Magnolia Secrets

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward
00:16
welcome back funnel hackers your host
00:19
Dave Woodward this is the second of my
00:22
podcasts where I’m actually not
00:24
interviewing anyone else but I’m just
00:25
providing content to use for some of the
00:27
things that we’re seeing and want to
00:29
provide you some of the secrets and
00:31
hacks of the stuff that’s going on so
00:32
this is a little bit different than we’d
00:33
normally do so bear with me as we kind
00:35
of go through this but the same time I
00:37
want to make sure you get a ton of
00:37
content as fast as I possibly can
00:39
deliver it so with that what I want to
00:42
cover with you guys today and that is
00:44
the chip and Joanna Gaines marketing
00:47
secrets there’s seven of them that I
00:48
learned most recently when I was
00:50
actually out at Magnolia farms we’re
00:52
gonna dive right into this so a little
00:54
background here first of all is to
00:56
understand the ID as far as a micro
00:58
vacation I have the opportunity of
01:01
traveling quite a bit these days and I
01:03
in the past I’ve always spent a lot of
01:05
time doing micro vacations with my wife
01:07
and since we moved to Boise I haven’t
01:09
done as many of them and I thought we
01:11
need to do a few more of these things so
01:13
gosh in September a few months ago we
01:15
ended up doing our first micro vacation
01:17
we’re basically just literally I was
01:19
going down to meet with Pedro’s cueing
01:21
at his mastermind event and I just said
01:23
no sweetheart let’s come on come down
01:24
for the day before and just spend the
01:25
day with me so San San Diego is our old
01:28
stomping grounds we moved from there
01:29
last year up to Boise so we went back
01:32
and just had a great time in La Jolla
01:33
and down to San Diego the beach and just
01:36
having fun together and the whole idea
01:38
as far as this micro vacation was really
01:40
just condensing a whole bunch of time
01:41
and adding it on to whatever else might
01:45
be going on so for us in our marriage
01:47
we’ve just celebrated our 24th annum or
01:50
are going to November 6 be celebrating
01:52
our 24th wedding anniversary and I can
01:55
tell you for us micro vacations have
01:57
been kind of a secret sauce for us to
01:59
kind of keep everything exciting and
02:01
alive we got four boys and life is busy
02:03
and everything else is going on so I
02:04
thought you know what we’re gonna have
02:05
this little microphone in San Diego and
02:07
we have so much fun I decided you know
02:09
we’ll do another one the next time I go
02:11
so if you haven’t seen
02:13
our funnel hacker TV episode number 58
02:15
that’s the one my wife and I actually
02:16
talked about micro vacation so check it
02:19
out you go to funnel hacker TV episode
02:22
58 is about our trip to San Diego on a
02:24
micro vacation but with all that I want
02:26
to kind of let you know what we did just
02:27
recently I was at launch con Jeff
02:29
Walker’s event and been in there
02:32
basically flew in Tuesday we had launch
02:34
Club and then launch con I had my son
02:35
flight hound to help work with Marc so
02:38
that I could leave early and my wife
02:40
flew in Saturday and so we took off
02:41
Saturday and Sunday and basically made a
02:43
micro vacation out of this and
02:46
tacked it on because she’s always wanted
02:48
to go to Magnolia farm so if you’re not
02:50
familiar with chip and Joanna Gaines
02:52
they’re the hit TV show it on HGTV and
02:57
this kid guy who’s kind of kind of in a
03:00
bucket list for my wife and for some
03:01
reason we fly into awesome we fly into
03:03
Dallas we’ve never made the trip an hour
03:06
and a half from either direction to Waco
03:08
Texas so we decided to just take off and
03:11
head down drove the hour and half down
03:13
to Waco Texas and as you’re driving into
03:15
Waco you start seeing billboards of Chip
03:18
and Joanna Gaines and you’re like this
03:19
is crazy I had no idea this was this
03:22
large of a place and as they as you
03:25
drive off the the fruit get off on the
03:27
exit there and head over there’s
03:28
literally signs and directions to guide
03:30
you directly to this so the whole City
03:33
of Waco has now basically a taken on
03:36
chip and Joanna Gaines and it was
03:37
fascinating to me to see all the
03:39
marketing lessons that I learned while
03:40
my wife was having fun I was just
03:42
geeking out over all the marketing
03:44
lessons that were just hitting me time
03:46
and time and time again so I want to
03:47
share those seven with you first of all
03:49
one of the first ones I picked up on and
03:51
that is you got to go in the opposite
03:53
direction of your competition and this
03:55
kind of goes back to their original TV
03:57
show so they haven’t got there have been
04:00
a ton of shows out there as far as
04:01
flipping houses armando montelongo was
04:03
probably one of the first ones who did a
04:04
years ago and i remember seeing his the
04:07
way he would just beat up the
04:08
contractors and and then later he saw
04:11
you know flipping vegas and there was
04:13
this whole argumentative type of thing
04:14
between contractors and then it with
04:16
flipping Vegas it was the husband and
04:19
wife basically yelling at each other all
04:21
the time and just it was always
04:23
contention and argumentative type of
04:24
stuff and so it was
04:26
totally different when you started to
04:28
take a look at how chip and Joanna
04:29
Gaines did their show when they ended up
04:32
doing their show they actually ended up
04:34
doing just completely the opposite where
04:37
you find these this couple who are madly
04:39
in love they show their quirkiness and
04:41
their family life and they kind of take
04:44
a page out of the old the I forget what
04:46
TV show it was where they had moved that
04:47
bus and basically they they rebuilt
04:50
these homes you know charity worked
04:52
everything else to rebuild these homes
04:53
and the whole idea was move the bus and
04:55
by moving the bus they would see that
04:57
their dream house home and they’d all
04:58
followed in collapse and tears and joy
05:00
and excitement all that well chip and
05:02
Joanna Gaines has done this similar type
05:03
of thing where they basically had a
05:04
picture blown-up
05:05
of what this house used to look like and
05:07
then they’d pull it apart and behind it
05:09
would be there this couple’s new house
05:11
and so it’s fascinating to me to see the
05:13
importance when you take a look at and a
05:16
lot of marketing becomes me - ish these
05:18
days and what you’re gonna find for when
05:21
you go against the grain and kind of go
05:23
in the opposite direction of your
05:25
competition it’s what helps you to stand
05:26
out from your competitors and I’ve seen
05:28
them do an amazing job of that so that
05:29
was secret number one I learned the
05:31
second one was a reinforcement of what
05:33
Russell talks about all the time and
05:34
that’s the attractive character these
05:36
two are the epitome of attractive
05:38
characters here you’ve got chip who’s
05:40
the goofy kind of dumb carpenter guy
05:42
who’s always just trying to get the love
05:45
and affection approval of his wife and
05:47
it’s one of those things that’s quirky
05:50
enough that the guys who are watching
05:51
show and go yeah I can get that I’m very
05:53
much like chip where I’m always just
05:54
trying to do anything I can to get
05:56
approval from my wife and I totally
05:58
connected with what he was doing
06:00
Joanna on the other side is as this calm
06:03
but just reassuring female confidence
06:06
with this crazy flair for design and
06:08
that design element is something that
06:10
was totally new and being added again
06:13
kind of goes back to the last tip as far
06:14
as going in the opposite direction
06:15
most of the flipping shows is all about
06:18
the almost kind of cookie cutter type of
06:20
stuff hers is all thing is custom it’s
06:23
you’re basically building this home for
06:26
this cup of their dream house and so
06:27
they go through and she has a a crazy
06:29
ability to to bring a whole bunch of
06:31
color and flair and design in and it’s
06:33
been what her passion is so because of
06:36
that and they add in the family this
06:38
these two attractive characters play off
06:40
each other so well that it appeals to
06:42
everybody husband’s wife’s kids and
06:45
whole families can actually enjoy the
06:46
show
06:47
and so the attractive character if you
06:49
don’t have an attractive character in
06:50
your business you have to create one you
06:52
have to find one every business needs to
06:54
have an attractive character the third
06:56
thing is urgency and scarcity as a
06:58
marketer there’s probably nothing better
07:00
than those two words
07:01
I love seeing urgency and scarcity
07:02
nothing sells more nothing creates more
07:05
nothing gets more done than when people
07:07
feel urgency and scarcity we’re coming
07:09
up to Black Friday mass of urgency
07:11
massive scarcity we’ve got people Black
07:13
Friday now basically extends I think it
07:15
starts on Wednesday now probably right
07:17
now for Thanksgiving on Thursday but
07:18
it’s crazy how urgency and scarcity is
07:20
one of the main things that really
07:23
creates people to buy it’s this whole
07:25
frenzy type of thing well as you drive
07:29
into Waco and you approach this this
07:31
multiple city blocks that they now own
07:34
you see this huge line of people
07:37
wrapping around the block and you’re
07:39
going what in the world are these people
07:41
there for and as you approach it’s
07:43
basically it’s their little bakery where
07:45
Joanna Gaines has her cupcakes that she
07:47
sells inside this bakery and you’re
07:50
you’re gonna you gotta be kidding in
07:52
line for a cupcake and it literally goes
07:55
around the block and I was just
07:56
fascinated so many times I would sit
07:58
there just tell my wife I just got a
08:00
stand in line I just got a jump into
08:01
this and she’s like no no I wanna go do
08:03
this else and every time I came back she
08:05
finally convinced me not to see an
08:07
alignment wait for it but I wanted to
08:08
get inside I wanted to see what was
08:10
inside this bakery then this whole line
08:13
of people we’re waiting for and just
08:15
trying to die it dying to get inside
08:17
this bakery so you take a look at as far
08:19
as your business you have to have
08:20
urgency and scarcity and it’s amazing
08:24
how that the draw that it has on people
08:26
it is one of the world’s greatest
08:29
realities and tactics whatever you’re
08:32
looking at selling anything well the
08:34
fourth the fourth secret and that is the
08:38
way in which they have gone from digital
08:40
to physical this is one of the things I
08:42
love seeing all of our funnel hackers do
08:45
because there’s so much more money on
08:46
the physical side as far as getting
08:49
people offline it’s great as far as
08:51
making money online with people but
08:52
amazed
08:53
see the amount of money you can do
08:54
offline so if you take a look at chip
08:57
and Joanna Gaines TV show this reality
08:59
show what they’ve done is they started
09:02
creating a massive amount of content
09:04
online through the TV show and again
09:07
probably at the time had no idea where
09:08
it was gonna go but by doing this
09:10
they’ve created a army of people who
09:14
started loving their content so you’ll
09:16
see right now we’ve got funnel hacker TV
09:18
if you’re not if you go to youtube take
09:19
a look at funnel hacker TV you’ll see
09:21
we’ve got a ton of different episodes
09:23
and ways of people consuming content
09:25
obviously this podcast Russell’s podcast
09:27
if you’re not listening to marketing
09:28
secrets you absolutely have to we have
09:30
the behind the scenes shows where we’ve
09:31
got basically Russell’s camera my camera
09:33
Stephens camera and we create two or
09:35
three shows a week showing people behind
09:37
the scenes and it’s been fascinating I’m
09:39
actually out here in Phoenix recording
09:41
this right now I just met a six division
09:43
and as I was talking with Brad and
09:46
Taylor over there they said you know
09:47
what I feel like I know everybody in
09:48
your office because I watch all of your
09:50
behind the scenes shows that is that
09:53
content it creates the relationship and
09:55
so they started with that to create this
09:56
massive movement but then what they’ve
09:58
done is during the shows they actually
10:01
started seating in some of the things
10:03
that you’d now see when you go to the
10:05
silos at Magnolia farms so they ended up
10:08
buying this old granary silo and you see
10:11
on their shows chip inside basically
10:13
trying to to remodel and do different
10:15
things and inside of the of the silo and
10:19
some of the granary things you see
10:20
Joanna over at the bakery trying to
10:23
rehab this bakery and things and so all
10:25
of this started off inside of of their
10:28
content which now once they actually
10:31
launched this huge couple of city blocks
10:34
here now people have this destination to
10:36
go to because they already saw it online
10:38
they already saw the content being
10:39
created they wanted to participate in
10:41
that content the other thing they’ve
10:44
done an amazing job of is now taking
10:46
that brand and taking that to where
10:47
Joanna now is they went from TV they now
10:51
have a magazine that you can now buy and
10:53
you should subscribe to and you can get
10:55
the physical content in that inside of
10:58
there she now has a whole line of
10:59
products that she creates and sells at
11:02
her stores and at this place we were at
11:04
in addition to that she’s now expanded
11:06
line to Pier one Imports she’s expanded
11:08
that line to target all because of what
11:11
started from creating massive content
11:13
that people fell in love with they were
11:14
able to take all that massive content
11:16
that was all digital on TV and they took
11:18
that now and have built this massive
11:20
physical Empire based on exactly that
11:23
tip number five we want to talk to you
11:25
about our secret number five was the
11:27
whole idea as far as authenticity and
11:30
culture so as you walk into this you
11:33
walk in the first thing you see is the
11:35
the bakery you see the big silos up
11:37
there and then you start walking on to
11:38
this almost a campus type of thing where
11:41
you’re greeted by some of the most
11:43
friendly people in the world southern
11:44
hospitality completely authentic to how
11:46
Johanna is on the show and these women
11:50
were basically just greeting you
11:51
anything we could do for you how can we
11:53
help
11:53
and you started falling in love with
11:55
with the atmosphere and the attitude
11:57
everything else as far as the people who
11:58
are there and as you go into the show
12:00
into the the stores what you see is her
12:04
same stuff that’s on her TV show and so
12:07
it’s completely authentic you like oh my
12:08
gosh I love this I love how she did this
12:10
and the amount of things that people
12:12
were buying at ridiculously high prices
12:14
was so exciting to me I loved seeing it
12:17
was like oh my gosh this is exactly how
12:19
marketing works and because everything
12:23
was totally authentic the smells that
12:24
were inside of the inside of the stores
12:28
in the warehouses that you go into was
12:30
exactly what you would expect to see the
12:33
candles that are led the the crazy thing
12:36
for me was the way in which they have
12:38
outside a basically this huge place
12:41
where they are creating kettle corn all
12:44
sorts of kettle corn but their most
12:45
popular one is salted caramel salted
12:48
caramel kal corn which permeated the
12:50
entire complex and it was fascinating
12:53
because it just drew you in it was like
12:55
you’re you’re coming home to mom’s
12:56
cooking and it just smelled the smells
12:59
were just amazing and you just felt like
13:01
you were home and her authenticity even
13:04
though she may never ever stop step foot
13:06
in the store everybody who was there was
13:10
a replica of what her personality was
13:13
like she hired people who were just as
13:15
kind and genuine and everybody ran into
13:18
is just how can I help you what can I do
13:20
and because in that culture she’s
13:22
created it just drew people more and
13:24
more people into it was just amazing to
13:25
see and then true to form chip has his
13:29
own little tiny corner of the store just
13:31
as he appears on the show to not have as
13:32
much involvement as Johanna does in the
13:34
store he has his own little corner that
13:36
you can buy some of his stuff so it has
13:38
an appeal to guys there as well
13:40
they then ended up having because a lot
13:43
of the stuff is really large in the in
13:45
the place they also had a place where
13:46
you could ship it so they would ship it
13:47
out for you if you bought too much stuff
13:49
so it’s just the authenticity and the
13:51
culture was just amazing just to see how
13:54
it was all there the sixth tip which I
13:57
would just loved was they made it an
13:59
experience and I think the crazy thing
14:02
in marketing and in building and in
14:03
business is you have to create an
14:05
experience for people these days with
14:07
all the social media everything that’s
14:08
going on those experiences are some of
14:11
the most important things that’s what
14:12
people buy into I love Apple I’m this
14:15
huge Steve Jobs fan and they’re such an
14:18
experience with an Apple product and
14:19
it’s because that experience it creates
14:21
a culture around that experience same
14:24
thing happened here when you literally
14:26
kind of felt like you were at home and
14:27
you walk in there’s these again the
14:30
bakeries there inside is the big
14:32
warehouse where they’re selling all the
14:33
stuff when you walk outside there’s this
14:35
huge turf area for kids and families
14:38
just to play football and I mean they
14:41
got people throwing ball footballs
14:42
around
14:42
they’ve got beanbag tosses they’ve got
14:45
almost like this park environment we’ve
14:48
got a bunch of a beanbag chair set up so
14:51
you can just have this conversation and
14:53
then all around the perimeter of the
14:55
property our food trucks and there’s
14:57
every type of food truck you can imagine
14:59
they probably had 20 different food
15:02
trucks throughout the entire property
15:03
for people just to come in they have
15:05
this big area where you could have a
15:06
picnic and it’d be really became this
15:09
experience and just we were there for
15:11
probably two hours but I I saw people
15:14
who were there I’m assuming way before
15:17
we got there and they were there even
15:18
after we left and it was just
15:20
fascinating for me to see the families
15:21
and the selfies that were going on were
15:23
crazy there was more women taking
15:25
pictures himself by pictures of the
15:27
silos pictures by the bakery picture by
15:29
the warehouse pictures by the seat area
15:30
because they all wanted to be a part
15:32
they wanted to connect
15:33
and so in your business you gotta find a
15:35
way of creating experiences for people
15:37
inside if clickfunnels right now we have
15:39
gamified the entire onboarding process
15:41
for that exact reason we want people to
15:44
consume the product and consumption is
15:46
massive so the better you are at helping
15:48
people consume that product for her she
15:51
made an experience to where you
15:52
literally consumed every single thing
15:54
that was Joann and chip gains out there
15:56
and the very back of the property is of
15:57
little seed area where she has her
15:59
little garden which again is a replica
16:01
of the garden she has at her ranch at
16:02
her family ranch which is on the show
16:04
and so you again you feel like you’re
16:06
right there as part of it you’re getting
16:07
some of the seeds everything else and so
16:09
you’ve got these city slickers you’re
16:11
coming into Waco tax thinking you know
16:12
I’m gonna be just like chip and Joanna
16:13
Gaines and they people just bought into
16:16
it so it’s fascinating the seventh one
16:18
for me which I always love I love this
16:21
thing and that is the idea as far as the
16:23
puppy-dog clothes and anytime you have
16:25
the opportunity of having this whole
16:27
puppy dog type of sales clothes it
16:29
always always works and this goes back
16:32
to years ago as far as when people
16:34
wanted to to basically help sell puppies
16:37
or anything else they said you know what
16:38
just take the puppy home hold the puppy
16:40
just experience puppy take it home if
16:42
you don’t want it just bring it back
16:43
tomorrow there’s no parent in the world
16:45
whoever’s gonna walk into a pet smart
16:47
and I hope fall for that unfortunately
16:49
I’ve done that we have a little Chui
16:51
knee now because of that because my wife
16:53
walked into a pet store not having any
16:55
intention of buying a dog because we
16:58
agreed when he first got married we
16:59
weren’t gonna have a dog but she fell in
17:01
love with this dog and so we just
17:02
brought it home and sure enough or
17:04
probably 10 years later we still have
17:06
Maya our little dachshund dachshund
17:09
Chihuahua chiweenie mix that my kids
17:12
love and have fall in love with so
17:15
that’s the whole concept behind the
17:17
puppy dog clothes the way she used it in
17:19
her store was awesome and that is when
17:21
you walk in they basically give you a
17:22
beautiful shopping bag to put all your
17:25
stuff in and you just carry this bag
17:28
around it’s got it’s leather bag and had
17:31
Magnolia farms it’s just really really
17:33
quite a nice bag and you put all the
17:36
stuff in it and as you’re doing that you
17:38
basically become very attached to this
17:41
bag and then when you go to checkout the
17:42
check read the register lady Bay says
17:44
well if you’d like you know you can just
17:46
keep the bag
17:47
keep all this stuff in there and I
17:49
couldn’t believe how many of these
17:50
leather bags they were selling for I
17:51
don’t know 35 40 bucks just because the
17:54
people that had carried this and grown
17:55
attached to it all their things were in
17:57
there and that’s what they used to take
17:59
away so again those are the seven
18:00
secrets and things that I learned from
18:01
chip and Joanna Gaines while heading out
18:03
to Mecca Magnolia farms in Waco Texas so
18:07
again hopefully this was a value to you
18:10
guys you know still trying to find out
18:11
the different things I’ve what you can
18:13
find upcoming next is gonna be some of
18:15
our two comma Club coaching two comma
18:17
Club award-winning
18:20
profiles basically so myself or I may
18:22
even have a Steven Larson help me out on
18:24
this thing we’re basically going to
18:25
start interviewing some of our two comma
18:26
Club winners and what it is that they’ve
18:28
done to actually get that award so right
18:30
now we have over a hundred and sixty-two
18:32
actually we have 160 to I say over
18:34
because we are adding somewhere between
18:36
three to five a day right now almost 15
18:40
per week every day been traveling quite
18:42
a bit every day I come back in the
18:43
office on our wall just keeps growing by
18:45
tons and this is these are people who
18:47
are actually having massive success
18:49
implementing those things that we teach
18:52
inside of clickfunnels so we’ll be
18:54
starting those shortly here and again I
18:57
can’t tell you how much I always
18:59
appreciate those people who take the
19:01
time to listen to our content again if
19:03
you want more of our content go ahead
19:05
and take take a look at funnel hacker TV
19:07
that’s where Russell’s marketing secrets
19:09
podcasts are as a vlog or vlog for
19:12
behind the scenes are there as well as a
19:14
whole bunch of other content so - I
19:15
check that out funnel hacker TV thanks
19:17
again for listening hopefully this was a
19:19
value to you guys let me know if it is
19:21
you hit me up on Facebook let me know
19:22
there or you can always email me at
19:24
david clickfunnels com always trying to
19:26
find out what we can do to help provide
19:28
more value to help you succeed in your
19:30
business thanks again so much from the
19:32
cook funnels family I’ll talk to you
19:33
guys soon thanks for listen to funnel
19:35
hacker radio podcast if you’d like to be
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notified any time we release a new
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episode just subscribe over at bottle
19:40
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19:42
in addition to that we’d love to send
19:44
you a free gift you can find that free
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gift at funnel hacker radio.com
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forward slash free trial one last thing
19:52
is we love giving away cars so if you’d
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like access to a free dream car all you
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have to do is go to funnel hacker radio
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com forward slash dream
20:01
and you’ll get all the details thanks
20:03
again for listening

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