Motivation Mayhem And A Telethon? Online Marketing Gets A Twist | FHTV Ep 108

Funnel Hacker TV - Behind The Scenes - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00

(bird chirping)

00:01

  • [Russell] When I got done

00:03

wrestling, I didn’t work out for like, eight years,

00:04

I gained a bunch of weight and

00:06

I didn’t believe that it affected performance.

00:08

You know that brain fog you get sometimes?

00:10

I used to get it all the time.

00:12

When I finally started to try to get back in shape,

00:14

lost some weight,

00:15

it’s amazing how much clearer things were.

00:17

It’s easier to focus.

00:18

the more your body is running optimally,

00:20

the more your mind runs optimally.

00:22

Eventually, Alex Charfen talked about this,

00:23

he said, if you had a million dollar race horse,

00:26

what would you do with it?

00:27

And say, oh well you’d feed it the best food,

00:29

give it the best supplements, you’d take care of it,

00:30

all these kinds of things,

00:32

And he’s like, so then how can you bring

00:33

a multimillion dollar year business,

00:34

when you treat yourself like a race horse.

00:36

(upbeat music)

00:38

If you wanna be at peak performance all the time,

00:39

it’s not just your mind, it’s your body.

00:41

They go hand in hand.

00:43

(upbeat music).

00:45

  • You want the truth?

00:47

The truth is, I’m a huge believe in having a trainer.

00:50

Many times when I come to the gym and just

00:52

basically lift weights and do nothing,

00:54

and having a trainer actually keeps you accountable.

00:56

You just have to have a coach in life

00:57

in every aspect.

00:58

  • This right here, this is Mark Schultz,

01:00

and he was my wrestling coach at BYU.

01:02

My roommate and I were sitting in our dorm room

01:04

and all of a sudden we heard this knock on the door.

01:06

We open the door an it’s coach Shultz.

01:08

He’s an olympic champ, he went to the UFC,

01:10

and probably one of the toughest human beings

01:12

on this planet.

01:13

  • [Announcer] Too much blood even for the ref.

01:15

  • [Russell] He hands me this VHS video tape,

01:17

it says total violence on it,

01:19

and he’s like, this is all my best wrestling mat moves.

01:20

He’s like, watch this every day

01:22

and you’ll become a better wrestler.

01:23

I was like okay, and he’s like, wait hold on.

01:24

Go get your wallet.

01:26

I hand it to him, he opens it up, looks at my money,

01:27

takes it all out of this wallet, puts it in his pocket,

01:30

and hands me back an empty wallet.

01:31

Coach, what’s going on? Why’d you take my money?

01:34

And he’s like, I’m gonna teach you a lesson right now,

01:35

that’ll serve you for the rest of your life.

01:37

He’s like, if I gave you that tape,

01:39

he’s like, you’ll never watch it.

01:40

But now that you’ve invested everything you have,

01:42

all the money you have in it,

01:44

because you invested everything, he’s like,

01:45

you’ll… you’re gonna use it, your gonna watch it,

01:47

you’re gonna pay attention

01:48

and you’ll become a better wrestler because of it.

01:50

I learned the moves, I became a better wrestler,

01:51

all because I invested in my education.

01:53

So as soon as we get done lifting today,

01:55

we’re gonna crafts on it and freeze,

01:57

because that would get our brain at optimal performance.

02:00

Alright, so what’s gonna happen, we turned it on,

02:02

it’s gonna drop to about negative 140 degrees Celsius.

02:05

  • Geeze it’s so cold.

02:06

  • The entire thing will fill up with like,

02:08

liquid nitrogen and we’ll jump in and you stay in

02:11

for about three minutes.

02:12

It feels like we’re sitting on an iceberg!

02:13

[Videographer] - Now for men, is this gonna cause

02:15

permanent shrinkage at all?

02:17

  • And then after that we’ll be heading in.

02:18

The team is already there early this morning

02:20

getting everything set up.

02:21

They’re setting up an actual telethon.

02:23

  • [Mark Schultz] You have never gone through the experience

02:27

of paying for information.

02:31

How can you sell

02:35

the idea someone should pay

02:37

for information? And I’ve found that

02:39

if they’ve never done it, I don’t want them as a speaker,

02:42

the obstacle is too hard for me to overcome,

02:46

but if someone is adept,

02:48

I took every penny and every dollar in my wallet

02:51

to get information I needed.

02:55

When you told me that story long ago,

02:57

it resonated with me.

02:59

That’s exactly why you’re good at this,

03:02

because you know what it feels like

03:05

to give up everything in your wallet

03:08

to get something that you know

03:10

is gonna make a difference to you.

03:12

(music beat)

03:16

  • Yeah I think of all the things that we do,

03:17

I think the Funnel Hacking Live is

03:19

probably the most important, most valuable thing that we

03:21

produce and put on. It costs us over a million dollars

03:23

to put on the event. And I want every entrepreneur

03:26

to be there.

03:27

But the problem is, is also of everything we sell,

03:28

it’s by far the hardest thing to sell.

03:30

You think about software information products,

03:32

it’s like an impulse buy, right?

03:34

With this, it’s not impulse buy because

03:36

someone’s gotta go and they have to get

03:37

work off, and they have to convince their spouse,

03:39

and they have to find babysitters for their kids,

03:40

and they gotta flight and hotels and

03:42

tickets are selling really well and consistently,

03:44

but we need more tickets. We need to do some big things

03:47

to sell tickets.

03:49

We had a meeting probably two or three weeks ago,

03:50

and we’re just like, okay,

03:51

what can we do to sell tickets and we’re brainstorming

03:53

a bunch of ideas and

03:54

all of a sudden in my head,

03:56

I have no idea how it popped into my head but

03:57

I started remembering PBS and little telethons that

03:59

I used to watch as a little kid.

04:00

  • [TV Host] Call in and use credit cards

04:02

  • [Russell Brunson] They show you a movie like

04:03

Wizard of Oz, and so the whole family watching the

04:05

Wizard of Oz and then in the middle it would stop and

04:07

hey, really quick before we keep you from watching the show,

04:09

the way we are able to stay on T.V. as a network is,

04:11

we raise funds, and they had the host

04:13

and behind the host was all these people who were

04:15

taking calls, and like, call this number and donate

04:16

some money to keep us on air.

04:18

And all of a sudden I was like, what if we did a telethon?

04:20

I don’t know, what if we just did a fun show,

04:21

I just tell stories and then we got people behind me

04:23

answering calls and trying to get people to call in

04:25

and then, when are we doing it, we’re like, oh,

04:26

in a week and a half from now.

04:28

(upbeat music)

04:30

  • This is one of those things that could be like

04:32

the most brilliant marketing idea in the history

04:35

of marketing as we know it.

04:37

Or it could be the biggest train wreck we know.

04:40

  • [Announcer] Five, four, three, two, one, we’re live!

04:43

  • [Russell Brunson] We’re actually live?

04:45

  • [Announcer] We’re live!

04:46

  • Ah we’re live! What’s up everybody.

04:48

Well welcome to our first ever, and maybe the last ever,

04:51

we’ll find out afterwards, Click Funnels Telethon.

04:54

Basically what’s gonna be happening is over the next

04:55

couple hours I’m gonna be telling you guys a ton of stories,

04:58

walk you through over 150 plus funnels we’ve launched

05:01

before Click Funnels even came about.

05:02

Maybe you’re wondering what in the world are we doing this.

05:04

Well, what’s happening, is today,

05:06

I feel like I have more obligation to everybody here

05:08

who’s watching this, and make sure you guys come

05:10

and love Funnel Hacking Live.

05:11

I’m gonna be bribing you guys with an insane amounts

05:13

of bonuses and prizes today, to make sure you love

05:15

Funnel Hacking Live, so you can YouTube us by going to

05:17

Funnel Hacking Live.com or, call these guys right here!

05:20

  • [Audience member] Woooo!

05:21

  • [Russell] 1-877-222-3959 give us a call and let’s get you

05:24

tickets to Funnel Hacking Live for you and your family

05:25

your teams and everything.

05:27

  • [Dave] I love going back to old marketing stuff,

05:28

it’s what no one else is doing these days,

05:30

everyone thinks they’ve forgotten it, like it doesn’t work.

05:32

The reason it actually twice as well today is because

05:34

it worked well then and there’s no competition,

05:36

no one else is doing it.

05:37

  • [Myles] Funnel Hacking Telethon, this is Myles,

05:38

how many tickets would you like?

05:39

  • [Phone Operator] Oh, how do I answer?

05:41

  • [Russell] Oh this is not a good start.

05:42

  • You pick up the phone.

05:44

  • Oh my gosh our first phone call just came through!

05:45

Hey this is Russell.

05:46

  • Russell, Grant Cardone, buddy.

05:48

I love your telethon man!

05:50

  • Thank you! We’re going old school!

05:53

So great has this big 10X event.

05:55

This year he wanted to go even bigger, so it’s in a

05:57

baseball stadium in Miami, he’s got

05:59

it’s supposed to be 35,000 people coming at it and

06:01

we bought 1,000 seats so we’re gonna have

06:03

all our community come and like use those seats

06:05

so we can have a big Funnel Hacker party.

06:07

  • [Grant] Now I can’t think of anybody to partner with

06:08

better than you, Russell, I mean I love you,

06:10

I love your organization, you guys do what you say

06:14

you’re gonna do, you deliver a great product,

06:16

so that’s the kind of people we want to align

06:18

ourselves with. Keep hacking the world bro!

06:20

  • Alright, thanks Grant, I appreciate you.

06:22

Anyone who buys today is gonna get a special seat

06:24

at 10X event, to sit with all the Funnel Hackers.

06:26

And then Dave, I’ve been told we need to give away a prize

06:28

right now, for the next person who buys…

06:30

Dave shows up and he has this like, money suit, money tie

06:35

and he’s I’m gonna hand out prizes.

06:36

We’re gonna randomly give away the coveted Cliff Falls

06:38

backpack, the Blue Yeti Mic,

06:40

how about two mac books?

06:41

  • [Dave] All of the notes for the year’s Funnel Hacking Live

06:44

in the past, the only way to get them is buy a ticket.

06:46

One of the most biggest requests we’re getting right now is

06:49

for me to give away the suit.

06:50

  • Oh! I want the suit!

06:51

  • Who wants the suit!

06:53

Look at that beautiful purple lining, huh?

06:56

My biggest fear, honestly, was that I was gonna rip out

06:59

the seat of the pants, because they were so tight.

07:01

Josh, who’s our winner?

07:02

  • The winner

07:04

of the money suit,

07:06

Kevin Hoff.

07:08

  • [Russell] Kevin Hoff!

07:09

  • [Dave] Oh, Kevin you are so lucky!

07:10

This is on it’s way to you baby.

07:11

877-222-3959, call the number now!

07:15

  • I guess that he messaged me after, his voice was

07:17

wrecked, like, I got the smoker’s cough going on here,

07:20

and I’ve never smoked at all,

07:21

so I don’t know what’s happened.

07:22

And for me it’s also like, modeling exactly,

07:24

but looking at a lot of things and taking

07:25

all those things together and blending into like,

07:27

a new idea. And so we saw PBS telethon,

07:30

we do webinars all the time so, like partially

07:32

this webinar pitch, but it’s also

07:34

infomercial. If you watch an infomercial you know that

07:35

people are

07:37

flipping the channels all the time, so infomercials

07:38

for like a 26 and a half minute infomercial

07:41

they will repeat the call action three times.

07:43

This is the same thing as some people’s Facebook feeds,

07:45

or YouTube feeds, and right away we’re jumping in,

07:46

so we have to make the entire sale argument.

07:49

Every, about 10 minutes we start from the beginning

07:50

and re-tell it, hook people in, give them your side,

07:53

and have the sales again, so it kept happening.

07:55

So it was kind of taking a lot of those selling systems

07:58

and blending them into the telethon

08:00

that turned out the way it did.

08:02

  • If you haven’t got your tickets yet,

08:04

go to Funnel Hacking Live.com or call these guys right now.

08:05

That’s the whole game of marketing, right?

08:07

It’s like hook, story, offer, and grab them

08:08

and get the attention long enough to

08:09

be able to make your message.

08:11

  • So I already showed you guys the video from

08:13

our very first Funnel Hacking Live ever

08:14

where we had over 600 people.

08:17

The second Funnel Hacking Live was where we had

08:19

1200 people there.

08:20

Third one was in Dallas,

08:22

1500 people and

08:23

this was the first year that Tony Robbins came.

08:26

(energizing music)

08:27

This is from our last Funnel Hacking Live

08:28

where we raise over a million dollars

08:29

for Operation Underground Railroad.

08:31

This couldn’t have happened without Click Funnels.

08:33

Thank you guys so much.

08:35

(applause)

08:40

And so, when you watch it’s like, I want you guys again,

08:42

visualize yourself sitting in the room,

08:43

visualize the conversations that happen,

08:45

the things that you didn’t experience if you were there,

08:47

things you could have experienced had you been

08:48

a fly on the wall.

08:50

And that way you think about, man,

08:51

should I be in the next one, should I be there,

08:52

and then Roy’s like, you need to be in the room,

08:54

I promise you guys, it will change your perspective,

08:56

it’ll change your belief patterns, it’ll change

08:58

all the things that are holding you back,

08:59

and rip those things away so you can finally

09:01

run forward and do what you’re supposed to do,

09:03

serve the way you’re supposed to serve,

09:04

and make the money you’re supposed to make.

09:05

  • Next year I’m coming in hot! I’m gonna be practicing

09:07

all year, double phones, boom, boom, boom, boom, boom, boom.

09:11

  • You guys, we sold about 136 tickets so far,

09:14

which is awesome.

09:15

(clapping)

09:16

Yeah, so it’s weird because we have no idea what

09:19

what’s the goal, like,

09:20

I don’t know, say 100 or 500, we have no idea.

09:22

I think when we left last night,

09:23

it was like 160 or so tickets had been sold.

09:26

Which one thing is exciting, but the second thing is

09:28

by the time I left yesterday, over 17,000 people

09:30

had viewed the telethon which is cool because

09:33

that means 17,000 people who didn’t buy,

09:35

are the ones right now talking to their spouse,

09:36

talking to their kids, trying to see if the dates will work,

09:38

trying to get work off, and so,

09:40

it will linger for the next, probably,

09:43

three or four weeks afterwards.

09:44

We’ll see a rise in sales, it will just continue to happen.

09:47

And then now that it’s done and it’s live on Facebook

09:50

and on YouTube, and now we’re buying ads to it so,

09:52

so we’ll continue to keep seeing this for the next

09:54

couple of weeks.

09:55

And my guess, when all is said and done,

09:56

we’ll probably sell five or six hundred tickets

09:57

from the telethon.

09:59

Thank you to everyone for making that a possibility.

10:01

That was insanely cool!

10:02

I can barely breathe or talk right now

10:04

but that was like the coolest thing experienced ever.

10:06

(upbeat music)

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.