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YouTube Transcript: English (auto-generated)
00:00
allow me to be the first to welcome you
00:01
to funnel hacking live 2021 give
00:03
yourself a huge round of applause
00:05
[Music]
00:13
[Music]
00:23
was i nervous if people are not going to
00:24
show up
00:25
oh yeah big time i have this this
00:28
nervous energy this anxiousness that’s
00:30
inside of me until i see the stage and
00:32
this is anytime i speak anywhere like if
00:34
i travel someone to go speak on
00:35
someone’s stage i always go the day
00:36
before and then that night i try to
00:38
sneak in and just find the stage and to
00:40
stand on it after hours because when i
00:42
stand on like the anxiety goes away and
00:43
i can sleep at night otherwise it’s just
00:45
that nervous energy doesn’t go away
00:47
until i do that so
00:51
[Music]
00:54
you remember how to do this right
00:56
it’s been 18 months
00:59
oh no
01:00
we all need to watch the fhl documentary
01:02
tomorrow night so we can remember what
01:04
we’re doing
01:05
every year if i’m like live those who
01:07
see me i was like peek out like okay
01:09
people here we can do this and so that’s
01:11
i haven’t felt this nervous since the
01:12
first one i’m not gonna lie but i think
01:14
people are gonna come in my head i was
01:16
like we don’t have at least two thousand
01:17
people in the room
01:18
i’m gonna feel like a failure it was
01:20
like 10 a.m we already passed two
01:21
thousand people i was like ah for free
01:23
game and it was like 2200 2300 and by
01:25
the time the event started we were well
01:27
over the number that i had kind of said
01:28
in my head so
01:31
[Applause]
01:38
you guys made us so happy
01:41
[Applause]
01:42
um by the time i walked on stage i was
01:44
peeking out the curtains again i was
01:45
like they’re here we’re good to go we
01:47
have a show now well if you’re ready get
01:49
on your feet put your hands together and
01:52
welcome to the stage mr russell
02:00
[Applause]
02:03
[Music]
02:05
i’m so grateful and honored to be here
02:07
with you guys i definitely know how
02:08
excited we are to serve you guys over
02:10
the next four days some of you guys this
02:11
will be the moment that will change your
02:13
life forever
02:14
inside the event center was cool because
02:15
this year they had lasers that were
02:18
flying around everywhere both on stage
02:20
and off stage the lighting’s shown
02:21
lasers and smoke and everything just
02:23
made the energy of the room pretty
02:25
amazing
02:28
[Music]
02:33
[Applause]
02:38
you could feel it like build up anxiety
02:40
of like everyone wanting to be together
02:41
for the last year and a half two years
02:43
whatever it’s been since our last live
02:45
especially in the season where people
02:46
been
02:47
by themselves for so long like the
02:49
energy of the room it was special
02:51
definitely special
02:52
[Music]
02:54
this year’s photo hiking live uh i had a
02:56
lot of big highlights for me
02:58
but there’s definitely one that like
03:00
that stood above everything else
03:02
a lot of you guys know when i got
03:03
started in this business my first real
03:05
mentor that i
03:07
gave money to where i wrote a check for
03:08
more money than i had right the same
03:10
thing i asked people to do for me
03:12
my very first person like that was was
03:13
dan kennedy i bought into his mastermind
03:15
group and then i went online and i
03:16
listened to his courses his books his
03:18
everything and i consumed everything he
03:19
had and it transformed everything for me
03:22
we had a really unique experience over
03:23
the last two and a half months leading
03:24
to final hockey live where dad came
03:26
company was for sale and so
03:28
we decided to buy it and then we had a
03:30
speaker who was supposed to speak the
03:31
night too and that speaker had to fall
03:33
out for some reason we kept thinking
03:34
like who grabbed who could we have and
03:35
also was like
03:37
what if dan kennedy was
03:38
the keynote speaker on night two and i
03:40
was so excited instantly i wanted to
03:42
email the entire list and tell him i’m
03:43
the worst secret keeper of all time but
03:45
i want to keep this a secret and so this
03:47
is something i’ve been keeping secret
03:48
for so long and it’s been killing me uh
03:50
because i’ve talked to all of our guests
03:52
and different people but this is the
03:53
guest we have not talked about who’s
03:54
gonna be speaking and so i talked about
03:56
the impact percent of my life and i said
03:59
watch this video when it’s done you’ll
04:00
know who it is and i click play and the
04:02
very first
04:03
word of the video is okay so let me tell
04:06
you about dan kennedy
04:09
dan kennedy
04:12
and as soon as i said that the audience
04:15
went
04:20
awesome i remember i ran off stage i
04:22
went back and dan was backstage i’m sure
04:24
he was nervous too he hasn’t been in
04:25
front of a live audience by three or
04:26
four years you know for him he he almost
04:28
died a couple years ago um we thought
04:30
i’d never be speaking again or writing
04:32
it or working it for him this is his
04:33
first time he was a part of live
04:34
audience as well
04:35
[Music]
04:39
spotlights come down they’re damn nice
04:40
standing there and everyone’s going
04:42
crazy clapping laughing and like
04:44
screaming and
04:45
for so long i couldn’t even hit right
04:46
here i’m sitting there like i don’t know
04:48
what to say like how do i get people to
04:49
stop they’re going crazy
04:51
and then first thing dan said which is
04:53
really funny is that frank kern is so
04:55
still thoroughly pissed off
04:58
that i ruined his story by not dying
05:02
he clung to the idea that i was dead for
05:05
quite some time
05:07
we were sending him pictures of me
05:09
holding up newspapers but
05:11
with the current date on him to try and
05:13
persuade him that
05:14
and at that moment through that first
05:16
laugh hit they just slip back to like to
05:18
dan kennedy and uh we had a chance for
05:20
almost two hours to sit at his feet and
05:22
hear his stories and hear him talk for
05:24
me it was so special because i felt like
05:26
20 years ago when i was starting this
05:28
business like listening to tapes and
05:30
cassettes and
05:32
cds of him teaching this stuff and i
05:34
thought how special it was for me to
05:35
have my mentor there
05:36
at the event and sharing him and his
05:38
message with all my audience and it was
05:41
that for me was the best this has been
05:44
so much fun i have such a huge honor for
05:46
me oh well thank you thank you very much
05:48
thank you very much it’s very kindly
05:52
let’s get daddy out of applause stand up
06:01
[Music]
06:03
12 months ago we decided to start a
06:05
project for operation underground
06:06
railroad we wanted to
06:08
create something that would be
06:09
sustainable to continue to raise money
06:11
for them not just at the event where
06:12
they get a you know
06:14
spike of sales but something long term
06:16
and so we decided to create something
06:17
called the save a child challenge as we
06:19
were the last week from product live
06:21
we’re testing everything and working and
06:22
everything i was like trying to make my
06:23
slides like how do i introduce how do i
06:26
how do i launch this i could come with a
06:27
good idea
06:29
and one day it was really one of our
06:30
group meetings all sudden like the
06:32
epiphany light bulb went off and i
06:33
thought about my little buddy jesse i
06:35
know that jesse loves our more than
06:37
anybody he’s constantly all day every
06:39
day try to raise money for them on
06:40
facebook the idea was like what if we
06:43
had jessica he’s the one that creates
06:44
the very first account inside the save a
06:46
child challenge because safety challenge
06:47
attracts your ripple effect like like
06:50
all the people that are they’re signing
06:52
up down through multiple levels like how
06:53
much money are they raising and so we
06:55
showed that video and instantly first
06:57
off everyone fell in love with jesse
07:15
so then the first 24 hours of the
07:16
challenge went live we’d raised over a
07:18
hundred thousand dollars which is equal
07:19
to 40 children saved saving kids baby
07:22
saving kids as a community everyone’s
07:24
rallying with jesse to keep raising this
07:26
like it’s one thing like set a goal for
07:27
yourself but it’s it’s bigger when you
07:29
have somebody like that you can look at
07:30
say look let’s raise it together
07:32
collectively and so it’s grateful for
07:33
jesse being
07:35
kind of the face of this new challenge
07:37
it’s going to end up earning literally
07:39
millions of dollars for operation
07:40
underground railroad and over the next
07:42
year five years ten years probably save
07:44
thousands of thousands of children
07:51
click down below let’s go
07:55
[Music]
07:57
one of the other really cool things
07:58
happened this year’s funnel hacking live
07:59
is i decided to reopen my inner circle
08:01
uh one of the most powerful things with
08:03
click funnels 1.0 was my ability to meet
08:05
with these guys twice a year and get to
08:07
know them and their businesses what
08:08
they’re doing what’s working what’s not
08:09
working and and help
08:11
learn what everyone’s doing in thousands
08:14
of different markets at the same time
08:15
give me the ability to share ideas and
08:16
concepts and let people test things and
08:18
get their feedback and ideas as well in
08:20
fact that’s how so many of the amazing
08:22
click funnels
08:23
people that you’re aware of people like
08:24
brandon and katelyn alex and layla
08:26
hermosi and all these people like it was
08:28
in this inner circle that that their
08:30
businesses grew and our business grew
08:32
and i really started missing that like
08:34
that ability to go back and forth and
08:36
learn from each other and so as
08:37
clickfunnels 2. i was coming close i
08:38
knew that i needed that that feedback
08:40
loop again from the market and so we
08:42
decided to reopen the inner circle so we
08:43
had a special lunch with everybody who
08:44
wanted to come a club
08:46
at this year’s event and invite them
08:47
because we only want people in the inner
08:49
circle who had won at least two copper
08:50
club and so we fed them all lunch i made
08:53
a quick presentation showing them about
08:55
inner circle and almost everybody signed
08:57
up so we filled the inner circle in a
08:59
luncheon which is really cool and i’m
09:00
excited because unless a month from now
09:02
they’re all gonna be flying to boise
09:03
idaho to work in our office and have a
09:05
chance to get to work with uh an amazing
09:07
group of entrepreneurs
09:08
[Music]
09:10
a lot of big secrets on this on this
09:12
event but the biggest secret is one it’s
09:13
been the hardest for me to keep a secret
09:15
about a year ago
09:16
we got an offer for somebody trying to
09:18
buy click funnels
09:19
and we decided to turn it down which was
09:22
kind of crazy
09:23
the reason why i turned down is because
09:24
we decided we wanted to
09:26
to build clickfunnels 2.0 we wanted to
09:28
have complete control over doing that
09:29
the way we bleed was the right way and
09:31
so we started from scratch and for the
09:33
last 12 months of our lives we’ve been
09:35
doing building behind the scenes the
09:37
secret which most of our team didn’t
09:39
know for the first six months was like a
09:40
skunk work project with todd and a
09:42
couple people they knew me and dave knew
09:43
that was it nobody else did we didn’t
09:45
tell even all their partners until
09:46
anybody was just top secret about a
09:48
month ago maybe was the first time we
09:49
kind of talked about even as a company
09:51
as a whole the first time people found
09:53
out was at funeral hockey live and
09:54
luckily todd had just installed these
09:56
like paper white board things and so we
09:58
started doodling out the future click
10:00
funnels after we messaged dave right
10:02
dave we said no dave’s like i’m in a
10:03
plane and the next day dave was at the
10:05
office and then uh we were in this place
10:07
and uh we saw we wrote up on a big thing
10:09
like we need to make clickfunnels great
10:11
again it’s already great but how do we
10:12
make it even better right we showed
10:14
everyone a reaction video which is like
10:16
a whole bunch of people we had showed it
10:17
to and all these thoughts people
10:18
reacting and freaking out going crazy
10:20
you’re one of like 10 people on the
10:22
planet who have ever seen clickfunnels
10:24
2.0 top secret message from russell
10:26
brunson don’t forget anybody else so
10:28
this is the inside of
10:30
2.0 of just teasing them like that and
10:30
yeah clickfunnels
10:33
then the end of it said who here wants
10:34
to click those two and oh and they
10:36
erupted going crazy okay
10:40
[Applause]
10:42
well tomorrow is our birthday
10:45
so tomorrow we’re gonna actually show
10:46
you guys behind the scenes of
10:48
clickfunnels 2.0 it builds up the demand
10:50
like marketing is all about like
10:52
creating demand and like and agitating
10:54
and growing it and making desi
10:55
increasing desire like i have to have
10:57
that thing and so this is how i it’s how
10:59
i play the game so we introduced the
11:01
desire agitated it for entire day
11:03
agitated until the next day we had a
11:05
chance to finally finally rebuild 2.0
11:08
and the internet blew up all the people
11:09
who hate clickfunnels were all over
11:10
facebook talking about how 2.0 is not
11:12
going to work and it’s broken and bubble
11:13
all these they’ve seen it if they knew
11:15
anything about it all of the wannabes
11:17
all the copycats all those people are
11:19
scrambling trying to figure out what
11:20
we’re doing how we’re doing it and
11:22
trying to figure out how they catch up
11:23
which they won’t tony robbins i’ve heard
11:26
him say many times the one time he was
11:27
in a seminar and this young kid came up
11:29
to him said tony i’m working so hard so
11:30
i’m gonna be exactly where you are sorry
11:32
i laughed and said by the time you’re
11:33
where i’m at i’m gonna be way over there
11:35
i feel like that’s how this has been all
11:36
these people who’ve been trying to knock
11:37
off clickfunnels and copy them they’re
11:39
almost the point where we are now like
11:40
building software be similar to ours and
11:42
they’re like showing them like oh words
11:43
clickfunnels oh we got this we got this
11:44
all these things it’s like that’s nice
11:46
that’s where you’re at we’re over here
11:48
now and that’s what clickfunnels 2.0 is
11:50
all about now it’s almost like the
11:51
market leader is coming back and like
11:53
patting everyone else on the head and
11:54
going oh good try
11:57
so one of the secrets when you are
11:59
booking amazing speakers is this little
12:01
window where you’re negotiating
12:03
contracts with them and you put in
12:04
things that you want when you go to my
12:06
contract with dan kennedy i was like one
12:07
of the bullet points like co-write a
12:08
book with russell brunson
12:10
and i’m just hoping he doesn’t see it or
12:13
say no to before he signs a contract and
12:15
luckily dan said yes which i’m so
12:17
excited about and when we had tony’s
12:19
contract same thing i was like okay what
12:20
what if i could ask one thing what
12:22
should it be and so we asked for a
12:24
private meeting with him afterwards
12:25
where we could hang out and and ask him
12:27
some questions and luckily he agreed and
12:29
signed and i was a little nervous this
12:31
time because tony was supposed to be on
12:32
stage for two and a half hours and the
12:33
day of the event said we’ll probably go
12:34
three three and half maybe four be the
12:36
max and tony got out there he spent six
12:39
hours in the audience i think it’s
12:41
because he misses it as well like like
12:43
we could take we couldn’t fill the
12:44
microphone off if we wanted to he was in
12:46
state he was going like he needed that
12:48
energy as well just like we all did it
12:50
was it was magical
13:00
[Music]
13:05
then it was amazing went for six hours
13:08
which was crazy eight o’clock at night
13:10
we missed our staff dinner
13:12
everyone loved it it was insane yeah
13:14
raised 300 000 for our to save children
13:17
120 children i think that is amazing
13:20
like this whole group has just been
13:22
awesome crazy i had over 350 people to
13:23
hire in two comic convex coaching
13:25
program which is amazing as well yeah
13:27
game changer and uh tony’s tramps right
13:29
back there i’m about to go jump on
13:32
[Music]
13:39
15 people which was really hard so
13:41
everyone wanted to go like we have to
13:42
have i want my kids to meet him i wanted
13:44
my wife my dad there you know so we kind
13:45
of just picked a couple people and he
13:47
came in and you know gave us all hugs
13:48
got to know everybody real quick he sat
13:49
down and said what questions you have
13:51
any questions or comments for me
13:53
and for us this year’s been different um
13:57
some of you guys know dave woodward
13:58
who’s one of my best friends he’s our
13:59
ceo
14:00
he um about
14:02
a little less than two months ago uh
14:04
came down with the brain tumor and
14:06
all the things that come with that
14:07
cancer and radiation and chemo and and
14:09
tony is the most well connected human on
14:11
this planet and so todd had the idea of
14:13
like we should ask tony like who he
14:15
would connect dave with like what would
14:16
he who would he talk to who would he
14:17
connect with they removed the majority
14:19
of it it was the size of grapefruit
14:21
and he’s obviously started radiation now
14:24
and he’s got a delay before he starts
14:25
the neck or he’s in the middle of the
14:27
current cycle and then he’s got a delay
14:28
and then another six months and we’re on
14:30
all the alternative things that we knew
14:32
to recommend to him but we figured with
14:34
all your connections if there’s any
14:35
recommendations or anyone you could
14:36
point him to for additional alternatives
14:39
yes there is there’s a doctor in um
14:42
dallas texas um
14:44
and tony sat there
14:46
opening up his roll deck so here’s who i
14:48
would call first second third who’s our
14:49
dude what to do here’s the treatments
14:51
for coming out just look for like it was
14:53
uh it was really special
14:58
i think for me it’s like i’m so stressed
15:00
out about
15:01
i want to make sure that the experience
15:02
is life changing for everyone i want
15:04
people coming like oh i learned how to
15:05
run seo or how to do seo or how to run
15:07
ads like i’m not looking for like
15:09
for just tactical like i learned a thing
15:11
i’m trying to try to make a
15:12
life-changing experience so day four
15:15
i’m not gonna lie it was garrett white
15:17
uh every year garrett stresses me out uh
15:19
in the past usually he he stresses me
15:21
out because he’s cursing like crazy
15:22
there’s always a percentage of our
15:23
audience super offended gets upset about
15:25
it but a bigger percent of the audience
15:27
who’s like that was the thing that
15:28
changed my life
15:29
and this time i showed up and all i knew
15:31
was garrett was preparing i walked in
15:32
he’s complete and white there’s
15:34
angelic music there’s a choir and i’m
15:36
like
15:37
what’s happening
15:38
he’s like do you trust me i’m like oh no
15:42
and the last time he asked if i trust
15:43
him it was backstage at fhl in orlando
15:45
when he walked out with a phantom of the
15:46
opera mask on i was like what do you do
15:48
he’s like do you trust me
15:49
i was like oh man and so
15:51
it was interesting because
15:53
um just that that nervousness where
15:55
you’re sharing something so powerful and
15:57
so personal
15:58
and again just like every year there’s a
16:00
group people came back to me afterwards
16:01
and said they were super offended by
16:02
what he said
16:03
but then the majority of people that was
16:05
the thing that changed everything for
16:06
them so
16:07
it’s always that that double-edged sword
16:09
for me where it’s like
16:11
the bigger transformation we’re trying
16:12
to have for somebody and it happens all
16:14
the time anytime you’re like
16:15
you’re pushing people towards the edge
16:17
to have these breakthroughs it always
16:19
causes resistance it’s tough because you
16:21
did everything like like normal it’s
16:22
straight up and down everyone would be
16:24
happy but nobody would have a
16:25
breakthrough there are others where this
16:27
voice is speaking in your heart and it
16:30
is telling you exactly what to do
16:33
that for many of you this is the path
16:35
this is your home this is your tribe
16:38
this is the place where sitting in the
16:40
night and the darkness you will find the
16:43
courage to speak
16:45
light
16:47
[Music]
16:48
but you’re sitting in this place
16:51
there are many of you still sitting
16:52
there and you’re terrified and i know
16:54
what this feels like
16:57
all right the big question for those
17:00
ever found in one of three camps you
17:01
know number one you were there you felt
17:03
the energy you felt the excitement
17:04
you’re like you felt it number two you
17:06
were at home virtually and you felt it
17:08
it may not be exactly the same because
17:09
you weren’t in the energy of the room
17:10
but you saw it you experienced it you
17:12
know and number three you were the
17:14
people who
17:15
were on the outside and you saw the
17:16
phone where you started reposting their
17:18
life-changing posts their pictures their
17:20
transformations their breakthroughs all
17:21
these things and you’re on the outside
17:22
having fomo thinking like man i wish i
17:24
was there but i wasn’t so you’re one of
17:25
those three camps so the question is are
17:27
you coming next year okay this year was
17:29
good next year we’ll always be better
17:32
every single year people can leave fhl
17:33
and they’re like how are you make it
17:34
better there’s no way to change this
17:36
experience and make it better and every
17:38
year we do it next year our venue is
17:40
three times as big we have up to nine
17:42
thousand funnel hackers in the room on
17:45
the production budget is doubled the um
17:48
effort we’re putting will double the
17:49
things i’m going to be coming to we’ll
17:50
have 2.0 finish that time you guys will
17:52
be using it the data and the analysis
17:54
things will know at that point that we
17:56
don’t even know now are going to be 10x
17:57
they were before
17:59
if you are serious about your business
18:00
if you want to survive in the the season
18:03
we’re in this is the craziest season
18:04
tony robbins talked about this is winter
18:06
in the business season if you want to
18:07
survive and thrive in this you need to
18:09
be in this room there’s nobody more
18:11
cutting edge than what we’re doing click
18:12
funnels our community is the front lines
18:15
of every industry every market known to
18:17
man if you want to find out what’s
18:18
working today in your market
18:19
specifically you have to be at funnel
18:21
hacking live don’t be with people next
18:23
year having fomo sitting at home knowing
18:25
they should have been here now is your
18:26
time you got to get your tickets because
18:28
um if you thought we’d change your life
18:29
this year imagine we’re gonna do next
18:30
year the breakthroughs will be twice as
18:32
much um probably three times as big
18:34
because the event room’s three times as
18:35
big and i can’t tell the details yet but
18:37
i’m already plotting and scheming and i
18:39
guarantee if you’re not there you’re um
18:41
you’ll miss a moment that that will
18:43
radically shift your destiny so this is
18:45
your day of destiny you need to be there
18:47
you got to make sure you stop everything
18:48
you’re doing get your ticket and come
18:50
because um i’m going to change your life
18:55
[Music]
19:07
you
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