Marketing Secrets - Secret #6: How To Do SEO The Right Way By Using The Dream 100

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:00
so the big question is this how are
00:04
entrepreneurs like us he didn’t eat and
00:06
take on venture capital we’re spending
00:08
money from our own pocket how do we
00:10
market in a way the left half our
00:12
products and our services and the things
00:14
we believe in out of the world and yet
00:16
still remain profitable that is the
00:19
question and the podcast give you the
00:21
answers
00:22
my name is Russell Duncan and welcome to
00:24
marketing secrets
00:25
[Music]
00:29
what’s up everybody this is russell
00:32
brunson and welcome to marketing secrets
00:33
here my house say about head out to my
00:37
son’s kindergarten graduation which is
00:40
pretty exciting so it’s key were talking
00:42
about last night and he’s like what’s
00:44
graduation piece we had to kind of
00:45
explain that I’m super excited heading
00:47
out and some cool things like the one
00:51
downside we’re doing the podcast was
00:52
also the video so those you’re listening
00:54
iTunes good marketing seekers comms also
00:56
a video version of these but uh I
00:59
usually just do them on my phone all the
01:00
time which was a lot easier and I could
01:02
do more often cited like a bunch of
01:04
things in my mind I wanted to share with
01:05
you guys that haven’t had a chance to
01:06
tell right now so I got a few minutes
01:08
wanted to kind of just hang out with all
01:10
my marketing secrets people so a couple
01:13
a couple things one thing is listen to
01:15
last week’s episode or last last step so
01:18
I didn’t talk about faith like can’t
01:21
have faith first in like in the mentor
01:24
in a business in a product in all those
01:26
kind of things because otherwise
01:28
everyone would do it right it takes away
01:30
all the joy and excitement and the fun
01:32
and that all those things disappear and
01:34
there’s a book a lot of my Mormon
01:36
friends know it’s called faith precedes
01:37
a miracle and without getting into the
01:39
content of the book the title is right I
01:41
think about that like faith precedes the
01:43
miracle like you want to maracle II want
01:44
to launch a business might change the
01:45
world you wanna do whatever it starts
01:47
with faith faith in yourself faith in
01:49
the process faith in it all so anyway
01:52
I’ll leave that there
01:53
alright so today what I want to talk
01:54
about if you’ve listened to me talk
01:58
instead of talking about how like the
02:00
transition is from going from zero to a
02:02
million dollars a year million to ten
02:03
and 10 to 100 and it’s interesting like
02:08
different mindset tweaks
02:11
and the creativity switch like go from
02:14
zero millions all about I figure out
02:16
your what in your Halleck what is it
02:17
you’re selling and how are you selling
02:18
it since you figured out you just easy
02:19
to get two million bucks
02:20
then million to ten is all about like
02:23
figuring out acquisitions funnels get
02:27
people in Ascension funnels to send
02:30
people up and monetization funnels okay
02:31
and that’s like the next phase in the
02:33
process and the third phase is traffic
02:35
like how do you convert cold traffic
02:36
more traffic things like that and our
02:38
jobs entrepreneurs to shift our
02:39
creativity from like figuring out what
02:41
now so you fear that out us now it’s
02:43
transitioning our creativity to front in
02:44
the back end and ascension funnels and
02:46
after we fear that out and get those
02:47
things in place and is transitioning to
02:48
our creativity in traffic and lead
02:51
generation so it’s cool is it in our
02:54
company like the first two phases are
02:56
done right and it’s fun because like the
02:58
two comma Club coaching which we
02:59
launched a while ago it’s all about
03:00
folks like in people from zero to a
03:02
million right the what now and then in a
03:04
circle about about the second phase
03:07
which is going from seven to eight
03:08
figures which is all about figuring out
03:10
the you know the acquisition ascension
03:13
and monetization funnels and then the
03:15
next phase is where my next group of
03:18
people think about opening another group
03:20
called the inner inner circle anyway I
03:22
don’t know what it is
03:23
it’ll be really it’ll be obvious a lot
03:25
more expensive but the goal that ones
03:26
would be like traffic and creativity and
03:28
traffic and that’s working right now if
03:30
my focus is like thinking about it’s
03:32
like all weekend long I start leaking on
03:33
SEO again which I swore I would never do
03:35
I hated SEO right but as I started
03:38
thinking about this like I feel like
03:40
I’ve had times in our company where we
03:43
were eight number one for like work at
03:44
home and internet marketing and Inter
03:46
marketing strategies all these really
03:47
cool keywords but we did it like the
03:49
gray hat way of shades of grey I don’t
03:54
know there’s there’s blackhat stuff that
03:57
we didn’t really do there’s great how we
03:58
definitely did and there’s why I had to
04:00
like was to interlink stuff like that
04:01
takes too long but this weekend I
04:04
started kind of read eking out on and
04:05
think about and like looking at like the
04:08
white hat strategies like I was hating
04:10
because they seemed so slow and organic
04:11
and like you know like SEO supposed to
04:13
be because I realize that that it
04:17
doesn’t have to be Sloan Organic age
04:19
tested you need to get the right things
04:21
from the right people and it’s funny
04:24
about geeking out studying and
04:25
learning all stuff I had this weird
04:27
impression where it’s just like the way
04:29
to rank like SEO the way to rank in SEO
04:32
is it’s the same principle like we’d
04:34
talk to us inside of fill your funnel
04:35
course I talked about in texture seekers
04:37
but I said over and over again is the
04:38
concept of the dream 100 right the dream
04:40
100 is key like Chet Holmes I learned
04:43
for use that so advertising in magazines
04:45
and also used it to get his screenplay
04:48
written and published in Hollywood right
04:50
I use it to generate affiliates but
04:53
dream 100 I was also the key to SEO
04:56
ranking driven hunters also the key to
04:57
Instagram influencers and and as the key
05:01
to YouTube and always traffic strategies
05:03
the dream 100 is the key and something
05:06
is like we’re also know it’s not like
05:07
it’s all about whatever I like back
05:09
linking in keywords but think about this
05:11
so we hired Neil Patel to come to a
05:14
training with us we pin 20 grand company
05:17
out for the day and kind of just look at
05:18
our stuff and give feedback on that CEO
05:20
side he said basically like blog every
05:22
single day and you get links from like
05:23
the best sites like Forbes and Inc and
05:24
things like that and then a data service
05:26
was like 20 or 30 grand a month I can’t
05:28
remember where they were to skew some
05:29
links on these high quality sites and at
05:31
first it’s like magic to me my got know
05:33
how to get a link from for doesn’t make
05:34
sense to me
05:35
they start work on Andrew Brian who does
05:37
our PR stuff and that’s what he was
05:39
doing as getting links from all these
05:40
sites like we got written Forbes a
05:42
couple times now and entreprenuer Inc
05:44
we’re getting these links back we’re
05:45
seeing rankings and it was interesting
05:48
those I’ve been interviewed by all these
05:49
riders and precise like I realize like
05:50
there’s just people just like all of us
05:53
right and the dream 100 works on people
05:56
so let’s just say like I want to get
05:59
ranked for whatever instead of me going
06:03
back and do it on the blackhat link
06:05
building all that crap least do back in
06:06
the day that was really fun and
06:07
automated it was really fun walking lie
06:09
but instead of that like what if you
06:11
just built like here’s the dream 100
06:13
list of the people’s sites I’d want my
06:15
link on or I want to write an article
06:16
about me or let’s say you go to
06:18
Huffington Post like here’s the dream
06:20
100 right because up to him posts Fox
06:22
News I always seems there’s tons of
06:24
writers right so like we make a dream
06:25
100 list of the writers who write on
06:27
sites and we focus on the dream 100
06:30
towards them to get them to write about
06:32
us right let’s say there’s saves 100
06:35
writers and say do the dream 100
06:36
strategy the top 10 or top 20 you know
06:37
does that be 100 people
06:38
like top 20 riders on Huffington Post or
06:40
on Forbes or whatever and we can we
06:43
market to those people and those
06:44
relationships with those people all the
06:45
stuff we talked about in 100 and I get
06:47
those people the right articles now as I
06:49
get 10 20 30 articles written from
06:50
Forbes Inc entrepreneur like that are
06:53
ranked me for most major keywords right
06:55
who are the sites that are already
06:57
ranking for our keyword is dream 100
06:58
those people and might figure how to get
07:00
on most pages I don’t know it’s called
07:02
but like say type in internet marketing
07:04
you know I might not be able to get
07:05
ranked number one in our market with who
07:06
are those cops and people with stream
07:08
100 those people would become friends
07:10
than they maybe I can get a banner on
07:11
their site or a pop-up or email number
07:13
one their email sequence or you know a
07:15
million other things there’s so many
07:16
ways to to do it the dream 100 is the
07:19
key like it’s interesting it’s key in
07:23
there and say YouTube let’s say you want
07:24
to dominate YouTube it’s like okay who
07:26
are the dream who’s my dream 100 there
07:27
that already have my visitors and
07:29
eyeballs what can I do to get to them
07:31
like a good example JP Sears who I love
07:33
his videos he’s like one our dream 100
07:35
we met him we paid a little money come
07:37
to our event we made a video with him he
07:39
shared that video that we made of him
07:40
telling his class his page and got a
07:42
half a million views hundred people one
07:44
personal my dream 100 on a on a Facebook
07:48
and YouTube chat like that’s it and this
07:50
makes you think like like where does I
07:54
mean it works everywhere Instagram I
07:56
want to be a dominant Instagram I’m
07:57
dominate Twitter when dominate wherever
08:00
you’re at like to other people already
08:01
dominating it 3 100 them those
08:03
relationships rapport buying ads all
08:06
those kind of things it’s interesting so
08:07
we have a traffic mean will later on
08:09
today and this is the topic of the
08:11
traffic meeting with the my internal
08:12
team is true 100 and we’re we do an SEO
08:14
and YouTube are two biggest and
08:16
basically YouTube is because we’re
08:18
trying to SEO starter because we’re
08:20
trying to SEO do better SEO for our
08:22
videos and then it’s kind of like II got
08:24
a weekend on it so I know about you I’m
08:26
a big I’m a big fan of immersion
08:28
this is my coming one learning stuff I
08:29
get excited on something then like I go
08:31
deep really fast and like don’t sleep
08:33
right three or four days which is what I
08:34
did this weekend SEO I was just like
08:36
studying all the best people going
08:37
deeper it was relevant it’s not today
08:38
like how its chains like what’s the game
08:40
whether those tools and try to get
08:42
really good could pitch number one is
08:44
immersion number two threes finding
08:45
mentor so I found two or three people
08:47
that really get CEO there I’m gonna be
08:49
mentoring me
08:52
for game immersion mentorship
08:55
nominations dream 100 anyway so if you
08:59
guys against me eyes aren’t going to
09:00
care SEO or Instagram or whatever it is
09:03
but to give out the channel you want to
09:04
dominate and that’s the plan
09:06
build a dream 100 lists immerse yourself
09:08
for a weekend and just geek out figure
09:10
out the strategy to get a laser lab and
09:12
find a mentor or two and go deep so
09:14
those who are in our fill your funnel
09:16
course by the way and this is what
09:17
you’re getting access to so this first
09:19
month we already know Facebook and as
09:22
good if not better than anybody so John
09:24
he’s my partner on he’s going to be
09:27
using all the the Facebook trainings
09:30
that’s this first module and module two
09:32
were going deep into YouTube which means
09:34
next the next month we’ll go and we’re
09:36
geeking out on the next my guess is
09:38
month a hobby SEO because sometimes you
09:40
can out on and whatever I’m checking out
09:41
on all the times we’ll be bringing all
09:43
the fill your funnel people in onto so
09:44
it’s exciting so those who got
09:46
necessarily funnel at fun hiking live
09:47
event you’re welcome sleeping so much
09:49
fun and those who aren’t well you’re
09:50
open that up in next month or two for
09:52
those who haven’t but I mean you guys
09:53
all thinking about this get your
09:54
creativity and like how can we creative
09:56
to get traffic like what are different
09:57
ways you will notice over the next three
10:00
months three months there’s two big
10:01
focuses I haven’t company one is
10:03
acquisition and number two is retentions
10:06
with a really cool retention strategy or
10:08
building out that’s has to do with nude
10:10
squirrels that’s all you get right now
10:11
it’s awesome and then uh an acquisition
10:14
you see a whole bunch of stuff from
10:16
infomercials to viral websites to viral
10:19
videos to social like anyway I hope you
10:23
guys are watching what I’m doing because
10:25
there’s a lot of cool stuff happening it
10:27
was interesting I was telling our team
10:28
this yesterday a lot of strategy were
10:29
doing now are things that we did 10
10:31
years ago that nobody does anymore
10:33
it’s Clemen around that long like I
10:35
remember it I remember we had success
10:37
with these viral sites we stood back in
10:39
the day like I get 100 hundred thousand
10:42
two hundred thousand members in like two
10:43
or three weeks and they’re amazing and
10:45
we’re gonna do it again
10:47
love it so you’ll see it but watch it
10:49
model it because this is Russell
10:51
focusing my creativity on traffic and
10:53
like what’s going to happen and so if
10:55
you’re watching close and taking notes
10:56
you’ll see what’s happening because
10:59
right now quick finals is 709 50th most
11:02
visited website in the world and it’s
11:05
actually way more than that
11:06
but if using custom domains then
11:07
obviously it doesn’t it doesn’t count
11:09
towards traffic so that’s just people
11:12
it’s time traffic click funnels and
11:13
people using quick funnels in their
11:15
subdomain I would say if we were to take
11:18
all traffic coming through quick phones
11:19
from the top 300 most business web sites
11:21
in the world
11:23
so we’re about to crank up the heat a
11:25
lot so it’s exciting anyway that’s like
11:28
a yesterday I join us thinking about
11:30
this traffic creativity how you folks
11:32
your creativity on traffic if you don’t
11:34
how to do that then just watch me and
11:35
start modeling I’m doing over the next
11:36
few months because you’ll see a lot of a
11:37
hit hard in the next three months that’s
11:41
my next phase anyway so I got you guys
11:43
appreciate you all if you’re listening
11:45
on iTunes please leave me a review I
11:47
would appreciate it even if your views
11:48
like Russell talks to pass that’s cool
11:50
but please leave review if you are
11:53
marking stickers calm watching this
11:54
video anywhere else please share the
11:56
video it helps me to keep wanting to do
11:57
these and spending time with you guys
11:58
appreciate all thanks so much for
12:00
everything and we’ll talk to you soon
12:01
bye one more marketing secrets if so
12:05
then go get your copies on my two best
12:07
selling books book number one is called
12:09
experts secrets and you get a free copy
12:11
at experts stickers calm and book number
12:13
two is called calm secrets and you get
12:15
your free copy at com secret calm inside
12:18
these two books you’ll find my top 35
12:20
secrets to leave you to become the
12:22
fastest-growing non vc-backed fast
12:25
startup company in the world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.