[Official Training] ClickFunnels Action Score

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YouTube Transcript: English (auto-generated)

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[Music]

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hey there it’s Irina Z and in this video

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we’re going to talk about action scores

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so what is an action score and actually

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score is it calculated based on our

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algorithm to grade each contact that’s

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in your contact list so what we have for

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our action score totalling is we use is

00:23

the social frequency their recency their

00:26

frequency and their value so each of

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these can be rated one to 100 and for

00:32

example the recency score so for right

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over here is worth a potential twenty

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five points the frequency score is worth

00:40

of potential twenty five points the

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monetary value right over here is also

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worth twenty five potential twenty five

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points and the social worth is also

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worth the potential twenty five points

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so just to break this down a little bit

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in the social category its based on the

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total number of social profiles the

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contact has in the recency it is based

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on in the recency the contact is greater

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than how recently they have opted into

01:08

your page under the frequency tab it is

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graded based on how often the contact is

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interacting with your pages or

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purchasing products and right over here

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for the value it is based on the value

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so anything that the contact is that are

01:25

purchased or receive the way that you

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would essentially do the math to achieve

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this number right here which this

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contact has an action score of 50 is by

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doing some simple math of the algorithm

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and I’ll kind of break that down for you

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so if we come over here and we see that

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the social score for this is one percent

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what we’ll do is multiply the twenty

01:47

five potential points by the one percent

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and then we’ll go ahead and add the

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recency which is going to be the next

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portion of it and we’re going to do the

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recency which is going to be twenty five

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times one hundred percent for the

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recency then we’ll do plus for the

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frequency twenty five times one percent

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and then we’ll do the value which is

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going to be twenty five times one

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hundred percent

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and then we’ll add the fields together

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and round up to the action score which

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in this particular contact is 50 so if

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you run into any trouble with this or if

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you need any further clarification on

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how the action score works within

02:30

clickfunnels please reach out to our

02:32

support team and they would be more than

02:33

happy to help thanks so much

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