My Mindset Dealing with Coronavirus - Chapter 2

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YouTube Transcript: English (auto-generated)

00:00

now on Instagram Facebook YouTube I

00:02

think we’re all over the place so

00:03

appreciate you guys hanging out with me

00:05

today and I hope you’ve enjoyed this

00:07

traffic secrets book watch this been

00:09

going on this whole week I know a lot of

00:10

guys in quarantine right now and you

00:11

were bored out your mind you’re trying

00:12

to figure out what to do some you guys

00:14

are stressed out beyond all belief I get

00:17

it

00:17

some guys are like this is dumb why are

00:19

we even worrying and I get it as well so

00:21

there’s a lot of chaos right now in the

00:23

world and the only we can control is our

00:25

mindset and things were focusing on

00:26

things are putting into our brain and so

00:28

I keep choosing to try to put my mind

00:30

focusing on things I can that can affect

00:32

things I can change which really is you

00:35

know this is probably one of if not the

00:37

best personal development weeks for all

00:39

of us in the world which is exciting so

00:40

all right really quick before I jump

00:43

into reading some more of the book today

00:45

it’s interesting we just did our our

00:48

clickfunnels meeting and today we had

00:51

the Hyatt Orsini yesterday so yesterday

00:53

the highest number of people log into

00:55

clickfunnels ever it’s like more than

00:57

double what happens on a normal day

00:59

which means this is literally like the

01:02

season of funnel building okay yes

01:04

you’re a home you got the chance right

01:06

now to finally create there’s always

01:07

excuses like I can’t build a funnel

01:09

because of this because of this I’m too

01:10

busy I got this I got there’s always

01:13

like for some reason people always have

01:15

this we called the mañana principle like

01:16

oh tomorrow mañana tomorrow I’ll do it

01:19

tomorrow I’ll do it okay well I want to

01:20

do I want to suggest let me freeze right

01:21

now okay when you take this mañana

01:23

principle most of us have right I’ll do

01:25

the work tomorrow I’ll do the thing

01:26

tomorrow I’ll do like tomorrow tomorrow

01:28

tomorrow I want you I want you to do

01:30

this as an exercise to be really fun

01:31

camp what you’re gonna do is the thing

01:34

that you know you need to be doing that

01:35

you normally put off till money on it

01:37

will eat a stop and I want you to do

01:38

that today okay and then the stressing

01:41

that you were planning on doing today ik

01:42

stressing out about the coronavirus

01:44

about food about toilet paper out

01:46

whatever you’re stressing out only take

01:47

that stress we take that’s just and when

01:49

you stress about it

01:49

mañana just we’re just shifting this is

01:51

an easy shift okay we’re taking we’re

01:54

taking the the stuff right now that

01:55

we’re normally worried about okay and

01:58

now we’re shifting into Monday on it and

01:59

the stuff that we normally are gonna do

02:01

de mañana I like the stuff that’s

02:02

actually important about building our

02:03

life building our business building our

02:04

family we’re gonna sleep to know today

02:05

case you’re shifting the money on a

02:07

principle okay do us can do that it’s

02:09

gonna be amazing for you cake is number

02:10

one you’re not gonna be stressed out

02:12

because you’re me stress today

02:13

and on time right now I’m busy building

02:14

funnels tomorrow I will worry about the

02:16

stress and then today you can get back

02:18

to work okay and what’s cool about that

02:20

if you do that if you do it today can

02:22

save you all of Friday all today to go

02:24

to the works build a crate builder read

02:26

build study dealer never the thing is

02:27

that you’ve been procrastinating on

02:28

chance to finally do today okay and all

02:31

the stress you’ve been like tonight

02:32

sitting on the last week you will tell

02:34

them are only make up I’ll read about

02:35

tomorrow I could all right and then

02:37

ashes up like will you survive today is

02:40

your family good okay you got food for

02:41

today

02:41

sweet worried about tomorrow let’s get

02:43

back to work and then what’s gonna be

02:45

cool is tomorrow I’m gonna suggest you

02:47

the same thing move it tell mañana and

02:48

get back to work okay so there you go

02:50

there’s my Nana principle in a way who

02:51

actually serve you as opposed to hurting

02:52

you but again we had more than double as

02:55

many people in blogging click phones

02:56

yesterday than we’ve ever had okay which

02:58

means it’s the season right now the

02:59

season the bill funnel season to build

03:01

hope season to start preparing you

03:03

building your foundation because this

03:04

season is gonna pass okay and the people

03:07

who let the who who who aren’t like

03:10

frozen by fear in the season okay when

03:13

they come out of it they’re gonna have a

03:14

chance to be able to go and create and

03:15

do some amazing things so I wanna make

03:16

sure you guys aren’t freezing during the

03:18

season of fear okay weird out of

03:20

tomorrow mañana right now get back to

03:22

work

03:22

folks so stuff you can control things

03:24

you can create and you can do because

03:26

the season will end and I know there’s

03:27

gonna be two weeks from now two months

03:28

now to your so no it does not matter

03:30

okay it’s gonna end and the people who

03:33

have been preparing during the season

03:34

who’ve been planting the seeds right now

03:36

with the ones who reap harvest so now is

03:37

having plant seeds so what that means

03:39

knew two things number one if you

03:40

haven’t got a traffic seekers book yet

03:41

go and get it this is the seeds you need

03:43

to get to build a master traffic number

03:45

two

03:45

this right here is funnel flakes cab now

03:48

funnel flicks is an amazing tool I’ve

03:50

license I’m just twenty six hundred

03:52

videos than that okay all of the courses

03:54

I learn from as I was learning this game

03:56

I went to all those people I said your

03:58

courses were the best that I ever went

03:59

through can i license them from you and

04:00

i paid them a small fortune i think over

04:02

a million dollars to foreign licensing

04:03

fees because I wanted to be Netflix for

04:06

entrepreneurs so we entered the street

04:07

horse launch funnel flags and slide and

04:10

right now we have a really cool things

04:11

this weekend it’s called the funnel

04:12

flicks premiere week where you have

04:14

funnel flexkom right now you uh and you

04:17

put your email address in there and you

04:18

get these four videos one two three four

04:20

I eat state unlocks one so you’ll give

04:22

this one immediately the first one is

04:23

Frank Kern if you’re afraid courtesy is

04:25

one of the oh geez of internet marketing

04:27

we hadn’t speak of fun hiking live we

04:28

didn’t tell anybody he was coming he was

04:29

top secret and then in the middle he had

04:32

this whole funnel fix presentation we

04:34

had him come down and like bang on the

04:35

the thing and it opened up and Frank

04:37

came out and delivered a message it was

04:40

insanely good and people people went

04:42

nuts it was like standing ovations

04:44

screaming like it was as close to like

04:47

what a rockstar feel like in our world

04:49

is like if you can imagine that I can

04:51

Majan your biggest rock star coming out

04:53

and like all the people like that’s what

04:55

happened and we captured it for you and

04:57

you can go watch that presentation right

04:58

now well not right now wait till this is

05:00

over then watch it this weekend and then

05:02

if you like Frank stuff I license every

05:04

I think almost like 13 or 14 Frank’s

05:07

courses almost everything’s ever

05:08

published it’s all soon final flicks now

05:10

if your funnel flicks remember you can

05:11

geek out a break this weekend and get

05:12

excited it’s all in there from like

05:14

anyway all his best stuff’s in there

05:16

which is exciting so funnel flicks calm

05:19

so this is traffic seekers calm and then

05:21

go get your book get the audiobooks go

05:23

start listening getting prepared there

05:24

and then over here is funnel flicks calm

05:26

as well so that’s the game plan all

05:28

right you guys ready is everything is

05:30

mañana principle in place you’ve taken

05:32

all your stress your fears you move

05:34

until tomorrow we’re about tomorrow

05:35

today you’re focusing on planting seeds

05:37

for your future you guys cool with that

05:38

all right the rates are planting seeds

05:39

for future let’s go so what I’m gonna do

05:41

right now

05:42

Oh back to the trap of seekers book oh

05:45

this has been so much fun you guys so

05:48

Travis Seekers book how do you guys have

05:50

pumped about getting his book

05:51

I know we’ve sold I don’t know and like

05:55

10,000 the first day I don’t know my

05:56

work right now but we’re selling tons II

05:58

so I know most you guys have got if you

05:59

don’t have for some reason now is the

06:01

time go to funnel or go to big speakers

06:03

calm okay I’m gonna repeat so we’ve gone

06:06

through a lot of stuff in the book

06:07

together if you’ve been watching these

06:08

videos each day first they talked about

06:10

the preface preface and have you say

06:12

that all about there’s a storm coming

06:14

and right now we’re living in the middle

06:15

of storm I wrote this like a year and a

06:16

half ago this part is crazy that now

06:18

we’re sitting in like the eye of the

06:20

storm so there you go like I don’t know

06:23

how I could time this is any better so

06:25

introduction a storm coming when I

06:26

talked about that no talk about we did

06:29

two days on seat number one which was

06:31

who is your dream customer okay there’s

06:33

a lot of stuff in this chapter things I

06:34

talked about with you guys are figuring

06:35

out are your customers trying to move

06:37

away from pain or towards pleasure

06:38

understanding that and we talked about

06:40

the difference between

06:40

searcher and the scroller and the

06:42

mindset ship and what they’re doing in

06:43

and how we structure things differently

06:45

based on who they are

06:46

now secret Melun okay and figured out

06:48

who is our dream customer gegia

06:49

understand them at a deep level then

06:51

secret number two we talked about is now

06:55

we know who those people are where they

06:56

actually hiding online where they

06:58

congregating how can we find them and we

06:59

talked about how basically our job then

07:01

look at this picture here was all about

07:03

finding where are you where in the world

07:04

you people are where they congregate

07:05

online and then from there we go we

07:07

gotta figure out our hooks throw in

07:08

there to grab them pull them into our

07:09

funnels which is kind of cool

07:12

alright and then today we’re still in

07:14

secret number two today we’re moving on

07:16

to a concept called

07:18

the dream 100 all right happy hasn’t

07:20

heard me talk about dream 100 before

07:21

I’ve been preaching this for quite a

07:24

long time so hopefully you guys have

07:26

heard me talk about his fourth and

07:27

what’s somes asked me to my camera out I

07:30

can’t because I’m a home quarantine by

07:32

myself so I’m doing spy myself I get all

07:35

this backwards I get my little my kids

07:37

come holding here then be like anyway be

07:39

chaos so alright so in in here after so

07:42

getting first step traffic is knowing

07:44

who that getting deep understanding who

07:46

does you want who your customers are

07:47

there were to where they congregating

07:49

where they hanging out right and then

07:51

number three is understanding okay who

07:53

are the people that are already

07:54

congregating these these people okay a

07:58

lot of times we think that we have to go

07:59

and create traffic for fact one of my

08:00

first mentors I’ve had so many mentors

08:03

over the year one of them was a guy

08:04

named Stephen Pierce and I’ve never

08:05

Stephen Pierce saying something in event

08:07

I was at he said he said people always

08:08

seem to have to create traffic he’s like

08:10

you don’t to create traffic Travis are

08:11

you there

08:11

you said field where it’s at and then

08:13

you tap into it and I was like one of

08:15

those big like aha moments for me cuz I

08:17

was trying to create traffic right and

08:18

so when I understood that okay I’m not

08:21

gonna create rap I got fine without what

08:22

we’re and this comes back to what we

08:24

talked about yesterday which is like

08:25

Danny’s pockets I were the blog’s that

08:27

might dream customers read what are the

08:28

Facebook groups are and what are the

08:29

influencers they follow what keywords

08:31

they search for on Google what blogs Lee

08:33

I think it’s a bug but podcasts they

08:35

listen to like figure out where these

08:37

pockets of customers right this way they

08:39

got a we got a we got to understand that

08:41

and so that’s that’s the first steps in

08:43

the second step in this process is like

08:45

well who’s already who’s already

08:47

congregated these people there’s people

08:49

have been doing this game for a long

08:49

time while longer than you but longer

08:51

than me right they’ve already self

08:52

congregate these people so I just kinda

08:54

feel like

08:54

where are these congregations at if I

08:56

can figure out those congregations rad

08:58

then I can tap into him right and so

09:00

that’s where we get this concept called

09:01

the dream 100 and I learned this

09:02

originally from from a guy named Chet

09:04

Holmes I had a chance to hang out shed a

09:06

bunch of times he wrote the book the old

09:07

hood cells machine which is an amazing

09:08

book she had passed away a few years ago

09:10

but someone I’ve had ton respect for had

09:13

chance actually 10 years ago Tony

09:15

Robbins event in Fiji I was there me and

09:17

Chad both spoke with hanging out a lot

09:18

anyway but in Chet’s book heroes concept

09:21

called dream 100 and what the dream 100

09:23

is he talked about it he worked for

09:27

Charlie Munger who’s Berkshire hawk but

09:30

Hathaway was today Charlie Warren

09:34

Buffett’s business partner in one of his

09:35

companies and chairing the this magazine

09:38

I guess the time I came rather than have

09:40

all the details in the book but they’re

09:42

like the the last mat that the worst

09:44

magazine in their industry had almost no

09:45

advertisers and they have a database of

09:47

like 2,500 people and they’re trying to

09:49

message on these people who get to you

09:50

advertising canceled he couldn’t do it

09:51

so check him in he’s like hey this is

09:53

too hard for us to go off all those

09:54

people say who were who are the people

09:56

our industry to buy the majority of the

09:58

ads cuz we found hey it’s like 30 people

10:00

think hey maybe 100 I know but there’s a

10:03

group of people a small group right to

10:04

buy all the ads and our industry said it

10:06

said marketing to all 2,500 or 25,000 or

10:09

how many were there was just target the

10:10

ones that have the most amount of money

10:12

so we built up a list and he started

10:14

doing what he called pigheaded

10:15

discipline PhD where he would start

10:17

messaging so every week he’d send them

10:19

something in the mail and then two weeks

10:20

later common phone and send something

10:21

they’ll call my phone something

10:23

something I’ll call on the phone right

10:24

the decision-makers who could who could

10:25

you could move the needle for me

10:27

they said after six months nothing six

10:29

months nothing happened and he was like

10:31

kind of frustrated but he’s got

10:32

pigheaded disciplines kept doing kept

10:33

doing it and within a year within like I

10:36

think seven months he’ll add his first

10:37

client it was like it was Xerox or

10:38

something crazy but he signed the

10:39

contract was like the biggest

10:40

advertisers they’d ever had and then

10:42

next Monday’s let another one I’m thirty

10:43

year or two years again I’ll the the

10:45

actual details are in here

10:47

they’ve landed like 30 of their dream

10:50

100 and they went from the the worst

10:52

magazine in the industry to the top and

10:55

it was buy by figuring out who are the

10:57

people that can drive me the most and in

10:59

creating our key campaign directly to

11:01

them and I was interesting and then she

11:03

had talked about he he wrote a

11:04

screenplay for a for a movie

11:07

and the same thing he’s like I wrote a

11:09

screenplay I want it I want it to turn

11:10

to a movie or something

11:11

but I don’t how to do I’m not in

11:12

Hollywood so we say we bought it I think

11:14

was like a Time magazine or something it

11:16

was like Hollywood’s top 100 influencers

11:18

or something and he was like that’s my

11:19

dream 100 so he took it it was like

11:21

directors producers writers um you know

11:23

whatever he took anything okay I’m gonna

11:25

I’m gonna dream 100 these people so he

11:27

set his script to all 100 these people

11:29

then he called him the foam and he said

11:30

i’ma get the man they called him and

11:31

eventually I think his leann rimes

11:32

called him back loved the script got the

11:36

deal pitched into the thing sold it to

11:37

Hollywood and making a play out of that

11:40

anyway I don’t mind all the details but

11:41

that was a dream 100 so I’ve never read

11:43

that in Chet’s original book and then I

11:45

asked him about it I’m like there’s

11:46

something here but I don’t know what it

11:47

is I’m selling like so I’m selling a

11:48

book I can’t dream 100 everyone in back

11:50

he you should buy a copy of my free book

11:51

cause it’s free at trapper seekers calm

11:53

right it’s not efficient would cost me

11:55

too much but then I was like wait a

11:55

minute

11:56

there are people on my list or the

11:59

people in my world who already have

12:00

congregated my dream 100 I told you I

12:03

told you yesterday I gotta figure like

12:04

like what are the blogs they’re reading

12:06

right so if I figure out here’s the blog

12:07

they’re reading there’s a hundred

12:08

thousand readers of this blog who are my

12:10

dream customers wait who owns the blog

12:12

who’s in charge of that blog what if I

12:16

started marketing directly to that

12:17

person got to know them and send them

12:19

gifts Minette whatever and if they like

12:21

it and then they they they make a blog

12:22

post about it I might sell fifty or a

12:24

hundred or thousand copies of my book

12:25

right I think you might do but under

12:28

Dwight what podcasts they listening to

12:29

you know they wait like if someone owns

12:31

a podcast and my dream customers are

12:33

listening what if i market to the person

12:35

who owns the podcast what if I got that

12:37

person say yes I’ll so they pull or at

12:39

their podcast and I make a thousand

12:40

sales overnight okay and that was where

12:42

the constant between 100 was born for us

12:46

and so for the last decade of my life is

12:48

I’ve been doing I’m in figuring out who

12:50

I got yesterday people like Russell what

12:51

do you do every day all day like I spent

12:53

three hours yesterday yesterday on my

12:56

phone which is right here my Instagram

12:58

folks are watching you live on the the

12:59

device I use I spent three almost four

13:02

hours yesterday contacting my dream 100

13:04

that’s it personal messages to all of

13:06

them boom

13:07

his Russell wants them to get his

13:08

Russell hey Zeus and Hades Russell and

13:10

that’s what I did

13:10

for four hours yesterday dream 100 but

13:13

Russell I thought your training so tons

13:14

your book why were you doing Facebook

13:16

ads like there’s people doing Facebook

13:17

ads but I would rather you

13:19

person who who spent $100,000 like ping

13:23

Jun right now you guys probably seen ads

13:24

for the book right paying Jun spending

13:26

tons of money right now behind Facebook

13:28

ads prone in my book so I can go and buy

13:30

more Facebook as myself or I can I can

13:32

build a relation with paint Jun because

13:34

with my dream 100 and then he promotes

13:36

it and he spends a hundred thousands on

13:37

own pockets so in the book like that’s a

13:40

much better way to do it right I’m so

13:42

for me this is the phase that I’m going

13:44

my dream 100 people that blog post a new

13:45

podcast interviews and send out emails

13:47

soleus and all sorts of stuff okay

13:48

that’s the magical dream 100 so ah

13:53

anyway I want you guys get the book like

13:55

I it took me three days to Reese I can’t

13:58

spend all three days this read the whole

13:59

thing but what is to get it so when you

14:01

get the book on page 41 this is a little

14:03

chart I made of the dream 100 probably

14:04

be backwards on these cameras but

14:06

basically I do is each each platform has

14:08

a facebook Instagram podcasting YouTube

14:11

excuse me email with blogging Google

14:15

YouTube Pinterest right so I put out the

14:17

categories at each of the industries

14:18

here and then going down what I do

14:20

it’s okay hey whoo-hoo on Facebook is

14:22

already congregated my dream 100 okay

14:24

and so for me I was like well okay Tony

14:27

Robbins has got 3.2 million fans grand

14:29

cardones got 2 million fans we got

14:31

Prince ehave got a billion fan you know

14:33

whatever and I start making lists of who

14:35

all the people who’ve already

14:36

congregated my dream customers who are

14:38

they where are they at okay I go to

14:40

Facebook I make a list as many as I can

14:41

find ok then I’m like here in legal

14:43

Instagram who are the influencers who

14:45

have already congregated my dream 100

14:47

and I go to Instagram so right on it’s

14:49

right down to names oh this person this

14:50

person this person so listing out all

14:52

their names then I go to podcasts okay

14:54

who are the podcasters you’ve already

14:56

conveyed my dream 100 I show this day

14:58

all the names in the podcast people who

15:00

have YouTube channels that are already

15:01

congregating my dream 100 who already

15:03

have you know a million people a million

15:06

subscribers I’m gonna spend the next 6

15:08

years so I’d get a million subscribers

15:09

letting go the person already got a

15:10

million subscribers and if I can do a

15:12

deal with him or her have them making

15:14

video for me boom now I’m gonna suddenly

15:15

in front of the million people that fast

15:17

okay you see how this works then who’s

15:19

not the email list manager who’s the

15:21

bloggers okay and I start making lists

15:23

of all these different things and that

15:25

becomes my dream 100 okay there’s some

15:28

certain traffic again notice that this

15:30

whole book I’ve said a single word about

15:31

Facebook ads yet right everyone’s like

15:32

oh nice

15:33

yeah Google ads like that comes

15:35

eventually that’s like in section two in

15:36

the middle but there’s all this

15:37

foundational so that’s so much easier to

15:39

get traffic okay when Facebook shuts you

15:41

down what are you guys gonna do you

15:42

gonna be freaking out like I don’t know

15:43

what to do I’ll beg I’m just gonna call

15:45

my dream 100 there I didn’t email s

15:46

there he got a blog they had a podcast

15:47

I’ll to see if I can have a podcast

15:49

boom and we do that with our dream later

15:51

so ah man this stuff sort of fun I could

15:55

go for years about this

15:56

you see if I wanna talk anything else

15:58

today on this earth oh yes something

16:03

Harry Jill piece okay that so um it’s

16:07

funny how do you guys know Rachel Hollis

16:10

if you don’t like okay last year her

16:13

book was the number two selling book in

16:15

the world the only one that beat it was

16:17

Michelle Obama’s book J I sure book

16:19

called girl wash your face and then girl

16:21

stuff apologize news book number two and

16:22

Studies I’d never heard of her and then

16:24

I went to this mastermind retreat and I

16:26

didn’t list of all the different people

16:27

and one of them was guy named Dave halls

16:28

who’s Rachel’s husband and I didn’t know

16:30

who he was and I met him and I met my

16:32

wife that night my god I met this cool

16:34

guy named Dave Hollis and she’s like

16:36

Dave Hollis that Rachel’s husband I’m

16:37

like I don’t know who’s Rachel and she’s

16:39

like Rachel’s like the biggest thing in

16:41

the world

16:41

anyway so funny and so how’d she has to

16:44

meet Dave and they got to meet Rachel

16:45

and really really cool but last year we

16:48

were in Puerto Rico and a mastermind of

16:50

him sitting around the room and ever was

16:52

talking about you know that they’re

16:53

things it’s funny cuz in this room like

16:54

it’s like you know 20 people and like

16:57

half a more New York Times best about

16:58

half me I’ve got like three or four or

17:00

five New York Times bestselling books

17:01

and it’s just it’s kind of an

17:03

intimidating room to be in right and

17:04

we’re all taking talk talking and then

17:07

someone start asking a question about

17:08

how do they sell books and everyone’s

17:10

given their two cents I’m just like

17:11

reading you know things a million miles

17:13

a minute and then Rachel starts talking

17:15

and she says something was just like

17:16

boom dropped the mic so I read to you

17:19

she said this recently I was at a

17:21

mastermind event in Puerto Rico and I

17:25

had a chance to spend time with Rachel

17:26

Hollis the author of the number one New

17:27

York Times bestselling bestseller girl

17:29

wash your face at the time she was in

17:30

the middle of launching her new book

17:31

girl stop apologizing as I was in the

17:33

middle of writing this book I was

17:34

curious about how she had sold over a

17:35

million copies of her books I asked her

17:37

for the secret to selling that many

17:38

copies and she told me we asked

17:40

ourselves this question what are the

17:42

tribes that my women are already in what

17:44

network marketing companies in the end

17:45

what facebook groups what

17:46

Ram channels what hashtags they follow

17:48

after we identified these things we

17:50

tried to figure out who our tribe who

17:52

are the tribe owners of these women who

17:54

do we need to become friends with anyone

17:56

had over 200,000 followers we would

17:57

direct message them tell them who we

17:59

were and ask them if we could talk

18:00

we started messaging everyone our focus

18:02

was to find the tribes and then figure

18:03

out the best way figure out the best

18:05

ways to infiltrate them what I said the

18:08

dream 100 she did called that that’s

18:10

exactly what she had done to quickly

18:11

become on the best-selling authors of

18:13

all time it was crazy and then going

18:17

again question Trish nemi has requests

18:19

nutrition quest bars so Tom bill used

18:22

when the founders of quest bars who is

18:23

also this mastermind group and after

18:25

this I was like researching how morally

18:27

he built quest to a billion a sold it

18:28

for billion dollars like how did he

18:29

build that company

18:30

I remember watching it explode overnight

18:32

and then he cashed out and I found to

18:35

interview him on founder on the founder

18:37

podcast and it was inch this is he tells

18:39

the story said we had a very different

18:42

approach that got us got a lot of people

18:44

excited not just about the product but

18:45

they felt good about the way we treat

18:47

them

18:47

we went old-school researching several

18:49

hundred health and fitness influencers

18:50

then sending them handwritten letters

18:52

and free samples this is all about

18:53

showing an understanding of what other

18:55

what others were trying to achieve and

18:57

that quest was interested in helping

18:59

them to connect with their audience when

19:00

people are building community to have a

19:02

real sense of service that community we

19:03

would send them free product and just

19:04

say if you like it tell your people and

19:06

if you hate it tell them that - not

19:07

trying to steer people’s comments give

19:09

to give us a pretty great recommendation

19:11

I’m not not trying to steer people’s

19:13

comments gave us a pretty great

19:14

recommendation some didn’t like and said

19:16

and said so but the vast majority loved

19:18

it and we’re grateful we’d show an

19:19

understanding of who they were what they

19:21

were trying to do so they spread the

19:22

word should happen

19:24

Tom Belton doing Don a brand off of what

19:26

wasn’t Facebook Ads wasn’t Google Ads

19:29

the dream 100 Rachel Hollis became

19:31

best-selling author in the world off of

19:33

what the dream 100 okay that’s the

19:35

concept that chapter t as understanding

19:37

who’s the gym customer where they

19:38

congregating who is in charge of the

19:41

congregation who’s the leader who’s the

19:42

person you can infiltrate and then you

19:44

got to get to those people right it’s

19:46

coming down to building relationships

19:48

getting to know them how can i how can i

19:50

how can i serve those people okay I did

19:52

a video on YouTube fact y’all go to

19:54

youtube and go to you to type in Russell

19:56

Brunson Tony Robbins dream 100 and

19:58

there’s a videos about 10 minutes long

19:59

and he’s showing

20:00

the decade-long journey I did to dream

20:02

100 Tony Robbins how I got became

20:05

friends with him how I became business

20:06

partners with how I got to put all my

20:07

stuff

20:07

he wasn’t me just like spamming but hey

20:09

by my stutter you know promoting Tony it

20:11

was like me for a year

20:12

I’d seen a decade serving and building

20:14

it relationship with him is my dream 100

20:16

and getting in infiltrating it that okay

20:18

it’s a very very powerful really real

20:20

strategy so it’s the key though so

20:22

that’s the next thing you guys is that

20:24

and you know if you have a book yet I

20:26

mean you should get it it’s free so the

20:27

only reason why you wouldn’t get is you

20:28

must hate money or you hate traffic or

20:30

you know one of those things but you

20:32

come $10 shipping handle you can get it

20:33

but if you don’t get for whatever reason

20:36

you still know the concept now and

20:37

understanding that so what I would

20:39

recommend doing find a page when you get

20:43

the books on page 41 but you don’t need

20:44

this book to do this just go make a make

20:46

a graph like this and say okay who’s

20:48

already congregating my dream customers

20:49

on Facebook and start making lists those

20:50

names who’s already corrugated my dream

20:52

100 on Instagram I make a list those

20:53

names on podcasts on YouTube on email on

20:56

blogs and find those people those are

20:58

the existing congregations right and

20:59

when you do that my goal would be tidy

21:01

100 people right so 10 people are you

21:03

know 10 to 20 people on face but when

21:04

people on Instagram 20 people on podcast

21:07

I feel like you’re 20 them twenties I

21:08

all these room platforms have a hundred

21:09

people there’s you’re doing 100 now when

21:11

you have that that becomes the people

21:13

you’re marketing to those those 100

21:15

people right you might get one of those

21:17

hundred people say yes you can blow up

21:19

your business I’m gonna write to this

21:20

exercise with the dot-com seekers book

21:22

what am I dream 100 and my podcasting

21:24

thing was jld John Lee Dumas um

21:25

entrepreneur pirate fire I never met

21:27

I never met him yet sent a copy a book

21:29

seven dream 100 packages got to know him

21:31

a little bit and that just means like I

21:33

loved your book on to promote it you had

21:34

me on the podcast I think the first day

21:35

sold like 500 copies the dot-com seekers

21:37

book okay and I came off of 100 100

21:40

package right so if I know like here’s

21:42

wonder people these are the people I’m

21:43

marketing - I’m serving I’m getting to

21:44

know them and build a relationship and

21:46

I’m gonna focus on on putting in the

21:48

time to get those people it’ll pay off

21:50

in dividends

21:51

okay so that’s the first step in the

21:53

traffic seekers process is to dream 100

21:54

getting getting understand that when we

21:56

were launching clickfunnels it was

21:57

interesting because I don’t I’m not

21:59

coder I don’t have any technical ability

22:01

so well my business partner Todd and my

22:03

business partner time dealing while they

22:05

were coding clickfunnels

22:06

your I wouldn’t were Russell what did

22:07

you do like you’re useless in equation

22:09

like I know I can’t cope so what I do

22:11

this is right in i sat there all night

22:13

while their code

22:14

messaging email than building

22:15

relationships I remember I have my dream

22:17

100 buy time locks click phones was like

22:19

dar dream 328 or something I don’t how

22:21

many but it grown because I build all

22:23

these relationships and launched click

22:25

funnels we grew it it’s crazy now that

22:27

you know click funnels five and a half

22:28

years ago started today we have over a

22:30

hundred thousand active customers like

22:33

thirty percent of you guys logged in

22:34

yesterday which is crazy so thirty

22:36

thousand plus people logged in yesterday

22:37

to build a funnel what’s crazy is that

22:40

the majority those customers came off of

22:43

the following a my dream 100 the

22:46

original dream 100 that I that I had set

22:48

up five years ago

22:50

I’ve been relentlessly getting to know

22:52

that building relationships pursuing and

22:54

asked them Perot things you need them to

22:56

to use click funnels I’m building free

22:58

funnels for tons of them like I put in

23:00

the hard work by dream 100 and on the

23:02

backside of that has been you know a

23:05

company that does hundreds of millions

23:06

dollars here so anyway I hope that helps

23:08

getting that the wheel Chad spinning

23:09

that’s just um secret number two the

23:11

dream 100 so alright we’re like five six

23:14

days in so she hasn’t gotten through the

23:15

introduction secret one secret to is

23:17

been good so far you learned good stuff

23:18

if you like this comment down below like

23:20

that’s awesome if you like that was lame

23:21

Russell I don’t need traffic I hate

23:23

traffic and muddy the bike that was lame

23:25

I don’t care let me know whatever way

23:26

the more that you uh the more you tell

23:28

me the better I know how to do these and

23:30

I can keep doing feels like I’m enjoying

23:32

it hopefully you are as well again

23:33

here’s your call to action for you guys

23:36

if you don’t have copy the book yet

23:37

we’re in pre-order right now you can get

23:38

it at traffic seekers calm the books

23:40

actually shipped May 5th but you can

23:41

download the audio book tonight and

23:42

listen to this weekend Bin’s listen and

23:44

to arguing these principles into your

23:46

brain the more you understand them the

23:47

better

23:47

latias a spent box set this is all three

23:49

of my books new updated hard down

23:50

versions of dot-com seekers expert

23:52

seekers and traffic secrets as well as

23:54

this new workbook called

23:56

unlock the secrets as well the only

23:58

place to get this out is the upsell so

24:00

there you go

24:01

when you get a copy of the book the

24:02

first order form bump is the audiobooks

24:03

you say yes that you get the audiobook

24:05

and then if you want to get all the

24:06

updated hard down versions that only way

24:09

to get those is them after you buy the

24:11

book we make an offer we get them all

24:12

good discount that’s one way to get

24:15

those I gave the box that ships may 5th

24:18

but the the audiobooks are there now so

24:20

you start listening ASAP that’s number

24:22

one

24:23

so where do i download partybot if you

24:25

go back Travis you suck on this link

24:26

there says log in click on

24:27

you log into your members there it’s got

24:29

all the bonuses the videos the like five

24:31

hours of videos there as well there’s

24:33

the only cool stuff you get the book for

24:34

free and over here this weekend

24:36

is you guys wondering what to do go

24:38

binge watch some fun funnel flicks we

24:40

have a premier week for free can go and

24:42

you can watch frankerz presentation

24:43

today for free each sale monetary

24:44

presentations to eat a fall in love with

24:48

funnel flicks so we’re now part of the

24:49

streaming wars click funnels taking on

24:51

Disney Plus and Amazon and it’s all

24:53

there for you guys as well one thing I’m

24:55

kind of and with I talked about this in

24:57

the very beginning but those who lodged

24:58

in the late as a mañana principal and I

25:00

want to just Rhys to the things to help

25:02

you guys during this time of crisis so

25:03

right now everyone’s stressing out right

25:04

because of all the the economic turmoil

25:08

and so what do we do I want you to take

25:09

that stress and what you distressed

25:10

about it mañana tomorrow so take that in

25:12

back tomorrow we’re about today I’m

25:14

focusing on planting seeds for my future

25:16

tastes are planting seeds planting seeds

25:18

of like reading book creating funnels

25:19

building stuff making videos publishing

25:21

whatever your seeds are start planting

25:22

those seeds ASAP okay because harvest is

25:25

coming but if you don’t plant now you’re

25:27

gonna be screwed when the harvest comes

25:28

start planning your seeds right now okay

25:30

and take all the stress of the corona

25:33

virus or whatever you stress it up for

25:34

that like tomorrow mañana will worry

25:36

about that and then all of you normally

25:38

do tomorrow which is the planning of the

25:39

CJ oh I’ll plan tomorrow I’m gonna study

25:41

tomorrow I’ll build a funnel tomorrow

25:42

make it video tomorrow I’ll publish

25:43

tomorrow it’s time to stop and take that

25:45

to today moving that forward and we’re

25:48

gonna do it right now I’m sound good

25:49

that’s the game plan you guys appreciate

25:51

you all these for hanging out it’s been

25:52

a fun week so far hopefully enjoying the

25:55

time with your family and your loved

25:56

ones

25:57

make sure to prepare yourself you guys

25:59

we don’t know what’s gonna happen but

26:00

the best way thing you can be possibly

26:02

doing right now is planting seeds for

26:03

tomorrow the harvest will come if you

26:05

have not planted during the season of

26:06

planting you didn’t mean trouble so now

26:08

is the time appreciate you guys thanks

26:10

for everything

26:11

go you book travel see calm then funnel

26:13

flicks calm got some fun and I have a

26:15

great weekend makes everybody will talk

26:16

to you guys all again soon bye

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