RANT: Take What You Earned, Nothing More

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody this is russell
00:01
brunson and welcome to the marketing
00:03
secrets podcast tonight we’re hanging
00:05
out and talking a little bit about the
00:07
fact that nobody owes you anything and
00:09
you should just be grateful for the
00:10
opportunity so the big question is this
00:14
power entrepreneurs like us who did
00:17
cheat and take on venture capital we’re
00:19
spending money from our own pockets how
00:21
do we mark it in a way the lets us get
00:23
our products and our services and the
00:25
things that you believe in out to the
00:26
world and yet still remain profitable
00:29
that is the question in this podcast
00:32
we’ll give you the answers my name is
00:34
Russell Brunson and welcome to marketing
00:36
secrets alright so I’m sure if you guys
00:43
some steps tonight I don’t normally
00:44
share probably the stuff I wanted to
00:46
share normally or not and anyway I’m
00:50
gonna go inside here in a minute but I
00:51
want to share one idea that’s completely
00:53
not related marketing maybe it is who
00:55
knows right now I’m eating this you guys
00:58
are sitting here I’m in my kitchen this
01:00
is my dinner I share this because I know
01:02
I’m on this how to get ripped before
01:04
phone-hacking live diet with with bar
01:06
Miller and instead the funds that be
01:08
working out doing awful stuff but then
01:09
also had me eating very specific way
01:12
and I knew that there was no way I was
01:14
gonna be able to stick with it in fact
01:15
the first day Dave and I Dave’s not with
01:17
me we both went over to to the grocery
01:20
store and bought stuff it was like 50
01:21
bucks but that one day just eat stuff
01:24
and it was likely spot like packs of
01:26
chicken breast and broccoli and that’s
01:28
you know it was horrible and the second
01:30
day like I brought turkey from
01:31
Thanksgiving from you know a little bit
01:33
ago and the Dave ran out of time to buy
01:35
food so he literally had a son going by
01:37
impacts with deli meat it’s something
01:40
that’s definitely me and by day two
01:42
Reich we will never actually do this cuz
01:44
this is too hard to actually live this
01:46
way which I’m sure a lot of people don’t
01:47
lose weight then probably other things
01:49
you like you don’t do because it’s too
01:50
hard to consistently do it so we went
01:53
online we found someone here in Boise
01:55
who cooks meals and so we gave her all
01:57
the macros micros all kind of stuff we
01:59
need what needs to be and then every day
02:01
she literally makes us three mils drop
02:02
some off in the morning and they’re all
02:04
perfectly cooked fine-tuned healthy with
02:08
exactly that the carbs macros micros
02:10
fats proteins everything that was
02:12
perfect was supposed to actually
02:14
so that’s for me now this is my third
02:16
meal today and it’s nice not to think
02:18
just grab and eat
02:19
so I recommend for any of you guys and
02:21
it’s not that expensive or paying I
02:23
think 300 bucks a week for this which if
02:26
I was to go out one day a week that’s
02:27
women weren’t 300 for one meal week
02:29
that’s way more than three and of ox
02:30
this is three meals a day plus Cuse me
02:33
all I’m a lot of prune mouth is what she
02:35
puts into the boxes that’s it
02:36
so just a thought find someone cooking
02:38
meals for you and do other things that
02:40
are keeping you from getting the goals
02:41
you want so all right so I digress so I
02:45
want to share yesterday or tonight is
02:48
pretty important I think so it I wasn’t
02:53
sharing one thing but there’s just
02:54
stores I can’t tell so there’s been and
02:55
like honestly three or four situations
02:58
in the last like two weeks they’ve been
02:59
insane it’s been probably some of the
03:02
hardest two weeks of my life when it
03:04
relates to like the negative sides of
03:05
business so for me it’s been funny cuz
03:07
I’ve been trying like to block it and
03:08
defend it because I just need to keep
03:10
moving forward and the negativity of
03:12
stuff can keep me or you or anybody from
03:18
moving forward right so I don’t want to
03:20
share those specific stories but the way
03:24
that people dealt with them was really I
03:27
don’t think right so believe it that
03:31
they’re not gonna go deeper into it but
03:33
I do want to shares I want to share
03:34
something that actually I’m gonna I want
03:38
to share this not to brag that’s not the
03:40
point but to like show that I practice
03:41
what I preach I don’t just talk about
03:42
stuff I actually believe it I think
03:45
that’s important and so that’s the only
03:47
reason I’m sharing this story and
03:48
hopefully it’ll help some you guys to
03:50
think about how you should deal with
03:51
stuff in the future so and maybe yeah
03:54
hopefully it’ll help at least somebody
03:56
out there so some of you guys know that
03:58
a couple years ago there’s a company
04:00
that got launched called prove it and I
04:02
was part of the original team to help
04:05
launch that and I was the dude who wrote
04:07
the who wrote the script for the
04:09
animated video I had my animators
04:11
animate the whole thing and that became
04:12
the campfire video for anyone that
04:14
company and it exchanged me doing that
04:17
initial stuff I negotiated some equity
04:19
in the company the equity right now
04:21
looking at where the company’s blown up
04:23
for the last three years is worth insane
04:25
amounts of money well over 8
04:27
years and probably closer well it’s it’s
04:31
insanely law and I negotiate ahead of
04:34
time and then I was gonna do a bunch of
04:37
other things the company and just some
04:39
reason some things didn’t work because
04:40
it was just it was hard within the
04:41
company never marketing company to
04:43
software makes it hard to do some the
04:45
funnels and things I was planning on
04:46
helping with so that was kind of hard
04:48
and then click phones was taking off the
04:50
same time and so I spoke sitting there
04:51
and just when all said and done like at
04:53
the end of the day I didn’t do what I
04:58
thought I was going to do but what I did
05:00
have is really cool fancy thing called a
05:02
contract that had scientists that I own
05:04
extra cent of the company and but and
05:09
that the situation with the multiple
05:10
people this week it was not the same
05:11
situation was something kinda like that
05:12
and it’s like where people didn’t pull
05:14
their load and then they’re like
05:16
demanding this justice which was in just
05:19
because they didn’t do anything and it’s
05:21
like it makes me so angry and frustrated
05:22
and so thinking about myself I was like
05:25
I’m in the same situation here like
05:26
based on what I negotiated three years
05:29
ago I own experts in this company and
05:32
well that’s awesome and it’s worth
05:34
insane amounts of money if I’m
05:35
completely honest to myself it is not
05:37
fair not to me it’s not fair to them and
05:39
if I was in their situation I would I
05:41
know that in my mind I would be annoyed
05:43
by me all the time it’s not me like man
05:45
Russell got this thing and he did this
05:46
flu thing up front and then we haven’t
05:47
heard from him in the last three years
05:48
even his own thing he’s wrens little
05:49
directions and instead of just like
05:52
being like haha I got the contract you
05:54
owe me I won’t actually actively reached
05:56
out to them and said hey I don’t feel
05:59
like I deserve this and Brian who’s the
06:02
owner coming course is like no no you
06:03
told you don’t mind no I I don’t and I
06:05
am ok with that like I thought I was
06:08
gonna be doing this business for this
06:09
movement and I didn’t I wasn’t able to
06:11
some things were because the technical
06:13
is take a little things that didn’t
06:14
connect on the funnel side and
06:16
something’s because I just hadn’t have
06:17
time and I didn’t do what I was supposed
06:18
to do and that’s like it’s not fair to
06:21
you and I don’t want some day when you
06:22
sell this thing to to be mad at me or
06:24
angry me when you got to give me a huge
06:26
check because I didn’t deserve it and I
06:27
didn’t earn it and I don’t want it and
06:29
he was like well this is kind of weird
06:30
he’s like well what do you want I was
06:31
like for what I did they I think this is
06:34
what would make sense and it’s literally
06:37
like me giving back eight figures with a
06:39
cash
06:40
just being like here you go and taking
06:42
something way less because that’s what
06:44
actually are and that’s what I deserve
06:45
and I think he was kind of confused and
06:48
then he said okay and now we’re making
06:49
the transition to shipped away and I’m
06:51
signing away my equity in exchange for
06:52
something way less cuz that’s what I
06:53
actually earned when I actually deserve
06:55
Ken and so that’s that’s what I want you
06:59
guys to start thinking about and doing
07:01
like don’t like in a situation with a
07:04
business partner or a friend or an
07:05
employer or like whatever it is like get
07:10
what you actually deserve but don’t get
07:12
more like don’t I don’t know this weird
07:15
thing in society people think they they
07:16
deserve everything and it’s ridiculous
07:18
it’s insane like I I wouldn’t believe
07:19
some of these things didn’t happen in
07:21
last two weeks it’s the same with you
07:23
look like they deserve even though they
07:26
don’t deserve it but because of
07:27
something they like they did and it’s
07:28
just it’s so infuriating I mean I
07:30
remember I had a chance to hear this guy
07:32
speak a little while ago named the Neo
07:34
Cobain you guys ever heard of him he’s
07:36
like one of the best speakers never
07:37
heard him by 70 long ten years ago now
07:41
at a Dan can’t even and he was he’s like
07:44
the CEO or something of Wonderbread a
07:46
bunch of other things and he’s
07:47
entrepreneur and he basically came over
07:48
he came to the country with like twenty
07:49
dollars in his pocket and built this
07:51
huge empire and just awesome dude and I
07:53
guess in the speech I’m totally a
07:55
slaughter because it’s a decade ago I
07:56
heard and I don’t remember all the
07:57
details but I do remember the feeling I
07:58
got and the message but he talked about
08:00
how he basically got a job as the I
08:03
don’t they call him in college like he
08:06
was in charge the Dean of or call anyway
08:08
who’s in charge of this college right
08:09
and it was his college was struggling he
08:12
was coming in to turn it around he came
08:13
in the first day or first week he works
08:14
for Howard looking first week and then
08:15
they came in they handed him a paycheck
08:17
and he said what’s this for and I said
08:18
this is your paycheck he’s like well
08:19
haven’t done anything yet like you get
08:22
paid every two weeks was how it works so
08:23
they gave him the check and he sat on
08:24
his desk I did not earn that and then he
08:26
just kept working working next two weeks
08:27
later came in again next paycheck he’s
08:29
like what is this for like that’s her
08:30
paychecks like I didn’t earn that you
08:32
put it down and he kept trying to his
08:34
his job his role was to transform the
08:36
universe and he kept doing that kept
08:37
trying and it took him a while because
08:39
it’s a big thing to do and eventually I
08:41
had over a year two years three years
08:42
later whatever was he transformed this
08:43
university and had this big impact and
08:46
at a time like I think somebody said
08:48
come in his office and the other stack
08:50
you know five or six inches tall
08:53
these envelopes and someone said the way
08:54
what’s the big stacks of those are the
08:56
paychecks they can’t give me but haven’t
08:57
earned me out so am I gonna think
08:58
they’re not mine
09:00
and I remember hearing that and just
09:01
being like hey that’s the right attitude
09:03
like no no as opposed to the other
09:06
situations worse like you try to like
09:08
slip your way in and they feel good if
09:09
you want you try to sue somebody or you
09:11
try to I get a contract sign they trace
09:12
it and then you stop doing what you’re
09:14
you you committed to doing or whatever
09:15
that thing it’s just like it’s insane to
09:17
me and like I said it’s happened four
09:20
times four times and last six weeks yeah
09:25
dang the people have done that where
09:27
they’re where they fight theirs or
09:30
something and so they’re threatening to
09:31
sue or they feel like they’re deserve
09:32
something and because they had a
09:34
contract they didn’t actually do what
09:35
they committed to do and they all these
09:37
things and it’s just so fresh to me it’s
09:39
like that’s not how I want to be
09:41
remembered I remember as a person who
09:43
actually like I got what I earned and I
09:45
showed up and I did what I said I was
09:46
Indian if I didn’t say I was gonna do
09:48
that I didn’t take what it
09:49
I contracted I and she because the
09:50
contract said because I know inside of
09:52
my heart that I broke the contracts I
09:54
didn’t do what I said I was gonna do
09:55
okay and so I don’t someone wants to
09:58
come in and try to get with not mine
09:59
through threats and through always like
10:01
it’s just ridiculous okay I want to be
10:03
the kind of person who some day I can
10:05
tell my kids and tell my grandkids
10:06
hopefully some day you know a thousand
10:09
years from now someone’s gonna launch
10:10
his podcast someone of my posterity make
10:12
Wow great-great-great great-great-great
10:13
grandpa Brunson he was a man of
10:16
integrity he actually did what he said
10:18
he was gonna do and when he didn’t earn
10:19
something he didn’t contractually trick
10:21
somebody that got a contract so it kind
10:23
of sucks like ya know I freaking gave it
10:25
back to me cuz I didn’t earn it and I
10:27
took what I did earn and I hope that I
10:29
don’t hope that rings true some of you
10:31
guys if it does it’ll be worth the rent
10:36
for tonight so I hope it does and
10:38
Gettler heard a new yo Cobain speak I’m
10:40
gonna try that I bought a bunch of the
10:42
stuff back in the day I’m going to find
10:43
that presentation where he talked about
10:44
that because it was so impactful me just
10:47
to hear that and realize that like
10:48
that’s how we should be working like
10:50
just because the rest of the world who
10:52
shows up to work you know and follows
10:53
asleep and gets a check every two weeks
10:55
like us the people who are producers who
10:57
are moving forward like that’s not how
10:59
we should look at things we should be
11:00
okay with that
11:00
when our teams do that we should work it
11:02
out with people around us is doing that
11:03
like we need to earn what we earned and
11:05
go out there and do the
11:06
and that’s that’s that’s the goal right
11:09
and if you do work your butt off and you
11:11
do do the thing you do earn the money
11:13
then be proud of it they don’t hide it
11:14
mean embarrassed like you actually works
11:16
your butt off you deserve it
11:18
but don’t do that way around will you
11:20
where you trick she scam lie whatever it
11:25
takes do you think is yours because it’s
11:28
not your so you don’t actually deserve
11:29
it okay you should just be grateful for
11:31
the opportunity and so that’s where I’m
11:33
leaving this one off
11:34
I’m grateful if the opportunity proved
11:35
he gave me excited it’s funny like I
11:39
should be sick to my stomach but I have
11:42
no issues like I’m so excited to be
11:44
giving back this equity and exchanging
11:47
if something’s really cool that it’s a
11:48
good fit like that
11:49
it’s anyway it’s just it’s it’s good and
11:52
I feel good about it and I’m gonna sleep
11:53
really really good tonight because of
11:55
that and that’s what really matters so
11:57
hopefully I help somebody
11:58
hopefully my great great great great
12:00
great grandkids are watching this and
12:01
they straighten up when you hear it
12:02
because it’s important that’s what I got
12:05
so thanks for listening preciate y’all
12:06
and have an amazing day
12:08
want more marketing secrets if so then
12:11
go get your copies of my two
12:12
best-selling books book number one is
12:14
called experts secrets and you get a
12:16
free copy at expert seekers calm & book
12:19
number two is called dot-com secrets and
12:20
you get your free copy at dot-com
12:22
secrets calm inside these two books
12:24
you’ll find my top 35 secrets and we’ve
12:27
use to become the fastest-growing non VC
12:29
back-sass startup company in the world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

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Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.