Nic Kusmich, GIVE – “The Ultimate Guide To Using Facebook Ads For Massive ROI”

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

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“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki

YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their market and how you
00:12
can get those same results here is your
00:14
host Dave Woodward hey everybody welcome
00:18
back to funnel hacker radio you guys are
00:20
in for such a treat today I can’t even
00:21
wait for you guys here who have done I’m
00:24
actually so first of all I can tell you
00:26
I - it is first and foremost welcome
00:29
Nick Kuzmich Nick
00:30
welcome to the show I’m so excited to
00:31
have here Dave I’m probably more excited
00:34
than you to be here so thanks for
00:36
letting me hang with you
00:37
because you guys you don’t know Nick
00:39
Nick is like the world’s leading
00:40
Facebook ad strategist living in the
00:42
entire world he has the highest ROI ever
00:45
on any campaigns he works with seriously
00:47
the best people in the world only deal
00:49
for 10 clients a year he and I were out
00:51
on the yacht down in San Diego over TNC
00:53
had a great time together I was dying to
00:54
get him on this Nick I actually we have
00:56
here in our Event Center we’ve got our
00:58
certified partners group going on I
01:00
walked in there to support came to get
01:02
on the call with you and two computers
01:04
had had you on there and I go it goes
01:07
well John in our office says the person
01:09
I need to follow is Nick so everybody
01:11
here is talking about you and we’re so
01:12
excited and you’ve got a killer book
01:14
coming out we got a ton of stuff to talk
01:15
about so let’s just kind of dive right
01:17
in your Nick personal anything else you
01:19
want to share with our audience and
01:20
bachelors that I didn’t already say
01:21
other than four you know I’ve been
01:24
playing this game and when I say this
01:25
game I mean the online entrepreneurial
01:27
game for as long as I can remember and
01:30
it wasn’t only until I kind of found my
01:32
little niche and I found my stride a few
01:34
years ago that everything took off so
01:35
for the entrepreneur who’s just there
01:37
saying you know I can I keep going and
01:40
can I make it I just want to encourage
01:41
them to keep pressing forward find your
01:43
space don’t give up and and it’ll all
01:45
end up work you know good for you I love
01:48
that plug love that flex that’s for all
01:50
of our entrepreneurs again we typically
01:52
have you know downloads two to three
01:55
thousand per episode here on our a
01:57
podcast and I get I love that
01:59
encouragement to everyone keep going so
02:00
thank you for sharing that for sure so
02:03
Nicky let’s I want to talk right now
02:06
about your book fun a lot only because
02:07
book phones like the whole thing on on
02:09
my topic my mind today we’ve got
02:11
Russell’s book going on
02:13
yeah his book funnel good which
02:15
congratulations by the way you guys are
02:16
crushing it oh thank you yeah it was a
02:19
lot just you were kind enough to bump a
02:22
couple hours for Tony’s interview so I
02:24
appreciate that but the coolest thing is
02:27
our good buddies friend Keith Yackey
02:29
introduced for two of us and shared with
02:31
me your book funnel which is just so
02:34
dang cool so I want to dive right into
02:35
that book so if you don’t mind it first
02:37
of all tell people about your book and
02:39
all the cool stuff you’re doing yeah
02:41
well thank you for for letting me chat
02:43
about that I mean literally the book has
02:46
been kind of one of those labors of love
02:49
if you will it’s been something that
02:50
I’ve been working on for for as long as
02:53
I can remember I remember saying one day
02:55
I’m going to get through this and it’s
02:57
being a long time but I’m happy to say
02:59
it’s here and I think the greatest
03:00
challenge was literally how do you take
03:02
you know seven plus years of online
03:04
digital advertising knowledge and then
03:08
put it in a book that I feel could live
03:11
forever and be a classic and what I mean
03:13
by that is usually in this space you
03:15
have to talk about tactics in order to
03:17
be relevant but the problem with tactics
03:19
especially if we’re talking about
03:20
Facebook is that by the time it’s
03:22
published it’s basically out of print I
03:24
mean you have to rewrite it because of
03:27
all the new tactics and stuff that
03:28
Facebook is changing and coming out with
03:30
so literally over the last you know
03:32
about a year and a half I’ve been
03:34
putting together everything that I know
03:37
to be true about advertising in today’s
03:39
social 2.0 like web 2.0 world and how to
03:44
make that work irrelevant of whatever
03:46
platform you end up choosing although of
03:48
course I my platform of choice is
03:50
Facebook and then how to do it in such a
03:52
way that I believe is going to stand the
03:54
test of time for a long long time and
03:55
what I mean by that is I think the days
03:58
of the sleazy salesman is come and gone
04:01
the guy who only focuses on manipulation
04:04
and persuasion now I’m not saying that
04:06
influence and persuasion is a bad thing
04:08
but I’m saying that a lot of people back
04:10
in the day you should just focus on the
04:12
little things to kind of twist someone’s
04:14
arm to try to make a sale I think in
04:16
today’s social world and when I say
04:19
social media I’m using that
04:21
interchangeably with the word Internet I
04:23
think the days have come and gone of
04:24
that and now it’s just all about
04:27
authenticity it’s about how to
04:28
communicate via narrative it’s about how
04:31
to respect social platforms which aren’t
04:34
inherently commerce or commercial
04:37
platforms and yet we use them to sell
04:39
things and all of that combined so I
04:41
mean the title of the book is give and
04:43
the reason for that is because I believe
04:46
that there’s two golden rules to
04:48
marketing anything in today’s world
04:50
golden rule number one is you must give
04:53
before you ask and notice that if I
04:56
didn’t say give before you take or give
04:58
before you demand or give before you
05:01
make someone take out their wallet I
05:04
believe the very act of giving is
05:07
allowing you or affording you the right
05:09
to even ask somebody for something and
05:11
so rule number one should be you must
05:13
give before you ask and hence the title
05:15
is give that kind of a foundation of
05:17
everything I believe to be true so about
05:20
marketing in today’s space and then rule
05:22
number two is that every step of the
05:23
marketing process should be valuable in
05:25
and of itself in other words if someone
05:27
were to encounter my marketing in some
05:30
way shape or form my hope and desires
05:32
that even if they choose not to transact
05:34
with me currently they still walk away
05:37
from that experience saying hey mystical
05:38
guy and I learn some really good things
05:40
that I can apply to my business or to my
05:42
life without even transacting hoping
05:44
that maybe down the road that they will
05:45
and I think if anyone can abide by those
05:47
two golden principles they’re going to
05:50
be well on their way to understanding
05:51
really how to advertise and get their
05:53
business out in today’s world man I love
05:55
that I love it obviously as far as good
05:58
before you ask me it’s key but I also
06:00
think that what I really see in so many
06:03
of your marketing campaigns and that is
06:05
that ability to actually provide value
06:07
and content that living through each
06:09
step of the marketing process the person
06:11
who is going through it they actually
06:13
feel oh there’s all of that a lot of
06:15
reciprocity it kind of kicks in because
06:16
they’ve received so much value from you
06:18
and from all your campaigns I think
06:20
that’s really important in any fun or
06:22
anything else that as you provide that
06:23
value kind of almost reinforces the
06:25
first one as far as the gift so I think
06:27
that’s fantastic yeah and on a note I
06:29
mean my hope and desire is that even if
06:32
someone chooses not to transact with me
06:34
and the law of reciprocity doesn’t kick
06:36
in I still want to be like the most
06:37
roofer
06:39
the person or the most referral bowl
06:41
person out there so and we’ve seen this
06:43
happen where we provide a ton of valid
06:45
least we try to
06:46
and then even if that person never ends
06:48
up buying they end up saying hey oh well
06:50
you want to learn something about
06:51
Facebook ads or digital marketing in
06:53
today’s day and age well you got to go
06:54
talk to Nick and so yeah I think there’s
06:56
a ton of value in going into it with the
07:01
mindset of transaction is not the
07:03
primary objective although it’s
07:05
obviously high up on the charts but
07:08
literally helping someone get a little
07:10
closer to their goal and I think if you
07:11
can do that enough times for enough
07:12
people the transactions happen as a
07:14
natural result totally agree with you on
07:17
that
07:17
I absolutely love it I think the cool
07:20
thing about your phone on actually got
07:21
up here I should almost have this as a
07:23
video recording instead of audio just
07:25
because it’s so dang cool that everybody
07:27
right now I’m gonna tell you need to go
07:28
to give book info again give book that
07:31
info you need to funnel hack Nick’s
07:34
approach here and Nick I think it’s just
07:36
so cool I came in the office after
07:38
Sunday what I actually went through it
07:40
and I came in Monday I’m like Russell
07:42
you gotta check this out and it was so
07:44
cool just because of your solid presale
07:47
and so if you might end of walk people
07:48
through your how you kind of came up
07:50
with this funnel concepts far as
07:52
pre-selling all on Amazon which is tough
07:54
in and of itself so right like I try a
07:57
couple steps and walk people through
07:58
this yeah a hundred percent so I was
08:00
faced with a couple of challenges number
08:01
one the fact that the book is actually
08:03
currently in pre-order so it’s not even
08:06
like someone can buy the book
08:07
immediately and get it it is currently
08:09
in pre-order because in full
08:10
transparency Dave here’s my goal the
08:12
reason why we’re selling it on Amazon
08:14
and we’re selling it the way we are
08:16
currently in the Kindle edition and I’ll
08:18
speak to that in just a second is
08:19
because my attempt here and everything
08:22
that I’m doing is to try and help hit
08:24
the Wall Street Journal bestseller list
08:26
now in order to do that it needs to be
08:29
sell sold through a channel like Amazon
08:31
and in order to do that I couldn’t mix
08:33
the softcover and the Kindle together
08:35
because Wall Street actually sees that
08:37
as two separate items not the same and
08:39
so we need to kind of stack it all in
08:41
one hand so I was faced with the fact
08:43
that one I had to sell a Kindle version
08:45
of the book number two it was pre-order
08:48
it wasn’t even current and number three
08:51
it was on a plant
08:52
that I can’t even control so it’s not
08:55
like I get put put them in a funnel on
08:57
clickfunnels I mean I couldn’t do that
09:00
because it wasn’t a platform that I can
09:01
control and I’m now tasked with this
09:04
objective to try to sell as many as I
09:07
humanly can within a very small window
09:09
of time so I have to take a few steps
09:11
back and to say okay how are we going to
09:13
do this and what makes the most sense in
09:15
order for it to still be congruent with
09:18
me and then I can feel really really
09:19
good about and still overcome or not
09:22
overcome but get all the objectives that
09:25
we’re looking to so the first thing is
09:26
first I said okay well we have pre-order
09:29
what is going to be one of the main
09:30
objections to a pre-order well I don’t
09:32
get the book right away so why don’t I
09:33
just went on to launch day so how do we
09:35
remedy that we say well first you can
09:38
get the book at a discounted price
09:39
during pre-order when it does get
09:42
launched is going to be launched at full
09:43
price but for now if you get it during
09:45
pre-order it’s a 66% discount so that’s
09:48
incentive in and of itself secondly in
09:51
the meantime while people are waiting
09:53
for Kindle to actually release the book
09:54
on their platforms what can they do in
09:56
the meantime I decided to take one of my
09:58
my high-level trainings and this is not
10:01
like we’re putting a value of one
10:02
hundred and ninety seven dollars on it
10:04
but this is not some arbitrary value or
10:06
Mike I wonder what’s a good number to
10:08
put on this training literally this is a
10:11
mastermind that people spent twenty five
10:14
thousand dollars to be a part of the
10:16
host of the mastermind brought me in and
10:18
said Nick can you teach Facebook ads for
10:20
a couple of hours and this key segment
10:23
is a 90 minute or 60 plus minute segment
10:26
of me teaching this and so this is not
10:29
awesome huh for hoopla type of training
10:32
this is real legitimate high-value
10:34
training and we said it hey if you buy
10:36
this book now remember I can’t even lead
10:39
collect at this point because it’s an
10:40
Amazon purchase so here was our
10:43
workaround if you buy this book all you
10:46
have to do is show us that you bought it
10:48
so you go on our website you fill out
10:50
the form and you put name email and
10:52
Amazon order number and once you enter
10:54
that into our database we’re going to
10:56
cross-reference it with Amazon see if
10:57
you did in fact buy the book and if you
10:59
did we’re going to mail you or email you
11:03
a version of the training so now I have
11:05
my lead
11:06
collect kicking and I also have overcome
11:09
the objections of presale and you know
11:12
Kindle version but I said you know what
11:14
that’s that’s not enough in and of
11:16
itself for me to move massive amounts of
11:19
quantity of this book which I’m looking
11:20
to do half because I want everybody in
11:23
the world to have their hands on it and
11:24
the other half because I really want to
11:26
hit this list and get the distribution
11:28
that we’re looking for so I said well
11:29
what else can I do as part of this
11:31
process and so I said well there’s no
11:34
better ambassador than someone who know
11:37
likes and trusts you to then take that
11:39
book and share it with the people that
11:40
they know and so the third step in this
11:44
process or in the funnel was to actually
11:46
create a contest an automated contest
11:49
incentivized where the people would as
11:52
soon as they they could apply to get
11:54
their own referral link for the book
11:55
they’d get out a specific spit out a
11:58
customized version or a personalized
12:00
version of this referral link and then
12:02
if they go ahead and share that the
12:03
system will track how many shares that
12:05
led to sales and we have three prizes
12:08
that we put in store total value being
12:11
of approximately twelve thousand dollars
12:13
in prizes one is a ticket to my two-day
12:15
art of lead generation intensive which
12:17
is kind of my flagship product it’s an
12:18
$8,000 2-day live experience with me
12:21
secondly is a bundle of all my
12:23
best-selling courses which is the $2,000
12:25
value or thirdly is a 55-minute call
12:28
with me which we currently charge on our
12:30
website 1980 dollars or that you can get
12:34
as for free and so now we’re telling
12:36
people not only can you get this amazing
12:38
book for next to nothing
12:39
literally cheaper than a unicorn
12:42
Frappuccino at Starbucks or a Big Mac
12:43
from four McDonald secondly you get this
12:47
bonus training immediately from buying
12:49
the book thirdly if you’ll just share it
12:52
with a couple of friends you’re going to
12:54
get the opportunity to potentially win a
12:57
prize valued at over ten thousand
13:00
dollars collectively and I think the
13:02
combination all of these things and
13:04
lastly Dave I almost forgot the most
13:05
important part you know with a title
13:08
like give Dave it’s kind of it’s kind of
13:10
hard to sell a book right I mean we’re
13:12
basically saying yeah so what we’ve
13:15
decided is 100% of the proceeds
13:19
100% of every dollar that we will
13:22
collect from this book it’s being turned
13:25
around and donated to charity water
13:27
now why charity water I love Scott
13:28
Harrison I love the story behind charity
13:30
water and one thing I really love about
13:32
them is the fact that 100 exhibits
13:40
wasted on administration or marketing or
13:42
any of that stuff so you take all of
13:46
that yeah we say that we’re going to
13:48
donate and this was really based on a
13:49
friend of mine Yannick silver he has a
13:52
whole business framework that he called
13:54
the evolved Enterprise and this is just
13:56
really understanding that you could do
13:57
more good in the world and probably make
13:59
more profit if you decide that you’re
14:01
going to dedicate at least a portion of
14:03
what you do to a bigger cause and to me
14:06
I said well hell let’s just give a
14:07
hundred percent of it away
14:08
to charitable causes in this case
14:10
charity water and that is another
14:13
element on top of this and finally I
14:14
forgot to mention Dave I’m sorry I keep
14:16
talking about this the other objection
14:18
that we said well what if I don’t like
14:19
Kingo I have a lot of people said well
14:21
what if I just don’t want to read the
14:22
digital version I want the physical
14:23
version so here’s the other thing that
14:24
we’re doing is that if you do in fact
14:26
buy the Kindle version of it and then
14:29
you tell us by submitting your name
14:31
email your order number as soon as the
14:33
Kindle is released we are going to make
14:35
the softcover released at the same time
14:38
and we will send it to you absolutely
14:40
free
14:41
in this case just cover the shipping
14:43
cost of that and so essentially you’re
14:45
getting two looks for the price of one
14:46
and we make sure that we cover all of
14:47
our bases so that was kind of my my
14:49
thought pattern behind how we’re going
14:51
to piece together you know the the
14:53
objectives that we’re trying to
14:54
accomplish the you know the the
14:57
stumbling blocks that we had to overcome
14:59
and try to make it beneficial for
15:01
everybody involved Nick I just I’m so
15:03
excited that like I hope everyone who’s
15:05
listening understands the amount of work
15:08
that you’re going through to give away
15:10
something totally for free right people
15:14
I always dress I try to tell people all
15:16
the time listen you have to sell just as
15:18
hard to get something way free as you do
15:20
when you want to charge for it and
15:21
sometimes you have to even sell harder
15:23
and I think it is so cool I’ve gone
15:26
through this funnel a couple different
15:27
times like I know your user welcome our
15:29
friend wilcos product yeah I love
15:31
viral viral is is fantastic I love how
15:34
you used gamification in a contest in
15:36
there to engage people I think again
15:39
Yannick is a dear friend of ours we’ve
15:41
known for years and right we click
15:43
funnels do the same type of thing where
15:45
for every funnel that’s created we
15:47
donate a dollar towards Stu McLaren and
15:49
Amy’s world teacher let’s - yeah I mean
15:53
gosh everything you’re doing just
15:55
resonate so much with with everything I
15:57
believe in it I just I wanted so bad to
15:59
make sure people understood this first
16:01
of all if you haven’t gone through this
16:02
funnel I encourage you you guys all need
16:04
to go to give book info go through the
16:06
funnel or the book it’s it’ll only cost
16:09
you 399 to hack the funnel where you
16:14
share it because you’ll see it the other
16:15
cool you got to go through a whole
16:16
funnel you got to do every single step
16:18
of the way you got email and you got and
16:20
take an idea from what what you guys are
16:23
doing you guys have just I’m so excited
16:25
for you guys I can’t wait to see your
16:26
numbers I really hope you guys totally
16:28
crush the Wall Street Journal bestseller
16:30
list for sure I think it’s it’s just
16:33
killer killer opportunity for you well
16:35
yeah I appreciate that our fingers are
16:36
crossed and we’re making every effort
16:37
and it’s funny how you said like
16:39
sometimes it actually takes more work to
16:41
try and give away something for free
16:43
this is what I’m noticing here but yeah
16:46
we just really wanted to make it a no
16:48
brainer I didn’t want anyone to ever
16:49
have the excuse to say because I mean a
16:51
lot of what we do is high ticket outside
16:53
of this space and so I just didn’t want
16:55
anybody to ever turn around and say well
16:57
I couldn’t afford it or come up with any
17:00
reason why not to be able to get this
17:02
book I mean it the worst and and really
17:04
it’s it’s not only just for the business
17:06
owner who’s doing well and has paid
17:08
advertising in place but it’s for the
17:10
person who’s maybe even just thinking
17:12
about it and on top of that even if you
17:14
plan to never do any sort of paid
17:16
advertising on Facebook or otherwise
17:18
which I think you’d be crazy not to but
17:20
even if you never did again I tried to
17:23
write it in such a way that it was
17:24
timeless principles that allowed you to
17:27
communicate with your ideal prospect in
17:29
today’s web 2.0 world and that could be
17:32
translated to speaking from stage it
17:33
could be translated to phone calls it
17:35
could be translated to content marketing
17:38
and be translated to across the board so
17:40
we really did do our best to make sure
17:43
that anyone who picked up the
17:44
book whether knowledgeable in the space
17:47
or not could definitely benefit from it
17:48
I love it
17:50
you know Nick I know people are going to
17:51
be so mad at because I’m not asking you
17:53
about Facebook Ads of what you are
17:54
totally like so so my plug here is if
17:57
you want to get that best stuff that
17:59
Nick has for you go get the book you’ll
18:01
get $197 course and that $197 training
18:05
bonus is a huge huge bonus it’s awesome
18:07
but I do need to give a couple of tips
18:09
on Facebook gas right literally my phone
18:11
and my skype will get blown up if you
18:13
don’t mind hundred percent you want to
18:15
go anywhere specific I’m happy to delve
18:17
as deep as we need to in anything
18:19
Facebook related you know what tell me
18:21
from your perspective right now so
18:23
giving ideas far as most of the
18:26
audience’s listen to this their business
18:27
is arranged typically from startup to
18:29
about the 1 to 5 million range so it’s
18:33
ok I would say if you were to be if you
18:35
were looking at speaking to our audience
18:37
that’s kind of where our audience is I
18:39
we are always telling people you have
18:41
you don’t have a business until you can
18:43
start buying apps prior to the hobby and
18:45
so you you have just crushed it on the
18:48
ad side and I know most of your clients
18:50
are huge huge clients and I feel great
18:53
one of the things I NIC I look at talk
18:54
to ours I know you’ve got limited time
18:56
here so real quick before you dive into
18:57
Facebook thing the one thing I wanna
18:59
mention is when you and I were out on
19:01
the yacht in San Diego you’ve admitted
19:02
to me that you only you limit your
19:04
clients to Kim is that correct correct a
19:08
private client worth our agency where I
19:10
guess can you explain that too because a
19:12
lot of people I meet with literally it’s
19:14
like man I’ll take on any client
19:15
possible like I’m scarcity here and
19:18
you’ve done such an awesome job could
19:20
you just explain to people why you limit
19:21
it to ten private clients yeah so I
19:23
think it’s one of two things number one
19:25
you know part of our offer was the fact
19:28
that if you work with us you are in fact
19:29
working with me now we could have very
19:32
easily gone out and built a nice agency
19:34
and had many people run as for people
19:36
but you know in this case our offer was
19:38
if you’re going to work with us you’re
19:39
going to have my attention all over your
19:42
campaigns and I’m going to be very
19:43
involved in what you do so that’s one
19:46
thing that’s number of people we work
19:48
with because otherwise I’d be spread too
19:49
thin and would be able to truly help the
19:51
people in the in the highest level but
19:53
secondly very early in business that I
19:56
find and you could probably relate
19:57
to say that there are people you love
19:59
working with and there are people you
20:01
don’t quite love working with and very
20:03
very quickly did I come to realize the
20:06
type of person that I love working with
20:07
and the type of person I didn’t and
20:09
really my clients at this point are my
20:11
friends there are people that I’d love
20:12
to hang out there like people like you
20:13
where we could hang out on a yacht and
20:15
have no issue with that and so we
20:17
decided to charge premium obviously we
20:19
do a lot of results based stuff our
20:22
clients pay us anywhere from 10 grand to
20:24
50 60 grand a month to do what we do for
20:27
them and with a handful of clients that
20:29
allows us to again be very focused on
20:31
what we do it’s not scalable on the
20:33
agency side but it makes for us working
20:35
with some great people and for us to get
20:37
some really really great results and so
20:39
how we were able to scale past that then
20:41
is to offer our intensives and our
20:43
training and our consulting and
20:45
everything else but yeah there’s just
20:48
there’s an amazing freedom that comes
20:50
from this knowledge and this idea that a
20:53
you don’t have to chase clients so
20:55
that’s the beauty of it we have a
20:56
waiting list and people come to us we
20:57
don’t have to chase anybody and number
20:59
two you get to hand select the people
21:01
that you work with so you’re not chasing
21:02
the dollar you’re chasing the person or
21:05
you’re desiring to work with the person
21:07
and I think you know and I learned this
21:10
lesson the hard way Dave back in the day
21:13
back in the day I was I prioritized
21:17
profit over people I’d literally
21:19
steamroll over people and I said lucky
21:21
either you get in my way or you don’t
21:23
either I can I can help you and you can
21:26
help me or you can’t and if you can’t
21:28
and just get out of my way kind of thing
21:29
and very quickly did I realize that I
21:31
had a business built on an a very
21:34
unstable foundation so instead I dawned
21:39
on me that my business was not built
21:41
around profit any longer and that people
21:43
were not a means to an end that people
21:45
were in fact the end and as soon as that
21:48
light bulb clicked off on me my whole
21:51
business model changed who I decided to
21:52
work with change how I decided to work
21:54
with people change and I think I have
21:56
really do have a business that I say I
21:58
absolutely love I love the people that I
22:01
work with and we accomplished some great
22:03
things so those great fun doing it that
22:05
way I just love that there’s nothing
22:07
better than being excited about the
22:09
people you get to work with I think a
22:10
today
22:11
yeah-ha we had that situation here it’s
22:14
a lot of quick photos and actually our
22:15
personal coaching where Russell Lily has
22:17
to raise the price to get to the point
22:20
where you can literally particularly
22:20
want to be work with other weights
22:22
because its strength there’s nothing
22:24
worse than going to work and dreading a
22:25
job that you’ve created it’s just as
22:28
amazing sense yeah and so I would
22:30
encourage anybody listening to this I
22:31
mean I know bills need to be paid and I
22:33
know food needs to be put on the table
22:35
but I think that I think one of the
22:37
important things actually this muscle
22:39
Facebook related but this is a marketing
22:40
general related I think one of the key
22:43
factors in today’s day and age is
22:45
there’s attraction marketing and I think
22:47
everybody talks about that and how that
22:49
works but I think what’s just as
22:51
important maybe if not even more
22:52
important is what I would call rejection
22:54
marketing and what I mean by that is
22:56
being very very clear about who you
22:58
don’t help and who you don’t serve and
23:01
who is not a good fit for you because by
23:04
being clear on that a you don’t attract
23:07
those people to you so that’s a good
23:08
thing but secondly it helps the people
23:12
who you do work with feel that much
23:14
better about the fact that you work with
23:16
with them so I think there’s something
23:18
to be said there that if you’re like
23:20
truly clear about who you can help and
23:22
who your work with that’s great but I
23:23
would also challenge people to
23:24
communicate who you are not designed to
23:28
work with who you don’t want to work
23:29
with who you can’t help who is
23:31
considered not a good fit for you and I
23:34
think people will start to just feel
23:35
kind of a burden lifted off their
23:37
shoulders as they kind of continue to on
23:39
board clients and customers into
23:40
whatever it is that they’re trying to
23:41
promote Nick that’s awesome advice well
23:45
then I know you’ve got a lot going on
23:46
and I can’t take enough your time you’re
23:48
going to have to be I think you’ll be my
23:49
first guest besides Russell I’m having
23:51
back on a second time because I know
23:52
people are going to want to know more
23:54
about Facebook so the whole idea here
23:56
guys is the only way you going to get it
23:58
right now is you’re going to go to give
24:00
book intro go ahead by two Kendall 399
24:03
funnel hack amazing funnel again Nick
24:06
and then maybe they’re trying to get up
24:08
a huge bonus basically in your email
24:10
from Nick so that’s that’s my plug for
24:12
Nick at this time again I you’re one of
24:14
the few guys I basically what I would I
24:16
promote all day long every way it’s way
24:19
because no one out there is crushing it
24:21
like you are so I appreciate all that
24:22
you do well Dave I I so much
24:25
appreciate it and I do apologize that we
24:27
couldn’t spend the whole time talking
24:28
about Facebook could I promise you the
24:30
next time we have this conversation
24:31
we’ll dedicate a hundred percent of it
24:33
to any deep deep dive tactic that we
24:36
want to that’s going to help drive the
24:37
needle for a lot of the people off any
24:39
other parting words for let’s go no but
24:42
I mean well justjust realize the two
24:44
golden rules how about that number one
24:46
give before you ask make it a mentality
24:48
that whenever you go into your
24:49
marketplace any marketing you put out
24:51
there any advertising you put out there
24:52
go in with the mentality of how can I
24:56
make someone’s life a little bit better
24:57
and how can I bring them one step closer
24:59
to their goal and then realize that
25:00
every step of your marketing process
25:02
should in fact be valuable in and of
25:04
itself where the goal is not necessarily
25:06
a early transaction but is to help
25:10
someone achieve a desired outcome and I
25:13
think you will begin to see even better
25:15
results when you’re getting currently I
25:16
love it Nick thanks so much I can’t wait
25:19
to see you again real soon and I can’t
25:21
wait to use a Wall Street Journal best
25:23
or best seller you’re pretty quickly I
25:25
really hope so but I totally appreciate
25:28
that thanks so much David all right I’ll
25:30
talk to you about thank you thanks for
25:33
listening to funnel hacker radio podcast
25:34
if you’d like to be notified anytime we
25:36
release a new episode just subscribe
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25:56
is go to frontal hacker radio comm
25:57
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26:00
all the details thanks again for
26:01
listening

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