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YouTube Transcript: English (auto-generated)

00:00

hey this russell brunson welcome back to

00:01

the marketing secret show i’m so excited

00:03

to have you guys here today now if this

00:04

is your first time on my channel i want

00:06

to take a second and please subscribe on

00:08

the button down below and turn on

00:09

notifications because you are in for a

00:11

treat where we talking about marketing

00:13

sales funnels driving traffic how to

00:14

grow your company a whole bunch more

00:15

things that me a lot of fun during

00:17

today’s show and let make sure you don’t

00:18

miss anything and if you are one of our

00:20

faithful followers welcome back to the

00:22

marketing seekers live show I know

00:24

you’ve enjoyed in the past and hopefully

00:25

has enjoyed as well make sure the down

00:27

below your commenting and let us know

00:28

what you’re thinking about each

00:29

different sections because a lot of cool

00:31

things we’ll be sharing with you from

00:32

how to get free traffic to have a good

00:34

affiliate army people promoting your

00:35

products for you to a whole bunch of

00:36

other things I think you’re gonna love

00:37

on today’s show and so that said let’s

00:39

queue up today’s episode of the

00:40

marketing secrets live show what’s up

00:43

everybody my name is Russell Brunson

00:44

welcome to the marketing secrets live

00:46

show this is a fun experiment we’ve been

00:48

doing this is episode number two we’ve

00:50

covered a whole bunch of things related

00:51

to marketing and this episode were

00:53

talking a lot about the traffic secrets

00:54

book launch which is crazy

00:56

and we as excited by the traffic seekers

00:57

book launch I can’t see the comments but

01:00

I hopefully you’re freaking out like I

01:01

am we’re getting closer and closer we

01:03

spent the last year or more writing this

01:05

book and working on it and we are almost

01:07

to the to the end so it’s really

01:08

exciting but excited to have you guys

01:10

here we’re gonna be going through a

01:11

whole bunch of fun things and and you

01:13

guys have a chance to go ahead and seems

01:14

a bunch of stuff as well so hopefully

01:15

have fun hanging out today on this

01:17

beautiful Friday and we should have a

01:18

good time so that said I’m gonna jump

01:21

right in to the first segment here in

01:23

our show so the first segment before the

01:25

marking series live show today is

01:27

questions from the community and

01:28

everybody’s asking questions about this

01:30

right here

01:31

the brand new traffic secrets book which

01:34

is coming out the the launch day is

01:36

actually is like a week from Tuesday

01:39

which is crazy it’s March 17 we’re

01:41

launching so the question that we’ve

01:42

been getting a ton from people is this

01:43

what’s happening with the traffic

01:45

seekers book launch can you give us any

01:46

insight or detail about it so I would

01:49

love to give you some insider detail

01:50

there’s so many things big going to a

01:52

book launch and or to any kind of

01:55

product launch for that matter and a lot

01:56

of people ask questions about what are

01:57

we doing and how are we doing it so I’m

01:59

gonna kind of tell you guys some of the

02:00

stuff so the first thing step number one

02:02

was it actually started almost two years

02:05

ago so this is some seating for you guys

02:08

understand that that product launches

02:10

don’t start like a week before the

02:11

product launch like two years ago when I

02:13

the idea to start writing this book is

02:15

when it all began and so for the last

02:17

two years as I’ve been preparing it and

02:19

like figuring out and testing the

02:21

material and trying to learn the message

02:23

was gonna be in this book I spoke of

02:24

multiple different events I spoke it

02:26

Dana Derrick’s event initially it was

02:28

very first was dream 100 con and I spoke

02:30

teaching some of the principles and

02:31

traffic secrets and show memorized in

02:33

the back of their mic doodling stuff out

02:34

before I went up and then I was like

02:35

testing these different concepts I did

02:37

see which things stuck with people which

02:39

ones made sense which shouldn’t confuse

02:40

people and then a couple months later we

02:42

did a traffic secrets event for my to

02:44

comma Club X students and we taught it

02:46

again for over two days I taught the

02:47

principles again and changed things to

02:49

tweak things and then after that I

02:50

started talking about on my podcasts on

02:52

on Facebook lives in all sorts of places

02:54

and I tested it in little spots I have

02:56

speak different places I’ve tried

02:57

different things and just kept testing

02:58

the material and then I started the

03:00

actual writing process which if those

03:02

guys haven’t written a book yet I don’t

03:04

know some people some my friends like

03:05

Dana Derrick’s is like I can write a

03:06

book in an hour not me it takes me like

03:09

a year or more tried the book and so I

03:11

started the process of writing and I was

03:13

R as I was writing I didn’t just write

03:15

in hiding I about a lot on Instagram on

03:17

Facebook I would I would share pictures

03:19

I shared me writing I sure like chapter

03:21

number three and like I would do this

03:21

cool duel and show the doodle off and

03:23

try to build on just patient for the

03:24

last year in excitement and hopefully

03:26

most of you guys have seen pieces of

03:28

that and hopefully you’re excited right

03:29

now right half of marketing is making

03:33

enough noise to get people to actually

03:34

care right so the last year as I was

03:36

doing this I’m taking people on the

03:37

journey and that’s been a big part of it

03:39

because now people actually cared

03:40

there’s there’s relevancy if Ike why is

03:42

this book why should I care about it and

03:44

now people are excited for it similar to

03:46

like if he has been you know followed

03:48

the whole Marvel MCU launch of you know

03:52

they’re all serious like it was years of

03:53

like building up and sharing video after

03:55

video and this movie this movie all

03:56

leading up to eventually Avengers

03:58

endgame which is when you know the whole

04:00

thing kind of kind of wrapped but man it

04:02

was all the pressure and build-up of a

04:04

long time that got people to come and

04:05

that’s why I became the highest-grossing

04:07

movie all time so all right so that’s

04:09

how it started then as we got closer and

04:11

closer in the book actually got done

04:12

then the next phase which we started

04:14

recently was like I need to send this to

04:15

some people to see if they like it

04:16

what’s crazy is like for me as it as a

04:19

writer as letting anybody who creates

04:21

anything I heard Ryan Hall they say this

04:24

in perennial cellar but like when you

04:25

create something you’re creating it in

04:26

pride

04:27

right you’re on your computer by

04:28

yourself you’re with your thoughts and

04:29

you’re trying to like create you’re so

04:30

excited and then when you first let me

04:32

make it public it’s really really scary

04:34

so we printed 300 copies of the traffic

04:36

secrets book and we did in our dream 100

04:38

which funny enough I talked about in the

04:40

traffic secrets book and figured we’re

04:42

on every platform podcasting Instagram

04:44

Facebook Google blogging and just found

04:47

different people in each of the markets

04:49

that we thought would be good for our

04:50

dream 100 lists which are people who

04:52

potentially could promote the book and

04:53

we send out copies about a week and a

04:55

half two weeks ago and this for me was

04:57

like the scariest thing especially as

04:58

people started getting it start posting

05:00

it on Facebook and Instagram I’m like I

05:01

caught Russell’s book today every time i

05:03

someone post that i had the weird like

05:05

excitement and then like the oh my gosh

05:07

they’re gonna read this thing and like

05:09

like super scary in fact yesterday the

05:12

master list builder Joel Christopher

05:14

who’s someone I learned from a decade

05:15

and half ago and I was first getting

05:16

started he got a copy of it he read the

05:18

whole section one last night he was like

05:20

highlighting it set post pictures of his

05:22

highlights I remember right I saw the

05:23

message come through I was like had all

05:24

the fear and anxiety of like ah what if

05:26

he hates it and I looked at it and was

05:27

like this page was always highlighted

05:29

all over in circle and I was like oh my

05:30

gosh it’s so exciting I was a Tony

05:33

Robbins birthday last last a week ago

05:35

and Garrett White was there and Garrett

05:36

gate King gave me hug he said he said

05:38

brother yes he does brother of all the

05:41

three books this is by far the best I’m

05:43

just like ah which is like the thing

05:45

you’re so scared about all the time and

05:46

then when people get it in your psyche

05:47

loss is so cool

05:48

so that’s when the second phase is dream

05:50

100 getting it out there and now next

05:53

week we have the actual book launch

05:54

which is where the funnels will be live

05:56

and so my job on this phase of the book

05:58

launch is to get a funnel that is going

06:00

to actually convert so when affiliates

06:01

promote it when we’re buying ads to it

06:03

we’re not losing money that’s actually

06:04

profitable and so we have been geeking

06:06

out and working hard on the best book

06:08

funnel and because I rewrote also the

06:10

dot-com seekers book and the experts

06:12

secrets book all three books have been

06:13

rewritten now we’re doing new funnels

06:15

for all three of them it’s kind of fun

06:17

so you’ll see when the funnels go live

06:18

next week if you go to all three sites

06:20

they’re there they’re similar style in

06:22

fact we own the style you’ll notice

06:23

about the style and this is kind of

06:25

maybe a little tip for everyone moving

06:26

forward is that it’s very much designed

06:28

for mobile everything is one column

06:30

instead of like typically we always do

06:31

pages side by side desktop man so much

06:34

more traffic’s coming from from mobile

06:36

now than desktop that we’re just

06:37

shifting our design style to to really

06:39

cater to that it’s

06:40

you’ll notice is the this page designs

06:42

different it’s cool

06:44

I’ve been geeking out on it and I’m

06:45

really excited to tour all this entire

06:47

funnel and and the funnel on the upsells

06:49

the down cells and all the stuff that

06:51

it’s it’s exciting so those are the

06:52

details of the traffic secrets launch

06:53

the launch takes that starts March 17th

06:57

and there’s like a three-week launch

06:59

where I’ll be throwing hard affiliates

07:01

promoting hard and will hopefully sell

07:02

you know hundred thousand plus copies of

07:04

the book which would be exciting and

07:06

that’s kind of the first phase of the

07:07

launch and then at the end of that then

07:09

we’re doing a live event here in Boise

07:11

Idaho a small amount like about two

07:13

hundred people or so hopefully don’t

07:15

have to cancel it because of the

07:16

coronavirus ever events being canceled

07:18

right now it’s crazy but in a small

07:20

event here in Boise where I have 40 of

07:22

the top traffic speakers in the world

07:23

coming in each doing a 30-minute

07:25

presentation on a very tactical way to

07:28

get traffic because the the traffic

07:30

stickers book is very strategic and I

07:31

don’t want very tactical so if 40

07:34

speakers he’s coming and they’re all

07:35

presenting a tactical thing I like how

07:36

to get traffic from Pinterest from

07:38

Facebook from LinkedIn like just all

07:39

different ways different platforms and

07:41

different ways to get traffic and so

07:43

that’s gonna be happening at the end of

07:45

the initial book launch and then we’re

07:47

gonna be streaming those live online so

07:48

hopefully have a chance to watch a lot

07:50

of those and each one of those will

07:51

actually become like an ad so it’ll be

07:53

when you watch it being me introducing

07:56

the speaker and then then speaking and

07:58

then me doing calling for action

07:59

afterwards on the book and he’s gonna

08:01

become a become a presentation which to

08:03

come and add and you’ll see that kind of

08:04

behind the scenes as well happening at

08:06

the end of the launch and that happens

08:07

first week in April and then afterwards

08:10

then we move to the social launch and

08:11

this is where I basically have like a

08:12

month and a half blocked out where I’m

08:13

doing a bajillion podcast interviews

08:16

Facebook lives the other things I don’t

08:19

even know what they’re called and that’s

08:21

kind of what’s happening so that’s kind

08:22

of behind the scenes what’s happening on

08:23

the book launch a lot of it is for the

08:26

initial surge of sales and then the

08:27

long-term social and then from there

08:29

we’ll just get back to to to normal

08:31

marketing as usual we’re creating tons

08:33

of ads buying ads I’m gonna try to test

08:35

just this book on track on radio and

08:38

other things dean gracias have been

08:40

talking about potentially an infomercial

08:41

for it I think it’s such a universal

08:43

topic everybody needs traffic and so I’m

08:44

excited to get this message about the

08:46

book out to more people so that’s what’s

08:48

happening with the traffic secrets book

08:49

launch I hope that helps and I hope it

08:51

gives you ideas for different ways that

08:53

you can launch your products

08:54

services your businesses whatever it is

08:56

you are looking to launch out into the

08:57

world

08:57

that’s segment number one you guys you

09:00

guys ready for uh for a giveaway should

09:02

you just give away again all right

09:04

we’ve got a huge present here a huge box

09:08

I’m gonna pull out here let me bring it

09:09

up alright this is this is the marketing

09:17

secrets gift of stuff but we need an

09:21

official name for it what the mystery

09:23

box inside this box there’s a gift for

09:26

somebody who is watching this live

09:28

stream right now you have to be watching

09:29

this live so this is close you guys who

09:31

are the hardcore fans and followers who

09:33

are hanging out with us today inside

09:34

this box as a gift I’m gonna be giving

09:36

somebody so how do you win what’s inside

09:37

this box well this is how it works the

09:39

games played very easily all you have to

09:41

do is take this live stream right now

09:42

and share it share it on Facebook I’m

09:46

assuming what else yeah

09:47

Facebook share it and then comment down

09:50

below say Russell I just share this when

09:52

you share it you enter a drawing to win

09:53

and we’re gonna actually be giving this

09:55

away at the end of today’s today’s

09:57

marketing secret show miss Melanie my

10:00

assistant is going to be doing a Vanna

10:01

White giveaway at the end I think that’s

10:03

the plan at least and so on the way to

10:05

win it’s very simple again are you

10:06

number one share this this marketing

10:08

series live show share it and I’m to

10:10

comment down below saying I just shared

10:12

a Russell and then we’ll go through I’m

10:13

gonna match the shares with the comments

10:14

put it in a thing do a random drawing

10:17

and boom we’ll pick some of the name

10:17

will win the prize inside of this box

10:19

okay so my first question for you guys

10:21

as you were sharing this what do you

10:22

think the prize said boxes and do you

10:24

guys want to see what’s inside like so

10:25

we open it like sight should I reveal

10:27

what’s inside look at this box by the

10:28

way I would do it just for this box like

10:30

look at this cool box it’s got this it’s

10:32

it’s really nicely designed even on top

10:35

it’s got that if I can’t show you the

10:37

tip over the gift inside so I’ll give

10:40

you some hints about gift number one it

10:41

is alive I can hear it inside it’s kind

10:43

of purring and making some skin it’s not

10:45

a cat I promise she’s not a cat this is

10:47

something there’s only one on this

10:49

planet right now there’s only one okay

10:51

and and so that’s that’s the first hint

10:55

yeah that’s right now it’s only one and

10:58

somebody’s gonna win this thing and I’m

10:59

excited for him

11:02

Jakob’s you’re Alex you’re Melissa sure

11:04

yeah keep Alex Melissa you guys keep

11:06

Sharon okay all right so I show ms as we

11:10

keep more cities and longer so I’ve

11:11

shown what it is who wants to see what

11:12

it is all right here we go I need like a

11:16

ladder to get in I’m gonna I’m gonna

11:18

pull down so I get not tall enough to do

11:20

this book keep on sharing guys all right

11:25

inside the box is oh you’re the feted

11:28

here we go it is the actual box set what

11:33

whoo this is the only one on this planet

11:35

that exists right now is the box set of

11:38

the three books so Russell you said

11:41

there’s three and there’s for every is

11:43

confused like I think says the trilogy

11:44

why is there four books Mike don’t take

11:47

me literally on everything kids but

11:48

actually three but so the first one is

11:49

dot-com secrets here

11:51

one thing I dock on secrets if you’ve

11:52

read the original this is a rewrite

11:55

there’s over 30,000 new words in here

11:58

and a lot of new things that are amazing

12:00

basically the updated version for it for

12:02

right now

12:02

so redone it’s in hardbound copy then we

12:05

got expert secrets book which is again I

12:07

did a reread and this as well I think

12:09

there’s like 25 to 30 thousand new words

12:11

in this as well which is exciting just

12:13

new frameworks new I’m really really

12:15

proud of it

12:16

number three is traffic seekers book

12:17

which is coming soon to a funnel near

12:19

you and their before is the unlock the

12:20

secrets book and the lock seekers book

12:22

is basically it is the workbook that

12:24

used to go through the three or three

12:26

books okay and so this box said is

12:28

something that we will be selling here

12:29

in the near future but right now one of

12:31

you is gonna win this copy of the of the

12:34

new things so it’s exciting all right so

12:35

checks out so I even updated the

12:37

subtitles because the books have changed

12:39

this is dot-com secrecy underground

12:40

playbook for growing your company online

12:42

sales funnels that’s book number one in

12:44

the sequence by weight if you don’t

12:47

share now you should probably like now

12:48

is the time to share if you want to win

12:49

this case number one book number two

12:51

boom notice there’s new image on the

12:53

front for those who are geeking out with

12:54

me and new title the underground

12:55

playbook for converting your online

12:56

visitors and the lifelong customers boom

12:58

there’s book number two in this series

13:00

book number three traffic secrets I’ve

13:04

talked about this a lot so it’s the

13:06

underground playbook for filling your

13:07

websites and your funnels with your

13:08

dream customers boom and then book

13:10

number four the only way to get this is

13:12

in the box that there’s no way to buy

13:14

this one by a stand alone it’s

13:15

unlock the secrets playbook it says

13:18

you’re underground playbook for scaling

13:19

your company to the two comma Club and

13:20

Beyond and so this is a workbook that

13:22

you will use in Canada with these right

13:24

here so is the trilogy with the workbook

13:26

it’s not a quadrilogy anyway so yes what

13:29

a win the box it oh and the check out

13:32

the back of it here it’s kind of cool

13:33

boom there’s the back so you got cop

13:35

secrets is the framework expert secrets

13:37

is the fire trap procedures as a fuel

13:38

analysis your PlayBook and then on side

13:40

says you’re just one funnel way and this

13:42

is a gay white quote it says the life

13:44

you want the marriage you want and the

13:45

family you want with are gonna be filled

13:46

by the businesses that you build boom so

13:48

there you go somebody at the end of this

13:51

will witness and the way to win it is to

13:52

share this in a comment down below and

13:54

say I just shared it and that’s the you

13:55

can win this so I’m gonna put this on

13:56

side we’ll come back to this throughout

13:58

today’s party and somebody is gonna win

14:00

this live at the end but yeah be live so

14:02

don’t go to the bathroom don’t go to

14:04

lunch I just this is way more important

14:06

call uber eats if you need to eat and

14:07

eat here and hang out this the rest the

14:09

show okay should we move on okay hold on

14:14

I’m gonna pulling dynamite down my water

14:17

alright moving to the next segment of

14:20

our show everybody welcome back this is

14:23

a marking stickers live and today I’m

14:25

going to be interviewing one of my

14:26

friends some of the works on a lot of

14:28

projects with us here at clickfunnels

14:29

and so this is called hills of a funnel

14:32

hacker we’re bringing our funnel hacking

14:33

friends into this this conversation

14:36

we have chances to interview him I’ll

14:38

give you have some that heads up on who

14:39

he is so I actually met this person back

14:42

almost 10 years ago now at the time we

14:45

had a company called overcome

14:46

photography and we helped people

14:47

overcome Prague raphy addiction and this

14:49

guy reached out to me is like hey I love

14:51

what you’re doing I love your product

14:52

and we can we can I help you sell more

14:55

of these and I’m like sure how do you

14:56

guys like I’m a YouTube guy on let me

14:58

post some videos on YouTube movie it’s

14:59

in traffic so opposed to two of these

15:01

videos on YouTube promoting our

15:03

pornography overcoming pornography

15:04

addiction product and the two videos got

15:06

Millie like millions of views in fact we

15:09

don’t feel the product anymore and

15:10

they’re still traffic coming from these

15:11

videos every single day as we started

15:13

going click funnels I reached out to him

15:14

and asked if he’d help with our YouTube

15:16

strategy and recently helped us get to

15:17

over 100,000 subscribers on YouTube he’s

15:20

an amazing guy he’s been in my inner

15:21

circle for the last couple years and

15:23

someone that I had a respect for and

15:25

excited to have with this today so do I

15:27

need to do anything to get Joe up here

15:28

his name

15:28

Jomar folio Joe how are you doing man

15:30

what’s happenin here hey glad to be here

15:35

thank you for the head awesome intro man

15:37

this is the first time we’ve done a live

15:38

interview on the show before which is

15:40

that which is really exciting and I’d

15:43

love to get your final hacker shirt on

15:45

and then all your - comma Club Awards in

15:46

the back so that said man I’m just

15:48

waiting for the two comma Club acts to

15:51

come in the mail yep kind of even out

15:53

the set so that’s gonna be awesome

15:55

yep Joe just won one last last week you

15:57

guys if unalaq lied he got one which is

15:58

pretty cool so all right so obviously we

16:01

don’t have time but I got a lot of

16:02

questions for you so inside of the

16:05

traffic secrets book is the whole

16:06

chapter on YouTube traffic and most of

16:08

it I pulled from you because you are the

16:10

guy who on our team is doing all of our

16:12

YouTube doing on stuff and and you’ve

16:14

done such an amazing job and so most of

16:16

things are there from you so this is

16:19

kind of to tease people about what’s

16:21

happening it with inside the book but

16:22

also just get them to know you and

16:24

understand it’s more about YouTube so

16:25

why is YouTube do you think different

16:28

than all the other platforms that are

16:29

that are out there you got Instagram

16:30

Facebook Twitter take time all the stuff

16:33

like why is YouTube like why are you so

16:34

passionate about YouTube you know so

16:37

it’s like yeah you have Facebook

16:39

Instagram and I see a lot of people like

16:41

it’s very eat it’s sometimes easier for

16:44

them to build a big following on

16:45

Facebook or Instagram they kind of go to

16:47

youtube and they struggle a little bit

16:49

and it’s because YouTube isn’t just a

16:53

social media platform it is a social

16:55

media platform but it’s also a search

16:56

engine where people are searching for

16:58

certain you know certain topics maybe

17:01

that’s searching how to do something but

17:03

you know so so we have to do it with

17:06

YouTube is not only put up content

17:09

that’s engaging that people want to

17:11

watch that has value but you also have

17:13

to add kind of a story element to it and

17:17

the one thing that you don’t want to do

17:19

and I see people to do this is kind of

17:21

repurpose your content like say you have

17:23

content you put up Facebook and then

17:25

Instagram our podcast and you like you

17:28

know and then you distribute to all

17:29

these different channels if you put it

17:30

on YouTube a lot of times you’re gonna

17:32

find it it’s not going to get that much

17:35

traction and think about YouTube like

17:39

this like when you watch YouTube

17:41

yourself like if you guys are out there

17:42

you

17:42

watching YouTube you know why do you

17:44

subscribe to a certain channel

17:46

you’re gonna subscribe right maybe you

17:48

know they’re showing you how to make

17:49

money online or how to grow your

17:50

Instagram right but there’s a ton of

17:54

videos on there that talk about like how

17:56

to grow your Instagram channel but it’s

17:58

like what makes you subscribe and want

18:01

to watch somebody it’s going to be their

18:02

personality it’s gonna be the way they

18:04

engage with you and it’s gonna be the

18:07

way the content comes across so what I

18:10

would say for YouTube the difference is

18:12

is treat YouTube like it’s its own thing

18:16

make videos just for YouTube and try to

18:19

approach it not as a marketer but as a

18:22

creator not that you’re gonna sell

18:24

anything but that you’re going to like

18:26

build your audience and your following

18:28

yeah one of my favorite things about

18:29

YouTube too is I talk to us in the book

18:31

a little bit like every every social

18:34

platform like say we do a Facebook live

18:36

like we’re doing right now it’s

18:37

happening and then like it’ll drop it’ll

18:39

be here for next couple days and they’ll

18:41

drop down the newsfeed and eventually

18:42

just disappears nobody’ll ever see it

18:43

again where’s YouTube’s like the only

18:45

platform where you create something and

18:47

then it grows over time because it’s not

18:48

just social like social and a search and

18:50

that’s why it’s so do it’s different cuz

18:53

you create something if you create it

18:54

the right way

18:55

then it sits there and it grows

18:56

throughout time as opposed to everything

18:58

else which seems to diminish over time

18:59

and so he gives at least someone for me

19:01

who’s creating stuff gives me more

19:03

incentive for crazy stuff that’s nice

19:04

because it lasts beyond the moment

19:06

where’s Facebook live it’s there for a

19:07

moment that it’s gone

19:08

where’s YouTube it can last for you know

19:11

for forever I mean like we talked about

19:12

earlier like the over cup of nog refused

19:14

overcoming pornography addiction like

19:16

they still get hundreds and hundreds of

19:18

views every single month even we don’t

19:19

even sell the product anymore which is

19:21

probably sad because you’re an affiliate

19:22

making money when what no like yeah that

19:26

video I think I sing you a screenshot

19:27

when you were doing the book it has

19:28

hundreds of clicks on there and what it

19:31

does is the content builds on each other

19:33

so like eat like you put the video out a

19:35

video out three years ago and if you

19:37

keep putting content out it’s like

19:39

you’re gonna keep getting leads you’re

19:41

gonna keep getting people subscribing

19:43

and watching your stuff like you said

19:45

yeah it just doesn’t disappear just

19:47

can’t what nice another question this is

19:49

off the questions that you sent me as

19:50

pre questions I’m excited about this one

19:52

I hope that’s okay I’m gonna put you on

19:54

the spot a little bit but I think a lot

19:55

of times people think you

19:56

two strategies like okay I gotta make

19:58

the most perfect video in the world and

20:00

you look at companies like Dollar Shave

20:02

Club right for example where they made

20:05

this video and it goes crazy viral and

20:06

then build this huge company up and then

20:08

he sells to whoever sold for like a

20:10

billion dollars right and so we’re like

20:12

okay I’ve got to make the perfect

20:13

YouTube video and let people stress

20:15

about it because that they never

20:16

actually makes something at all versus

20:19

like you told me in Boca share the

20:20

example we talked about the strategy

20:22

like Gillette or other things like that

20:24

we talked about that safe like that’s

20:25

the strategy that more people like me

20:27

can actually do if not like I’m gonna

20:29

make the perfect video instead it’s

20:30

looking at it a little bit differently

20:32

we talked about how how how Gillette do

20:34

their strategy how we can use that as

20:35

well yeah so so here’s the thing when

20:37

you guys are starting your YouTube

20:39

channel um think of it like in the first

20:43

thing you want to do is really go deep

20:44

in your niche whatever you’re doing like

20:46

so for example July what they did was

20:48

they didn’t go out there and say well

20:50

they did they tried to make a viral

20:51

video like Dollar Shave Club and a fly

20:53

right so what they did was they said

20:55

listen we want to dominate for the

20:57

keyword how to shave because the people

20:59

that watch how to shave videos buy our

21:01

product right so you know how to shave

21:02

your head how to shave your back how to

21:04

shave your legs right we did all these

21:06

videos that got hundreds of thousands

21:07

and millions of views and they were very

21:09

targeted to their subscribers so the

21:12

thing I would tell people is figure out

21:14

what your niche is figure out what your

21:15

you’re gonna go after and go deep in

21:18

that niche kind of like the way you

21:19

explain the whole blue ocean strategy

21:20

and expert secrets because you know and

21:24

the one thing you don’t want to do is go

21:27

and look at someone has a million

21:28

subscribers and then follow what they do

21:30

right so like say you’re doing because

21:33

that you know they’ve already been

21:34

established they already have a huge

21:35

audience so say you’re doing Amazon all

21:37

you want to do is go through Amazon say

21:39

okay make videos on Amazon on Amazon FBA

21:41

on amazon drop shipping on amazon

21:44

affiliate and then go through and hit

21:46

every every time anything that someone’s

21:48

searching for amazon you want to make a

21:50

video on and it doesn’t have to be a

21:52

perfect video like you say it just has

21:54

to be engaging enough you to get to get

21:57

retention but it doesn’t have to be this

21:59

high production video but what you don’t

22:01

want to do is you don’t want to make a

22:02

video on amazon then make a video on how

22:04

to make money online then make a video

22:06

on procrastination and then make a video

22:08

on the cronut right

22:09

you want you wanted to if you’re just

22:12

starting like you want to create like

22:14

this this this traffic lane that YouTube

22:17

knows okay when Joe puts a video out

22:20

it’s gonna be on Amazon and then the

22:23

then they’ll start showing your video

22:24

for more to more more people that search

22:27

like say Amazon stuff and then you can

22:29

expand out from there very cool

22:31

yeah years ago look at Gillette so it’s

22:33

fun after you told me that story I went

22:34

into and look there you see all the like

22:36

their stuff that I never would have

22:37

dreamt people are looking to shave for

22:41

that now to which is awesome

22:43

it’s very cool okay my next question for

22:46

you is um when when someone creates like

22:50

the creating videos and posts on YouTube

22:51

they’re not getting any traction

22:52

knocking a lot of views like would be

22:54

the best way for someone to look at that

22:55

and I okay here’s how I tweak it or

22:56

optimize it to get people to actually

22:58

start watching my videos alright this is

23:01

a great question because I see this all

23:02

the time like a see people post in their

23:04

their videos up there and they’re

23:06

getting no views and they just keep

23:07

posting the same videos so here’s they

23:09

think of it like this thinking your

23:11

YouTube channel like say you have a

23:12

store brick-and-mortar store thinking

23:14

YouTube channel as that that’s your

23:17

storefront right the videos that you

23:18

create are your product and the people

23:20

that view it and subscribe are your

23:22

customers right there reason and say I

23:24

want that product if you’re putting

23:25

videos out you know I’m always watching

23:27

them or subscribing or very little

23:30

people are watching subscribing you

23:31

change up the way you’re making your

23:34

videos there’s something wrong with the

23:36

way you’re making your videos don’t

23:38

batch out don’t batch out your videos

23:40

and just just throw them out there you

23:42

have to you have to see what videos are

23:44

engaging so what I would say is the

23:46

first thing I would start out is like I

23:48

said find your set of keywords write

23:50

your content bucket start putting those

23:52

videos out see which videos start

23:55

getting some traction and then double

23:57

down on those keywords the other thing

23:59

you want to do is constantly be testing

24:01

your thumbnails the two most important

24:03

things about your video is going to be

24:04

your thumbnail in your attention you

24:07

have the best video in the world but if

24:08

your thumbnail stinks and your title

24:10

doesn’t have a hook people aren’t going

24:12

to click on it

24:13

so the thumbnail is that’s like the

24:16

visual hook that’s going to stop people

24:17

from scrolling and say what’s happening

24:19

here you know so big faces

24:23

attacks your title has your keyword in

24:25

it but it also has your hook and then

24:27

the video the first 30 seconds to the

24:31

minute is the most important part of

24:33

your video because that’s where you want

24:34

to hook people and that’s why you want

24:36

to keep at least 80 percent retention

24:37

and you want at least 50% retention all

24:40

the way to the end if you’re not getting

24:41

that the best thing to do is in after

24:45

you shoot your video putting call-outs

24:47

put in some b-roll kind of do some

24:50

pattern interrupts to keep people

24:52

visually engaged with your video because

24:54

unlike like say a podcast when people

24:57

are watching on YouTube if you’re not

24:59

visually engaging them they’re gonna

25:01

look somewhere else like a hundreds of

25:02

an options for them to click on around

25:04

the video like a distraction right like

25:06

a good example of this is on your

25:08

channel you had a video up on sales

25:10

funnels and you know you posted a few

25:12

years ago it got a couple of thousand

25:14

views we took that same video just added

25:17

call-outs and b-roll I think that new

25:19

video has a hundred fifty thousand views

25:22

and the simple thing is is even though

25:26

it’s amazing information it doesn’t

25:28

matter who it is like if people aren’t

25:30

like visually stimulated they’re gonna

25:31

they’re gonna go off yeah interesting a

25:35

couple things that I learned from either

25:36

were crazies like the the thumb no one

25:37

like you said we should make these

25:39

beautifully designed some nails and then

25:41

they click through rate wasn’t very high

25:42

and then you made these no offense but

25:44

like these ones I’m like ah and there’s

25:46

like five times more click throughs like

25:48

oh crap it was interesting a funnel

25:50

hacking live Prince EA talked about they

25:51

said that when you do a shoot most

25:52

people like they do the video and then

25:54

they try to find a steel to make the

25:56

thing he’s like no like you bring

25:57

professional photographers it’s like

25:58

that’s the most important part is the

26:00

thumbnail he said that the spent more

26:01

time try to get the right thumbnail

26:03

image sometimes in the entire video as a

26:05

whole and so I think that’s one big

26:06

thing the second thing that I learned

26:08

for me that was interesting and we did a

26:09

hundred plus episodes of our funnel

26:11

hacker TV show and I love that there’s

26:13

so much fun but we never got tons of use

26:14

I’m like why do people not loving this

26:16

and when you started looking at our

26:17

stats right well the reason why is you

26:19

know people watch the first a little bit

26:20

and then you have like a 30 second cool

26:22

intro that was like amazing like it was

26:25

the most amazing intro of all time like

26:28

you any crater be so proud of like this

26:31

amazing intro and then they got into the

26:32

content and you showed me like here they

26:34

are

26:34

and then the intro starts and then root

26:36

and then like people at the end that

26:38

make it through that stay on and you

26:40

have from like take a 30-second intro

26:41

make it like a one and a half second

26:43

intros like but it’s so icons on a TV

26:47

show they have a huge inch on this

26:48

amazing in your I get they’re not

26:49

watching TV they’re sitting here with

26:50

YouTube with a thousand things around

26:52

them like distracting them you got to be

26:53

focused and like get to the point quick

26:55

and engage them and keep them hooked so

26:57

yeah things like that that I created

26:59

like me or like I look at my intro it’s

27:01

so long it’s like that’s not the right

27:03

the right move no no people yeah exactly

27:07

like so the best kind of format is like

27:09

a 15 second hook 4 to 5 second like

27:12

branded intro 10-15 seconds who you are

27:15

your content and they call to action at

27:17

the end so cool yeah oh man well do I

27:20

appreciate you coming on man this is fun

27:22

be my first live interview I’m not I’m

27:23

not the best interviewer but you’re a

27:25

great guest and share some some super

27:26

actual and important things and I think

27:29

I’m what I would recommend you know

27:30

we’re funnel hackers here so we’re gonna

27:32

like looking and modeling what people

27:33

are doing and so go look at our channel

27:35

and look at look at the videos get a lot

27:37

of views and ones that don’t get very

27:38

many and jozin they’re always optimizing

27:40

stuff and figuring things out but but

27:41

half of this whole game is like looking

27:43

at what was working in the middle is

27:45

that working right that’s what I’m doing

27:47

sweet here doing like we’re always doing

27:48

that in our all aspects said why is that

27:49

working what was the reason and then

27:51

trying and testing and making little

27:52

tweaks and changes I would love he

27:54

shared one last thing just because I

27:56

remember the first time there was a

27:57

plug-in in chrome I think was chrome

27:59

that you told me to download and I

28:01

downloaded this like three or four years

28:02

ago and now after I go to youtube I see

28:04

all the staffs and it’s like so much fun

28:06

to see all that kind of stuff and I

28:08

think most people don’t even know that

28:08

there’s stuff like tool that is

28:10

available to give you all the analytics

28:12

all the detail on the video or talk

28:13

about any of the tools like that that

28:16

you use right now people can use as well

28:18

yeah so one of the ones is vid IQ is the

28:20

one that I told you about which is is I

28:23

love it because I do SEO so like the

28:25

data in there is amazing and you know

28:28

everyone should get it they have like

28:29

the best part about like you can put

28:31

your competitors in there you can see

28:33

what they’re doing you see like what

28:34

videos are trending for them you know so

28:37

so that’s a great video another one I

28:39

think is too buddy which is you know

28:41

it’s okay but like if my preference is

28:44

definitely good like you just because it

28:45

has all that data especially if you your

28:48

car

28:48

testing and looking at stops it’s great

28:50

surely they show you like your

28:51

competitors videos like this video got

28:53

added X amount of people to their

28:55

subscribe their channel because this

28:56

video and then there’s seventy views

28:57

they got how many’s getting per day I’m

28:59

like all that you’re like how would they

29:01

tell me all this stuff is amazing it

29:02

shows you all the stuff that and then

29:03

you can reverse engineer from there like

29:05

funnel hacker that’s what we’re looking

29:07

how to reverse engineer things and this

29:08

gives you like it’s basically here’s

29:10

what’s happening the video and then from

29:11

there you can reverse engineer it cool

29:13

now no one need to do what I need to

29:14

create I gotta make something better how

29:15

do i how to make something that’s gonna

29:17

it’s gonna beat that one out so I get

29:18

all those yous come to mine instead and

29:19

and stuff like that you know awesome oh

29:23

thanks Joe I appreciate you coming on

29:24

the show

29:25

everywhere t I could time with Joe

29:26

comment down below say thank you Joe we

29:28

love you he’s been such a huge huge you

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