Pinterest Marketing Secrets - Funnel Hacker Radio #178 with Guest Julie Stoian

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward welcome back to radio
00:18
today is another day where you get the
00:21
opportunity to having both myself and
00:23
Jewish stoyan on the call welcome Julie
00:24
hey hey hi everybody so glad to be here
00:27
if you haven’t already listened to Julie
00:30
she did her own podcast with when we
00:32
first started what seems like an
00:34
eternity ago a couple weeks ago we just
00:36
had or a couple episodes ago we had her
00:38
on talking about becoming the very best
00:40
in the world and today what I want to
00:42
talk about are some of the traffic
00:43
secrets we’re gonna open up a kind of
00:44
traffic secrets series here kind of
00:47
might be the opportunity to kind of
00:48
bugging and picking her brain on
00:50
different things
00:51
today’s topic is Pinterest and your
00:53
sales funnel so with all that said let’s
00:55
just dive right into this Julien let’s
00:57
talk about Pinterest is something I have
00:59
never I get I don’t know if it’s a
01:01
gender thing I don’t know what it is but
01:03
Pinterest is just not my thing
01:05
so I needed you to come on board
01:07
basically tell us how in the world you
01:08
use Pinterest to drive traffic to your
01:10
sales funnels well it’s okay it is I
01:13
think it is really a gender thing
01:15
because Pinterest is a heavily female
01:17
dominated platform for sure so a couple
01:20
things to know immediately about
01:21
Pinterest is the first thing is it
01:23
started out as a social network but it’s
01:25
really a search engine it has not it’s
01:27
not really a social network anymore so
01:30
the three largest search engines in the
01:31
world are Google Amazon and Pinterest so
01:35
if you have a female audience you it’s
01:37
like you cannot afford not to be on
01:40
Pinterest because it is used as almost
01:44
as much as Google especially in niches
01:46
that have to do with food and health
01:48
even niches like starting your own
01:50
business and business opportunity niches
01:53
so much fashion all that kind of stuff
01:56
is all on Pinterest so what I want to
01:59
talk to you about today is that one of
02:02
my clients Caitlyn from proofread
02:04
anywhere she’s a two comma Club winner
02:05
the primary source of her to comma Club
02:09
award came from Pinterest and so people
02:12
know that no I know it was Pinterest
02:15
that did it I know I know dr. Berg yeah
02:19
exactly so so the way Pinterest works
02:23
and how it works differently is that on
02:25
Facebook you send people to a landing
02:28
page Pinterest hates landing pages so
02:31
your sales funnel can’t you can’t send
02:34
people directly to a landing page you
02:36
have to send people to a blog post and
02:38
that blog post can be written or it can
02:40
be video it can be show notes it can be
02:43
as long as it’s on a something that
02:45
looks like a blog whether it’s a
02:47
clickfunnels page doesn’t really matter
02:49
like just make it look like a blog post
02:51
of some kind you send people from
02:54
Pinterest to the blog post and then in
02:56
that blog post is a pop-up or an image
03:00
or something that encourages them to
03:02
opt-in and that’s how you go into your
03:04
funnel so it’s kind of like when Russell
03:05
talks about a bridge page that’s kind of
03:07
what you need in Pinterest cool I love
03:09
that analogy so if you are in any of
03:15
those industries I said like you want to
03:17
start creating blog post type bridge
03:21
pages in your funnels and create
03:23
beautiful vertical Pinterest images to
03:28
put on Pinterest it has to be my
03:30
beautiful okay I want to talk about that
03:32
because that’s I suck at that right big
03:34
terrible with that kind of stuff and
03:36
again fortunately have Jake on our team
03:38
as great graphics guy but I mean both
03:40
you and Russell have this knack for
03:42
what’s cool and beautiful and all that
03:45
kind of stuff I don’t so what does a
03:47
person like me do for help yeah so the
03:50
simplest way to do it is first go to
03:52
Pinterest and search in the Pinterest
03:55
search bar and search what your what
03:56
your niche is right so it’s like you
03:58
know women’s fashion let’s say okay it
04:00
comes up look at the pins that naturally
04:02
catch your eye you’re gonna notice that
04:04
that most of them are vertical they’re
04:06
like 800 or 1200 sometimes though even
04:09
longer they’re like 800 by 1600 they’re
04:11
like really long vertical images if you
04:13
really stink at design the best advice
04:16
is to use canva and this is all you have
04:19
to do you go you find a free stock image
04:21
that you can use you put a stock image
04:22
try to make it a pretty stock image like
04:24
go to pixabay
04:26
or a place like that that has like cool
04:28
stock images don’t go to shut her sack
04:31
put the image on a vertical template and
04:34
then create a shape over it like a black
04:37
shape a white shape whatever color
04:39
matches your brand and make it a little
04:40
bit transparent so it’s like you can
04:42
kind of see the image but you can’t
04:45
really that creates a little bit more of
04:46
an artistic effect and then it puts some
04:49
beautiful spots and words over the shape
04:54
so you’ve got the picture you’ve got the
04:55
shape you’ve got the words and the words
04:58
need to be really bold because that is
05:00
usually what catches people’s eye on
05:01
Pinterest is like the text and then just
05:04
stick your logo somewhere once you’ve
05:06
done that template once save it in canva
05:08
and then every time you have a new post
05:10
or a new idea just swap out the stock
05:14
image on the bottom and then swap out
05:16
the text and you have your Pinterest
05:18
template super easy awesome man that’s
05:21
like value bomb like crazy
05:23
I love hello like that yeah so once you
05:26
have that image and that template you
05:28
can just keep reusing it create all
05:30
different kinds of bridge pages and you
05:32
only need one funnel you could just have
05:34
like 50 bridge pages if you want but
05:36
they all go to that same funnel and you
05:38
just create different pins and put them
05:40
on Pinterest awesome so the pins on
05:43
Pinterest then are leading to this
05:45
bridge page and on the bridge page I
05:48
know you mention as far as a blog
05:49
whenever I think of a blog I’m thinking
05:50
you know five to seven hundred words a
05:51
longer type of thing what types of
05:53
things can I have on that that bridge
05:56
page and what things can I not have well
05:59
so all I know is that Pinterest just
06:00
doesn’t like it when it’s like a squeeze
06:03
page where it’s like there’s no cons
06:05
it’s like just like a headline and
06:06
optoma they don’t like that so let’s say
06:09
even your your show notes for your
06:11
podcast right you put your your podcast
06:13
you put the show notes that’s it that’s
06:15
plenty
06:16
like it’s just some sort of content that
06:18
they can consume it doesn’t have to be
06:20
like this big long blog post oh I might
06:24
actually out using Pinterest for my for
06:26
this pacer for this uh my careers you
06:28
know so the the couple things to know is
06:32
make sure your images are vertical
06:33
always use a bridge page which can be a
06:35
blog post or it can be a bridge page
06:37
that you’re making click funnels yes
06:39
there’s some content on it this the next
06:42
thing you have to do is you have to find
06:47
group boards to join and this is a
06:49
little bit of work but you can find
06:51
people that will help you do this for
06:53
free I mean not for free but they’ll do
06:55
it for you for a service and when you
06:57
find group words you get more juice on
07:00
your pins faster so I can go on
07:03
Pinterest and I can pin a pope pin an
07:04
image right and I’ve got five followers
07:06
or I can join a group board that has
07:09
25,000 followers and pinned my pin on
07:11
there and it’s more likely to get repent
07:14
so is the whole game to reap anything
07:17
inside of Pinterest yeah so it used to
07:20
be it pinterest used to be where like
07:22
you would have to have your boards and
07:23
just one pin per like you didn’t want to
07:26
repeat your pins and all that kind of
07:28
stuff it was just like all like this
07:29
beautiful layout almost kind of like
07:30
Instagram but then it because it’s
07:33
become a search engine and it’s so
07:34
algorithm driven now it’s okay if you
07:38
repin things again and again and again
07:39
because Pinterest wants to see your
07:41
account as being active so there’s all
07:43
kinds of tools tailwind board booster
07:46
places like this once you fill up your
07:47
boards with content you just set it to
07:50
automatically keep Reap inning and repin
07:53
two different boards and group boards
07:55
and things like that and then pinterest
07:56
sees that your account is active and it
07:59
starts to kind of elevate your account a
08:01
little bit oh very cool so on the boards
08:03
what do you have to do to avoid being
08:04
spammy inside of the board I mean can
08:06
the owner the board kick you out because
08:08
you’re putting stuff on there yeah for
08:10
sure so when you go to a group board
08:12
it’ll tell you the rules it’ll be like
08:14
you can pin here three times a day but
08:16
you must also pin repin stuff from the
08:20
group board you know what I mean it’s
08:21
like a give-and-take kind of thing and
08:23
this can all be automated very simply
08:25
with board booster so simply so it
08:27
doesn’t really take that much time once
08:30
you set up your board booster account it
08:31
just does it for you and so you usually
08:33
just email them and they accept your
08:35
pins and then you can set the set the
08:37
schedule to pin and one of the things
08:40
about Pinterest is you don’t have to
08:42
produce all your own content you can
08:44
repin other people’s content and it will
08:46
elevate your rank on your Pinterest
08:49
account so you’ll see all the best
08:51
pinners they don’t just pin their own
08:52
stuff they pin other people
08:53
stuff because they’ve got their board
08:55
booster pinning a hundred times a day
08:56
Wow
08:58
so unlike YouTube where basically
09:01
they’re always looking for unique
09:01
content here on Pinterest they’re not
09:04
and so on Pinterest like with Facebook
09:06
you’re looking for followers and a lot
09:08
of the social sites you are are you
09:09
still trying to play that same game
09:11
inside of no it’s all it’s all like
09:14
keyword it’s all like keyword algorithms
09:17
stuff that’s why I’m saying it’s like
09:18
really like a search engine more than it
09:21
is a social network so you want to make
09:24
sure that your image in addition to your
09:26
image being beautiful your description
09:27
needs to be very keyword dense think of
09:30
it like you would from an SEO
09:32
perspective use those keywords and the
09:37
best way to find group boards is to find
09:39
somebody really big in your niche so
09:41
like let’s say you’re in food so you
09:43
type in food babe right and you go to
09:45
the food babes Pinterest profile and you
09:47
look at her boards chances are she’s on
09:50
a bunch of group boards and just click
09:52
on her boards and then you can see who
09:54
the owner is and what the requirements
09:56
are and you can see if you can get on
09:57
that group board that is awesome well
10:01
Julie again you I have no idea about
10:04
this topic and yeah I’ve been sitting
10:06
thinking it looks like crazy so anyone’s
10:07
watching the video very our funnel
10:08
hacker TV the reason I’m keeping the
10:11
left is I’m just taking a page of notes
10:13
so love this so obviously I know you’re
10:17
doing a ton of stuff here with
10:18
clickfunnels content writing and all
10:20
that kind of stuff people are gonna want
10:22
to know more about this Julie so how can
10:24
they get in contact with you or someone
10:25
on your team or something to find out
10:27
more about this whole Pinterest
10:28
opportunity thing you know I think this
10:31
traffic secret is crazy cool yeah well
10:34
you know I I’m trying to think the best
10:35
way to reach me I mean probably you
10:37
could just hit me up in the clickfunnels
10:39
group then you could just tag me in the
10:41
clickfunnels group if you’re not part of
10:42
the funnel hacker community I’ve got a
10:44
bunch of resources of people this is
10:45
what they do they do the scheduling for
10:48
you and all that kind of stuff so I can
10:49
definitely send you those names if you
10:51
want it’s like really up your Pinterest
10:53
game because it will yeah it it works it
10:58
works just like SEO works but you know
11:01
in those female-driven industries it
11:05
makes a huge huge difference
11:07
this is all like it becomes free traffic
11:09
I mean I know it’s like the golden
11:11
ticket you know yeah well before we wrap
11:15
things up anything else you want to say
11:17
about Pinterest just don’t don’t get
11:20
overwhelmed and think that you have to
11:22
be this massively cool blogger to get on
11:24
Pinterest because you can just make a
11:25
couple bridge pages and get on those
11:28
group boards and you can start to start
11:31
to gain some momentum that’s awesome so
11:33
go ahead guys run out to clickfunnels
11:34
comm get yourself a free trial there you
11:37
can go ahead and use click files to
11:38
create all those fun pages that Julie
11:40
was just talking about and that way you
11:42
guys will have bridge pages and they can
11:44
go directly straight into your opt-in
11:46
and generate a ton of cash and hopefully
11:48
just like Julie was able to for one of
11:50
her clients we soon will have you as one
11:52
of our two comma Club winners just like
11:54
Julius Julie thanks again so much love
11:56
having you on the show
11:57
well doctor real soon yeah bye guys
11:59
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12:29
listening

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki