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00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward hey everybody welcome
00:18
to funnel Hakurei I’m your host Dave
00:20
Woodward today you guys are gonna love
00:21
this one we have the opportunity of
00:22
having max spin with us we found our
00:24
startup drugs and also part from quantum
00:27
quantum theory agencies quantum eating
00:29
what do you call it is it quantum
00:31
mediaworks quantum there we go
00:33
welcome back super happy to have you
00:34
here thanks Dave I appreciate it again
00:38
if you guys aren’t through is startup
00:39
drugs you should be Russell Rance
00:42
enraged
00:42
I think he’s bought every one of your
00:43
t-shirts it was a it was a crazy feeling
00:48
that you know I don’t think too much I’m
00:50
in but on you know for start-up drugs
00:52
that’s been one of the coolest things
00:54
about running it from a side project
00:55
perspective is getting to see people
00:57
that I follow and look up to like buyer
01:01
and stuff so I’ll wake up you know a
01:02
name in the morning and I look backwards
01:04
I’ll see I saw you know Russell Brunson
01:05
bought up eight shirts from us and it
01:07
was the coolest thing ever I had to like
01:08
verify that was actually him and not
01:10
another brand enough and and that that
01:13
happens I got a weekly base it’s Miami
01:15
Dolphins bought like 20 shirts from us
01:17
last week which was also cool and and so
01:20
that’s been like the most rewarding part
01:21
of the business so far that’s awesome I
01:23
want to spend most of our time talking
01:24
about Facebook account but startup drugs
01:26
is such a cool idea I love the whole
01:28
story behind it you don’t like to take
01:29
two or three minutes to tell people a
01:31
little bit about how it even got started
01:32
and why grant and words out sure so as a
01:35
a lifelong entrepreneur living the
01:38
startup world since before college I had
01:42
always had this kind of idea mean when I
01:44
business partners Nick Haas who lives in
01:47
San Francisco now and it’s working at
01:48
the arts base
01:50
sharing what it’s really like to be an
01:52
entrepreneur and for most people that
01:53
are entrepreneurs they realized that
01:55
what they see on Silicon Valley and in
01:56
the common perception of Silicon Valley
01:59
of being everybody goes there it gets
02:01
rich instantly and it’s a no price
02:03
that’s glamorous and awesome and every
02:05
all these hackers are getting you know
02:06
free massages and six notices you know
02:10
the reality is that it takes years and
02:12
years really hard
02:13
- you know vernet success that’s one of
02:15
our t-shirts awesome and so he said
02:18
wouldn’t it be funny if we made a brand
02:19
that sold t-shirts that kind of poked
02:22
fun at that and highlighted phrases and
02:25
sayings and only entrepreneurs that
02:26
really true entrepreneurs would get
02:28
things like you know my burning VC cash
02:31
legs my job things like that that you
02:33
know people get termed pro rata rates we
02:36
have a shirt it’s like mic startups cap
02:37
table and it’s a hat like a hat rack and
02:39
and we launching a product hunt two
02:42
years ago it took off like crazy it was
02:44
second most up good its startup of the
02:45
day we like 35,000 people come to the
02:48
site okay we made so many mistakes that
02:54
we we probably could have made 50 grand
02:57
60 grand that week that we made a
02:59
fraction of that which even a fraction
03:01
that was great because we put nothing
03:02
into it but you know we made a lot of
03:04
mistakes we didn’t do a lot of things
03:06
right that now we do for a living with
03:09
other people’s stores and since then
03:11
it’s really just grown steadily you know
03:13
we’re on track to do probably 60 70
03:15
thousand dollars in sales this month and
03:17
it’s a side project so I don’t spend too
03:19
much time on it from or like but passing
03:23
it tinkering a to do with it and
03:25
experimenting for me is basically become
03:27
like a playground that I get paid to run
03:29
and test things I can then bring to our
03:31
clients at the agency which has been
03:33
really rewarding I think that’s so cool
03:36
so real quick if you guys haven’t heard
03:38
about it I can encourage you go to
03:40
startup drugs comm and it’s drugs with a
03:42
Z not an S so startup dr ugz calm grab
03:47
yourself a couple of shirts everybody
03:49
who’s a funnel hacker is also an
03:51
entrepreneur one of my favorites is your
03:53
serial entrepreneur i think that’s a
03:54
pretty killer opportunities yeah that’s
03:58
a good one but again let’s dive right in
04:01
because the other part you guys that you
04:03
spent a ton of time on is working with
04:05
kevin harrington knows with quantum
04:07
media and that agency and really driving
04:09
a massive amount i mean you guys do
04:11
serious serious Facebook ads and I get
04:14
people asking me all the time do I need
04:16
it I still need to figure this Facebook
04:17
thing out so let’s just kind of dive
04:19
right in tell a little bit about the
04:20
story as far as what you’re doing with
04:22
quantum media and then let’s go right
04:24
into the Facebook ad training sure so
04:26
you
04:26
we linked up and I say we my my two
04:29
partners Dean Smith and Jeremy Adams who
04:31
funny enough I met them through a
04:35
Facebook ad and if it sounds how it was
04:37
like a credits will say that it was a UH
04:39
going back to startup drugs and I’ll get
04:41
off that but it just it relates to
04:43
everything we were running at the the
04:45
ads remember startup drugs it’s so cool
04:47
because it’s generated so much business
04:49
for me in terms of consulting and leads
04:51
because people see our ads and they see
04:54
the type of engagement they get and they
04:55
see how thirty hammer we’re gonna be
04:57
targeted they’re getting up sold and
04:59
then they’re like well these guys know
05:01
what they’re doing and I get a reach out
05:02
to me for that and that’s led to a bunch
05:04
of business but about a year ago I was
05:06
running an ad to entrepreneurs in
05:09
Orlando had commented on it they tagged
05:11
each other say hey this is pretty
05:12
interesting I went downtown as I live in
05:14
Orlando we had lunch together there
05:17
running successful businesses my one
05:19
partner Jerry runs a you know a seventy
05:21
figure food truck business one of the
05:23
biggest in the country and prestige food
05:25
trucks and give me a little plug you
05:28
know we were both kind of late twenties
05:30
entrepreneurs living in Orlando
05:32
not a huge entrepreneur community like
05:34
San Francisco or New York but we started
05:37
kind of saying how can work together
05:38
well I do Facebook ads and I do sales
05:41
and and and Ian does production and
05:43
management and we formed mini agency and
05:46
at that time David already working with
05:48
Kevin and helping him grow his digital
05:50
presence and digital brand and that
05:52
evolved over time and we formed her a
05:53
little company we started really growing
05:55
Kevin’s on my presence its brand helped
05:58
him start building some initial funnels
05:59
Facebook has everything we do for agency
06:01
and it made sense you know Kevin gets
06:03
pitched a hundred businesses a day and a
06:06
lot of them are terrible but there’s a
06:08
handful that are gold you know that are
06:10
just incredible ideas they’re already
06:11
making a lot of money and we can take
06:15
all the stuff we know from Facebook
06:17
retargeting automation phone with all
06:18
doubts ecommerce optimization and bring
06:20
that to them and really supercharge the
06:23
growth and so it made sense for us kind
06:24
of joint forces formed an agency quantum
06:28
media is kind of homage to one of
06:29
Kevin’s first businesses that went
06:31
public back in the 80s
06:32
quantum marketing and so it just was a
06:35
natural fit and it just naturally to the
06:38
point that now
06:39
it’s it’s it’s surreal because like a
06:42
year ago I was mining for dinner and and
06:45
Kevin O’Leary
06:46
came in and and Rob Hershey back and we
06:51
waited for two hours first the
06:52
steakhouse in Miami and we had
06:53
reservation let me still waited two
06:54
hours and they strolled in and they set
06:56
up a table in front for them and
06:57
everybody means it’s like how just to
07:02
get to talk to those guys I got five
07:04
minutes with have that be so cool and
07:05
they’re so next level and a year later
07:08
to be partners with the guy who was the
07:10
first one in Shark Tank who started Mark
07:12
Burnett has just been it’s been a crazy
07:14
year in terms of the level of people
07:17
that were working with and and so now
07:19
with you know quantum we’re bringing all
07:21
the stuff that I’ve used for my
07:23
successful selfish businesses did the
07:26
help for people out and and that’s you
07:28
know first touch point Facebook Ads it’s
07:30
retargeting its dynamic product ads is
07:33
you know email automation sequences for
07:36
in a cart recovery epsilon and
07:37
cross-selling down the road engagements
07:39
I mean everything that you know you guys
07:41
talk about a clickfunnels we’re doing
07:43
that in a primary focus on the Facebook
07:45
side of it and on the kind of CRO side
07:47
for specifically Shopify but also
07:50
WooCommerce Magento and all the other
07:52
you know players out there I love it
07:55
because you guys literally becoming one
07:56
of the biggest agencies out there for
07:58
this kind of stuff I mean you guys are a
07:59
little crushing it so congratulations on
08:02
your success I’m super super excited for
08:04
you but tell me a little bit about so uh
08:07
understand with our audience here on
08:10
funnel hacker radio we have people who
08:11
are just kind of getting started right
08:13
now though we’ve got a lot of people who
08:15
are kind of in the middle area between
08:16
you know high fives breaking through the
08:19
sixes and really trying to scale so if
08:22
you don’t mind we can kind of focus in
08:24
on that niche as far as those people who
08:26
have already made the first five
08:27
thousand ten thousand dollars and now
08:30
they’re trying to get to 50 or 100 or
08:32
two or three or four
08:34
help me understand what are some of the
08:36
main things from Facebook they need to
08:37
be focusing on sure so this is the you
08:42
know I have a knowledge of all that I’m
08:43
actually totally redoing I’m gonna
08:45
launch it are the next month a whole new
08:47
course on Facebook as it it was common
08:49
question that I get and something I’d
08:51
tell it even personally something that
08:53
does
08:53
for a living is scaling Facebook Ads
08:55
scaling successful Facebook Ads is
08:58
probably the hardest thing in paid
09:01
social and paid advertising in my
09:03
opinion and we’ve dealt with a lot of
09:05
platforms and I do this for a living and
09:07
spend four or five hours a day on
09:08
Facebook and it’s still something up
09:10
until recently that I struggled to do
09:12
consistently you know the typical story
09:15
and this happens everybody is a be
09:18
tested twelve new audiences each one at
09:21
six new ads so I have about eighty a
09:22
hundred different ads and testing and I
09:24
found four that are just crushing it
09:26
they’re 10 X 12 x ry but I’m always
09:28
spending 10 20 bucks a day and so that’s
09:30
exciting you know I’m making a hundred
09:32
bucks on ten bucks but I want to spend a
09:34
thousand bucks I want to make ten dr.
09:35
BOTS wants to do it right and so what
09:38
everybody does is well if I’m spending
09:40
10 bucks a day making a hundred I’m just
09:43
gonna change the budget to a thousand
09:44
today and then they do that and the ad
09:48
goes flat and stops making money and
09:51
they lose a thousand bucks
09:52
and that happens daily with I hear
09:54
stories about that every single day I’ve
09:56
done and I’ve encountered I mean that’s
09:58
I deal with that personally too it’s the
10:00
most frustrating thing because you think
10:02
you have a homerun you did so much work
10:04
and they need to lose it and it’s so
10:06
demoralizing and so there are really two
10:09
ways that you can scale a successful
10:11
campaign from test budget to kind of
10:14
scaling that budget one is is a little
10:20
riskier but it’s faster the other is
10:21
much more of a sure thing but it’s a
10:24
much longer lengthy or more hands-on
10:26
process and so the first one is okay I
10:30
have a test campaign I’ve run it for two
10:33
weeks the ROI is great it’s a you know
10:36
four or five 10x or five and so now I’m
10:39
gonna go I’m gonna look at reports and
10:40
I’m gonna see okay out of this ad which
10:43
demos perform best so out of that de
10:47
menor women outperform and then out of
10:48
those which Gamble is just what people
10:50
might be listening that’s demographics
10:52
we’re talking about yep so so
10:54
demographics you know gender age
10:57
placement so placement on Facebook is
11:00
five four placement options you have
11:02
your audience network you have your
11:03
mobile newsfeed desktop newsfeed desktop
11:05
right column and Instagram
11:06
and so you can look through all these
11:09
breakdowns on Facebook reports and see
11:11
out of all these segments which had the
11:15
best performance in which other work
11:16
departments and so if I find that out of
11:18
this ad men between the age of 25 and 44
11:22
on Instagram at the highest ROI I can
11:25
pull that data out create a brand new ad
11:28
set just with that targeting and start
11:31
the budget much higher using the one or
11:35
two ads out of the four six that I was
11:36
testing at the four best as well and so
11:39
now I’m starting with a much more
11:41
defined audience it’s it’s a new
11:43
campaign it’s not just duplicating it
11:45
and I can start at a higher budget so
11:48
that’s work for me
11:50
pretty regularly it’s not a sure thing I
11:54
mean nothing’s a sure thing but it’s
11:56
less of a sure thing the next model that
11:59
I’m going to tell you and so I’m sorry
12:04
this yes please I don’t understand why
12:06
they can’t see somebody’s in here and
12:07
talk
12:08
it’s like see-through glass too
12:12
so then the next model is daily
12:16
increments or 36 to 40 an hour
12:19
incremental increases 15 to 20 percent
12:22
on the daily budget and so this model I
12:26
actually had to do credit to a guy named
12:28
Jason Horning who’s another brilliant
12:30
Facebook advertiser and we were chatting
12:33
about this a while back cuz I saw him on
12:34
his videos we started talking about
12:36
strategies and this is something he had
12:38
been doing with his big big clients and
12:40
he’s spending six seven figures a month
12:42
for a lot of big personalities
12:43
influencers and and so this model of
12:48
every 24 36 48 hours increasing the
12:51
budget a small percentage but doing it
12:54
consistently has been the most effective
12:57
scaling technique that I’ve used for my
13:00
own businesses for client businesses and
13:02
the reason is these books algorithm who
13:07
they decide to serve an ad to how often
13:10
they decide to serve an app to and when
13:11
during the day they decide to serve an
13:12
ad is dependent on hundreds of variables
13:16
and hundreds of pieces of data and so he
13:18
to me which is the perfect analogy
13:20
to change it it’s you know the algorithm
13:22
is like a tree it’s like a leap so every
13:25
time you change something whether you
13:26
change the age targeting the gender
13:28
targeting the daily budget you’re
13:30
pulling a leaf off of that and so you
13:32
might be able to get away with doing it
13:33
once if you start doing it two three
13:35
four times so I’m making too many
13:36
alterations it really this book’s
13:39
algorithm out there deciding to serve
13:42
the ad serving it to because they’re
13:46
picking the terminations once a day I’m
13:48
talking about computer program but it’s
13:50
deciding based on if your daily budgets
13:52
$10 okay I know we want $10 throughout
13:55
the day the next 24 hours shows that to
13:58
people
13:58
if you jacked up to a thousand it
14:00
changes everything I mean and so it
14:03
takes time to then optimize the ad find
14:06
the right person again and that’s
14:08
another tip which is that a lot of
14:12
people will start a new ad and it won’t
14:14
work and they’ll turn it off after a day
14:16
or days out oppression and so it takes
14:20
that algorithm time to find the right
14:22
person and start to get into the swing
14:24
of things and start to really start
14:26
rolling and so usually 8,000 depressions
14:29
is the rule that I go by for each
14:32
individual ad because if I make this
14:34
it’s a bad at or a good ad usually try
14:37
to shoot for more than that you broke up
14:39
a little bit there I want to make sure
14:40
you don’t mind restating that because it
14:42
was said 8,000 and I want make sure we
14:44
get that on my own
14:44
yes so I’m sorry eight thousand
14:48
impressions per ad it’s not the smallest
14:51
level you know there’s campaign ad set
14:53
ad at the individual ad level you know
14:56
having eight thousand total impressions
14:58
on that ad before deciding his ads bad
15:02
or good and that’s a good minimum
15:03
usually try to do a lot more than that
15:05
but a lot of people love an ad at two
15:08
thousand impressions 1000 and they’ll
15:11
turn it off because it wasn’t good or
15:12
even more dangerous they’ll say it’s a
15:15
winner and they’ll try to steal it and
15:17
I’ve seen that happen - we’re all sudden
15:19
and it’s happened every now then - made
15:20
you get really excited you probably knew
15:22
ad and you meet like eight sales in the
15:25
first dollar and it’s crazy it’s
15:27
happened a few times recently and your
15:29
cost per purchase is like 8 cents or 10
15:31
cents and you just think you found gold
15:34
and you go and you scale that ad and it
15:36
turns out you know there’s there’s some
15:38
luck involved it’s just you know it
15:40
doesn’t identify the right person again
15:41
there’s there’s a lot of variables
15:43
that’s why they can and so that’s why
15:46
it’s important to have a data before you
15:48
make certain decisions in terms of
15:49
whether to turn that off whether to
15:51
scale a good ad whether to make
15:53
modifications to a campaign I think that
15:57
is I mean that kind of stuff
15:58
is so important for people when it comes
16:00
to scaling because especially when
16:02
you’re first get started once you get us
16:04
successful ad the first thing you think
16:06
is I’ll just throw more gas on this
16:07
thing put more money into it and it
16:09
tanks and then everyone goes Facebook
16:10
doesn’t work like it’s not Facebook
16:13
doesn’t work that you don’t know how to
16:14
work Facebook so whoa love that idea
16:17
that’s you know one piece of it the
16:21
other piece of it and this is more maybe
16:24
where the controversial is a lot of
16:27
people are teaching to get very very
16:30
small audiences and so you want to start
16:33
out with a 50,000 100,000 person
16:36
audience and that’s your starting point
16:38
we kind of do things the opposite and
16:41
we’ll start with much broader single
16:45
interests or two interests or two into
16:47
two behavioral demographic audiences
16:49
that could be in the millions and and
16:51
will that’s a lot of those and the
16:53
reason we do that is twofold one if you
16:57
start out with a very detailed audience
17:01
that could have you know three-tiered
17:05
three tiers interest and what I mean by
17:07
that is when you’re creating audience in
17:09
facebook there’s two types like logic
17:12
statements you can follow you can follow
17:14
endured statements and so the or
17:16
statements are I’m going to target
17:18
people that like Fast Company or
17:20
clickfunnels or Gary Vaynerchuk or you
17:24
know etc etc and the audience that’s
17:26
bigger and bigger the end statements are
17:28
I want to target people who make
17:30
$500,000 a year and who like digital
17:33
marketer and who like this those get
17:35
smaller and so when you start to build
17:38
those audiences really early on it’s
17:40
dangerous because if the campaign does
17:43
really well you can’t attribute the
17:46
success that campaign
17:47
back to anyone targeting option and so
17:51
if you have five six interests in there
17:53
was it the digital marketer interest or
17:56
the Fast Company interest or the
17:57
clickfunnels interest was that that
17:59
audience that’s driving your lie on the
18:02
other side if the campaign tanks you
18:05
also don’t know which of those interests
18:07
to attribute the lack of success to and
18:09
so when you start with single interests
18:12
or maybe two interests it makes an
18:15
attribution much easier and so if I
18:17
start out with twelve audiences at a
18:19
kind of really high level and medium
18:22
targeting entrepreneurship and online
18:25
buyers and then some big you know
18:27
multi-million audiences and two of the
18:30
ten do well I cannot combine those two
18:33
so I can now take those create a new
18:34
audience combining two they know work
18:36
because they’re a single interest and
18:38
create a scalable campaign from there
18:40
the other thing is that when you start
18:43
very defined it’s hard to skip all right
18:45
yeah that’s one of those problems I see
18:47
from most people is it’s too small of an
18:49
audience
18:50
yep so when you start too small and make
18:54
scaling difficult when you’re dealing
18:57
with the types of budgets that we deal
18:59
with
18:59
you can Phenix the claim you’re spending
19:05
thousands of dollars a day or thousands
19:07
of dollars a day and it just makes it
19:09
you have to put a lot more work in terms
19:11
of constantly come up with new audiences
19:12
which you have to do with some everybody
19:15
has to do that at some point but it just
19:16
makes that the frequency of doing that a
19:18
lot higher and so if you find something
19:21
that works and it’s a five million
19:22
person audience that’s a much better
19:25
place to be than finding something that
19:26
works out of thirty thousand and then
19:29
trying to replicate that and replicate
19:30
that and continue to replicate that and
19:32
so we find a lot of you know ironically
19:36
we also find a lot of success with those
19:38
big audiences and the reason is that and
19:42
it’s another conception Facebook Ads
19:44
is that the more target ear added the
19:47
less to have a and so that should some
19:51
click-through rates may be higher it’s
19:53
gonna get a little more because of that
19:54
but your CPM rates are higher than we’re
19:58
to find your audience gets and so when
20:01
you’re
20:01
Harding a 12 million person audience
20:02
what you pay in CPM is cost per thousand
20:05
impressions what you pay at that level
20:06
is lower than what you pay when you
20:09
start to really build a targetable
20:11
audience and it makes sense right it’s
20:13
course that’s what is if I want to find
20:15
more targeted relative people I’m gonna
20:17
pay because there’s a higher conversion
20:19
rate you have a larger you know room
20:23
margin for errors and should sell that
20:28
product and if you’re selling a broad
20:31
b2c product like for example one of our
20:34
clients carbon clean that sounds a you
20:37
know really cool device for cleaning
20:39
your smartphone screens and your glasses
20:41
we’re seeing you know 3 4 5 X ROI on
20:45
broad interest categories so and this is
20:50
the tip like it so so the online buyer
20:52
audience on Facebook it’s like a 12.5
20:54
million person audience using credit
20:56
card purchase history and say these
20:58
people frequently buy online bad
21:00
audience has consistently had a 2 plus
21:03
XR I would 30 to 40% of our clients out
21:08
of the gate that sell b2c products
21:11
online I want to just restate that
21:13
justice for the audio and everything
21:14
else because I think it’s real important
21:16
as people are looking at stealing things
21:17
that they understand online by audience
21:25
which is history
21:27
that’s about 12.5 million people that
21:30
audience has consistently outperformed
21:33
for a majority of our clients kind of a
21:36
go to test audience that we use across
21:38
the board and it just works really well
21:41
I think the behavioral demographic
21:44
audiences on Facebook or retargeting and
21:49
so a lot of people focus on interest
21:52
targeting fine what I remind people is
21:57
most people on Facebook have been on
21:59
Facebook for a while and so I’ve been on
22:01
Facebook for probably 10 years my high
22:04
school the first high schools get it and
22:05
and I’m sure there are dozens of pages
22:09
and things that I’ve liked over those
22:11
years that have zero
22:14 - little relevance anymore to me and so
22:17
if you’re targeting me based on some of
22:18
those keep repeating a blind slim
22:22
whereas behavioral demographic targeting
22:25
that’s a a much more reliable barometer
22:28
for interest in a potential product if
22:31
that makes sense
22:32
all that makes complete sense actually I
22:34
love that idea I think that too often
22:36
people screw that up by just what’s what
22:40
they like versus the behavior side of it
22:43
exactly I mean I absolutely because I’m
22:46
a huge nerd and an obsessed with it
22:49
stuff I uh I got a few months ago I had
22:52
actually compiled an excel dr. Google
22:54
back on all at the time I think was like
22:58
1420 behaved targeting action
23:01
demographic targeting options available
23:02
through the power items on Facebook and
23:05
that’s something were to share we’re
23:07
puttin together like a little worksheet
23:08
on it and it’s amazing we have anybody
23:12
we bring on Facebook that’s for us as I
23:14
train it’s like a full day just like
23:17
searching and the interest bar on
23:19
Facebook because the types of targeting
23:22
that’s available would surprise most
23:24
people so everything from I can target
23:28
people based on are you likely to move
23:30
did you just move are you a homo or
23:32
there’s a home renter did you just get
23:35
married you can just get in gay did you
23:36
just get a mortgage
23:37
what’s your net worth what’s your income
23:39
liquor all assets you know what’s your
23:43
job title and so there are a I mean just
23:47
insane amount of options I know you know
23:49
when you’re homeless still do you live
23:50
in a home that was built in the 1900s
23:52
1920s that’s great if I tell on repair
23:55
company or if I you know Home Depot want
23:58
to target people that are you know in
24:00
homes that are pretty old and so there
24:02
there are a just a huge amount of
24:06
behavioral and demographic targeting
24:07
options available to companies out there
24:09
that put the time in to look at those
24:12
those options and it’s benefiting people
24:15
that know how to look for it and so for
24:17
example for carbon clean we’re able to
24:19
target people who buy consumer
24:21
electronics so people that are more
24:23
likely to purchase consumer electronics
24:25
we’re targeting with a screen cleaning
24:27
product which clean
24:28
smartphone screen it’s a perfect match
24:29
and that has like a 6xr Illini and so
24:32
there are pretty much every vertical you
24:35
can think of
24:36
there are relatable demographic and
24:38
behavioral options that Facebook has the
24:41
data on that if you’re free to use for
24:43
your job your ads and so it’s important
24:46
to think beyond just four pages to
24:48
people like and what pictures to people
24:49
like so max I know the one question I’m
24:52
going to get from people real quick is
24:53
how do I get ahold of max and how do I
24:55
get more of his knowledge and content
24:57
and things of that sort I know you don’t
24:59
have a product or anything else right
25:00
now but if a person wants to really
25:02
learn the type of stuff that you know
25:04
where do they what kind of resources do
25:07
you have how do people get more
25:08
information on that kind of stuff sure
25:10
so I this is this is the challenge that
25:14
I encountered it’s really a frustrating
25:17
job Musa personally I love working with
25:21
small business owners and entrepreneurs
25:22
way more than I like working with big
25:24
companies and the reason is because I
25:28
can the stuff that I teach and the stuff
25:30
that I do can move the needle like you
25:32
know as an example and then I’ll you
25:34
know really answering a call to action
25:37
you know carbon clean team to us two
25:39
months ago and they were doing three
25:42
thousand four thousand dollars a month
25:44
on Shopify they’re also and that was her
25:47
main focus and Amazon stopped we started
25:51
running our test campaigns in late
25:54
August lengthy with $3,000 in sales and
25:59
this month were on pace to probably do
26:02
65 or 75 thousand in sales and so that’s
26:06
what has me you know we can do that for
26:10
companies like 3m and big shit and it
26:13
doesn’t look like it there’s less than a
26:16
satisfaction from my standpoint it was a
26:19
big company to pay the bills and and
26:23
that’s what I’m working on a new course
26:25
to try to take all the knowledge they
26:26
have and privatize it so it’s there’s
26:30
work sheet using this video courses and
26:31
templates and so we’re working on a
26:34
quantum digital product that will be
26:37
ready very soon
26:40
next month or so and that’s something
26:42
that will you know we’ll be promoting
26:45
heavily in the meantime I can be reached
26:49
at max at quantum media dot CO CO and
26:53
you know I try to help as many people as
26:55
I can so I like to give as much free
26:59
information as possible I try to be
27:01
active I like a shock-like forums and
27:03
reply to a lot of people that email me
27:04
and so if you have questions regarding
27:06
your you know campaigns or need please
27:08
feel free to shoot me an email if you’re
27:11
a company and you’re you know have you
27:14
have sales and you really can grow your
27:16
business
27:16
quantum would love to talk to you and I
27:18
think we would be a great fit we don’t
27:22
just work with the you know to the three
27:23
ends of the world they also work with
27:24
really promising product companies and
27:26
that’s part of the value Kevin brings to
27:28
the team as he has probably more
27:30
experience bedding products and selling
27:33
products then then pretty much everybody
27:36
anybody I know of in the world right now
27:38
so look forward billion dollars for the
27:41
products on them so it’s pretty insane
27:43
max that is so so cool I think that part
27:47
I like the most about it is the fact
27:48
that you’ve had such huge experience
27:51
with the large I mean fortune 500
27:53
companies that you’ve done some major
27:54
campaigns for but at the same time
27:57
because you’ve had that experience you
27:58
can take that down to use it for a
28:00
person out on a much smaller scale and
28:03
moving that needle I think I know for us
28:05
at clickfunnels that’s the part I
28:07
actually enjoy the most as well there’s
28:09
nothing more exciting for me than
28:10
sitting there and seeing this business
28:12
all of a sudden was struggling and just
28:15
two or three tweaks and changes and it
28:17
changes their whole business it changed
28:18
the whole life so again huge huge
28:21
congratulations to you guys on what
28:23
you’re doing there and again reach out
28:25
to max for sure once you get the product
28:28
let me know I’m more than happy to link
28:30
it to the podcast here also I just want
28:33
to make sure as people are listen to
28:35
this you need to spend the time to
28:37
understand how Facebook works because
28:39
you have to be able to scale your
28:41
company if you can’t scale it doesn’t
28:44
matter you’re a once one-trick pony and
28:46
you’re literally gonna die on the vine
28:47
and you have to find a way of scaling
28:50
max gave you two solid solid
28:53
so exactly how to do that and I really
28:55
hope that again I know the audio broke
28:57
up a little bit there but I’ll make sure
29:00
we kind of clean up the audio as much as
29:01
possible for you again Mac’s huge huge
29:04
thank you for your time I know you got a
29:05
lot going on you’re real busy and I
29:07
appreciate that you’re taking time any
29:09
parting words you have for our audience
29:10
of course I mean so I play in context I
29:14
plenty to talk about but I’ll throw in a
29:17
you know something that is super
29:19
important that a funnel that we actually
29:23
just built out of being this product
29:25
that we’re launching that shows the
29:27
exact the entire funnel from our
29:30
Facebook ad side of things retargeting
29:32
side of things from Liege and all the
29:34
way to repeat customer we’re people and
29:37
neglect to spend time and money it is
29:40
post purchase retargeting and so this is
29:43
probably one of the bigger that I’ll
29:44
give you that’ll provide incredible
29:47
value is everybody’s focus is acquiring
29:52
customers how do I get new customers in
29:55
the door and that’s great I mean you
29:56
need new customers you need traffic to
29:58
your site where else retargeting doesn’t
30:00
work the problem is that it’s five or
…
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