Marketing Secrets - Secret #3: The What And How

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:00
so the big question is this how are
00:04
entrepreneurs like us he didn’t eat and
00:06
take on venture capital we’re spending
00:08
money from our own pocket how do we
00:10
market in a way the left half our
00:12
products and our services and the things
00:14
we believe in out of the world and yet
00:16
still remain profitable that is the
00:19
question and the podcast give you the
00:21
answers
00:22
my name is Russell Duncan and welcome
00:24
your marketing secret what’s up
00:31
everybody this is russell brunson and
00:33
welcome you guys q marketing secrets
00:35
hope you guys have an amazing day today
00:37
i beautifying our class morning and
00:40
birds chirping I stay stuck surround and
00:43
have a good time so give me a little bit
00:46
cold peace apologize to annoy set no
00:48
sounds were funny but today’s exciting
00:50
day because we have sat event which
00:52
means I think that’s 40 people coming to
00:55
this event and so ye two-thirds and
00:59
regular circle members which is just
01:00
always fun for me and third of them are
01:02
people who are coming who signed up at
01:05
the phone hacking bed Oh all our vets
01:08
are called the safety fucking classes
01:10
anyway so for liking live um a fun three
01:14
days first bad event I did the whole
01:16
thing myself the summer transitioning
01:18
I’ll be doing about about a third of it
01:21
a little more insert of it and Stevenson
01:23
doing the rest so we kind of fun to see
01:24
him start taking the reins on this thing
01:26
you start start running with it cuz I’m
01:29
working on some other cool things so
01:31
it’s a anyway I am just excited for
01:35
sweetly fun work we also are making so a
01:39
couple of things from honking a funnel
01:40
Heydrich TV is going live this week
01:43
we’ve been doing behind the social scene
01:44
show for six episodes today step seven
01:48
will come out when Zepps uh number eight
01:50
will come out and then Thursday we’re
01:51
going to do in the grand big opening for
01:54
before I could big show which is kind of
01:56
cool
01:57
so Kevin who’s been doing behind the
01:59
scenes show is actually going to be in
02:00
Boise today from the side of inside she
02:02
has to meet him which is really cool and
02:03
then Brandon Fisher who’s done some
02:06
active TV he’s finishing up a bunch
02:09
episodes and so instead of launched at
02:11
asleep which
02:12
because we said on the book launch which
02:13
means you know the pros and the cons
02:15
like it’s been fun because selling a lot
02:17
of books and doing stuff it’s also like
02:19
kind of knowing she’s always selling
02:20
stuff so basically monsters going to get
02:22
back and just going to be given cool
02:24
content we also figured out last week
02:26
that’s really cool way to put together
02:28
the dot-com or the Russell Brunson blog
02:31
plus the bargaining stickers podcast
02:34
that you’re hanging out there right now
02:35
as well as as well as the third piece of
02:41
this L beautiful aqua TV so come
02:44
probably in a day or so if you go to any
02:46
those domains
02:47
Russell Brunson I saw a little hacker
02:48
got TV we’re marking stickers on Carpio
02:51
see the all three bloggers can hook
02:53
together all in their own different
02:54
journeys and it’s going to be cool away
02:55
it’ll be faster PS coming after you
02:57
after you and you discover me and find
03:00
stuff to come back and they’ll start
03:01
like that and deep into all the
03:02
different things that were publishing so
03:04
really excited for that and I don’t even
03:08
know what the the best thing shared the
03:09
edges this morning so many cool things
03:11
we could really talk about this last
03:14
week has been just so cool we didn’t
03:19
pull them some some really cool things
03:21
and grateful for and i’m sure i’ll be
03:24
sharing documenting a lot of the
03:25
processes you guys here Oh over the next
03:28
two weeks which is pretty cool so I
03:33
think the coolest students to talk about
03:35
today is talked about last week during
03:38
so we give you the big product launch
03:39
for the first three or four weeks launch
03:42
the book sold but here at fifty six
03:45
thousand copies a program fifty four
03:47
thousand some like that which is
03:49
insanely cool and the end of it we get a
03:51
school seven day launch where I
03:52
basically got up on the stage and I
03:54
taught for three days three hours a day
03:56
for three days from nine hours and it
03:58
was kind of cool to the city to finish a
04:00
book and send it to the printer it’s
04:02
like or the publisher it’s like done out
04:03
of your hands you can’t like Jack was
04:05
that her best was a seaport and there’s
04:07
other things I wanted to add to looking
04:09
back now my being I was never done this
04:11
is you know you know this I wasn’t
04:14
allowed to wasn’t able to and so it was
04:19
kind of cool for three days was like I
04:21
got a chance to teach stuff I wish that
04:23
was in the book but like
04:25
go deeper on or like you know stuff like
04:27
that so the master class is cool but we
04:30
kind of model Brennan Bouchard seven-day
04:32
Lawson so basically today we show and
04:34
then it will be up for 24 hours and pull
04:36
down the show next one pull down still
04:37
next one pull down and then you know I
04:39
made an offer and so we launched our two
04:41
Carmical coaching which was really cool
04:42
and a lot of those and then we closed
04:46
down last night and then max I passed
04:49
out so before they can shut it down oh
04:51
but uh what kind of glad I passed out
04:54
because it made mixer like a lot it
04:57
sometime I passed out tablet when I
04:59
suppose read dad what kind of shut down
05:01
early this morning so um it was a pretty
05:04
cool I hope you guys watch that process
05:06
one things I talk about in there and and
05:08
I share a lot of inner circle members as
05:10
well is just what’s the process like
05:12
what are the phases in the business
05:14
right it’s interesting like I read books
05:20
before talked about this was more like a
05:22
business standpoint like how to go from
05:23
zero to millions only to 10 10 to 15 50
05:25
to 100 never starts out like management
05:27
teams are really higher in the
05:29
autocratic which is all good but I’m
05:32
more ISA from a marketing standpoint
05:33
because it changes as well so what are
05:35
those different phases how do they how
05:36
do they go and so on it was kind of
05:40
quiet I I caught that in fresh showed
05:42
like young zero to seven figures a year
05:45
is all about like it’s all about like
05:47
figuring out what it is you’re selling
05:50
and how you’re selling it which is
05:52
because most of us never make it past a
05:53
million bucks a year it’s because they
05:55
don’t know what they’re selling at how
05:57
to show it or they don’t they’re selling
05:59
like customers want like so close for
06:01
what now phase like what is it you’re
06:02
selling and how are you selling it and
06:04
you’re this time be using entrepreneurs
06:06
it’s essentially being creative like
06:08
you’re being creative like making
06:09
different things and ideas and products
06:10
and businesses and offers integrate
06:11
you’re doing a lot of stuff until you
06:13
figure it out until you figure out I
06:15
also like one of the things the products
06:17
and businesses and offers here I can be
06:18
doing a lot of inaudible heads like ah
06:20
this is what people want sweet I got the
06:22
one now and reject what they want and
06:24
know how to sell it and then to Mary
06:27
that’s what’s deal that’s always tell
06:28
our people like folks on straighter
06:30
webinar to sell your product and then
06:31
you just keep your weekend weekend that
06:33
time you’re shifting the strata keeping
06:34
the service Lea making change change
06:36
change you know whatever
06:36
is specially for that boom then you
06:38
could start scaling transitions at phase
06:40
number two which is going from the zero
06:43
are from 4 million to 10 million and
06:45
then this time it’s funny because I was
06:47
always I think I always fought this
06:49
phase because I’m because my fear of I
06:54
can’t respond to trade and in the
06:56
creative part of creating businesses and
06:58
offers and things like that I was afraid
07:00
I was going to lose that if I started
07:01
focusing on one business buddy we’re
07:04
taking a lot of entrepreneurs to see the
07:05
fear subconsciously or consciously who
07:07
knows I know that I fear that and that
07:10
realizes like wait a minute is the
07:12
creativity switch I’m switching my
07:13
creativity from launching new businesses
07:14
and offers to this is my business now I
07:16
figure out what now now I’m just
07:18
focusing on like how use my creativity
07:20
make you offer special in or how could I
07:22
tell you on the back end if you really
07:24
focus on on the 3 phase of the grow
07:27
business like acquisition funnels
07:30
ascension funnels and monetization
07:32
funnel and that’s kind of next phase and
07:34
the third phase after you have figured
07:36
out is you should turn your creativity
07:37
from new offers to superior page
07:40
visitors traffic it’s been fun so that’s
07:41
kind of where I’m at in fact last week
07:43
we had a whole meetings our traffic team
07:44
I told my like this is now my focus is
07:46
here is like we had enough offers enough
07:49
all the pieces are in place now for our
07:51
company you know and and where we’ll
07:54
race them to seven eight nine to nine
07:58
figures a year
07:59
sprinklers would come on hope I don’t
08:01
get soaked it was I felt you were
08:04
listing it outside in my backyard
08:05
playing the other birds and shipping
08:07
anyway so transition might focus to the
08:10
traffic side the cool thing about
08:11
traffic side is it doesn’t take you the
08:13
entrepreneur as much the creativity in
08:15
the businesses and offers is
08:17
entrepreneurship and the creativity in
08:19
front and offers and back it offers is
08:20
usually entrepreneurship creativity in
08:23
traffic a lot of times to be driven by
08:25
other people which is kind of cool
08:26
so if we have an exciting shoot and
08:28
transition just phase we’re hopefully
08:30
I’ll be able to take the foot off the
08:32
creative gas and focus on you know the
08:34
traffic stuff but um it I guess
08:37
what I really want to show yesterday she
08:40
said I wanted to get my solution
08:41
launched the two comical coaching which
08:43
was shut down this morning and shut down
08:46
it just the coaching piece of it it just
08:49
shines millions rebuilds will pass to
08:51
millions and it’s cool because I figured
08:57
out a what now I did it over a four-day
08:58
period of time a lot of people for ten
09:01
years two years three years so we
09:02
launched he started doing it and part of
09:05
it like you still say do the seven day
09:06
long tribe and I’m and I’m doing the
09:08
trainings work I could still like good
09:11
never too late a trim that actually did
09:12
a webinar as I did was I did the
09:14
webinars with each well it’s kind of a
09:15
cool teacher webinar so I showed a
09:16
webinar right and the weather I happen
09:18
to be pitching the thing ice cream
09:19
selling the end of this thing so people
09:21
got to watch me pitch them and as I was
09:22
doing I could like instantly as I’m
09:24
doing I can feel I don’t let you like
09:26
you can feel like I did this wrong I
09:28
miss parts ladies wrong so super aware
09:30
of that so the next I came back they’re
09:31
like I just go up to Canada to reteach
09:37
alright to show what I did in the
09:39
webinar and be and because I was where I
09:41
was like these are parts that messed up
09:42
on the structures and different effects
09:43
later in the future is how a tweak
09:44
things I kind of walk and the audience
09:46
that lands able to go back through my
09:47
clothes against I’m showing teach them
09:48
how to closes and kind of reclose people
09:50
and that day sales are going crazy so I
09:52
was like cool I figured out that the
09:55
hell free I’m can figure than what and
09:57
then the how and then that day after
10:00
that I was like wait a minute I think my
10:02
pricing is wrong on this there’s
10:04
something weird my gut like I just like
10:05
he’s working out the presentations I
10:08
wasn’t tired by kind of felt like I
10:09
bummed out for my guys didn’t quite do
10:12
right and so the third day after after
10:15
the whole thing was done when we sat
10:17
there and Frank and I were talking about
10:18
pricing things that awesome like I
10:19
shitted I was like yes this was the
10:22
right pricing strategy so we shifted it
10:23
and and it is a Ramada fee I could go to
10:26
the details of the pricing strategy but
10:28
that’s less important as much as
10:30
important of like as I was doing this
10:32
offering live for everybody for four or
10:34
five six pm that we had urgency scarcity
10:37
is about six days up from beginning to
10:39
end the whole time on the fly I was
10:42
shifting things we should give the
10:43
presentation should cuz we offer
10:44
switcher the price place you today we
10:46
get we ship ships it also is like with
10:48
Thomas responds like yes
10:49
and then folks are just going crazy and
10:51
so I’m telling everybody I’m tell you
10:54
it’s like do webinar week every single
10:55
week and every time you’re making shifts
10:57
and changes is because it’s not saying
10:59
like do that same webinar every single
11:01
week and he’s not changing it’s like no
11:03
do it then you’re like okay what was
11:04
wrong what we liked was my pricing on
11:06
this rug was and your shipping shipping
11:07
he over and over and over again what
11:10
happened is it typically is most people
11:11
the first time is taking three or four
11:13
weeks from their month maybe two months
11:15
of shifting and changing shifting
11:16
changing a boom you hit it you figure
11:17
out boom this is the how and while that
11:20
this is the one house it’s got one hand
11:23
and boom it just blows up right and so
11:25
but we’re live in the six acre a time
11:29
because we’re getting traffic we’re
11:30
doing stuffs happening we’re able
11:31
shifting faster I think it’s better you
11:32
get the fasciae and we’re identifying
11:34
figure out the same Wow now the the what
11:38
now what you’re selling and how you’re
11:39
selling it because I also think as soon
11:42
as you figure out those two things like
11:43
what are you selling and how are you so
11:44
what now I think million dollars is fast
11:47
and easy and simple but most people
11:49
never get past that and so it comes down
11:51
to G throwing an offer out there trying
11:53
it fails training fails try it a little
11:55
better try keep you’re doing two adults
11:57
and boom it hits and then you hit the
11:59
the right one now and we got that that
12:02
it just picks off so anyway I hope that
12:06
helps you guys because it’s not me this
12:07
weekend and we did it and we ship two
12:09
things in the middle of creation and
12:12
that’s why we’re able to close another
12:13
week so strong so anyway there you go
12:16
guys the one the hell figure that out
12:18
what are you selling and how are you
12:20
selling it if you focus on that and you
12:22
know when you hit it because you’ll hit
12:24
them it seems like you’ll be able to
12:25
almost instantly scale to million bucks
12:27
honestly like that’s that’s that’s how
12:31
you know we hit it innocent you figure
12:33
that needed a million mini transition to
12:35
the next phase but from a lot of you
12:37
guys out to face you’re in right now so
12:38
think about that think about it what are
12:40
you selling
12:40
how are you selling it because also you
12:42
feel great the right product beyond
12:43
right selling mechanism then you’re
12:45
screwed right
12:46
comes down to like really identify like
12:48
what are you’re selling and then how
12:49
sighs you’ve really good selling America
12:50
something I’ve webinar converts my
12:52
products that’s nobody it’s not growing
12:54
like if you’re confused reg it’s not
12:56
growing why I kind of scale the things
12:58
because you got the wrong frog together
12:59
a selling system strong products gotta
13:01
fix this thing
13:02
anyway that’s why guys that said I’m
13:05
going get ready for the day fat events
13:07
starting making my kids excited
13:09
appreciate you all and we’ll talk to you
13:12
guys all again soon bye everybody would
13:15
you like to see behind the scenes of
13:16
what we’re actually doing each day to go
13:18
our company if so then go subscribe to
13:20
our free behind the scenes reality TV
13:23
show at WWF lol hacker TV

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.