Launching A Online Marketing Funnel With No Ad Budget - FHR #186

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki

YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward hey every welcome
00:18
back again to funnel hacker radio
00:20
I’m your host Dave literate and again
00:21
today we have the one and only Julie
00:23
stone with us we’re super excited today
00:26
because this is a topic that people are
00:28
always asking about cuz everyone’s
00:30
always it for gosh I know you can spend
00:31
money on Facebook and you do all these
00:33
things to drive traffic but what if I
00:34
have no money and I want to be able to
00:36
get free traffic or build my funnel so
00:39
we brought Julie on to kind of talk
00:40
about how to actually do this so what
00:42
are some of the ideas and things that
00:43
you have as far as idea is to make that
00:44
happen
00:45
yeah all right so one of my biggest ways
00:48
obviously it goes without saying that
00:50
spamming and but there is a kind of a
00:56
cool way and I call it attraction
00:58
marketing and and it’s a little bit more
01:00
intensive been turning on a facebook ad
01:02
but this is a legit way to do it so the
01:05
first thing that you should do is get
01:08
your personal Facebook profile kind of
01:10
look into little business II you mean I
01:12
know you’re not really supposed to use
01:13
it for business but put a nice cover
01:15
photo up there you know make sure your
01:17
page is linked in your bio and you know
01:19
just get it looking not like you’re
01:21
gonna show like 8000 pictures of your
01:23
cat or something all right get it
01:25
looking and make sure your avatar is
01:27
your face like not a cat not a dog not a
01:30
cartoon like your face and then what
01:34
you’re gonna do is you’re gonna go into
01:35
Facebook groups but before you do that
01:37
you’re gonna post on your timeline
01:39
something about your webinar or your
01:41
funnel or whatever you know what I mean
01:43
like post something and I call this wall
01:46
baked and this is like bait it’s just
01:48
sitting on your personal timeline where
01:49
you have complete free reign and then
01:51
all you need to do is go into Facebook
01:52
groups do not post just answer questions
01:55
your main goal is to just answer
01:58
questions and be as helpful as you can
02:00
know mal-intent know promo no spam
02:03
usually what happens is if you go and
02:05
help a hundred people twenty or thirty
02:07
of them are gonna go click on your
02:08
profile and there’s your wall bait
02:10
sitting right there I love that because
02:12
that’s what that’s what they do
02:13
your latest post right and don’t make it
02:15
a weird selfie if you like make it some
02:17
make it the entrance to your funnel
02:19
that’s a cool idea
02:20
I love wall bait or good that term I
02:22
coined that that’s now trademarked wall
02:24
bait so that’s like my big way like if
02:27
you need to fill up a webinar need to
02:28
get 20 30 people on it just help people
02:31
and then help people who would probably
02:33
like your webinar and put the webinar on
02:35
your profile so that’s one way the
02:37
second way is to put it as the signature
02:40
in your email ID and your email like put
02:44
a little tagline and be like hey do you
02:45
want to know how to whatever you know
02:47
and then put a link there so that’s
02:49
another way
02:50
the third ways to get on podcasts right
02:53
this yes so start looking for podcasts
02:57
lots of podcasters need interviewees
02:59
like it’s a constant need so find
03:01
podcasts where your target audience
03:02
lives and make sure that you have a
03:04
really easy link because it’s all audio
03:06
so don’t be like go to Julie’s giant com
03:08
keyword groups key word you know make it
03:12
easy so that you can say it and then
03:14
people can go to that link I think
03:16
that’s one of the main things I
03:17
obviously those guys are listening for
03:18
knock already you know I have a lot of
03:20
people on I always give them at the end
03:21
the key here any time you’re on a
03:23
podcast obviously you got to provide a
03:24
massive amount of value before you start
03:26
doing any self promotion or anything
03:28
like that yeah but most hosts are gonna
03:30
be very generous with you as far as if
03:32
you just provided 20 minutes of value to
03:34
their audience you have no problem
03:36
saying hey you know what where could
03:37
they find you where can they reach out
03:38
to you exactly and keep that super super
03:40
simple I guess some people or it is this
03:43
huge long thing I’m like you have to
03:45
understand people are either driving
03:46
they’re exercising yeah they’re not
03:48
gonna remember that yeah make special
03:49
links for you know I was on yo fire and
03:52
he was like you you know make a link
03:54
that’s like your domain slash fire yeah
03:56
right so do you do the same thing if
03:58
you’re on Dave’s you know podcast it’s
03:59
like you know Julie’s story and calm
04:00
slash funnel hacker something like that
04:03
yeah GLD does a great job anytime you
04:04
listen to his his links always end in
04:07
fire fire yeah so so podcasts are great
04:10
way email signature you know it’s you
04:13
have to like it’s more slow going if you
04:16
have no ad budget it’s just more slow
04:17
going obviously you can do things like
04:20
Pinterest we had an episode on Pinterest
04:22
write pinterest with blogs which lead
04:24
into your funnel you can do that
04:27
you can also do guest posting on other
04:29
people’s sites where there’s already an
04:31
audience that’s quite Ian’s guest has a
04:33
blog yeah so like offering to guest post
04:35
on you know somebody else’s blog where
04:38
they will provide you with you know on a
04:39
link and so then you can add the link to
04:41
your funnel that way so obviously like
04:45
traditional PR publicity can get tons of
04:48
traffic like if you get a good media
04:50
piece you can get a lot of traffic that
04:52
way and then JV partners this is a huge
04:55
one like three one hundred I’m huge
04:57
believer in that yeah so we just
05:00
actually I mean this is important when I
05:02
favor talkin tears dream 100 it was
05:04
really fun we had CRISPR boss who is
05:07
commenting on a couple of my facebook
05:08
lives has followed Russell he was super
05:11
kind the other day and sent me a very
05:13
very genuine gift I’d done a facebook
05:15
live right around Christmastime about
05:17
one of my favorite Christmas carols I
05:18
heard the bells on Christmas Day and so
05:21
my post was basically God is not dead
05:23
nor doth he sleep which came from the
05:25
Carroll and he actually had written a
05:27
handwritten note sent me this a little
05:30
tiny travel treasure chest where he
05:32
opened it up and inside were two little
05:35
tiny books about the size of my thumb
05:37
which were picture books about to Carol
05:39
and they’d bookmark that piece there as
05:41
far as God is not dead nor doth he sleep
05:43
and then today I walked in the office
05:45
and Russell loves getting presents so if
05:49
you want to get on Russell’s list send
05:51
great presents to the office but it’s
05:54
really cool because he sent a very
05:55
personal thing to Russell as you know
05:57
Russell’s him remember the Church of
05:59
Jesus Christ Latter day Saints were
06:00
Mormons and the first prophet was Joseph
06:04
Smith and he is his brother Hyrum were
06:06
both martyred and basically what
06:09
happened was there was a little bronze I
06:12
don’t what is three inches so like that
06:14
little tiny thing but it was the thought
06:16
that he put behind it and it was really
06:18
cool because Chris Berg basically had
06:20
taken a picture the one that he had on
06:21
his desk and that was on the back of the
06:23
letter and then he had enclosed that in
06:25
his gift to Russell again not asking for
06:28
anything it was just totally thank you
06:31
so much I’ve gotten all this value from
06:32
the content you’re you’re providing and
06:34
my way of saying thank you to you was
06:36
just by sending this and so it’s kind of
06:38
cool
06:38
Julian era both there as Russell
06:40
opening it and it was it was touching to
06:43
Russell because he put so much thought
06:44
into it on the flip side we had someone
06:47
who is dying to spend once an hour worth
06:50
of Russell’s time wants him to film a
06:52
video wants to write the foreword of his
06:53
book gave a send a gift to the Austin
06:55
then just shows up and like it doesn’t
06:57
work that way that’s the wrong way to do
07:00
it
07:00
that’s called a bribe exactly yeah so
07:04
like the dream 100 is like building
07:06
those strategic relationships because at
07:08
some point there may be a situation
07:10
where you can there’s a win-win for both
07:12
of you and then you can leverage their
07:14
audience you know but it’s gotta be like
07:16
you can’t be weird about it this is the
07:19
thing it’s it’s about being thoughtful
07:20
and giving value upfront at first and so
07:23
one you know David on that I want to cut
07:26
you off there but then the whole idea is
07:28
what Julie just said I can’t stress that
07:30
enough it is being thoughtful and giving
07:32
value so often everyone it’s what’s in
07:35
it for me what’s in it for me what’s in
07:36
it for me and that especially if you
07:39
don’t have money right now to spend on a
07:40
huge ad budget then what you have is
07:43
time right right and so make sure that
07:45
that time is valuable time for you as
07:47
well as for whoever you’re reaching out
07:49
to exactly and you know people can smell
07:51
genuinely I want to build a relationship
07:53
versus I just want something from you
07:55
but you know Dana Derek’s who wrote the
07:57
dream 100 book he’s basically said like
07:59
one dream 100 person who couldn’t who
08:03
could give me a shout out is worth
08:04
thousands and thousands of dollars in ad
08:07
and ad money
08:08
I totally agree with that yeah so
08:10
there’s a couple other things you can do
08:11
SEO is still something you can do we
08:15
were talking about that just the other
08:15
day with aural Adams here in the office
08:17
yeah so you know in order to use SEO
08:19
again organic traffic your content has
08:21
to be it has to be like 10,000 words
08:25
amazing keyword rich it’s even better if
08:28
you can get on an authority domain like
08:29
entrepreneur inks Forbes like that you
08:31
know so that it can rank up and if you
08:33
can get a link on there into your funnel
08:34
you know you’ve got just free traffic
08:37
all the live long day so let’s kind of
08:39
talk a little more about thanks I think
08:40
this is something a lot of you guys are
08:42
listening could do when we’re saying
08:43
keyword rich there’s a difference
08:45
between keyword rich versus keyword
08:46
stuffing yes so if you don’t mind kind
08:48
of define the difference there in what
08:49
we’re talking about yeah so Google’s
08:51
release
08:51
now Google used to not be smart and gone
08:54
were the days you know where you could
08:55
like let’s say you wanted to write an
08:56
article on funnels you just write sales
08:58
funnels like 8 million times right
09:00
that’s not that doesn’t work anymore you
09:02
do want your keyword in some strategic
09:04
places you want it in the title you want
09:06
it in the permalink so like the link
09:09
that comes on the end you want to in
09:10
your meta description of the post and
09:11
you want it in an h1 tag inside the post
09:14
itself and you also want it one or two
09:17
times in the content ideally hyperlinked
09:20
as well but that’s about it the rest of
09:23
the time you need to take that keyword
09:25
and think of all the other ways that you
09:27
might say that keyword is that the LSI
09:29
we were talking about LSI yeah latent
09:31
semantic index
09:33
yeah and and so you would think of other
09:36
ways like maybe you would use pipeline
09:38
or sales funnel versus funnel or sales
09:40
pipeline or maybe you would say you know
09:43
lead generation or something like that
09:45
like because Google wants to see all the
09:47
words that you would say like a human
09:50
would say not like a machine and then
09:53
make sure all of your photos and images
09:55
and everything on the page are also have
09:57
keywords or those LSI words that are
10:01
like like that I think that’s the part a
10:03
lot of people forget like images you get
10:06
a lot of it’s crazy how many people
10:08
click on images how many people I mean
10:10
those images actually is a great place
10:12
to make sure you have those keywords
10:13
yeah in Google Image Search you know
10:15
people search for images on Google yeah
10:17
and then it leads them perfect idea yeah
10:19
try to get on as authoritative as a
10:21
domain as possible and you know good
10:24
content will get links if you can get it
10:27
on a big site like entrepreneur you
10:28
don’t really need to worry about it like
10:29
people will just link into it if you’re
10:31
on a dinky little site that’s your site
10:33
you may have to work a little harder to
10:34
get some links awesome
10:36
yeah any other ideas you can think of
10:39
off top your head yeah Instagram
10:41
Instagram is another one you get one
10:43
link on Instagram but if you can get
10:45
10,000 followers you also get the swipe
10:46
up feature on Instagram stories it’s
10:49
again it’s about delivering content that
10:51
the platform and the people on that
10:52
platform naturally like you can’t try to
10:55
like go into Instagram and like put
10:57
weird things that instagramers don’t
10:59
like you know leverage whatever’s on
11:01
that platform and try to be as native to
11:04
the plot
11:05
as possible and in lab you can use the
11:07
biolink as the entry point to your
11:09
funnel I think it’s great I know
11:11
shoutouts to things you can buy there
11:12
also shout outs you can trade so you can
11:14
actually go out to other peoples pages
11:16
who have similar type of followers it’s
11:18
gonna be really hard if you have 500
11:19
followers to go to a person with 50,000
11:21
right but if you’ve got 500 followers
11:23
you can reach out to someone else and do
11:24
a shout out for them and they’ll do the
11:25
shout out for you as well is especially
11:27
if it’s in the same type of niche or
11:29
industry the drill yeah absolutely and
11:31
you know YouTube is a whole other
11:32
channel that you can get traffic from
11:34
this is very SEO driven so you’re
11:36
looking to create videos with keywords
11:38
that people are searching for on YouTube
11:40
really you know keyword rich
11:42
descriptions tags and link into your
11:45
funnel LinkedIn I’ve not cracked the
11:48
Lincoln code but I’ve heard that it’s
11:51
like any social media platform
11:53
it’s about being native to the platform
11:55
and really delivering the kind of
11:56
content that that platform wants and
11:58
likes I love that YouTube born things we
12:00
use is two modal okay where you kind of
12:02
go in each and look to see what what are
12:03
some of the if you find another video
12:05
that’s getting a lot of traffic you can
12:08
basically if yours in TubeMogul or
12:09
there’s other ones that do the same type
12:11
thing where it’ll literally tell you the
12:12
keywords that are in there what people
12:14
are searching for and then you can
12:16
create a video similar to that one
12:18
usually obvious something a little bit
12:20
better or something like that that you
12:21
get that type of stuff but that’s or
12:23
even reduce we’re seeing a lot of
12:24
reviews on YouTube they’re getting a lot
12:26
of traffic yes yep so you know obviously
12:29
Facebook we talked about we talked about
12:31
doing the wall bait on your personal
12:32
profile Facebook lives are still really
12:35
great ways to get organic reach so you
12:38
know all of this takes time but if you
12:40
don’t have money like you said you
12:41
probably have time you know and so those
12:44
are the those are the primary ways that
12:46
I built traffic you know gotten traffic
12:49
organically well as always we’d love
12:51
having Giuliana’s been fun having her in
12:53
the office this week so I stole some of
12:55
the time here to get a couple episodes
12:56
in yes
12:57
but if you want to get more Julie come
12:59
to funnel hacking live so go to
13:00
phone-hacking live.com get your tickets
13:02
for final hacking live March 21st the
13:04
24th in Orlando but most importantly
13:07
she’s gonna be one of our roundtable
13:09
hosts and we’re super excited for that
13:11
so she will actually be there answering
13:13
any questions at all that you have so
13:15
come sit at her table ask her the
13:16
questions that you want answered and
13:18
no I was gonna get a hold of you uh yeah
13:20
you guys can find me I’m on the
13:22
clickfunnels blog I’m in the
13:23
clickfunnels group you can find me at
13:24
facebook.com slash - Astraea awesome
13:27
thanks again Julie luck avignon okay see
13:30
you guys

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki