Marketing Secrets - Secret #5: You Gotta Have Faith... Marketing Faith

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:00
so the big question is this how are
00:04
entrepreneurs like us you didn’t eat and
00:06
take on venture capital we’re spending
00:08
money from our own pocket how do we
00:10
market in a way the left half the our
00:12
products and our services and the things
00:14
we believe in out of the world and yet
00:16
still remain profitable that is the
00:19
question and the podcast give you the
00:21
answers my name is Russell Duncan and
00:24
welcome your marketing secrets what’s up
00:31
everybody this is russell brunson
00:32
welcome to marketing secrets podcast now
00:34
if you are watching this in marketing
00:36
seekers comm you can go watch the video
00:38
of me showing some cool if you’re
00:40
soliciting iTunes that’s cool too but
00:41
even marking stickers calm you can
00:43
actually see I’m gonna show you guys so
00:44
last week I did a podcast or a couple
00:47
days ago about planting seeds a doubt
00:49
they always people message me across
00:50
well you’re so mean I was like I was
00:52
interested in me with this which I
00:54
explained a really important for
00:55
marketing principle and so I want to
00:57
show you had something to kind of prove
00:58
this whole thing works slightly has no
00:59
stevegarson this is next to me everyday
01:01
building funnels and we first start
01:03
working for me at a time I had a water
01:06
filter machine as an Athena that we paid
01:09
like three grand for and I always loved
01:12
it because like this really cool thing
01:13
it fills our water and Danella cool
01:14
stuff and then he told me he’s like oh
01:16
well if using that brand actually
01:18
doesn’t work so there’s only one brand
01:19
that is any good and it’s coming used to
01:22
work for called echo and I was like
01:24
really like what like why is there well
01:26
that is patent said most water machines
01:28
the way they filter says after like five
01:30
or six filters it built up all this
01:32
residue on something and it stops
01:34
working and so this coming as a patent
01:37
where they what to do is that every time
01:38
you turn on it flips distinguish break
01:39
and then it I pushes through breaks off
01:41
the stuff so it keeps working now I have
01:43
no idea if that’s true he may have
01:45
completely made it up for all I know but
01:46
he planted a seed of doubt and that seed
01:48
out became so big if my Athena water
01:50
machines I love like my kids used to
01:52
call magic water every single day we
01:54
would go and we would make magic water
01:55
out of it it is now sitting as you see
01:57
here in my garage and this big pile of
01:59
garbage these drips out a wall actually
02:02
cut the plug because it was hard to get
02:03
to and it’s gone he’s just sitting there
02:05
knocked out I don’t know if it works I
02:07
have a seated out and then I was gonna
02:08
get Kong and he’s like no Condon can do
02:10
T these guys
02:11
the world I have a patent and so because
02:13
of that guess what I have right over
02:15
here you never yes yes it is one of the
02:18
echo machines and sorry is kind of mess
02:21
here in laundry mister we have it
02:23
because my wife thinks me it looked very
02:25
good and they are happy but now I come
02:28
here and this is regular my water from
02:30
is the echo machine okay now again I
02:33
have no idea if it actually is better it
02:36
could be worse for all I know but he
02:38
plays to see the doubt that caused me to
02:39
rip my old machine out into the new one
02:41
in and not go with other competitors so
02:43
the marketing principle is true whether
02:45
you’re doing about yourself to other
02:46
people how can you place a seed of doubt
02:48
so there’s a ball up from yesterday
02:50
those who think that I was mean not
02:52
being mean you guys I’m just teaching a
02:53
good marketing principle it’s anyway so
02:56
that’s why I now one more if you want to
02:59
share if you guys because this is
03:01
important I think a lot of people
03:03
struggle with this is having faith
03:05
before you take action okay
03:07
entrepreneurs um do you be successful we
03:09
have to have faith first right you don’t
03:11
know your product your service is going
03:13
to work like you have that guarantee
03:14
then everybody would do it again in fact
03:18
that’s why people go to school cuz I go
03:19
I’m guaranteed a good job turns out
03:21
you’re not at least not a good job but
03:23
people because the guarantee they do it
03:25
right entre shoot entrepreneurship all
03:27
out not guaranteeing and so you have to
03:30
like have an idea and then you attend
03:31
faith in yourself if you are faith in
03:33
yourself then then you haven’t liked
03:35
then you’re not going to do it in a new
03:37
york times success and then I’ll just
03:38
disappear so all hinges on faith
03:40
it’s weird I know you guys are a
03:42
religious or not and just really matter
03:44
to me it for this thing but on religion
03:47
is the same way right like we we get the
03:50
like we have to have faith first let me
03:51
take that step forward and then the
03:54
truth is manifested back is like oh that
03:56
thing you did is actually right but if
03:57
you knew ahead of time then what’s the
03:59
point there’s no challenge there’s no
04:00
there’s no this whole life becomes
04:02
really boring if there’s no fake you
04:04
knew the answer everything free went
04:06
into it then why would it seem to be fun
04:07
it would would be bored out of our minds
04:09
now I’m telling you this because I had a
04:11
funny experience today that that I want
04:16
to illustrate because it’s kind of
04:17
illustrates this and it’s why black
04:20
people struggles because they don’t have
04:22
faith first their love waiting for the
04:24
perfect
04:24
before they move so there’s this guide
04:26
I’m not gonna mention his name he’s a
04:28
cool guy but like three or four times
04:30
over the last two years he’s messaged me
04:32
asking about my inner circle and I was
04:33
like I’m enjoy man right cool
04:35
Ike here’s where you apply so what has
04:36
questions first I was as much questions
04:37
and he never flies yeah it has happened
04:40
I think at least through maybe four
04:42
times in last two years and I’m always
04:44
like hey man like go get her circle I
04:47
know I can work with you like I do get
04:48
my best coaching you know almost a
04:50
million entrepreneurs but I can’t talk
04:52
to every person individual I wish I
04:53
could but I can’t because like I wonder
04:55
people inner circle unboxing every
04:56
single day on my phone Thank You them as
04:58
well as running my own company and my
05:00
family and my church and the Scout group
05:02
and everything else I’m doing it’s
05:03
insane right I mean I can’t help
05:04
everybody I wish I could but people I
05:06
can’t help they’re an inner circle as
05:07
this is how it works looking their
05:08
circle I can I can look deeper in your
05:09
stuff anyway so he messaged me today
05:11
kind of what he said he said what you
05:15
think he showed me his funnel it’s a
05:16
conference click phone so I was like oh
05:18
cool man you got done congratulations
05:18
looks great and then you said the
05:21
problem is this is the best problem is I
05:23
can’t get I can’t get itself for the
05:25
life of me when people try it their hug
05:26
get people to buy it I was a gay no
05:28
bueno
05:29
inside so I went back side to look a
05:31
little closer and I smiled I said
05:34
Stephen Larson’s well make a we think I
05:35
was funneled I’m like I went on three
05:37
seconds and three seconds he’s like boom
05:38
boom boom I was like exactly the same
05:40
but I saw as well and and I was like I
05:43
just held it like but he didn’t like it
05:45
he missed the whole point right so I
05:47
came back I said
05:48
and actually I helped him out so I won’t
05:49
tell you the answer because you didn’t
05:51
join the inner circle three times you
05:52
asked me about haha but here’s the hint
05:54
and I came a link to a certain funnel so
05:56
the answers in this funnel and it is
05:59
like everything he’s looking forward in
06:00
that funnel I feed so that mean was a
06:02
huge head up heads up hopefully at it
06:05
way we’ll see if he runs they’re not by
06:07
some dad just kind of said that way and
06:09
he said my video wrongs I asked me if it
06:11
was the video stop the video a video
06:14
could you snow we said the reason I
06:15
didn’t join us because I didn’t I didn’t
06:17
think the inner circle could help me
06:18
with my with my specific problem you
06:20
name is names his product and anyone
06:23
just throw 25k at the wall not knowing
06:24
okay
06:26
oh no I got that I saw that I laughed
06:30
out loud and I read it to Steven though
06:32
and
06:33
he laughed because first off the inner
06:36
circle all about personalizing your
06:38
product what is your problem and you
06:39
message me and I tell you the answer so
06:40
it’s the most personalized coaching
06:41
program on planet earth for our industry
06:43
right so like I don’t think it helps my
06:45
specific problem and I didn’t want to
06:47
throw 25k while not knowing so I don’t
06:49
want to have faith and just like assume
06:50
that you know you’re talking about scene
06:51
you should help you know hundreds of
06:53
thousands of entrepreneurs and you know
06:54
B of all these people that pay you
06:56
twenty five K year they read it every
06:57
single year because you just keep
06:58
helping a multi-plate tender so we’re
07:00
all supplement companies I didn’t know
07:02
what I’m going to pay you and then for
07:04
this after looking at blank if you have
07:06
some big ideas on how to blow it up that
07:08
you know the 25k would be chump change
07:10
for for investing to your help that
07:11
obviously that’s a no-brainer
07:13
so the bike number here and say hey man
07:15
I know exactly what it is even 25k and
07:17
I’ll tell you these things I guarantee
07:19
you’ll make more than that then he would
07:20
do it then he will take a leap of faith
07:21
when there’s no leap of faith to be made
07:23
just like my goal is not to sell you it
07:27
in a circle my goal is not to tell you
07:31
like I know the secret giving 5k and
07:32
I’ll tell you like like you missed the
07:34
whole point the goal the the point is
07:37
that you have to have faith first
07:38
it’s like like-minded mentors I’ve hired
07:42
my life I didn’t know if they’re gonna
07:44
be good I looked at them I tried to do
07:45
my research I saw the people I work with
07:46
in your psyche okay I don’t know but I’m
07:48
going to face and I’m going to take a
07:50
step forward and then we do that you get
07:52
rewarded for it right
07:53
they might roll back so sorry man inner
07:55
circles closed for now anyway but the
07:56
answers in that funnel
07:57
so hopefully finds it it’s it’s their
08:00
form and again I want to be a jerk with
08:02
just like it’s from you a tip I can’t
08:04
tell if I did 11 free I would because
08:06
it’s so much fun
08:07
but it’s just interesting how people
08:11
don’t want to take that faith and if you
08:13
want to be entrepreneur like you have to
08:14
understand like that’s the game that’s
08:15
the whole entire thing is you have to
08:17
have faith first thinking your idea if
08:19
faith in the product faith in the
08:20
process faith in the coach is facing
08:22
them faith and mentors stage with all
08:23
these different things and you’re not
08:25
going to know ahead of time if you did
08:27
it’s not entrepreneurship if you did
08:28
it’s no fun if if you know if somebody
08:32
came to you and said this is that
08:32
product sales message that everything
08:34
that you did it and it worked like it’s
08:36
it’s like gambling is like cheating it
08:38
does it doesn’t count it’s not real like
08:41
it comes from like the excitement the
08:43
thrill the fun the satisfaction
08:44
everything comes from from
08:46
the success of it I remember I started
08:48
wrestling when I start wrestling another
08:49
front of wrestle both start the same
08:51
time and it was interesting because
08:53
after year he quit I didn’t what’s in
08:56
like three years I want to say title and
08:57
I’m a rep for me state title he told me
09:00
is like oh man I could want to say
09:01
tattooed I just didn’t want it you know
09:03
I just didn’t want to put in the effort
09:05
looks like kidding me you know I went
09:07
through and last three years to get that
09:09
to earn that like if if I would have
09:12
known upfront like I guarantee you’re
09:13
gonna stay title economic forum not any
09:15
fun like other than like oh what’s the
09:17
point if I know if I can guarantee just
09:19
a title if I do that why don’t you do it
09:20
you know I mean like they the not
09:23
knowing is what makes it great the fear
09:25
of failure is what makes the success so
09:27
great if you don’t have that like can
09:29
you imagine life would be like you guys
09:31
how boring it would be everything that
09:33
you wake up and you know there’s no
09:34
chance of failure so you I came to
09:37
imagine like I would owe anyway so I
09:40
want my message for you guys today
09:42
as an entrepreneurs is you have to
09:44
understand that it takes the faith first
09:48
you have the faith take the step and
09:50
then you’ll be rewarded sometimes you
09:52
put our faith and wrong things which is
09:54
understandable and we follow something
09:56
it doesn’t work hire someone and they
09:57
don’t work out it hasn’t you shouldn’t
09:59
lose faith in all things it’s you may
10:01
got the wrong men to the wrong person
10:02
but keep putting faith in people and I
10:04
did in products because one of them work
10:06
they’d all work that’s okay but they
10:09
will if you if you do that first so
10:11
anyway yet on faith as George Michaels
10:14
would say that’s like I you guys
10:16
appreciate you all an amazing day and I
10:18
will see you guys tomorrow bye everybody
10:20
would you like to see behind the scenes
10:22
of what we’re actually doing each day to
10:24
go our company it’s souls and go
10:26
subscribe to our free behind the scenes
10:28
reality TV show at www.funnelhacker.tv

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.