Russell Brunson Hosts The First Ever Marketing Secrets Live Show - Ep. 1

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YouTube Transcript: English (auto-generated)

00:00

what’s up everybody this is russell

00:01

brunson welcome to the future that

00:03

marketing secrets live show this is the

00:05

first time we’ve done this live live

00:07

live and I’m so excited we got a bunch

00:09

of cool things are we talking about a

00:10

lot of fun segments when you’re going

00:11

through with you guys today but to kind

00:13

of kick this whole party off I wanted to

00:15

go to a question that I’ve gotten from

00:17

from you guys as a community we asked

00:20

last week in the Facebook group and said

00:21

hey if you guys have questions for

00:23

Russell please post them down below we

00:24

got a whole bunch of amazing questions

00:25

back and I wanted to pick one to answer

00:28

because I thought it was I thought it

00:30

was how to be fun with I’d be timely and

00:32

good for everybody here so the question

00:34

for community that they came through

00:36

that one answer says now that you run a

00:37

company worth nearly a billion dollars

00:39

remember say billion you have to do this

00:41

thing with your pinky from Austin Powers

00:43

I’ve was a 90s kid so now that could be

00:46

worth nearly a billion dollars do you

00:48

have to make a concerted effort every

00:50

time every day to remain humble or do

00:52

the new challenges you face keep you

00:53

humble so I think that question was

00:55

really really cool I wanted to address

00:57

that one because I’ve been in this

00:59

industry now for an over 15 years and in

01:02

that window of time I’ve seen a lot of

01:04

people who have come made a whole bunch

01:05

of money and then people who’ve crashed

01:07

I’ve seen people who have gotten really

01:08

big egos people you know and all sorts

01:11

of stuff and and I’m not gonna I’ve gone

01:13

through a cycle as well myself I think

01:15

there’s times when you drink your own

01:16

kool-aid and you think you’re amazing

01:17

and I wanted to address that because

01:19

it’s something that I’m actively always

01:21

trying to work on I think everyone

01:22

should as well but before I go deep into

01:25

answering that question this is a sign

01:27

that Todd Dickerson sent me this is a

01:30

Christmas Christmas or birthday or some

01:32

kind of president he sent me Todd’s my

01:33

co-founder and clickfunnels

01:34

he’s the genius who actually coded

01:36

clickfunnels the very first version of

01:37

it and this is a quote that if he hasn’t

01:40

seen the social network that it’s one of

01:43

the best lines with Justin Timberlake’s

01:44

character he goes and meets Mark

01:45

Zuckerberg and I’m talking about how

01:47

we’re gonna make millions of bucks and

01:48

he goes no no he’s like he’s like a

01:50

million dollars isn’t cool you know it’s

01:51

cool a billion and they’re like the

01:53

whole thing seems stops it’s like oh and

01:55

so when we launched clickfunnels

01:57

initially was like we want to make a

01:58

million dollar company and then there

02:00

was a point where like a million dollars

02:01

in pooi no it’s cool it’s a billion and

02:03

so Todd sent me this as a gift and it’s

02:05

been hanging on my wall over since then

02:07

every day I come in look at that ice

02:08

okay that’s the goal that’s the vision

02:09

that’s we’re trying to create something

02:10

that we have created so much of value in

02:12

the marketplace or worth

02:13

billion dollars and clickfunnels is not

02:15

there yet I’m working my tail off every

02:17

single a to get there but this is a

02:19

constant reminder for me so what I

02:21

actually wanted to do is I wanted to

02:22

give one of these away I got this one

02:24

from Todd and I want to give one for me

02:27

to one of our faithful subscribers and

02:28

viewers to actually have this you can

02:30

put on your wall as well so if you want

02:32

this amazing canvas prints as a million

02:34

dollars doesn’t cool you know what’s

02:35

cool is a billion dollars there’s only

02:37

one way to win this right now and what

02:39

you got to do I’ll play how to win it

02:40

you got to get your phone out and on

02:43

your phone there’s an app the app is

02:45

called podcast by Apple it’s the Apple

02:49

podcast so if you go in there and you

02:51

search for the marketing secrets show

02:52

that’s this podcast is my podcast you

02:54

search for it and then you go to you

02:55

subscribe that way after you subscribe

02:57

every single day on the phone when we do

02:59

new marketing secrets episodes they’ll

03:01

go on your phone you can leave comments

03:02

you can rate you can review all those

03:03

amazing things but the way you can

03:05

actually win this sign is you have to go

03:07

right out to the podcast app go

03:08

subscribe so fine Martin search

03:10

marketing secrets go subscribe click on

03:12

the subscribe button so you subscribe

03:13

then come back to where we’re at right

03:15

now go in the comments and say I

03:16

subscribed and as soon as I know you

03:18

subscribe but we’re inputting all the

03:19

names into a drawing and the next day or

03:21

so and then some of my team will

03:23

randomize it and they will pick one

03:25

random person who subscribed the podcast

03:27

steps this week and we will ship you out

03:28

this sign it put on your wall so you can

03:30

the same constant reminder I’ve had it

03:32

on my wall for last two and a half three

03:33

years as I’ve been trying to build a

03:34

billion dollars with the value in the in

03:36

the in the world so there is the gift

03:38

and the bribe for you as to go subscribe

03:40

to the show if you haven’t yet just go

03:41

to marketing secrets inside the the

03:44

podcast app and subscribing to come back

03:45

and in the comments down below

03:47

say I’m subscribed if you’re I don’t

03:48

know if I’m subscribed it or not now is

03:50

a good time to go figure out if you are

03:51

go to the podcast app and subscribe okay

03:53

so that’s that I’m gonna talk about this

03:54

question so I kind of reframe this

03:56

question into something like like how I

03:59

would kind of rephrase it somebody so

04:01

the question was like well how do you

04:02

remain humble and then I wrote with my

04:04

sub headliner and I wrote a KA don’t

04:06

drink your own kool-aid anymore the

04:07

biggest problems and I remember this

04:09

vividly like like 15 years ago I got

04:11

started like I spent the first two years

04:12

in my basement like grinding this thing

04:15

out it was lonely and everything I was

04:16

crazy and people made fun of me and like

04:18

all those things right and and the

04:21

citizen I’m success thing part of you

04:22

gets this especially as an entrepreneur

04:23

especially is like an athlete for me

04:25

it’s like you get this like like

04:27

when you’re having the success it’s just

04:28

like you want to kind of like prove to

04:30

them that they’re wrong right and so I

04:32

think my head start getting bigger I

04:33

thought like I was I thought I don’t

04:35

drink my own kool-aid I read my own bio

04:37

and and and luckily for me a couple

04:40

years later multiple times now

04:43

my company’s crashed and burned and as

04:45

painful as that that process was it

04:47

helped me understand something so I

04:48

wrote down basically five five things to

04:51

help you remain humble that I would

04:53

share the other five things that go

04:55

through my head all the times I’m trying

04:56

to make sure that that I’m very careful

04:58

on this on this path I feel like you

05:01

know for any of us if we’re not careful

05:03

if we do our heads get too big we stop

05:06

being humble like all these things we’re

05:07

trying to do can be taken away from us

05:09

and I I very much believe that to be

05:11

true just because of my cycle of every

05:13

time that my head gets too big I seem to

05:15

get humbled and so these are the five

05:17

points that’s number one I want everyone

05:19

understand is that when you take on

05:21

something like this that you are called

05:24

to serve an audience right it’s not

05:26

about you making money like that’s how

05:27

we keep score say how much money my

05:29

business man I hate to comma Club my

05:30

name - comma Club X like like we’re

05:31

always looking at those those benchmarks

05:33

to have something that we can we can

05:36

track our results on that’s not why

05:39

we’re in this game like we are called to

05:40

serve somebody right like any of you

05:42

aren’t spinners who were here today like

05:44

you’ve had that calling you’re like oh

05:45

my gosh like I’m here to serve this type

05:47

of person or this person or this was me

05:49

five years ago I figured out how to

05:50

solve this problem I’m here I’m called

05:52

to serve that that per that that

05:54

audience right so firstly understanding

05:55

is that you’re not here is like look how

05:57

great I am it’s your you it’s literally

05:59

for me I believe that entrepreneurship

06:01

is a calling and and it’s calling that

06:03

you’ve been called to serve this group

06:04

of people and you think about it that

06:05

way it’s different it’s not about you it

06:07

shifts the the focus like look how great

06:09

I am - like how can I help these people

06:11

how can I put them up on a pedestal if

06:13

you look at especially the last three or

06:15

four years you know the marking that we

06:17

do if you notice like it’s less and less

06:18

ever about like look how great Russell

06:20

is because first off that’s annoying and

06:21

second off nobody cares instead I want

06:24

to take the people or having success in

06:25

our community - ttle I’ve been called to

06:27

serve them I’ve not been called to serve

06:28

myself right so that’s the first thing I

06:30

understand is the you have been called

06:31

to serve number two you have to realize

06:34

that it is not you okay I think

06:36

sometimes we get this great idea like

06:38

I’m a genius and it’s like that

06:40

that maybe like I don’t know I don’t

06:42

personally believe that I don’t think

06:44

like we just I don’t think that the idea

06:47

is us the idea comes to us right

06:49

like we’re blessed with these ideas

06:50

we’re blessed with inspiration were

06:51

blessed what’s like like seeing the

06:53

vision of where we need to go and those

06:54

things are are they’re not us they’re

06:57

given to us and you have to realize that

06:59

that it’s not it’s not you so it’s not

07:01

you making this greatness it’s you

07:02

because you’re following a path and

07:04

you’re doing the right things that you

07:05

are given these insights these ideas

07:07

these these things so it’s not you and

07:09

so the more you think that oh this is me

07:10

the less those those ideas those

07:12

inspirations will come to you so it’s a

07:14

very fine line reason when your head

07:15

starts getting big those things will

07:18

will become less and then things start

07:19

shrinking for you and the more you rise

07:20

that it’s not you that you’re just there

07:23

receiving these ideas receiving

07:25

inspiration then it gives you the

07:26

ability to be able to continue to get

07:28

those things that’s number two number

07:29

one you’re called to serve number two

07:30

realize that it is not you number three

07:32

all this stuff that you are creating can

07:34

be taken away at any second I could

07:36

literally wake up tonight and get a text

07:38

from somebody be like hey Russell

07:39

clickfunnels is gone and then you maybe

07:41

think no way or also you’re too big it’s

07:42

like no I see that happen all the time

07:45

whichever company to be a government

07:47

agency comes to shut you down could be

07:49

your servers crash there could be a

07:50

million things that could happen from

07:52

some years remember to click funnel

07:54

spray like we were a year year and a

07:56

half into click funnels and I was flying

07:58

to London to go speak at this event and

08:00

when I landed the plane I got off and

08:02

initially I didn’t have internet because

08:03

I didn’t I get a international chip in

08:05

my phone I plug one in soon as I did my

08:07

phones blowing up and clickfunnels

08:09

servers were down we were down for like

08:10

seven or eight hours we were like on the

08:13

brink of losing clickfunnels the whole

08:15

entire thing four years ago like when we

08:17

first started this whole journey we

08:18

almost lost the entire thing we would’ve

08:20

lost the company because of a database

08:22

issue that happened now since then we’ve

08:24

gone insane and hired insane amounts of

08:25

people and infrastructure stuff to make

08:27

sure that stuff doesn’t happen again but

08:28

it could happen for any of us right any

08:30

of our businesses we could lose it and

08:31

so it’s understand like this can be

08:32

taken away at any given time

08:34

and it could be you know a million

08:35

different things I’ve had close friends

08:38

in the last couple months that have

08:39

passed away from from health issues that

08:41

was taken away from theirs there’s

08:42

government and interactions there’s

08:44

their server there’s a million different

08:46

things and so if you think it’s all you

08:47

I think a lot of times that’s when we

08:49

get humbled I’ve had multiple times my

08:51

company has crashed and I realized you

08:52

know you know prior to

08:54

I’m a genius look how great it is and

08:56

when it’s taken away it’s like wow it

08:57

really wasn’t me there’s so many other

08:59

things that we need to be grateful for

09:02

that are happening that keep us to keep

09:04

us moving so that’s important you can be

09:05

taken away number four is that none of

09:07

this stuff really matters when all sent

09:09

down like it doesn’t matter as much fun

09:12

as entrepreneurship business businesses

09:13

always kind of things like he doesn’t

09:14

really matter

09:15

last eyes with my kids I had a wrestling

09:17

match I remember going there and

09:18

watching it and both my kids did awesome

09:20

with they both won their matches

09:21

Dallin had he was wrestling the the kid

09:24

who was the district champ last year

09:26

down one out there one we’re going crazy

09:28

we’re screaming and I was like a sitting

09:30

there I’m like this is what matters like

09:32

me sometimes my kids my family that’s

09:34

what matters it’s not this you know I’m

09:37

on Instagram I think two or three times

09:39

or last month I’ve made posts where I’m

09:41

just like like business is what you do

09:43

while you wait for your kids to get out

09:45

of school this is what you do while

09:46

you’re waiting for your wife to come

09:47

home like like this is kind of the thing

09:49

to keep us occupied have some fun

09:50

hopefully serve some people but like

09:52

when it all comes down to the thing that

09:53

really matters is our families and so I

09:55

think when you realize that that none of

09:56

this stuff really matters that much it

09:58

gives you different perspective and the

10:00

number five and this is one that’s

10:02

really hard is don’t pay attention to

10:04

the fans I think sometimes as you start

10:07

growing people or I start talking how

10:09

great you are and used to be very very

10:10

careful it’s like one of the mermaids

10:14

the sirens like the sirens who are in

10:16

the water and they’re seeing this

10:17

beautiful music right and you get closer

10:19

and closer and then they come and they

10:20

eat you and they destroy you

10:21

we were anyway that’s the long story I

10:24

just tell my kids about that and we were

10:25

in a swimming pool and I was like

10:26

scaring him and it was really funny but

10:28

that’s another story from the day we get

10:30

to be careful like like the the fans the

10:32

people who you’re serving will look at

10:34

you as if you’re something great

10:35

something special and they will tell you

10:36

that over and over and over again as

10:38

much as I love hearing it it’s like

10:40

listen to it next like I have to like

10:42

put it on the shelf you can’t if you if

10:45

you do that you keep if you keep

10:46

listening to what the fans are saying it

10:48

becomes very very hard and it’s funny

10:51

Sean Stephenson who’s a close friend

10:53

passed away a little while ago I

10:54

remember we were joking one time we’re

10:56

hanging out and we’re joking about our

10:58

wives and right we love our wives and

11:00

said one of the

11:01

the things about our whites is like our

11:02

wives aren’t fans it’s like they fell in

11:04

love with us and they love us but

11:05

they’re not our fans it says it’s nice

11:07

did you come home and you feel like

11:08

you’re all awesome then there’s your

11:09

your wife who loves you but she’s not a

11:11

fan and she’s just like hey and it

11:13

changes like it instantly changes this

11:15

whole thing and I’m so grateful for for

11:17

a wife who’s not a super fan who’s who’s

11:19

realistic who’s just like this is what

11:21

it is and so I think that it’s important

11:24

for all of us to have people in our

11:25

lives around us who are fans who are

11:26

like the people who love us because it

11:28

helps take the ego off and lets you

11:30

focus on what’s actually important so

11:31

how are we made humble those are the

11:33

five things number one you are called to

11:35

serve number two realize that it is not

11:36

you number three it can be taken away

11:38

number four number really matters number

11:39

five do not pay attention to the fans if

11:41

you do that as you are growing and you

11:42

were serving you’re changing people’s

11:43

lives it’ll help you to focus on on that

11:47

and not not get ahead that’s too big all

11:49

right

11:50

hope that helps again the giveaway I’m

11:52

gonna kind of recap that again this is

11:53

the giveaway we are getting to give you

11:55

guys and all you got to do is so simple

11:56

is just go subscribe the podcast and

11:58

somebody’s gonna win this this is a

11:59

science as a million dollars in Coweta

12:01

as cool as a billion dollars all you

12:02

gotta do is go to your phone go download

12:04

the podcasting app and then go subscribe

12:07

to the marketing secret show if you just

12:09

search marketing secrets it should pop

12:10

up click on that and then and then you

12:13

will be entered into a draw all right

12:15

enter that and then come back leave a

12:16

comment down below and we’ll take all

12:17

the comments and everybody said I’m

12:18

subscribed and and then we will throw

12:20

you guys into a huge drawing so that is

12:23

the game plan hopefully everyone’s done

12:24

that oh cool I can see every question in

12:25

the comments no all right so that was

12:29

the first segment of the show we gets

12:30

things so far that’s kind of fun all

12:34

right very cool Kenneth subscribe

12:37

congratulations Kenneth you are in the

12:39

thing Glen is subscribed whoa all right

12:46

well we had an iPad like three comments

12:48

for Sophia this is episode number one as

12:50

you can probably tell so all right while

12:53

they’re figuring it out

12:53

ooh their segment number one all right

13:00

I’m a desk up a little bit okay we are

13:04

going am I going to keep going okay hey

13:08

everyone alright so we are back right

13:09

now we’re gonna move to the next segment

13:11

the Showtime really sigh force is called

13:13

tales of a funnel hacker

13:14

this is what I’m pulling out really cool

13:16

stories in the community these sometimes

13:18

are people who who speak it for hiking

13:20

live or maybe they’re mannish circle

13:22

maybe I hung out with them at the

13:23

restaurant there’s just a cool story

13:24

that I want to share and this one is

13:27

someone who doesn’t I’m sharing this yet

13:29

so I’m kind of excited but the idea is

13:31

no I have my own inner circle coaching

13:33

program it’s fifty thousand dollars a

13:34

year we had a hundred people in it and

13:35

this year actually shut it down

13:37

which if you listen to the marketing

13:39

sneakers

13:40

podcast you’ve heard that story before

13:42

which was a really hard and painful

13:45

thing for me shut down but it was

13:46

something we needed to do to focus on on

13:48

where we’re going but basically every

13:52

single entrepreneur that group gets to

13:53

come they have 30 minutes on stage here

13:54

or office to present what they’re doing

13:56

their business stuff like that and I

13:57

want to share with you guys a little

13:58

clip from my friend Annie grace she is

14:02

one of my favorite people in our in our

14:04

inner circle and she she shared

14:07

something that had such a huge profound

14:09

impact on me I remember after she said I

14:10

just sat there I was like oh my gosh I

14:13

kept thinking about next day I thought

14:14

about it next day I had heard like

14:15

there’s another group that came in I had

14:17

like retell it again and I want to share

14:19

with you guys cuz such a big important

14:21

thing for those who don’t know Annie

14:23

Annie she’s read a bunch of her books I

14:26

can’t tell you I have another cool

14:27

announced about her I can announce yet

14:29

but yeah I can’t yet know okay I was God

14:32

Rubble

14:33

no she’s awesome but I’m sure a book

14:35

called the alcohol experiment she has

14:36

one called the naked mind and she helps

14:38

people to break the chains of alcohol

14:39

addiction and her books are amazing even

14:41

for non addicted to alcohol they help

14:42

you break the chains of any addiction

14:44

cuz helps you understand the psychology

14:46

behind it and NLP and all the all the

14:48

stuff that affects your brain that gets

14:49

you that causes an addiction and she is

14:51

just an amazing person who’s changing

14:53

still in people’s lives and and inner

14:55

circle she’s talking about her business

14:56

and she’s trying to help all these

14:57

people and she’s talking about she’s got

14:58

a certification program coming and all

14:59

these things are doing and you know

15:01

she’s got she’s selling thousands you

15:02

know thousands of copies of her books

15:03

and she’s on TV like all these things

15:05

that are happening and I think sometimes

15:07

we’re all excited but then you see like

15:09

man I’m suddenly things not everybody’s

15:11

having success and you get frustrated

15:12

they’re like there’s always at that

15:13

piece of it and this insight she shared

15:16

has such a profound impact on me I

15:18

wanted to share with you so I’m gonna

15:19

show this clip it’s about two minutes

15:21

long if you guys want to see it right

15:22

now this is from aunty grace

15:24

during her inner circle presentation

15:25

this year really I have been

15:27

struggling a lot with this idea of a

15:29

funnel since the very beginning on a

15:31

personal perspective so you know I’ve

15:33

sold multiple hundreds of thousands of

15:34

books and I’m like oh my gosh of all

15:36

those you know 250,000 books how many

15:39

people actually read it right and then

15:41

how many people do they finish it and

15:43

then how many people does it touch and

15:44

how many people in it and it gets so

15:46

small to the point where like the people

15:49

who need you and the people you’re

15:50

impacting feels so so so small and so

15:53

Brian was like well it’s kind of like

15:55

the parable of the sower like you you

15:57

sprinkle the seed and some of it falls

15:59

on it’s just how the universe works some

16:00

of its gonna get choked out some of its

16:02

going to you know spring up some of its

16:04

gonna do these things so it’s like okay

16:05

it’s just how the universe works I just

16:06

have to make peace with this idea and we

16:09

just open this naked mine Institute

16:11

where we’ve certified 60 coaches to go

16:13

and and kind of do this work in the

16:15

world and I was driving back from that

16:18

training I just dropped my team off at

16:20

the airport and I was really thinking

16:21

about that and I said oh my gosh even in

16:22

that room you know 60 people came but

16:25

like how many of them are actually gonna

16:26

create these businesses that do

16:28

something and go somewhere in the world

16:29

and it’s just gonna get smaller and

16:30

smaller and there’s probably only gonna

16:31

be like five of them that are like the

16:33

breakout people that impact other people

16:35

and then all of a sudden I just

16:36

remembered the second part of that first

16:38

it was like but the seeds that actually

16:41

spring up will reproduce 30 60 100 times

16:45

and so all of a sudden I saw that it’s

16:47

not a funnel it’s an hourglass and I I

16:49

wanted to share that because that’s what

16:51

Russell’s doing - right like it’s

16:53

there’s you know of all the people

16:56

Russell touches there’s only a few but

16:58

then you look at the people in this room

17:00

and we’re the hourglass you guys were

17:02

the people who are like and

17:07

and then the next thing I wanted to

17:10

share I think so good for me and it’s

17:13

it’s something that like I remind myself

17:15

of all the time as entrepreneurs we are

17:18

as Alec sharpens has momentum based

17:20

beings we are forward focused we want

17:22

the next thing we are going to the next

17:24

place and a practice that like I do and

17:29

then something that just really speaks

17:31

true to me is his this quote and I think

17:35

if we can just say this to ourselves and

17:36

have the tension of wanting the next

17:38

thing but also knowing that in this

17:41

moment we have arrived in this moment we

17:43

are here in this moment our destination

17:45

is in each step in each moving forward

17:48

it’s so powerful and sometimes when you

17:50

just get stressed and thinking about the

17:52

next thing just remember like we’ve

17:54

already arrived you guys we’re already

17:55

here this is the stuff so I wanted to

17:58

share those things who isn’t that an

18:03

awesome message I think that you know

18:06

I’ve felt that some times before it’s

18:09

just like Matt we’re doing all these

18:10

things were trying we’re spending so

18:11

much money to put our voice out there

18:13

our message out there and and sometimes

18:15

it is discouraging me look at like Carl

18:17

but like you know we sold you know I see

18:20

people a lot of times in the the click

18:21

phones face for group like this 250

18:22

thousand people in our buys only a

18:24

hundred thousand members what’s wrong to

18:25

everybody else or you know if we sold I

18:26

don’t know three or four hundred

18:28

thousand copies of the of the.com secret

18:30

extra seekers books it’s like but why a

18:32

cow house only a hundred thousand

18:33

members then from those members like how

18:34

many are having success and like and you

18:36

look at that and it can be it can be

18:38

frustrating sometimes and then when she

18:40

pulled that out said no it’s not a it’s

18:41

not a funnel it’s an hourglass that the

18:43

people who do take hold those are the

18:45

ones that grow like that’s that’s what

18:47

gives you the inspiration that’s really

18:49

what I think for all of us like our

18:50

calling is to go out there and and be as

18:52

loud as we can’t put our voice out there

18:53

put our products our services like

18:55

putting it out there and and try to

18:57

change the make people’s life as

18:58

possible but the ones you do touch the

19:01

ripple effect from that that’s why we

19:03

that’s why we do this and so anyway I

19:06

hope that that helps any of you guys who

19:07

are going through this process who may

19:09

be struggling or maybe maybe haven’t

19:10

figured out like like you know you I

19:13

think especially like if you guys taking

19:15

the disc profile like I’m very high

19:16

why is that my highest value I need to

19:18

see return on investment or else I don’t

19:19

want to do it for any you guys do

19:21

sometimes get frustrated like I create

19:22

this video I post it and we had like 13

19:24

people watched it or whatever hat you

19:25

know in your fresh because it’s like

19:26

you’re not getting the traction you want

19:27

yet it’s like this okay like yeah I keep

19:30

putting the message out and keep putting

19:31

out and keep putting out there because

19:32

you’re sowing all these seeds you’re

19:33

selling all these seeds and the right

19:35

people are gonna find it they’re gonna

19:36

hear your message they’re gonna take

19:37

that thing and that’s what’s gonna

19:39

blossom that’s what’s gonna change the

19:40

world so that’s my message to you guys

19:43

from Annie and I’m gonna continue to do

19:46

Mark and see your slide and try to find

19:47

some these cool experiences like that

19:49

where there was 30 people in the room

19:50

there with Annie to heard that but it’s

19:52

like something I want to share with the

19:53

entire world when I try to find some of

19:54

those segments to share with you guys to

19:56

really really give you impact so hope he

19:58

has enjoyed that if you did post down

20:00

the comments down below say Annie thank

20:01

you so much for that for the hourglass

20:03

and all analogy I think it’s amazing and

20:04

and that’s it for the second segment of

20:07

the marketing secrets live show we need

20:10

our drum we need a band we definitely

20:12

live band right now they want seditions

20:14

to be our live band there’s comments

20:15

down below anyway I can’t all right he

20:18

has raised the next segment are people

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liking this so far oh sweet let me do a

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call action because this still is the

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prize if you guys have not subscribed

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or China or something and so there’s

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nothing like Kmart there’s something

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magic that only I can send you because I

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she I’m sure you could buy him yes yeah

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21:14

through the next segment all right here

21:17

we go

21:18

our a race the next segment show is

21:20

called the ask Russell anything where

21:22

you guys can literally ask me anything

21:23

and if you have any questions how do

21:26

they ask me I will let you know in the

21:30

comments um

21:30

anyway I’ve got two questions in the

21:32

community I think are really powerful it

21:33

hopefully will be super helpful for you

21:35

so I’m gonna actually play the video of

21:37

the question then I’m gonna respond to

21:39

it on my phone and the reason why if you

21:41

guys listen to my podcast episode a

21:43

couple weeks ago we take these and we

21:45

turn them into Instagram posts that are

21:46

really really cool if you can follow me

21:47

on Instagram you’ve been seeing these

21:49

where there’s video side by side with

21:51

one person asking question one person

21:52

answering that’s we’re creating now so

21:54

I’ve got two really cool questions from

21:55

our community but I’m going to listen to

21:57

with you guys and then we are going to

21:59

answer live so my first question today

22:02

is from Dan Locke Dan is what we call an

22:05

OG original gangsta back when I got

22:07

started in his business 15 years ago Dan

22:09

was in my very first people I knew when

22:11

my first partners that we did project

22:13

way back then and now I look 15 years

22:15

later how both of us evolved I become

22:17

the sales funnel dude he’s become the

22:19

the closing dude now the copyright he’s

22:20

just an amazing marketer super close

22:22

friend it was a my inner circle last

22:23

year as well and he submitted the

22:25

question so I’m really excited actually

22:26

hear from Dan his questions so here we

22:29

go hey Russell this is Dan lock out of

22:31

the thousands and thousands of funnels

22:34

that you’ve build and and help built

22:36

what do you think is the key difference

22:39

between a funnel that generates

22:41

seven-figure in revenue versus an

22:43

eight-figure revenue what’s the quote

22:45

has some of the key components alright

22:47

okay someone answers on my phone what’s

22:53

up Dan make you so much for the question

22:54

and I think that’s actually a really

22:56

smart question people rarely ask that

22:58

they’re usually what funnels gonna work

23:00

and your question obviously is someone

23:02

who has gone to eight figures and beyond

23:03

is looking like what are the the

23:05

differences and it’s interesting the the

23:08

companies they’re winning two comma Club

23:09

X Awards like you and like the other

23:11

ones it’s not so much they have a super

23:13

complicated funnel it’s not like all

23:14

they’ve got 500 different funnels most

23:16

of them have like two or three funnels

23:19

but they and they’re not complicated

23:21

they’re very simple their systemized and

23:23

they and they convert right they focus

23:25

more on like on on selling at each page

23:28

in the funnel they focus more on like

23:30

coming better at telling the story be

23:31

coming to have better doing the webinar

23:32

like the focus is in the creative inside

23:34

the pages of the funnel not so much the

23:36

funnel so it’s not like oh they had 45

23:38

steps and 13 upsells and 20 down seven

23:40

nineteen different follow-up funnels and

23:41

sequences one smear to hear to hear it

23:43

like that’s not what there

23:44

during their like I’ve got a funnel with

23:46

four pages it’s a free plus shipping off

23:47

right there free book shipping offer

23:48

there’s my upsell my down selling my and

23:50

my other upsell and then they focus

23:52

insane on the conversion each page like

23:54

how do I make this convert higher what I

23:56

need to do on this page where I need on

23:57

this page and they just focus on that

23:58

it’s like the little tiny levers its

24:00

swing huge doors right and they have a

24:02

front end funnel then they have like an

24:03

upsell funnel and most most of the

24:05

companies that are intent like into

24:07

Kabul Club exit they’ve gotten this huge

24:08

award right here thank you on this one

24:11

Dan I know you got one last year anyway

24:13

this is the two comma Club X award the X

24:14

stands for ten million dollars but most

24:16

people who stay on the stage again it’s

24:18

they have two or maybe three funnels and

24:21

there’s three funnels in the value add

24:22

or it’s like a free plus shipping funnel

24:23

to get people in and they have a webinar

24:25

funnel there’s no high ticket thing and

24:26

again they obsess with the webinar they

24:29

do it live over and over and over and

24:31

over and over again to make sure the

24:32

pitch the presentation they offer is

24:33

perfect and that’s where the focus goes

24:35

to and then they have a high ticket

24:36

thing on the back end but like that’s

24:37

the the focus is not a million different

24:39

funnels its focusing on the creative

24:41

inside of each funnels focusing on the

24:42

message they like that’s that’s the

24:44

difference between some of these got you

24:45

know an okay funnel to a seven-figure

24:47

funnel to it to be on cuz they become

24:49

really good at at the copy the creative

24:51

the selling like that part of it is the

24:53

most important part so I hope that helps

24:55

and excited hopefully Dan to give you

24:57

another one of these two comic of X

24:58

Awards and next year’s for knocking live

24:59

in fact next one I like live we reduced

25:01

into comic clubs see award because we

25:03

have much people who are creeping up on

25:04

a hundred million dollars inside of a

25:05

funnel and simple

25:08

is the key to watch their funnels as

25:09

well they’re all very very simple

25:11

alright thanks man makes the question

25:12

talk soon boom there was the first

25:14

question from Dan alright and go to

25:17

question number two question number two

25:18

is from a man John Lee Dumas jld from

25:20

entrepreneur fire podcast John is

25:23

probably one of the coolest guys in our

25:25

industry super fun to work with super

25:27

relaxed just an all-around cool guy and

25:31

I had chance earlier this year to

25:32

actually spend time and feed you with

25:33

him and his question actually ties back

25:35

to when we were in Fiji with him and xx

25:37

Robbins and everything so let me listen

25:38

his question and then I and then we will

25:41

give him an answer

25:42

hey what’s up John Lee Dumas here of

25:45

entrepreneurs on fire in Russell it was

25:48

absolutely amazing getting to hang out

25:51

with you in Nam Ollie Fiji Tony Robbins

25:54

private resort for four days

25:57

getting to mastermind with you dean

25:58

Graciosa lewis howes obviously Tony

26:02

Robbins Jenna Kuchar so many amazing

26:04

people absolutely loved it in my

26:07

question for you is what was your

26:10

biggest takeaway over that four day

26:13

mastermind that we were at from Tony

26:15

Robbins from Dean Graciosa from Jenna

26:18

from Lewis from whoever it might have

26:20

been what was your biggest takeaway from

26:22

that mastermind you can pass along to

26:24

myself and anybody watching this video

26:26

take care brother and stay on a fire

26:30

alright here we go what’s up JD first

26:35

off I had so much fun in Fiji with you

26:36

hanging out and there were so many so

26:39

many cool conversations that happen from

26:41

you know like in the actual master I

26:43

mean where Tony Robbins is sitting there

26:44

like looking at us all like telling us

26:45

what to do to like all the individual

26:47

ones we’re hanging out at the spa or

26:48

hanging out just walking down the path

26:50

or like bowling or just all the fun

26:52

things but I think of all the things

26:54

that had the biggest impact on me at my

26:56

my stage right now in this in this

26:58

businesses marketing game is when Tony

27:01

looked at me and he said Russell you are

27:03

the operator of your business so I was

27:06

like yeah that’s what I do I’m an

27:07

entrepreneur I’m operator I run this

27:08

thing he said the reason why that’s all

27:11

you’re able to do is because you’re an

27:12

operator like you’re your whole life is

27:13

sucked in there until he’s like I came

27:15

from how many he’s like I own 50 for

27:17

companies Russell he’s like I’m the

27:18

owner of all of them I’m the operator of

27:20

none of them he’s like that’s what I’m

27:22

able to own 50 companies have a billion

27:24

dollar net worth like all these kind of

27:25

things that are crazy he said because I

27:27

am I’m the owner I’m not the operator

27:29

and he said if you really want freedom

27:31

Russell if this transition from like I

27:33

am the best operator in the world I’m

27:34

the CEO I’m gonna like bla bla bla bla

27:36

BOTS like look like there’s a time and a

27:38

place in a business for that well you

27:40

got to be the CEO it’s got to push it to

27:41

a certain spot but he’s like there’s

27:43

also time you have to step away and

27:44

become the owner of the company get on

27:46

the board of directors you said if for

27:47

personal advice he gave me was like step

27:49

away from from being the CEO they become

27:52

they go on the board of directors be the

27:54

owner of the company not the operator

27:55

find the right people who become

27:56

operators put them underneath you and

27:58

and that was the biggest piece of advice

28:00

for me that was the most timely for me

28:02

now obviously it might not be the best

28:03

piece of advice for everybody there’s

28:04

that there’s a point in your business

28:05

when you’re the entrepreneur and you’re

28:07

the one that’s gotta like push it up the

28:09

mount and do everything there’s

28:10

when you have become the CEO like

28:11

there’s there’s different seasons in

28:12

life but for me that’s definitely

28:14

seasonal midnight now is like how do I

28:15

transition from being the operator of

28:17

the business to the owner where I take

28:18

something pressure and stress off focus

28:20

on the vision and and be able to do that

28:22

as opposed to being so deep in the weeds

28:23

every single day where you’re just doing

28:25

the thing all the time and so that was

28:27

for me the biggest aha

28:28

I’ve been sitting back now over the last

28:30

you know month or two since have been

28:31

home to I figure like how do I actually

28:32

execute on how do I do that I think for

28:34

a lot of you guys who are listening to

28:35

this to start thinking about that as

28:38

you’re as you’re going through this this

28:40

evolution of your business things you’re

28:41

not there yet knowing like that’s what

28:42

I’m gonna be someday I gotta get

28:43

prepared for get ready for that because

28:45

someday I’m gonna be the owner of my

28:46

company and not an owner operator but

28:49

just an owner and that is really freedom

28:51

that’s what we’re trying to get to

28:52

inside a business so I hope that helps

28:53

thanks Jay LD for everything you’re

28:55

amazing man and I will talk to you soon

28:56

all right that was fun I hope you guys

29:00

enjoyed I enjoyed the the Q&A stories

29:04

those will show up on Instagram here in

29:05

the near future so you’ll be able to see

29:07

how we’re using that those as well all

29:10

right we saw people hanging out holy cow

29:14

there’s a lot of you still hanging out

29:15

she has liking this so far there’s no

29:18

carefully over-deliver just kidding

29:20

kinda okay I’m scared to scroll up cuz

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I’m afraid to drop the the comment I pad

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latias are subscribing I’m gonna shout

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