Max Finn, Secrets to Scaling Facebook Ads Without Killing Your ROI

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward hey everybody welcome
00:18
to funnel Hakurei I’m your host Dave
00:20
Woodward today you guys are gonna love
00:21
this one we have the opportunity of
00:22
having max spin with us we found our
00:24
startup drugs and also part from quantum
00:27
quantum theory agencies quantum eating
00:29
what do you call it is it quantum
00:31
mediaworks quantum there we go
00:33
welcome back super happy to have you
00:34
here thanks Dave I appreciate it again
00:38
if you guys aren’t through is startup
00:39
drugs you should be Russell Rance
00:42
enraged
00:42
I think he’s bought every one of your
00:43
t-shirts it was a it was a crazy feeling
00:48
that you know I don’t think too much I’m
00:50
in but on you know for start-up drugs
00:52
that’s been one of the coolest things
00:54
about running it from a side project
00:55
perspective is getting to see people
00:57
that I follow and look up to like buyer
01:01
and stuff so I’ll wake up you know a
01:02
name in the morning and I look backwards
01:04
I’ll see I saw you know Russell Brunson
01:05
bought up eight shirts from us and it
01:07
was the coolest thing ever I had to like
01:08
verify that was actually him and not
01:10
another brand enough and and that that
01:13
happens I got a weekly base it’s Miami
01:15
Dolphins bought like 20 shirts from us
01:17
last week which was also cool and and so
01:20
that’s been like the most rewarding part
01:21
of the business so far that’s awesome I
01:23
want to spend most of our time talking
01:24
about Facebook account but startup drugs
01:26
is such a cool idea I love the whole
01:28
story behind it you don’t like to take
01:29
two or three minutes to tell people a
01:31
little bit about how it even got started
01:32
and why grant and words out sure so as a
01:35
a lifelong entrepreneur living the
01:38
startup world since before college I had
01:42
always had this kind of idea mean when I
01:44
business partners Nick Haas who lives in
01:47
San Francisco now and it’s working at
01:48
the arts base
01:50
sharing what it’s really like to be an
01:52
entrepreneur and for most people that
01:53
are entrepreneurs they realized that
01:55
what they see on Silicon Valley and in
01:56
the common perception of Silicon Valley
01:59
of being everybody goes there it gets
02:01
rich instantly and it’s a no price
02:03
that’s glamorous and awesome and every
02:05
all these hackers are getting you know
02:06
free massages and six notices you know
02:10
the reality is that it takes years and
02:12
years really hard
02:13

  • you know vernet success that’s one of
    02:15
    our t-shirts awesome and so he said
    02:18
    wouldn’t it be funny if we made a brand
    02:19
    that sold t-shirts that kind of poked
    02:22
    fun at that and highlighted phrases and
    02:25
    sayings and only entrepreneurs that
    02:26
    really true entrepreneurs would get
    02:28
    things like you know my burning VC cash
    02:31
    legs my job things like that that you
    02:33
    know people get termed pro rata rates we
    02:36
    have a shirt it’s like mic startups cap
    02:37
    table and it’s a hat like a hat rack and
    02:39
    and we launching a product hunt two
    02:42
    years ago it took off like crazy it was
    02:44
    second most up good its startup of the
    02:45
    day we like 35,000 people come to the
    02:48
    site okay we made so many mistakes that
    02:54
    we we probably could have made 50 grand
    02:57
    60 grand that week that we made a
    02:59
    fraction of that which even a fraction
    03:01
    that was great because we put nothing
    03:02
    into it but you know we made a lot of
    03:04
    mistakes we didn’t do a lot of things
    03:06
    right that now we do for a living with
    03:09
    other people’s stores and since then
    03:11
    it’s really just grown steadily you know
    03:13
    we’re on track to do probably 60 70
    03:15
    thousand dollars in sales this month and
    03:17
    it’s a side project so I don’t spend too
    03:19
    much time on it from or like but passing
    03:23
    it tinkering a to do with it and
    03:25
    experimenting for me is basically become
    03:27
    like a playground that I get paid to run
    03:29
    and test things I can then bring to our
    03:31
    clients at the agency which has been
    03:33
    really rewarding I think that’s so cool
    03:36
    so real quick if you guys haven’t heard
    03:38
    about it I can encourage you go to
    03:40
    startup drugs comm and it’s drugs with a
    03:42
    Z not an S so startup dr ugz calm grab
    03:47
    yourself a couple of shirts everybody
    03:49
    who’s a funnel hacker is also an
    03:51
    entrepreneur one of my favorites is your
    03:53
    serial entrepreneur i think that’s a
    03:54
    pretty killer opportunities yeah that’s
    03:58
    a good one but again let’s dive right in
    04:01
    because the other part you guys that you
    04:03
    spent a ton of time on is working with
    04:05
    kevin harrington knows with quantum
    04:07
    media and that agency and really driving
    04:09
    a massive amount i mean you guys do
    04:11
    serious serious Facebook ads and I get
    04:14
    people asking me all the time do I need
    04:16
    it I still need to figure this Facebook
    04:17
    thing out so let’s just kind of dive
    04:19
    right in tell a little bit about the
    04:20
    story as far as what you’re doing with
    04:22
    quantum media and then let’s go right
    04:24
    into the Facebook ad training sure so
    04:26
    you
    04:26
    we linked up and I say we my my two
    04:29
    partners Dean Smith and Jeremy Adams who
    04:31
    funny enough I met them through a
    04:35
    Facebook ad and if it sounds how it was
    04:37
    like a credits will say that it was a UH
    04:39
    going back to startup drugs and I’ll get
    04:41
    off that but it just it relates to
    04:43
    everything we were running at the the
    04:45
    ads remember startup drugs it’s so cool
    04:47
    because it’s generated so much business
    04:49
    for me in terms of consulting and leads
    04:51
    because people see our ads and they see
    04:54
    the type of engagement they get and they
    04:55
    see how thirty hammer we’re gonna be
    04:57
    targeted they’re getting up sold and
    04:59
    then they’re like well these guys know
    05:01
    what they’re doing and I get a reach out
    05:02
    to me for that and that’s led to a bunch
    05:04
    of business but about a year ago I was
    05:06
    running an ad to entrepreneurs in
    05:09
    Orlando had commented on it they tagged
    05:11
    each other say hey this is pretty
    05:12
    interesting I went downtown as I live in
    05:14
    Orlando we had lunch together there
    05:17
    running successful businesses my one
    05:19
    partner Jerry runs a you know a seventy
    05:21
    figure food truck business one of the
    05:23
    biggest in the country and prestige food
    05:25
    trucks and give me a little plug you
    05:28
    know we were both kind of late twenties
    05:30
    entrepreneurs living in Orlando
    05:32
    not a huge entrepreneur community like
    05:34
    San Francisco or New York but we started
    05:37
    kind of saying how can work together
    05:38
    well I do Facebook ads and I do sales
    05:41
    and and and Ian does production and
    05:43
    management and we formed mini agency and
    05:46
    at that time David already working with
    05:48
    Kevin and helping him grow his digital
    05:50
    presence and digital brand and that
    05:52
    evolved over time and we formed her a
    05:53
    little company we started really growing
    05:55
    Kevin’s on my presence its brand helped
    05:58
    him start building some initial funnels
    05:59
    Facebook has everything we do for agency
    06:01
    and it made sense you know Kevin gets
    06:03
    pitched a hundred businesses a day and a
    06:06
    lot of them are terrible but there’s a
    06:08
    handful that are gold you know that are
    06:10
    just incredible ideas they’re already
    06:11
    making a lot of money and we can take
    06:15
    all the stuff we know from Facebook
    06:17
    retargeting automation phone with all
    06:18
    doubts ecommerce optimization and bring
    06:20
    that to them and really supercharge the
    06:23
    growth and so it made sense for us kind
    06:24
    of joint forces formed an agency quantum
    06:28
    media is kind of homage to one of
    06:29
    Kevin’s first businesses that went
    06:31
    public back in the 80s
    06:32
    quantum marketing and so it just was a
    06:35
    natural fit and it just naturally to the
    06:38
    point that now
    06:39
    it’s it’s it’s surreal because like a
    06:42
    year ago I was mining for dinner and and
    06:45
    Kevin O’Leary
    06:46
    came in and and Rob Hershey back and we
    06:51
    waited for two hours first the
    06:52
    steakhouse in Miami and we had
    06:53
    reservation let me still waited two
    06:54
    hours and they strolled in and they set
    06:56
    up a table in front for them and
    06:57
    everybody means it’s like how just to
    07:02
    get to talk to those guys I got five
    07:04
    minutes with have that be so cool and
    07:05
    they’re so next level and a year later
    07:08
    to be partners with the guy who was the
    07:10
    first one in Shark Tank who started Mark
    07:12
    Burnett has just been it’s been a crazy
    07:14
    year in terms of the level of people
    07:17
    that were working with and and so now
    07:19
    with you know quantum we’re bringing all
    07:21
    the stuff that I’ve used for my
    07:23
    successful selfish businesses did the
    07:26
    help for people out and and that’s you
    07:28
    know first touch point Facebook Ads it’s
    07:30
    retargeting its dynamic product ads is
    07:33
    you know email automation sequences for
    07:36
    in a cart recovery epsilon and
    07:37
    cross-selling down the road engagements
    07:39
    I mean everything that you know you guys
    07:41
    talk about a clickfunnels we’re doing
    07:43
    that in a primary focus on the Facebook
    07:45
    side of it and on the kind of CRO side
    07:47
    for specifically Shopify but also
    07:50
    WooCommerce Magento and all the other
    07:52
    you know players out there I love it
    07:55
    because you guys literally becoming one
    07:56
    of the biggest agencies out there for
    07:58
    this kind of stuff I mean you guys are a
    07:59
    little crushing it so congratulations on
    08:02
    your success I’m super super excited for
    08:04
    you but tell me a little bit about so uh
    08:07
    understand with our audience here on
    08:10
    funnel hacker radio we have people who
    08:11
    are just kind of getting started right
    08:13
    now though we’ve got a lot of people who
    08:15
    are kind of in the middle area between
    08:16
    you know high fives breaking through the
    08:19
    sixes and really trying to scale so if
    08:22
    you don’t mind we can kind of focus in
    08:24
    on that niche as far as those people who
    08:26
    have already made the first five
    08:27
    thousand ten thousand dollars and now
    08:30
    they’re trying to get to 50 or 100 or
    08:32
    two or three or four
    08:34
    help me understand what are some of the
    08:36
    main things from Facebook they need to
    08:37
    be focusing on sure so this is the you
    08:42
    know I have a knowledge of all that I’m
    08:43
    actually totally redoing I’m gonna
    08:45
    launch it are the next month a whole new
    08:47
    course on Facebook as it it was common
    08:49
    question that I get and something I’d
    08:51
    tell it even personally something that
    08:53
    does
    08:53
    for a living is scaling Facebook Ads
    08:55
    scaling successful Facebook Ads is
    08:58
    probably the hardest thing in paid
    09:01
    social and paid advertising in my
    09:03
    opinion and we’ve dealt with a lot of
    09:05
    platforms and I do this for a living and
    09:07
    spend four or five hours a day on
    09:08
    Facebook and it’s still something up
    09:10
    until recently that I struggled to do
    09:12
    consistently you know the typical story
    09:15
    and this happens everybody is a be
    09:18
    tested twelve new audiences each one at
    09:21
    six new ads so I have about eighty a
    09:22
    hundred different ads and testing and I
    09:24
    found four that are just crushing it
    09:26
    they’re 10 X 12 x ry but I’m always
    09:28
    spending 10 20 bucks a day and so that’s
    09:30
    exciting you know I’m making a hundred
    09:32
    bucks on ten bucks but I want to spend a
    09:34
    thousand bucks I want to make ten dr.
    09:35
    BOTS wants to do it right and so what
    09:38
    everybody does is well if I’m spending
    09:40
    10 bucks a day making a hundred I’m just
    09:43
    gonna change the budget to a thousand
    09:44
    today and then they do that and the ad
    09:48
    goes flat and stops making money and
    09:51
    they lose a thousand bucks
    09:52
    and that happens daily with I hear
    09:54
    stories about that every single day I’ve
    09:56
    done and I’ve encountered I mean that’s
    09:58
    I deal with that personally too it’s the
    10:00
    most frustrating thing because you think
    10:02
    you have a homerun you did so much work
    10:04
    and they need to lose it and it’s so
    10:06
    demoralizing and so there are really two
    10:09
    ways that you can scale a successful
    10:11
    campaign from test budget to kind of
    10:14
    scaling that budget one is is a little
    10:20
    riskier but it’s faster the other is
    10:21
    much more of a sure thing but it’s a
    10:24
    much longer lengthy or more hands-on
    10:26
    process and so the first one is okay I
    10:30
    have a test campaign I’ve run it for two
    10:33
    weeks the ROI is great it’s a you know
    10:36
    four or five 10x or five and so now I’m
    10:39
    gonna go I’m gonna look at reports and
    10:40
    I’m gonna see okay out of this ad which
    10:43
    demos perform best so out of that de
    10:47
    menor women outperform and then out of
    10:48
    those which Gamble is just what people
    10:50
    might be listening that’s demographics
    10:52
    we’re talking about yep so so
    10:54
    demographics you know gender age
    10:57
    placement so placement on Facebook is
    11:00
    five four placement options you have
    11:02
    your audience network you have your
    11:03
    mobile newsfeed desktop newsfeed desktop
    11:05
    right column and Instagram
    11:06
    and so you can look through all these
    11:09
    breakdowns on Facebook reports and see
    11:11
    out of all these segments which had the
    11:15
    best performance in which other work
    11:16
    departments and so if I find that out of
    11:18
    this ad men between the age of 25 and 44
    11:22
    on Instagram at the highest ROI I can
    11:25
    pull that data out create a brand new ad
    11:28
    set just with that targeting and start
    11:31
    the budget much higher using the one or
    11:35
    two ads out of the four six that I was
    11:36
    testing at the four best as well and so
    11:39
    now I’m starting with a much more
    11:41
    defined audience it’s it’s a new
    11:43
    campaign it’s not just duplicating it
    11:45
    and I can start at a higher budget so
    11:48
    that’s work for me
    11:50
    pretty regularly it’s not a sure thing I
    11:54
    mean nothing’s a sure thing but it’s
    11:56
    less of a sure thing the next model that
    11:59
    I’m going to tell you and so I’m sorry
    12:04
    this yes please I don’t understand why
    12:06
    they can’t see somebody’s in here and
    12:07
    talk
    12:08
    it’s like see-through glass too
    12:12
    so then the next model is daily
    12:16
    increments or 36 to 40 an hour
    12:19
    incremental increases 15 to 20 percent
    12:22
    on the daily budget and so this model I
    12:26
    actually had to do credit to a guy named
    12:28
    Jason Horning who’s another brilliant
    12:30
    Facebook advertiser and we were chatting
    12:33
    about this a while back cuz I saw him on
    12:34
    his videos we started talking about
    12:36
    strategies and this is something he had
    12:38
    been doing with his big big clients and
    12:40
    he’s spending six seven figures a month
    12:42
    for a lot of big personalities
    12:43
    influencers and and so this model of
    12:48
    every 24 36 48 hours increasing the
    12:51
    budget a small percentage but doing it
    12:54
    consistently has been the most effective
    12:57
    scaling technique that I’ve used for my
    13:00
    own businesses for client businesses and
    13:02
    the reason is these books algorithm who
    13:07
    they decide to serve an ad to how often
    13:10
    they decide to serve an app to and when
    13:11
    during the day they decide to serve an
    13:12
    ad is dependent on hundreds of variables
    13:16
    and hundreds of pieces of data and so he
    13:18
    to me which is the perfect analogy
    13:20
    to change it it’s you know the algorithm
    13:22
    is like a tree it’s like a leap so every
    13:25
    time you change something whether you
    13:26
    change the age targeting the gender
    13:28
    targeting the daily budget you’re
    13:30
    pulling a leaf off of that and so you
    13:32
    might be able to get away with doing it
    13:33
    once if you start doing it two three
    13:35
    four times so I’m making too many
    13:36
    alterations it really this book’s
    13:39
    algorithm out there deciding to serve
    13:42
    the ad serving it to because they’re
    13:46
    picking the terminations once a day I’m
    13:48
    talking about computer program but it’s
    13:50
    deciding based on if your daily budgets
    13:52
    $10 okay I know we want $10 throughout
    13:55
    the day the next 24 hours shows that to
    13:58
    people
    13:58
    if you jacked up to a thousand it
    14:00
    changes everything I mean and so it
    14:03
    takes time to then optimize the ad find
    14:06
    the right person again and that’s
    14:08
    another tip which is that a lot of
    14:12
    people will start a new ad and it won’t
    14:14
    work and they’ll turn it off after a day
    14:16
    or days out oppression and so it takes
    14:20
    that algorithm time to find the right
    14:22
    person and start to get into the swing
    14:24
    of things and start to really start
    14:26
    rolling and so usually 8,000 depressions
    14:29
    is the rule that I go by for each
    14:32
    individual ad because if I make this
    14:34
    it’s a bad at or a good ad usually try
    14:37
    to shoot for more than that you broke up
    14:39
    a little bit there I want to make sure
    14:40
    you don’t mind restating that because it
    14:42
    was said 8,000 and I want make sure we
    14:44
    get that on my own
    14:44
    yes so I’m sorry eight thousand
    14:48
    impressions per ad it’s not the smallest
    14:51
    level you know there’s campaign ad set
    14:53
    ad at the individual ad level you know
    14:56
    having eight thousand total impressions
    14:58
    on that ad before deciding his ads bad
    15:02
    or good and that’s a good minimum
    15:03
    usually try to do a lot more than that
    15:05
    but a lot of people love an ad at two
    15:08
    thousand impressions 1000 and they’ll
    15:11
    turn it off because it wasn’t good or
    15:12
    even more dangerous they’ll say it’s a
    15:15
    winner and they’ll try to steal it and
    15:17
    I’ve seen that happen - we’re all sudden
    15:19
    and it’s happened every now then - made
    15:20
    you get really excited you probably knew
    15:22
    ad and you meet like eight sales in the
    15:25
    first dollar and it’s crazy it’s
    15:27
    happened a few times recently and your
    15:29
    cost per purchase is like 8 cents or 10
    15:31
    cents and you just think you found gold
    15:34
    and you go and you scale that ad and it
    15:36
    turns out you know there’s there’s some
    15:38
    luck involved it’s just you know it
    15:40
    doesn’t identify the right person again
    15:41
    there’s there’s a lot of variables
    15:43
    that’s why they can and so that’s why
    15:46
    it’s important to have a data before you
    15:48
    make certain decisions in terms of
    15:49
    whether to turn that off whether to
    15:51
    scale a good ad whether to make
    15:53
    modifications to a campaign I think that
    15:57
    is I mean that kind of stuff
    15:58
    is so important for people when it comes
    16:00
    to scaling because especially when
    16:02
    you’re first get started once you get us
    16:04
    successful ad the first thing you think
    16:06
    is I’ll just throw more gas on this
    16:07
    thing put more money into it and it
    16:09
    tanks and then everyone goes Facebook
    16:10
    doesn’t work like it’s not Facebook
    16:13
    doesn’t work that you don’t know how to
    16:14
    work Facebook so whoa love that idea
    16:17
    that’s you know one piece of it the
    16:21
    other piece of it and this is more maybe
    16:24
    where the controversial is a lot of
    16:27
    people are teaching to get very very
    16:30
    small audiences and so you want to start
    16:33
    out with a 50,000 100,000 person
    16:36
    audience and that’s your starting point
    16:38
    we kind of do things the opposite and
    16:41
    we’ll start with much broader single
    16:45
    interests or two interests or two into
    16:47
    two behavioral demographic audiences
    16:49
    that could be in the millions and and
    16:51
    will that’s a lot of those and the
    16:53
    reason we do that is twofold one if you
    16:57
    start out with a very detailed audience
    17:01
    that could have you know three-tiered
    17:05
    three tiers interest and what I mean by
    17:07
    that is when you’re creating audience in
    17:09
    facebook there’s two types like logic
    17:12
    statements you can follow you can follow
    17:14
    endured statements and so the or
    17:16
    statements are I’m going to target
    17:18
    people that like Fast Company or
    17:20
    clickfunnels or Gary Vaynerchuk or you
    17:24
    know etc etc and the audience that’s
    17:26
    bigger and bigger the end statements are
    17:28
    I want to target people who make
    17:30
    $500,000 a year and who like digital
    17:33
    marketer and who like this those get
    17:35
    smaller and so when you start to build
    17:38
    those audiences really early on it’s
    17:40
    dangerous because if the campaign does
    17:43
    really well you can’t attribute the
    17:46
    success that campaign
    17:47
    back to anyone targeting option and so
    17:51
    if you have five six interests in there
    17:53
    was it the digital marketer interest or
    17:56
    the Fast Company interest or the
    17:57
    clickfunnels interest was that that
    17:59
    audience that’s driving your lie on the
    18:02
    other side if the campaign tanks you
    18:05
    also don’t know which of those interests
    18:07
    to attribute the lack of success to and
    18:09
    so when you start with single interests
    18:12
    or maybe two interests it makes an
    18:15
    attribution much easier and so if I
    18:17
    start out with twelve audiences at a
    18:19
    kind of really high level and medium
    18:22
    targeting entrepreneurship and online
    18:25
    buyers and then some big you know
    18:27
    multi-million audiences and two of the
    18:30
    ten do well I cannot combine those two
    18:33
    so I can now take those create a new
    18:34
    audience combining two they know work
    18:36
    because they’re a single interest and
    18:38
    create a scalable campaign from there
    18:40
    the other thing is that when you start
    18:43
    very defined it’s hard to skip all right
    18:45
    yeah that’s one of those problems I see
    18:47
    from most people is it’s too small of an
    18:49
    audience
    18:50
    yep so when you start too small and make
    18:54
    scaling difficult when you’re dealing
    18:57
    with the types of budgets that we deal
    18:59
    with
    18:59
    you can Phenix the claim you’re spending
    19:05
    thousands of dollars a day or thousands
    19:07
    of dollars a day and it just makes it
    19:09
    you have to put a lot more work in terms
    19:11
    of constantly come up with new audiences
    19:12
    which you have to do with some everybody
    19:15
    has to do that at some point but it just
    19:16
    makes that the frequency of doing that a
    19:18
    lot higher and so if you find something
    19:21
    that works and it’s a five million
    19:22
    person audience that’s a much better
    19:25
    place to be than finding something that
    19:26
    works out of thirty thousand and then
    19:29
    trying to replicate that and replicate
    19:30
    that and continue to replicate that and
    19:32
    so we find a lot of you know ironically
    19:36
    we also find a lot of success with those
    19:38
    big audiences and the reason is that and
    19:42
    it’s another conception Facebook Ads
    19:44
    is that the more target ear added the
    19:47
    less to have a and so that should some
    19:51
    click-through rates may be higher it’s
    19:53
    gonna get a little more because of that
    19:54
    but your CPM rates are higher than we’re
    19:58
    to find your audience gets and so when
    20:01
    you’re
    20:01
    Harding a 12 million person audience
    20:02
    what you pay in CPM is cost per thousand
    20:05
    impressions what you pay at that level
    20:06
    is lower than what you pay when you
    20:09
    start to really build a targetable
    20:11
    audience and it makes sense right it’s
    20:13
    course that’s what is if I want to find
    20:15
    more targeted relative people I’m gonna
    20:17
    pay because there’s a higher conversion
    20:19
    rate you have a larger you know room
    20:23
    margin for errors and should sell that
    20:28
    product and if you’re selling a broad
    20:31
    b2c product like for example one of our
    20:34
    clients carbon clean that sounds a you
    20:37
    know really cool device for cleaning
    20:39
    your smartphone screens and your glasses
    20:41
    we’re seeing you know 3 4 5 X ROI on
    20:45
    broad interest categories so and this is
    20:50
    the tip like it so so the online buyer
    20:52
    audience on Facebook it’s like a 12.5
    20:54
    million person audience using credit
    20:56
    card purchase history and say these
    20:58
    people frequently buy online bad
    21:00
    audience has consistently had a 2 plus
    21:03
    XR I would 30 to 40% of our clients out
    21:08
    of the gate that sell b2c products
    21:11
    online I want to just restate that
    21:13
    justice for the audio and everything
    21:14
    else because I think it’s real important
    21:16
    as people are looking at stealing things
    21:17
    that they understand online by audience
    21:25
    which is history
    21:27
    that’s about 12.5 million people that
    21:30
    audience has consistently outperformed
    21:33
    for a majority of our clients kind of a
    21:36
    go to test audience that we use across
    21:38
    the board and it just works really well
    21:41
    I think the behavioral demographic
    21:44
    audiences on Facebook or retargeting and
    21:49
    so a lot of people focus on interest
    21:52
    targeting fine what I remind people is
    21:57
    most people on Facebook have been on
    21:59
    Facebook for a while and so I’ve been on
    22:01
    Facebook for probably 10 years my high
    22:04
    school the first high schools get it and
    22:05
    and I’m sure there are dozens of pages
    22:09
    and things that I’ve liked over those
    22:11
    years that have zero
    22:14
  • little relevance anymore to me and so
    22:17
    if you’re targeting me based on some of
    22:18
    those keep repeating a blind slim
    22:22
    whereas behavioral demographic targeting
    22:25
    that’s a a much more reliable barometer
    22:28
    for interest in a potential product if
    22:31
    that makes sense
    22:32
    all that makes complete sense actually I
    22:34
    love that idea I think that too often
    22:36
    people screw that up by just what’s what
    22:40
    they like versus the behavior side of it
    22:43
    exactly I mean I absolutely because I’m
    22:46
    a huge nerd and an obsessed with it
    22:49
    stuff I uh I got a few months ago I had
    22:52
    actually compiled an excel dr. Google
    22:54
    back on all at the time I think was like
    22:58
    1420 behaved targeting action
    23:01
    demographic targeting options available
    23:02
    through the power items on Facebook and
    23:05
    that’s something were to share we’re
    23:07
    puttin together like a little worksheet
    23:08
    on it and it’s amazing we have anybody
    23:12
    we bring on Facebook that’s for us as I
    23:14
    train it’s like a full day just like
    23:17
    searching and the interest bar on
    23:19
    Facebook because the types of targeting
    23:22
    that’s available would surprise most
    23:24
    people so everything from I can target
    23:28
    people based on are you likely to move
    23:30
    did you just move are you a homo or
    23:32
    there’s a home renter did you just get
    23:35
    married you can just get in gay did you
    23:36
    just get a mortgage
    23:37
    what’s your net worth what’s your income
    23:39
    liquor all assets you know what’s your
    23:43
    job title and so there are a I mean just
    23:47
    insane amount of options I know you know
    23:49
    when you’re homeless still do you live
    23:50
    in a home that was built in the 1900s
    23:52
    1920s that’s great if I tell on repair
    23:55
    company or if I you know Home Depot want
    23:58
    to target people that are you know in
    24:00
    homes that are pretty old and so there
    24:02
    there are a just a huge amount of
    24:06
    behavioral and demographic targeting
    24:07
    options available to companies out there
    24:09
    that put the time in to look at those
    24:12
    those options and it’s benefiting people
    24:15
    that know how to look for it and so for
    24:17
    example for carbon clean we’re able to
    24:19
    target people who buy consumer
    24:21
    electronics so people that are more
    24:23
    likely to purchase consumer electronics
    24:25
    we’re targeting with a screen cleaning
    24:27
    product which clean
    24:28
    smartphone screen it’s a perfect match
    24:29
    and that has like a 6xr Illini and so
    24:32
    there are pretty much every vertical you
    24:35
    can think of
    24:36
    there are relatable demographic and
    24:38
    behavioral options that Facebook has the
    24:41
    data on that if you’re free to use for
    24:43
    your job your ads and so it’s important
    24:46
    to think beyond just four pages to
    24:48
    people like and what pictures to people
    24:49
    like so max I know the one question I’m
    24:52
    going to get from people real quick is
    24:53
    how do I get ahold of max and how do I
    24:55
    get more of his knowledge and content
    24:57
    and things of that sort I know you don’t
    24:59
    have a product or anything else right
    25:00
    now but if a person wants to really
    25:02
    learn the type of stuff that you know
    25:04
    where do they what kind of resources do
    25:07
    you have how do people get more
    25:08
    information on that kind of stuff sure
    25:10
    so I this is this is the challenge that
    25:14
    I encountered it’s really a frustrating
    25:17
    job Musa personally I love working with
    25:21
    small business owners and entrepreneurs
    25:22
    way more than I like working with big
    25:24
    companies and the reason is because I
    25:28
    can the stuff that I teach and the stuff
    25:30
    that I do can move the needle like you
    25:32
    know as an example and then I’ll you
    25:34
    know really answering a call to action
    25:37
    you know carbon clean team to us two
    25:39
    months ago and they were doing three
    25:42
    thousand four thousand dollars a month
    25:44
    on Shopify they’re also and that was her
    25:47
    main focus and Amazon stopped we started
    25:51
    running our test campaigns in late
    25:54
    August lengthy with $3,000 in sales and
    25:59
    this month were on pace to probably do
    26:02
    65 or 75 thousand in sales and so that’s
    26:06
    what has me you know we can do that for
    26:10
    companies like 3m and big shit and it
    26:13
    doesn’t look like it there’s less than a
    26:16
    satisfaction from my standpoint it was a
    26:19
    big company to pay the bills and and
    26:23
    that’s what I’m working on a new course
    26:25
    to try to take all the knowledge they
    26:26
    have and privatize it so it’s there’s
    26:30
    work sheet using this video courses and
    26:31
    templates and so we’re working on a
    26:34
    quantum digital product that will be
    26:37
    ready very soon
    26:40
    next month or so and that’s something
    26:42
    that will you know we’ll be promoting
    26:45
    heavily in the meantime I can be reached
    26:49
    at max at quantum media dot CO CO and
    26:53
    you know I try to help as many people as
    26:55
    I can so I like to give as much free
    26:59
    information as possible I try to be
    27:01
    active I like a shock-like forums and
    27:03
    reply to a lot of people that email me
    27:04
    and so if you have questions regarding
    27:06
    your you know campaigns or need please
    27:08
    feel free to shoot me an email if you’re
    27:11
    a company and you’re you know have you
    27:14
    have sales and you really can grow your
    27:16
    business
    27:16
    quantum would love to talk to you and I
    27:18
    think we would be a great fit we don’t
    27:22
    just work with the you know to the three
    27:23
    ends of the world they also work with
    27:24
    really promising product companies and
    27:26
    that’s part of the value Kevin brings to
    27:28
    the team as he has probably more
    27:30
    experience bedding products and selling
    27:33
    products then then pretty much everybody
    27:36
    anybody I know of in the world right now
    27:38
    so look forward billion dollars for the
    27:41
    products on them so it’s pretty insane
    27:43
    max that is so so cool I think that part
    27:47
    I like the most about it is the fact
    27:48
    that you’ve had such huge experience
    27:51
    with the large I mean fortune 500
    27:53
    companies that you’ve done some major
    27:54
    campaigns for but at the same time
    27:57
    because you’ve had that experience you
    27:58
    can take that down to use it for a
    28:00
    person out on a much smaller scale and
    28:03
    moving that needle I think I know for us
    28:05
    at clickfunnels that’s the part I
    28:07
    actually enjoy the most as well there’s
    28:09
    nothing more exciting for me than
    28:10
    sitting there and seeing this business
    28:12
    all of a sudden was struggling and just
    28:15
    two or three tweaks and changes and it
    28:17
    changes their whole business it changed
    28:18
    the whole life so again huge huge
    28:21
    congratulations to you guys on what
    28:23
    you’re doing there and again reach out
    28:25
    to max for sure once you get the product
    28:28
    let me know I’m more than happy to link
    28:30
    it to the podcast here also I just want
    28:33
    to make sure as people are listen to
    28:35
    this you need to spend the time to
    28:37
    understand how Facebook works because
    28:39
    you have to be able to scale your
    28:41
    company if you can’t scale it doesn’t
    28:44
    matter you’re a once one-trick pony and
    28:46
    you’re literally gonna die on the vine
    28:47
    and you have to find a way of scaling
    28:50
    max gave you two solid solid
    28:53
    so exactly how to do that and I really
    28:55
    hope that again I know the audio broke
    28:57
    up a little bit there but I’ll make sure
    29:00
    we kind of clean up the audio as much as
    29:01
    possible for you again Mac’s huge huge
    29:04
    thank you for your time I know you got a
    29:05
    lot going on you’re real busy and I
    29:07
    appreciate that you’re taking time any
    29:09
    parting words you have for our audience
    29:10
    of course I mean so I play in context I
    29:14
    plenty to talk about but I’ll throw in a
    29:17
    you know something that is super
    29:19
    important that a funnel that we actually
    29:23
    just built out of being this product
    29:25
    that we’re launching that shows the
    29:27
    exact the entire funnel from our
    29:30
    Facebook ad side of things retargeting
    29:32
    side of things from Liege and all the
    29:34
    way to repeat customer we’re people and
    29:37
    neglect to spend time and money it is
    29:40
    post purchase retargeting and so this is
    29:43
    probably one of the bigger that I’ll
    29:44
    give you that’ll provide incredible
    29:47
    value is everybody’s focus is acquiring
    29:52
    customers how do I get new customers in
    29:55
    the door and that’s great I mean you
    29:56
    need new customers you need traffic to
    29:58
    your site where else retargeting doesn’t
    30:00
    work the problem is that it’s five or

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