Only Those With Brass Balls Can Compete With Us, Do You? | FHTV Ep 107

Funnel Hacker TV - Behind The Scenes - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00

(light music)

00:02

  • We may or may not have some brass balls

00:03

here in the office.

00:04

  • This is always crazy in the office.

00:06

There’s a box! (screams)

00:07

With a box, there’s excitement.

00:08

  • You guys ready for this?

00:09

This is the first proof of… - No way! (screams)

00:14

(upbeat music)

00:28

  • [Cameraman] Oh, look who’s in the office.

00:29

Todd’s in the office. It’s his birthday.

00:32

Did we sing happy birthday to Todd yet?

00:34

  • Not yet. I haven’t had a cake, though.

00:35

  • [Cameraman] You haven’t had a cake. We need a cake!

00:36

Someone get a cake for Todd

00:38

and then we’ll sing happy birthday.

00:39

(light music) ♪ Happy Birthday ♪

00:45

(clapping) (techno music)

00:53

  • And now I’m at a secret meeting.

00:55

Right over there, Melanie’s here.

00:56

Dr. Chad Woolner, he’s doing an event tonight

00:58

for chiropractors, I’m coming to teach them how

01:00

to de-commoditize their business.

01:02

Are you excited for this, Melanie?

01:02

  • I’m super excited for this.

01:04

  • (laughs) Here we go.

01:05

  • I want people to know, as incredible of an entrepreneur

01:08

as this guy is, he is that much,

01:10

if not more of an incredible friend.

01:12

He is such an incredible human being.

01:15

(upbeat music)

01:30

  • We wanna practice hooks in the office

01:32

and so we had everybody here on the team

01:35

write a couple hooks to sell the Dotcom Secrets book.

01:37

So I’m putting up all the ads of everybody

01:39

and so far like five dollars have been spent

01:42

on everyone’s thing 'cause we just put it up today.

01:43

Anyway, Nick is crushing it right now. (clapping)

01:48

Nick has, so far, two sales, to everybody’s zero sales.

01:54

  • Are you seeing those through his affiliate link?

01:55

  • Yeah, my affiliate link.

01:56

  • (laughs) Congrats, that’s awesome, dude.

01:58

Nick’s going from funnels to traffic, watch out.

02:02

  • So we’ve got Nick and Josh tied at four sales,

02:05

but Josh is winning at seven dollars and 20 cents a sale

02:08

and Nick’s at seven dollars and 63 cents a sale.

02:10

  • Oh, real close.

02:12

  • We’ve got all the exact same audiences,

02:13

the exact same images, the exact same headline.

02:16

All they adjusted was the hook on the top,

02:18

the social hook, so… - Oh!

02:20

(jazzy music)

02:22

Brandon has been making me film videos all day today

02:24

for the new Funnel Builder Secrets.

02:25

The last video, this is the last outline,

02:27

are you excited?

02:29

  • Heck yeah. It’s always a good day

02:30

when we’re filming videos.

02:31

  • You guys wanna see behind the scenes of the set up?

02:33

(upbeat music)

02:37

  • So basically, we’ve got a three-camera shoot.

02:39

We’ve got two camera’s in the back, one’s wide

02:42

and one is a tight, and then we’ve got the overhead camera,

02:45

which is really cool, and that’s, I think,

02:47

what differentiates your stuff

02:48

from everyone else’s right now doing training videos.

02:51

  • You have the overhead camera

02:52

and what’s the overhead light for?

02:53

  • So the overhead light actually separates Russell,

02:55

'cause if you can see, we’re shooting on a black background

02:57

and Russell kind of has dark hair

02:59

and so without that light, he would kind of fall away,

03:03

I guess, so this actually separates him from the background.

03:07

  • Very cool, and what’s this light back here for?

03:09

  • It’s these two lights, actually, these are the side lights

03:12

and these will actually light up the whiteboard.

03:15

The idea is to have it evenly lit,

03:16

so that’s why we have two, they’re both at the same height.

03:18

  • [Cameraman] So I write stuff right here and you see

03:20

this is what’s gonna show up

03:21

on the camera right there. Oh yeah.

03:23

  • And then we’ve got, what I absolutely love is

03:25

the Keynote Flow Celeb 200, that is an expensive light

03:29

only for Russell Brunson, - Just for surprise.

03:30

  • who is a celebrity, as you all know.

03:32

  • A celeb. So this one lights this direction

03:35

and this one lights this direction to get rid

03:36

of all the glare. - Correct.

03:38

And then this one is what creates like a nice glint

03:41

in the eye, which I absolutely love.

03:43

And if you don’t know, pay attention to anything

03:45

of Russell’s videos, he always has a glint in his eye

03:47

'cause if he doesn’t, then I haven’t done my job.

03:49

  • (laughs) Did somebody else record that video?

03:50

  • That’s right. - And then there’s the camera

03:52

up top and the light up top

03:53

to make my head glow, my hair glow.

03:55

♪ Just let your soul glow. ♪

04:00

So that’s what’s happening right now,

04:01

we’re jumping back into the training,

04:03

so there you go, Funnel Builder Secrets version 2.0

04:06

is coming soon to a funnel near you.

04:09

  • Developers in town today and most of these guys

04:11

have never heard the story of exactly

04:13

how Click Funnels came about, so Russell and Todd are

04:16

on stage, in our event room, telling the story

04:18

and everything that’s been going on so check this out.

04:20

(electric guitar music)

04:34

  • Way, way depressed Friday afternoon.

04:37

I don’t know what’s gonna happen here.

04:38

These guys are just hanging their heads.

04:40

  • Not a good way to end the week. (laughs)

04:42

  • [Cameraman] John, what’s happened here?

04:43

  • It’s all switching up now, okay.

04:45

Kevin jumped to the lead - What place was Kevin at?

04:48

  • in the hook contest. He was third.

04:50

  • This morning he was third. - Yeah.

04:51

  • Question is, when does the contest actually end?

04:53

  • 50 sales. When accounts reach 50 sales, we’ll stop them

04:57

and we’re just gonna see who has the best CPA.

04:58

So Kevin’s in the lead at 14 dollars and 78 cents.

05:02

Nick is behind him by 50 cents.

05:04

Josh is behind him by two bucks.

05:08

  • (cheers) How many sales?

05:10

  • They all have six. They’re all tied for six sales.

05:12

  • Tied for six.

05:13

  • But it’s all about CPA in the end,

05:14

'cause everyone’s gonna reach 50 sales.

05:17

(upbeat music)

05:18

  • Wow. Our whole office smells just amazing right now

05:22

and this is the man - Hey! How’s it going?

05:23

  • who’s responsible for the smell.

05:25

Literally, no one can get any work done

05:27

because of how amazing it smells.

05:28

  • I guess the mail lady came and she wondered

05:30

where it was coming from and I guess it’s clear

05:31

down the street now.

05:32

  • Look at this thing! You are so sad

05:36

that you’re not here right now.

05:37

Six cuts a tri-tip, Myles mixed up our seasoning today,

05:41

his dad provided our big cooker and some good fruit wood,

05:44

little bit of smoke in there, and some charcoal.

05:47

See that nice black crisp?

05:49

  • Then this is linguica.

05:51

  • So what is linguica for those people

05:52

who aren’t familiar with it?

05:54

  • It is a Portuguese sausage.

05:55

It’s the appetizer, so while this finishes cooking,

05:57

this will cook up real fast, it’s already cooked.

05:59

Cook it up, slice it up, throw in a tortilla.

06:00

A little salsa, a little avocado.

06:02

(jazzy music)

06:15

  • We’re waiting for John.

06:17

John’s got the magic numbers about ready to come out here.

06:19

Telling people exactly where does the bullpen sit.

06:22

  • Okay, alright, ready for this?

06:24

  • No. - Oh man.

06:26

  • Some AdSense has been turned off, camera.

06:28

  • So why would you turn something off?

06:30

  • Over-perform and we can’t keep up. (laughs)

06:33

This was one of those scenarios, you know,

06:34

Stephen Larsey used to tell this story.

06:35

He’d go in, he’d build a funnel for somebody

06:37

and they’d say “Oh my gosh, this is awesome”

06:38

and then the next day, they’d say

06:39

“Turn it off, turn it off!”

06:40

Almost bankrupt them, 'cause there’s

06:42

so many sales coming through, the exact same thing happened

06:43

with me with my hook, so, mine was turned off

06:46

because it was doing too well.

06:48

  • [Dave] John, does that sound…

06:50

  • Well the almost bankrupting part’s true,

06:52

it just didn’t make any sales (laughter)

06:55

  • [Dave] Alright, JP, what do we got?

06:57

  • Josh is in first place. - What?

07:01

  • Pulling ahead even more of Nick

07:04

  • What? - by about a dollar and…

07:07

No, 98 cents. (clapping)

07:11

  • Way to go!

07:13

  • [John] In second place is Nick.

07:16

Next place comes in Karen pulled up to third place.

07:20

  • Oh no! - Kevin comes in fourth place.

07:27

Jake is in fifth place.

07:31

  • [Cameraman] And this two (mumbles) stuff

07:33

is getting insane.

07:34

So, as you can see here, this wall, all filled up.

07:37

We’re gonna have to like move light switches

07:39

and thermostats and everything else.

07:41

It’s even behind the door here,

07:43

it’s over the top of the door,

07:45

it’s coming down the side.

07:46

We’re running out of wall space

07:48

because, on the other walls,

07:49

we have our eight figure award, the big “X”.

07:53

Ten million dollars. Due to the light,

07:55

you can’t see it very well, but show you on this side here.

07:57

Basically, we’ve got six of them there,

07:59

we’ve got 12, so basically that’s 18, 19.

08:03

We actually have four more and they’re filling in this.

08:06

We’re probably gonna have to move this painting.

08:07

I don’t know what we’re gonna do.

08:09

We have more awards than we have wall space right now.

08:11

So, we’re actually gonna be, actually out here there’s dirt.

08:14

We’re buying this lot, right back here,

08:17

to build another building, just so we can have wall space.

08:22

We needed a building as well, but we all,

08:24

we need more wall space.

08:27

  • What’s in the box?

08:28

  • You guys ready for this?

08:29

This is the first proof of the fattest book,

08:33

  • [Dave] No way! (screams)

08:36

Dude, that is killer legit.

08:37

  • This is the Upsell offer we’re about to sell the crap out of.

08:40

(mumbles) I’m actually the first to film this. Really quick,

08:42

so the actual book is this fat, not this fat.

08:45

(laughter)

08:47

This is crazy. Anyway. - Can you say value?

08:50

  • So here’s half of the book

08:51

that we’re selling in the up-sell.

08:52

(jazz music)

08:55

  • May or may not have some brass balls here in the office.

08:58

What are these? Alright, so they’re asking

09:00

what’s the story behind it, so I’m gonna tell you

09:02

my side of the story, then Dave’s got his side

09:03

of the story, 'cause this is a good story.

09:04

So Dan Kennedy has a course called The Brass Balls Factor.

09:08

It’s a copyrighting course teaching you

09:09

that if you wanna be like a really expensive,

09:11

highly paid copyrighter, the big secret is you have

09:13

to be able to quote your prices with a straight face.

09:15

And then, he was telling the story about how like

09:17

the first time he quoted a guy like, I don’t know,

09:18

like 50 thousand dollars for a sales letter,

09:20

the guy’s like “whoa!”

09:22

He’s like “Where’s your wheelbarrow?”

09:23

And he goes “What do you mean?”

09:24

He’s like "The wheelbarrow you used to wheel

09:26

in those brass balls. He’s like how did you quote me

09:27

50 thousand dollars for a letter?"

09:28

Anyway, so the whole course called Brass Ball Factor

09:30

and like how to actually charge what you’re worth.

09:32

So that was kind of a funny thing.

09:33

So then, fast forward a couple years later,

09:34

after we listen to that course,

09:36

we had our sales floor and we were selling everything

09:38

for like 25 hundred bucks, trying to get the sales guys

09:40

to sell for five grand or ten grand

09:42

but they’re all scared of it 'cause they’re like (mumbles)

09:43

“it’s only worth 25 hundred”

09:44

I’m like “No, dude, it’s worth way more,”

09:46

So we bought these initially and we had

09:48

the brass balls award for whoever could pitch and close

09:50

the highest deal of the week got the brass balls

09:53

on their desk for the entire week

09:55

and it was so scary to find one guy sold it for five grand

09:57

and was like “Oh!” And he got brass balls

09:58

and everybody else wanted them, so they started selling

10:00

five grand and then started going to six

10:01

and then seven and then it became the award that got put

10:05

on the desk of whoever pitched the highest deal.

10:06

Then, fast forward to…

10:08

  • Affiliate challenge. But I was so excited.

10:10

One of my very first, I had just met Russell,

10:12

I was so excited to find a way of actually

10:15

selling his products, and I thought,

10:16

if I could sell his products,

10:17

maybe he would become my friend.

10:18

(laughs) - That’s the secret,

10:20

by the way, just sell my products. I’m just kidding.

10:22

  • It’s the world, it always works that way.

10:24

And so I tried as hard as I could,

10:25

and I built a list and I had thought,

10:27

you know what, all the prizes out there,

10:28

the one I want is this, the brass balls.

10:31

Because I have four boys, and with four boys

10:33

in the house, there’s a ton of testosterone going on

10:35

and I thought, this would be one of the best lessons

10:37

I could ever teach my kids.

10:39

And I remembered Dan Kennedy’s story,

10:40

'cause when I followed Dan, I thought,

10:42

I want my kids to grow up with this ability

10:44

to be able to ask for anything and get it.

10:46

And so I thought that would be like the best token.

10:48

So I did everything I could and I forget how many I sold,

10:50

but I got it, and I was so excited.

10:52

So they sat up on my shelf and my kids were like

10:55

“What is that?”

10:57

And so they were, brass balls became the big thing

10:58

in the Woodward household, anytime anyone did something

11:01

really cool, it was like “dude, you got brass balls.”

11:03

The old set is very worn. - Those aren’t brass anymore.

11:05

  • These aren’t brass because these actually got thrown

11:08

in our pool (laughs) because they’re boys, so they,

11:12

they were throwing them at each other,

11:13

they became shot puts, these were very well used

11:16

and so I’m sitting there thinking,

11:17

we have this amazing contest coming up

11:18

and I want it to be something really super cool.

11:20

So I was listening to Dan Derek’s course,

11:22

and he reminded me, you have to have something

11:23

for every tier, and I thought, we need to have a tier

11:26

where people get the brass balls.

11:27

So I asked Myles to order, to see if they still made them

11:30

and that’s - Oh, they still got them.

11:33

  • Okay, now, the other backstory is

11:34

when we did that launch, it was

11:35

for the top ten affiliates got brass balls

11:36

and one of the top ten was Jennifer Ledbetter.

11:39

So I messaged her, I was like "hey, just so you know,

11:41

we’ll get you anything, like you don’t have

11:42

to have brass balls,"

11:44

and it’s funny, she wrote back, she was like

11:45

“No, like, dude I want the brass balls,”

11:46

she’s like, "this is a big deal, I wanted to be one

11:48

of the men and win brass balls."

11:49

And I was like, “Okay,” so we sent her brass balls too, so

11:53

there you go. - Super cool! Brass balls work!

11:55

(techno music)

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.