MaryEllen Tribby, 7 Email Secrets To Convert Browsers Into Buyers

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00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host dave woodward honey welcome back to
00:18
funnel hacker radio you are in for a
00:20
special treat first of all today is
00:22
episode 100 I’m so excited to have Mary
00:26
Ellen tribute on with us Mary Ellen
00:28
thank you so much for joining us Dave
00:30
thank you and I am so honored to be the
00:33
100th episode I’m so excited about this
00:37
this is I love it’s just really honestly
00:41
happy have you on this show today
00:43
because this is one thing I get you know
00:45
people always say I see no days you have
00:46
a lot of men on this show and i love i
00:49
love your background i love who you are
00:51
look what you represent and I’m just so
00:53
excited and Marilyn done so many things
00:55
we were just talking off like a few
00:57
minutes ago as far as your passion for
00:59
what you do and I think that’s what I’m
01:01
most excited about is really to help
01:02
people understand how you’ve been able
01:04
to turn your passion leaving a hyphen no
01:07
job in 2009 and you know never looking
01:09
back and really created not only
01:11
something amazing for you but this tribe
01:14
that you’ve created is just enormous and
01:16
I just I guess so super excited to get
01:18
going here oh good me to meet you so
01:21
let’s get this party started all right
01:24
so Marilyn one of the main thing you’re
01:26
just you’re talking about briefly in
01:28
fact that you had the opportunity of
01:30
taking your daughter your
01:31
twelve-year-old daughter out to
01:31
basically go so Miami opened yes as far
01:34
as tennis that laptop lifestyle is one
01:37
of the things a lot of our listeners are
01:38
always you know trying to find out more
01:40
about if you don’t mind just take a few
01:41
minutes and explain to people kind of
01:43
how you got into that in and how you’re
01:46
able to actually live it today fantastic
01:49
and so I just want to do a little bit of
01:51
back story on that I will tell you that
01:53
in beginning of well i was at early to
01:57
rise you know i started early to rise in
01:59
about two thousand six and it was a
02:01
fabulous place to be you know a big
02:03
agoura company and we took that company
02:07
from eight million dollars to 26 million
02:10
dollars in 15 months using a very
02:13
cific business model and method which is
02:16
basically in inbox magazine and what we
02:19
did what we spent a lot of time doing
02:21
was teaching people how to start their
02:25
own online in box magazine I mean and we
02:30
did seminars on this we wrote about it
02:32
all the time so I literally taught
02:34
people how to do this when I would CEO
02:36
of early to rise and I remember two
02:40
years okay so two years before I started
02:43
working moms only i bought i mean i
02:45
bought the URL working moms only.com
02:47
while i was act early to rise teaching
02:51
people how to start their own business
02:52
and I kept saying to myself someday I’m
02:55
going to do this I really want to help
02:56
working moms start their own business
02:58
you know and have have that financial
03:01
freedom and eliminate that overwhelmed
03:03
that so many working moms have so I kept
03:07
saying someday I’m going to do this
03:08
someday I’m going to do this long story
03:10
short in two thousand beginning of 2009
03:12
I had a breast cancer scare at the time
03:16
I did not know it was a scare and I went
03:18
through 21 days of pure hell with just
03:22
my husband and I knowing what was going
03:23
on and a lot of doctors a lot of kind of
03:26
slicing and dicing a lot of testing and
03:28
21 days to the day that you know the
03:31
first doctor said you know we can’t rule
03:34
out malignancy right i mean when a
03:36
doctor says it to you your heart just
03:37
kind of like right and so 21 days later
03:41
i found out i was fine perfectly fine
03:43
and that night my husband and i
03:45
celebrated and i will tell you the next
03:47
morning I woke up sick to my stomach
03:50
thinking I need to start working moms
03:53
only and my husband and I talked about
03:55
it I went into the office that day and I
03:58
resigned to the you know one of the
04:00
owners of agoura and he looked at me and
04:03
he said it’s about time you start your
04:05
own company he said I would like agoura
04:09
to be partners with you in this in this
04:11
company and i said no i want to teach
04:13
people i’m going to do this the way that
04:16
we taught people had to do it here it
04:18
early to rise and then he said i’d like
04:20
to mrs. Michael Masterson you know mark
04:22
Ford he said I’d like to personally
04:24
invest in this company and I said thank
04:27
you so
04:27
much but no I need to do this way way
04:31
that we’ve taught people how to do it
04:33
and that and so working moms only was
04:36
launched on January seventh 2010 so for
04:42
over seven years now I’ve never looked
04:45
back and since then have launched
04:47
another in box magazine called the CEOs
04:49
edge because you know that’s the beauty
04:52
of a in box magazine is that you’re
04:54
advocating for a very specific group and
04:56
you don’t want to be everything to
04:59
everyone and a lot of men would write to
05:01
me all the time and say hey i love
05:03
working moms only but I’m a dad of three
05:05
or had loved working moms only and I’m a
05:08
single dude and and they would say hey
05:10
could you change your name and I would
05:12
say no I can’t change the name of this
05:14
but you’re more than welcome to join the
05:16
community but what I did is I started
05:19
another community the CEOs edge and it
05:21
ended up being very funny because with
05:24
working moms only we’ve got eighty
05:25
percent women and twenty percent men and
05:28
with the CEOs edge we have eighty
05:30
percent men and twenty percent women so
05:32
instead of diluting my advocacy for
05:35
working moms I just started another
05:37
community and by doing that doubled our
05:41
universe of folks you know in you know
05:45
in the in my company I absolutely love
05:48
it no maybe on one of the things I’ve
05:49
always known you to be as extremely
05:51
congruent and I think your best
05:53
congruent just paid off that obvious
05:55
you’ve got twice the amount of business
05:56
by keeping your messaging it show
06:00
directed your audience and making sure
06:01
that they’re able to build trust in you
06:03
that you’re aiming I saw you you did
06:06
that obviously at agoura done that with
06:07
early to rise and I think the part I’m
06:10
really excited that kind of spend more
06:11
time today talking about is this whole
06:13
idea as far as you know an inbox
06:14
magazine and really what that is the
06:17
other thing I want to spend a lot of
06:18
time talking about is what you are a
06:20
complete master at and that is email
06:22
marketing I noticed you but we were
06:24
talking earlier about the special report
06:26
you’ve created recently far seven rules
06:29
of email marketing if you don’t mind
06:30
just tell people a little bit about how
06:32
did you how did you get so heavily
06:34
involved in email marketing and why is
06:37
it such a passion for you you know it’s
06:39
so funny because
06:41
um I basically have been so fortunate in
06:45
my career to work with whom people I
06:48
consider the best direct response
06:50
marketers and this is the key to being a
06:53
great email marketer you have to have
06:56
that direct response marketing bug that
07:02
direct response marketing to Hashem and
07:04
by having that direct response marketing
07:06
passion you can put that into any
07:09
channel you know the first book I wrote
07:11
with Michael Masterson was actually
07:13
changing the channel and it’s really
07:15
about you know direct response marketing
07:18
into any channel and multi-channel
07:20
marketing and that’s the beautiful thing
07:23
about email marketing is that you can
07:26
take it and turn it into multi-channel
07:28
marketing at any point whether you are
07:31
adding a radio campaign to your email
07:36
marketing whether you’re adding some
07:37
print to it whether you are doing you
07:40
know text ads and banners and dedicate
07:43
it at the same time so that’s the
07:46
beautiful thing by really understanding
07:48
direct response marketing that you know
07:50
you’ve got your three main components of
07:51
any campaign which is of course your
07:54
copy your offer and your list but
07:57
understanding that your list or the
08:00
media you’re buying is going to be
08:02
responsible for sixty percent of that
08:04
that success that your offer is going to
08:07
be responsible for 30 and your copy is
08:09
going to be responsible for 10 and
08:11
that’s where most people go wrong with
08:15
email marketing is they think it’s
08:16
mostly about the copy but you know and I
08:19
always say this you don’t sell lingerie
08:21
to Lumberjacks right so you could have
08:23
some great copy you can have fantastic
08:26
copy but if it’s not going to the right
08:28
audience it won’t work whereas if you
08:31
have mediocre copy going to the exact
08:33
right audience you’ll get a better
08:35
response you know but they say copy is
08:38
king because copy is more creative in
08:40
its and once you have that right
08:42
audience that copy then can take your
08:45
campaign to the whole new level so it
08:47
really is understanding that the exact
08:49
same direct response principles apply
08:52
for eat for email
08:54
I love that I know that you really at
08:58
your time a tag or or was early to rise
09:00
everything else you’ve really come a
09:02
stirred the what I was purchase that
09:04
whole three to feed model if you don’t
09:06
know explain to people what free to fee
09:08
is yes yeah i mean that’s that is you
09:11
know something actually that I you know
09:14
really learned from Martin Weiss and
09:17
clay and make peace you know back in two
09:19
thousand when I was at White’s research
09:22
and bway something I’ve made her up
09:24
there tonight you and I both been around
09:27
long enough to know who those names are
09:28
and I think some of the people who are
09:30
coming in doubt they don’t appreciate
09:32
the danger Fox is out there so people
09:34
and people a little bit of background
09:36
cuz these guys are like legend it’s the
09:38
whole day I’ll market again and and I
09:41
appreciate your friendship with them and
09:42
help and how much time it was it but
09:44
this could get people a little context
09:46
here as far as how amazing that really
09:48
is sure I mean a lot of people probably
09:51
actually might have no Clayton a little
09:52
bit more than Martin but claimed
09:53
Makepeace is probably well is one of the
09:57
best copywriters direct response
09:59
copywriters in the world he is at this
10:01
point probably the highest paid
10:03
copywriter in the world he you know had
10:07
went from you know Phillips and
10:09
boardroom and agoura and white and he
10:14
was my copywriter exclusively for seven
10:16
years while i was at weiss research
10:18
Martin Weiss who is the face of wife’s
10:22
research and safe money report and every
10:24
one really knows him as a financial
10:26
genius in the market however what most
10:30
people don’t know is he is a brilliant
10:32
copywriter and direct response marketer
10:35
so I you know working side by side with
10:38
them for seven years just I mean just
10:41
exploded my knowledge and it was and
10:45
together you know Clayton and I you know
10:47
basically we took safe money report you
10:51
know from I don’t know at time ten ten
10:53
thousand subscribers to over a hundred
10:56
thousand paid subscribers it was it was
11:01
the highest circulation of any
11:02
newsletter at the time for Pedro user
11:05
yes
11:07
yeah and and to go back to my previous
11:10
point you know claim was actually at
11:12
ways for a you know well before I was
11:15
and when I got there and you know that’s
11:17
when direct mail was so big they were
11:19
mailing about 10,000 pieces and they
11:22
couldn’t break that you know one hundred
11:23
percent ROI and so once I got there we
11:26
went from 10,000 pieces to about fifty
11:29
thousand pieces to a hundred thousand to
11:31
500,000 to a million to three million
11:34
pieces a month a month okay with a
11:39
hundred one percent roi but that goes
11:41
back to tell you that you can have
11:43
fantastic copy but if you don’t have
11:45
someone who can find that media find
11:47
those lists your business is not going
11:50
to store so um so working though with
11:54
claiming in Martin we really we you know
11:57
we just we came up with this theory that
11:59
you have got to bond you have got to
12:03
bond with your customers and that’s when
12:06
we started our free online you know our
12:10
inbox magazine which is called money and
12:12
markets and that we’ve launched that in
12:14
2001 and it is exactly the same inbox
12:18
magazine today you know 16 years later
12:22
as it was in 2001 very little has
12:25
changed and the difference you know the
12:28
whole free to free to feed thing is
12:30
basically giving giving your community
12:34
and you know and I never ever really
12:36
talked about my community has a list I
12:38
always talk about them as a like-minded
12:40
community giving your community free
12:44
actionable useful content right
12:49
actionable and useful are the keys and
12:51
you’re building that trust that
12:54
relationship that when you go to sell
12:57
them something that you truly believe
12:59
will enhance your their lives they trust
13:03
you they want it and bite you know and
13:06
this is where there’s that ganging yang
13:08
you know debate between people and if
13:11
you have something that is going to
13:13
change somebody’s life whether it’s
13:15
financially emotionally whatever that is
13:18
and you don’t you don’t offer
13:20
to them to sell to them you are doing
13:22
your community a disservice so you know
13:26
so that is why you know selling is good
13:28
selling changes people’s lives but by
13:31
building that relationship first with
13:33
the free actionable useful content and
13:36
resources you know you’re building that
13:39
relationship that there is you know
13:41
trust there and that was the biggest
13:44
thing with working moms only when I
13:45
start that that they knew that I treated
13:48
them like my girlfriend’s like date like
13:50
we were a sisterhood that they knew i
13:52
wasn’t going to offer them something
13:54
that I haven’t fully vetted and that I
13:58
didn’t believe it so when you have that
14:00
trust it makes the selling part so much
14:03
easier it really eliminates you know the
14:06
the the selling part they want it they
14:08
they’re asking you what can i buy what
14:11
can i buy to help me improve my life oh
14:13
man i just i hope everyone you guys need
14:17
to go back and relist into what she just
14:18
said that there’s so much gold right
14:20
there Mary Ellen I the importance there
14:23
as far as actionable and useful is
14:25
especially in today’s world where you
14:27
know people are just trying to almost
14:30
scan through things as fast they can but
14:32
when your email comes across and they
14:34
know that you’ve always provided actual
14:36
useful content it’s going to get open
14:37
and I know that’s one of the things a
14:39
lot of people struggle with these days I
14:40
hear all the time people say well email
14:42
is dead i’m like you got to be kidding
14:44
me i I just it’s 0 drives me nuts and
14:49
that’s why you know and if people are
14:51
saying email is dead then you haven’t
14:53
built a relationship with your community
14:55
right they haven’t built that
14:56
relationship because that and that’s the
14:59
sookie that it’s you know people are
15:02
just sending out and offer an offer and
15:03
offer without that and when I say
15:06
actionable and useful the worst thing
15:08
that somebody can do is read something
15:10
from you or listen to something from you
15:13
and say oh what do I do now right there
15:16
should know what they need to do now
15:19
that’s so key I it’s funny always I’m
15:23
literally popular Russell just yesterday
15:25
about the set we for the middle right
15:27
now its inner circle match mine so we’ve
15:29
got here 25 of our top students here and
15:32
one things we’re talking about yesterday
15:33
was the
15:34
obligation that you have to sell and
15:36
began is about it if you don’t believe
15:39
in your product enough to sell it you’ve
15:41
got the wrong product even ring I just a
15:44
notch joined either crazy yeah like
15:46
you’re just trying to make money you
15:47
should be so passionate about what you
15:49
have and your product that you you
15:51
absolutely feel obligated to sell it let
15:54
people know what to be out there and so
15:55
I’m so excited to G of what you create
15:59
this report I was going through it and I
16:01
think it’s just it’s so critical
16:03
especially in today’s world where I run
16:05
across so many people who are all you
16:07
know social media is taking over email
16:09
marketing and it’s you’re never going to
16:12
have an email let I’m like wait a second
16:13
social media and email mark and they go
16:15
hand in hand and I know that you spent a
16:18
lot of time in both areas if you don’t
16:20
mind kind of help help people understand
16:22
how it is you type it two of those
16:23
together absolutely you know when you
16:26
think really you should think of social
16:29
media as another direct response
16:31
marketing channel right that you
16:34
shouldn’t be puttin anything out there
16:36
that isn’t useful or actionable you
16:38
should be talking to the right people
16:40
and so it really is just another channel
16:45
you know a lot of people will use you
16:49
know email social media just saying hey
16:52
look at you know look at this link look
16:53
at this link look at this link as
16:55
opposed to building you know the bonding
16:58
element and so for me everything is a
17:03
cohesive message right and that’s the
17:06
key word you know again like Nina you
17:09
could say social media and email
17:11
marketing like I said before you could
17:13
say print ads and email marketing you
17:15
could say you know TV ads and email
17:18
marketing so it is as long as it’s
17:21
cohesive as long as you’re not confusing
17:24
you know your your community or your
17:26
your prospects right so just just think
17:30
of it as the same message just in
17:34
another channel I think that’s awesome
17:36
unlike you know I mean I same thing in
17:42
working moms only in the actual impact
17:44
magazine you know like it’s not it’s not
17:48
you know here’s you know here’s seven
17:50
ways to be more productive you know I
17:52
always tie it in with some kind of story
17:55
you know I’ll have the same pictures of
17:57
my kids in work in my actual issues of
18:01
working moms only that I have in you
18:03
know on my Facebook page right because
18:05
it’s the same community just you know
18:08
picking up advice from two different
18:10
places that’s awesome i’m going to have
18:13
you restate that because i think people
18:14
miss that that congruence between the
18:17
suit if i go much distance far as the
18:20
pictures I’ve seen that backfire people
18:22
all the time would just think oh I gotta
18:24
have something different all the time
18:25
and I think what you just said is really
18:26
important I want make sure people got
18:27
that right that it is the consistency
18:32
the congruence of having the same
18:34
message so and like I said I have
18:37
pictures of my kids the exact same
18:39
picture of my daughter you know playing
18:41
tennis in my inbox magazine for working
18:45
moms only as we do on my personal and
18:48
working moms only facebook page right I
18:51
had done an issue about the importance
18:54
of a you know of writing things down of
18:58
journaling and I in my inbox magazine I
19:00
had her signing a key was ten years old
19:02
and she was signing a contract right we
19:04
had a contract for her tennis right and
19:07
she was signing that contract and it was
19:09
the same picture in the inbox magazine
19:11
as it was you know on my facebook page
19:13
so that you know the rules and this is
19:17
something probably you know many of your
19:19
listeners might not know that somebody
19:22
really that people in general need to
19:25
see something three and a half times
19:27
before they purchase right three and a
19:32
half times that is a proven correct
19:35
response marketing statistics okay so if
19:38
they see something from you in your
19:40
inbox magazine and they feed on your
19:42
social media page and then they see it
19:44
if a print ad right this is when they’re
19:47
like oh I’ve got I’ve got to pay
19:49
attention here and that’s why the
19:51
message needs to be consistent right
19:54
that’s why the offer needs to be
19:56
consistent you know you know so you’ve
19:59
got him remain you’ve got to keep that
20:02
consistency and then and then by having
20:05
you know the different channels if
20:07
that’s really what explodes any any
20:10
campaign any marketing campaign oh man
20:13
that is so awesome thank you so much for
20:15
reinforcing that with people I it drives
20:18
me crazy but if you know people think
20:19
that they got to get a new picture every
20:20
single time on my Christian you’re
20:22
building a message that people want to
20:25
relate to they want to feel like they
20:26
can trust you and there’s always a
20:28
building trust and having consistency
20:30
there especially in today’s world where
20:32
Photoshop and can but everything else is
20:34
you see all these different crazy stuff
20:35
going on I think that consistency is
20:37
that message and it comes across to
20:38
people they just they just trust you so
20:41
much more and I think about amazing I’ve
20:43
been able to do that from so many
20:44
different businesses and and the being
20:47
authentic you know I mean meet you know
20:51
as a working mom I tell you know I tell
20:53
people this all time you know perfection
20:55
is overrated right you come to my house
20:57
every cute in my house and we all have
21:00
the same 24 hours in a day so what do I
21:02
want to spend my time doing right do I
21:04
want to spend my time having a
21:05
picture-perfect home or don’t want to
21:07
spend my time with my kids right and my
21:10
husband so um you know so remember that
21:13
perfection is overrated everybody it’s
21:15
all about you know having the best life
21:17
for yourself I love that well merry old
21:21
tell me out I I’ve read through your
21:24
report I love it I think the the message
21:27
in there and the importance of really
21:29
creating your own inbox magazine it ties
21:31
in stilwell is what we’re doing with
21:32
expert secrets it’s about ready to
21:34
launch its kind of this prequel to it
21:37
and I how do people get what we’ve been
21:40
talking about I want to make sure that
21:41
people have access to this right away Oh
21:43
fantastic just go to Mary Ellen tribbey
21:47
dot-com forward slash click I was Mary
21:51
Ellen tribbey calm forward slash click
21:54
and it really is I really am very proud
21:57
of this report because i’m a very
22:00
methodical person and I you know there’s
22:03
a real difference as you know day
22:05
between doing something and doing
22:06
something correctly and that’s why some
22:10
people would say oh direct mail doesn’t
22:11
work well guess what if you do it
22:13
correctly it works
22:15
right or email marketing doesn’t work if
22:17
you do it correctly it works and that
22:20
what I love about this report it’s very
22:23
step-by-step it’s very methodical and so
22:26
and that’s how I try to make you know
22:28
everything I I put out there you know
22:31
very methodical that it’s an
22:32
easy-to-follow blueprint so I’m very
22:35
happy with this report you know one
22:38
obviously is coming to the direct
22:40
response marketing world you’re you’re
22:42
amazing copywriter and head laughs at
22:43
grace I think this is by far one of the
22:45
best heads out so excited I thought and
22:47
that is the new rules email marketing
22:49
seven strategic steps that convert
22:51
browsers into buyers I’m like that is
22:54
like so awesome because people are going
22:56
I can’t receive a browsing through my
22:58
stuff I just wanted to buy it is you
23:00
litter I go through step by step 7
23:03
strategic stuff that can bring browsers
23:04
into buyers and again just a fascinating
23:07
report i wanna make sure get everyone
23:08
put down the show notes Mary Ellen
23:11
tribbey comp org slash click trippy has
23:13
to these in at TR I BBY and it’s just an
23:17
amazing amazing report that really
23:19
indicate i preciate providing content
23:20
like this tell me as as we get you know
23:23
kind of close to wrapping things up here
23:24
you have the experience was literally
23:26
working with massive massive businesses
23:29
I love the fact that you did take on
23:31
money when you started your own but as
23:33
you take a look right now as far as
23:34
growing and scaling an inbox magnin
23:38
enjoyed really an inbox Empire what are
23:40
some of the things you seem that really
23:41
help from a scaling standpoint oh that’s
23:44
that’s great great question really the
23:47
importance of first understanding the
23:49
business model right really understand
23:52
the business model because if you look
23:54
at agoura agoura is a billion-dollar
23:56
company made up of inbox magazines right
24:00
and you know you can use you can use the
24:05
monetary number of fifty cents to a
24:08
dollar per name per month for an inbox
24:12
magazine and so so basically you know
24:16
when you put out your inbox magazine
24:18
you’re going to do the exact same amount
24:21
of work whether you have 50 subscribers
24:23
or 500 subscribers right to actually
24:27
generate that impact magazine whether
24:29
it’s
24:29
once or twice a week it’s the exact
24:31
amount of work regardless of your number
24:33
subscribers so the importance of scaling
24:36
is really understanding how to build
24:39
that community right so because once you
24:43
have you know once you have your what I
24:46
call keep your door open numbers which
24:49
basically means you know exactly how
24:50
much money you need to make a day to
24:52
keep the door open and you just you know
24:55
and you just say okay now if I had
24:57
another hundred thousand subscribers
24:58
that’s somewhere from fifty thousand
25:01
dollars two hundred thousand dollars
25:02
extra extra a month haha right right you
25:06
know then what else you can hire you
25:09
know and it’s all about that planning
25:10
and the lifestyle you know I mean for me
25:12
I have to inbox magazines and it’s
25:16
perfect right because i have a virtual
25:18
team and you know and if i want to add
25:21
another in box magazine i know now that
25:23
i would add another person per se you
25:26
don’t mean so you really are able to
25:29
look at what you’ve got and say it all
25:32
depends on building that community
25:34
getting those extra subscribers and then
25:37
knowing what you can add or what you
25:39
know or what you don’t want but it’s
25:41
what you don’t want to add it’s really
25:42
up to you but the beautiful thing about
25:44
this is you know for every in box
25:46
magazine you have you don’t have to add
25:48
an extra graphic artist or an extra copy
25:51
writer right you know I would say that
25:54
you you know you basically could have
25:56
you know one person 43 in box magazines
25:59
without sourcing certain things so it’s
26:01
a very you know it’s a very strategic
26:03
and it’s a very simple business model
26:06
which is why I love it you know it’s not
26:09
you know it’s not rocket science it is
26:12
very much you know this methodical way
26:15
of building an online business and I and
26:18
I just truly believe it it’s the best
26:20
online business in the world that you
26:22
can do because everybody has experience
26:25
in something and everybody is a
26:27
passionate about something that’s what
26:29
makes it so wonderful i love that i know
26:32
but that’s why i was so excited to have
26:34
you on today’s because what you’re
26:37
talking about is really kind of
26:38
direction that that we are going to your
26:40
foot bottles as far as with expert
26:41
secrets I
26:42
we look at X particular kind of beating
26:44
the underground playbook for creating a
26:45
mass movement of people willing to pay
26:48
for your advice you mean you’re taking
26:50
that same idea that concept from an
26:52
email standpoint and really helping
26:53
people understand that lifestyle that
26:56
they can create based on the knowledge
26:57
that they already have yes if if you
27:00
don’t like it just sometimes people face
27:02
well this only for other people if you
27:04
don’t mind could you share some just
27:05
really random types of different in box
27:07
magazines that you might people could
27:09
create or think about or or do
27:11
absolutely absolutely not you know i was
27:14
saying this dave and i were talking a
27:15
little bit before and i said if you have
27:17
been raising you know german shepherd
27:19
puppies you know and you have experience
27:22
and that you love that well guess what
27:24
that is a business you know there’s an
27:27
impact magazine on woodworking it has
27:30
over and this is a real one it has over
27:32
a hundred thousand subscribers and this
27:35
is this person passion of just
27:37
woodworking okay they’re in box mag
27:40
because a lot of people think Oh in my
27:41
inbox magazines on financial alternative
27:44
health and entrepreneurship World Court
27:46
and those are what we call it you know
27:48
big money categories but there are so
27:51
many big money categories so you know
27:55
anything that gives some you know help
27:57
somebody look good anything that helps
27:59
somebody save money increase free time
28:02
have more fun you know increased
28:04
security increased popularity right
28:07
there that anything I say you know
28:11
there’s an inbox magazine on their art
28:13
in box magazines on scuba diving on kite
28:17
making so it’s anything again that you
28:20
have experiencing and passion in theirs
28:24
in box magazines on different sports so
28:26
and that’s actually what my next one I’m
28:29
you know is going to be on is is junior
28:34
athletes so again you know a big passion
28:36
of mine with three three kids who are
28:38
kind of you know of all the elite
28:40
athletes so whatever you know whatever
28:43
it is that you love to do so don’t think
28:45
I’m not a financial expert or I’m not a
28:48
marketing expert you don’t have to be
28:50
that’s the beautiful thing about this
28:52
and the other thing about this is within
28:55
inbox am
28:56
you know that the program I teach you
28:58
know it’s I tell you how to get free
29:01
content because there are experts
29:03
everywhere who want to be published and
29:07
that’s the beautiful thing about in box
29:08
magazine is you don’t have to be a
29:10
writer because you are the publisher you
29:13
are the owner it’s kind if you think of
29:15
sports teams you know are you the guys
29:17
on the field are you guys up in the box
29:19
right you’re the guys up in the box
29:20
watching right owning it so that’s the
29:24
beautiful thing about an inbox magazine
29:26
oh my gosh that is we can literally go
29:29
out for hours because you just getting
29:30
started showing the kind of stuff I am
29:32
so passionate about helping people
29:33
understand no we we were talking to you
29:36
today with regard to expert speakers as
29:37
we’re rolling without and now there’s
29:39
three typical marks the most people
29:40
always think about what you hammer got
29:42
real quick enough the whole idea as far
29:43
as well helping relationships but the
29:46
sub niches aren’t so crazy where if you
29:50
literally can there’s not a topic out
29:52
there that people would be willing to
29:53
pay for today because out huge the world
29:56
isn’t how many opportunities are as far
29:58
as reaching out and connecting with
29:59
people you may admit what they thought
30:01
what if you can’t just specific couple

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