Marcus Lemonis AKA The Profit on Funnel Hacker TV (Featured Film)

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YouTube Transcript: English (auto-generated)

00:02
whether other people to do one existed
00:04
just in Campinas of it so we look at
00:07
like all the SAP company they didn’t do
00:08
the flipping out we watch this with me
00:11
and we had eight people it’s a designer
00:13
programmer copyright all these people
00:15
feel to make one thing maybe use apps
00:17
well different platforms to build one
00:19
cellphone and honor things about three
00:22
or four months to do that we’re now I
00:24
can give our sold on the diner to
00:27
program sit down I can build the whole
00:28
thing when you say to mediate people
00:31
dream on see what I can get out about
00:33
how I am here’s your template so yeah
00:35
but if they will he goes edit right and
00:36
drag and drop it zeroing that website
00:38
she said I wonder speaking duping
00:40
superintendent’s market ball so you
00:42
don’t have to try again
00:44
it was excellent way see there John
00:46
every Thursday before August yeah
00:49
commission beautiful page element for in
00:52
artistic as we’re preparing for our
00:55
photo hacking live event
00:56
I knew that there’s one person that I
00:59
dreamt about having to come and speak I
01:01
think was possible and if it wasn’t it
01:03
was not going to be very cheap and I
01:05
knew that was gonna cost a lot of money
01:07
have been there but I knew that we could
01:09
have never be completely worth it for
01:11
not only for me and for our company but
01:13
for the entire funnel hacker crew and so
01:15
wanted to get him there and we were
01:16
lucky enough that he finally said yes so
01:19
we negotiated markets have 30 minutes to
01:20
hang out with and before he had a chance
01:21
to go on stage our event and we did that
01:24
because a couple reasons one is I wanted
01:25
to beat him I’m a huge fan and I was
01:27
really excited I also want to meet my
01:29
business partners as well as my wife and
01:31
their wives and so we had this little
01:33
meeting we had a chance to get together
01:33
and it first get a chance to meet and
01:35
say hi and then after a while he start
01:38
asking like well what do you guys do
01:39
exactly what is clickfunnels
01:41
and we kind of explained it as we call
01:42
and he’s like well why is everyone so
01:43
excited out there we said well it’s more
01:45
than just a software program as the
01:47
movement and we start talking about why
01:48
we’re so excited about funnels we start
01:50
sharing with them the vision what
01:52
they’ve done for us and other people and
01:54
and after that markets got it I can’t
01:57
think of a business doesn’t find you
02:01
could work for a hotel or a restaurant
02:04
work for chiropractor weird commercial
02:07
English I can’t think of one that it
02:09
doesn’t
02:09
I think it would be cool to try to think
02:12
of the businesses I have coming up we’re
02:13
going to shoot but I think it would be
02:15
cool to do an integration where you guys
02:18
are actually helping the business but
02:19
the business the business is going to
02:21
have to match up what you’re doing right
02:24
yeah and so it has to be if you get we
02:27
will go over how to roll a Frank Lloyd
02:29
Wright but we not not figure out which a
02:32
good way to doing it meets up we gotta
02:34
figure out what’s the right business
02:35
because you’re telling that story to
02:37
somebody in a short period of time and
02:40
it may be two minutes right consistency
02:42
for it it has to be crystal clear
02:44
exactly what it does and why it’s good
02:46
for this visit yeah I think we should
02:48
start with sweet peas like I want to
02:53
because I thinking about you we want to
02:56
be a customer we don’t want anything for
02:57
free what I want whatever like the best
02:59
one is I’m going to ask you the day will
03:01
tell me something and then I think we
03:07
find a couple of other businesses you
03:09
just catch that like Marcus has over
03:11
Tiffany about what funnels word hi every
03:13
business needs a funnel and we have to
03:15
sell mana he got the vision and he said
03:17
we may actually have a chance to be on
03:18
the show which would be the coolest
03:20
thing in the world but excited they
03:22
might have a potentially being on the
03:24
show I’m even more excited to hear him
03:25
speak
03:26
well you say good
03:30
my name is Russell Brunson and I’m part
03:33
of an underground group of entrepreneurs
03:34
that you probably never even heard of
03:37
before we don’t rely on cash from
03:38
venture capitalists to get started and
03:40
we don’t even have goals to go public
03:42
either in fact our motivation is the
03:44
exact opposite
03:46
you see we have products and services
03:47
and things that we know change people
03:49
what we because we’re fight against the
03:51
big brand people with literally
03:52
unlimited budgets we have to do things
03:55
differently we have to do things smarter
03:56
we don’t have financial safety net
03:58
because every test we take with our own
04:00
money
04:01
we have to be profitable to day number
04:03
one
04:03
how do we do that how is that even
04:05
possible if you ask the MBAs or look at
04:07
your college textbooks they will tell
04:09
you - what we are doing is impossible
04:10
yet it’s happening every single day it’s
04:13
happening to an art and a science we
04:14
call funnel hacking it’s not really
04:16
something that I can explain to you
04:17
something I have to show you these
04:19
stories are a glimpse of entrepreneurs
04:21
just like you we have a dream and if you
04:24
want to change the world in their own
04:25
little way I use the phone hacking
04:27
process they’ll make their dream become
04:29
a reality yes we are funnel hackers and
04:32
these are our stories
04:37
[Music]
04:38
now the cool thing about markets is we
04:40
were trying to take him from our secret
04:43
private meeting over to the event we’re
04:45
trying to like make sure that he didn’t
04:46
get attacked by all the attendees we’re
04:48
trying to take him to back roads he said
04:49
no no it’s Saturday let’s go hang out
04:50
with everyone and he came out literally
04:52
and took pictures with us it’s been a
04:54
quick final sign took pictures with
04:55
other people and and just hung out with
04:57
everybody before the event which was
04:58
like the coolest thing in the world and
05:00
they made a chance in the back and as we
05:02
were getting all excited then I had a
05:04
chance to stay to actually introduce
05:05
markets and bring him up and it was one
05:07
of the coolest experiences in the world
05:09
when he spoke it was different than I
05:10
thought it was going to be I assume
05:12
there’s gonna be a business presentation
05:13
he was sharing his three P’s and kind of
05:15
going through everything but instead he
05:17
put his notes down he came into the
05:18
crowd into the audience and he started
05:20
talking from the heart and sharing his
05:22
stories with people and connecting with
05:23
people in the audience and having people
05:24
stand up and tell their stories and it
05:27
was one of the coolest experiences of my
05:29
life
05:30
to see the way that he treated people
05:32
and the way he treated our our group of
05:35
funnel hackers and the impressions left
05:37
on everyone and and that was probably
05:39
for me the coolest part of the event for
05:41
sure after Marcus left bottle hacking
05:45
live about a minute later while he was
05:46
sitting is uber driving back the airport
05:48
I started getting text messages from him
05:49
saying I want to build a funnel for this
05:52
business for this business and he got
05:54
really exciting at about five or six
05:55
businesses he wanted to go funnel four
05:57
and so today we’re actually to be on the
05:59
phone with some of the executives in
06:00
this company teaching them what funnels
06:02
are helping them see the vision and then
06:03
figure out how what kind of funds we can
06:04
build each of the companies that Marcus
06:06
has run how are you guys we’re really
06:09
good we’re excited we’ve been
06:11
brainstorming and fondant scheming over
06:13
here so we’re gonna show up a live
06:16
version of someone using your site your
06:19
service and we can all get our arms back
06:22
see what this is I’m going to show you
06:24
one that’s super ugly if you look at it
06:28
it’s so like from the design standpoint
06:30
is not very pretty but it did thirty
06:31
million dollars last year so it works
06:33
really well it’s just a dude at his
06:35
house and taking these things so they
06:37
work really really good but just
06:38
concepts if you see this one it should
06:40
should help I this one we showed Marcus
06:41
when not when he was at the event as
06:43
well cool box is their new product and
06:45
they wanted a big shark tank funnel so
06:48
somebody come to their site and then
06:50
they have video kind of showing
06:52
showing cool box out works and then they
06:53
have a coupon game fifty percent coupon
06:55
so you put the coupon code here
06:57
cool fifty and then put your email
06:59
address treating the coupon and now that
07:05
I’m on an email list hey guys this is
07:07
Chris I got step two in the video now
07:09
it’s a you know hey you got to do our
07:11
coupon go buy it right here follow us on
07:14
Facebook and kind of move them through
07:15
there and then we got their email
07:16
address now so we’ll have a whole
07:17
marketing sequence in place so they
07:18
don’t purchase them if they don’t buy
07:20
this on this page we have a whole
07:21
sequence that goes to try to get them to
07:22
buy the product if they do buy it can
07:24
upsell them on another product they’ve
07:25
got and things like that when you think
07:28
of camping or accessories how would you
07:32
feel like what your how do you envision
07:35
us yeah so we that’s what we actually
07:37
meet up for you on the call we’re trying
07:39
to figure out like what be the best man
07:42
I almost see because when we’re looking
07:43
at Camping World on where to go back
07:47
here obviously a lot of it looks like
07:50
you just are using this also the tool to
07:52
sell on the good sand right on yeah so
07:58
that on this side really good family
08:00
sizes and called that’s just picture
08:02
Justin askew on this site don’t but that
08:06
made it easier for you to focus on that
08:07
balk and decide we can all do that I was
08:10
like there’s a really cool funnel we can
08:11
build it would kind of accomplish both
08:13
goals we get lead gen for camping world
08:14
but also people in good Sam and kind of
08:16
do both you know kill two birds one
08:18
stone
08:19
so this thing we were trying to do is
08:21
like figuring out by look at the guy
08:25
that did this that’s grown the whole gun
08:26
company right he’s figuring like what
08:27
are the core things that like people
08:29
that would want done like where they
08:30
want right they want targets they want
08:32
oil they want flashlights they want and
08:35
that’s kind of what they’ve done right
08:36
so we’re thinking like for someone is
08:38
your dream customers someone who’s
08:39
coming to Camping World and buying
08:41
everything else you guys have like
08:43
what’s something that would get those
08:44
people to raise their hands and say to
08:46
get really really excited we’re going to
08:48
laugh at one of our five units not five
08:50
dollars it’s probably arguably the
08:52
number one seller platform is going to
08:55
be specific Rd specific toilet paper
08:58
they’re different but everybody webinar
09:03
e uses it because if you
09:05
Toronto gave our dedicated clock to pick
09:09
and I’m going you can see the price
09:11
there and I can literally do what is you
09:15
know problem I want a coffee ship a
09:16
single for back because they more than
09:19
the cause of the problem becomes upon
09:20
being of education right I like them
09:25
like a book ship around now I can be
09:28
aspect so great so here’s our here’s our
09:32
toilet paper and they get for free right
09:34
so put the email address in and then we
09:36
start looking for initial bumps right so
09:38
they bought one thing into a paper the
09:39
probably want more some would you ever
09:41
genius and first on customers only or
09:45
now now I do I want people to buy my
09:48
free thing a million times over because
09:49
I’m making 30 40 bucks here to myself
09:51
three one how many rules is your typical
09:53
customer right go back how are you
09:57
making money on the free one because
09:59
we’re about to map out the rest of the
10:01
phones everything over here this is
10:02
where you make money at Youngstown yes
10:05
yeah okay so this is lead gen to get
10:08
someone in the door but I can also add a
10:10
million times over because they’re going
10:11
to keep buying things what’s the typical
10:13
buyer who’s going to buy a number of
10:16
rolls of toilet paper how many if they
10:18
come into the store or online how many
10:19
what’s your typical order how many rolls
10:21
of toilet paper they buy they’re not
10:22
just buying one for family well nobody
10:25
will attack or a depends on how much
10:28
they are be the guy who came in the
10:31
store maybe buys a couple for crafts or
10:33
something like that online want any on
10:35
the length of the trip it’s typical at
10:37
the for Mac and it’s trip is longer than
10:39
a week okay okay so maybe we’ll up so I
10:43
get a pack so you get though the one
10:45
thing for free and then for something
10:46
else they would we call an order form
10:48
bumps on the reforms like hey for an
10:49
extra kind of like a trade you back here
10:54
okay you can get 2 ounce for 11 you know
10:57
like we got something kinda like this
10:58
where they can they could buy more and
11:01
these will be so basically at coffee
11:04
these ones you are not gonna lose money
11:05
on maybe probably make some money on
11:07
that so that be is that be the first
11:09
initial part right and then from here
11:10
what I recommend because now we know
11:12
these people are camping world customers
11:15
you got lead gen here so they can be
11:16
follow-up sequences selling other
11:17
camping world things
11:19
when my first upsell right here is where
11:21
I would transition to the roadside
11:24
service we have something here basically
11:27
pitching hay this roadside service thing
11:29
that’s awesome and because you just
11:30
bought some toilet paper you get some
11:32
cool deal or something something where
11:34
they’re going to buy roadside service
11:36
here yes their number one selling
11:39
product is toilet paper I don’t you know
11:42
what to do but we’re going to make a
11:43
toilet paper funnel I think so let’s go
11:45
over to a Camping World and let’s go see
11:47
what what people are buying into
11:50
everyone’s excited about so we can build
11:51
a funnel with perfect for them so we
11:54
came here to to Camping World me asking
11:56
like what’s your number one best selling
11:58
product in the entire store and like
11:59
three people pulls the same thing
12:00
boom what is it is toilet paper what
12:03
kind of my favorite is very special very
12:04
very special this is actually
12:06
biodegradable and it’s made specifically
12:08
for RV and marine so it’s our via marine
12:11
sanitation system alright so Hitler is
12:14
the front so when you’re free plus
12:15
shipping off front toilet paper plus
12:17
typically you always want buy four packs
12:19
of toilet paper especially on a big trip
12:21
you need a lot more so we have some
12:22
order form things increase the value
12:24
there right so now we know a couple
12:25
things know that they have an RV and we
12:27
know they are concerned about toilet
12:29
paper right so what we know next what’s
12:30
next in the queue now they’ve got this
12:32
in there now it’s in the toilet
12:34
basically in this tank now they got to
12:36
get make sure the tank works right and
12:38
the tank actually flushes correctly it
12:40
doesn’t rain and so it doesn’t smell and
12:42
that it breaks everything down quickly
12:43
so let’s break it all down quickly they
12:45
have the bio pack where which is their
12:47
second best selling product most or
12:48
crazy so poop we’re talking about poop
12:51
here yes case you’re wondering
12:52
so these smell good so this will be the
12:55
order form bump boom alright
12:56
so wiping the butt smells good the
12:58
camper what’s next oh no what happens if
13:00
the poo overflows and it’s a huge mess
13:02
so boom now my necks full I gotta get
13:05
rid of that all this crap literally crap
13:06
it’s in my tank
13:07
gotta get rid of it so I have a new
13:09
swill if this is the Rhino
13:12
flex 15 foot or this thing it pushes the
13:17
crap out of the guy reviews now you guys
13:20
know something with the theme right this
13:21
tons of stuff here in Camping World both
13:22
trying to be out of the theme that
13:23
you’re bringing somebody through so
13:24
logically there’s there’s logic screen
13:26
page by step by step inside the funnel
13:28
now
13:29
sir we have protected their there yes
13:33
and then we may smell good then we got
13:34
rid of it how else can can’t be well
13:36
protect protect their customers and this
13:39
is the answer
13:40
boom the good Sam
13:43
roadside service club because you want
13:46
to be sitting on the toilet there
13:47
outside and your RV doesn’t start back
13:49
up and now you’re running on the toilet
13:51
paper and it stink and it smells bad and
13:52
you got to get rid of this stuff as fast
13:54
you can so get on the phone call Good
13:56
Sam they’ll get your RV moved out of the
13:58
way so you don’t boom there you go
14:00
funnels there is an e-commerce funnel
14:03
out of a store we use Walmart with you
14:05
any sort but we’re doing it here today
14:07
we’re going to prove the singles live we
14:08
make some money dr. Michael Marcus drop
14:10
it drop it really get excited - yeah all
14:16
right we’re gonna make this funnel now
14:18
bye alright now the first model we’re
14:20
going to be building for Marcus is the
14:21
camping world free toilet paper offer
14:23
which is crazy that’s what we’re doing
14:25
but I’m excited to build it out and then
14:27
we have a couple different products and
14:28
upsells throughout that funnel and then
14:29
ultimately on the back end we’re gonna
14:31
be selling the good Sam RV roadside
14:33
services same up so they’re making every
14:35
single one of the Camping World stores
14:36
all around the country and that’s what
14:38
the funnel going to be created I’m going
14:39
to walk you guys through all different
14:40
cool things that we’re gonna be building
14:42
outside of this funnel he helped launch
14:45
your next funnel if so then go to tu
14:48
cama sub-code seems calm now as we build
14:52
with funneled one thing that’s missing
14:53
is the needs I thought a really good
14:55
video to sell the free toilet papers I
14:57
called up one of my favorite people in
14:59
the world and one of the best animators
15:01
I know his name is Ray and Ray went and
15:03
I asked them if he make me a video to
15:06
give away a free toilet paper roll so I
15:08
wrote the script send them the script
15:10
and him and his team would work and they
15:12
built out an amazing video to give free
15:14
toilet paper every single person on
15:15
earth who has an RV hey this is good fan
15:18
from Camping World and I’m guessing that
15:20
because the weather is starting to get
15:21
nice you’re probably planning your next
15:23
RV trip am i right you picked your
15:25
location you’re planning your meals
15:27
taking time off word don’t forget one of
15:30
the most important yet overlooked parts
15:32
of your trip no not your wind chimes
15:35
not your hairdryer I’m talking about
15:37
something you have to have
15:38
oh yes your toilet paper you get the
15:42
wrong time it could ruin the perfect
15:44
weekend
15:45
we recommend using aqua soft Stu Klein
15:47
because it rapidly dissolves and won’t
15:49
clog your drain in fact we believe in
15:51
it’s so much we actually want to sponsor
15:54
your next trip by giving you a 4-pack
15:56
for free just let us know where to ship
15:58
it and cover a tiny shipping cost and
16:00
we’ll have it to you before you hit the
16:02
road now we retake the video the rain is
16:07
he made we’re going to plug it into the
16:09
actual funnel inside a click funnel that
16:11
way the video will sell people into
16:13
getting the free roll of toilet paper
16:14
next we have the bio pack so those who
16:16
give the toilet paper can make sure that
16:18
their septic inside of their RV actually
16:20
smells good now we’re going to have for
16:22
the very first upsell is the RV sewer
16:24
kit which is going to help people to get
16:25
the crap out of their RV and now the
16:28
second upsell is the good Sam RV
16:30
roadside assistance now this one takes a
16:32
little bit more to explain to somebody
16:34
who could just have a picture with an
16:35
order button in fact when we went and
16:37
checked out actually bought it at the
16:38
checkout line I want to see how the
16:40
cashier pitched it to me and then we
16:42
took that back home I wrote a script
16:43
based similar on the way she sold it to
16:45
me I call the brain as Tina said Randy
16:47
another animated video and you created
16:49
another animated video to help sell the
16:50
roadside assistance check out this video
16:52
hey this is good Sam again and before
16:55
you head on your trip we want to make
16:56
sure it’s a success so because of that
16:58
we have one less special offer for you
17:00
if we made for you to hit the road and a
17:03
few miles out RV breaks down or just
17:06
miles away from your destination to get
17:08
a flat tire you see for most people that
17:10
would completely spoil the perfect
17:12
weekend but not for you why because when
17:15
you upgrade your order right now and get
17:16
good Sam’s roadside assistance well if
17:19
your RV breaks down you just make a
17:21
phone call and good Sam will be there to
17:23
get you back up got a flat tire just one
17:26
call good Sam we’ll bring you a new one
17:27
and get you back on the road back yes a
17:30
roadside assistance program will give
17:32
you the peace of mind knowing that no
17:33
matter what happens while you’re on the
17:35
road good Sam will be there to keep you
17:37
on the road
17:38
so click I’m a big yes button now and
17:40
we’ll add this protection to your trip
17:41
right now with that said that’s funnel
17:44
number one that we created for Marcus
17:46
now after that one was almost finished
17:47
he started asking through funds for
17:49
other ones of this company so next one
17:50
we did was for a company called pop act
17:52
Stephen would want to jump in there and
17:53
actually build that funnel for him so
17:55
Marcus gave us five funnels to work on
17:57
and one of them is called pop acts where
17:59
each month you get a doggy box in the
18:01
mail that I’m not an animal guys don’t
18:04
really know but dog stuff right and so
18:06
students working on the offer phone
18:08
strap super super cool when I walk
18:10
through kind of what’s happening and
18:11
we’re where we’re going with it yes I’m
18:12
good so the first thing we did is we
18:14
needed a really cool free plus shipping
18:15
offer that would kind of grab the people
18:18
so they wanted to come in and actually
18:20
enter the funnel so we did is we took
18:22
two of the bully sticks that’s two
18:25
things I guess dogs love it really like
18:26
and we went and we made those free so
18:29
it’s a free plus shipping offer so they
18:33
go circulate answer the first part of
18:35
the they order form right here after
18:38
they complete the first step and they
18:40
are the second one here and there’s an
18:41
order bump on there which is really cool
18:42
they actually are going to get their
18:45
main product for free just for monsters
18:46
but just to try it and see if we can get
18:49
them on a subscription like that the
18:50
second part of the funnel though is is a
18:54
big up sale for $75 these are also more
18:57
bully six it’s kind of more the same
18:59
thing but it’s at a huge discount and
19:01
then for the down sell as well it’s
19:04
actually again
19:05
it’s just a big price decrease on a
19:07
second version of that product so what
19:10
we wanted to do those we wanted to tie
19:11
the two products together so what I did
19:14
is on this order confirmation page this
19:19
is kind of the intro funnel right so on
19:21
the order confirmation page what I’m
19:22
doing is I’m creating the intro to the
19:25
next funnel where it’s a monthly
19:26
continuities for the subscription so all
19:28
I’m doing is I’m tying these two
19:30
together and curating basically what
19:32
Russell called an offer wall so with one
19:35
offer on it but hopefully it pushes
19:36
everyone who gets all the free products
19:38
and just pays the stripping for it
19:40
actually pushes them over to continuity
19:42
so they actually start buying so that’s
19:44
the plan
19:45
the next company that marks one is
19:46
funnel for which called Incas which was
19:47
recently on the Prophet now with Incas
19:50
they had so many shoes it took us a
19:51
while to figure out what’s the best way
19:53
to actually use this company and have a
19:56
funnel actually helps grow the customer
19:57
base about costing a ton of money and so
19:59
we figured out a way to really cool
20:00
contest we’re basically something to
20:02
enter to win a pair of shoes every
20:03
single week for an entire
20:05
here one more marketing secrets if so
20:08
then go get your copies on my two
20:09
best-selling books book number one is
20:11
called expert secrets and you get a free
20:13
copy at expert seekers calm and book
20:16
number two is called comm secret and you
20:18
get your free copy at com secret calm
20:21
inside these two books you’ll find my
20:22
top 35 secrets to leave you to become
20:25
the fastest-growing non VC back fast
20:27
startup company in the world the next
20:31
one was one that I was probably the most
20:32
excited about it was for a guy who I
20:34
remember seeing on the profit before I
20:36
ever met Marcus and his name was Sweet
20:37
Pea sweet pea as a candy store that has
20:43
amazing visual and they teach classes
20:46
and they have candy if we wanted to
20:47
figure out a really cool fun we can make
20:48
for them and so because of that I wasn’t
20:50
able to go but Brandon and Brent on my
20:52
team jumped in a plane and flew out to
20:53
me sweet pea now while they were there
20:55
they had a chance to actually create
20:56
products
20:57
teaching how to make candy they captured
21:00
really good videos promoting the
21:02
different products they sell and we had
21:03
all the assets that we needed then to
21:04
come back and be able to create a funnel
21:06
for Sweet Pea in the team now in sweet
21:11
Pete’s funnels what we decided to do is
21:12
to give away three recipes on the
21:14
landing page we’ve been promotes
21:15
Facebook a bunch of other places where
21:16
people could come they could opt in to
21:18
the three recipe now if they got three
21:20
recipes then we had a chance to give him
21:22
a special offer on the next page and get
21:24
them to actually buy some candy from
21:25
sweet Pete now about that time they were
21:27
building all these funnels and getting
21:28
them live about the time I got a call
21:29
from Marcus now I was actually sitting
21:31
in an event and I looked at my phone I
21:33
had missed two or three calls from him
21:34
and I was like oh no something must be
21:36
wrong funnels must be upset or something
21:38
so I snuck out I texted back my what’s
21:40
going on he’s like give me a call later
21:42
on today and so I finished my meetings
21:43
that night I gave him a call and the
21:45
first thing he said one night when he
21:46
picked up the phone was Russell you’re
21:48
being recorded is that okay I said okay
21:50
sure he said okay I’m we’re on the show
21:53
right now worth a company called flex
21:55
watches and they’ve actually were
21:57
talking about this thing called a funnel
21:59
and I told them that knew who you were
22:01
and they’re really excited and I want to
22:03
know if you’d be interested in doing a
22:04
funnel for these guys live on the show
22:05
and I tried to be all cool and calm and
22:08
collected but I’m literally jumping up
22:10
and down in excitement being like yes
22:13
yes I would love to I love you a funnel
22:15
for you guys that was the beginning of a
22:17
journey that allowed us to have it
22:18
chance to be on the show the profit
22:23
do you have a sell funnel that
22:25
underperforming or you know you need to
22:27
sell some of you have no idea where to
22:29
start what to do if so and you’d like my
22:31
help then go to frontal hackathon comm
22:33
and find out how you can have me and my
22:35
team folks use your cell phone
22:37
[Music]
22:41
[Applause]
22:42
[Music]
22:44
good morning today is the big day we are
22:47
going to be actually heading out here a
22:49
little bit to go meet Marcus lemonis and
22:52
flex watches and hopefully we don’t
22:56
screw this up were to actually be on
22:57
this show which is exciting the day’s
22:59
over here helping me out because I
23:01
cannot figure out what sure I wanted to
23:02
wear so I actually embarrassingly enough
23:05
brought for t-shirts for one day
23:07
beautiful and that this is the one this
23:10
would came the winner winner chicken
23:11
dinner
23:12
we’re go red bag we’re going red totally
23:17
freaked it out we’re also doing a green
23:19
one just in case a case with you change
23:21
clothes the middle of it here’s didn’t
23:24
know much color it’s long-sleeve
23:26
short-sleeve that’s where you go you can
23:31
hold them all there’s so many here oh
23:32
man so bears thing I think was packing
23:36
life’s like why you have so many things
23:37
like because I don’t know to where she’s
23:39
like we’ll just pick one I’m like I’m
23:41
going to be in LA and if I like I need
23:42
to have them all there just in case I
23:43
don’t know and then there I can’t wear
23:45
stripes my god that takes away happen
23:47
like you can’t wear things with logos on
23:48
that to greater to happen anyway
23:50
we’re down to the the two winners right
23:53
there one concern is that it’s hot
23:56
outside and their long sleeves but I
23:59
went shopping before we left without
24:01
everywhere economic or sleeve nice shirt
24:03
I don’t know so if your story out there
24:05
make it short sleeve nice shirt and I
24:07
would have bought it I’ll buy two of
24:08
them so there you go it’s about to come
24:11
real game time oh now I was so nervous
24:16
about filming between all the shirts we
24:19
have printed out these big huge boards
24:21
to show their actual website the
24:23
producers asked me how are you going to
24:24
how are you gonna make this exciting
24:25
it’s the website I can to show a
24:27
computer screen I said well we can blow
24:29
them up on really big picture board and
24:30
I can show them and so when we paid a
24:32
lot of money to get these things blown
24:34
up really really big and then I had to
24:36
like horror the night in hotel before
24:38
like what happens if if one of them
24:40
breaks or gets dented or something so
24:42
like two or three talking more we called
24:44
Kinkos ran down there again and have
24:46
them print a whole second board just in
24:47
case we the backup we hate for that to
24:49
go wrong during our little window of
24:50
time to film next when we showed up and
24:53
when we got there it was kinda hard for
24:55
us to find where we were trying to go
24:57
and we find it on the parking spot all
25:00
right we just pulled up pret freaking
25:01
out of you totally freaked it out ah so
25:04
there it is right here is we’re gonna be
25:05
today crazy we shall be parked right
25:08
here and then I was the door is locked
25:10
and it can’t be riding it in then we
25:12
were calling David called Bonnie are
25:15
persons connected with and then there’s
25:17
someone driving by and their phone rang
25:18
and it was Curtis you took off and then
25:21
she was plated producers realize like an
25:23
Kevin the producer right oh because
25:25
they’ll see you later need your loss so
25:26
we can rent a car from the wrong place
25:28
so if we get towed you can talk about
25:30
the ad add to the story poor girls a lot
25:34
of equals b kotov regal the owner’s
25:36
expense oh so we’re like whoa we’ll
25:38
probably authorize like we’re here for
25:39
the 50 right but then the producer can’t
25:41
park here so we problems you see way
25:43
back there there is a video camera kind
25:48
of blurry but negative thread please all
25:51
right Russell how you feeling buddy
25:52
little nervous I get a lot
25:54
I hope the market is X period in a big
25:57
brain you’ve been Paul then I saw some
26:01
guys some flex watches I seen their
26:02
pictures because they’d been on a couple
26:03
of the reality shows I saw them I’m so
26:05
excited to go say hi it we’re like
26:06
looking up where you guys at there’s the
26:08
camera so excited let me see you guys
26:09
the back right hey how’s it going right
26:10
we’re supposed to meet on camera hey oh
26:13
okay well you guys later
26:18
oh man we’re such not Hollywood right so
26:22
we get started in a little bit I’m not
26:23
allowed to actually record anything is
26:24
happening markers in here a few minutes
26:26
and so I will message back he hasn’t saw
26:28
louver Casey so finally when the
26:30
producers came and we had a chance to go
26:32
back actually get in the room and see
26:34
where we’re going to be filming and it
26:35
was cool to watch how they get
26:37
everything set up there are people
26:38
hanging up lights and cameras getting
26:39
everything set up for the room before
26:41
marketing’s team actually showed up and
26:43
then had it they took us out behind the
26:45
scenes and a chance to look and see the
26:47
video cameras to see the producers and
26:48
the script writers and all the people
26:50
would go into making the show as amazing
26:51
as it is and then see much later than
26:54
markets came in and we came in and gave
26:56
me a hug you get a chance to talk for a
26:58
little bit before the show and just kind
26:59
of make sure that we were on the same
27:01
page with everything we’re going to do
27:02
but this point Marcus hadn’t seen the
27:04
funnels hitting the pictures he didn’t
27:05
really know where we were going
27:07
just I guess kind of hoping that we hit
27:09
our homework and did it right and then
27:10
few minutes later they brought us in and
27:12
was really cool experience I know how I
27:14
know how this works I’ve never been on a
27:16
reality TV show or anything and it was
27:18
cool to see the whole process with the
27:20
cameras and and getting all the
27:22
different angles of people walking in
27:23
the room and making sure it was perfect
27:25
it was just a cool process and then we
27:27
sat there for a couple hours and and
27:29
Marcus interviewed me and asked me
27:30
questions and I showed them things back
27:32
and forth and back and forth and and it
27:34
was so exciting his fast paced and like
27:36
I remember like it was all going so fast
27:37
I don’t know what to do and I didn’t
27:39
want to mess things up and I was so
27:40
nervous I was good faith it was just
27:42
like when the most exciting and
27:45
stressful and scary experience was all
27:47
wrapped into one and then it was done
27:49
basically wrapped up and then they had
27:51
to go film something into a spot and
27:52
they took up and they left they were
27:53
gone and I was kind of standing there
27:55
and just like oh that’s crazy and then I
27:58
won the producers RAM to me and he was
28:00
kind of freaking out because the first
28:01
time he actually seemed the big ol
28:03
funnel as well on the board and he asked
28:06
me like you have write to all these
28:07
images and I said what do you mean he’s
28:09
like we can get sued if we don’t have
28:10
rights these images I was like we
28:11
haven’t bought all the right so we had
28:13
to go and I call my designers make sure
28:14
we had the extended rights all the stuff
28:16
we needed to be and it was just became
28:18
this huge thing that that didn’t
28:20
actually end up mattering at the end but
28:21
it was like just so much fun we just got
28:24
done filming so after that the rest of
28:29
the day we were kind of just beat we
28:31
went to the bulletproof coffee shop and
28:32
had some food and just kind of relaxed
28:34
and just realized that this whole
28:36
whirlwind it was just it was it was done
28:38
and it was really cool that’s when I got
28:41
home my biggest fear cuz I told my
28:43
friends and family members everyone I
28:45
knew pretty much everyone that I was
28:46
able to contact between email and social
28:48
media everything thousand on the show
28:50
and I started thinking what if I was
28:52
really bad what if my fiction like
28:54
didn’t make it what if I got cut and
28:57
that started freaking out like really
28:58
embarrassing if if I’m not on the show
29:00
but the same time if I am on the show I
29:01
need to make a big deal out of it and so
29:03
start talking about getting everybody
29:04
excited for it in fact here in Boise we
29:07
actually rented out an entire movie
29:08
theater to show the show because I
29:10
didn’t I didn’t just want to watch by
29:11
myself and one of my friends my family
29:13
members and other people and other
29:14
entrepreneurs in our community come to
29:16
watch as well and rent out a big big
29:18
movie theater and that’s what we had a
29:19
chance to watch the Prophet
29:20
gather as a family as a community thank
29:24
you guys for coming and hanging out this
29:25
tonight it means the whole world to me
29:27
and my team and everyone who who has
29:29
been anxiously anticipating tonight we
29:32
actually have people all around the
29:34
world tonight having parties like this
29:35
in their hometown and it’s pretty cool
29:38
it so grateful to have you guys all here
29:39
some of you may know we’ve been working
29:41
on a really fun project here where we’ve
29:43
actually been recording our own online
29:45
and reality show I’ve been a huge fan of
29:47
the show the Prophet so this is like
29:49
episode number one how many guys have
29:50
never heard the Prophet before like
29:52
tonight this is your first time how many
29:55
guys are obsessed with the show and love
29:56
it yeah okay best show on TV by far and
29:59
my phone started ringing four or five
30:01
times it was Marcus lemonis on mic is he
30:04
calling me so I answer it and he said
30:06
Russell you’re being filmed right now is
30:07
that okay it’s like yeah he’s like all
30:09
right this is the deal I’m meeting with
30:10
a company called flex watches I want to
30:12
do a deal with them but I’m only gonna
30:13
do this deal if if you’ll come in and
30:15
build the funnels are you going to do
30:17
that for me okay I’m trying to not like
30:20
scream like a little girl Mike yeah we
30:22
you know I’ll try to make time for him
30:24
then spec Stephen Morrison where you at
30:26
this man back here build 11 funnels for
30:28
flex watches not only did he build 11
30:34
funnels he did 11 funnels in one day
30:36
most people build one funnel a year
30:38
this man is amazing and so there’s a lot
30:40
of people it’s not just me it’s a huge
30:42
team of people behind the scenes that
30:43
made all this happen and I want to give
30:45
you guys that appreciate guys come in
30:46
watch the show my name is Marcus plum
30:50
and I rented my office in struggles and
30:53
you’re not going to wake up every
30:55
morning wondering if you have a job
30:57
we’re going to wake up every morning
30:58
wondering coming jobs we have to do so
31:03
all this craziness is happening and I’m
31:05
so excited but then again the biggest
31:07
fear hits Nick what if it’s not on the
31:09
show what if all these people are here
31:10
everyone in the funnel hacker community
31:12
I’ve been talking about this and trying
31:13
to get them to run
31:14
funnel hacking parties all around the
31:15
country would have really liked the show
31:17
and that was the fear I had as they
31:20
started the show my little quip didn’t
31:22
come for a while and every single time
31:24
and I wasn’t I was like oh no oh no oh
31:27
no and all of a sudden the cliff cave it
31:28
has zoomed down to this parking lot and
31:30
I was like that’s my parking lot that
31:32
was the parking that I was in and I
31:33
thought I was just like cheering and
31:35
often they came in and the entire
31:36
audience started clapping and cheering
31:38
but set up a meeting with my friend
31:40
Russell run 1 world’s top experts in
31:43
internet marketing you can help us go to
31:48
this level I was looking around West
31:50
watches calm looking around at all these
31:52
options or vegetarian economic assuming
31:55
the traditional otherwise because the
31:57
store wasn’t sure yet I was coming on
31:59
foot fungus that was like the coolest
32:06
moment in the world it was so cool not
32:08
as for me it was cool for me and it was
32:10
really cool for I think the entire
32:11
twitpalas team I think honestly it was a
32:14
bigger win for the entire community
32:16
it really legitimized what we are doing
32:17
we’re on a mission to change the world
32:19
and it’s hard sometimes but people don’t
32:21
believe that what we’re doing is
32:22
legitimate business when they see this
32:24
process and see how it works it gets
32:27
them excited I think this is one of the
32:28
biggest things we’ve ever done to really
32:30
legitimize clickfunnels and funnel
32:32
building and entrepreneurship as a whole
32:33
and it was really cool and such an honor
32:35
to have a chance to be on the show we
32:37
didn’t get cut yeah little stressed out
32:41
about that not going to lie
32:42
it’s funny I get to our meeting ahead of
32:44
that and the very last like seconds was
32:45
like we did that part it’s just funny
32:47
you never know what’s going to make and
32:49
not make it but yeah definitely surface
32:52
so I talked to the producer ahead of
32:53
time it’s like okay this is kind of
32:55
what’s happening to me a little the
32:56
story and like what we need you to come
32:58
out here but we have to film everything
32:59
in like in a two hour period of time so
33:01
we need to like figure out during that
33:02
conversation what they need but then you
33:04
also have it done so you can present it
33:06
to them I was like we’ll kind of talk to
33:07
someone on their teams like you know
33:08
what they’re doing like no you can’t
33:10
because we want them to meet you on
33:11
camera the first time I’m like so how
33:14
it’s just like just guess and so finally
33:16
I had a chance to talk to one of the
33:17
guys that work with them and kind of ask
33:19
much of questions and based on that
33:20
figure out what we thought would be the
33:21
best idea and then we went and tried to
33:24
build something and make it the best we
33:26
could and then I got there I had to
33:28
steer this whole conversation to where I
33:29
know we had already built and then uh
33:31
and hopefully they bought into that and
33:34
then it’s like okay then we built it and
33:35
luckily they they were they were going
33:37
crazy
33:38
their biggest problem they had they to
33:39
Shopify stores you show up and there’s
33:40
like 8,000 watches and no one knew what
33:42
to do is all over the place and so we
33:44
just kind of showed Mike look he’s got
33:46
to kind of take him on the journey and
33:48
walk him through it now second cool
33:54
thing we want to do because we had all
33:55
of these entrepreneurs in a movie
33:57
theater in Boise we’d already paid
33:58
rented out
33:59
the second thing one day that night
34:00
after the profit was over was actually
34:02
show everybody episode number one a
34:04
funnel half of TV now we’ve been working
34:06
on this for a long time and I’ve never
34:07
been involved some like this but this
34:08
was our pilot and it was so cool we
34:10
actually flew Anthony in from Chicago he
34:12
had a chance to be there Brandon and
34:14
Brett who did all of the works make the
34:16
show as amazing as is were there and win
34:18
a chance to sit back and push play on
34:20
the pilot on allatra TV and let everyone
34:22
have a chance to see it I was driving in
34:25
a car with my wife and we were in my kid
34:28
all of our kids were going to Taco Bell
34:29
my kids are going nuts like they kind of
34:31
do sometimes right guys and it’s just
34:34
like that anyway they’re going crazy and
34:35
then what not were talking about who
34:37
guys are seeing what’s chip and Joanna
34:40
Gaines show what if we started our own
34:42
show where we found an entrepreneur took
34:45
their business and launched it in like
34:47
and every episode was like that story I
34:49
think that would be awesome
34:50
then I message Brandon as like hey my
34:52
god idea what if we start on reality
34:54
show and and we just picking on through
34:56
and we do this whole thing he’s like
34:58
sweet man I’m in I was like we’re
35:01
watching a reality show I was so excited

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