Mike Dillard, Secrets To Building A 7 Figure Business In 1 Year

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward hey everybody this is
00:18
Dave Woodward your host of funnel hacker
00:20
radio today is a special treat for me I
00:22
have the opportunity having Mike Dillard
00:24
with us Mike welcome hey Dave glad to
00:27
glad to be here super excited this is
00:29
one of those things again people have no
00:31
idea as far as how excited I am I just
00:34
made mention to you my very first entry
00:37
into online marketing years ago as a
00:39
telesummit back 2008 or so where I
00:41
actually interviewed you for network
00:43
marketer of the year and I’m again it
00:44
was a great opportunity for me but more
00:46
importantly I’m so excited with all the
00:47
craziest you’ve been doing I mean you
00:49
are a man who has created more seven
00:51
figure eight figure businesses in so
00:53
many different industries that I’m just
00:55
super super excited to have you here so
00:56
let’s kind of just dive right in I know
00:59
you’re real passionate about everything
01:01
from yourself made man podcast a lot of
01:03
the hydroponics and things tell me as
01:06
far as right now give people some
01:08
background as far as what’s what excite
01:10
you these days what are you most
01:11
passionate about yeah well you know I
01:14
got my start in the network marketing
01:15
industry years and years ago and I
01:17
retired from that in 2010 and you know
01:21
dove into the next topic or subject that
01:25
I was really passionate about which was
01:26
learning finance and investing had a
01:29
business there that was very successful
01:30
for about four or five years and about a
01:34
year and a half ago I decided that I
01:37
wanted to move into a third venture in
01:40
another completely new industry once
01:42
again around a passion of mine right now
01:46
that I’m very much into which is clean
01:50
healthy food and so I have a six year
01:52
old and his mom and I have really
01:55
focused on raising him in a healthy
01:58
environment we live right across the
01:59
street you know from Whole Foods in
02:01
downtown Austin and we fed him you know
02:04
organic green smoothies in farmers
02:06
market goats milk you know since he was
02:08
yes and he was a baby so one of the
02:11
things that you realize very quickly
02:14
when you attempt to do something like
02:15
that is that it is unbelievably
02:17
expensive to simply try to eat food that
02:21
is not covered in poison which is it
02:25
kind of blows my mind but you know after
02:28
after coming to the realization that the
02:31
vast majority of people out there in
02:32
Middle America today simply cannot
02:35
afford to eat food that is just clean
02:38
and not again covered in poison I
02:40
thought that that was absolutely
02:42
ridiculous and that was not acceptable
02:45
and that needed to change and so that
02:47
became my my passion project and so
02:50
about two years ago I started diving
02:52
into that world and I started looking at
02:55
different technologies when it comes to
02:57
agriculture and hydroponics and and
02:59
what’s going on in that world today
03:00
there was a huge deficit in that
03:02
industry there were one or two products
03:05
that worked but they were a huge pain in
03:07
the ass to use it was you know frankly
03:08
akin to taking care of a fish tank so
03:12
you know it wasn’t easy and it wasn’t
03:14
practical and it wasn’t pretty and in it
03:17
you know before those reasons was not
03:19
going to ever go mainstream and so I
03:23
really took it upon myself to solve that
03:25
problem I saw a huge opportunity there
03:27
and so for the last year and a half
03:29
we’ve been working with one of the top
03:30
industrial design firms in Silicon
03:32
Valley to build a fully automated
03:34
hydroponic garden if you will for your
03:37
home that’ll produce about four grand a
03:40
year and food for around four hundred
03:42
bucks a year and run cost so we get rid
03:45
of the farm we get rid of the
03:46
18-wheelers the trucks the pesticides
03:48
that pollution the water waste the
03:51
retailer the wholesaler and every single
03:53
person in between and it literally
03:55
starts and ends in your in your kitchen
03:58
so that’s what I’ve been what I’ve been
04:00
up to and then and then self-made man in
04:02
addition to that and the e-learning
04:05
company that is based around that and
04:07
the podcast has been what has funded the
04:11
multiple seven figures you know required
04:13
to develop the hydro business over the
04:14
last couple of years Mike I think that
04:16
is so awesome I’ve I’ve followed you for
04:19
years and your man is super super
04:21
passionate about what you do and when
04:23
you go and you go all in and I thought
04:25
it was really clever when you launched
04:27
hydroponics and self-made man and the
04:29
whole idea behind basically creating
04:31
self-made man to help obviously help
04:35
that niche as far as as men but also to
04:37
use the proceeds of that to really go
04:39
for your passion with hydroponics I
04:40
think that’s just super super cool
04:43
yeah you know developing a physical
04:45
product especially you know a high-tech
04:47
one like this I’ve never done it before
04:49
but I’ve developed as you guys have over
04:52
on your end software platforms before
04:53
and you know you quickly learn the
04:57
meaning of the rule of 3x which is that
04:59
it’s gonna cost you three times more
05:02
than you thought and it’s gonna take
05:03
three times longer and I knew that that
05:04
was going to apply to hardware as well
05:06
and the last thing that you want to do
05:08
is is put all your chips on the table
05:11
and go all-in only to you know have half
05:15
of what you’re gonna need to get it
05:16
across the finish line because then
05:17
you’ve you’ve put yourself in a real
05:19
hole and so I knew that from day one I
05:22
would need a cash flow engine and I’ve
05:24
actually talked about this completely
05:25
openly and transparently on my blog
05:27
where I I remember two years ago I put
05:30
up like a 10 page blog post on here is
05:33
my plan on how I’m gonna bring this to
05:35
life here’s everything that I’m gonna do
05:37
I need to make you know I need to build
05:39
a business that’s producing around six
05:41
million dollars a year and in gross
05:43
revenue that will equal you know two and
05:45
a half or three million dollars in
05:47
profit out of that money you know this
05:49
portions go into the hydro development
05:51
and whatsoever and I’d literally just
05:53
put my entire blueprint out there for
05:56
everyone to read and I’ve just been
05:58
executing on that over the last two
05:59
years and and you know we’ve made we’ve
06:02
made a lot of progress podcasters has
06:04
been doing really well and yeah so
06:07
that’s that’s been that’s been the plan
06:10
so far and it’s been working I think
06:12
that’s awesome I know a lot of people
06:14
struggle the whole idea as far as
06:15
podcasts being a revenue source if you
06:18
don’t mind take it kind of through as
06:19
far as how is self-made man actually
06:21
creating a financial engine to fund your
06:24
hydroponics business well it’s
06:27
interesting it isn’t I don’t make a dime
06:30
from the podcast I don’t I don’t add
06:32
word put advertisement song I don’t
06:34
promote anything on it I literally it
06:36
literally cost me a couple thousand
06:38
dollars a month between editing and you
06:40
know
06:40
things like that so the podcast exists
06:43
as a mechanism to provide value to my
06:46
existing audience on a weekly regular
06:48
basis so you know that’s a part of every
06:51
really good stable business that has
06:55
longevity in mind is that you’ve got to
06:57
build a relationship with your customer
06:59
base and with your community and with
07:00
your audience and for me a podcast was a
07:03
really efficient way to do that
07:05
primarily because I’m not the one
07:07
creating the content I’m simply the host
07:08
right so every week I have someone come
07:11
on just like you do who’s got a ton of
07:13
value to deliver they deliver all of the
07:15
content I share that with my audience
07:17
and you know it’s a really great way to
07:20
do that from a monetization standpoint
07:23
you know unless you’re doing at least a
07:25
million downloads a month there’s just
07:28
no money in it
07:29
no meaningful money at least in my eyes
07:31
and so I have chosen to really put the
07:35
relationship first and the experience
07:37
first and to just not have any ads you
07:41
know the the self-made man podcast gets
07:42
about a hundred thousand downloads a
07:44
month right now and if I were to try and
07:46
monetize that I would probably make you
07:48
know two to three grand a month which
07:52
doesn’t do any good right so so I have I
07:58
have used it to strictly deliver value
08:01
to my audience now on the flip side we
08:04
do have two or three courses that I’ve
08:06
produced over the last two years on
08:07
different areas of marketing list
08:09
building writing and producing sales
08:13
webinars and video sales letters and
08:15
then we have the self-made man in
08:16
society which is our membership
08:18
community and those we advertise every
08:21
single day and sell those products every
08:22
single day you know specifically through
08:24
Facebook and that’s really the financial
08:27
engine and we you know generate anywhere
08:31
from 400 600 email opt-ins a day through
08:35
those promotions and out of those you
08:37
know we’ll get a handful of customers
08:39
but you know on day one but the rest I
08:42
want to build a relationship with and so
08:44
the podcast each week and a new episode
08:46
going out is is the way that I’ve done
08:48
that I love that I we’re obviously
08:51
trying to kind of copy that same model
08:53
obviously we don’t make any
08:54
money off of funnel Hackl radio podcast
08:55
here but the idea for us is to provide
08:58
as much content and values we possibly
09:00
can to our users who then in hopefully
09:02
in turn will obviously use clickfunnels
09:04
to accomplish a lot of what our
09:06
wonderful guests like you are basically
09:08
telling them to do so I appreciate that
09:10
a ton yeah absolutely I mean I listen to
09:13
Russell’s you know Minh a ma vit is what
09:17
in his car something more ya marketing
09:19
in your car yeah yeah I mean I’ve
09:21
listened to dozens and dozens of
09:22
episodes of path and every time I every
09:25
time I go to the gym I just you know hit
09:26
it and it’s there usually 7 8 9 10
09:28
minutes apiece and and I’ll go through a
09:30
couple of them and it’s great I think
09:33
it’s amazing I think one of the things
09:34
I’ve I found as we’ve talked a lot of
09:36
people as the importance of creating
09:38
content and value to your users you’ve
09:40
always done an amazing job Mike I’ve
09:42
been able to go out and provide massive
09:43
value to people first and then in turn
09:46
obviously they may shower you with
09:48
buying your courses and everything else
09:50
and I think too often a lot of people I
09:51
know it as I’m speaking with
09:53
entrepreneurs or people are trying to
09:55
get into business they’re always trying
09:56
to make that that first buck first
09:57
without realizing the importance of the
09:59
value aspect and I just love what you’ve
10:02
done on that
10:03
well it’s interesting it’s interesting I
10:05
I have I have to to feelings on that I
10:10
try to do the opposite of that they
10:13
meaning the marketing pieces and the
10:15
funnels that I produce I am going for
10:17
the sale right then and there today and
10:20
so when we’re advertising our primary
10:23
product right now is sold through a
10:25
webinar so when we’re advertising that
10:27
webinar every single day and people are
10:28
registering in to attend that webinar
10:30
you know that evening I’m going for
10:33
frankly a $1,500 sale on cold traffic so
10:37
it’s a big it’s a big ask but I found
10:41
that a key to success and actually
10:43
making that happen is to pack your sales
10:47
presentation with value and content and
10:50
so my sales pieces are not very salesy
10:53
they’re very much oriented around I’m
10:56
teaching people something you know I
10:58
felt that if you use your sales
11:00
opportunity to teach them something to
11:02
provide value right then and there and
11:03
demonstrate your expertise and what you
11:06
can provide them
11:07
you know you’ve done 90% of the work at
11:10
that point now all you have to do is
11:11
make a really great irresistible offer
11:13
and take away the risk form so you know
11:17
that’s that’s something I absolutely
11:19
recommend is is go for the sale and
11:21
you’ve got to make money back on your ad
11:23
spend you know I have never ever I’m
11:25
like you guys whistle and I have talked
11:27
about this and you know the lessons that
11:29
we’ve done together is neither of us
11:31
have ever been willing to go negative on
11:33
ask then in order to acquire a customer
11:36
right meaning meaning we’re willing to
11:40
spend 100 bucks you know 200 300 ollars
11:42
a day to acquire a single customer as
11:44
long as we’re making back 300 dollars a
11:46
day to acquire that customer and so for
11:50
me you know it’s really important that
11:52
your funnel does to convert and that you
11:53
can acquire money right there on the
11:55
front end and then everything after that
11:56
is just it’s just you know value
11:58
maximization essentially and that comes
12:01
as a result of delivering on your
12:04
promise and meeting or exceeding
12:05
expectations on their first purchase
12:07
right if they buy your first product and
12:09
they’re not happy with it they’re not
12:11
buying your second one so you know that
12:13
really I think is the key to building a
12:15
hugely profitable business is you’ve got
12:18
to have repeat customers and repeat
12:19
buyers and and thankfully I’ve been you
12:22
know I’ve kept that in mind and I’ve had
12:24
customers for the last ten years who’ve
12:25
literally bought every single product
12:27
that I’ve ever put out so that from a
12:30
long-term perspective is unbelievably
12:32
important I love that know Weaver as you
12:35
mentioned we’re huge advocates of making
12:37
sure that at least break even funnels
12:39
and making money on the back end I think
12:41
it’s always amazing to me as a SAS
12:43
company we get asked all the time so you
12:45
know how many months are you willing to
12:46
go out before you actually make money
12:48
and I’m like it just blows my mind I
12:50
like it I was actually talking with a
12:53
couple of investors and not too long ago
12:56
who are saying gosh you know what most
12:59
ask up as we talked to her it’s it’s
13:01
about a three or four month before they
13:02
break even I’m like mm-hmm we just you
13:05
know we’ve funded everything we are so
13:07
anti VC that since we’ve funded
13:09
everything ourselves it’s one of those
13:10
things where we don’t have that luxury I
13:12
guess and we don’t have that luxury it’s
13:14
a matter of saying all right so how we
13:16
can actually make sure we can make money
13:18
paying for these ads so I think that’s
13:20
awesome if you don’t
13:21
find Mike tell me real quick what is so
13:23
it kind of described the funnel for a
13:24
person that they want to get involved in
13:26
self-made self-made man society what’s
13:28
your advertising on Facebook from
13:30
Facebook to a landing page I assume for
13:32
registration to webinar is that is that
13:34
the basic model yeah well so for the
13:37
society its we’re actually just getting
13:40
started we’re actually launching our
13:42
funnel for that tomorrow so yeah yeah so
13:48
you know I launched it a year ago to my
13:50
list and we had a few thousand people
13:52
join and essentially the offer was set
13:54
up as a $1 trial for 14 days and then
13:58
after that period it’s 47 dollars a
14:00
month and so everyone has to sign up for
14:03
the $1 trial it’s all you’re paying for
14:04
in the beginning as soon as you complete
14:07
that transaction you’re offered an
14:09
opportunity to take an annual membership
14:11
at 297 dollars which you know I believe
14:14
at 47 a month times 12 that comes out to
14:16
like 600 bucks so you’re saving around
14:18
50% and we would have won in four or one
14:22
in five people who took the dollar trial
14:24
would take us up out on that upsell and
14:26
that would give us an initial customer
14:29
value of around 80 something dollars and
14:31
so you know essentially I’d tell the
14:35
advertising team hey go out and get as
14:37
many $1 trials as you can for up to
14:40
eighty dollars a piece and so I would
14:43
sacrifice that annual member in that
14:45
revenue in order to essentially get
14:47
three monthly continuity members for
14:50
free right so four people signed up I’d
14:53
spend 300 bucks to get those four people
14:56
one of them would take the annual all
14:58
that money’s gone but I’ve now got three
15:00
monthly members at forty seven
15:02
essentially at no cost so that’s you
15:06
know that’s the model that we we played
15:07
around with we actually launched it to
15:09
the list we played around with that
15:11
model in that same sales video with cold
15:14
traffic which it was never meant for it
15:15
was just meant for my audience and we
15:18
advertised that model for a month or two
15:20
and we got up to around 10 to 15 trials
15:23
a day but any more than that we would
15:26
bust out of in past that eighty dollar
15:28
acquisition level and so we just put it
15:31
on pause and I was like hey we’ve got to
15:33
rework this
15:34
or you know the cold market so that’s
15:36
what we’ve been in the process you know
15:38
doing for the last month or two writing
15:39
copy and all of that fun stuff but you
15:43
know if you were gonna start from
15:44
scratch the biggest lesson that I’ve
15:45
learned personally over the last two
15:47
years is you know when I left my last
15:48
company I essentially had to start over
15:51
from scratch I didn’t have a single
15:53
product to sell
15:54
I had my audience I had my list and I
15:56
and that was it like I had nothing no
15:59
ebooks no courses no nothing and so I
16:02
had to figure out okay how do I in as
16:06
little amount of time as possible get up
16:08
to at least a hundred to two hundred
16:09
thousand dollars a month in revenue and
16:12
it’s just me I don’t have a team I don’t
16:13
have anything so you know the the
16:16
traditional wisdom is you start at the
16:18
top of your funnel with a you know low
16:20
cost front end tripwire you know a
16:23
product whatever maybe and then you have
16:25
your ascension right into mid price
16:28
level and then high into level and etc
16:30
etc and that sounds great but the
16:32
problem is it would take a year to build
16:35
out all of that you know you know one
16:38
back end product for me takes me three
16:40
or four months to make the content so I
16:43
didn’t really have that luxury I needed
16:45
to produce an income within 45 days and
16:47
so I decided that well okay I’ll go
16:52
backwards I’ll start with a high ticket
16:54
product and the thinking around that is
16:58
is that if you’re selling a product for
16:59
a thousand fifteen hundred two thousand
17:01
dollars or more all you’ve got to do is
17:04
get two or three customers a day at that
17:06
price point to make a six-figure a month
17:08
income you know for the most part and
17:11
well I guess my math is off on that one
17:13
a little bit but you know a really good
17:15
income fifty sixty seventy dollars a
17:16
month and in the nice part about it is
17:21
when you’re at a price point like that
17:23
it gives you so much padding to spend a
17:27
ton of money to acquire a customer but
17:28
still have some left over for profit and
17:31
that’s not the case with a traditional
17:33
low cost front-end thirty seven forty
17:35
seven dollar ebook or whatever it may be
17:36
you’re gonna spend a hundred percent of
17:38
that money acquiring the customer and
17:40
then you’re you’re still broke so for me
17:43
I had the time to build out one course
17:45
so I decided to build
17:47
an unbelievably extensive you know
17:49
step-by-step list building course which
17:51
is you know what has provided the most
17:53
value for me and my companies over the
17:55
last ten years is building that email
17:57
list and that audience and so I put
18:01
together a sales webinar for that which
18:03
is automated it runs on every webinar
18:05
and I produce that about a year and a
18:08
half ago
18:09
we uploaded the webinar we started
18:12
testing it with traffic and you know lo
18:14
and behold it converted at an
18:16
unbelievably great rate and on average
18:19
today we spent about 300 in excuse me we
18:21
spent about three thousand dollars a day
18:23
on Facebook ads and in return up for
18:25
that we make twelve to fifteen grand a
18:27
day back in sales so four to five you
18:30
know four hundred five hundred percent
18:31
return on our ad spend from that one
18:33
single product so awesome yeah and I
18:37
haven’t had to touch it in a year and a
18:38
half like you know which from a time
18:42
perspective is super super important one
18:45
of the strategic decisions that I had to
18:47
think about in that I wrote in that blog
18:49
post two years ago is that hey I’ve got
18:51
to focus on the Hydra business as well I
18:53
don’t have time to do both so whatever I
18:57
do on the e-commerce you know media side
19:00
I have to create assets that I build
19:02
once and that continue to generate
19:04
revenue for years and that I never have
19:06
to touch again and so everything that
19:09
I’ve created has really had that in mind
19:12
and so starting backwards and starting
19:15
at a high dollar product that gives you
19:17
that padding and that ability to go out
19:19
and buy by traffic by tension and by
19:22
customers and still leave you with a
19:24
thousand bucks you know per sale and
19:26
profit for me is exactly that’s but has
19:30
been just it’s just worked out perfectly
19:31
in what I would highly recommend to a
19:32
lot of people I think that’s fantastic
19:35
we just finished our two weeks long of
19:37
our mastermind here in Boise and it was
19:40
interesting to see how many of how many
19:42
the people actually had really kind of
19:44
reverted to that as this really the fuel
19:47
that kind of drives that whole engine a
19:49
lot of times people think well you know
19:51
I got to start with a tripwire or this
19:53
this free offer and then I’m gonna
19:54
advance them up to up this you know
19:56
sales ladder of Ascension and it just
19:58
doesn’t for when you’re trying to
20:00
generate
20:01
cash flow which a lot of people are
20:02
always out there trying to do if you’ve
20:03
got the type of content that can justify
20:05
the price points and the value for that
20:07
$9.99 to 1500 two thousand dollars as a
20:10
in a webinar is just awesome awesome
20:12
opportunity so I love seeing that that’s
20:14
really what you found to to fuel your
20:16
your business and also the hydroponics
20:18
business that’s very very yeah it’s
20:20
interesting I don’t know if you guys
20:21
have noticed the same thing I would love
20:23
to get your insider Russell’s insight on
20:25
this but over the last couple of years
20:27
specifically I have personally found it
20:30
unbelievably difficult to put together a
20:33
low-cost front end offer that converts
20:35
really well I have not been able to do
20:39
it I’ve attempted two or three or four
20:40
times and and the most we’ve ever been
20:44
able to really scale up to is about 30
20:46
to 40 customers a day you know for a
20:48
front-end load our product and that used
20:52
to not be the case years ago and I don’t
20:54
know if it’s just me or if my assumption
20:57
is correct that the market for the most
21:01
part people are super jaded and they
21:04
don’t want to see the salesy stuff and
21:06
so it it can take a longer time to warm
21:09
people up unless you do have them on a
21:12
webinar for an hour and a half and you
21:15
really have the time to make your case
21:17
and to build a relationship and to you
21:20
know make a good offer
21:24
so yeah I’m curious to see if it’s if
21:26
it’s just been me and in my offers or if
21:28
it’s been the market and if others have
21:31
experienced that also it’s funny we
21:33
actually were talking about that this
21:34
last week and I would I would agree with
21:36
you that the market has definitely
21:38
gotten much more jaded and skeptical you
21:41
know we always talk about how it’s the
21:43
hardest dollar to get out of someone is
21:45
that first dollar and I think that one
21:48
of things we’ve seen for us as far as
21:50
even building clickfunnels mike is
21:51
you’ve probably already aware of us we
21:52
really built clickfunnels with a webinar
21:54
I mean that’s that has been RBI Mary a
21:56
source I mean our webinar that Russell’s
21:59
done with our joint venture partners
22:00
that we’ve now automated as well that is
22:02
has been the fields been the juice
22:04
that’s been exactly what we’ve used to
22:06
build click funnels we have on our front
22:09
end to try to you know bring people in
22:11
we’ve done real well with Russell’s book
22:14
the dot-com secrets book free plus
22:16
shipping offer you know we technically
22:18
it’s on that right now it we can spend
22:21
up to about thirty thirty dollars per
22:24
per book it’s kind of our breakeven
22:26
there and then the other thing we’ve
22:28
seen actually we were a lot of our
22:30
affiliates are pushing right now is the
22:31
perfect webinar script and on that one
22:35
there we actually are seeing we can sit
22:36
spend you know aside from paying out
22:38
affiliates and stuff almost up to forty
22:40
forty five dollars just because of when
22:43
a person gets real serious about their
22:44
business they really want to do exactly
22:46
what you said and that is create a
22:48
webinar and so our perfect webinar
22:49
scripts been great for us as far as
22:51
converting and obviously all those are
22:53
front ends to get them into our webinar
22:54
and I think it’s been great for us yeah
22:58
yeah it’s funny you use the word jaded
23:01
that’s the word that I was going to use
23:02
as well and yeah that’s exactly what you
23:09
know I have I’ve experienced also so for
23:12
you know our society funnel that I’ve
23:14
been building out all you can do is
23:18
split test it and try and see what
23:19
happens so I have no idea if this is
23:21
gonna work but following my own advice
23:23
where I think it’s more important than
23:26
ever to be as transparent and authentic
23:29
as you possibly can to overcome that
23:33
skepticism and jaded Ness for me that’s
23:35
the only remedy that I can think of
23:38
especially if you’re going for a sale
23:40
right then and there and you’re not
23:41
gonna try and warm someone up with free
23:44
content for a month
23:45
right right so you know so what we’re
23:48
essentially going to test is in the
23:49
society we put out an hour long you know
23:52
hour and a half long lesson video lesson
23:54
every month really high production value
23:57
quality and and we went out to Boise and
23:59
filmed one with Russell on funnels and
24:03
so we’re gonna be giving away you know
24:06
that lesson for free you know via opt-in
24:10
so you opt-in you get the full entire
24:11
seventy seven minute lesson for free
24:13
that you know a lot of our members have
24:15
paid for and as you’re watching that
24:18
lesson on the next page you know at some
24:21
point within it ten fifteen to twenty
24:23
minutes in it I’ll have a written sales
24:25
letter that pops up below
24:27
that delivers even more value and say
24:29
hey in addition to what you’re learning
24:31
above with Russell here’s some other
24:32
items that I want you to know about as
24:35
well that will really serve you and your
24:36
business and by the way if you’re
24:38
getting a lot of value you know for this
24:40
we’d love to have you join the society
24:42
and we you know have a group of
24:44
mentoring students that we mentor for an
24:46
entire year and we’ll split test a
24:49
couple of different price points but
24:50
it’s gonna be something really really
24:52
low like 97 bucks for the entire year or
24:54
something like that and I’m hoping that
24:58
will convert I’m hoping that will really
24:59
work well because you know if you have a
25:02
monthly membership business of some kind
25:03
and you’re producing you know a nice
25:05
polished lesson on a specific topic you
25:08
can then take that out into you know
25:10
multiple topics and itches right so
25:12
we’ve got 11 more lessons besides
25:14
Russell Russell’s that we can then go
25:16
out and turn into capture pages and give
25:18
away one in each niche to acquire leads
25:20
and then turn those people into members
25:22
so that’s the plan we’ll try it again
25:25
you never know what’s going to work
25:26
until you know and you know test
25:29
headlines and pricing and all of that
25:31
stuff so it’ll take a couple of months
25:33
to figure out but that’s the conclusion
25:36
that I have come to at this point how
25:38
Mike that’s awesome well Mike I really
25:40
really appreciate your time today I’ve
25:43
valued your time and I want to make sure
25:45
you’re able to get off to do everything
25:47
else you need to do today but tell me if
25:48
there’s as we start kind of wrapping
25:49
things up there Mike is there anything
25:51
specifically you want to make sure our
25:52
users know about you or how they get
25:54
contact with you or I’m sure we probably
25:57
need talking about how we can actually
25:59
help you guys promote even the video
26:02
with Russell you’re pretty quick but
26:03
yeah no worries um you know I would just
26:06
go to my killer duck um that’s my
26:08
homepage with everything that I’ve got
26:09
going on and you can you can jump on my
26:12
email list there and get the podcast
26:15
episodes that we put out each week for
26:16
free we’ve had some amazing guests you
26:19
know Tony Robbins Daymond John we just
26:20
had Chris Sacca
26:21
from shark tank on last week Kevin
26:23
Harrington Mike Rowe was an amazing
26:26
episode and and it’s not just business
26:28
in fact we we talk about everything from
26:31
health and fitness to family and raising
26:34
kids and marriage and relationships and
26:35
selling your company and
26:38
you know all kinds of cool stuff so you
26:40
know that would be it I would I would
26:41
say that’d be an awesome way to get to
26:43
know what we’re up to and to get a lot
26:46
of value and obviously would love your
26:48
your support of the show if you enjoy it
26:50
so again guys it’s Mike Dillard comm and
26:52
the links will be down in the show notes
26:53
as well and then also self-made man is
26:56
this podcast so self-made man calm mic
26:59
greatly greatly appreciate your time
27:01
today looking real forward to see how
27:03
things to convert for you with Russell’s
27:04
video and stuff tomorrow or the next
27:06
week here and again thanks so much for
27:08
taking the time today but we’ll talk to
27:10
you real soon awesome dude thank you so
27:11
much for having me I appreciate it
27:12
thanks for listening to puddle hacker
27:14
radio podcast if you’d like to be
27:16
notified anytime we release a new
27:17
episode just subscribe over at bottle
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27:22
we’d love to send you a free gift you
27:24
can find that free gift at funnel hacker
27:26
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27:30
last thing is we love giving away cars
27:33
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27:35
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27:37
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27:40
and you’ll get all the details thanks
27:42
again for listening

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