Noah St. John, How To Get Rid Of Your Head Trash

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00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward welcome back to the
00:18
radio I’m your host Dave Woodward you
00:20
guys are from massive exciting trip
00:21
today because you had the opportunity
00:23
hearing from Noah st. John know welcome
00:25
to the show agreed to be here Dave I am
00:28
so excited I get you and I were just
00:29
talking awful as far as how we got
00:30
connected and I have to shout out props
00:32
to Adam T son our team who’s I know it’s
00:35
one of your clients years and years ago
00:37
I worked for us here at clickfunnels and
00:39
does a great job for us and he was kind
00:41
enough to make the connection so Adam is
00:42
your listen to this thank you so with
00:45
that said bill I want to make sure um as
00:46
you guys are listening to this if you
00:48
don’t know who know is I want to give it
00:50
you help you guys understand who you
00:52
have the opportunity hearing from here
00:53
so Noah is known as the power habits
00:56
mentor and he’s famous for helping
00:57
entrepreneurs get rid of their head
00:59
trash and make more money and this is
01:00
one of the topics I hear about all the
01:02
time that’s really why I wanted to have
01:03
Noah on is to help people understand
01:05
that crazy head trash that screws you
01:08
guys up so much and more importantly
01:10
really he’s gonna help you make a ton
01:12
more money but understand that Noah’s
01:14
the only author in the history of the
01:16
world to have works published by Hay
01:18
House HarperCollins Simon Schuster
01:20
MindValley 90l Kona and the Chicken Soup
01:23
for the Soul publisher he also appears
01:25
frequently all over the news you may
01:26
have seen him on ABC or NBC or CBS or
01:29
Fox Prague magazine Forbes com
01:31
Huffington Post bottom line guys is Noah
01:34
is the real deal here and I’m so excited
01:36
to have him on he’s got a new book out
01:38
if you guys wanted bad we’re gonna talk
01:39
about his book funnel and how it works
01:41
all that kind of stuff
01:42
but real quick you want to go take a
01:43
look at it it’s send me a book Noah calm
01:46
yes the nd nd a book and then n OAH calm
01:51
so guys with all that said welcome again
01:53
Noah I’m super excited to have you
01:54
thanks so much Dave it’s an honor to be
01:57
here so let’s just kind of dive right
01:59
into this thing you’ve been doing this
02:00
online stuff for a long time and you’ve
02:03
seen what works and what doesn’t work
02:05
yeah and what I really want to kind of
02:08
talk about is you’ve got this book
02:10
funnel and I get questions about this
02:11
all the time primarily because we
02:13
clickfunnels off of the book funnel and
02:15
a webinar funnel right but people are
02:17
always asking me as far as you know gosh
02:18
dave does it does it really work is it
02:20
only work for Russell and I thought you
02:21
know the best thing for me to do is let
02:23
me get like one of them other
02:24
best-selling authors out there and let
02:27
him talk about his book funnel so no I
02:29
get I watch you guys go take a look at
02:30
it send me a book no accom that’s the
02:32
fun we’re gonna be talking about but
02:34
let’s go just dive right into this Noah
02:35
is I’ve taken a look at it again super
02:38
simple and clean which I just love but
02:40
tell me a little bit about your
02:41
experience with this well let me talk
02:44
about the book for a second and then
02:46
we’ll talk about the book funnel okay
02:48
cuz I do want your listeners to know and
02:50
everyone to know that the reason that I
02:51
wrote this book get rid of your head
02:53
trash about money is because as you just
02:55
said a moment ago this is such a huge
02:57
enormous thing that is holding so many
02:59
people back you know Russell’s always
03:01
talking about you’re just one funnel
03:03
away right that’s one of the things that
03:04
he’s known for and the fact of the
03:06
matter is I’m the guy that teaches you
03:08
why you haven’t made that funnel in the
03:10
first place so that’s called your head
03:13
trash and what we call that on our
03:15
campus at Success clinic calm is we call
03:17
that your inner game your inner game is
03:19
the stuff that happens between your ears
03:21
that you can’t see directly but you
03:23
definitely see the effects of them
03:24
everywhere you go in every day of your
03:26
life so that’s why when I wrote this
03:29
book it was literally to help people get
03:31
rid of their head trash about the number
03:32
one thing that I see people hold
03:34
themselves back on and that is money so
03:36
that’s what really is in the book and
03:38
and the the subtitle is how to avoid the
03:41
three big money mistakes even smart
03:42
people make and I know everyone
03:43
listening this show is very smart but
03:45
that doesn’t mean you may not be holding
03:47
yourself back and the reason is because
03:49
of these three big mistakes so so that’s
03:51
the book itself and what I’m really
03:54
super excited about David is the fact
03:55
that with using clickfunnels we’re able
03:58
to as you just said have a very simple
04:00
system a very simple funnel that number
04:05
one converts fantastic we’re getting
04:07
like a believe it or not like a 70%
04:10
conversion on this page it’s just
04:12
tremendous so it’s people are loving
04:15
this and then they are of course loving
04:17
the book itself and I’m getting just
04:19
tremendous response on that and then
04:21
they’re loving the the upsells you know
04:23
we’re doing the the classic you know
04:25
book funnel which
04:27
you offer them the free book and then
04:29
people can buy the upsells people can
04:31
buy when you’re getting into the funnel
04:33
you know for those folks listening you
04:35
know just check it out but really what’s
04:37
so exciting is it makes it so nice that
04:40
I can get on shows like this because as
04:43
you mentioned you know I’m on the news
04:44
in the media podcast entrepreneur on
04:46
fire Jenny McCarthy show ABC and all
04:49
that and I get to go on the show and say
04:51
hey all of your listeners can get a free
04:53
book just go to send me a book Norcom
04:55
and that feels so good because rather
04:58
than saying hey go buy my book go buy my
04:59
book no we’re giving you the book and
05:01
that it that media love it I love it the
05:05
customers love it so it’s just a
05:06
win-win-win all the way around I love it
05:09
the part I’m really fascinated about is
05:11
we’ve never had a split offer like you
05:14
have here so yours is download a free
05:16
copy or order the paperback but before
05:19
you answer that question I do want to
05:20
spend a little more time on the content
05:22
of the book because I plan on doing that
05:24
after the funnel but kind of wanted to
05:26
go there first so I’m good with that and
05:27
I want to kind of talk more about this
05:28
whole idea as far as what are some of
05:31
that what you’ve had a ton of experience
05:33
we’re gonna log entrepreneurs what are
05:35
some of the main problems you’re seeing
05:37
and why you really wrote this book about
05:39
this crazy head trash well you know as
05:43
you mentioned Dave it’s true I’ve been
05:45
online since 1997 I started my company
05:47
success clinic com in 1997 in my college
05:50
dorm room with $800 in a book on how to
05:52
do HTML so I’ve literally this is our
05:55
second decade you know 20 years of doing
05:59
this so I literally own one of the
06:00
original personal development self-help
06:02
you know websites on the internet I’m
06:05
actually 7 months old in Google believer
06:07
so I mean I’ve been doing this a long
06:09
long time as you said I worked with tens
06:10
of thousands of people you know
06:12
according to Google Analytics my work is
06:14
in over 120 countries my books are in 12
06:17
languages so it really is an honor it’s
06:20
a privilege to do this work and you know
06:22
as you just said that that head trash is
06:24
keeping so many entrepreneurs stuck and
06:26
the reason is your head trash the way
06:29
that that we call it that I call it you
06:31
know on our campus what I say is what is
06:33
you know people say well what is your
06:34
head
06:35
what is head trash what does that mean
06:36
and I say look it’s very simple it’s a
06:38
guy in your head it’s
06:39
I can’t do it because I can’t do it
06:41
because and then it goes dot dot dot and
06:43
you fill in the blanks and you know
06:45
what’s so funny is you always make
06:47
yourself right if you say I can’t do it
06:49
because I don’t have the time guess what
06:50
you won’t have the time if you say I
06:52
can’t do it because I don’t have the
06:53
money guess what you won’t have the
06:55
money if you say oh you can’t do it
06:56
because I’m too old guess what you’ll
06:57
find reasons why you’re too old and so
06:59
on and so on and so on and so people
07:01
don’t realize you know Ryan Deiss talks
07:03
about the half built bridge syndrome I’m
07:05
sure we’ve all heard of that by now you
07:06
know you have all these half build
07:08
bridges well the reason he doesn’t talk
07:10
about that the reason that you have the
07:12
help build bridges I this is the reason
07:15
that they’re there that you don’t have
07:16
it so this book literally isn’t my work
07:18
really is the cure for the half built
07:22
bridge syndrome I’ve literally cured it
07:24
I mean I cured it 20 years ago and now
07:26
we just have it in this new format but
07:28
that’s what’s so exciting is to see
07:30
people and then by the way when you go
07:31
to the main website you know when you go
07:33
to our main site which is Noah st. John
07:35
calm just my name Noah st. John calm and
07:37
there’s a button there it says praise
07:38
just click on that page and you’ll see
07:40
just dozens and dozens and dozens of
07:42
stories of real people real real stories
07:46
from real people who have literally made
07:48
millions and millions of dollars and
07:49
really the primary reason is because I
07:52
was able to show them how to get out of
07:54
their own way how to get rid of their
07:55
head trash and how to fix their inner
07:57
game I love it no I seriously I’m
07:59
actually on and one of the great
08:01
benefits of doing the podcast online is
08:04
I can be looking this funnel as well as
08:06
your site and it’s it’s so cool just to
08:08
see what you’ve done and I think the
08:09
part that I’m most excited about Noah is
08:11
how simple your story is and how simple
08:14
you it you teach other people how to
08:17
deal with that because it’s again those
08:19
dot dot dots after whatever the reason
08:22
is they get replaced by so many
08:24
different things and I think what you’ve
08:26
done such an amazing job of is helping
08:27
people understand if they follow your
08:29
system they actually can get results and
08:31
that’s why I would get I love your
08:34
content I love your work and again
08:36
that’s why Adam was so adamant having
08:38
youngers podcast and it’s again you’ve
08:41
helped him and again I think that’s what
08:43
matters most is where you have those
08:45
kind of drastic results yes it is it’s
08:48
exciting and when people and I want
08:49
people to know is these are ordinary
08:50
people who have gotten extraordinary
08:52
results you know
08:53
look at this time right now at the time
08:55
of this recording my clients have made
08:58
on the aggregate a half a billion
09:00
dollars they’ve literally added half a
09:03
billion dollars with a B and that means
09:06
we’ve helped people add six figures to
09:08
their business we’ve helped people had
09:09
seven figures and yes we have even
09:11
helped people had eight figures to their
09:13
business this is all documented and you
09:15
know go to that praise page and you’ll
09:17
see there’s videos there’s written
09:18
testimonials so what I get excited about
09:21
is this isn’t just about me you know
09:24
like in this guru industry you know you
09:27
see the guys driving their Ferraris and
09:28
all that stuff and it’s like yeah man
09:30
that’s great for you have you helped
09:31
anyone else and usually the answer is no
09:33
not really what I get excited I’d rather
09:37
talk about my clients success than my
09:39
success yes of course I’ve made seven
09:41
figures you know I’m definitely made you
09:44
know multi seven figures here being
09:46
online but what’s what I say all the
09:49
time is well who cares does that really
09:51
help the average person I’d rather see
09:53
average people being able to make you
09:56
know whether it’s just that extra ten
09:57
thousand dollars a month we felt people
09:59
go from five thousand a month to $75,000
10:01
a month from sixty thousand dollars in
10:03
credit card debt to a six-figure income
10:05
in less than a year I mean and there’s
10:07
this story after story after story and
10:08
that’s what gets me excited and gets me
10:10
you know jumping out of bed every day
10:12
well I love it well let’s drop some
10:14
value bombs on our listeners as far as
10:15
I’m at real content that is I’d like to
10:17
kind of discuss this whole the link and
10:20
kind of connection that you’ve seen and
10:22
work with all these different people all
10:23
their success stories as far as what are
10:25
some of the connections you’re finding
10:27
between habits and money okay so this is
10:30
one of the big big things and this is
10:31
one of the big reasons that we have
10:33
helped people make that half billion
10:35
dollars and what we talked about on our
10:37
campus is very very simple and you know
10:39
you said it a moment ago what’s simple
10:41
is what people can do if it’s
10:43
complicated we don’t do it so we like to
10:45
keep it simple and what we find is most
10:47
simple is also the most powerful so very
10:49
simply the connection to hidden
10:52
connection between habits of money rests
10:54
in your inner game and your honor game
10:55
now your inner game as I mentioned is
10:57
the things that happen between your ears
10:59
so things that you can’t see directly
11:01
but you see the effects of them your
11:03
thoughts believes you know the the
11:05
things that are going on in your head
11:06
all right now that’s your inner game but
11:08
the outer game is the things you can see
11:11
directly that is like your habits your
11:14
behaviors your lifestyle system
11:16
strategies all the blocking and tackling
11:17
that we have to do every day you know as
11:20
business owners as entrepreneurs so you
11:22
know your funnels your sales pages and
11:24
all that outer game stuff but here’s the
11:26
thing if you don’t master your inner
11:28
game you’re going to be stuck you’re
11:31
going to be holding yourself back from
11:32
success if you don’t master your outer
11:34
game you’re also gonna be stuck so it’s
11:35
only when you master both your inner
11:37
game and your outer game that you’re
11:38
going to have the thing called success
11:40
I’ll give you a quick story as an
11:41
example we had one client who came to me
11:43
I was speaking at a seminar in Los
11:44
Angeles he ran up to me after I was done
11:47
speaking he literally almost grabbed me
11:48
since Noah I want you to be my coach I
11:50
said I didn’t know this guy from Adam
11:52
ironically his name was Adam but anyway
11:54
he said no I want you’re the coach I’ve
11:57
been looking for and he says I’m totally
11:59
stuck I’m only making four million
12:01
dollars a year now of course I had to
12:03
laugh I said really a lot of people like
12:05
to be stuck right I mean it’s like a
12:09
funny thing doesn’t you guys no no no
12:11
you don’t understand I own a software
12:12
company we go to four million in
12:14
revenues like almost overnight like
12:16
really really fast hockey stick growth
12:18
but you know what we have been plateaued
12:20
for the last four years for four years
12:22
we’ve been stuck at four million in
12:23
revenues and I have hired everybody I’ve
12:26
hired this guy that I mean you know he
12:27
named all the big names he says I paid
12:29
them all this money and we are still
12:30
stuck he says as soon as I heard you
12:32
speak about inner game of an outer game
12:33
and head trashed your foot on the brake
12:35
and everything you just said he said I
12:36
knew you coach you’ve been that I’ve
12:37
been looking for a long story short I
12:39
ended up coaching him just you know
12:41
one-on-one coaching for one year in that
12:43
one year Dave his revenues his company
12:45
revenues one for me stuck at four
12:47
million over the previous four years to
12:49
over 16 million dollars in one year now
12:52
that sounds impossible it sounds
12:54
incredibly like well what did you do did
12:55
you do all the funnels did you do all
12:57
the marketing did you do it no we didn’t
12:59
now we very briefly talked about our
13:01
game but I tell you what 90% of what we
13:04
did was inner game it was the inner game
13:07
and no one else all those guys that he
13:09
had paid all that money to no one else
13:11
had been able to get in there and just
13:12
look at his inner game and say all right
13:14
Adam here’s where you’re stuck here’s
13:16
where you holding yourself back here’s
13:17
where you have those half built bridges
13:18
so
13:19
it’s really what’s so powerful is once
13:21
you master your inner game and your
13:23
outer game your results can just go
13:25
through the roof
13:26
very very quickly well I love it I know
13:28
that obviously probably the easiest I’m
13:31
gonna ask a question to answer it at the
13:33
same time but probably what I’m love for
13:35
you to do is share you know a couple of
13:37
things as far as what people should be
13:39
doing first and I’m sure you probably
13:40
first answers well go get my book and
13:42
it’ll tell you everything right there
13:43
but aside from that what what are some
13:46
things a person needs to look at as far
13:48
as what’s the very first thing they
13:50
should be considering when they’re
13:51
they’re trying to figure this whole
13:52
thing out as far as this head trash
13:54
stuff well one of the big things that I
13:56
do talk about in the book you’re right
13:57
is that one of the big mistakes I
13:59
mentioned the three big money mistakes
14:01
one of the big mistakes that people make
14:02
is not having a mentor trying to do
14:04
everything yourself and you know I’m a
14:06
perfect example of that because the
14:08
first I told you been in you know doing
14:09
this 20 years you know we’re in our
14:11
second decade now first ten years I
14:12
never had a mentor and I never broke six
14:15
figures I was just you know it was
14:16
pretty much hand to mouth I didn’t know
14:17
what I was doing I was trying all these
14:18
different things I spending all this
14:20
money trying to piece it together and
14:21
you know I never broke six figures then
14:24
in 2007 I was $40,000 in debt working
14:27
out of my parents basement I said I got
14:29
to do something different I hate this
14:30
this is this is idiotic if I keep doing
14:33
the same thing I’m gonna keep getting
14:34
the same results so I had to make a
14:35
change and the change that I made was I
14:36
hired my first real mentor and he was
14:38
very expensive and I didn’t have the
14:39
money but you know what I found the
14:40
money and so the point is when you’re
14:43
the people that I meet who are
14:44
struggling who are you know whether it’s
14:46
the six or seven or even that eight
14:48
figure you know to get to that next
14:50
level one of the big things is not
14:52
having the right mentor and one of the
14:54
things that we do talk about is you’ve
14:56
got to look for personality driven
14:57
versus systems driven most of the people
15:00
that are out there are very personality
15:02
driven that means if their personality
15:03
isn’t there you’re not gonna get the
15:05
result and so what we look at at Success
15:08
clinic is it’s got to be systems driven
15:10
it’s got to be a system that means that
15:11
anybody can do it regardless of your
15:14
personality with an introvert or
15:15
extrovert or whatever so the point is
15:17
that you know be very careful of who you
15:19
hire as a mentor and make sure that you
15:22
know that they have stories that aren’t
15:24
just about themselves but more
15:26
importantly are about regular people
15:28
people who are in your situation and
15:30
that’s what you want to look for
15:32
my gosh I like for those of you are
15:34
listening I’m just gonna echo exactly
15:35
what he just said and that is if you
15:37
don’t have a mentor do not wait until
15:39
January first to set goals to get a
15:41
mentor I would be doing it today and go
15:44
out and find a mentor I actually just
15:45
hired hired one last week and I’m hiring
15:49
another one next week for another area
15:52
of my life
15:52
and I’m a huge huge believer that the
15:55
only way you’re ever going to get to
15:56
where you want to go is through a
15:58
mentorship and I’m just oh my gosh no I
16:00
appreciate you mentioning that I think
16:02
it’s the most important thing that is a
16:05
game-changer at least my own personal
16:06
life obviously wasn’t yours as well and
16:09
so again if you don’t have a mentor I
16:11
would highly recommend that you go out
16:13
and get one and I love know what you
16:14
just said as far as it’s not a matter of
16:16
not having the money because I hear that
16:18
excuse all the time when it comes to
16:20
mentorships I’m just I do once I get the
16:22
money then I’ll get a mentor you’ll
16:24
never get the money you’ll never get a
16:25
mentor so go get a mentor and then
16:28
you’ll get the money by getting the
16:29
mentor first that’s right and just be
16:31
very aware you know that we have a
16:33
series of questions that we recommend
16:35
that people ask you know in that mentor
16:37
but again or in finding that mentor and
16:39
as you mentioned you can have mentors in
16:40
different areas of your life you know
16:41
you can have one for health one for you
16:43
know weight loss relationships money
16:44
business so you can have you know and I
16:46
have you know anywhere from three to
16:48
five different mentors at any given time
16:50
and the point is however let’s say if
16:52
you have a business mentor you don’t
16:54
want to have like five different
16:55
business mentors because you get that
16:57
whole thing which is there’s that old
16:59
joke you know what is a camel it’s a
17:01
racehorse that was designed by a
17:03
committee right you know it’s like kind
17:05
of put together kind of funny about you
17:07
know my camel friends but you get my
17:09
point with the name like Noah I have to
17:11
be sensitive to all animals anyway I get
17:14
my point day but anyway you get my point
17:16
so you know you find that mentor but
17:17
again I just got to reiterate that make
17:19
sure because what we see out there in
17:21
this industry right now it’s all guru
17:23
driven it’s look at me look at my you
17:26
know cars and all that stuff again
17:27
nothing I’m not saying anything wrong
17:28
about that I mean yeah we want it you
17:30
don’t wanna be following somebody’s
17:31
living in a van down by the river right
17:32
I mean that makes sense
17:34
but at the same time is well have they
17:36
is it just about them or is have they
17:39
helped anyone else do they have other
17:40
success stories and that’s why it’s so
17:43
crucial and you know really we see this
17:45
so
17:46
and that people have spent I mean like
17:48
that woman you know who’s on our praise
17:50
page Susan she spent $60,000 on all
17:53
those you know gurus and stuff and she
17:55
was about to go bankrupt and then you
17:58
know she hired me and we were able to
17:59
get her to a six-figure income in less
18:01
than a year
18:02
so again systems versus personality I
18:05
love that love it well he’s been a
18:08
little bit time talking about the funnel
18:09
that you’ve created here because I’m
18:10
surely fascinated by it this is so
18:13
typically a lot of people when they
18:15
think of a book they think of a free
18:16
plus shipping offer funnel right and
18:19
which again is fantastic yours is unique
18:22
because when you again go to take a look
18:25
at send me a book Noah calm because what
18:29
you’re gonna find there is you have a
18:30
phone over the top which I love because
18:32
you actually are allowing people to call
18:34
call they don’t want to go online so I’m
18:37
kind of curious how many phone calls do
18:38
you get from that I’m just I don’t keep
18:39
track specifically from that number but
18:41
do you get a lot of people just calling
18:43
in we really don’t and that’s what
18:45
people are afraid of because they say oh
18:47
I don’t want to put my phone number up
18:48
there because everybody know they really
18:50
won’t call them nobody nobody picks up
18:51
the phone anymore that’s it’s all arias
18:53
but what I always teach my clients when
18:56
you know when I help my clients build
18:57
their funnels is you’ve got to have that
18:59
phone number because it shows that you
19:01
exist on the earth you don’t love that
19:04
oh my gosh Oh awesome
19:06
we’ve all been burned by internet
19:08
whatever right we know that everybody is
19:11
skeptical cynical nobody believes
19:13
anything anymore so you’ve got to put
19:15
that phone number not to get phone calls
19:18
necessarily I mean of course we do get
19:20
phone calls but I mean probably one out
19:22
of sixty maybe I mean it’s a tiny number
19:25
because people don’t want to talk it’s
19:28
just Alerus I mean I’ve never seen a
19:30
millennial and their phone rings they
19:32
look at it like it you know kiss the
19:34
rattlesnakes oh my god anyways the point
19:40
is again I I do and like I said we teach
19:42
our clients is when we’re final building
19:44
is that just you’ve got to have that as
19:47
a trust element it’s just as important
19:49
as all those trust symbols that go on
19:51
your order page in my opinion no I love
19:53
it I think that’s super critical and
19:56
the great part of getting go to take me
19:58
take a look at sent me a book Norcom
20:00
where the first things you see in the
20:01
upper left-hand corner is your logo but
20:04
I think it’s really cool again just from
20:05
a trust area is you’ve got them in there
20:07
for basically 20 years you’ve got this
20:09
banner business in from 1997 2017 which
20:13
basically helps people go oh this guy is
20:15
not a flash in the pan he’s actually
20:17
been around a long time and need help
20:19
with your phone never before they see
20:21
anything else and I think that’s again
20:22
all about trust and then it goes right
20:25
down opposite to picture the product but
20:28
I love your your headline here basically
20:30
is if you’ve got 45 minutes to read this
20:31
book I guarantee no to work a financial
20:34
miracle in your life how to avoid the
20:35
three massive money mistakes even smart
20:37
people make great headline but I love
20:40
the time element because a lot of time
20:41
people are frustrated think oh you know
20:44
I just don’t have time to read a book
20:45
I’m just you know there’s got to be a
20:47
faster way that’s so I think it’s I I
20:49
love what you’re doing and the part I
20:51
would love for you to address right now
20:52
and that is you’ve got a button at the
20:54
bottom basically of either sit you says
20:58
click the button below for instant
20:59
access either download a free copy or
21:01
order the paperback shipped to your door
21:02
what I’ve loved from a split testing
21:06
standpoint if you don’t know your
21:07
numbers that’s fine on that but do you
21:09
know how many people go for the download
21:10
versus the paperback I do know exactly
21:13
and and thank you clickfunnels Thank You
21:16
Russell for giving me great statistics
21:17
hey I mean I have let’s just say that I
21:21
have tried other platforms Wow man I
21:27
tell you I with all of our coaching
21:29
clients I definitely recommend
21:31
clickfunnels you know number one no
21:33
question about it
21:34
so yeah I mean I I’m I’m a numbers guy
21:36
I’m a statistics guy nothing gets me
21:39
more excited than a pie chart I’m like
21:41
just give me a pie chart and I’m like
21:43
happy for a week you know so so I love
21:47
clickfunnels that’s you know a function
21:48
I use it literally every day and so yeah
21:51
I mean right now our opt-in is 70%
21:54
according to click phones I mean that’s
21:56
what it says so those numbers are
21:59
accurate which I think they are that’s
22:01
freaking awesome for the e-book that’s
22:03
the download 70% opt-in once they get to
22:06
that opt-in page 70% I mean that’s
22:07
that’s enormous that’s
22:10
during the huge and then for the for the
22:13
when you you know to pay the $7.95 to
22:16
get the paper excuse me the hard copies
22:19
shipped to your door that’s about 20% so
22:21
it’s still very good
22:23
that’s crazy cool and I get no I think
22:25
it’s fascinating because a lot of times
22:26
you know people are doing a free plus
22:27
shipping off and that ah I’m more
22:29
worried about the average cart value
22:30
than I am about you know just the the
22:32
lead Jack I think you’ve done such an
22:34
amazing job Noah of getting Li Jin and
22:36
Anna sail all at the same time so
22:38
congratulations thank you it’s worked
22:41
extremely well the other thing I I just
22:44
I’m so impressed with your pages there’s
22:46
so much social proof on the very first
22:48
page and I think in times people forget
22:49
the importance of that you start at the
22:51
very top with social proof and at the
22:52
very bottom you know noticing John has
22:54
been featured on ABC NBC hallmark Co
22:56
fire forbes.com Huffington Post and I
22:59
think it’s so important people
23:01
understand the importance of getting
23:03
that um I know a lot of people always
23:05
ask well gosh I haven’t been featured on
23:07
those things which so what should I do
23:09
any tips for people as far as if they
23:11
haven’t been on as many places you’ve
23:13
been how they can put social proof on
23:14
their page yeah absolutely and one thing
23:17
not to do is lie so don’t do that don’t
23:22
make it up and don’t do one of those
23:24
farms I’m seeing a lot of this now and
23:27
and I don’t know how that works really
23:29
but I see hey guarantee we get you on
23:31
ABC and all you know you cannot
23:33
guarantee you’re gonna get it right we
23:36
could do that I mean unless you’re
23:38
talking to the guy who happens to own
23:39
ABC which you’re not so anyway that I
23:42
mean look at the fact is you know media
23:45
meaning traditional media TV radio
23:48
podcast blogging you know even
23:51
newspapers and yes people still read
23:53
newspapers what you know those are those
23:57
are important as you just said for
23:59
social proof what’s so funny just
24:00
there’s a quick aside we did have a
24:02
version of that page without the social
24:04
proof on it just to test it I mean it’s
24:06
just literally talking about cleaning we
24:07
leave those like blank except that in
24:09
the middle and that was getting 60%
24:11
Upton which is still damn good as soon
24:13
as we put those trust amounts in it went
24:15
up to 70% so huge so I mean really quick
24:19
basically you know we have all media
24:21
training stuff that we also work with
24:23
our
24:23
it’s on but very quickly what you would
24:25
do is you just have to look for timely
24:27
topical controversial topics basically
24:31
that’s what the media is looking for
24:32
timely topical and controversial you
24:35
know so just look at what’s in the news
24:37
right now and you know you just kind of
24:40
go okay well here’s my take on that and
24:42
then the second part of course is
24:44
finding that producer finding the people
24:47
to write to about that what’s really
24:49
nice right now is there are so many
24:52
podcasts I mean you just go to iTunes
24:54
and type in whatever niche you’re in
24:56
whether it’s marketing or self-help or
24:59
relationships parenting religion I mean
25:02
you know there’s just tens of thousands
25:04
of podcasts and most of them by far are
25:07
looking for guests by far most of them
25:09
are always looking for guests so you
25:11
just do a little research or you can
25:12
hire a VA to do that you know we have
25:15
one of our VA s that’s working on that
25:16
for me and honestly it just kind of
25:19
becomes just a machine but basically it
25:21
comes down to that as I said the the
25:23
timely topical controversial topics put
25:25
your own spin on them contact those
25:27
producers and you know you just have to
25:30
keep working at it and do keep a
25:31
spreadsheet of your efforts too because
25:33
that’s important so you can do the
25:34
follow-ups I love it well no it’s just
25:37
so made I love even your next pages
25:39
that’s kind of going through your love
25:40
your the two-step order form you know
25:42
shipping on one side information on the
25:44
other love the video on there but I
25:46
think the part I’m super and get obvious
25:48
you’ve got a ton of the you know trust
25:49
guard type of stuff down there but the
25:51
part I love is are your testimonials
25:53
below it them you’ve got three different
25:54
testimonials and I think the problem
25:57
that a lot of people make the mistake on
25:58
which is so cool to see obviously didn’t
26:00
and that is you know pig people
26:02
typically gonna just put the test or the
26:03
video there and expect a person to read
26:05
so just play it and listen and you’ve
26:07
actually got a caption under each one of
26:09
them under my annual income in 44 days
26:11
following Noah’s formula like oh my gosh
26:13
I need to hear that one or they all say
26:16
freeze percent after working with Noah
26:18
or I went from a total failure to build
26:20
a multi-million dollar company using
26:21
those methods I mean it’s just awesome I
26:24
also love how the the image is actually
26:28
only half of the video screen the way
26:30
it’s that comes a cried right it
26:33
enhances that curiosity I just an
26:36
amazing job you got
26:37
Amazon on you I mean everything is just
26:39
like that’s why I want to make sure we
26:41
talked about the funnel only because I’m
26:42
so impressed with the way you guys have
26:44
done it it’s just neat and then the very
26:45
bottom you’ve got three different
26:46
bonuses that are awesome as well so well
26:49
listen hey Dave I really appreciate this
26:51
and please tell Russell that I would be
26:53
happy to speak at you know the next
26:54
funnel hacking live and and talking
26:56
about all this because Russell Russell’s
26:58
been a huge influence on me I’m a huge
27:00
russell brunson fan and and he wouldn’t
27:03
remember this but i took a class from
27:04
him literally probably back in 2007-2008
27:08
when he was teaching something was I
27:11
think was with Jim Edwards or Armand
27:13
Warren or something like that I think
27:14
was anyway one of those guys and you
27:17
know I just I I love Russell I love how
27:20
he simplifies things I love how he
27:22
always gives great value so you know
27:24
he’s been a great inspiration to me and
27:27
you know certainly I am honored to be on
27:29
this program and and you know anything
27:31
that I could do to help you guys I’m
27:32
happy to do it well thank you so much so
27:35
again everyone I highly recommend you go
27:36
take a look at the funnel if nothing
27:38
else funnel Hacket but get the download
27:39
of the book by all means if not buying
27:41
it so gonna send me a book Noah calm and
27:44
again if people wanted to get ahold of
27:45
you and learn more about you and your
27:47
programs where else do they go just go
27:49
to our main website and Noah st. John
27:51
calm my name and OAH st jo hn Noah Saint
27:55
John calm and yeah you know we’ve got as
27:58
I mentioned we got coaching we’ve got
27:59
online programs money mindset mastery we
28:01
help you build your six-figure business
28:03
machine you know media coaching and you
28:06
know funnel building and basically
28:08
everything from in our game an outer
28:09
game we have it all covered I love it
28:11
well any parting words before we wrap
28:13
things up here well I’ll just say again
28:15
Dave what a pleasure and an honor it is
28:18
to be here and I’m just a huge
28:20
clickfunnels fan so you guys keep doing
28:22
what you’re doing
28:22
we’ll do that Thanks appreciate it we’ll
28:25
talk to you soon thank you thanks for
28:27
listen to funnel hacker radio podcast if
28:29
you’d like to be notified anytime we
28:30
release a new episode just subscribe
28:32
over at Otto hacker radio.com in
28:35
addition to that we’d love to send you a
28:37
free gift you can find that free gift at
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funnel hacker radio.com forward slash
28:42
free trial one last thing is we love
28:45
giving away cars so if you’d like access
28:48
to a free dream car
28:50
you have to do is build a funnel hacker
28:51
radio.com forward slash dream car and
28:54
you’ll get all the details thanks again
28:56
for listening

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