Rachel Pedersen, The "Real" Side of An Entrepreneur

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their market and how you
00:12
can get those same results here is your
00:14
host Dave Woodward well I welcome your
00:19
excited
00:20
thank you John Mark for setting this up
00:23
we did it I mean we did this don’t
00:28
welcome to funnel hacker radio this is
00:29
I’m so excited is our very first time
00:31
we’re doing this with a zoom call Rachel
00:34
Peterson is on you guys if you don’t
00:36
know her I don’t know how you don’t just
00:44
have to meet that one computer this is
00:46
like the beauty of Facebook live
00:48
everything that can go wrong will yes
00:53
this is real live you can tell us that
00:55
we’re figuring this thing out on the fly
00:57
as we go so excited out Rachel I can’t
00:59
this is set to treat for me
01:01
so again Rachel welcome to funnel hacker
01:03
radio our podcasts we’re doing this
01:05
energy click follows group first time
01:06
we’ve been asking people what they
01:08
wanted to know about you but before we
01:10
get going I just love having you on and
01:13
you’re just like the epitome of a
01:16
person’s massive action taker remember
01:18
of our inner circle group two comma Club
01:20
way I mean sure you’re just crowd not
01:22
yet soon complete the work but the plot
01:26
agrees with all mclubbe later
01:29
so Rachel for those who make I don’t
01:31
know how they wouldn’t know you but if
01:33
they don’t just give a few few little
01:35
things about you and work it we’ve got
01:37
so much fun stuff to talk about as one
01:38
side right into it
01:39
well first and foremost I have to say it
01:41
if you ever hear Dave introduce you he
01:44
makes you sound so much cooler than you
01:45
actually are it’s amazing gonna pay this
01:48
man to write your BIOS so I’m Rachel
01:52
Peterson glad to meet anybody who hasn’t
01:54
yet seen my million ads that are always
01:56
running I’m a social media manager and
01:59
strategist as well as an educator for
02:01
social media managers I have 2,000 my
02:03
business I have a marketing agency where
02:05
I work one-on-one with incredible
02:07
clients and I absolutely love and the
02:09
other side which is the education piece
02:11
is the University where there are over
02:12
400 students from
02:14
the world and I have the opportunity and
02:16
privilege to lead them and serve them
02:17
every single day
02:18
teaching them feed best social media
02:20
tactics I love it
02:22
and if you haven’t seen any of our stuff
02:24
you the best part actually being in your
02:26
group and literally just seeing the love
02:28
that everybody who follows you has for
02:31
you I mean they’re just so complimentary
02:34
Rachel I’m so again do you want to learn
02:36
Facebook rachel is the queen Facebook
02:38
person to go to definitely take a look
02:40
at all the stuff she’s got going on but
02:42
we are so excited because we’re going to
02:43
talk about a topic we normally don’t
02:45
talk about we’re trying to figure out
02:46
fashion what should we talk about this
02:48
so we’re asking to talk about the real
02:51
side of things that’s how we’re going to
02:52
make a mistake so we’re talking about
02:53
the real side of things and what life is
02:55
really like as an entrepreneur so with
02:58
that said maybe what’s going to dive
03:00
right in when you say the real side of
03:02
things let’s just talk about first of
03:03
all your hair you have to okay this is
03:06
this is bad here at all times yes then
03:10
you have your beautiful flowing
03:12
Goldilocks blonde hair going and but you
03:15
only wash once a week so yes so that’s
03:19
one of the things that I think is really
03:21
important to talk about yes I know it’s
03:23
super you know superficial and talking
03:26
about hair but it’s kind of a metaphor
03:28
for everything is an entrepreneur so I
03:30
wash my hair once a week and that’s it
03:32
like I don’t have time to wash and
03:34
blow-dry my hair and the funny thing is
03:36
Dave I think sometimes we get this
03:38
really glamorous idea of what an
03:40
entrepreneurs life is like the reality
03:43
is if not jets on first-class and luxury
03:45
all the time the reality is sometimes
03:48
your kids get sick and you’re taking
03:49
conference calls your kids like throwing
03:51
up upstairs and you’re like quiet client
03:54
throw up more quietly you know there’s
03:56
so many things that are just real life
03:58
and if it’s rise ugly it’s super messy
04:01
but that’s one of my favorite parts
04:03
about this is figuring out how can I be
04:05
like a real normal person a mom a wife
04:08
you know a family member and a friend
04:10
well you know trying to also build this
04:12
massive business I love it I know that’s
04:15
been one of the main things we’ve been
04:16
trying to show through our funnel up
04:18
behind the scenes as far as fun hacker
04:19
TV and it’s been really fascinating for
04:21
us as we take a look at just the chaos
04:24
or things that happens I was talking
04:26
someone yes
04:27
with regard to some of the crazy things
04:29
that happened during our expert Secrets
04:31
book launch when all these facebook
04:32
lives and one of the things with the
04:34
internet crashed on us and like kidney
04:36
how could this have happened
04:37
and so but that’s part of life as an
04:40
entrepreneur and we just got back a
04:43
couple weeks ago from Pirates Cove we
04:45
were down there and I had the
04:47
opportunity got my kids my wife was
04:48
there with me and you know yes people
04:51
are I mean crazy crazy success but the
04:54
part that no one ever understands is
04:56
yeah that overnight success you’re
04:58
hearing about that was about twelve
05:00
years in the making overnight success
05:02
and so I want to kind of talk to you
05:04
more about your life and your experience
05:06
as an entrepreneur I know you’ve had the
05:08
ups and downs but people see you just
05:11
blow it up right now and think oh this I
05:13
could never do it because I’m not Rachel
05:14
it is kind of interesting I will say
05:17
everything has happened pretty fast for
05:19
me I’ve only been an entrepreneur and
05:21
now for less than two years and just
05:23
over a year full time so everything’s
05:25
happened very quickly but part of the
05:27
reason I think that it’s all happened so
05:28
fast is because of like you said what
05:30
nobody sees and it’s the two hundred
05:33
hour work weeks every single week for
05:35
like two years on end and you know your
05:38
family is like hello are you still alive
05:40
it’s really really tough and so I think
05:43
that’s one of the things that most
05:44
people don’t realize that if you’re
05:46
willing to put in the work you literally
05:48
will have success in whatever it is that
05:51
you’re working on as long as you put in
05:53
those hours nobody’s working two hours a
05:55
week and having massive success you have
05:57
to work hard now I will also say I’m not
06:00
a huge fan of promoting the hustle
06:02
lifestyle because I think it’s not
06:03
necessarily very balanced or good like
06:08
it’s been crazy I will say too I’ve lost
06:11
a lot of weight because I forget to eat
06:13
because I’m working so hard why that’s
06:16
not something I necessarily promote for
06:18
everyone it’s just something that I
06:19
personally really like I love working
06:22
and so you know it’s been hundred hour
06:24
work week for almost almost two years
06:26
now
06:26
but like you said everybody just sees
06:29
the high as they see the pretty they see
06:30
the good and it’s like no there’s been a
06:32
lot of ugly servants like ugly cry days
06:35
on this dirty love is so I think that’s
06:40
important of the people in
06:41
understand that I know that if it was
06:44
really kind of interesting for us last
06:46
year at our frontal hacking live when
06:48
Russell went through and kind of talked
06:49
about his in almost declared bankruptcy
06:52
a couple different times and the ups and
06:53
the downs it’s really what kind of
06:55
connected people with Russell even a
06:57
deeper level than they already were and
06:59
I know for your community it’s been that
07:01
way as well
07:02
that they they know your backstory they
07:05
know your origin story they understand
07:07
where you where you come from I think
07:09
because of that it resonates with them
07:11
but what would be some of the tips that
07:12
you would give to people who aren’t
07:14
quite as level of successes you’re
07:16
having right now but want to get that oh
07:18
one of the biggest things it sounds so
07:20
cliche but is to take action and I mean
07:23
big action every single day the fear
07:26
doesn’t go away you never feel ready
07:28
it’s never going to get easier if
07:30
anything it gets harder and bigger and
07:32
scarier and before you know it you’re
07:34
taking on bigger tasks but if you can
07:36
take action in your business every
07:37
single day whether it’s doing that thing
07:39
that you’ve been pushing off we’ve all
07:40
got it just finally taking it on and
07:43
making it happen or you know sending out
07:45
those emails with people you know you’re
07:46
supposed to email if you take that
07:49
action every single day and maybe even
07:51
two to three times that amount of action
07:53
that you were planning on taking oh my
07:55
gosh you’re going to see compounding you
07:57
know result it’s crazy like it starts
07:59
out growing you know steadily and then
08:01
all of a sudden you see that X is an
08:02
exponential result of compounding action
08:05
I love that that compounding accident
08:07
think it’s apart most people forget
08:09
about they keep starting over and
08:11
starting over and starting over because
08:12
they never get that momentum going
08:13
behind them I know for you it’s been
08:15
neat for me to see you in our inner
08:17
circle and things and to see the massive
08:18
action that you take which again it’s
08:21
way outside your comfort zone and on
08:23
yeah that’s the part that’s been so cool
08:26
is to see you do you get way out there
08:29
real quick Rachel and I want people to
08:32
understand when we’re talking about
08:33
getting outside your comfort zone how
08:35
outside your comfort zone you’ve
08:36
actually gotten oh my gosh okay so my
08:38
comfort zone is like karaoke and like a
08:42
local BNI meeting speaking at it you
08:45
know it’s simple you know it’s my
08:47
comfort zone is having a party with 20
08:49
friends and you know being the social
08:51
person there so let’s talk about outside
08:53
of the comfort zone
08:54
I’m talking messaging influencers and
08:57
then starting conversations with them
08:59
I’m talking trying to gun for the top 10
09:01
and expert secrets when my list is like
09:04
this thing I was like what am i doing
09:07
this is insane
09:08
good I did it and the biggest thing is
09:12
just saying like okay everything that I
09:13
thought were you know I thought these
09:15
were my limits before and reimagining
09:18
new limits I just did this yesterday my
09:20
husband and I just got back from a
09:21
vacation which was wonderful but we
09:24
wrote down all my goals and I took the
09:27
initial goal and I wrote down all these
09:29
goals and I said okay what does 10x that
09:33
look like and I rewrote it so now the
09:35
goals that I first set are considered
09:37
the low end of the goals and then the
09:40
ten times that goal is considered the
09:41
new role and so it’s like if I don’t hit
09:44
this I’m not doing anything in my
09:46
business this is the new standard every
09:49
single thing that you think you can do
09:51
in your life multiply it times three
09:53
times five times ten and go for it you
09:55
know if you want to get someone on your
09:56
podcast go big ask some big names you
09:59
never know who’s going to say yes what’s
10:01
the worse that can happen that’s awesome
10:03
yeah so we were trying a couple
10:05
different things here today and some of
10:08
those have been asking me going out to
10:09
people and asking them for questions so
10:12
we’re going to try this little
10:12
differently and so Akbar chief when very
10:16
first thing says that why are you so
10:17
awesome oh my gosh I could have answered
10:19
that not now but I’ll let you answer
10:21
that well first and foremost because I
10:24
get to work with people like Dave and
10:25
Akbar
10:26
he’s amazing he’s somebody I actually
10:28
worked with and really really respect
10:30
but why am I so awesome maybe it’s
10:33
because I’ve just retained being like a
10:35
super goofy person you know what I mean
10:37
I never became refined I’m still this
10:40
major goofball and you know I’m not
10:43
scared to hop on a Facebook live with no
10:45
wake up with my hair slicked up in a bun
10:47
in my sweat and even like there may come
10:50
a day where I make ten million dollars a
10:52
year guess what I’m still going to show
10:54
up with no makeup with my hair up in a
10:56
bun you know that’s never going to
10:57
change so I think that’s huge for
10:59
painting who you are no matter what your
11:01
level of success is because it’s where
11:03
you started is what causes people to
11:05
fall in love with you I love that set
11:07
authenticity we talk
11:08
a lot about and the importance of really
11:10
being authentic through the whole time
11:11
and I know that’s again one of the
11:12
things that people just resonate so well
11:14
with you because you maintain that for
11:15
sure another one people have asked here
11:18
as far as what’s been their most
11:19
successful guerrilla marketing with
11:21
clickfunnels
11:22
that’s from a jodean Bergstrom that’s a
11:25
great question there are a couple
11:26
different things that I’ve done and this
11:28
is kind of cool I have this theory that
11:31
sometimes if you don’t ask for people
11:33
information payment whatever it is if
11:36
you slow down that process and really
11:38
nurture the relationship you can get a
11:40
lot further so one of the things I’ve
11:42
been doing is testing out giving amazing
11:44
value and content for free to see what
11:47
that’s like
11:48
bringing people into your circle so I
11:50
don’t know if you knew this things but I
11:51
actually have a group right now it’s
11:53
over a thousand people where I’m
11:55
teaching them completely for free how to
11:57
build their email list whoa I don’t know
12:00
that it’s a full-on five day course with
12:02
everything like split files and people
12:05
are like why are you doing this for free
12:06
this should be like hundreds of dollars
12:08
and I’m like why not you know like this
12:11
might be really cool or this might be
12:13
really stupid and it never does anything
12:17
so just kind of this idea of like
12:20
putting stuff out there that doesn’t
12:22
make sense where people are like why
12:23
would you do that it was like well why
12:24
wouldn’t I’m going to test it out and
12:26
see how it works
12:26
and that’s done really well so you know
12:28
I was able to create this group of over
12:30
a thousand people who are new to me and
12:33
new to the world of what I teach and
12:34
they’re able to get just the best taste
12:37
in their mouths about what you know the
12:38
Rachel Peterson brand stands for you
12:40
know that’s really fun that is really
12:43
cool I’ve been amazing again it goes
12:45
back to your giving personality which
12:48
then basically resonates so well people
12:49
just fall in love with you so that is
12:51
super cool these are people so one of
12:54
the Scott Lucas want to know what are
12:56
your favorite traffic hacks Oh a traffic
12:59
acts
12:59
okay so this isn’t necessarily a hack
13:01
but it’s kind of interesting so many
13:04
people jump straight to pain traffic and
13:06
I love paid traffic don’t get me wrong
13:08
Facebook ads are one of my favorite
13:10
avenues but most people totally neglect
13:13
organic social media and the other thing
13:16
is that and this is so funny to me
13:17
people ignore organic and it’s free
13:22
you’re starting your business and you’re
13:25
like I don’t have money to invest into
13:27
Facebook ads social media is free learn
13:30
it you know use it it’s incredible and
13:32
States I think you know a little bit of
13:33
my story but when I started we barely
13:36
had anything extra to invest into this
13:38
business you know five years ago I was a
13:40
single mom on welfare so stressed out
13:42
you know a couple three years ago we
13:45
actually had to move in with family
13:46
because we went through this you know
13:48
this horrible white court case and stuff
13:49
we have no money and so that has
13:51
affected us for years to come so I had
13:54
to get you in social media because it
13:56
was free so I was like okay you know
13:59
this has to work with my skinny pants I
14:01
can’t afford Facebook ads and guess what
14:04
it does it’s so powerful you know rage
14:08
so I think that’s the part about your
14:10
your history in your past and for
14:11
tonight I’ve had the opportunity hearing
14:13
that from you at other times and other
14:14
people and I think it’s because you’ve
14:17
been there that’s your message resonates
14:20
so well of so many other people had you
14:22
had it real easy and everything else it
14:24
wouldn’t mean as much as it does knowing
14:27
that you did you’ve overcome a lot of
14:29
things to get to where you’re at right
14:31
now and I think that is why I was Sony
14:33
when I heard you were on a trip with
14:34
your family really just got your first
14:36
vacation a long time yeah absolutely
14:38
it’s so crazy and you know I actually
14:41
I’ve always journals my whole life and
14:43
so I’ve got these journal entries from
14:45
four or five years ago I was struggling
14:48
to try to get like this business as a
14:49
hair stylist you know going I wanted it
14:51
to work so badly but I remember days
14:54
like I didn’t have a car I was living
14:56
sharing one bedroom with my daughter in
14:58
a house just renting one bedroom we had
15:00
our beds in opposite sides of the room
15:02
and we would take you know the bus to
15:05
Goodwill to buy a dollar ninety-nine
15:07
shirts meant like you know stitch up the
15:08
holes myself because I just wanted to
15:11
look presentable I wanted it so badly
15:13
and we could barely afford it it was so
15:16
it’s so interesting yeah go ahead not
15:18
just so cool I’m just I’m just so
15:20
impressed just so impressed with you and
15:22
your story and your total dedication to
15:26
no matter what it’s going to take I’m
15:27
going to do it I just that’s just
15:30
amazing
15:31
absolutely I think there’s part of you
15:35
that when you
15:35
go through those types of trials you
15:37
understand what it takes I’m going to
15:40
make this happen at any you know at any
15:41
cost while still maintaining my
15:43
integrity but how can I make this happen
15:45
and that was what I did over those years
15:47
you know I said at that time I was like
15:49
I’m going to be a stylist at one of the
15:50
top salons that’s all there is to it how
15:53
I don’t know I can’t afford nice clothes
15:55
you know but I went and implicated all
15:57
the top salons and ended up getting
15:58
accepted to the one I wanted to work at
16:00
but there’s always been kind of this
16:02
idea of it’s not a matter of if it’s a
16:05
matter of when so I’m going to make
16:07
something work and it finally did so
16:11
what took you from there to Facebook how
16:13
come he came a massive Facebook guru it
16:16
is actually funny it had all had to do
16:19
with the highlights so one day I was
16:23
working with one of my clients and she
16:24
had noticed that I was doing a really
16:26
great job of marketing myself on social
16:28
media as a hair stylist and she said
16:30
could you help my husband and I out with
16:32
our social media presence our business
16:34
and I you know I didn’t really think
16:36
that much of it but I said yeah I’ll
16:37
definitely do that so I went over to her
16:39
house it’s like a Saturday or a Sunday
16:41
because we only have something’s off in
16:42
the hair industry so I went over and I
16:45
helped them set up all of their social
16:47
media and I didn’t know a lot about
16:48
social media
16:50
I just knew more than her that was key I
16:52
just knew more than her so I was able to
16:54
help her out and when I came home I
16:56
remember setting down all my files on
16:58
the table and my husband and they looked
16:59
at each other and I was like I kind of
17:01
had this feeling he’s like I know I was
17:03
like I think it’s going to be marketing
17:05
and usually I know and so we just kind
17:07
of were like freaking out because we
17:08
were like oh my gosh this is the
17:09
potential for something massive and it
17:12
was that is so awesome
17:15
I love that love that stature it’s just
17:18
so cool well Daniel McSweeney wants to
17:20
know what’s the best to come oh my gosh
17:23
there’s many amazing things already um
17:27
to come that’s such a good question I
17:29
think one of the highs already so far it
17:32
was just this last month we put an offer
17:34
in on our dream house and it is
17:36
beautiful we’re you know we’re moving in
17:38
over the next month I’m really excited
17:41
about Ojai I feel like they’re gonna be
17:43
so many you know what I mean there are
17:46
tons of things I’ve written down that I
17:47
know will happen I
17:49
know that they’ll come to pass it’s just
17:51
a matter of when like someday I want to
17:53
start doing tons of speaking gigs
17:55
someday I want to you know be on TV
17:59
someday I want to work with a ton of
18:01
celebrities actually this is cool for
18:02
anyone listening you know how I said get
18:05
uncomfortable and reach up to people
18:07
that seem bigger than you I actually
18:08
reached out to Rufio the actor who plays
18:11
with CEO in hook and we’ve been Facebook
18:14
messaging and so we’re going to possibly
18:17
work together on something but there are
18:19
just so many different you know
18:20
different things that I see and I think
18:22
they’re gonna happen faster than I
18:24
assume they will but that’s to come
18:27
yeah just everything I can’t pick one
18:29
for sure yeah are just want to know how
18:33
do you keep high membership retention
18:35
rates whoo this is something I’m
18:37
actually working with inner circle
18:39
member Brian Bert on poison partnering
18:40
up in Mike yeah we’re tag-teaming on
18:42
this one of the seats is to really know
18:45
every single person who’s a member I
18:47
think that’s huge so as I go through my
18:50
list of my 400 students and like okay
18:52
I’m going to take the time to get to
18:54
know each person so I go into their
18:56
Facebook profile I look at what I can
18:58
see you know learn a little bit about
19:00
them so that I have reference when we
19:02
don’t refine to them in the group and so
19:04
I’ve actually been sending them messages
19:06
one at a time a video message personally
19:08
where it’s greeting them okay I hope
19:10
you’re doing great I noticed this
19:12
recently I just want to let you know to
19:13
keep it up it’s about this deep deep
19:16
personal connection and it kind of over
19:18
arches it precedes whatever else is
19:22
lacking you notice your trainings aren’t
19:24
the best relationship takes everything
19:26
so much further I love that it says
19:29
those personal video messages I actually
19:31
just made a note that permit Dutch to
19:34
add down on them I know you do a lot
19:36
with influencers we’ve talked before
19:37
about that and I know in reach now it’s
19:41
a lot of influence if you’ve mentioned
19:42
even on this podcast or Facebook lad
19:44
whatever we’re doing here a couple times
19:45
is that the idea behind it is that
19:49
potential of really connecting with
19:51
people in a unique way because you know
19:54
them instead of just reaching out that
19:56
hey I’ve got this opportunity I want to
19:58
do this I mean I get hit up with those
20:00
a dozen times a day but you know
20:02
whatever does their homework to find out
20:04
well what’s they really like or what’s
20:05
what’s he interested in or how could I
20:07
do that and you’ve got such a great job
20:10
with that with your influencers and I
20:12
think that those personal video messages
20:14
I know what the Alex Kamoze he did that
20:16
all the time on his sales calls for
20:19
audio messages for for texting type
20:22
stuff so I think being able to connect
20:24
with that you’re right that relationship
20:26
makes up for a whole bunch of stuff so
20:28
super cool idea yes
20:31
well the other thing Sam Padgett wants
20:34
to know is where was your business at
20:35
when you clicked your 9 to 5 and how to
20:37
know the timing was right do you ever
20:40
know the timings right no no they said
20:44
when I left my 9 to 5 I want to say I
20:47
was at five to $6,000 months which is a
20:52
lot as an entrepreneur I was about six
20:54
months in and I submitted my one month’s
20:57
notice I was so scared because this is
20:59
like uncharted territory for me I was
21:01
new to the world of even
21:02
entrepreneurship didn’t notice was like
21:04
a thing and so I was really really
21:07
nervous and actually the day after I
21:09
submitted notice my biggest client
21:11
brought social media in-house so I lost
21:13
50% of my revenue and income at that
21:17
time and I was so scared so was I ready
21:21
not at all but what I have to say is
21:23
that the action that I continue to take
21:25
even when I was scared and I was like do
21:27
I go back to my job do I find a new job
21:29
or do I just keep trying to make this
21:31
work that made such a difference you
21:33
know and from from where I stand at this
21:36
point
21:36
I don’t recommend leaving if you don’t
21:39
have a safety net in place or at least a
21:40
really solid plan and things are
21:42
starting to come together unless you can
21:45
handle that if you’ve got a family
21:46
you’ve got bills be careful about making
21:48
the decision to jump unless you are very
21:51
very certain that things are coming
21:52
together the way that you envision them
21:54
coming together so I’m not somebody that
21:56
preaches to jump before you’re ready but
21:59
you will never be truly ready so I would
22:03
say I was at five to six thousand dollar
22:05
months and I wasn’t ready and then I
22:07
certainly wasn’t ready as soon as I lost
22:09
that client and then I just made it
22:11
happen no I think that’s part of it
22:14
sometimes you just really have to make
22:15
it happen I don’t there’s no other way
22:17
of doing it I mean my personal stories
22:21
that way where it’s like you know what
22:23
okay it is what it is
22:25
deal with it move forward and make it
22:26
happen oh absolutely Dave and I’ll tell
22:29
you that after I lost that client I was
22:31
like ugly crying for days I was like
22:33
what did I just do like I just turned
22:35
down this amazing job like is this the
22:38
biggest mistake of my life
22:39
it was really scary and I wrote a book
22:42
during that time because I was just I
22:44
had to mourn that idea that I would
22:46
never live a life of security ever again
22:49
it’s risk from here on out so there was
22:52
this mourning process that I went
22:53
through and when I look back over the
22:55
last I’ve only been about a year a year
22:57
and maybe two months year in three
22:59
months you know we just celebrated our
23:02
first $70,000 months on my business and
23:06
I imagine what if I would have gone back
23:09
to that job and said just kidding I want
23:10
to stay I never would have experienced
23:13
this kind of exponential growth massive
23:16
congratulations $70,000 and month-out is
23:19
killing it it really excited for you
23:21
that’s just awesome thank you things I’m
23:23
so I just love I get goosebumps every
23:25
day but I do too much are you doing it’s
23:29
your bank account now Mike I know but
23:33
what are some of the most useful ROI
23:34
measurements to share results with
23:36
clients that’s your Mylene clear Perry
23:38
well I mean the thing with ROI
23:40
it’s different for social media than it
23:42
is for Facebook Ads if you’re running
23:44
Facebook Ads you can straight up track
23:46
the actual ROI the revenue that you are
23:50
generating from every single dollar of
23:52
advertising but if you’re using social
23:54
media it’s tough because there is no
23:58
perfectly trackable ROI but here is what
24:01
I am going to say about social media and
24:03
this might be one of my snarky comments
24:05
that ever made in my life it is not not
24:07
geared towards anyone in general but any
24:09
person who says there’s no ROI in social
24:12
media you keep doing it without social
24:15
media
24:15
I’ll keep building with social media and
24:17
you let me know when you’re ready for a
24:19
job at my company because we’re going to
24:20
go yeah social media cannot be ignored
24:25
whether there is you know a trackable
24:27
ROI or not it’s something that’s
24:29
determining the businesses that are
24:31
thriving and succeeding in a time where
24:33
tons of big-box retailers and everything
24:36
are closing down well with that said are
24:39
there certain platforms do you prefer
24:40
over the others absolutely I am a huge
24:44
fan of Facebook Facebook is my favorite
24:46
I love the groups I love the page I love
24:48
everything about Facebook is awesome but
24:51
that things that I also really enjoy
24:53
Twitter I found it a great place to
24:55
connect yes you Peter dinner oh my gosh
24:59
I’ve never been able to figure twitter
25:00
out ever I should put you through my
25:03
five day challenge you’ll have I do yeah
25:05
you’ll have one to five thousand more
25:07
followers by the end of this of the
25:09
challenge so let’s get you on that but
25:12
Twitter is so powerful Dave it’s great
25:14
for connecting with people I’ve found
25:16
that when you ask the right questions
25:17
and put the right content on Twitter you
25:20
get an amazing response like I tested it
25:23
can’t live without Twitter I’m just
25:24
kidding it’s Twitter and Facebook are my
25:28
two absolute favorite crazy eyes yes
25:31
that’s where I’m definitely in your
25:34
challenge so signed me up for sugar is
25:36
definite so I think that’s it mate tell
25:39
me as you as we look at kind of the
25:41
direction when you’re working with your
25:43
clients how do you find out what is the
25:46
right approach as far as where do you
25:48
start with the client is each client
25:49
totally different you kind of have a
25:50
roadmap you start with yes yes and yes
25:54
okay every single client is totally
25:56
different one of the biggest things
25:58
though everyone gets so hung up on like
26:00
strategies and platforms and all of
26:02
these different things and the reality
26:04
is all of these platforms are just
26:06
channels to accomplish goals so I start
26:09
with everything one of my clients
26:11
looking at their goals what are their
26:12
goals and how do we determine what
26:14
success in partnership is if we’re able
26:17
to determine what that success in
26:19
partnership looks like then I just get
26:21
to pick the platforms but I want to use
26:23
for that every single social media
26:25
platform can be used to success and
26:27
that’s why I think it’s so hard to pick
26:28
one we also use webinars like use
26:30
Instagram use Twitter Pinterest is the
26:32
new you know Google and there’s all
26:34
these it’s so distracting but the
26:36
reality is every single platform has the
26:39
ability to create success
26:40
for your business it’s just a matter of
26:42
picking which ones are the most
26:43
efficient so I start with looking at
26:45
their goals before I create any
26:47
strategies but then from there I create
26:50
a road map for each client’s it’s
26:51
completely customized I love that well
26:54
this is gonna be totally different
26:55
question and that is I’m really curious
26:58
to find out because I get this asked all
27:00
the time I’ve been an entrepreneur for
27:03
forever basically I go I get asked all
27:07
the time far as well how do you work my
27:10
wife I’ll be celebrating 24 years this
27:12
coming November and so it’s one of the
27:15
things how do you work together with a
27:16
spouse who has a wife like so your
27:20
husband based how did your husband work
27:21
with you and how do you work with your
27:22
husband and maintain a happy marriage
27:24
and raising families and keeping the
27:27
balance even though a balance doesn’t
27:28
exist now it does exist I love what
27:32
Russell said on his podcast recently
27:34
where he said great things don’t come
27:35
from balance and it’s really true so a
27:38
lot of people watching this might relate
27:40
to this my husband is not an
27:41
entrepreneur there’s no part of him that
27:44
wants to be an entrepreneur there might
27:46
be time for he’ll try things but that’s
27:48
just not who he is he is the consistent
27:50
he likes consistency he’s like the
27:53
foundation the rock in our house where
27:56
I’m like whoo let’s do I’m crazy but of
28:00
course that yields itself to so many
28:03
challenges what happens when your spouse
28:05
doesn’t see everything that you’re
28:08
putting in and how it all pays off
28:09
especially in the beginning and you’re
28:12
comfortable working 100 hours a week so
28:14
for us the hardest thing was realizing
28:17
that he wasn’t an entrepreneur and
28:19
realizing that he does not fit in my
28:21
business at all and nor should he
28:23
we do not know that’s a joke would oh it
28:26
was so tough but honestly the second we
28:29
realized that I was trying to fit a
28:30
square peg into a round hole and it
28:33
didn’t work
28:34
that was actually a huge relief for both
28:36
of us so people ask me all the time he’s
28:38
listening right now so he’s probably
28:40
bring your mom okay he wants to like no
28:46
he’s really shy actually on so people
28:50
ask me what is your husband do it well
28:52
you plays tennis and he plays go
28:54
and no just kidding he also like picked
28:56
up the girls and drop some mock waves to
28:58
small kids and he is he’s kind of become
29:01
like our household organization for now
29:03
but my husband’s on this journey of
29:05
figuring out what is his passion and
29:07
because my business was taking off he
29:09
has the ability now to truly take some
29:11
time in Cisco what does he love he
29:13
doesn’t even know yet you know what I
29:14
mean I love that oh I love that sure you
29:19
don’t want to say anything there he’s
29:21
like hiding calm at all all right so
29:26
I’ve got to know of course I’m just
29:27
getting started here and Facebook’s
29:30
going crazy so I’ve got a million things
29:31
everyone wants to know about his five
29:33
day challenge clear thing by the way
29:35
okay I can put it together I add it as a
29:39
tabbed in my website I don’t have it
29:41
available for everyone it’s a part of
29:43
actually social media United so that’s a
29:45
part of the University the five day
29:47
Twitter challenge and it’s something
29:49
where you know that’s what actually grew
29:50
me from two thousand six hundred
29:52
followers to over 16,000 now Wow and
29:55
keep in mind guys I’m still so new like
29:58
I’m not anybody yet
29:59
do you know what I mean so when I get
30:01
followers I need to fight for them it’s

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