Nate Lind, How To Scale Physical Products Into Multi-Million Dollar Businesses

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00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward hey everybody welcome
00:18
to radio I’m super excited today you
00:21
have the opportunity of hearing from a
00:22
guy who is absolutely crushing it nobody
00:24
knows about and these are kind of guys I
00:25
love bringing on because Nate has been
00:27
out there actually sent over 70 million
00:30
dollars selling supplements
00:32
nutraceuticals performance all this
00:34
crazy stuff using online market
00:36
affiliate marketing and he’s a guy I
00:38
wanna make sure we drive right into so
00:39
he’s actually been a friend and partner
00:41
with Dale Hensel who we I did a podcast
00:43
with a while back but here’s the guy who
00:45
actually does all the stuff that Dale
00:46
was talking about so Nate welcome thank
00:49
you thank you very much for having me so
00:53
the two of you guys got together back in
00:55
2011 and started out kind of real estate
00:58
side but we were just talking about
00:59
really kind of getting into the
01:01
supplement stuff so let’s talk about
01:02
what it is that you’re actually guys
01:03
been doing it crushing it that way sure
01:04
so for the last 5 5 and 1/2 or some odd
01:08
years we’ve been working kind of an
01:10
interesting niche of internet marketing
01:12
which is called affiliate marketing and
01:14
what that means is we have a company
01:16
where we sell products to consumers and
01:18
we use affiliates and affiliate networks
01:21
to help drive the sales process of that
01:24
and it’s very scalable it’s been a real
01:27
interesting ride there’s not a whole lot
01:29
of information about it there’s nowhere
01:30
you can go to school to learn about it
01:32
it was really something but we learned
01:33
it was kind of word-of-mouth and we kind
01:35
of stumbled into it and before we knew
01:37
it we were in so deep that we we needed
01:40
help to get ourselves out of it and we
01:44
didn’t really want to get out of it it
01:45
was just you know kind of a fun thing
01:46
and as we start to learn more more about
01:48
it you know started to understand some
01:51
of the the challenges and disadvantages
01:53
of it but we quickly overcame those so
01:56
tell me as far as these are your
01:59
products that you’re actually using
02:00
affiliates to market because a lot of
02:01
times people take them affiliate
02:02
marketing they’re the affiliates
02:04
marketing other people’s products but
02:05
you actually created the network of
02:06
affiliates to market your products
02:08
correct yes so we sell products direct
02:10
to consumers of affiliates
02:13
be right affiliates are selling other
02:15
people’s products well I happen to be
02:16
the other people in that they’re selling
02:18
my products so I’m the guy behind the
02:21
brand I’m the one shipping products to
02:22
consumers I handle you know the phone
02:24
calls we deal with returns and our mas
02:27
and all that sort of stuff and yeah
02:30
that’s that’s our part of the deal
02:33
awesome I know a lot of people this is
02:35
really why why don’t you have have you
02:36
on the podcast because there’s a lot of
02:38
people who do the other side where their
02:39
affiliates market on people’s products
02:41
but once you get a product that’s
02:42
scalable like you guys have one of the
02:45
best ways of scaling that actually is
02:46
through affiliate so how do you actually
02:47
recruit affiliates to sell your products
02:49
so what we did it’s much different now
02:53
than when we first got started when we
02:55
first got started it was actually quite
02:57
difficult because we didn’t have a name
02:58
in the industry nobody knew what our
03:00
products were actually what really came
03:03
from that I’ll share her story in in in
03:05
20 late 2012 Dale and I went to ad tech
03:09
it’s a conference happens in New York
03:12
and and was in San Francisco for a while
03:15
but this one was in New York it was
03:16
December 2012 it was just after I think
03:20
that was the the year of superstorm
03:22
sandy and New York was crazy it was cold
03:27
it was hard to get taxis the subway was
03:31
flooded we couldn’t get around anywhere
03:32
and until if you’ve ever met him if
03:35
you’ve ever met him he’s a socks and
03:37
sandals kind of guy that’s just his
03:39
motif and it is freezing out there
03:42
and I knew what was going on I planned
03:44
ahead I’m you know kind of a mountainy
03:46
outdoorsy type guy so had hiking boots
03:49
warm socks warm clothes I’m good to go
03:51
I know that we’re gonna be hoofing it
03:53
all over New York City and by god I was
03:56
going to be prepared for it
03:57
and we get to this trade show and you
03:59
know the whole intent is to network as
04:02
much as we can talk to everybody we can
04:04
we really wanted to get out there and
04:06
and find out how can we get our products
04:09
into affiliates hands so that we can you
04:12
know sell as much of them as we can and
04:14
you know be able to start to see the
04:15
benefit of those sales from it so as a
04:18
part of that that trip we were literally
04:21
hoofing it you know all around the place
04:23
the event was at the Javits we were
04:25
staying over
04:26
towards Times Square it’s freezing cold
04:28
it’s sleeting and we’re walking over to
04:31
the event center because there’s no
04:33
taxis it’s a 45-minute wait to get
04:35
anywhere so I’m no problem whatsoever
04:37
I’ve got my got my hanky boots on and
04:40
I’m dressed for I can I can climb Mount
04:43
Kilimanjaro
04:43
I don’t care where I’m going I’m I’m I’m
04:45
good to go for Dale though he’s got his
04:48
uh his socks and sandals and his feet
04:50
were sloppy or sloppy mess after ten or
04:53
fifteen minutes of walking but like a
04:54
trouper he hung in there and we went to
04:57
the event and at the event there were
05:00
set up all over the place with affiliate
05:02
networks and many of them focused on
05:04
specific niches in the industry and the
05:07
ones that we were looking at were ones
05:09
that sell health and beauty type
05:10
products vitamins supplements
05:12
topical creams oil shampoos you name it
05:16
that’s that’s the sort of stuff that
05:17
that we were selling and so that’s what
05:19
we were looking for and going to this
05:22
trade show we basically were just cold
05:25
calling these boots so to speak we’re
05:27
just going booth to booth and we found a
05:29
couple of a couple of networks that
05:31
express some interest and one a
05:33
particular company still worked with
05:35
today a great company called click booth
05:38
and we started a conversation with them
05:41
about what our products are you know
05:43
what we were looking to do and that that
05:46
face-to-face interaction with the sales
05:48
reps at that booth is what put us on the
05:52
map from a sales perspective when we got
05:54
going because it it’s so interesting in
05:57
this internet and industry this internet
05:59
marketing industry how critical those
06:02
face-to-face conversations are but how
06:04
little they happen so many people are
06:07
communicating through instant message on
06:08
skype slack Facebook you name it but us
06:12
actually being there and meeting with
06:15
and talking with those affiliate
06:16
networks is what established enough
06:18
credibility that they were interested in
06:21
helping us develop and tweak optimize
06:24
our pages they would they really walked
06:27
us through a lot of interesting learning
06:29
in the beginning so that they could then
06:31
turn around and go to their affiliates
06:33
and say hey check these guys out let’s
06:35
charge our evidence in traffic and
06:36
making some sales happen I think that’s
06:38
awesome I think the big takeaway
06:40
stress people all the time on this may
06:42
be just validated for me that is
06:44
especially as if you’re gonna try very
06:46
recruiting affiliates you have to get
06:48
out to know them and meet with them and
06:50
there’s nothing better than obviously
06:52
face to face if you can we have our
06:54
dream 100 and we are always trying to
06:56
spend as much time quality time with
06:57
them and connecting with them as we can
06:58
just because of what you just mentioned
06:59
there’s again it’s digital as we are
07:02
there’s still nothing better than
07:04
getting out there and shaking people’s
07:05
hands and talk to them and and getting
07:08
the real bond and friendship connected I
07:09
attend a lot of events that one reason
07:11
just so that we can get to know some of
07:13
the big players and spend time with them
07:15
yeah I couldn’t agree more after that
07:17
event we continued kind of this this
07:19
tour of hopping different places in the
07:21
country talking with fulfillment
07:23
companies to help us figure out you know
07:25
who are the ones who were the best ones
07:26
in the industry to help us actually get
07:28
our products from you know warehouses in
07:30
the individual consumers hands talking
07:32
with credit card processing agencies and
07:35
sales reps for various independent sales
07:37
organizations that facilitate the credit
07:39
card processing to make sure that you’re
07:41
paired up with the right credit card
07:43
processing for the billing mechanisms
07:45
that you use if you’re
07:46
subscription-based merchants versus a
07:48
non subscription-based your credit card
07:51
processing needs are wildly different so
07:54
those are some of the things that that
07:56
we took upon ourselves to go out and
07:57
travel and meet people and we were
07:59
flying all over the place and it really
08:01
helped us get you know get going late
08:03
2012 into 2013 and the dynamic changes
08:08
once you’re on the map once you once
08:11
affiliates see other affiliates running
08:13
your sales on Facebook Google you know
08:18
through display through various areas
08:21
that attracts attention and attracts
08:24
other affiliates to your offer so
08:26
depending on you know if you if you have
08:28
your domain you know registered either
08:30
privately or not affiliates can find you
08:33
that way and then you you’re actually in
08:34
the position where they’re coming to you
08:36
that is crazy cool I think that there’s
08:40
nothing nothing quite like success
08:42
reading more success I mean everyone
08:44
wants know let’s do the first guinea pig
08:46
out there type of deal but man what you
08:47
got success everybody likes jumping on
08:49
we’re starting to see a lot of that with
08:50
click funnels right now as people are
08:52
jumping on the bandwagon to promote
08:53
as the success we’re having so I I think
08:56
that’s awesome well tell me as a person
08:58
who’s we’ve got a lot of people who have
09:00
got some pretty successful products if
09:02
they’re looking to recruit affiliates
09:04
what obviously some of the things you
09:06
mentioned was in merchant accounts and
09:08
fulfillment and all that kind of stuff
09:09
how did you guys decide on the price
09:11
point that you actually wanted to pay
09:13
them as far as because I know for us
09:15
compensation is always one of the big
09:17
things affiliates are always asking
09:18
about how did you guys deal with that so
09:20
in kind of been in the health and beauty
09:23
niche that we operate in there’s kind of
09:26
a set price for for those types of sales
09:31
and it’s typically done on a cost for
09:33
acquisition and usually it’s in the
09:35
somewhere between thirty eight dollars
09:38
and forty five dollars maybe as high as
09:40
fifty dollars per acquisition of either
09:43
a customer or more typically of the the
09:46
number of products you may have so if
09:48
you you’re selling a Big Mac and fries
09:50
sometimes you’re paying you know thirty
09:52
thirty eight bucks for selling the Big
09:54
Mac and thirty eight bucks for 40 bucks
09:56
for selling the fries as well so for us
09:59
it was we didn’t have a tremendous
10:00
amount of negotiation in the beginning
10:02
it was kind of the price of the network
10:03
set with us said okay this is kind of
10:05
the going rate you can adopt this or
10:08
maybe you should look elsewhere
10:13
very cool well tell me it’s I mean you
10:16
guys steal like crazy I mean yeah how
10:18
did you guys living went from zero to
10:21
seventy million over the last five years
10:23
I mean that’s a lot product yeah you
10:26
handle the scale uh we broke everything
10:28
we could we could think of I think we
10:31
couldn’t think of on that on that path
10:32
so that’s actually one of the one of the
10:36
struggles with these you know these
10:38
types of businesses and online and I had
10:40
no idea what I was getting myself into I
10:41
was a was a vice president at Bank of
10:43
America before getting into all of this
10:45
you know it spent some time doing a
10:47
bunch of real estate with you know with
10:48
type of real estate that deal had done
10:50
as well kind of as a an unknowing
10:53
competitor at the time but when we first
10:55
got into this affiliate market filip
10:58
marketing industry we just didn’t know
11:01
and it actually is probably good because
11:04
honestly looking backwards if we knew
11:06
all the pit
11:06
we were gonna walk into I don’t know
11:08
that we would have taken the same the
11:10
same technique or taking the same path
11:12
but you know really it’s just one of
11:14
those things that you you start you know
11:16
taking steps towards you know your
11:18
destination and as you get closer and
11:20
closer and you you twist your ankle or
11:23
you sprain your wrist or something like
11:24
that happens you know stop for a moment
11:26
evaluate what’s wrong for me I’m a big
11:30
proponent of a community of a mastermind
11:33
and and I built one over the years and
11:35
in fact I’ve got a pretty large event
11:38
coming up in December called add some
11:40
and s for advertisers that sell their
11:43
products using affiliates and affiliate
11:45
networks and what I found to be so
11:47
powerful about that level of networking
11:50
is especially in these cutting-edge
11:52
industries there’s no program there’s no
11:55
guide there’s there’s no curriculum on
11:58
how to do this so you either have to do
12:00
it or you have to learn from someone
12:02
else that’s done it and what I found to
12:04
be so powerful about that community that
12:06
that mastermind that that I’ve built is
12:08
over the years I’ve been able to look to
12:11
somebody who’s been in my shoes who’s
12:12
taken the lumps and asked them okay well
12:15
you know how could you avoid that and
12:17
I’ve learned a lot of very valuable
12:19
lessons from peers and in this industry
12:23
by doing so and just being you know warm
12:26
and open and and and being conscious of
12:29
their time not wanting to waste their
12:31
time also trying to provide value back
12:33
to them so that they have a same benefit
12:36
to learn from me as I have from them so
12:39
I’d say that the most critical thing
12:41
that I came to was networking with other
12:44
advertisers and other people doing what
12:47
I’m doing who maybe were a few steps
12:48
ahead of me and the in the industry in
12:51
the game and then trying to model as
12:54
best I could based off some of some of
12:56
what they were doing and what they were
12:58
seeing because there’s nowhere else to
12:59
learn about this stuff I love that
13:01
they’re cheats
13:03
that’s brilliant advice I tell people
13:06
all the time it’s what else things you
13:07
have to it’s so much easier to learn
13:09
from someone else is already gone
13:10
through it than to bloody yourself up
13:13
trying to learn it yourself I mean it’s
13:15
such an expensive learning curve
13:17
especially when you start trying to
13:18
scale like you guys did I totally
13:20
and I’ve had testimonial after
13:22
testimonial of guys that have been in
13:24
this community and you know that I’ve
13:27
built in and have come back to me and
13:29
said Nate I was like on a deserted
13:31
island and it was completely dark out
13:34
and all of a sudden I see this light and
13:36
as I came to it I started to see all
13:39
these other boats that I didn’t even
13:42
know exist and we’re all kind of
13:44
congregating around this one island and
13:46
able to drop anchor and and hang out and
13:49
share fishing stories and in compare
13:51
notes and and just learn that we’re not
13:54
the only ones out there in the middle of
13:55
this dark ocean fishing at night well
13:58
maybe if someone on our group here
14:00
wanted to find out more about add some
14:01
is that something that’s open or is it
14:03
what it is change that they have yeah
14:05
it’s so add some dotnet short for
14:08
advertiser summit so ad s u m dot net is
14:13
that’s kind of a an agenda for our
14:16
conference coming up in December it’s
14:18
December second third fourth and fifth
14:20
in Aspen Colorado and yeah it’s open for
14:24
you know anyone that sells products and
14:26
if they are using affiliates to sell
14:29
products or looking to use affiliates to
14:31
sell their products and scale this is a
14:33
great conference for them we have a
14:35
number of advertisers that sell products
14:37
on a subscription model there’s some
14:39
particularly hairy challenges that go
14:41
along with that like keeping your
14:43
inventory properly inventoried you know
14:48
keeping you know proper level of supply
14:50
keeping you know working with the right
14:52
merchant credit card processing you know
14:55
so there’s some specific nuances with
14:56
that that are very applicable for
14:58
individuals out there that are trying to
15:01
sell on that same sort of sa methodology
15:04
and it’s a pretty cool community we’ve
15:06
got a slack community as well so people
15:09
are interacting through through chat
15:11
during the day and asking questions
15:13
amongst each other and I’m really
15:15
encouraging this group mastermind aspect
15:18
where other advertisers can come whether
15:21
they’re they’re new or veterans or
15:24
journeymen wherever they are and they’re
15:25
in their stage of entrepreneurial
15:27
venture towards this internet marketing
15:29
space as long as they’re selling
15:31
products and and they’re interested in
15:33
selling products this is a
15:34
cool event for them are most of those
15:36
physical products that most of them are
15:38
physical there there are some folks that
15:40
sell digital type products but the the
15:43
nuances of actually shipping stuff you
15:46
know that that’s kind of a you know
15:48
pretty big logistics and operational
15:50
challenge so there’s more learning more
15:52
more education needed for people who go
15:56
through that process great well I know
15:58
your time is limited here and I wanted
16:00
to make sure I took it as much as Angela
16:01
could tell me are there any specific
16:03
tips or tricks you give people who are
16:05
at that point where they’re thinking you
16:06
know what I’m at a point where I want to
16:08
start scaling this especially from a
16:10
physical product side because we’re
16:11
starting to have a lot of we have a lot
16:12
of people who started off almost at this
16:14
you know the Shopify type of a store and
16:15
Amazon stores and now we’re going you
16:17
know I can do this myself
16:19
and they’re trying to scale a little bit
16:20
more what would be some of the main tips
16:22
and tricks you get people who are at
16:23
that point hmm so I think if they have
16:28
if they have the opportunity to spend a
16:31
little bit of time to research try to
16:32
see if this pretend on I’m in their
16:35
shoes if I’m selling a product on
16:37
Shopify I’m selling maybe you know I
16:40
don’t know a couple hundred units a day
16:42
or not or not quite that if I’m looking
16:44
to scale what I would probably do is
16:47
start to look for affiliate networks
16:49
that are selling similar products or at
16:52
least selling to a similar demographic
16:55
of customer because there might be some
16:57
opportunities for cross promotions or
16:59
for to reutilize that same level that
17:03
that same customer for a product like me
17:06
so let’s use a lip balm for instance
17:09
I’ve got you know four women got one
17:12
sitting in front of me it’s for men but
17:14
let’s pretend for a moment this is a
17:15
product that’s going to sell the women I
17:17
would be looking for a another company
17:20
or another affiliate channel or
17:23
affiliate network that’s selling a skin
17:25
cream type product or skelling selling
17:28
cosmetics beauty tips that sort of stuff
17:33
and then try to communicate with
17:35
whomever that affiliate network is or
17:37
whom that offer owner is whoever
17:39
actually owns the product sometimes you
17:41
can work out deals with the other
17:43
product owners and you might be you
17:44
might be their french fries to their Big
17:47
Mac
17:48
they sell their product and you’re their
17:50
french fry so you can get some benefit
17:52
where they’re selling their main product
17:54
and then cross selling your product that
17:56
eliminates a little bit the the need for
17:59
an affiliate or affiliate network but
18:00
that’s that’s one sales channel that you
18:02
can look at something that we explore
18:04
quite a bit but to really scale I think
18:08
you need to have a mass-producible
18:11
product it needs to be something that
18:14
doesn’t weigh a tremendous amount so
18:16
that the shipping costs aren’t
18:17
astronomical so something under 16
18:20
ounces in a package is particularly
18:23
helpful you want to keep your shipping
18:24
costs you know under three or four
18:26
dollars for first-class usps shipping in
18:29
the United States things that work well
18:33
our stuff that aren’t liquid liquids
18:35
tend to be heavy they tend to be
18:38
difficult to transport sometimes stuff
18:40
will break open and they’ll be they’ll
18:42
be you know some challenges and issues
18:44
with that and you want to have a price
18:47
point where your manufacturer cost is
18:49
three to four dollars maybe five or six
18:52
on the high side and you want to be
18:54
selling it for $50 or more $75 is great
18:58
$100 is awesome if you can bundle
19:00
together what you have and and keep that
19:03
much of a margin and the reason why is
19:05
you need that much margin because you’re
19:07
gonna be spending forty five dollars 50
19:09
dollars to acquire a customer if you go
19:11
through the affiliate route man that is
19:14
such great advice I hope people
19:15
understand and realize that we we try to
19:18
drive this home all the time that is
19:19
whoever can spend the most acquire
19:21
customer always wins the game yep and
19:24
that’s why funnels are so critical
19:26
because your first product may not be
19:28
there but when you add on an OT o or
19:31
second one or down slurps so whatever it
19:33
might be sometimes those are the things
19:34
that may offset even some of the maybe
19:37
don’t have as large marks on the front
19:39
end but you’re able to bundle it on the
19:40
back end and you can get that average
19:42
car value up high enough that you can
19:43
pay those kind of fees you’re absolutely
19:45
right and you a point that something
19:48
I’ve been witnessing as I’ve you know as
19:50
I’ve cultivated and created this
19:52
community of these other advertiser’s is
19:54
they are almost unanimously very
19:57
information focused very analytic
20:00
focused they’re
20:01
very detail-oriented and they have to be
20:05
very detail-oriented around the
20:08
financial aspect of the marketing
20:10
because it’s it’s almost as much as a
20:13
cash flow in a financial business as it
20:17
is an actual tangible good shipping and
20:20
manufacturing business you really have
20:22
to understand and be willing to learn
20:24
the the customer lifetime value aspect
20:28
of what it is that you’re offering you
20:30
need to understand the numbers
20:32
everywhere you look your inventory your
20:35
customer service the whole times you
20:38
have on your customer service the amount
20:39
of time your customer service spends on
20:41
the phone with your customers you need
20:43
that you need to understand the the
20:45
intricacies of the D and the details
20:48
around your your webpages and and how
20:50
well they convert and then understanding
20:53
in the affiliate space you need to take
20:55
that to the next step you need to know
20:57
how much money your affiliate is making
20:59
in terms of their earnings per click
21:01
because this is a economic play for them
21:06
but most affiliates they have a very a
21:08
very day-trader type mind frame they’re
21:11
buying low selling high so they’re
21:13
buying traffic for 60 cents a click and
21:16
selling it to you for $1 click they’re
21:18
making 40 cents so you know that’s
21:21
that’s their margin and then you have to
21:23
make margin so there there’s a number of
21:25
very analytical and very detailed
21:27
aspects of these types of businesses
21:29
that people don’t even consider when
21:30
they first get into it and if if you’re
21:33
your subscriber base if they don’t have
21:36
that level of detail and that interest
21:39
in grinding and learning about the
21:42
mathematics of that aspect of it this
21:44
can be a pretty tough business for them
21:46
to really scale because when numbers
21:48
matter hole do they really matter when
21:52
you start scaling you’re talking tens of
21:55
thousands of dollars sometimes that that
21:57
is in in float or do for a payment and
22:00
and things can if things go sideways at
22:03
that level it can be it can be difficult
22:05
to online with all happy campers
22:09
that’s the key there with all happy
22:12
campers yep
22:14
Oh Nate I love your content thank you so
22:17
much anything else before we wrap things
22:18
if you want to make sure people know
22:19
about no I mean we hit it on the head
22:21
really passionate about creating a
22:24
community for other advertisers that you
22:26
know are looking to ship tangible goods
22:28
you know would express to anyone that’s
22:31
listening to tear showed we hit up add
22:34
some net and come out and visit me if
22:37
you want to have any more questions I’ll
22:38
be live and in Aspen from December I’ll
22:40
be there from December 1st through the
22:42
8th I’m gonna hang around and ski and
22:44
snowboard and and it’s gonna be a fun
22:46
time I may actually have to join yeah my
22:48
son’s birthdays the 5th of December
22:50
maybe I’ll have to have him fly out to
22:52
ask him with the enola do some
22:53
snowboarding out there it sounds like a
22:54
great trip it’s a total different trade
22:57
show than anything anyone’s ever seen
22:59
before I’ve been to the ad Tex Affiliate
23:02
summits I’ve been to affiliate world you
23:04
know I know the founder of affiliate
23:06
world they’ve got a really cool event
23:07
but we’re doing something totally
23:08
different we have some education panels
23:11
and some some very specific education
23:14
tailored towards this this audience
23:16
group wants on Saturday December 3rd and
23:19
on December 4th our trade show our Expo
23:22
is called the tycoons saloon and it’s
23:24
it’s literally the entire first floor of
23:27
the hotel Jerome which is built in 1889
23:29
oldest hotel in Aspen and when you walk
23:32
into it you feel like you’ve been
23:33
teleported back into 1889 and that Old
23:37
Town Aspen is still mining silver the
23:39
way it was back they’ve done a beautiful
23:42
job renovating it still looks fantastic
23:44
and there’s three big bars that are
23:47
we’ve got sponsors that I’ll be serving
23:49
serving alcohol from from 1:00 until
23:52
6:00 our booths in trade trade tables
23:57
are not like the typical giant trade
24:00
show where you walk into this massive
24:01
room and you immediately feel like
24:03
you’ve been assaulted by booths and
24:04
banners immediately it’s not like that
24:07
at all it’s the the tables are set up
24:09
and and tastefully uh you know set
24:12
throughout the entire floor there’s like
24:15
I said a little tremendous amount a
24:16
lounge opportunity we really took the
24:18
idea that from what I’ve seen it at many
24:20
trade shows are the big hitters
24:23
walking the trade floor they’re out
24:25
hanging out at the bar and they’re out
24:26
you know in a very intimate and casual
24:29
environment you know sharing stories of
24:31
successes and failures working with
24:33
their vendors with their fulfillment
24:35
company’s customer service companies
24:37
they’re working with their partners you
24:40
know and it really is in many instances
24:42
how I look at my my vendors is they’re
24:44
my partners for success and so this is a
24:46
great opportunity to meet a plethora of
24:50
filmer companies customer service
24:51
companies there’s there’s several crms
24:54
that facilitate the the recurring nature
24:57
of billing there’s a number of merchant
25:01
credit card processing companies that
25:02
are there there is anything that an
25:05
advertiser who is going to sell products
25:07
to consumers that they would need
25:09
there’s companies there to represent the
25:12
various aspects chargeback management
25:14
it’s it’s it’s pretty cool I’m really
25:17
proud of it really excited this will be
25:19
my seventh event leading up to this so
25:21
we know what we’re doing and we’re
25:23
trying to create this wonderful
25:24
atmosphere for people to you know who
25:26
are either new or even veterans to come
25:28
and to learn something and I learned
25:30
something every day whether it be from
25:32
someone new or someone who’s been in the
25:33
space longer than I then I’ve been in
25:35
and it’s a great opportunity to leverage
25:37
that mastermind mentality and to learn
25:40
from your peers and be able to to
25:42
supercharge your own success by trying
25:44
to avoid the pitfalls you may make by
25:46
just being unaware of them that is
25:49
awesome
25:49
well may I serves I’m going to take a
25:50
look my calendar and see if I can swing
25:51
that that might be exactly what we need
25:54
to get to a hundred thousand users next
25:55
year so I would love you to join us well
25:58
take a look at it well Nate thank you so
26:00
much for your time I know you got a lot
26:01
on your table I really really appreciate
26:03
it party words we need to say thank you
26:05
for your time look forward to seeing
26:07
everyone in Aspen thanks for listen to
26:09
funnel hacker radio podcast if you’d
26:10
like to be notified anytime we release a
26:12
new episode just subscribe over at Auto
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26:15
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you a free gift you can find that free
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26:22
horde slash free trial one last thing is
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we love giving away cars so if you’d
26:28
like access to a free dream car all you
26:31
have to do is go to funnel hacker
26:32
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26:35
and you’ll get all the details thanks
26:37
again for listening

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