Nicholas And Amanda Bayerle, 7 Ways To Create, Build and Scale Your Business and Your Life

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00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward you guys are in for
00:20
an awesome experience today rarely do I
00:23
have the privilege of having two people
00:24
on at the exact same time and even
00:26
better day they’re husband and wife who
00:27
are absolutely crushing it I want to
00:29
welcome Nicolas and Amanda barelly
00:30
welcome guys
00:31
any Dave thanks so much for having us
00:33
thank you we’re excited to be on funnel
00:35
hack your radio I am so excited I bet
00:38
you guys that the podcast moment just a
00:40
couple months ago and it was just so
00:42
exciting to see the energy that you guys
00:43
have and the passion for your brand and
00:45
for everything that you guys are doing
00:47
so real quick help people understand
00:48
what exactly is billion dollar body and
00:50
also what is the really kind of the
00:53
culture that you’ve created with it I
00:54
think it’s a fascinating fascinating
00:56
experience yeah so really the
00:58
progression of it is that we what we’re
01:00
looking to be in are the number one
01:02
health and fitness company for male
01:03
entrepreneurs we really wanted to
01:05
specify in that area because that’s
01:06
really who I am and through doing that
01:08
over the last five years we realized
01:10
that we created this thing this
01:11
community that we now call the
01:13
Brotherhood and the Brotherhood elite
01:15
where we were helping all these amazing
01:17
business men transform and live this
01:19
billion-dollar body lifestyle and it
01:21
really created deep meaningful
01:23
connections and relationships that
01:24
helped them build their business have
01:26
better relationships with their wife’s
01:28
or even going out there and having
01:30
better relationships and networking
01:32
better and so really it’s been a
01:34
progression of helping male
01:36
entrepreneurs serving them in their
01:37
health and in their wealth I love that
01:39
so tell me real quick guys how did the
01:41
two you guys actually work together you
01:43
know we were joking us before we started
01:44
recording about most the time there’s a
01:46
lot of couples would love to do this but
01:48
the end result is going to be imminent
01:49
divorce or frustration or things
01:51
basically not being able to separate
01:53
work in marriage life how do you how do
01:55
you guys do it all yeah so it definitely
01:58
is a challenge of you know finding the
02:00
difference between what’s like how to
02:02
turn work off when you’re both very
02:04
entrepreneurial and as an entrepreneur
02:06
it’s kind of hard to turn it off so
02:09
that’s something that you just have to
02:11
figure out but it’s really just defining
02:13
your role
02:14
in the business and nichols and i have
02:16
been able to do that you know he has his
02:19
role I have my role and we know our
02:21
strengths and our weaknesses and I don’t
02:23
try to do his job and he doesn’t try to
02:26
do my job you know it’s just like any
02:28
other type of business partner but I
02:30
mean it’s definitely a different dynamic
02:32
when you are a couple in doing this but
02:35
it it makes life so much fun you know we
02:39
all have our challenges but it I
02:40
wouldn’t imagine any other way like it’s
02:43
just it’s so much funny you just have to
02:45
be around other power couples to you
02:48
know we actually had the honor of
02:50
hanging out with a mutual friend Dave
02:51
brain and and Kaylin Poole in this past
02:53
weekend and to see them work together
02:55
it’s it’s really fun you know they I’m
02:58
kind of like the Brandon and Nicholas is
03:00
kind of like Kaitlyn so it’s cool to see
03:03
like just it does it doesn’t matter it’s
03:05
not like the girl always has to be the
03:07
public figure sometimes it’s it’s the
03:10
opposite and so we actually had an
03:11
evolution of our company where I used to
03:14
be the front of the company but then we
03:16
switch because I realize that that’s not
03:18
actually what I love to do I like to do
03:21
the backend type stuff and the funnels
03:23
so I’m kind of the the IT first the IT
03:26
person so you know for anyone who wants
03:29
to work out there you know working a
03:30
business together just realize that it’s
03:33
okay to have confrontation and just to
03:36
know your roles as a couple I love it
03:40
same topic yeah I I think we got
03:43
something really like a big blessing in
03:46
disguise to us because when we first
03:48
went into business together is right
03:49
when we got married
03:50
and we had no real other choice we
03:52
didn’t go into all these different
03:53
careers beforehand where we had to me to
03:55
make a decision who’s gonna lead their
03:57
career who’s gonna provide all these
03:59
things we were like we need to go out
04:00
there create a business we need to go
04:03
make money we can either do it through a
04:04
job or through serving people so it was
04:06
never a thought to us to go have one
04:08
person get a job and someone else work
04:10
on the business we just thought let’s go
04:12
all in let’s build this thing and so we
04:14
just made it work because of that so the
04:17
lack of options really helped us a lot
04:18
so it’s figuring out again like what are
04:21
your what type of options you have out
04:24
there and what type of life are you
04:25
trying to create because
04:27
at the end of the day we knew that we
04:28
could have went out and got
04:29
quote-unquote jobs when we were 20 and
04:31
18 and got married but at the end of the
04:33
day that wouldn’t ever accomplish what
04:34
we were trying to do in life so we just
04:36
chose to eliminate options and I found
04:38
that’s a great way to be able to get on
04:40
the right track and not have to switch
04:43
your career your business your focus so
04:45
often I love it well I’m really kind of
04:48
curious about the name the the billion
04:49
dollar body I know a lot of people toss
04:51
out their you know the million million
04:53
seems to be the first name but very few
04:55
people actually go for the Big B so help
04:57
me understand how you guys came up with
04:58
a billion dollar body well that’s the
05:01
result we were trying to create our
05:02
clients at the end of the day we wanted
05:04
them to look and feel like a billion
05:05
bucks and people always ask me I want to
05:07
create my billion dollar body how do I
05:08
do that and they’re really missing the
05:11
entire point the point is that they
05:13
already have a billion dollar body and
05:16
when they realize that they can they
05:19
treat it a completely different way I
05:21
noticed it with nice cars people would
05:24
put 91 feeling they wouldn’t get the
05:25
cheapest gas they’d get the oil change
05:27
they get their car waxed they take care
05:29
of it because of the value of the car
05:32
and then you look at low valued cars and
05:35
they just oh man shipping this thing
05:37
across the country that’s more than this
05:38
thing’s worth I’m not even gonna do that
05:39
I’m not gonna get a wash I’m not gonna
05:41
get the oil change and I’m always gonna
05:43
look for the cheapest gas and I noticed
05:45
that all came down to the value that
05:46
they had so really we’re helping people
05:48
realize that they are more valuable
05:50
become successful on the inside and
05:52
allow that internal success in the
05:54
private to then breed success around
05:56
them and change the atmosphere around
05:59
them instead of having success all
06:01
around them but being fail it like
06:02
failing on the inside I love it so I’m
06:06
real fascinated about your your actual
06:07
your brand and the things that you’re
06:09
doing because some of the stuff I as
06:11
I’ve looked at I mean you guys have
06:12
content but you guys also just did a
06:14
real large event as well is that correct
06:16
yeah we had we limited to a hundred men
06:19
every single person paid full price we
06:21
had no discounts we had no free people
06:23
in the room and we had a hundred
06:25
powerful men that were hand-picked that
06:27
we invited to come out and it was just a
06:29
powerful experience of people that were
06:31
all like-minded so because I want to
06:34
talk about maybe man you can help me on
06:35
this as well as far as what is the
06:37
funnel that gets everybody in the room
06:39
sold out what
06:40
no free tickets because there’s a lot of
06:42
people who go oh I sold out my show my
06:44
live event and basically 99% of we’re
06:47
free tickets they have one person pay so
06:49
help me understand how did you actually
06:51
pull that off well the first thing was
06:53
actually getting out there every single
06:55
day for four years and meeting people
06:57
that was one of the first steps of
06:58
actually just mastering our message
07:00
figuring out what result we’re trying to
07:02
create people because at the end of the
07:04
day people don’t want to buy a process
07:06
they want to buy the result that the
07:07
process gives them and the process is
07:09
just the way to get them there so you’re
07:15
dropping value mom’s like crazy I think
07:18
I’ve run across this with a lot of
07:19
entrepreneurs all the time and that is
07:20
if you don’t mind it’s kind of restate
07:22
that whole thing as far as the process
07:24
and result at the end of the day nobody
07:26
even wants to go to my live event that
07:28
would be the process who wants to come
07:30
to my live event sit there for three
07:31
days spend $500 a flyout spend $1000
07:35
stay at the hotel plus food nobody wants
07:37
to do that part but they want the result
07:40
that that process gives them so at the
07:42
end of the day I got really clear on
07:44
what results is my live event what
07:46
result is my coaching what result is my
07:48
product going to give someone and I talk
07:50
at that because then I just the process
07:53
is just the way we get there so I really
07:56
rarely ever talk in our messaging or in
07:59
what we’re doing about the process they
08:01
just get sold the result that they want
08:03
to create in the process is just what we
08:05
found is the best way to get there I
08:06
think this is brilliant again please
08:10
understand when you’re looking at your
08:11
product you look at your funnel and
08:13
everything else so many times people get
08:14
all focused on you all of the tricks and
08:16
gimmicks and things to get things to
08:18
work the most important thing the only
08:20
thing that really matters is that result
08:22
so I again Nicholas I think it would be
08:26
I want to help people get healthy I get
08:28
this all the time or I want to help
08:29
people change their mindset and that is
08:31
the prot what you want to do but what
08:34
does that do for them that would make
08:36
them motivated to take action because if
08:38
they already know that they should drop
08:40
body fat they already know they should
08:41
grow their business or they already know
08:43
that they should go to an event but at
08:45
the end of the day what is that going to
08:46
give them in return
08:48
and every single investment needs to
08:50
have an ROI we do this in business and
08:52
it’s the same thing with every decision
08:53
we make
08:54
so I’m always looking at what are they
08:55
going to get out of it so that we as a
08:57
person providing a service that should
08:59
be the number one thing you look at
09:00
anyway if you’re not confident that
09:02
they’re gonna get an ROI on anything
09:04
they do with you then you should refer
09:06
them to someone else and so getting
09:08
clear on that is like a number one way
09:10
to get confidence in your own product I
09:12
love it
09:13
so when you’re taking a look at they
09:16
help people understand kind of your your
09:18
sales lower your funnel obviously the
09:19
light of that seems to always be like
09:21
the top of the funnel or one of the
09:22
biggest things which may then end up
09:24
selling a higher in coaching what are
09:26
some of the other steps in your sales
09:27
ladder in your funnel yeah so we really
09:31
use the power of a phone call in our
09:34
sales funnel because we do sell high
09:37
ticket items or just higher ticket in
09:39
general and we just feel like the we
09:43
have a really great sales team that will
09:46
then call our leads for us so we really
09:48
use that you know back in the day when
09:50
Nicholas was doing the sales it was
09:52
funneling people into a sales
09:54
conversation with Nicholas and you know
09:57
he would close nine out of ten people
09:59
which is extremely good and so you know
10:03
to then duplicate it himself
10:05
we got a sales team and so a lot of our
10:07
funnels that we have will lead into that
10:10
because it’s just it’s such high
10:12
converting and we know that the
10:15
businessman for the most part since
10:17
that’s our target market is they like to
10:20
have that type of conversation with
10:22
someone because they’re so busy that
10:25
they won’t even look at an email we send
10:28
out emails to our people that pay us a
10:31
lot of money and they’re like oh I
10:32
didn’t even get that email it’s like you
10:34
have to pick up the phone and like talk
10:36
to them or they are so busy there’s you
10:39
know a TD that they just don’t ever look
10:41
at it so we’ve really used the power of
10:44
funneling people into a sales
10:46
conversation on the phone to close them
10:48
and one of the ways that we do that is
10:50
through always at having a free offer
10:52
that really is pulling out our ideal
10:54
client so I always put out like a free
10:56
cheat sheet like we talked about earlier
10:58
a checklist those are some of the words
11:01
that I think are converting really well
11:02
for us right now checklist and cheat
11:04
sheet because nobody really wants right
11:07
now there
11:08
really reading our ebook or something
11:09
like that and so that is always going to
11:11
bring out who our ideal clients would be
11:13
for the actual phone call and so we have
11:16
tons of testimonials so it’s always
11:17
we’re always grabbing them with some
11:19
type of free offer getting them to know
11:21
who we are because at the end of the day
11:22
whether it’s in person or online I
11:23
always want people to feel like they’re
11:25
indebted to me at first contact I always
11:28
want to give first in person equally I
11:29
want to give first online I love that so
11:32
are you guys as far as the most your
11:34
traffic is is it coming through
11:35
referrals is it coming through direct
11:36
mails it comes with Facebook where you
11:37
getting most of your traffic from
11:38
running yes our highest end clients are
11:41
coming from referrals which is where we
11:42
just bring them through a simple funnel
11:44
which is an application funnel and that
11:47
is simply testimonial straight to
11:49
application now the majority of our
11:51
lower end products like from anywhere
11:53
from 2000 down to 147 dollars those are
11:57
all coming from Facebook and so
11:59
typically I pixel every single page in
12:01
our funnel I’m always driving traffic to
12:03
that front end offer and then I’m like
12:05
great I can create a lookalike out of
12:06
those people that opted in that front
12:08
end offer and then as I sees in all the
12:10
pixels I’m creating look-alikes out of
12:12
all the pixels on every single page and
12:14
that way I’m just refining that target
12:16
market more and more and the end goal
12:18
for us is to have a bunch of people fill
12:20
out applications for all of our
12:22
different offers and seeing which
12:24
look-alike audience works better and
12:26
then on top of that it’s great because
12:27
you can go out there and retarget every
12:29
single person who lands on every single
12:32
page to get them to go back and do that
12:33
next step and when you have products
12:35
that start off at the 247 and go all the
12:38
way up to 15,000 you’re able to get
12:41
people to go through each step really
12:42
vet them out and get those high quality
12:44
people that literally for me I love
12:47
talking to and that’s why I do what I do
12:49
is because I didn’t want to attract
12:50
people that I didn’t want to hang out
12:52
with on a daily basis I thought if I’m
12:54
gonna do health and fitness I might as
12:56
well do it with people that I like and I
12:57
love entrepreneurs and so we really make
12:59
sure that we’re spending more to get a
13:01
lead because I want those high end
13:02
entrepreneurs that want to get healthy
13:04
that are men but on top of that I’m
13:06
there are also people that I love to
13:07
connect to it and we’re able to get them
13:09
that result I think that’s fantastic so
13:11
do you guys have is their webinar in
13:14
there all or I mean is it straight copy
13:17
and sales pages and
13:19
what’s one belief you have our sale
13:21
$2,000 products yeah so for right now
13:24
we’re doing like cheat sheet to a whole
13:29
entire meal plan which they give us
13:31
their phone number and then we have them
13:33
do the application that’s for the health
13:36
side of things but we’re actually
13:38
testing out a new one right now for our
13:41
our Brotherhood platform which is our
13:43
membership site for all the men and
13:45
we’re doing the checklist - a webinar
13:49
registration which is you know they can
13:50
get instant access to the training so
13:52
we’re testing out that we literally just
13:54
lodge that so we’ll let you know how the
13:57
webinar style goes on that side of
13:59
things I love it so I the part I’m so
14:02
excited about is the fact that you guys
14:03
have really done this kind of almost old
14:06
school in a way basically cheat sheets
14:08
and and free offers or low-barrier
14:10
offers to a phone call and then selling
14:12
them on on the phone which i think is
14:14
just fast and so many people are afraid
14:17
to pick up the phone and I again
14:19
Nicholas I know you said you kind of
14:20
we’re doing that from the very beginning
14:21
I think that’s probably the part that a
14:23
lot of people keep forgetting about you
14:26
make so much money more money
14:27
offline than you can online and I think
14:29
it’s great you you’re doing the légion
14:31
online to take them offline so
14:32
congratulations on all you got to doing
14:34
yeah I didn’t know any other way for the
14:36
first 600 101 I didn’t have any actual
14:40
online leads coming in at all and I had
14:42
to just go out there and meet generate
14:44
and get on a phone call and so I’d go
14:47
out there I’d speak to small groups and
14:49
I’ve you know I’ve utilized this inside
14:50
of funnels as well with just duplicating
14:53
the same thing but I go talk to a small
14:54
group 15 or 50 people I would go up to
14:56
them and figure out what their goal is I
14:58
would ask them let’s get on a phone call
15:00
and point you in the right direction so
15:01
that there was no high pressure he’s
15:03
like hey was gonna be YouTube or it’ll
15:05
be me who knows and we jump on the phone
15:07
call and every time it would be me who
15:08
could help them usually and so that same
15:11
type of approach we’ve taken online to
15:14
be able to really have control at the
15:16
end of the day of the leads that we have
15:19
coming in and the money that we have
15:20
coming in so we can go out there and
15:22
test new things if everyone could just
15:24
throw up a high converting funnel that
15:26
made them tons of money everyone would
15:27
do it but it takes a little bit of
15:29
refining and too many people stop 3 feet
15:31
from gold because they run out of my
15:33
they get too scared but if you’re able
15:35
to get on the phone talk through things
15:37
with people and generate revenue thirty
15:40
thousand a hundred thousand whatever it
15:41
is ten thousand you’re able to then put
15:44
that back into refining those funnels I
15:46
love that in fact I would like to now
15:49
spend really the rest of this interview
15:50
here on this whole idea as far as a
15:52
cheat sheet and one of things you guys
15:54
were talking about before handle is your
15:55
seven ways to create build and scale for
15:57
the long term kind of goes back to what
15:58
you were just referencing so it’s kind a
16:00
perfect segue in here where you’re
16:01
saying you know a lot of times people
16:02
just get three feet from the gold and
16:04
stop so help us understand first of all
16:06
where can they get the cheat sheet and
16:08
then let’s kind of talk through what
16:09
they get from that yeah so the cheat
16:12
sheets at the billion dollar potter.com
16:13
slash cheat sheet it’s really for the
16:15
person that has been working really hard
16:17
but really hasn’t hit their stride yet
16:18
or it’s for the person that has been
16:20
doing really well but they want to take
16:22
their business and their life to the
16:24
next level by having a lot more piece
16:26
while they do it because some things you
16:28
can build a monster sometimes that you
16:29
don’t actually enjoy and this really
16:31
helps you again create build and then
16:34
scale profitable business and the way we
16:35
do is by one surrounding yourself the
16:37
right people to figuring out your end
16:39
goal three using your expertise for
16:42
knowing your ideal client implement fast
16:46
make it just make decisions even faster
16:48
and then also mastering that sales
16:50
process that we talked about because at
16:52
the end of the day when you can master
16:53
that sales process you have full control
16:56
of everything you do and the last thing
16:57
would be going out there and creating a
16:59
team I love it so again I highly
17:03
recommend you guys go ahead and check
17:04
out billion dollar body I’m back it’s a
17:06
billion dollar my rights
17:08
yeah the billion dollar body dot-com /
17:10
cheat sheet and that again is really
17:14
getting clear on what are you trying to
17:16
accomplish and also what are your
17:17
strengths because at the end of the day
17:19
when you can operate out of your
17:20
strengths you’re gonna make a much
17:21
larger impact and when things align with
17:24
your long term of what you want to
17:26
accomplish with your life you’re able to
17:28
actually enjoy this thing because to be
17:30
honest you can go out there and create
17:31
success in any industry if you work hard
17:33
enough but why not enjoy it at the same
17:35
time and work out your strengths so you
17:37
get even more massive results not only
17:39
for the client the end user but also for
17:40
yourself I think that’s fantastic I know
17:43
again I’ve gone through this myself
17:45
right now as far as your chichi
17:47
everything else and I love going into
17:48
the auto webinar things again those you
17:50
guys who are listening take a look at
17:51
what they’re doing it’s there’s no
17:54
better way than follow us um it’s
17:55
already highly successful and I think
17:57
it’s really cool as far as this whole
17:58
concept of a cheat sheet so how how
18:02
large are these cheat sheets help at
18:04
first understand what when you talk
18:05
about a cheat sheet what exactly is that
18:07
so it’s just like a couple paragraphs on
18:12
each certain subject for us you know
18:15
it’s it’s kind of like a a checklist is
18:17
I would say like a couple sentences on
18:20
each topic but the cheat sheet is a
18:22
little bit longer and then there’s like
18:23
the e-book which is like you’re actually
18:25
writing a full on you know five page
18:28
little book or longer for us we always
18:32
have to think of like our ideal client
18:34
and how much attention span that they
18:37
have to it and even one the one that we
18:40
have right now on the business it might
18:41
even be a little bit too long for some
18:43
type of entrepreneurs because they don’t
18:46
want to take the time to read all of
18:47
that you know if they’re just skimming
18:50
through certain things but we try to
18:52
make it like really simple really
18:54
powerful because we know that the guy
18:55
who’s opting in for this isn’t going to
18:58
take the time to read a 10 page ebook
19:00
that’s written in like 12 font so you
19:04
just you know if your client loves to
19:06
read then do that do the 10 page ebook
19:10
but if you know that they just want
19:12
simple straight to the point bullet
19:14
points that they can implement then do
19:17
that
19:18
so it’s however long you think your the
19:20
attention span of your client would be
19:22
what’s written
19:24
well guys tell me real quick what are
19:25
some of the things that you guys have
19:27
seen that really kind of kept you guys
19:28
going in your business as far as being
19:30
able to create build and scale the
19:32
billion dollar body yeah so I actually
19:35
have a live training or was a live
19:38
training ounce recording at right after
19:39
you grab that sheet sheet that people
19:41
can see that really changed everything
19:43
from us for us and I think it would
19:45
affect everyone no matter what industry
19:48
whether you’re an athlete doesn’t matter
19:50
what it is is first getting around a
19:53
solid community I realize just the other
19:55
day hanging out with Brandon and Kalyn
19:57
we stayed in a hotel we stayed up till
19:59
1:00 a.m. because we’re having so much
20:00
fun
20:01
and then at 7:30 a.m. we went to go
20:03
workout and we all had a blast why
20:05
because everybody held that as a high
20:07
standard so that community made the hard
20:10
work that normally I would have worked
20:11
out less time I would have been mad and
20:14
groggy about it because I’d go down
20:15
there by myself it became fun and I
20:17
worked out longer so that’s that’s just
20:20
crazy to think that the community aspect
20:22
is what made that happen so building a
20:24
successful community one to high level
20:27
mentors and to me mentors aren’t
20:29
teachers teachers teach you a subject
20:31
mentors teach you about life so I always
20:33
look for them to be prospering in health
20:34
business because that’s what I’m looking
20:36
to get from them and relationships and
20:38
these are people that can really speak
20:40
into your life and you know that no
20:41
matter what they tell you you can trust
20:43
what they say because you know their
20:44
intention and that that gives you
20:46
confidence when you are out there in the
20:48
world because you’re gonna get people
20:49
that dislike what you do telling you
20:51
that you change trying to conform you to
20:53
what they like and when you have mentors
20:55
in your life you’re able to be confident
20:57
because you know that if you have
20:58
anything going on anything wrong they
21:00
would have called you out on it in the
21:01
first place
21:02
so you can walk out there with
21:03
confidence and not being just
21:05
self-confidence that you think you’re
21:07
right all the time and then the third
21:08
thing is to step by step game plan and
21:10
that comes from first getting clear and
21:12
that’s why I put the cheat sheet out
21:13
there it’s because you you want to get
21:15
clear and then from there with those
21:17
mentors and with that group you’re able
21:18
to really create a step by step game
21:20
plan because nothing in life is
21:22
accomplished outside of extreme focus
21:24
and you can’t have extreme focus unless
21:26
you’re a hundred percent believe in what
21:28
you’re doing and you have that
21:29
step-by-step game plan I love that I
21:32
think that extreme focus is really tough
21:34
for a lot of entrepreneurs you forever
21:36
it seems to be you know entrepreneurs
21:37
joke about you know entrepreneurial AD&D;
21:39
or or you know the squirrel or whatever
21:41
else might be as far as you know
21:43
distracting them how have you been able
21:44
to maintain that type of focus I think
21:48
the focus comes from you know what your
21:51
mission is you know when we created the
21:54
brand billion-dollar body we had a clear
21:56
vision statement and mission statement
21:58
of what we were doing and you know
22:01
sometimes you get a little bit
22:02
off-course and you’re like okay am i
22:04
doing the right thing here my focus but
22:06
then when you go back to that it’s like
22:08
okay though this is the core of what
22:09
we’re doing and this is who we’re suit
22:11
survey and this is what you know we’re
22:13
gonna accomplish in
22:14
the next year two years and what’s funny
22:17
is like the focus when you are extremely
22:18
focused on that goal you tend to
22:20
actually hit your goals a lot faster
22:22
than you ever intended so we created
22:25
this whole vision book of all these
22:27
things we wanted to create in like five
22:29
years and we literally did this in the
22:31
last year besides launching supplements
22:34
for a billion dollar body so we’re like
22:36
okay cool like well now we got to create
22:39
like a whole new thing for it because we
22:40
did it so fast because we were just
22:42
focused on that every single day man I
22:45
can’t agree with you more than that said
22:47
yeah I’m a huge huge believer in that
22:49
whole a concept there as far as having a
22:51
vision that focus said we’ve we did that
22:53
earlier in fact a week ago or so when
22:56
with our 50,000 users no one no one
22:58
thought we would be able to get him as
22:59
quickly as we did but that was literally
23:01
my biggest focus was to have it happen
23:03
before a viral video launch and it
23:05
happened Lily about ten hours before it
23:07
so uh yeah I’m a huge huge believer
23:10
those things just seem to happen I don’t
23:11
know if it’s a you get that much more
23:13
laser focused on it or if the world and
23:16
Mother Nature’s everyone else in the in
23:18
the universe gets behind your whatever
23:19
it is you know I don’t care how it
23:21
happens I just love the fact that it
23:23
does so congratulations guys that’s
23:25
fantastic
23:26
a man is naturally focused and just to
23:28
show the difference between the two of
23:30
us for me at the end of the day I hate
23:33
failing in front of people and I love
23:34
people watching me succeed so when it
23:37
came to like our live event I knew that
23:39
if I booked all the speakers put the
23:40
deposit deposit down in the room paid
23:42
for everyone’s food did all these things
23:44
then after I sold 10 people for the
23:46
event had all the speaker’s booked I had
23:48
to fill up the room or I was gonna look
23:49
like an idiot and that gave me so much
23:52
focus that I didn’t know what to do with
23:54
myself and it created so much success
23:56
because I knew that if I failed I was
23:58
gonna fail in front of everyone that I
24:01
liked that I trusted that I loved and I
24:04
would have failed the speakers that all
24:06
came out on their own dime for us we
24:07
didn’t pay for all of our speakers were
24:09
great friends and then on top of that if
24:11
the ten attendees show up and I didn’t
24:13
have a hundred and I said I was gonna
24:14
have a hundred the value of the room
24:17
would go down because they’d be like why
24:18
am I the only one that’s in here when
24:20
they were supposed to be a hundred
24:21
people and so that’s social
24:23
accountability of not really wanting to
24:25
fail in front of everyone because too
24:27
many people set deadlines
24:28
kay by January 1 I want to have a
24:30
hundred new clients in this high-level
24:31
program and you roll around January 1
24:33
and there’s only one in there and it’s
24:35
because they’re only accountable to
24:37
themselves and they can go next time and
24:40
it’s because they never actually just
24:41
went in and focused on it so as I like
24:43
creating the social accountability so
24:45
that I fail in front of everyone if I
24:47
fail you and I are very very similar
24:50
because I am totally the exact same way
24:53
when we did our viral video launches I
24:54
got we’re gonna have at least 300 people
24:56
there and you know 10 days 2 weeks
24:59
beforehand we have like 150 it I was
25:01
stressed but again we pulled it off
25:04
because I didn’t want to fail in front
25:05
of everyone either so I understand that
25:07
completely I think it’s like whatever it
25:09
takes whether it’s accurate of the stick
25:10
or a little bit of both I think that’s
25:12
fantastic congratulations again guys
25:14
it’s really cool to see what you guys
25:15
built thank you so much and we’re
25:17
excited we’re gonna do another event in
25:20
June because it just went so well and
25:22
it’s um live events are fun a lot of
25:25
people get stressed out about them but
25:27
it’s like I think it we’re just blessed
25:29
it’s we were what we were called to do
25:31
because we love it so much I think
25:34
that’s exciting
25:34
Brandon Kim and have their first live
25:35
event next month or next couple weeks
25:37
actually so I understand that now live
25:40
events are a ton of fun it can be
25:42
stressful but I agree they just bring
25:45
together community so strong so I think
25:46
it’s fantastic under personal guys as we
25:51
have close to kind of wrapping things up
25:52
here any any other advice that you give
25:54
to our photo hacker community as far as
25:55
other ways they can build or stay
25:57
focused or scale or grow their companies
25:59
what would any last minute words of
26:01
advice some of the things I’d like to
26:04
say is when you’re putting different
26:06
offers out there you’re just seeing what
26:07
sticks not everything has to really work
26:09
but when they work they’ll work for a
26:11
while so it’s about figuring out what
26:13
Facebook ad works what funnels working
26:15
and from there you’re able to really
26:17
duplicate that and use it over and over
26:18
again and refine it from there but it’s
26:21
almost like people want just to hit a
26:22
homerun every single time it’s okay to
26:24
have five four three funnels doesn’t
26:27
matter how many funnels fail before you
26:29
get something that converts in a way
26:30
that you think is profitable or it’s
26:32
doing what you want it to do because at
26:33
that point then it keeps doing that and
26:35
you can just do a little tiny tweaks
26:37
which is takes all the pressure off and
26:40
it also a
26:41
it’s tons of rework and then the second
26:43
thing when you talked about how big is
26:45
the cheat sheet just like every
26:48
innovation in the entire planet we are
26:50
always looking at can I create the same
26:52
result for the client with less work or
26:55
effort so can my one-on-one coaching it
26:57
can my group coaching give them the same
27:00
exact result and if so the value is
27:02
higher and I’m able to do create that
27:05
same result so it’s not about the
27:06
process figuring out what’s the least
27:08
amount of effort or what’s the least
27:09
amount of time that I can create that
27:11
same exact result for the client so
27:13
that’s a 60 page book or a 600 page book
27:15
is the least amount of text you can put
27:18
in there to create a result then do that
27:19
so our cheat sheets are always
27:21
shortening if I can create that same
27:23
result with less text but if I’ll never
27:25
decrease the amount of results check to
27:29
make it smaller if that makes sense
27:33
yeah and I’ll share one less just tip of
27:37
advice for all you clickfunnels users
27:39
out there just be patient
27:42
I feel like a lot of people even myself
27:45
because sometimes I struggle with
27:47
getting frustrated and wanting things
27:50
faster but just being patient with you
27:53
know the process of what you’re doing
27:56
and trying to figure it out and realize
27:58
that even if it takes you a year to
28:01
figure out clickfunnels will be worth it
28:03
to get a funnel up and going that’s
28:06
converting even if it takes two years
28:08
like goodness that’s amazing you know
28:11
you did it and who knows how much money
28:13
you’re gonna make from that so just be
28:14
patient with it don’t give up and just
28:17
keep going I love it well guys thank you
28:20
so much again I appreciate both both of
28:22
you guys Nikolas and Amanda for being on
28:24
the show and I think it’s just amazing
28:25
two of you guys the Empire that both of
28:27
you guys are building together I love
28:29
seeing how you guys are focusing on your
28:30
strengths and again I just encourage
28:33
everybody go ahead take a look at the
28:35
billion dollar body com4 slash cheat
28:37
sheet take a look at it you’ll see
28:38
exactly what both amanda nicolas are
28:41
referring to as far as trying to reduce
28:43
the amount of time in quantity but
28:45
getting greater quality of results so
28:47
again guys
28:48
thank you so much i wish you guys all
28:49
the best in your business and i look
28:51
forward to a see you guys real soon
28:52
thanks thank you so much Dave
28:55
thanks for listen to funnel hacker radio
28:56
podcast if you’d like to be notified
28:58
anytime we released a new episode just
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