My Thoughts On Funnel Hacking Live 2021... And What Happened

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YouTube Transcript: English (auto-generated)

00:00

allow me to be the first to welcome you

00:01

to funnel hacking live 2021 give

00:03

yourself a huge round of applause

00:05

[Music]

00:13

[Music]

00:23

was i nervous if people are not going to

00:24

show up

00:25

oh yeah big time i have this this

00:28

nervous energy this anxiousness that’s

00:30

inside of me until i see the stage and

00:32

this is anytime i speak anywhere like if

00:34

i travel someone to go speak on

00:35

someone’s stage i always go the day

00:36

before and then that night i try to

00:38

sneak in and just find the stage and to

00:40

stand on it after hours because when i

00:42

stand on like the anxiety goes away and

00:43

i can sleep at night otherwise it’s just

00:45

that nervous energy doesn’t go away

00:47

until i do that so

00:51

[Music]

00:54

you remember how to do this right

00:56

it’s been 18 months

00:59

oh no

01:00

we all need to watch the fhl documentary

01:02

tomorrow night so we can remember what

01:04

we’re doing

01:05

every year if i’m like live those who

01:07

see me i was like peek out like okay

01:09

people here we can do this and so that’s

01:11

i haven’t felt this nervous since the

01:12

first one i’m not gonna lie but i think

01:14

people are gonna come in my head i was

01:16

like we don’t have at least two thousand

01:17

people in the room

01:18

i’m gonna feel like a failure it was

01:20

like 10 a.m we already passed two

01:21

thousand people i was like ah for free

01:23

game and it was like 2200 2300 and by

01:25

the time the event started we were well

01:27

over the number that i had kind of said

01:28

in my head so

01:31

[Applause]

01:38

you guys made us so happy

01:41

[Applause]

01:42

um by the time i walked on stage i was

01:44

peeking out the curtains again i was

01:45

like they’re here we’re good to go we

01:47

have a show now well if you’re ready get

01:49

on your feet put your hands together and

01:52

welcome to the stage mr russell

02:00

[Applause]

02:03

[Music]

02:05

i’m so grateful and honored to be here

02:07

with you guys i definitely know how

02:08

excited we are to serve you guys over

02:10

the next four days some of you guys this

02:11

will be the moment that will change your

02:13

life forever

02:14

inside the event center was cool because

02:15

this year they had lasers that were

02:18

flying around everywhere both on stage

02:20

and off stage the lighting’s shown

02:21

lasers and smoke and everything just

02:23

made the energy of the room pretty

02:25

amazing

02:28

[Music]

02:33

[Applause]

02:38

you could feel it like build up anxiety

02:40

of like everyone wanting to be together

02:41

for the last year and a half two years

02:43

whatever it’s been since our last live

02:45

especially in the season where people

02:46

been

02:47

by themselves for so long like the

02:49

energy of the room it was special

02:51

definitely special

02:52

[Music]

02:54

this year’s photo hiking live uh i had a

02:56

lot of big highlights for me

02:58

but there’s definitely one that like

03:00

that stood above everything else

03:02

a lot of you guys know when i got

03:03

started in this business my first real

03:05

mentor that i

03:07

gave money to where i wrote a check for

03:08

more money than i had right the same

03:10

thing i asked people to do for me

03:12

my very first person like that was was

03:13

dan kennedy i bought into his mastermind

03:15

group and then i went online and i

03:16

listened to his courses his books his

03:18

everything and i consumed everything he

03:19

had and it transformed everything for me

03:22

we had a really unique experience over

03:23

the last two and a half months leading

03:24

to final hockey live where dad came

03:26

company was for sale and so

03:28

we decided to buy it and then we had a

03:30

speaker who was supposed to speak the

03:31

night too and that speaker had to fall

03:33

out for some reason we kept thinking

03:34

like who grabbed who could we have and

03:35

also was like

03:37

what if dan kennedy was

03:38

the keynote speaker on night two and i

03:40

was so excited instantly i wanted to

03:42

email the entire list and tell him i’m

03:43

the worst secret keeper of all time but

03:45

i want to keep this a secret and so this

03:47

is something i’ve been keeping secret

03:48

for so long and it’s been killing me uh

03:50

because i’ve talked to all of our guests

03:52

and different people but this is the

03:53

guest we have not talked about who’s

03:54

gonna be speaking and so i talked about

03:56

the impact percent of my life and i said

03:59

watch this video when it’s done you’ll

04:00

know who it is and i click play and the

04:02

very first

04:03

word of the video is okay so let me tell

04:06

you about dan kennedy

04:09

dan kennedy

04:12

and as soon as i said that the audience

04:15

went

04:20

awesome i remember i ran off stage i

04:22

went back and dan was backstage i’m sure

04:24

he was nervous too he hasn’t been in

04:25

front of a live audience by three or

04:26

four years you know for him he he almost

04:28

died a couple years ago um we thought

04:30

i’d never be speaking again or writing

04:32

it or working it for him this is his

04:33

first time he was a part of live

04:34

audience as well

04:35

[Music]

04:39

spotlights come down they’re damn nice

04:40

standing there and everyone’s going

04:42

crazy clapping laughing and like

04:44

screaming and

04:45

for so long i couldn’t even hit right

04:46

here i’m sitting there like i don’t know

04:48

what to say like how do i get people to

04:49

stop they’re going crazy

04:51

and then first thing dan said which is

04:53

really funny is that frank kern is so

04:55

still thoroughly pissed off

04:58

that i ruined his story by not dying

05:02

he clung to the idea that i was dead for

05:05

quite some time

05:07

we were sending him pictures of me

05:09

holding up newspapers but

05:11

with the current date on him to try and

05:13

persuade him that

05:14

and at that moment through that first

05:16

laugh hit they just slip back to like to

05:18

dan kennedy and uh we had a chance for

05:20

almost two hours to sit at his feet and

05:22

hear his stories and hear him talk for

05:24

me it was so special because i felt like

05:26

20 years ago when i was starting this

05:28

business like listening to tapes and

05:30

cassettes and

05:32

cds of him teaching this stuff and i

05:34

thought how special it was for me to

05:35

have my mentor there

05:36

at the event and sharing him and his

05:38

message with all my audience and it was

05:41

that for me was the best this has been

05:44

so much fun i have such a huge honor for

05:46

me oh well thank you thank you very much

05:48

thank you very much it’s very kindly

05:52

let’s get daddy out of applause stand up

06:01

[Music]

06:03

12 months ago we decided to start a

06:05

project for operation underground

06:06

railroad we wanted to

06:08

create something that would be

06:09

sustainable to continue to raise money

06:11

for them not just at the event where

06:12

they get a you know

06:14

spike of sales but something long term

06:16

and so we decided to create something

06:17

called the save a child challenge as we

06:19

were the last week from product live

06:21

we’re testing everything and working and

06:22

everything i was like trying to make my

06:23

slides like how do i introduce how do i

06:26

how do i launch this i could come with a

06:27

good idea

06:29

and one day it was really one of our

06:30

group meetings all sudden like the

06:32

epiphany light bulb went off and i

06:33

thought about my little buddy jesse i

06:35

know that jesse loves our more than

06:37

anybody he’s constantly all day every

06:39

day try to raise money for them on

06:40

facebook the idea was like what if we

06:43

had jessica he’s the one that creates

06:44

the very first account inside the save a

06:46

child challenge because safety challenge

06:47

attracts your ripple effect like like

06:50

all the people that are they’re signing

06:52

up down through multiple levels like how

06:53

much money are they raising and so we

06:55

showed that video and instantly first

06:57

off everyone fell in love with jesse

07:15

so then the first 24 hours of the

07:16

challenge went live we’d raised over a

07:18

hundred thousand dollars which is equal

07:19

to 40 children saved saving kids baby

07:22

saving kids as a community everyone’s

07:24

rallying with jesse to keep raising this

07:26

like it’s one thing like set a goal for

07:27

yourself but it’s it’s bigger when you

07:29

have somebody like that you can look at

07:30

say look let’s raise it together

07:32

collectively and so it’s grateful for

07:33

jesse being

07:35

kind of the face of this new challenge

07:37

it’s going to end up earning literally

07:39

millions of dollars for operation

07:40

underground railroad and over the next

07:42

year five years ten years probably save

07:44

thousands of thousands of children

07:51

click down below let’s go

07:55

[Music]

07:57

one of the other really cool things

07:58

happened this year’s funnel hacking live

07:59

is i decided to reopen my inner circle

08:01

uh one of the most powerful things with

08:03

click funnels 1.0 was my ability to meet

08:05

with these guys twice a year and get to

08:07

know them and their businesses what

08:08

they’re doing what’s working what’s not

08:09

working and and help

08:11

learn what everyone’s doing in thousands

08:14

of different markets at the same time

08:15

give me the ability to share ideas and

08:16

concepts and let people test things and

08:18

get their feedback and ideas as well in

08:20

fact that’s how so many of the amazing

08:22

click funnels

08:23

people that you’re aware of people like

08:24

brandon and katelyn alex and layla

08:26

hermosi and all these people like it was

08:28

in this inner circle that that their

08:30

businesses grew and our business grew

08:32

and i really started missing that like

08:34

that ability to go back and forth and

08:36

learn from each other and so as

08:37

clickfunnels 2. i was coming close i

08:38

knew that i needed that that feedback

08:40

loop again from the market and so we

08:42

decided to reopen the inner circle so we

08:43

had a special lunch with everybody who

08:44

wanted to come a club

08:46

at this year’s event and invite them

08:47

because we only want people in the inner

08:49

circle who had won at least two copper

08:50

club and so we fed them all lunch i made

08:53

a quick presentation showing them about

08:55

inner circle and almost everybody signed

08:57

up so we filled the inner circle in a

08:59

luncheon which is really cool and i’m

09:00

excited because unless a month from now

09:02

they’re all gonna be flying to boise

09:03

idaho to work in our office and have a

09:05

chance to get to work with uh an amazing

09:07

group of entrepreneurs

09:08

[Music]

09:10

a lot of big secrets on this on this

09:12

event but the biggest secret is one it’s

09:13

been the hardest for me to keep a secret

09:15

about a year ago

09:16

we got an offer for somebody trying to

09:18

buy click funnels

09:19

and we decided to turn it down which was

09:22

kind of crazy

09:23

the reason why i turned down is because

09:24

we decided we wanted to

09:26

to build clickfunnels 2.0 we wanted to

09:28

have complete control over doing that

09:29

the way we bleed was the right way and

09:31

so we started from scratch and for the

09:33

last 12 months of our lives we’ve been

09:35

doing building behind the scenes the

09:37

secret which most of our team didn’t

09:39

know for the first six months was like a

09:40

skunk work project with todd and a

09:42

couple people they knew me and dave knew

09:43

that was it nobody else did we didn’t

09:45

tell even all their partners until

09:46

anybody was just top secret about a

09:48

month ago maybe was the first time we

09:49

kind of talked about even as a company

09:51

as a whole the first time people found

09:53

out was at funeral hockey live and

09:54

luckily todd had just installed these

09:56

like paper white board things and so we

09:58

started doodling out the future click

10:00

funnels after we messaged dave right

10:02

dave we said no dave’s like i’m in a

10:03

plane and the next day dave was at the

10:05

office and then uh we were in this place

10:07

and uh we saw we wrote up on a big thing

10:09

like we need to make clickfunnels great

10:11

again it’s already great but how do we

10:12

make it even better right we showed

10:14

everyone a reaction video which is like

10:16

a whole bunch of people we had showed it

10:17

to and all these thoughts people

10:18

reacting and freaking out going crazy

10:20

you’re one of like 10 people on the

10:22

planet who have ever seen clickfunnels

10:24

2.0 top secret message from russell

10:26

brunson don’t forget anybody else so

10:28

this is the inside of

10:30

2.0 of just teasing them like that and

10:30

yeah clickfunnels

10:33

then the end of it said who here wants

10:34

to click those two and oh and they

10:36

erupted going crazy okay

10:40

[Applause]

10:42

well tomorrow is our birthday

10:45

so tomorrow we’re gonna actually show

10:46

you guys behind the scenes of

10:48

clickfunnels 2.0 it builds up the demand

10:50

like marketing is all about like

10:52

creating demand and like and agitating

10:54

and growing it and making desi

10:55

increasing desire like i have to have

10:57

that thing and so this is how i it’s how

10:59

i play the game so we introduced the

11:01

desire agitated it for entire day

11:03

agitated until the next day we had a

11:05

chance to finally finally rebuild 2.0

11:08

and the internet blew up all the people

11:09

who hate clickfunnels were all over

11:10

facebook talking about how 2.0 is not

11:12

going to work and it’s broken and bubble

11:13

all these they’ve seen it if they knew

11:15

anything about it all of the wannabes

11:17

all the copycats all those people are

11:19

scrambling trying to figure out what

11:20

we’re doing how we’re doing it and

11:22

trying to figure out how they catch up

11:23

which they won’t tony robbins i’ve heard

11:26

him say many times the one time he was

11:27

in a seminar and this young kid came up

11:29

to him said tony i’m working so hard so

11:30

i’m gonna be exactly where you are sorry

11:32

i laughed and said by the time you’re

11:33

where i’m at i’m gonna be way over there

11:35

i feel like that’s how this has been all

11:36

these people who’ve been trying to knock

11:37

off clickfunnels and copy them they’re

11:39

almost the point where we are now like

11:40

building software be similar to ours and

11:42

they’re like showing them like oh words

11:43

clickfunnels oh we got this we got this

11:44

all these things it’s like that’s nice

11:46

that’s where you’re at we’re over here

11:48

now and that’s what clickfunnels 2.0 is

11:50

all about now it’s almost like the

11:51

market leader is coming back and like

11:53

patting everyone else on the head and

11:54

going oh good try

11:57

so one of the secrets when you are

11:59

booking amazing speakers is this little

12:01

window where you’re negotiating

12:03

contracts with them and you put in

12:04

things that you want when you go to my

12:06

contract with dan kennedy i was like one

12:07

of the bullet points like co-write a

12:08

book with russell brunson

12:10

and i’m just hoping he doesn’t see it or

12:13

say no to before he signs a contract and

12:15

luckily dan said yes which i’m so

12:17

excited about and when we had tony’s

12:19

contract same thing i was like okay what

12:20

what if i could ask one thing what

12:22

should it be and so we asked for a

12:24

private meeting with him afterwards

12:25

where we could hang out and and ask him

12:27

some questions and luckily he agreed and

12:29

signed and i was a little nervous this

12:31

time because tony was supposed to be on

12:32

stage for two and a half hours and the

12:33

day of the event said we’ll probably go

12:34

three three and half maybe four be the

12:36

max and tony got out there he spent six

12:39

hours in the audience i think it’s

12:41

because he misses it as well like like

12:43

we could take we couldn’t fill the

12:44

microphone off if we wanted to he was in

12:46

state he was going like he needed that

12:48

energy as well just like we all did it

12:50

was it was magical

13:00

[Music]

13:05

then it was amazing went for six hours

13:08

which was crazy eight o’clock at night

13:10

we missed our staff dinner

13:12

everyone loved it it was insane yeah

13:14

raised 300 000 for our to save children

13:17

120 children i think that is amazing

13:20

like this whole group has just been

13:22

awesome crazy i had over 350 people to

13:23

hire in two comic convex coaching

13:25

program which is amazing as well yeah

13:27

game changer and uh tony’s tramps right

13:29

back there i’m about to go jump on

13:32

[Music]

13:39

15 people which was really hard so

13:41

everyone wanted to go like we have to

13:42

have i want my kids to meet him i wanted

13:44

my wife my dad there you know so we kind

13:45

of just picked a couple people and he

13:47

came in and you know gave us all hugs

13:48

got to know everybody real quick he sat

13:49

down and said what questions you have

13:51

any questions or comments for me

13:53

and for us this year’s been different um

13:57

some of you guys know dave woodward

13:58

who’s one of my best friends he’s our

13:59

ceo

14:00

he um about

14:02

a little less than two months ago uh

14:04

came down with the brain tumor and

14:06

all the things that come with that

14:07

cancer and radiation and chemo and and

14:09

tony is the most well connected human on

14:11

this planet and so todd had the idea of

14:13

like we should ask tony like who he

14:15

would connect dave with like what would

14:16

he who would he talk to who would he

14:17

connect with they removed the majority

14:19

of it it was the size of grapefruit

14:21

and he’s obviously started radiation now

14:24

and he’s got a delay before he starts

14:25

the neck or he’s in the middle of the

14:27

current cycle and then he’s got a delay

14:28

and then another six months and we’re on

14:30

all the alternative things that we knew

14:32

to recommend to him but we figured with

14:34

all your connections if there’s any

14:35

recommendations or anyone you could

14:36

point him to for additional alternatives

14:39

yes there is there’s a doctor in um

14:42

dallas texas um

14:44

and tony sat there

14:46

opening up his roll deck so here’s who i

14:48

would call first second third who’s our

14:49

dude what to do here’s the treatments

14:51

for coming out just look for like it was

14:53

uh it was really special

14:58

i think for me it’s like i’m so stressed

15:00

out about

15:01

i want to make sure that the experience

15:02

is life changing for everyone i want

15:04

people coming like oh i learned how to

15:05

run seo or how to do seo or how to run

15:07

ads like i’m not looking for like

15:09

for just tactical like i learned a thing

15:11

i’m trying to try to make a

15:12

life-changing experience so day four

15:15

i’m not gonna lie it was garrett white

15:17

uh every year garrett stresses me out uh

15:19

in the past usually he he stresses me

15:21

out because he’s cursing like crazy

15:22

there’s always a percentage of our

15:23

audience super offended gets upset about

15:25

it but a bigger percent of the audience

15:27

who’s like that was the thing that

15:28

changed my life

15:29

and this time i showed up and all i knew

15:31

was garrett was preparing i walked in

15:32

he’s complete and white there’s

15:34

angelic music there’s a choir and i’m

15:36

like

15:37

what’s happening

15:38

he’s like do you trust me i’m like oh no

15:42

and the last time he asked if i trust

15:43

him it was backstage at fhl in orlando

15:45

when he walked out with a phantom of the

15:46

opera mask on i was like what do you do

15:48

he’s like do you trust me

15:49

i was like oh man and so

15:51

it was interesting because

15:53

um just that that nervousness where

15:55

you’re sharing something so powerful and

15:57

so personal

15:58

and again just like every year there’s a

16:00

group people came back to me afterwards

16:01

and said they were super offended by

16:02

what he said

16:03

but then the majority of people that was

16:05

the thing that changed everything for

16:06

them so

16:07

it’s always that that double-edged sword

16:09

for me where it’s like

16:11

the bigger transformation we’re trying

16:12

to have for somebody and it happens all

16:14

the time anytime you’re like

16:15

you’re pushing people towards the edge

16:17

to have these breakthroughs it always

16:19

causes resistance it’s tough because you

16:21

did everything like like normal it’s

16:22

straight up and down everyone would be

16:24

happy but nobody would have a

16:25

breakthrough there are others where this

16:27

voice is speaking in your heart and it

16:30

is telling you exactly what to do

16:33

that for many of you this is the path

16:35

this is your home this is your tribe

16:38

this is the place where sitting in the

16:40

night and the darkness you will find the

16:43

courage to speak

16:45

light

16:47

[Music]

16:48

but you’re sitting in this place

16:51

there are many of you still sitting

16:52

there and you’re terrified and i know

16:54

what this feels like

16:57

all right the big question for those

17:00

ever found in one of three camps you

17:01

know number one you were there you felt

17:03

the energy you felt the excitement

17:04

you’re like you felt it number two you

17:06

were at home virtually and you felt it

17:08

it may not be exactly the same because

17:09

you weren’t in the energy of the room

17:10

but you saw it you experienced it you

17:12

know and number three you were the

17:14

people who

17:15

were on the outside and you saw the

17:16

phone where you started reposting their

17:18

life-changing posts their pictures their

17:20

transformations their breakthroughs all

17:21

these things and you’re on the outside

17:22

having fomo thinking like man i wish i

17:24

was there but i wasn’t so you’re one of

17:25

those three camps so the question is are

17:27

you coming next year okay this year was

17:29

good next year we’ll always be better

17:32

every single year people can leave fhl

17:33

and they’re like how are you make it

17:34

better there’s no way to change this

17:36

experience and make it better and every

17:38

year we do it next year our venue is

17:40

three times as big we have up to nine

17:42

thousand funnel hackers in the room on

17:45

the production budget is doubled the um

17:48

effort we’re putting will double the

17:49

things i’m going to be coming to we’ll

17:50

have 2.0 finish that time you guys will

17:52

be using it the data and the analysis

17:54

things will know at that point that we

17:56

don’t even know now are going to be 10x

17:57

they were before

17:59

if you are serious about your business

18:00

if you want to survive in the the season

18:03

we’re in this is the craziest season

18:04

tony robbins talked about this is winter

18:06

in the business season if you want to

18:07

survive and thrive in this you need to

18:09

be in this room there’s nobody more

18:11

cutting edge than what we’re doing click

18:12

funnels our community is the front lines

18:15

of every industry every market known to

18:17

man if you want to find out what’s

18:18

working today in your market

18:19

specifically you have to be at funnel

18:21

hacking live don’t be with people next

18:23

year having fomo sitting at home knowing

18:25

they should have been here now is your

18:26

time you got to get your tickets because

18:28

um if you thought we’d change your life

18:29

this year imagine we’re gonna do next

18:30

year the breakthroughs will be twice as

18:32

much um probably three times as big

18:34

because the event room’s three times as

18:35

big and i can’t tell the details yet but

18:37

i’m already plotting and scheming and i

18:39

guarantee if you’re not there you’re um

18:41

you’ll miss a moment that that will

18:43

radically shift your destiny so this is

18:45

your day of destiny you need to be there

18:47

you got to make sure you stop everything

18:48

you’re doing get your ticket and come

18:50

because um i’m going to change your life

18:55

[Music]

19:07

you

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