ClickFunnels™ Helpdesk Support Video
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[Music]
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hey there it’s Irina Z and in this video
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we’re going to talk about action scores
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so what is an action score and actually
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score is it calculated based on our
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algorithm to grade each contact that’s
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in your contact list so what we have for
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our action score totalling is we use is
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the social frequency their recency their
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frequency and their value so each of
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these can be rated one to 100 and for
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example the recency score so for right
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over here is worth a potential twenty
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five points the frequency score is worth
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of potential twenty five points the
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monetary value right over here is also
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worth twenty five potential twenty five
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points and the social worth is also
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worth the potential twenty five points
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so just to break this down a little bit
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in the social category its based on the
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total number of social profiles the
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contact has in the recency it is based
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on in the recency the contact is greater
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than how recently they have opted into
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your page under the frequency tab it is
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graded based on how often the contact is
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interacting with your pages or
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purchasing products and right over here
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for the value it is based on the value
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so anything that the contact is that are
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purchased or receive the way that you
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would essentially do the math to achieve
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this number right here which this
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contact has an action score of 50 is by
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doing some simple math of the algorithm
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and I’ll kind of break that down for you
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so if we come over here and we see that
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the social score for this is one percent
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what we’ll do is multiply the twenty
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five potential points by the one percent
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and then we’ll go ahead and add the
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recency which is going to be the next
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portion of it and we’re going to do the
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recency which is going to be twenty five
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times one hundred percent for the
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recency then we’ll do plus for the
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frequency twenty five times one percent
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and then we’ll do the value which is
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going to be twenty five times one
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hundred percent
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and then we’ll add the fields together
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and round up to the action score which
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in this particular contact is 50 so if
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you run into any trouble with this or if
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you need any further clarification on
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how the action score works within
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clickfunnels please reach out to our
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support team and they would be more than
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happy to help thanks so much
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