Marketing Secrets - Secret #2: How To Turn 3,000 Email Clicks Into 300,000 Visitors

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:00
so the big question is this how are
00:04
entrepreneurs like us you didn’t eat and
00:06
take on venture capital we’re spending
00:08
money from our own pocket how do we
00:10
market in a way the left-half see our
00:12
products and our services and the things
00:14
we believe in out of the world and yet
00:16
still remain profitable that is the
00:19
question and the podcast give you the
00:21
answers
00:22
my name is Russell Duncan and welcome
00:24
your marketing secret what’s up
00:31
everybody this is russell brunson and
00:32
welcome to marketing secrets episode
00:34
number two so taking a while you sing
00:36
marketing seekers to the posed market in
00:38
your car but i’m glad we’re here without
00:40
her hanging out and hope you guys
00:41
enjoyed that episode number one
00:42
yesterday a lot of crazy stuff has been
00:45
happening over here as you know we
00:47
finished which was still the last week
00:48
of our book launch but kind of moved on
00:51
to the next funnel in the process which
00:52
is fun but we just passed fifty thousand
00:55
books officially sold almost 51,000
00:57
actually this morning which is cool or
00:58
this evening it’s night time here I’m
00:59
actually at the office might in the car
01:01
like normal and and it’s been really
01:05
cool and then this week we’re doing what
01:06
we call seven day launches its new
01:08
process I learned from Brendon Bouchard
01:10
and try it out first time we’ve done it
01:13
and it’s fun I’ve been funnel hacking
01:15
him he does that three or four times
01:16
front in about swipe files and a whole
01:18
bunch of things and we’re testing it out
01:21
so day number one happened today so you
01:22
saw that we basically add some
01:24
promotions for it
01:25
and basically i sat in the conference
01:28
room and taught and trained for three
01:29
hours live and then three hours next
01:31
three days you know two more days in a
01:32
row so three days in a row and and then
01:35
tomorrow actually be doing a
01:37
presentation we’ll be selling our to
01:39
comical coaching and if I execute right
01:42
hopefully as hoping as well and we’ll
01:44
you know good stuff clapping Sophie okay
01:47
you put out details all kind of pan out
01:51
but it’s really cool way it’s Kuwait to
01:53
to sell something but also give insane
01:55
amounts of value on wait bill turns
01:57
reciprocity if you will love you more
01:58
which is what marketing is all about so
02:00
it’s fun I’m excited for it and you guys
02:03
are not watching it if you go to experts
02:05
secrets masterclass calm you kind of see
02:06
the process in action
02:07
so hey we’re all talking right now is
02:10
I’ve been
02:12
I’ve been totally geeking out on Gary
02:14
Vaynerchuk last few days and a couple
02:17
reasons why I think the biggest reason
02:20
why is I’m noticing that especially as
02:23
we did was launching the book we did a
02:25
whole bunch of with virtual bookstore
02:27
and I started doing Facebook Likes
02:28
always doing people’s audiences I was
02:30
interesting because some people values
02:31
were like really bad a lot more than I
02:34
thought and somebody’s right insanely
02:36
good and I started watching it through
02:38
the people that are doing this game
02:40
right and I started looking at that and
02:42
and just trying to get a really clear
02:45
picture and it’s interests that seem
02:48
like there’s people that are good at
02:49
different channels I said we’re going to
02:50
Instagram so you look good at you choose
02:52
let’s get it Facebook’s we’re going to
02:53
just this different channels right and
02:55
the only person I see who’s good at all
02:57
of them consistently across the board is
02:59
Gary Vaynerchuk and so I’ve been
03:00
watching him not just from like a
03:02
learning but from a watching sampling
03:05
what he’s doing every single platform
03:06
and god he’s like the only person I know
03:08
that I can see I can find it’s just
03:10
really dialed in on all of them I know
03:12
there’s no what’s happening in their
03:13
markets I just don’t follow the other
03:14
markets where he’s got it got it working
03:17
on all cylinders and all these different
03:18
spaces right again Facebook YouTube
03:21
Instagram podcast
03:23
anyways across the core channels he’s
03:26
there and I did a podcast a couple weeks
03:28
ago about this about how he kind of
03:31
mentioned one of the things that let’s
03:32
do that your tea your phone right here
03:34
is like the equivalent of of the TV in
03:37
the 1950s right like there are only
03:39
three or four channels back then and the
03:40
people who were on those channels
03:42
dominated and today is kind of same
03:43
thing right now your phone’s got those
03:45
three or four apps people you see all
03:46
their social communications it’s like
03:48
that’s the majority like 90s they are
03:49
having their cell phone out so the games
03:51
is happening there and so it’s
03:53
interesting it’s like as I’m in live and
03:55
watching him as he’s like dominate each
03:56
of these channels I think how can I do
03:57
that and it’s funny I had a lot of
03:59
people like Russell I cannot keep up
04:00
with your content on how you’re doing it
04:02
you’re doing podcasts and YouTube or
04:04
Facebook live and this and then I all
04:05
these different things and it’s because
04:07
I’m trying to the same thing I want to
04:09
be so in every single channel like
04:11
wherever you go you’re seeing I want to
04:12
be relevant because it’s finishing the
04:15
last play you’re not two years or so so
04:17
many of my friends who focused on the
04:19
marketing we’ve been doing last ten
04:21
years had become Earl irrelevant and as
04:23
I try to do Facebook lives with life
04:24
there audience oh that’s like
04:25
like they’re not relevant and it’s
04:28
interesting and if you asked me my
04:31
opinion before this weekend I’m thinking
04:33
a lot about this and this was a big mind
04:35
shift but I hope that this gives you a
04:37
my cousin totally gave me one like and I
04:40
don’t want to I don’t want as I tell you
04:42
this I don’t want anyone to discount bag
04:43
Oh email marketing stick that’s not what
04:45
I’m saying by any stretch of the
04:46
imagination email is still hyper hyper
04:49
report and will continue to be important
04:50
because because it’s a lot of reasons
04:53
like my got started like my first mentor
04:55
market orders I build let’s build let’s
04:56
build lists so I like I focused on that
04:58
in a statement but listen were million
05:00
entrepreneurs and like it’s been like
05:02
the good times in the bad times during
05:04
the good times it helps amplify things
05:05
or that times helps save your butt
05:06
savings bankruptcy twice that I can
05:09
remember her and probably for her but I
05:12
was like that was the key right is this
05:13
giving you this your own distribution
05:15
channel we can get messages out to
05:16
people and I would say for the last hour
05:19
what email was invented but from then
05:21
till probably the last year so like it
05:23
was King it was the most important thing
05:25
and again I’m nervous leaking this
05:27
podcast I won over by Cooler right email
05:29
anymore no you have to focus on email if
05:31
you ready um I’m gonna hearing from me
05:34
back home seeker spoke having the
05:35
conference and a you reason I’m secrets
05:37
book I talk about there’s three types of
05:38
traffic right traffic you control
05:40
traffic you don’t control in this
05:41
traffic review alright so traffic you
05:43
control like Zuckerberg owns Facebook
05:45
right your own Facebook traffic he owns
05:47
it but I can go buy an ad I can control
05:49
I can send it somewhere on same thing
05:51
like YouTube’s owned by some like people
05:53
own these channels so I don’t own that
05:54
traffic back in control I can buy it out
05:56
of pushes somewhere now when I push in
05:58
the astronaut I want to push it
06:00
somewhere with traffic transitions from
06:02
traffic that I’m controlling into
06:04
traffic that I own so for me for the
06:06
last ten years 100 sent like send all
06:08
that traffic to an email list because
06:10
then the during lesson and you there on
06:12
your list now and you got I still
06:14
believe that like don’t don’t don’t
06:16
think I’m taking away email I’m not it’s
06:18
still a key like still the best waiting
06:20
to transition from traffic you know to
06:22
traffic you don’t know there’s traffic
06:23
you don’t control right and that’s like
06:25
SEO PR also have stuffs happening but we
06:28
had a blog we had an article today
06:30
actually post if he hasn’t read informed
06:31
I can trying to find the headline really
06:33
quick it was it made me feel really good
06:36
that I sense my parents
06:38
and they all excited which made me even
06:40
more happy so the title of the headline
06:42
was this entrepreneur built its 360
06:44
million dollar staff business that was
06:46
entirely self-funded there you go
06:48
there’s a headline for all that those
06:49
who are watching the video feed over on
06:52
YouTube right and so on
06:53
it was awesome right but like the
06:58
article happening I can’t control like
06:59
stuff traffic’s coming from places I
07:01
can’t control that so it’s like oh like
07:03
so I needed to set up capture I hope I’m
07:04
capturing and putting in place is
07:06
writing the email then I can control
07:07
that traffic I can send a places right
07:08
okay so there’s like there’s my beliefs
07:11
like the core the foundation isn’t that
07:13
change like it’s still shocking you
07:14
control traffic you don’t control all
07:16
cycling into some types of traffic that
07:18
you do control you know control doesn’t
07:20
only mean an email as though I still
07:22
think email is one of the best and
07:24
there’s my new GM email I send email and
07:26
directly goes to people okay but here’s
07:28
a negative side email okay you send an
07:30
email it goes to somebody and then it
07:33
dies send an email go something dies
07:35
okay so the channel is powerful but
07:37
that’s the downside then you’ve got all
07:39
these you know filters and promotion
07:40
tabs all scrappy you’re always fighting
07:42
against as well it’s like it becomes
07:44
less less effective but I say like let’s
07:46
say I send email to my list right of
07:47
over a million entrepreneurs have come
07:49
through our list I don’t know exactly
07:50
that number account is today like who
07:53
are out interactive it’s not a million
07:55
it’s close to that if you look at when I
07:57
send an email out you know I might get I
08:00
don’t know thirty to forty thousand
08:02
people to open the email and some that I
08:04
might get ten thousand clicks which is a
08:06
good even expectation I look exact
08:07
numbers been a while but something like
08:09
that like I got ten thousand clicks for
08:11
the email like that’s awesome
08:12
I mean reacting day like Michael if I
08:14
get five see if I get between three and
08:15
five thousand clicks but you know I was
08:17
like oh celebrating right which is
08:19
awesome now I want to put it on put some
08:20
things perspective because that’s still
08:21
like still good but understanding the
08:24
power of evil if I click a button it
08:25
goes from his inbox and I get clicks
08:26
fast but the downsides is there and then
08:29
it disappears in in the the lifespan of
08:31
that is very very short it’s finite it
08:33
last few hours and then it’s buried and
08:35
then it’s gone right now on for this
08:37
perspective if you go back and look at
08:38
the book launch experts secrets we just
08:40
finished I did a whole bunch of face
08:42
book lies and from that side steps here
08:45
in front of me suppose we were watching
08:47
out at the office
08:48
right
08:51
fine all right Sophie on skype so I’ll
08:57
close up so this is as of like a week
09:02
and a half ago so even more now
09:03
but it’s kind of cool I so from the
09:06
Facebook lives that we did our reach was
09:08
five million six hundred seventy nine
09:10
thousand seven or 18 people so that’s it
09:12
I sequel of like an open rate in email
09:15
right so I’m you like saw me in a few
09:16
they open the email whatever they saw
09:18
that right now it’s not as good as Oh an
09:19
email open out for grant I’ll take that
09:21
the 5.6 million people saw my face and
09:25
Lucy being interviewed by someone about
09:26
the book crazy like I don’t know how
09:28
much I got to be on CNN like five or six
09:30
times my guest that many people to see
09:32
it like letters are flipping channels
09:33
right then from that three point one
09:36
five million people actually click play
09:39
or sat there and watch some of the video
09:41
over three million people watched it
09:43
right from that we got 40,000 reactions
09:46
people clicking on I like or dislike or
09:48
some or whatever and three thousand six
09:50
hundred and ninety six shared it okay
09:53
it’s interesting I was looking that like
09:54
cool things like all those assets we
09:56
created are there forever like learning
09:58
adds to all of them that are so
10:00
profitable consistently and they’re
10:01
running in the running in like the
10:02
lifespan amis is long time six months
10:04
year two I can go on for forever
10:06
I’m putting videos on YouTube now if
10:08
you’ve been watching final hacker TV I
10:10
post these videos it was cool like the
10:13
video that’s put there but then it has
10:14
this long tail like episode one a final
10:16
encore TV got it something like fourteen
10:18
to fifteen thousand views okay number
10:20
twos I get thirteen thousand number
10:21
three and it’s like they’re all get
10:23
inventing things like they’re theirs and
10:25
they keep growing keep growing we
10:26
actually want to find one from actor TV
10:28
my guess to the next year in two years
10:29
that thing is going to have a hundred
10:31
million million a half two million views
10:33
on it other videos on Facebook we’ve got
10:35
multiple millions of views like for me
10:37
get a million clicks on email I asked to
10:38
take me an entire year you get really
10:39
clicks right so start thinking like and
10:42
then get they’re all different right
10:43
every channels differently guys yeah
10:45
email you got Facebook live chat YouTube
10:47
you got Instagram I’m learning all these
10:49
platforms are kind of really understand
10:50
them but run seeing is like if I use my
10:53
email a little differently than they
10:55
have been using I’m using a moment pass
10:56
to sell I still think there’s actually
10:58
just use to sell but but differently I’m
11:01
not sure exactly a minute
11:02
my brainstorms off top my head I don’t
11:03
know how it’s gonna all pan out but I
11:05
feel like in the past we do is we would
11:08
have long email sequences pushing them
11:10
people through a funnel and all these
11:11
and all sorts of things but I feel like
11:13
I want to shorten that and we’re talking
11:16
about here internally in the office
11:17
Kuhlman like 48 our funnels were sigh
11:18
something comes in and we have urgency
11:20
of scarcity quick there’s 48 hours from
11:22
time the opt-ins the time that offer
11:23
expires and they use deadlines funnels
11:25
with click funnels beginning and done
11:27
and then it’s over and then phonetic
11:28
push them back into are in here a gets
11:31
rid of the experts or the dot-com
11:33
seekers book I my soap opera sign sell
11:35
my soap opera sequences my scientist my
11:37
soap operas in the past where long
11:38
sequence was pushing him throughout a
11:39
funnel and I’m going to compress that to
11:42
like a weekend marathon I think it’s
11:44
pretty 8 hour marathon instead of a soap
11:45
opera sequence right so kind of like two
11:47
to three emails really quick when they
11:48
opt in specific that thing then we jump
11:51
back to our Seinfeld list and my
11:52
Seinfeld list the goal of that in my
11:54
mind are down again I haven’t quite
11:55
perfected as figured out but what’s been
11:58
going on is the gold email now for me
12:00
outside of the 48 hours to to convert
12:03
and cause urgency and scarcity and open
12:05
and close at an offer is to promote
12:07
content because initially like if I post
12:09
a video on youtube I post there nothing
12:11
like it kind of sits there right I can
12:12
buy some ads and slow but if I start it
12:14
I start with a big momentum it’ll grow
12:18
quickly like today when we did on to the
12:20
three hour training we’re on Facebook
12:22
and we were on YouTube and so I promoted
12:24
on face facebook Messenger I promoted
12:26
people to live Facebook email I promoted
12:28
people to the Google version and we had
12:31
over 3,000 people watching live for the
12:34
entire three hours now as people
12:36
actually watched it like the full time
12:38
there’s lots of people up and down but I
12:40
would say you know when all is said then
12:42
from that we had like five or six
12:43
hundred shares like thousands and
12:46
thousands of clicks and I’m looking like
12:48
if I use my email as a tool to amplify a
12:50
video then the video is done when the
12:52
video comes and there’s like you know
12:53
there’s three thousand four thousand
12:55
views and there’s 200 comments then
12:57
Google or YouTube whoever’s like
12:59
crapless videos awesome or Facebook
13:00
saying this video is awesome and they’re
13:02
going to rank it higher than more views
13:03
happen and this thing your email if I
13:05
were sent email it hit there and then it
13:07
would disappear then within within two
13:08
three hours it’s gone like like the
13:11
clicks of stuff are gone from that email
13:12
if I push it to content to
13:15
boost it to my most hyperactive people
13:17
who are all my list who love me we push
13:18
them there and then they start watching
13:20
viewing and sharing and then boosts
13:23
everything else and I get all this
13:24
organic traffic you know it changes that
13:26
three two thousand five thousand ten
13:28
thousand clicks max into hundreds of
13:31
thousands to millions of views and it’s
13:33
like now I’m looking email is like an
13:35
amplification thing it’s like amplifying
13:37
these pre sell ads that you look at I
13:38
guess even like doc I’m serious book I
13:40
should probably be I’m ready I go read
13:42
it but the dot-com stickers book I talk
13:44
all about like the phases the funnel
13:46
like the pre phrase the peas the the the
13:48
pre framed for hit the fun with like the
13:49
most important parts always videos a pre
13:51
freight so it’s like taking a pre fan
13:53
amplifying I’m ramping it up and then
13:55
it’s going viral semi viral or we call
13:57
paid viral force viral with you know
13:59
makes we could pay ads but as behind it
14:00
it can grow that way but it’s taking
14:03
that email would have been three or four
14:04
thousand clicks and turning it into
14:05
300,000 clicks and it’s real really
14:08
fascinating same thing with on many chat
14:11
which is the new facebook messenger a
14:13
first guy guy struggling how do I use
14:15
this I like push people different offers
14:16
it’s kind of confusing and when I found
14:18
now it’s working so good it’s like I’m
14:20
building this list I think with about
14:21
fifteen or sixteen thousand people on
14:22
our many chat list like an email list
14:24
which through facebook Messenger what
14:25
we’re doing is everybody Facebook vibe
14:26
and push it within that fast we get 500
14:28
1000 people show up any Facebook live I
14:30
think it’s insane like log into the bots
14:34
and start Facebook like go they’ll come
14:36
and within my said within minutes with
14:38
500,000 people were live which said
14:39
people see the Facebook live with 500 to
14:41
a thousand people on it then they start
14:43
watching it starts growing and snowballs
14:44
and everything so I’m looking at this
14:46
whole thing differently now where it’s
14:47
like email and messenger are tools to
14:51
amplify the content where I’m going to
14:53
take this take this this asset this
14:56
pre-frame video that I’m creating and
14:59
putting out there and changing it from
15:00
three or four hundred views I would have
15:02
gotten or your three or four thousand
15:04
clicks already got into 30,000 50,000
15:07
100,000 or more and it’s getting me
15:10
excited so again I’m experimenting with
15:12
this but I think it’s funny because this
15:14
is the first time I think in my entire
15:16
career now 14 plus years I’ve had a
15:18
directional shift my beauty mail
15:20
different and I think it’s better
15:24
it’s interesting so anyway I just
15:27
encourage I just want to open this
15:28
thought process for you guys well to
15:30
think about so I’m thinking about it I
15:31
think that we shall be taking backs I
15:32
think there’s something interesting
15:33
there that’s going to be big and so
15:36
watch what I’m doing again I would say
15:37
it’s like listen I’m sings I’m never
15:39
gonna hold anything back and get them to
15:40
do that but watch them doing some doing
15:42
it consistently I’m trying in if I keep
15:45
doing it as working if I stop and oh my
15:46
god I guess it didn’t work
15:47
letting us the key yeah so I understood
15:52
in each of the different platforms and
15:53
understanding of Instagram the same way
15:54
and working Instagram I have some quite
15:56
figured out fact I got my account
15:57
canceled yesterday and I got it back
15:58
last night it’s not a little paranoid
16:00
about but it’s in how I’m like there’s a
16:01
really cool thing about Instagram where
16:02
you have ability to build a building
16:05
relationship and build rapport with the
16:06
attractive character it’s kind of
16:07
snapchatting easier to build cuz I think
16:09
I can post videos none of this really
16:11
cool thing coming out called swipe up
16:13
and I don’t have you at my account but
16:14
I’ve seen a lot of people haven’t we’re
16:15
trying to get it in our Instagram
16:16
accounts what’s happening is I can be
16:17
doing these yeah I still called snapchat
16:20
screen just a four year but whatever
16:22
they call them in in Instagram where I
16:24
can go and I can make these videos right
16:26
so the videos I’m telling the story I’m
16:28
telling a story throughout the days I
16:29
can hear I’m doing this and kind of a
16:31
mini version of what we were in funnel
16:32
hacker TV but I’m doing and telling this
16:34
story and as I’m telling the story I’m
16:36
driving they here just record a podcast
16:38
one of yours swipe up and they swipe up
16:39
and it maybe takes them to whatever URL
16:41
you want and like that is magic so I
16:46
think that’s the like I think Instagram
16:48
is similar in my mind to Facebook
16:50
Messenger and email and I don’t have
16:51
names for yet or haven’t figured out
16:52
like a system but the goal of those
16:54
platforms are to like to build rapport
16:58
with the attractive character and then
16:59
amplify content in the content or
17:01
preframe bridges which precede went into
17:03
into funnels and if you start looking at
17:06
that way I think there’s something new
17:07
and exciting and yeah so there you go
17:10
guys
17:11
we’re what on 17 minutes you get longer
17:13
now and about my car sorry about that I
17:15
hope you don’t mind but um hopefully
17:17
gets your mind will tune or spinning
17:18
that’s the direction I’m thinking and
17:19
focusing on and I think it’s going to be
17:21
where things are starting to transition
17:23
to so hope helps thanks so much you guys
17:24
for hanging out if you’re not subscribed
17:27
yet go to marketing seekers calm and
17:29
subscribe on iTunes and leave your
17:31
feedback would love to hear
17:32
if you if you are new to this you want
17:35
to catch them like last five years of
17:38
this podcast used to be called marketing
17:39
in your car you know marking your car
17:41
calm the first like turning 50 episodes
17:42
and get on a free mp3 player just get
17:45
caught up on all the cool stuff we’ve
17:46
been talking about behind your back and
17:47
now you’re part of us and I can let you
17:49
and I like bit on the big secrets so
17:50
over that so thanks you guys appreciate
17:51
you and we’ll coffee is all again soon
17:53
bye
17:54
one more marketing secrets it’s sold and
17:57
go get your copies on my two
17:58
best-selling books book number one is
18:00
called expert secrets and you get a free
18:02
copy at experts secret calm and book
18:05
number two is called calm secrets and
18:07
you get your free copy at com secrets
18:09
calm inside these two books you’ll find
18:11
my top thirty five secrets to leave you
18:13
to become the fastest-growing non
18:15
vc-backed fast startup company in the
18:18
world

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