Russell Brunson's Secret Sales Funnel Strategy (Even If You're A Beginner)

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YouTube Transcript: English (auto-generated)

00:00

  • Hey this is Russell Brunson

00:02

and welcome back to my YouTube channel.

00:03

I’m so excited to have you here today.

00:04

Today’s video will be talking about a secret funnel strategy

00:06

that’s literally taking new business owners

00:09

from startup phase to Two Comma Club winners

00:11

in a very short period of time and that’s what we’ll

00:12

be talking about, but before we get into the training,

00:14

I really quick want to make sure

00:16

that you are subscribed to my channel.

00:17

If you’re not yet, click on the subscribe button

00:19

and also click on that little bell, that way you’re notified

00:20

when new videos are coming out.

00:22

With that said, I want to share

00:24

with you guys this funnel strategy.

00:25

If you know anything about me, my name’s Russell.

00:26

I own a company called ClickFunnels

00:28

and I am obsessed with sales funnels.

00:29

But what is a sales funnel?

00:31

A sales funnel is a simple, easy way to sell stuff online.

00:33

When you start figuring out how to use it,

00:35

it makes selling stuff online so easy.

00:37

This is the big secret funnel strategy.

00:40

What we do is we use a concept called funnel hacking.

00:42

What that means, you can go and you can find people online

00:44

who are making thousands or millions of dollars online

00:47

and let’s say they have a sales funnel and say page one

00:49

looks like this and maybe on page one they have a headline

00:52

and they ask for your email address and the submit button.

00:55

Then from there, they take you to page number two

00:57

where they’re selling something.

00:58

Maybe there’s a video up top and maybe there’s

01:00

some headlines down here and then there’s a big order button

01:02

and then from there you’re taken to a page

01:04

that has an upsell, we’ll call this upsell

01:06

and there’s a video with an upsell with a page

01:09

and then from there it takes you to a member’s area

01:12

with a whole bunch of cool stuff.

01:14

You guys have seen this before.

01:15

If you’ve ever bought anything online,

01:16

you’ve gone through a sales funnel,

01:18

but a lot of times we look at a sales funnel,

01:20

we buy the thing, we’re like, oh that’s really, really cool,

01:21

but what I want you to do is I want you to slow down

01:23

next time you buy something and look at the process.

01:26

We call this funnel hacking.

01:28

Look at what happened with page one and page two

01:29

and page three and page four.

01:31

These funnels are not just made by happenchance.

01:33

There’s people like me who are obsessed,

01:34

who geek out on this all day every single day

01:36

and every single piece is like art.

01:39

When you start looking at that you say, okay,

01:40

what did this company do?

01:42

Let’s say there’s a company online who’s selling supplements

01:44

and they’re doing really, really well.

01:45

They’re selling things and you look at the sales process.

01:47

Let’s say they’re selling this and on the home page

01:49

there’s a bottle of this, but they have the upsell

01:51

they’re selling more bottles and over here

01:53

they’re selling something different.

01:54

If you’re selling a supplement, you can look at that

01:56

as a business model.

01:57

I look at funnels as models.

01:59

I like to funnel hack someone, I buy their product,

02:00

I look at what it looks like, and then from there

02:02

you can map out your business model.

02:04

Say, okay, when I built my funnel I know that I’m going

02:06

to need a page like that as well.

02:08

They’re selling, let’s say it’s a keto supplement

02:10

or they’re selling a supplement for dogs

02:12

or whatever it might be.

02:14

I look at that and say, okay, how do I change it?

02:16

I’m not going to copy anything, but I’m gonna model it.

02:18

I’m gonna model the look and the feel and the layout.

02:20

I look at that and say, okay, what’s my headline gonna be

02:22

and I’m gonna ask for an email address as well

02:23

and if I’m here I’m gonna look at the second page.

02:25

Obviously, they have their sales video,

02:27

but I’m gonna put my sales video there

02:29

and then I’m gonna have my copy.

02:30

I’m not gonna copy anything, but I’m gonna model the layout

02:32

of things, so I model the layout.

02:34

Then I look at the upsell and I model the layout of that

02:36

as well and I model every single piece of the process.

02:40

I think a lot of times people who are trying

02:41

to start a business online, they struggle

02:43

because they’re trying to be creative and trying to figure

02:44

out a business model and a business plan.

02:46

People submit to me all the time, here’s my business plan,

02:47

Russell, it’s like 500 pages and I’m like,

02:49

but do you even know what you’re selling

02:50

and how you’re selling it?

02:52

The hardest thing about making money online is figuring out

02:53

what you’re selling and how you’re selling it

02:55

and the best way to figure out how to sell it is to look

02:57

at somebody else who’s selling something similar.

02:58

Look at their sales funnel, funnel hack it.

03:00

Look at it, map out what it looks like,

03:03

and then now you know what you need to build.

03:04

This is your business model.

03:06

I always tell people if they want to submit a business model

03:08

to me, this is what I want to see.

03:10

What is gonna be on your landing page,

03:11

what’s gonna be your sales page, what’s on the upsell,

03:13

what’s on the downsell, what does that look like,

03:15

and then you go back and you create it,

03:17

and that’s what funnel hacking is.

03:18

That’s what the whole secret funnel strategy is

03:20

that I wanted to share with you that’s getting people

03:21

from startup phase to Two Comma Club winners

03:23

practically overnight.

03:24

I’m gonna be doing a live training this week.

03:27

In fact, here’s a page for it right here that you can go

03:29

and you can subscribe to and when you go to this training,

03:31

I’m gonna go deep into this.

03:32

I’m gonna show you examples of my supplement funnel.

03:34

I had a supplement funnel that was doing horrible

03:36

and I found someone who had a successful one,

03:37

I modeled it, and it blew up literally overnight.

03:39

I’m gonna show you guys what that funnel looks like,

03:41

I’m gonna show you other companies and how they do it

03:43

and it’s really fun and this training’s gonna be huge

03:44

for you, so what I want you to do now is down

03:46

in the description there will be a link to go

03:48

to secretfunnelstrategy.com.

03:49

Register for this web class that’s coming up.

03:51

I’m gonna go deep into this, I’m gonna show you not only

03:53

how to find funnels you can model and you can funnel hack,

03:56

I’m gonna show you how to build out a funnel

03:58

in literally less than 10 minutes.

03:59

I’ll even build one live and I’m gonna show you guys how

04:01

to get traffic into the funnels.

04:03

It’s gonna be a ton of fun.

04:04

I want to make sure you are there.

04:05

With that said, thanks so much.

04:06

Click on the link down below to go register

04:08

for the web class and I will see you guys on it.

04:10

Hope you love it and I cannot wait to share

04:11

with you guys the whole secret behind this funnel strategy.

04:14

Thanks so much and I’ll see you on the webclass.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.