your business name you know
05:35
especially if you’re selling a
05:36
high-ticket item like you know thousand
05:38
dollars or something people going to do
05:40
a bit of research and go others have a
05:42
review on this guy or maybe a personal
05:44
name and see what that is so I mean
05:46
that’s not really building links but
05:48
that that’s reputation engineering to
05:50
make sure that you know your your
05:52
reputation is glowing on the internet so
05:54
you spend all that time and effort
05:57
getting people into your funnel you want
05:58
to make sure that they see your side of
06:00
the story and don’t fall in love with
06:02
you you know Chris I absolutely love
06:05
that that to me is one of the main
06:06
things as we were kind of talking about
06:07
doing this podcast together was I was
06:10
thinking you for allies guys we have a
06:12
lot of our people who use clip funnels
06:14
who do sell high-end tickets pricing you
06:17
know $10,000 coaching program or five
06:20
thousand dollars for two thousand
06:22
dollars you can own a webinar
06:23
and it’s real easy to see a lot of
06:26
negative publicity because those the
06:27
people who use the right stuff first the
06:29
glowing reports you don’t always get so
06:31
how what could they do from an SEO
06:34
standpoint to try to project the best
06:38
image possible to anybody who might be
06:39
trying to find out more about that them
06:41
as an individual their company or their
06:43
products and services so like there’s
06:45
some really nasty people in the internet
06:46
you know it’s it’s it’s a beautiful
06:49
thing it gives everyone a voice but it
06:52
unfortunately also gives total pricks
06:54
voices like we’ve got a customer that
06:57
just came to us recently who was really
06:59
brutally attacked in Australia and she’s
07:02
changing her brand because her brands
07:04
like been destroyed by competitors and
07:07
so we’re moving her site to a new brand
07:11
and we’re cementing her reputation
07:13
before we start so you know the domain
07:16
names getting set up obviously but then
07:18
make sure her Facebook or Twitter or
07:20
YouTube these are sites that are really
07:22
easy to rank you know because generally
07:24
your name or your brand name is not so
07:27
competitive so if as long as you build
07:29
good content and get it there and get it
07:31
ranked first it’s easy to stay in the
07:34
top sure if you know CNN later you do
07:38
something terrible may write an article
07:39
about how terrible yo will it’s probably
07:41
going to outrank you but you know
07:43
hopefully hopefully that won’t happen so
07:47
what are some of the things that our
07:48
listeners could be doing themselves
07:50
before they contact a company like you
07:52
to hire actually do the work for assu
07:54
mean that’s really simple stuff like
07:56
making a youtube videos really easy you
07:59
know open up PowerPoint throwing your
08:01
logo there and some little pitches and
08:03
just grab your microphone and talk about
08:05
what you do you know you’re a you’re an
08:06
expert and should know whatever you do
08:08
it make a couple minute video and you
08:11
know put it on your YouTube channel if
08:13
you add one every month or two you’ll
08:15
you’ll rank nicely for your business
08:17
name and your products and whatnot and
08:19
it helps protect your reputation if
08:22
someone comes into slag off later on you
08:25
know your stuff should be more dominant
08:26
because it’s more aged and hopefully
08:28
have more views and whatnot so you know
08:31
being active on your Twitter and
08:32
Facebook and LinkedIn these are pages
08:34
that rank
08:36
easily things like Vimeo don’t tend to
08:39
rank very well because well it’s so
08:40
competitive the YouTube which is owned
08:42
by Google obviously it so yeah they
08:46
don’t really like to send traffic to
08:48
their arch nemesis but yeah I mean you
08:52
can go a long way further like some
08:54
customers they’ll build review sites you
08:57
know brand name review or product name
08:59
review you know some people that have
09:01
been hit I’ve seen build like complaint
09:05
sites so like domain name complaints you
09:08
know cuz you can rank these things and
09:10
and that pushes down anyone that might
09:13
be terrible like and there’s this really
09:15
horrible site called the ripoff report
09:17
oh yes well yeah and it ranks really
09:22
well because it’s quite authority and
09:23
the stuff that’s on there’s just drivel
09:26
and there’s no no validation you’re a
09:29
customer or had anything to do with this
09:31
business so you know mean people right
09:34
mean stuff and it does really hurt
09:35
people so take for example as far as
09:39
Facebook and Facebook live or any of the
09:42
that type of content where it’s
09:44
published but then it disappears at
09:46
least from the view of most people is
09:48
that still of value in the Facebook
09:52
ecosystem yab not it not in Google the
09:55
only thing that will rank on Google is
09:57
the actual like not a particular post
09:59
but the actual page so you know facebook
10:02
/ your product name perfect okay so for
10:06
a guy suit we have a lot of people who
10:08
are always trying the hard part about
10:10
content is doing it in a way that you
10:13
can be consistent I know that I see a
10:15
lot of people start off and I’ll set
10:17
them doing snapchat this weekend do an
10:18
Instagram the next week I’m doing a blog
10:20
post now I’m doing a YouTube thing and
10:21
there’s really no consistency two things
10:23
does that matter or his content content
10:25
oh yeah well you want to make good
10:27
content for sure well if no one’s
10:29
reading it what’s the point yeah it’s
10:30
like go screaming a forest but I mean
10:35
like you can do things to make it
10:36
simpler like if you make a nice article
10:39
that you spent a couple hours writing no
10:41
it’s not really hard to schedule 30
10:43
tweets over the next 30 days related to
10:45
it you know it’s like grab a couple of
10:47
punchlines you know
10:49
make a few facebook post from that it’s
10:51
pretty easy and you know you can also
10:53
make a youtube video just what are the
10:55
main points so you spoke about go over
10:57
it no YouTube video or even just read
10:58
the article at you know there you go you
11:00
got that nice video I love that idea
11:03
just a way of just repurchasing the
11:05
content mid once yeah this should be
11:08
specific for a particular keyword that
11:10
is a long tail keyword or something you
11:13
know if you if you make that article and
11:15
then read the article out onto a YouTube
11:17
video put that on your channel and then
11:19
embed it into your page well that gives
11:22
it a lot of relevancy because you know
11:24
the videos now about the product and so
11:26
is the page so it can’t really help it
11:28
ranked real well that’s awesome I’ve
11:31
it’s been interesting for me to put our
11:32
podcast we started off just doing the
11:35
podcast and then up we’ve done some
11:36
where we’ve done the video and we strip
11:38
the audio from the video the youtube
11:40
channel and used out as the podcast we
11:42
then have done others where we take
11:44
different quotes and make those
11:45
tweetable we’ve done others that we’ve
11:47
actually made a shareable things and
11:48
it’s really interesting to see the
11:50
impact that that has so I love what
11:52
you’re what you’re telling our users to
11:53
use and do here’s the importance of
11:55
basically get as much content out there
11:56
as you can but the key to that contest
11:58
at least from what I’m hear you say what
12:00
we’ve kind of experience on our own is
12:01
it’s got to be content that has value
12:03
and it’s something idea that it could be
12:05
shareable is that fair to say yeah for
12:07
sure I mean so one thing you know we
12:09
just got a new customer this week that
12:11
we’re looking at their website and
12:12
they’ve got so many different pages that
12:15
target the same keywords or similar
12:17
keywords so just be variations of it and
12:19
it’s that’s what Google is trying to get
12:21
rid of that sort of garbage it’s like
12:24
you know so you might have five pages
12:27
you know white iphone case black iphone
12:29
case brown iphone cases like come on
12:31
just that make a nice pop page about
12:34
iphone cases and show all the different
12:36
colors you go you know and that makes
12:38
way way better content for the user for
12:41
Google for everyone and so yeah what we
12:45
do is restructure their website to go
12:46
you need to shrink these ten pages into
12:49
one and you know make good content stuff
12:52
that people want to read on I love that
12:54
Chris I think one of things are so
12:56
impressed about your businesses
12:57
especially when it comes to SEO SEO has
12:59
been one of things that we’ve never
13:00
quite been able to master or do but
13:02
there’s always so many black hat types
13:04
of things you hear people trying to do
13:05
to game the system and there is so many
13:07
different Google slaps over the years
13:09
that I just I’ve seen people’s
13:10
businesses literally just fall apart
13:11
because of it and I think what I love
13:13
about you and your business and your
13:14
company’s you guys are so white hat and
13:16
just above board that I mean obvious
13:18
it’s why so many the SEO companies
13:20
actually go to you and hire you to
13:22
actually do their SEO work because you
13:24
guys are so white hat I appreciate
13:26
dinner I appreciate the way that you
13:28
guys have been able to do that so any
13:29
other suggestions you have before you
13:30
I’d love to talk about this 200 point on
13:32
just a few minutes but anything else you
13:34
want to make sure the listeners
13:35
understanding that that’s really the
13:37
main thing to focus on is what do you
13:40
people want don’t make crap for the sake
13:42
of crap yeah right good articles you
13:45
should be an expert in whatever nice you
13:46
are so right content that it is quality
13:50
but get it out there and shared stuff
13:51
you know like other people want content
13:54
for their website you know other people
13:55
want to know about your products right
13:57
so if you sell a printer or something go
14:00
someone that sells paper wants to know
14:01
about printers so you know find who
14:04
works in your nation and help them out
14:07
and provide great content they’ll
14:08
provide good links back to your website
14:10
I love that I think that’s the ideal
14:14
obviously a tunt from a business
14:15
development standpoint bars you know
14:17
joint ventures and working with other
14:18
people make the thing I’ve learned over
14:20
all these years is the importance of
14:21
really providing massive value to people
14:24
and the more value you can provide to
14:26
somebody it it’s just man gosh I just
14:29
amazed at how deep that well is yeah I’m
14:32
heard they now it’s many times you know
14:34
dig your well before you’re thirsty and
14:36
I think I see that with the stuff you
14:38
guys have been doing so much as just
14:40
getting so much content out there as
14:42
really being a means of helping other
14:44
people obviously they’re as they share
14:47
it as they put on the page it’s a it’s a
14:49
backlink to you but the main thing is if
14:51
you’re creating content that someone
14:52
else can use and consume and can provide
14:55
value to their users I think that’s just
14:57
awesome I mean it’s just good business
14:59
if you if you try and cheat any part of
15:01
the system and do it the quick and bad
15:03
way like Google is not going to like you
15:06
because you’re not providing good value
15:07
if you actually do get a customer
15:09
they’re not going to like you because
15:10
you didn’t
15:11
provide good value it’s like if you
15:13
finally get a customer and you give them
15:15
way more value than they paid for then
15:17
they’re going to throw more money at it
15:19
it makes perfect sense that’s awesome so
15:23
tell me a little bit about this whole
15:24
200 point on it what you guys do yeah so
15:27
you know as a little thank you for
15:28
having us on your podcast we’ve got a
15:30
little competition where people can win
15:32
a 200-point audit so you know Google
15:34
looks at 200 different factors when
15:36
determining where your website shrank so
15:39
that’s things like offside SEO which are
15:41
you know your backlinks your outbound
15:43
links so where you’re linking to your
15:46
internal linking structure how your
15:48
pages are setup of course your metadata
15:50
your responsiveness if your site’s
15:53
mobile-friendly your content quality you
15:55
know everything so this is a huge order
15:59
that looks at every one of the 200
16:00
points now it comes up to about 80 pages
16:03
of data it’s it’s a hell of a lot of
16:04
work it’s got a normal two thousand
16:06
dollar price tag and all you need to do
16:09
is go to utter seo.com / clickfunnels
16:12
put in your name and email and yo you
16:14
you’ll have a chance to win great us
16:18
call that forbes named she had a deck
16:20
with the will put it down the show notes
16:21
to burrow make sure the chris no in here
16:22
yeah it’s adil i do our SEO com /
16:27
clickfunnels that’s very very cool so
16:30
guys understand as you’re taking a look
16:31
at at working with SEO and trying to
16:34
understand SEO is something that if
16:37
you’re really trying to do it right you
16:39
really need to hire someone else to do
16:40
at least that’s been my experience it’s
16:42
not leaving that i’ve never been able to
16:46
just do it myself the amount of time and
16:48
energy that it takes it’s just not worth
16:50
it it’s in full time jobs rights
16:52
Michelle I’m it’s just it’s crazy and so
16:54
one of the things we want to make sure
16:56
is we were looking at I’ve had a couple
16:57
people asked me about you know how’s the
16:59
whole SEO thing tying two funnels and
17:00
why would we why would we even be
17:02
interested in doing SEO and the main
17:04
thing I want make sure people understand
17:05
is the idea behind SEO is if your funnel
17:08
itself think you’re just selling one
17:10
product or you’re just doing something
17:11
through your funnel that funnel itself
17:13
is not going to it’s never going to rank
17:15
but what’s real important is you as the
17:18
you’re the
17:18
your company’s the brand people these
17:20
days think about it yourself when you’re
17:22
going out then you’re taking a look at
17:23
things you’re really trying to find out
17:25
what’s of Who am I investing my money in
17:28
I mean you don’t spend ten thousand
17:30
dollars or three thousand dollars on a
17:31
coaching program without getting some ID
17:32
as far as who you’re actually joining or
17:34
being a part of and so I really
17:36
encourage you guys if you if you’re
17:37
looking at building a long-term business
17:39
and you’re trying to find some way of
17:42
really getting into this and
17:44
understanding the SEO for a building a
17:47
site and a brand and image it’s going to
17:49
have a lot of impact for years to come
17:51
you need to look at someone and again
17:53
Chris came highly recommended to me I
17:55
want to make sure we at least had him on
17:56
you can kind of talk to a little bit
17:58
about about what you need be paying
18:00
attention to if you don’t mind Chris
18:02
real quick help people understand the
18:04
different types of links and why they’re
18:06
important different types of links well
18:09
I mean so there’s a link from social
18:11
media like a link from facebook that’s
18:13
not worth anything because well anyone
18:16
on Facebook can make a link right it
18:19
matters about your authority so the more
18:22
links to your website so you know if the
18:24
BBC writes something about you you’re
18:25
going to really take their credibility
18:26
go well that’s you know an authority
18:29
where some local newspaper says
18:31
something they don’t have the same
18:32
authority so really the the more
18:35
powerful the bigger the brand the bigger
18:37
the name that speaks about you than the
18:39
more power for that link so what’s the
18:41
difference between incoming links and
18:43
backlinks I inbound links are backlinks
18:46
same thing it’s just out what we were
18:48
talking about before with outbound links
18:50
so the link who you’re linking to so
18:52
it’s really important that you’re in a
18:54
good neighborhood so if you’re linking
18:56
to rubbish websites or if you have 4 or
18:59
4s so you might have written an article
19:00
ages ago about a best place to buy
19:03
whatever and now that websites not there
19:06
anymore and so it gets a 404 that’s a
19:08
signal to google that you don’t maintain
19:10
your website and so you know they’ll
19:12
downgrade you a bit awesome well Chris
19:16
I’ve loved having you on I really
19:17
appreciate the content you’ve provided
19:18
for a user’s one more time if you don’t
19:20
mind just giving that link where they
19:21
can register for that yeah sure it’s an
19:24
odd or SEO ard o our SEO com / click
19:29
funnels antacid
19:32
Chris thank you so much any parting
19:33
words if people wanna get a whole new
19:34
way to reach out to you sure you can
19:36
email me at chris it out or SEO it’s
19:39
chris petha kk ras or I get me at a
19:41
coolest guy in SEO on Twitter it’s one
19:45
of my favorite ones the coolest cat yes
19:47
you Chris thanks so much for your time
19:50
today I really do appreciate it but
19:52
we’ll talk soon back to you thanks for
19:54
listening to funnel hacker radio podcast
19:56
if you’d like to be notified anytime we
19:58
release a new episode just subscribe
20:00
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20:04
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free dream car all you have to do is go
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to funnel hacker radio com forward slash
20:20
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20:22
thanks again for listening

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