Funnel Hacker TV - Behind The Scenes - Video (Russell Brunson - FunnelHackerTV)
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YouTube Transcript: English (auto-generated)
00:00
(bird chirping)
00:01
- [Russell] When I got done
00:03
wrestling, I didn’t work out for like, eight years,
00:04
I gained a bunch of weight and
00:06
I didn’t believe that it affected performance.
00:08
You know that brain fog you get sometimes?
00:10
I used to get it all the time.
00:12
When I finally started to try to get back in shape,
00:14
lost some weight,
00:15
it’s amazing how much clearer things were.
00:17
It’s easier to focus.
00:18
the more your body is running optimally,
00:20
the more your mind runs optimally.
00:22
Eventually, Alex Charfen talked about this,
00:23
he said, if you had a million dollar race horse,
00:26
what would you do with it?
00:27
And say, oh well you’d feed it the best food,
00:29
give it the best supplements, you’d take care of it,
00:30
all these kinds of things,
00:32
And he’s like, so then how can you bring
00:33
a multimillion dollar year business,
00:34
when you treat yourself like a race horse.
00:36
(upbeat music)
00:38
If you wanna be at peak performance all the time,
00:39
it’s not just your mind, it’s your body.
00:41
They go hand in hand.
00:43
(upbeat music).
00:45
- You want the truth?
00:47
The truth is, I’m a huge believe in having a trainer.
00:50
Many times when I come to the gym and just
00:52
basically lift weights and do nothing,
00:54
and having a trainer actually keeps you accountable.
00:56
You just have to have a coach in life
00:57
in every aspect.
00:58
- This right here, this is Mark Schultz,
01:00
and he was my wrestling coach at BYU.
01:02
My roommate and I were sitting in our dorm room
01:04
and all of a sudden we heard this knock on the door.
01:06
We open the door an it’s coach Shultz.
01:08
He’s an olympic champ, he went to the UFC,
01:10
and probably one of the toughest human beings
01:12
on this planet.
01:13
- [Announcer] Too much blood even for the ref.
01:15
- [Russell] He hands me this VHS video tape,
01:17
it says total violence on it,
01:19
and he’s like, this is all my best wrestling mat moves.
01:20
He’s like, watch this every day
01:22
and you’ll become a better wrestler.
01:23
I was like okay, and he’s like, wait hold on.
01:24
Go get your wallet.
01:26
I hand it to him, he opens it up, looks at my money,
01:27
takes it all out of this wallet, puts it in his pocket,
01:30
and hands me back an empty wallet.
01:31
Coach, what’s going on? Why’d you take my money?
01:34
And he’s like, I’m gonna teach you a lesson right now,
01:35
that’ll serve you for the rest of your life.
01:37
He’s like, if I gave you that tape,
01:39
he’s like, you’ll never watch it.
01:40
But now that you’ve invested everything you have,
01:42
all the money you have in it,
01:44
because you invested everything, he’s like,
01:45
you’ll… you’re gonna use it, your gonna watch it,
01:47
you’re gonna pay attention
01:48
and you’ll become a better wrestler because of it.
01:50
I learned the moves, I became a better wrestler,
01:51
all because I invested in my education.
01:53
So as soon as we get done lifting today,
01:55
we’re gonna crafts on it and freeze,
01:57
because that would get our brain at optimal performance.
02:00
Alright, so what’s gonna happen, we turned it on,
02:02
it’s gonna drop to about negative 140 degrees Celsius.
02:05
- Geeze it’s so cold.
02:06
- The entire thing will fill up with like,
02:08
liquid nitrogen and we’ll jump in and you stay in
02:11
for about three minutes.
02:12
It feels like we’re sitting on an iceberg!
02:13
[Videographer] - Now for men, is this gonna cause
02:15
permanent shrinkage at all?
02:17
- And then after that we’ll be heading in.
02:18
The team is already there early this morning
02:20
getting everything set up.
02:21
They’re setting up an actual telethon.
02:23
- [Mark Schultz] You have never gone through the experience
02:27
of paying for information.
02:31
How can you sell
02:35
the idea someone should pay
02:37
for information? And I’ve found that
02:39
if they’ve never done it, I don’t want them as a speaker,
02:42
the obstacle is too hard for me to overcome,
02:46
but if someone is adept,
02:48
I took every penny and every dollar in my wallet
02:51
to get information I needed.
02:55
When you told me that story long ago,
02:57
it resonated with me.
02:59
That’s exactly why you’re good at this,
03:02
because you know what it feels like
03:05
to give up everything in your wallet
03:08
to get something that you know
03:10
is gonna make a difference to you.
03:12
(music beat)
03:16
- Yeah I think of all the things that we do,
03:17
I think the Funnel Hacking Live is
03:19
probably the most important, most valuable thing that we
03:21
produce and put on. It costs us over a million dollars
03:23
to put on the event. And I want every entrepreneur
03:26
to be there.
03:27
But the problem is, is also of everything we sell,
03:28
it’s by far the hardest thing to sell.
03:30
You think about software information products,
03:32
it’s like an impulse buy, right?
03:34
With this, it’s not impulse buy because
03:36
someone’s gotta go and they have to get
03:37
work off, and they have to convince their spouse,
03:39
and they have to find babysitters for their kids,
03:40
and they gotta flight and hotels and
03:42
tickets are selling really well and consistently,
03:44
but we need more tickets. We need to do some big things
03:47
to sell tickets.
03:49
We had a meeting probably two or three weeks ago,
03:50
and we’re just like, okay,
03:51
what can we do to sell tickets and we’re brainstorming
03:53
a bunch of ideas and
03:54
all of a sudden in my head,
03:56
I have no idea how it popped into my head but
03:57
I started remembering PBS and little telethons that
03:59
I used to watch as a little kid.
04:00
- [TV Host] Call in and use credit cards
04:02
- [Russell Brunson] They show you a movie like
04:03
Wizard of Oz, and so the whole family watching the
04:05
Wizard of Oz and then in the middle it would stop and
04:07
hey, really quick before we keep you from watching the show,
04:09
the way we are able to stay on T.V. as a network is,
04:11
we raise funds, and they had the host
04:13
and behind the host was all these people who were
04:15
taking calls, and like, call this number and donate
04:16
some money to keep us on air.
04:18
And all of a sudden I was like, what if we did a telethon?
04:20
I don’t know, what if we just did a fun show,
04:21
I just tell stories and then we got people behind me
04:23
answering calls and trying to get people to call in
04:25
and then, when are we doing it, we’re like, oh,
04:26
in a week and a half from now.
04:28
(upbeat music)
04:30
- This is one of those things that could be like
04:32
the most brilliant marketing idea in the history
04:35
of marketing as we know it.
04:37
Or it could be the biggest train wreck we know.
04:40
- [Announcer] Five, four, three, two, one, we’re live!
04:43
- [Russell Brunson] We’re actually live?
04:45
- [Announcer] We’re live!
04:46
- Ah we’re live! What’s up everybody.
04:48
Well welcome to our first ever, and maybe the last ever,
04:51
we’ll find out afterwards, Click Funnels Telethon.
04:54
Basically what’s gonna be happening is over the next
04:55
couple hours I’m gonna be telling you guys a ton of stories,
04:58
walk you through over 150 plus funnels we’ve launched
05:01
before Click Funnels even came about.
05:02
Maybe you’re wondering what in the world are we doing this.
05:04
Well, what’s happening, is today,
05:06
I feel like I have more obligation to everybody here
05:08
who’s watching this, and make sure you guys come
05:10
and love Funnel Hacking Live.
05:11
I’m gonna be bribing you guys with an insane amounts
05:13
of bonuses and prizes today, to make sure you love
05:15
Funnel Hacking Live, so you can YouTube us by going to
05:17
Funnel Hacking Live.com or, call these guys right here!
05:20
- [Audience member] Woooo!
05:21
- [Russell] 1-877-222-3959 give us a call and let’s get you
05:24
tickets to Funnel Hacking Live for you and your family
05:25
your teams and everything.
05:27
- [Dave] I love going back to old marketing stuff,
05:28
it’s what no one else is doing these days,
05:30
everyone thinks they’ve forgotten it, like it doesn’t work.
05:32
The reason it actually twice as well today is because
05:34
it worked well then and there’s no competition,
05:36
no one else is doing it.
05:37
- [Myles] Funnel Hacking Telethon, this is Myles,
05:38
how many tickets would you like?
05:39
- [Phone Operator] Oh, how do I answer?
05:41
- [Russell] Oh this is not a good start.
05:42
- You pick up the phone.
05:44
- Oh my gosh our first phone call just came through!
05:45
Hey this is Russell.
05:46
- Russell, Grant Cardone, buddy.
05:48
I love your telethon man!
05:50
- Thank you! We’re going old school!
05:53
So great has this big 10X event.
05:55
This year he wanted to go even bigger, so it’s in a
05:57
baseball stadium in Miami, he’s got
05:59
it’s supposed to be 35,000 people coming at it and
06:01
we bought 1,000 seats so we’re gonna have
06:03
all our community come and like use those seats
06:05
so we can have a big Funnel Hacker party.
06:07
- [Grant] Now I can’t think of anybody to partner with
06:08
better than you, Russell, I mean I love you,
06:10
I love your organization, you guys do what you say
06:14
you’re gonna do, you deliver a great product,
06:16
so that’s the kind of people we want to align
06:18
ourselves with. Keep hacking the world bro!
06:20
- Alright, thanks Grant, I appreciate you.
06:22
Anyone who buys today is gonna get a special seat
06:24
at 10X event, to sit with all the Funnel Hackers.
06:26
And then Dave, I’ve been told we need to give away a prize
06:28
right now, for the next person who buys…
06:30
Dave shows up and he has this like, money suit, money tie
06:35
and he’s I’m gonna hand out prizes.
06:36
We’re gonna randomly give away the coveted Cliff Falls
06:38
backpack, the Blue Yeti Mic,
06:40
how about two mac books?
06:41
- [Dave] All of the notes for the year’s Funnel Hacking Live
06:44
in the past, the only way to get them is buy a ticket.
06:46
One of the most biggest requests we’re getting right now is
06:49
for me to give away the suit.
06:50
- Oh! I want the suit!
06:51
- Who wants the suit!
06:53
Look at that beautiful purple lining, huh?
06:56
My biggest fear, honestly, was that I was gonna rip out
06:59
the seat of the pants, because they were so tight.
07:01
Josh, who’s our winner?
07:02
- The winner
07:04
of the money suit,
07:06
Kevin Hoff.
07:08
- [Russell] Kevin Hoff!
07:09
- [Dave] Oh, Kevin you are so lucky!
07:10
This is on it’s way to you baby.
07:11
877-222-3959, call the number now!
07:15
- I guess that he messaged me after, his voice was
07:17
wrecked, like, I got the smoker’s cough going on here,
07:20
and I’ve never smoked at all,
07:21
so I don’t know what’s happened.
07:22
And for me it’s also like, modeling exactly,
07:24
but looking at a lot of things and taking
07:25
all those things together and blending into like,
07:27
a new idea. And so we saw PBS telethon,
07:30
we do webinars all the time so, like partially
07:32
this webinar pitch, but it’s also
07:34
infomercial. If you watch an infomercial you know that
07:35
people are
07:37
flipping the channels all the time, so infomercials
07:38
for like a 26 and a half minute infomercial
07:41
they will repeat the call action three times.
07:43
This is the same thing as some people’s Facebook feeds,
07:45
or YouTube feeds, and right away we’re jumping in,
07:46
so we have to make the entire sale argument.
07:49
Every, about 10 minutes we start from the beginning
07:50
and re-tell it, hook people in, give them your side,
07:53
and have the sales again, so it kept happening.
07:55
So it was kind of taking a lot of those selling systems
07:58
and blending them into the telethon
08:00
that turned out the way it did.
08:02
- If you haven’t got your tickets yet,
08:04
go to Funnel Hacking Live.com or call these guys right now.
08:05
That’s the whole game of marketing, right?
08:07
It’s like hook, story, offer, and grab them
08:08
and get the attention long enough to
08:09
be able to make your message.
08:11
- So I already showed you guys the video from
08:13
our very first Funnel Hacking Live ever
08:14
where we had over 600 people.
08:17
The second Funnel Hacking Live was where we had
08:19
1200 people there.
08:20
Third one was in Dallas,
08:22
1500 people and
08:23
this was the first year that Tony Robbins came.
08:26
(energizing music)
08:27
This is from our last Funnel Hacking Live
08:28
where we raise over a million dollars
08:29
for Operation Underground Railroad.
08:31
This couldn’t have happened without Click Funnels.
08:33
Thank you guys so much.
08:35
(applause)
08:40
And so, when you watch it’s like, I want you guys again,
08:42
visualize yourself sitting in the room,
08:43
visualize the conversations that happen,
08:45
the things that you didn’t experience if you were there,
08:47
things you could have experienced had you been
08:48
a fly on the wall.
08:50
And that way you think about, man,
08:51
should I be in the next one, should I be there,
08:52
and then Roy’s like, you need to be in the room,
08:54
I promise you guys, it will change your perspective,
08:56
it’ll change your belief patterns, it’ll change
08:58
all the things that are holding you back,
08:59
and rip those things away so you can finally
09:01
run forward and do what you’re supposed to do,
09:03
serve the way you’re supposed to serve,
09:04
and make the money you’re supposed to make.
09:05
- Next year I’m coming in hot! I’m gonna be practicing
09:07
all year, double phones, boom, boom, boom, boom, boom, boom.
09:11
- You guys, we sold about 136 tickets so far,
09:14
which is awesome.
09:15
(clapping)
09:16
Yeah, so it’s weird because we have no idea what
09:19
what’s the goal, like,
09:20
I don’t know, say 100 or 500, we have no idea.
09:22
I think when we left last night,
09:23
it was like 160 or so tickets had been sold.
09:26
Which one thing is exciting, but the second thing is
09:28
by the time I left yesterday, over 17,000 people
09:30
had viewed the telethon which is cool because
09:33
that means 17,000 people who didn’t buy,
09:35
are the ones right now talking to their spouse,
09:36
talking to their kids, trying to see if the dates will work,
09:38
trying to get work off, and so,
09:40
it will linger for the next, probably,
09:43
three or four weeks afterwards.
09:44
We’ll see a rise in sales, it will just continue to happen.
09:47
And then now that it’s done and it’s live on Facebook
09:50
and on YouTube, and now we’re buying ads to it so,
09:52
so we’ll continue to keep seeing this for the next
09:54
couple of weeks.
09:55
And my guess, when all is said and done,
09:56
we’ll probably sell five or six hundred tickets
09:57
from the telethon.
09:59
Thank you to everyone for making that a possibility.
10:01
That was insanely cool!
10:02
I can barely breathe or talk right now
10:04
but that was like the coolest thing experienced ever.
10:06
(upbeat music)
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