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YouTube Transcript: English (auto-generated)
00:00
hey this russell brunson welcome back to
00:01
the marketing secret show i’m so excited
00:03
to have you guys here today now if this
00:04
is your first time on my channel i want
00:06
to take a second and please subscribe on
00:08
the button down below and turn on
00:09
notifications because you are in for a
00:11
treat where we talking about marketing
00:13
sales funnels driving traffic how to
00:14
grow your company a whole bunch more
00:15
things that me a lot of fun during
00:17
today’s show and let make sure you don’t
00:18
miss anything and if you are one of our
00:20
faithful followers welcome back to the
00:22
marketing seekers live show I know
00:24
you’ve enjoyed in the past and hopefully
00:25
has enjoyed as well make sure the down
00:27
below your commenting and let us know
00:28
what you’re thinking about each
00:29
different sections because a lot of cool
00:31
things we’ll be sharing with you from
00:32
how to get free traffic to have a good
00:34
affiliate army people promoting your
00:35
products for you to a whole bunch of
00:36
other things I think you’re gonna love
00:37
on today’s show and so that said let’s
00:39
queue up today’s episode of the
00:40
marketing secrets live show what’s up
00:43
everybody my name is Russell Brunson
00:44
welcome to the marketing secrets live
00:46
show this is a fun experiment we’ve been
00:48
doing this is episode number two we’ve
00:50
covered a whole bunch of things related
00:51
to marketing and this episode were
00:53
talking a lot about the traffic secrets
00:54
book launch which is crazy
00:56
and we as excited by the traffic seekers
00:57
book launch I can’t see the comments but
01:00
I hopefully you’re freaking out like I
01:01
am we’re getting closer and closer we
01:03
spent the last year or more writing this
01:05
book and working on it and we are almost
01:07
to the to the end so it’s really
01:08
exciting but excited to have you guys
01:10
here we’re gonna be going through a
01:11
whole bunch of fun things and and you
01:13
guys have a chance to go ahead and seems
01:14
a bunch of stuff as well so hopefully
01:15
have fun hanging out today on this
01:17
beautiful Friday and we should have a
01:18
good time so that said I’m gonna jump
01:21
right in to the first segment here in
01:23
our show so the first segment before the
01:25
marking series live show today is
01:27
questions from the community and
01:28
everybody’s asking questions about this
01:30
right here
01:31
the brand new traffic secrets book which
01:34
is coming out the the launch day is
01:36
actually is like a week from Tuesday
01:39
which is crazy it’s March 17 we’re
01:41
launching so the question that we’ve
01:42
been getting a ton from people is this
01:43
what’s happening with the traffic
01:45
seekers book launch can you give us any
01:46
insight or detail about it so I would
01:49
love to give you some insider detail
01:50
there’s so many things big going to a
01:52
book launch and or to any kind of
01:55
product launch for that matter and a lot
01:56
of people ask questions about what are
01:57
we doing and how are we doing it so I’m
01:59
gonna kind of tell you guys some of the
02:00
stuff so the first thing step number one
02:02
was it actually started almost two years
02:05
ago so this is some seating for you guys
02:08
understand that that product launches
02:10
don’t start like a week before the
02:11
product launch like two years ago when I
02:13
the idea to start writing this book is
02:15
when it all began and so for the last
02:17
two years as I’ve been preparing it and
02:19
like figuring out and testing the
02:21
material and trying to learn the message
02:23
was gonna be in this book I spoke of
02:24
multiple different events I spoke it
02:26
Dana Derrick’s event initially it was
02:28
very first was dream 100 con and I spoke
02:30
teaching some of the principles and
02:31
traffic secrets and show memorized in
02:33
the back of their mic doodling stuff out
02:34
before I went up and then I was like
02:35
testing these different concepts I did
02:37
see which things stuck with people which
02:39
ones made sense which shouldn’t confuse
02:40
people and then a couple months later we
02:42
did a traffic secrets event for my to
02:44
comma Club X students and we taught it
02:46
again for over two days I taught the
02:47
principles again and changed things to
02:49
tweak things and then after that I
02:50
started talking about on my podcasts on
02:52
on Facebook lives in all sorts of places
02:54
and I tested it in little spots I have
02:56
speak different places I’ve tried
02:57
different things and just kept testing
02:58
the material and then I started the
03:00
actual writing process which if those
03:02
guys haven’t written a book yet I don’t
03:04
know some people some my friends like
03:05
Dana Derrick’s is like I can write a
03:06
book in an hour not me it takes me like
03:09
a year or more tried the book and so I
03:11
started the process of writing and I was
03:13
R as I was writing I didn’t just write
03:15
in hiding I about a lot on Instagram on
03:17
Facebook I would I would share pictures
03:19
I shared me writing I sure like chapter
03:21
number three and like I would do this
03:21
cool duel and show the doodle off and
03:23
try to build on just patient for the
03:24
last year in excitement and hopefully
03:26
most of you guys have seen pieces of
03:28
that and hopefully you’re excited right
03:29
now right half of marketing is making
03:33
enough noise to get people to actually
03:34
care right so the last year as I was
03:36
doing this I’m taking people on the
03:37
journey and that’s been a big part of it
03:39
because now people actually cared
03:40
there’s there’s relevancy if Ike why is
03:42
this book why should I care about it and
03:44
now people are excited for it similar to
03:46
like if he has been you know followed
03:48
the whole Marvel MCU launch of you know
03:52
they’re all serious like it was years of
03:53
like building up and sharing video after
03:55
video and this movie this movie all
03:56
leading up to eventually Avengers
03:58
endgame which is when you know the whole
04:00
thing kind of kind of wrapped but man it
04:02
was all the pressure and build-up of a
04:04
long time that got people to come and
04:05
that’s why I became the highest-grossing
04:07
movie all time so all right so that’s
04:09
how it started then as we got closer and
04:11
closer in the book actually got done
04:12
then the next phase which we started
04:14
recently was like I need to send this to
04:15
some people to see if they like it
04:16
what’s crazy is like for me as it as a
04:19
writer as letting anybody who creates
04:21
anything I heard Ryan Hall they say this
04:24
in perennial cellar but like when you
04:25
create something you’re creating it in
04:26
pride
04:27
right you’re on your computer by
04:28
yourself you’re with your thoughts and
04:29
you’re trying to like create you’re so
04:30
excited and then when you first let me
04:32
make it public it’s really really scary
04:34
so we printed 300 copies of the traffic
04:36
secrets book and we did in our dream 100
04:38
which funny enough I talked about in the
04:40
traffic secrets book and figured we’re
04:42
on every platform podcasting Instagram
04:44
Facebook Google blogging and just found
04:47
different people in each of the markets
04:49
that we thought would be good for our
04:50
dream 100 lists which are people who
04:52
potentially could promote the book and
04:53
we send out copies about a week and a
04:55
half two weeks ago and this for me was
04:57
like the scariest thing especially as
04:58
people started getting it start posting
05:00
it on Facebook and Instagram I’m like I
05:01
caught Russell’s book today every time i
05:03
someone post that i had the weird like
05:05
excitement and then like the oh my gosh
05:07
they’re gonna read this thing and like
05:09
like super scary in fact yesterday the
05:12
master list builder Joel Christopher
05:14
who’s someone I learned from a decade
05:15
and half ago and I was first getting
05:16
started he got a copy of it he read the
05:18
whole section one last night he was like
05:20
highlighting it set post pictures of his
05:22
highlights I remember right I saw the
05:23
message come through I was like had all
05:24
the fear and anxiety of like ah what if
05:26
he hates it and I looked at it and was
05:27
like this page was always highlighted
05:29
all over in circle and I was like oh my
05:30
gosh it’s so exciting I was a Tony
05:33
Robbins birthday last last a week ago
05:35
and Garrett White was there and Garrett
05:36
gate King gave me hug he said he said
05:38
brother yes he does brother of all the
05:41
three books this is by far the best I’m
05:43
just like ah which is like the thing
05:45
you’re so scared about all the time and
05:46
then when people get it in your psyche
05:47
loss is so cool
05:48
so that’s when the second phase is dream
05:50
100 getting it out there and now next
05:53
week we have the actual book launch
05:54
which is where the funnels will be live
05:56
and so my job on this phase of the book
05:58
launch is to get a funnel that is going
06:00
to actually convert so when affiliates
06:01
promote it when we’re buying ads to it
06:03
we’re not losing money that’s actually
06:04
profitable and so we have been geeking
06:06
out and working hard on the best book
06:08
funnel and because I rewrote also the
06:10
dot-com seekers book and the experts
06:12
secrets book all three books have been
06:13
rewritten now we’re doing new funnels
06:15
for all three of them it’s kind of fun
06:17
so you’ll see when the funnels go live
06:18
next week if you go to all three sites
06:20
they’re there they’re similar style in
06:22
fact we own the style you’ll notice
06:23
about the style and this is kind of
06:25
maybe a little tip for everyone moving
06:26
forward is that it’s very much designed
06:28
for mobile everything is one column
06:30
instead of like typically we always do
06:31
pages side by side desktop man so much
06:34
more traffic’s coming from from mobile
06:36
now than desktop that we’re just
06:37
shifting our design style to to really
06:39
cater to that it’s
06:40
you’ll notice is the this page designs
06:42
different it’s cool
06:44
I’ve been geeking out on it and I’m
06:45
really excited to tour all this entire
06:47
funnel and and the funnel on the upsells
06:49
the down cells and all the stuff that
06:51
it’s it’s exciting so those are the
06:52
details of the traffic secrets launch
06:53
the launch takes that starts March 17th
06:57
and there’s like a three-week launch
06:59
where I’ll be throwing hard affiliates
07:01
promoting hard and will hopefully sell
07:02
you know hundred thousand plus copies of
07:04
the book which would be exciting and
07:06
that’s kind of the first phase of the
07:07
launch and then at the end of that then
07:09
we’re doing a live event here in Boise
07:11
Idaho a small amount like about two
07:13
hundred people or so hopefully don’t
07:15
have to cancel it because of the
07:16
coronavirus ever events being canceled
07:18
right now it’s crazy but in a small
07:20
event here in Boise where I have 40 of
07:22
the top traffic speakers in the world
07:23
coming in each doing a 30-minute
07:25
presentation on a very tactical way to
07:28
get traffic because the the traffic
07:30
stickers book is very strategic and I
07:31
don’t want very tactical so if 40
07:34
speakers he’s coming and they’re all
07:35
presenting a tactical thing I like how
07:36
to get traffic from Pinterest from
07:38
Facebook from LinkedIn like just all
07:39
different ways different platforms and
07:41
different ways to get traffic and so
07:43
that’s gonna be happening at the end of
07:45
the initial book launch and then we’re
07:47
gonna be streaming those live online so
07:48
hopefully have a chance to watch a lot
07:50
of those and each one of those will
07:51
actually become like an ad so it’ll be
07:53
when you watch it being me introducing
07:56
the speaker and then then speaking and
07:58
then me doing calling for action
07:59
afterwards on the book and he’s gonna
08:01
become a become a presentation which to
08:03
come and add and you’ll see that kind of
08:04
behind the scenes as well happening at
08:06
the end of the launch and that happens
08:07
first week in April and then afterwards
08:10
then we move to the social launch and
08:11
this is where I basically have like a
08:12
month and a half blocked out where I’m
08:13
doing a bajillion podcast interviews
08:16
Facebook lives the other things I don’t
08:19
even know what they’re called and that’s
08:21
kind of what’s happening so that’s kind
08:22
of behind the scenes what’s happening on
08:23
the book launch a lot of it is for the
08:26
initial surge of sales and then the
08:27
long-term social and then from there
08:29
we’ll just get back to to to normal
08:31
marketing as usual we’re creating tons
08:33
of ads buying ads I’m gonna try to test
08:35
just this book on track on radio and
08:38
other things dean gracias have been
08:40
talking about potentially an infomercial
08:41
for it I think it’s such a universal
08:43
topic everybody needs traffic and so I’m
08:44
excited to get this message about the
08:46
book out to more people so that’s what’s
08:48
happening with the traffic secrets book
08:49
launch I hope that helps and I hope it
08:51
gives you ideas for different ways that
08:53
you can launch your products
08:54
services your businesses whatever it is
08:56
you are looking to launch out into the
08:57
world
08:57
that’s segment number one you guys you
09:00
guys ready for uh for a giveaway should
09:02
you just give away again all right
09:04
we’ve got a huge present here a huge box
09:08
I’m gonna pull out here let me bring it
09:09
up alright this is this is the marketing
09:17
secrets gift of stuff but we need an
09:21
official name for it what the mystery
09:23
box inside this box there’s a gift for
09:26
somebody who is watching this live
09:28
stream right now you have to be watching
09:29
this live so this is close you guys who
09:31
are the hardcore fans and followers who
09:33
are hanging out with us today inside
09:34
this box as a gift I’m gonna be giving
09:36
somebody so how do you win what’s inside
09:37
this box well this is how it works the
09:39
games played very easily all you have to
09:41
do is take this live stream right now
09:42
and share it share it on Facebook I’m
09:46
assuming what else yeah
09:47
Facebook share it and then comment down
09:50
below say Russell I just share this when
09:52
you share it you enter a drawing to win
09:53
and we’re gonna actually be giving this
09:55
away at the end of today’s today’s
09:57
marketing secret show miss Melanie my
10:00
assistant is going to be doing a Vanna
10:01
White giveaway at the end I think that’s
10:03
the plan at least and so on the way to
10:05
win it’s very simple again are you
10:06
number one share this this marketing
10:08
series live show share it and I’m to
10:10
comment down below saying I just shared
10:12
a Russell and then we’ll go through I’m
10:13
gonna match the shares with the comments
10:14
put it in a thing do a random drawing
10:17
and boom we’ll pick some of the name
10:17
will win the prize inside of this box
10:19
okay so my first question for you guys
10:21
as you were sharing this what do you
10:22
think the prize said boxes and do you
10:24
guys want to see what’s inside like so
10:25
we open it like sight should I reveal
10:27
what’s inside look at this box by the
10:28
way I would do it just for this box like
10:30
look at this cool box it’s got this it’s
10:32
it’s really nicely designed even on top
10:35
it’s got that if I can’t show you the
10:37
tip over the gift inside so I’ll give
10:40
you some hints about gift number one it
10:41
is alive I can hear it inside it’s kind
10:43
of purring and making some skin it’s not
10:45
a cat I promise she’s not a cat this is
10:47
something there’s only one on this
10:49
planet right now there’s only one okay
10:51
and and so that’s that’s the first hint
10:55
yeah that’s right now it’s only one and
10:58
somebody’s gonna win this thing and I’m
10:59
excited for him
11:02
Jakob’s you’re Alex you’re Melissa sure
11:04
yeah keep Alex Melissa you guys keep
11:06
Sharon okay all right so I show ms as we
11:10
keep more cities and longer so I’ve
11:11
shown what it is who wants to see what
11:12
it is all right here we go I need like a
11:16
ladder to get in I’m gonna I’m gonna
11:18
pull down so I get not tall enough to do
11:20
this book keep on sharing guys all right
11:25
inside the box is oh you’re the feted
11:28
here we go it is the actual box set what
11:33
whoo this is the only one on this planet
11:35
that exists right now is the box set of
11:38
the three books so Russell you said
11:41
there’s three and there’s for every is
11:43
confused like I think says the trilogy
11:44
why is there four books Mike don’t take
11:47
me literally on everything kids but
11:48
actually three but so the first one is
11:49
dot-com secrets here
11:51
one thing I dock on secrets if you’ve
11:52
read the original this is a rewrite
11:55
there’s over 30,000 new words in here
11:58
and a lot of new things that are amazing
12:00
basically the updated version for it for
12:02
right now
12:02
so redone it’s in hardbound copy then we
12:05
got expert secrets book which is again I
12:07
did a reread and this as well I think
12:09
there’s like 25 to 30 thousand new words
12:11
in this as well which is exciting just
12:13
new frameworks new I’m really really
12:15
proud of it
12:16
number three is traffic seekers book
12:17
which is coming soon to a funnel near
12:19
you and their before is the unlock the
12:20
secrets book and the lock seekers book
12:22
is basically it is the workbook that
12:24
used to go through the three or three
12:26
books okay and so this box said is
12:28
something that we will be selling here
12:29
in the near future but right now one of
12:31
you is gonna win this copy of the of the
12:34
new things so it’s exciting all right so
12:35
checks out so I even updated the
12:37
subtitles because the books have changed
12:39
this is dot-com secrecy underground
12:40
playbook for growing your company online
12:42
sales funnels that’s book number one in
12:44
the sequence by weight if you don’t
12:47
share now you should probably like now
12:48
is the time to share if you want to win
12:49
this case number one book number two
12:51
boom notice there’s new image on the
12:53
front for those who are geeking out with
12:54
me and new title the underground
12:55
playbook for converting your online
12:56
visitors and the lifelong customers boom
12:58
there’s book number two in this series
13:00
book number three traffic secrets I’ve
13:04
talked about this a lot so it’s the
13:06
underground playbook for filling your
13:07
websites and your funnels with your
13:08
dream customers boom and then book
13:10
number four the only way to get this is
13:12
in the box that there’s no way to buy
13:14
this one by a stand alone it’s
13:15
unlock the secrets playbook it says
13:18
you’re underground playbook for scaling
13:19
your company to the two comma Club and
13:20
Beyond and so this is a workbook that
13:22
you will use in Canada with these right
13:24
here so is the trilogy with the workbook
13:26
it’s not a quadrilogy anyway so yes what
13:29
a win the box it oh and the check out
13:32
the back of it here it’s kind of cool
13:33
boom there’s the back so you got cop
13:35
secrets is the framework expert secrets
13:37
is the fire trap procedures as a fuel
13:38
analysis your PlayBook and then on side
13:40
says you’re just one funnel way and this
13:42
is a gay white quote it says the life
13:44
you want the marriage you want and the
13:45
family you want with are gonna be filled
13:46
by the businesses that you build boom so
13:48
there you go somebody at the end of this
13:51
will witness and the way to win it is to
13:52
share this in a comment down below and
13:54
say I just shared it and that’s the you
13:55
can win this so I’m gonna put this on
13:56
side we’ll come back to this throughout
13:58
today’s party and somebody is gonna win
14:00
this live at the end but yeah be live so
14:02
don’t go to the bathroom don’t go to
14:04
lunch I just this is way more important
14:06
call uber eats if you need to eat and
14:07
eat here and hang out this the rest the
14:09
show okay should we move on okay hold on
14:14
I’m gonna pulling dynamite down my water
14:17
alright moving to the next segment of
14:20
our show everybody welcome back this is
14:23
a marking stickers live and today I’m
14:25
going to be interviewing one of my
14:26
friends some of the works on a lot of
14:28
projects with us here at clickfunnels
14:29
and so this is called hills of a funnel
14:32
hacker we’re bringing our funnel hacking
14:33
friends into this this conversation
14:36
we have chances to interview him I’ll
14:38
give you have some that heads up on who
14:39
he is so I actually met this person back
14:42
almost 10 years ago now at the time we
14:45
had a company called overcome
14:46
photography and we helped people
14:47
overcome Prague raphy addiction and this
14:49
guy reached out to me is like hey I love
14:51
what you’re doing I love your product
14:52
and we can we can I help you sell more
14:55
of these and I’m like sure how do you
14:56
guys like I’m a YouTube guy on let me
14:58
post some videos on YouTube movie it’s
14:59
in traffic so opposed to two of these
15:01
videos on YouTube promoting our
15:03
pornography overcoming pornography
15:04
addiction product and the two videos got
15:06
Millie like millions of views in fact we
15:09
don’t feel the product anymore and
15:10
they’re still traffic coming from these
15:11
videos every single day as we started
15:13
going click funnels I reached out to him
15:14
and asked if he’d help with our YouTube
15:16
strategy and recently helped us get to
15:17
over 100,000 subscribers on YouTube he’s
15:20
an amazing guy he’s been in my inner
15:21
circle for the last couple years and
15:23
someone that I had a respect for and
15:25
excited to have with this today so do I
15:27
need to do anything to get Joe up here
15:28
his name
15:28
Jomar folio Joe how are you doing man
15:30
what’s happenin here hey glad to be here
15:35
thank you for the head awesome intro man
15:37
this is the first time we’ve done a live
15:38
interview on the show before which is
15:40
that which is really exciting and I’d
15:43
love to get your final hacker shirt on
15:45
and then all your - comma Club Awards in
15:46
the back so that said man I’m just
15:48
waiting for the two comma Club acts to
15:51
come in the mail yep kind of even out
15:53
the set so that’s gonna be awesome
15:55
yep Joe just won one last last week you
15:57
guys if unalaq lied he got one which is
15:58
pretty cool so all right so obviously we
16:01
don’t have time but I got a lot of
16:02
questions for you so inside of the
16:05
traffic secrets book is the whole
16:06
chapter on YouTube traffic and most of
16:08
it I pulled from you because you are the
16:10
guy who on our team is doing all of our
16:12
YouTube doing on stuff and and you’ve
16:14
done such an amazing job and so most of
16:16
things are there from you so this is
16:19
kind of to tease people about what’s
16:21
happening it with inside the book but
16:22
also just get them to know you and
16:24
understand it’s more about YouTube so
16:25
why is YouTube do you think different
16:28
than all the other platforms that are
16:29
that are out there you got Instagram
16:30
Facebook Twitter take time all the stuff
16:33
like why is YouTube like why are you so
16:34
passionate about YouTube you know so
16:37
it’s like yeah you have Facebook
16:39
Instagram and I see a lot of people like
16:41
it’s very eat it’s sometimes easier for
16:44
them to build a big following on
16:45
Facebook or Instagram they kind of go to
16:47
youtube and they struggle a little bit
16:49
and it’s because YouTube isn’t just a
16:53
social media platform it is a social
16:55
media platform but it’s also a search
16:56
engine where people are searching for
16:58
certain you know certain topics maybe
17:01
that’s searching how to do something but
17:03
you know so so we have to do it with
17:06
YouTube is not only put up content
17:09
that’s engaging that people want to
17:11
watch that has value but you also have
17:13
to add kind of a story element to it and
17:17
the one thing that you don’t want to do
17:19
and I see people to do this is kind of
17:21
repurpose your content like say you have
17:23
content you put up Facebook and then
17:25
Instagram our podcast and you like you
17:28
know and then you distribute to all
17:29
these different channels if you put it
17:30
on YouTube a lot of times you’re gonna
17:32
find it it’s not going to get that much
17:35
traction and think about YouTube like
17:39
this like when you watch YouTube
17:41
yourself like if you guys are out there
17:42
you
17:42
watching YouTube you know why do you
17:44
subscribe to a certain channel
17:46
you’re gonna subscribe right maybe you
17:48
know they’re showing you how to make
17:49
money online or how to grow your
17:50
Instagram right but there’s a ton of
17:54
videos on there that talk about like how
17:56
to grow your Instagram channel but it’s
17:58
like what makes you subscribe and want
18:01
to watch somebody it’s going to be their
18:02
personality it’s gonna be the way they
18:04
engage with you and it’s gonna be the
18:07
way the content comes across so what I
18:10
would say for YouTube the difference is
18:12
is treat YouTube like it’s its own thing
18:16
make videos just for YouTube and try to
18:19
approach it not as a marketer but as a
18:22
creator not that you’re gonna sell
18:24
anything but that you’re going to like
18:26
build your audience and your following
18:28
yeah one of my favorite things about
18:29
YouTube too is I talk to us in the book
18:31
a little bit like every every social
18:34
platform like say we do a Facebook live
18:36
like we’re doing right now it’s
18:37
happening and then like it’ll drop it’ll
18:39
be here for next couple days and they’ll
18:41
drop down the newsfeed and eventually
18:42
just disappears nobody’ll ever see it
18:43
again where’s YouTube’s like the only
18:45
platform where you create something and
18:47
then it grows over time because it’s not
18:48
just social like social and a search and
18:50
that’s why it’s so do it’s different cuz
18:53
you create something if you create it
18:54
the right way
18:55
then it sits there and it grows
18:56
throughout time as opposed to everything
18:58
else which seems to diminish over time
18:59
and so he gives at least someone for me
19:01
who’s creating stuff gives me more
19:03
incentive for crazy stuff that’s nice
19:04
because it lasts beyond the moment
19:06
where’s Facebook live it’s there for a
19:07
moment that it’s gone
19:08
where’s YouTube it can last for you know
19:11
for forever I mean like we talked about
19:12
earlier like the over cup of nog refused
19:14
overcoming pornography addiction like
19:16
they still get hundreds and hundreds of
19:18
views every single month even we don’t
19:19
even sell the product anymore which is
19:21
probably sad because you’re an affiliate
19:22
making money when what no like yeah that
19:26
video I think I sing you a screenshot
19:27
when you were doing the book it has
19:28
hundreds of clicks on there and what it
19:31
does is the content builds on each other
19:33
so like eat like you put the video out a
19:35
video out three years ago and if you
19:37
keep putting content out it’s like
19:39
you’re gonna keep getting leads you’re
19:41
gonna keep getting people subscribing
19:43
and watching your stuff like you said
19:45
yeah it just doesn’t disappear just
19:47
can’t what nice another question this is
19:49
off the questions that you sent me as
19:50
pre questions I’m excited about this one
19:52
I hope that’s okay I’m gonna put you on
19:54
the spot a little bit but I think a lot
19:55
of times people think you
19:56
two strategies like okay I gotta make
19:58
the most perfect video in the world and
20:00
you look at companies like Dollar Shave
20:02
Club right for example where they made
20:05
this video and it goes crazy viral and
20:06
then build this huge company up and then
20:08
he sells to whoever sold for like a
20:10
billion dollars right and so we’re like
20:12
okay I’ve got to make the perfect
20:13
YouTube video and let people stress
20:15
about it because that they never
20:16
actually makes something at all versus
20:19
like you told me in Boca share the
20:20
example we talked about the strategy
20:22
like Gillette or other things like that
20:24
we talked about that safe like that’s
20:25
the strategy that more people like me
20:27
can actually do if not like I’m gonna
20:29
make the perfect video instead it’s
20:30
looking at it a little bit differently
20:32
we talked about how how how Gillette do
20:34
their strategy how we can use that as
20:35
well yeah so so here’s the thing when
20:37
you guys are starting your YouTube
20:39
channel um think of it like in the first
20:43
thing you want to do is really go deep
20:44
in your niche whatever you’re doing like
20:46
so for example July what they did was
20:48
they didn’t go out there and say well
20:50
they did they tried to make a viral
20:51
video like Dollar Shave Club and a fly
20:53
right so what they did was they said
20:55
listen we want to dominate for the
20:57
keyword how to shave because the people
20:59
that watch how to shave videos buy our
21:01
product right so you know how to shave
21:02
your head how to shave your back how to
21:04
shave your legs right we did all these
21:06
videos that got hundreds of thousands
21:07
and millions of views and they were very
21:09
targeted to their subscribers so the
21:12
thing I would tell people is figure out
21:14
what your niche is figure out what your
21:15
you’re gonna go after and go deep in
21:18
that niche kind of like the way you
21:19
explain the whole blue ocean strategy
21:20
and expert secrets because you know and
21:24
the one thing you don’t want to do is go
21:27
and look at someone has a million
21:28
subscribers and then follow what they do
21:30
right so like say you’re doing because
21:33
that you know they’ve already been
21:34
established they already have a huge
21:35
audience so say you’re doing Amazon all
21:37
you want to do is go through Amazon say
21:39
okay make videos on Amazon on Amazon FBA
21:41
on amazon drop shipping on amazon
21:44
affiliate and then go through and hit
21:46
every every time anything that someone’s
21:48
searching for amazon you want to make a
21:50
video on and it doesn’t have to be a
21:52
perfect video like you say it just has
21:54
to be engaging enough you to get to get
21:57
retention but it doesn’t have to be this
21:59
high production video but what you don’t
22:01
want to do is you don’t want to make a
22:02
video on amazon then make a video on how
22:04
to make money online then make a video
22:06
on procrastination and then make a video
22:08
on the cronut right
22:09
you want you wanted to if you’re just
22:12
starting like you want to create like
22:14
this this this traffic lane that YouTube
22:17
knows okay when Joe puts a video out
22:20
it’s gonna be on Amazon and then the
22:23
then they’ll start showing your video
22:24
for more to more more people that search
22:27
like say Amazon stuff and then you can
22:29
expand out from there very cool
22:31
yeah years ago look at Gillette so it’s
22:33
fun after you told me that story I went
22:34
into and look there you see all the like
22:36
their stuff that I never would have
22:37
dreamt people are looking to shave for
22:41
that now to which is awesome
22:43
it’s very cool okay my next question for
22:46
you is um when when someone creates like
22:50
the creating videos and posts on YouTube
22:51
they’re not getting any traction
22:52
knocking a lot of views like would be
22:54
the best way for someone to look at that
22:55
and I okay here’s how I tweak it or
22:56
optimize it to get people to actually
22:58
start watching my videos alright this is
23:01
a great question because I see this all
23:02
the time like a see people post in their
23:04
their videos up there and they’re
23:06
getting no views and they just keep
23:07
posting the same videos so here’s they
23:09
think of it like this thinking your
23:11
YouTube channel like say you have a
23:12
store brick-and-mortar store thinking
23:14
YouTube channel as that that’s your
23:17
storefront right the videos that you
23:18
create are your product and the people
23:20
that view it and subscribe are your
23:22
customers right there reason and say I
23:24
want that product if you’re putting
23:25
videos out you know I’m always watching
23:27
them or subscribing or very little
23:30
people are watching subscribing you
23:31
change up the way you’re making your
23:34
videos there’s something wrong with the
23:36
way you’re making your videos don’t
23:38
batch out don’t batch out your videos
23:40
and just just throw them out there you
23:42
have to you have to see what videos are
23:44
engaging so what I would say is the
23:46
first thing I would start out is like I
23:48
said find your set of keywords write
23:50
your content bucket start putting those
23:52
videos out see which videos start
23:55
getting some traction and then double
23:57
down on those keywords the other thing
23:59
you want to do is constantly be testing
24:01
your thumbnails the two most important
24:03
things about your video is going to be
24:04
your thumbnail in your attention you
24:07
have the best video in the world but if
24:08
your thumbnail stinks and your title
24:10
doesn’t have a hook people aren’t going
24:12
to click on it
24:13
so the thumbnail is that’s like the
24:16
visual hook that’s going to stop people
24:17
from scrolling and say what’s happening
24:19
here you know so big faces
24:23
attacks your title has your keyword in
24:25
it but it also has your hook and then
24:27
the video the first 30 seconds to the
24:31
minute is the most important part of
24:33
your video because that’s where you want
24:34
to hook people and that’s why you want
24:36
to keep at least 80 percent retention
24:37
and you want at least 50% retention all
24:40
the way to the end if you’re not getting
24:41
that the best thing to do is in after
24:45
you shoot your video putting call-outs
24:47
put in some b-roll kind of do some
24:50
pattern interrupts to keep people
24:52
visually engaged with your video because
24:54
unlike like say a podcast when people
24:57
are watching on YouTube if you’re not
24:59
visually engaging them they’re gonna
25:01
look somewhere else like a hundreds of
25:02
an options for them to click on around
25:04
the video like a distraction right like
25:06
a good example of this is on your
25:08
channel you had a video up on sales
25:10
funnels and you know you posted a few
25:12
years ago it got a couple of thousand
25:14
views we took that same video just added
25:17
call-outs and b-roll I think that new
25:19
video has a hundred fifty thousand views
25:22
and the simple thing is is even though
25:26
it’s amazing information it doesn’t
25:28
matter who it is like if people aren’t
25:30
like visually stimulated they’re gonna
25:31
they’re gonna go off yeah interesting a
25:35
couple things that I learned from either
25:36
were crazies like the the thumb no one
25:37
like you said we should make these
25:39
beautifully designed some nails and then
25:41
they click through rate wasn’t very high
25:42
and then you made these no offense but
25:44
like these ones I’m like ah and there’s
25:46
like five times more click throughs like
25:48
oh crap it was interesting a funnel
25:50
hacking live Prince EA talked about they
25:51
said that when you do a shoot most
25:52
people like they do the video and then
25:54
they try to find a steel to make the
25:56
thing he’s like no like you bring
25:57
professional photographers it’s like
25:58
that’s the most important part is the
26:00
thumbnail he said that the spent more
26:01
time try to get the right thumbnail
26:03
image sometimes in the entire video as a
26:05
whole and so I think that’s one big
26:06
thing the second thing that I learned
26:08
for me that was interesting and we did a
26:09
hundred plus episodes of our funnel
26:11
hacker TV show and I love that there’s
26:13
so much fun but we never got tons of use
26:14
I’m like why do people not loving this
26:16
and when you started looking at our
26:17
stats right well the reason why is you
26:19
know people watch the first a little bit
26:20
and then you have like a 30 second cool
26:22
intro that was like amazing like it was
26:25
the most amazing intro of all time like
26:28
you any crater be so proud of like this
26:31
amazing intro and then they got into the
26:32
content and you showed me like here they
26:34
are
26:34
and then the intro starts and then root
26:36
and then like people at the end that
26:38
make it through that stay on and you
26:40
have from like take a 30-second intro
26:41
make it like a one and a half second
26:43
intros like but it’s so icons on a TV
26:47
show they have a huge inch on this
26:48
amazing in your I get they’re not
26:49
watching TV they’re sitting here with
26:50
YouTube with a thousand things around
26:52
them like distracting them you got to be
26:53
focused and like get to the point quick
26:55
and engage them and keep them hooked so
26:57
yeah things like that that I created
26:59
like me or like I look at my intro it’s
27:01
so long it’s like that’s not the right
27:03
the right move no no people yeah exactly
27:07
like so the best kind of format is like
27:09
a 15 second hook 4 to 5 second like
27:12
branded intro 10-15 seconds who you are
27:15
your content and they call to action at
27:17
the end so cool yeah oh man well do I
27:20
appreciate you coming on man this is fun
27:22
be my first live interview I’m not I’m
27:23
not the best interviewer but you’re a
27:25
great guest and share some some super
27:26
actual and important things and I think
27:29
I’m what I would recommend you know
27:30
we’re funnel hackers here so we’re gonna
27:32
like looking and modeling what people
27:33
are doing and so go look at our channel
27:35
and look at look at the videos get a lot
27:37
of views and ones that don’t get very
27:38
many and jozin they’re always optimizing
27:40
stuff and figuring things out but but
27:41
half of this whole game is like looking
27:43
at what was working in the middle is
27:45
that working right that’s what I’m doing
27:47
sweet here doing like we’re always doing
27:48
that in our all aspects said why is that
27:49
working what was the reason and then
27:51
trying and testing and making little
27:52
tweaks and changes I would love he
27:54
shared one last thing just because I
27:56
remember the first time there was a
27:57
plug-in in chrome I think was chrome
27:59
that you told me to download and I
28:01
downloaded this like three or four years
28:02
ago and now after I go to youtube I see
28:04
all the staffs and it’s like so much fun
28:06
to see all that kind of stuff and I
28:08
think most people don’t even know that
28:08
there’s stuff like tool that is
28:10
available to give you all the analytics
28:12
all the detail on the video or talk
28:13
about any of the tools like that that
28:16
you use right now people can use as well
28:18
yeah so one of the ones is vid IQ is the
28:20
one that I told you about which is is I
28:23
love it because I do SEO so like the
28:25
data in there is amazing and you know
28:28
everyone should get it they have like
28:29
the best part about like you can put
28:31
your competitors in there you can see
28:33
what they’re doing you see like what
28:34
videos are trending for them you know so
28:37
so that’s a great video another one I
28:39
think is too buddy which is you know
28:41
it’s okay but like if my preference is
28:44
definitely good like you just because it
28:45
has all that data especially if you your
28:48
car
28:48
testing and looking at stops it’s great
28:50
surely they show you like your
28:51
competitors videos like this video got
28:53
added X amount of people to their
28:55
subscribe their channel because this
28:56
video and then there’s seventy views
28:57
they got how many’s getting per day I’m
28:59
like all that you’re like how would they
29:01
tell me all this stuff is amazing it
29:02
shows you all the stuff that and then
29:03
you can reverse engineer from there like
29:05
funnel hacker that’s what we’re looking
29:07
how to reverse engineer things and this
29:08
gives you like it’s basically here’s
29:10
what’s happening the video and then from
29:11
there you can reverse engineer it cool
29:13
now no one need to do what I need to
29:14
create I gotta make something better how
29:15
do i how to make something that’s gonna
29:17
it’s gonna beat that one out so I get
29:18
all those yous come to mine instead and
29:19
and stuff like that you know awesome oh
29:23
thanks Joe I appreciate you coming on
29:24
the show
29:25
everywhere t I could time with Joe
29:26
comment down below say thank you Joe we
29:28
love you he’s been such a huge huge you
…
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