RUSSELL'S RANT: How Can This Work For My Business

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody this russell brunson
00:01
welcome to youtube a really quick iron
00:03
especially up so this is a rant i want
00:04
on a little earlier today talking about
00:06
how this process works for any types of
00:09
business i don’t care for selling
00:10
physical products in amazon if you got a
00:11
network marketing opportunity you’re
00:12
selling local chiropractic care your
00:14
local office whatever it is you’re
00:16
selling this process is the key if you
00:18
liked this video please subscribe the
00:19
channel
00:19
please like rate and review appreciate
00:21
you guys and now let’s jump into the
00:22
rant so the big question is this power
00:26
entrepreneurs like us you didn’t cheat
00:29
and take on venture capital we’re
00:30
spending money from our own pockets how
00:33
do we mark it in a way that lets us get
00:34
our products and our services and the
00:36
things that we believe in out to the
00:38
world and yet still remain profitable
00:41
[Music]
00:52
what’s up everybody this russell again
00:54
and i have a little bit of a rant and i
00:57
hope you guys are okay with that because
00:58
it’s something that i keep trying to get
01:02
people to understand and they they keep
01:03
not understanding so no offense to
01:05
anybody because I probably said a lot of
01:07
places maybe even here so I’m telling
01:08
you guys right now right here so you
01:09
will hear any well understand the
01:11
question I keep getting from people it’s
01:12
like well in fact I gots question last
01:14
night in our new to comma Club X
01:17
coaching program and and I responded to
01:19
it and then just mass times thinking
01:21
about it today I’m like I need to talk
01:22
about this because I want to put this to
01:24
rest once and for all so in the future
01:26
any of you guys here anybody who’s in
01:27
e-commerce talk about this please tag
01:29
them post in this link this videos
01:30
podcasts gonna be all over the place so
01:32
let them know because this is the key
01:34
they need to understand so a lot of
01:36
people come into my world into the
01:38
funnel world night well I’m selling
01:39
stuff on Amazon or shop find some
01:40
physical products and so it’s got some
01:42
examples of physical products maybe
01:43
you’re selling supplements or you’re
01:44
selling jars or you’re selling buttons
01:47
or selling markers like whatever it is
01:49
you’re selling and they’re going through
01:49
the stuff you write well funnels really
01:51
really cool also how’s it gonna work and
01:52
I should tell you I’m like go read this
01:53
book x4 secrets go read the book hum
01:55
secrets and the first things like well I
01:56
there’s no face in my company so this
01:58
stuff hasn’t worked for me and I always
02:00
just want to cringe for anybody who
02:02
thought experts secrets is only about
02:03
selling information products you missed
02:05
the whole point of the book please stop
02:08
go find your copy of the book start a
02:10
very beginning in the time look at
02:11
from through a lens of whatever it is
02:13
that you are selling okay if you’re
02:15
selling physical products info products
02:16
supplements network marketing whatever
02:18
it is you’re selling this book is the
02:20
blueprint for that and you’re saying
02:21
well this isn’t work for me because my
02:22
business I don’t do this
02:23
instead start thinking boy wait how
02:26
should I like should I do this my
02:27
business like how can I use this in my
02:28
business like that should be the the
02:30
thing going through your mind is how can
02:31
I use this for my business not oh I
02:32
can’t use this for my business people
02:34
are something will rustle my business is
02:35
different no it’s not different you’re
02:37
just not doing it right okay start
02:39
thinking how do I actually implement
02:40
this into my business okay for example I
02:42
love people I crustless works for you
02:44
because you know that you have a
02:45
software company every other software
02:47
company that I’m competing against does
02:49
not do this okay if you’d ask me that if
02:51
you ask people if outer releases four
02:53
years ago and tell people to read this
02:54
they’d like well this doesn’t work for
02:56
SAS I’m not selling information products
02:57
it’s like no like you’re not seeing me
03:00
actually do this to sell SAS to sell
03:02
software as a service okay works for
03:04
that so it’s works for supplement works
03:05
for everything okay so I’m gonna kind of
03:06
walk us through just a really quick
03:08
quick like two-minute break down how
03:11
this concept works with physical
03:12
products Kay but again this works for
03:14
anything plug-in nonprofit we’ve got two
03:16
I think two or three people now who hit
03:18
the two comma Club selling nonprofits
03:20
using all these these same principles
03:22
we’ve got tons almost probably hundred
03:26
plus who selling physical products who
03:27
are doing it like now an internet
03:29
marketing network marketing it works for
03:31
all of them it works for software works
03:32
for whatever it is you’re selling Kay it
03:34
doesn’t matter it’s it’s agnostic about
03:36
what is you’re selling the principles
03:37
work the same at all okay so again the
03:40
comment yesterday I saw was like Russell
03:42
I you know there’s no there’s no face to
03:44
my company so this isn’t gonna work my
03:45
first thing would be you need to have a
03:47
face to your company okay there’s a
03:49
reason why there’s a face of click
03:50
phones because people can connect with a
03:52
human being if there’s not a face not a
03:54
person you become a commodity and people
03:56
are gonna go off price go off of what
03:58
features I got this feature versus this
03:59
feature if you have a face a personality
04:01
people will bond with you and they will
04:03
follow you to the end of the world okay
04:05
I promise you that um if you haven’t if
04:07
you were in the last
04:07
funnel hacking live you premier missed
04:09
it you’ve seen it happen okay I’m
04:11
practicing what I preach every single
04:13
day okay that’s number one number two
04:14
this whole book is about how to create
04:16
offers we got what you’re marking it and
04:18
actually creating an actual offer okay
04:20
in fact religion you guys who wonder if
04:23
you ever read my little bi
04:24
what Russell does this this and this and
04:25
well the top super affiliates in the
04:27
world okay this same concept is how I
04:29
became a great affiliate okay so I’m
04:31
gonna I’m gonna do this I’m gonna go
04:34
through some examples and pull my chair
04:35
hopefully this will come out and make
04:37
sense so let’s say you’re selling
04:38
physical products let’s say for example
04:39
organifi so organifi this is my buddy
04:42
Drew’s supplement it’s a really good
04:44
stuff might take every single layer
04:45
either picture of drew on the back of
04:47
those you’re watching the video Drew’s
04:49
funnel and I love these guys they’re
04:51
funnels not the best funnel in the world
04:52
the copywriting is not that good the
04:53
cells that are not that good but what do
04:55
they have
04:55
they’ve got personality a brand a
04:58
personally human that people trust they
05:00
like they know and they follow him
05:01
through this movement which is why
05:02
they’ve done so well with organifi okay
05:04
now if I was gonna go sell organifi as
05:06
an affiliate firstly I look uh saying
05:08
they’re selling a product here if you
05:09
listen to me or Stephen rant about this
05:12
a product like it’s even the last last
05:15
fat event everyone stand up and rage and
05:16
say I will not sell a product again at
05:19
everyone chanting that with them K a
05:20
product is not how you win this game I
05:22
win this game is my creating an actual
05:23
offer so the way I became a really good
05:25
affiliate for people is I would go and I
05:26
find someone who’s selling a product and
05:28
they’d be selling probably they’re doing
05:29
well with it I said okay how can I make
05:30
this an offer so I’d say okay I’m here
05:32
to I’m on my white board so here is
05:33
organifi to say this is number one so
05:35
organifi they’re selling if I want to be
05:38
good affiliate I’m gonna take this
05:39
product I’m gonna create an offer around
05:41
its I’m a okay if I wanted to sell to
05:42
become their no more to fellate wish I
05:44
could very easily and all of us could do
05:45
this you could pick any product new it’s
05:46
okay
05:46
someone who’s buying this what else do
05:48
they need to be successful oh they have
05:50
organifi what if they need to know how
05:52
to eat or drink for that so let me make
05:53
I’m gonna make a book or a video course
05:56
teaching like the 30-day juice reset
06:01
right boom that because part of the
06:02
offer K now they got they got a green
06:04
drink together juice reset die what else
06:05
so then you like maybe when they’re
06:07
juicing they’re trying to sleep better
06:09
night so maybe this is like the sleeping
06:11
system like the greens sleeping system
06:13
or maybe it’s like there they want some
06:15
more recipes so it’s like me like 20 20
06:18
ways to put green drinks to make
06:20
something right so I would like go and
06:22
try to make recipes and waste like turn
06:24
these green drinks is a really healthy
06:25
foods and I don’t know whatever you do
06:28
but I would create a whole bunch of
06:29
things I put a gun bunch of things
06:30
together and I make an offer
06:32
where’s the total value of blank right
06:34
and that would go back to all people
06:36
buying organifi Hegel
06:37
I hope I and get it for I don’t know
06:39
hundred bucks is so here or Yugi the
06:40
same offer beer I’m gonna give you
06:42
organifi Plus this Plus this Plus this
06:43
and I like I make it actual offer I’m
06:46
gonna go out there and destroy every
06:47
other field including them selling their
06:49
own product okay
06:50
there have been affiliates times I’ve
06:52
gone it and peroneal somebody’s product
06:54
that actually sold more of the product
06:55
than the actual product owner I do that
06:57
by turning their product into an offer
06:58
and make it irresistible again so
07:01
there’s an idea for something if I’m if
07:02
I’m gonna be selling a supplement I’m
07:04
gonna go out there I’m gonna go and
07:05
create an actual offer so not just the
07:06
supplement the supplement one piece of
07:08
the offer what are the other tools and
07:10
systems they need to make an amazing
07:11
irresistible offer that’s gonna make
07:12
them whatever it is the result you’re
07:14
promising right okay so for econ people
07:16
so let’s just say your e-commerce person
07:18
you’re selling this little coffee mug
07:20
thing I’m trying to find something
07:22
random here and it is today so this is
07:23
nice little coffee mug it’s awesome I’m
07:25
selling on Amazon and you’re like
07:26
Russell I don’t know how this expert
07:28
secret stuff worked for you we’re just
07:29
selling little coffee cups like there’s
07:31
nothing to this right I’d say in fact
07:34
close you guys were members of final
07:36
University I did - I did I did
07:38
bulletproof supplement funnel and I
07:40
didn’t on it stuff in the funnel both of
07:41
them are not very good funnels both have
07:42
built 10 to 30 million dollar a year
07:44
supplement brands because they follow
07:46
the steps in this process the expert
07:48
seeker stuff right so if I’m selling
07:50
this in Amazon makes the money and I’m
07:51
like scared the Amazon is gonna crush me
07:53
or that and get you know booted off or I
07:55
just want a diversifier one sells for
07:57
it’s actually worth I would take this
07:58
product I would turn it into an offer
08:00
I’d be step number one right so this is
08:02
something that keeps coffee warm I’m
08:03
assuming so how to make this an offer
08:05
okay so I’ll be going back to experts
08:06
tea cursing okay which which market this
08:08
is in it’s a health wealth relationships
08:09
okay it’s probably in health cuz people
08:11
drink coffee a lot to do because it’s a
08:12
health reason right so it’s in health
08:14
inside health like what is this that
08:16
what’s my sub market or she’s me sub
08:18
market is yes the sub market then are
08:20
people who are drinking coffee to become
08:22
healthy see a health that you got coffee
08:25
for health you sub market and what’s my
08:27
niche I’m gonna create or I’m gonna
08:28
create a niche that let’s just say so
08:33
Dave Asprey with bulletproof right it’s
08:35
like putting putting butter in coffee so
08:37
let’s say I’m gonna go on that tangent
08:38
so his whole market is like teaching
08:40
people that and tell people go I buy
08:42
butter and put it in some way my sub
08:43
niche could be like I’m gonna give you
08:45
guys the kit that you need to be able to
08:47
make bulletproof coffee on the go
08:49
maybe that’s my sub market I’m gonna
08:50
create right so take this this is the
08:52
physical product now if I want to
08:54
compete in a funnel I need to make this
08:55
an offer so I say okay first thing
08:56
you’re gonna get when you sign up right
08:57
now is you’re gonna get the physical cup
08:59
which is really really cool
09:00
the problem is that’s all that this is
09:01
it’s probably 500 other people selling
09:03
this on Amazon right so because we’re
09:04
also in the exact same thing what
09:06
happens is the race to the bottom
09:07
everyone’s getting cheaper and cheaper
09:08
cheaper cheaper cheaper because whoever
09:10
wins is a person who’s got the cheapest
09:11
product at Amazon right so I don’t want
09:13
to be constrained by price if I’m
09:16
constrained by price I’m gonna lose this
09:17
game every single day so I’m gonna do is
09:19
that instead I’m gonna take this out of
09:20
a price constraint where people are
09:22
gonna be judging me based on somebody
09:24
else I’m gonna turn this into a special
09:25
offer where I’m the only person on earth
09:26
that can actually sell us because it’s
09:28
my special offer
09:28
number one would be this cup right it’s
09:31
really cool cup number two would be are
09:32
they okay well what else can I put this
09:33
offer well maybe I sell coffee or maybe
09:35
it’s hot chocolate maybe it’s cacao or
09:37
maybe it’s something you actually going
09:38
there so that’d be the second part you
09:40
gonna get this plus you’re gonna get
09:41
this stuff you can actually make this
09:42
really good then number three um I’m
09:45
looking right off to see what I like and
09:46
I can plug in this offer number three
09:48
let’s say there’s a really cool
09:50
weight-loss plan I want to make with
09:52
this rice looks like let me show you
09:53
guys how to have more energy in the
09:54
morning have more focus so you’re gonna
09:56
get number one you need the coffee cup
09:57
number two you can get the actual coffee
09:58
number three you’re gonna get the my
10:01
secret eating plan that actually boosts
10:03
my mental performance as an entrepreneur
10:05
number four I’m gonna get the next day
10:07
and I go through there actually create
10:08
an amazing offer right now I can go and
10:10
even though people are something’s on
10:11
Amazon for Ike you know I don’t know how
10:12
much it cost ten bucks let’s say I
10:14
cannot go and because I bundled together
10:16
a bunch of things this is now our thirty
10:18
or forty dollars cause it’s an actually
10:19
an offer now people go on Amazon beg
10:21
it’s the same price you know it’s a
10:23
fourth of the price over there but it’s
10:24
actually worth four times more because
10:25
we turn it into an offer we bundle the
10:28
whole bunch of things together and now
10:29
it’s something that that is different
10:30
that people can’t price go I go with
10:33
price and only person actually has this
10:35
special offer that makes sense okay now
10:38
to take the next level so I just create
10:39
an offer and I was like now what like
10:41
now is creating a brand a person a
10:42
movement behind this right Dave Ashbury
10:45
did is so good with bulletproof where
10:46
his host he had a story now of like him
10:49
he was overweight he lost a bunch of
10:50
weight he was hiking the hit I came in a
10:54
little story I can Himalayan mounds and
10:55
these guys gave him some yak butter tea
10:57
drank the yak butter tea he felt good
11:00
his brain was lit on fire
11:02
you put butter in his coffee and Dave
11:04
started this movement right when people
11:05
are putting butter in their cockiness
11:06
this weird thing he did okay same thing
11:09
I’d be like this I make here’s my here’s
11:11
my my product here’s an offer I pray
11:13
that goes with it
11:13
then what’s the movement like what like
11:15
what are people tapping into besides
11:16
just that like Who am I what’s my store
11:17
I need to share this right why did I
11:19
create this was the reason what was the
11:20
purpose okay Phil give drew drew had a
11:23
whole story about why he created
11:24
organifi what was the reason what was
11:25
the story behind it
11:27
okay and so for you guys like if you
11:28
want to transition from selling physical
11:30
products or network marketing product or
11:33
or e-commerce or if your affiliates
11:37
among other people’s products it doesn’t
11:38
matter what it is the system the process
11:40
is the same it’s taking that thing and
11:43
turning it from a commodity into an
11:44
offer okay putting together a bunch of
11:47
things that are unique to you
11:48
interviewing people okay like I go an
11:50
interview Dave Asprey I could go
11:51
interview someone who’s an expert in
11:55
whatever and put that part of the offer
11:57
like I make this thing amazing I
11:59
increase the value of it okay and then I
12:01
can go and like tell my store like why
12:03
did I create this what was the reason
12:04
what was the purpose behind and people
12:06
buy into that storyline and from there
12:08
it creates a movement now I gotta hold
12:09
on to you buying this and my offer and
12:11
they know my story they Know Who I am
12:12
then guess what happens in it a month
12:14
from now six months in our year from now
12:16
when I decide hey this is really good
12:17
now I want to create my next product now
12:19
you have the following in place now yeah
12:21
the people in place now that actually
12:22
care because they’re connected to you
12:23
and your story and your mission and your
12:24
movement okay so what has understand
12:26
that like so many times people come to
12:30
me and they’re like hey this doesn’t
12:30
relate to me because I saw in a
12:32
different product I’m selling a physical
12:33
product right I’m in network marketing
12:35
company the separate from this it’s like
12:36
no doesn’t matter what you’re selling
12:37
the reason why I’ve been successful
12:38
selling everything I’ve ever sold and
12:39
I’ve done all of item physical products
12:41
and supplements I’ve been information
12:42
network marketing physical brick and
12:44
mortar retail locations I’ve got
12:46
chiropractors it’s got dentists students
12:48
I’ve got like it doesn’t matter what is
12:49
you’re selling the process the system is
12:51
the same number one is create an
12:53
irresistible offer but I’m selling these
12:54
markers I would try to create
12:55
irresistible offer with these markers
12:56
okay you’re picking your market that
12:59
you’re targeting - yeah I wouldn’t just
13:01
sell these markers - everybody wants a
13:03
marker because I’m gonna be competing
13:04
with everybody else in the world with
13:06
price again so I would in fact if you
13:08
look it I just got these in the mail
13:09
today from jld but how many journals are
13:13
there out there in the world a billion
13:14
two billion 10 billion
13:15
okay so he does he figured out what’s
13:17
what’s the sub market and the sub niches
13:19
I want to create okay so he made these
13:21
journals ones a mastery journal ones a
13:23
freedom journal these literally came the
13:24
mail today okay now if I was going
13:26
competing as price on journals you need
13:28
a journal for 99 cents to get lots of
13:29
super super cheap okay so instead what
13:31
he did is he took this journal he’s
13:33
picked a sub market that and they spoke
13:36
and create something specific to them
13:38
then he was had a really good offer
13:39
behind it and if I was in the affiliate
13:40
I would make this offer even better I’d
13:42
go create your interview me I go
13:45
interview five people who understand
13:46
master different levels I did I
13:48
introduced someone master it
13:49
physical fitness weight loss business
13:52
entrepreneurship athletics I interviewed
13:55
five or six people who have mastered
13:56
something in their life and I would go
13:57
make this an actual off you get the
13:58
mastery journal plus you’re gonna get an
14:00
interview with so-and-so who’s the
14:01
number-one guy at whatever pushing it
14:03
interviews self and I make I would
14:04
create a really good offer his offers
14:06
good befallen me an affiliate for that
14:07
make even better offer okay now I’ve got
14:10
those kind of things now I’d say okay
14:11
I’m gonna create a movement people we’re
14:12
all gonna go through this with me
14:13
together we all want to master this
14:14
stuff together we all want to drink
14:16
green drinks together we all want to
14:19
drink bulletproof coffee together we all
14:21
want to use markers to sketch out our
14:24
funnels whatever it’s like I’m making
14:26
this group people I’m creating a
14:27
movement of all of us together that want
14:28
to do something I’m gonna become the
14:30
leader of that movement but my flag in
14:32
the ground say look this is my movement
14:34
I am the leader come follow me then come
14:36
follow me and then all these actual
14:37
principles secrets principles start
14:39
working now I got a movement fall in it
14:41
what’s our future based movement what’s
14:42
our cause what’s the new opportunity I’m
14:43
trying to provide for these people and
14:45
when a figure those things out putting
14:46
them together and building this
14:47
following the people what’s happening is
14:49
they’re all buying my physical product
14:50
all my my network marketing opportunity
14:52
I’ll buy my my local chiropractic care
14:54
they’re all buying my teeth cleaning
14:56
cystic it doesn’t matter whatever it is
14:58
the process is the same okay and I’m
15:01
building this community people that love
15:02
me that trust me to know who I am
15:03
they’re all part of this movement and
15:04
now when my second product line comes
15:07
out I can sell exactly this as one and
15:09
now boom this is where you start
15:10
incrementally not incrementing I start
15:12
growing very very rapidly
15:13
your company okay that’s what I was
15:15
telling people I take of any physical
15:17
product brand wrap the expert secrets
15:19
model around it and you 100 extra
15:21
company overnight it’s like giving us a
15:23
shot of adrenaline and when you guys all
15:25
to understand that no matter what
15:26
business you are in I know a lot of you
15:28
has done a lot of
15:28
to businesses so instead of as you’re
15:30
going through this process when you’re
15:31
reading expert secrets and dot-com
15:33
secrets and listen to my podcast on sky
15:34
things assess saying oh that doesn’t
15:35
work my business
15:36
it said stop and say how can I make that
15:39
work for my business okay that’s it
15:42
that’s the magic that’s the big secret
15:44
it’s shifting that that thought in your
15:46
head from all this doesn’t work my
15:47
business too how can I make this work
15:49
for my business if you think for five
15:51
seconds for 10 seconds I promise you
15:54
this is the shot of adrenaline for any
15:55
business that you are in doesn’t matter
15:58
what you’re selling or whose product
16:00
your own product somebody else’s product
16:01
okay whenever I wanted to be an
16:03
affiliate whenever who asked me to fluid
16:05
reason I don’t just like except go go
16:07
labs and run to your silly offers it’s
16:09
because I want to make I want to be I
16:10
want to be the top affiliate all the
16:11
time okay I’ve won cars I’ve won massage
16:15
chairs I’ve gone insane amounts of
16:17
things watches I wasn’t like everything
16:18
you dream about your new affiliate and
16:20
wasn’t because I was selling the same
16:21
product everyone else was I was but no I
16:23
had made mine an offer
16:24
I took their product and I figure out
16:27
what else continue to provide more value
16:28
to this thing and I took a you know and
16:31
I do this a lot of times back when
16:33
product launches were happening all the
16:34
time in my marketplace is the ones I was
16:36
in it’s okay everyone selling this
16:38
course for thousand bucks so how do I
16:40
make this worth $10,000 because I can do
16:42
that than everybody for me versus the
16:43
product owner or any other affiliates
16:45
and so I create an offer that was so
16:47
irresistible they had to buy through me
16:49
I had people literally buy the product
16:51
once and they buy again just because
16:52
they wanted my offer okay
16:54
that’s the magic we’re talking about
16:56
here with creating really really good
16:57
irresistible offers that’s you should be
16:59
thinking through ok so again if you’re
17:00
looking at whatever business you’re in
17:01
okay I’m a network marketer I’m a I’m
17:03
selling EECOM I’m doing whatever first
17:05
question is how do I turn this commodity
17:06
this thing especially network marketing
17:08
you got you versus 180 thousands of
17:10
distributors ecommerce you versus
17:12
everyone else who comes up in the search
17:13
when they type that product into Amazon
17:15
how do i dica monetize myself by
17:17
creating an actual offer okay that’s
17:20
number one
17:21
sticking through that what what can I
17:23
create what are the other things okay
17:25
number two that is like Who am I
17:26
actually selling this to keep trying to
17:29
sell that everybody’s gonna be hard when
17:30
you start creating an offer it’s really
17:31
fun this is why those who are going
17:33
through the two comma Club X program
17:35
right now we’re talking about that
17:36
picking your market and creating off the
17:37
matching because this right here is a
17:39
cup that anybody who drinks coffee could
17:40
do okay
17:42
problems in the commodity there the
17:43
price drives down by choosing the right
17:45
market the price actually goes up on
17:47
this if this is the coffee cup for
17:48
biohackers or coffee cup or for
17:50
entrepreneurs who wandering bulletproof
17:51
coffee on the go suddenly comes super
17:54
more valuable right because I picked the
17:55
right market to actually go after now
17:59
the price went up now that at the price
18:00
went up now I know this sub market that
18:01
I’m in now I create an offer that
18:03
relates exactly to that market right
18:05
what is this mark you want okay well if
18:06
they’re drinking bulletproof coffee on
18:08
the go they probably want more recipes
18:10
or other ways to do it or they probably
18:11
want interviews of people like Dave
18:13
Asprey or Anthony DiClemente or other
18:15
biohackers maybe they want interview
18:17
with the coffee guys who run the company
18:18
I can I can find my favorites have a
18:20
copy and it coffee and interview the
18:21
person who who discovered that who had
18:23
meant to that product maybe whatever it
18:24
is and you go and create amazing offer
18:26
for that sub market suddenly this $8 cut
18:29
becomes worth $60 or $100 or more okay
18:33
now you know how much people doing that
18:34
together we’re all part of that that of
18:36
that they all took the same offer
18:38
they’re all part of the same market you
18:40
have created and now you’re gonna start
18:42
creating your mass movements that makes
18:43
sense again so doesn’t matter what
18:46
business you’re in if you ask me to
18:48
consult you I would tell you the exact
18:49
same thing someone posted on a Facebook
18:51
they may like how much degress with
18:52
charge to Vox me back and forth for a
18:54
day people are posting hundred thousand
18:56
dollars hundred fifty thousand and just
18:57
makes me laugh because like the the
18:58
feedback I would give you would be the
19:00
same it doesn’t matter what is you’re
19:01
selling the process is simple you guys
19:03
figure out what it is you’re selling and
19:05
then realize that’s just one component
19:07
of your offer then create an actual
19:08
offer out of that okay you’re gonna sync
19:10
it to an actual sub niche that you are
19:12
creating so you’re going to market sub
19:14
market sub niche or create a sub niche
19:16
then you create the offer for that sub
19:18
market right and then you get people in
19:21
there and I start creating a mass
19:23
movement and you start going and then
19:24
the the audience the group the tribe
19:27
your building will tell you what to sell
19:28
what they want what to go from there and
19:29
that’s how you scale these things that’s
19:31
why I could take any any e-commerce
19:33
business off the street
19:34
if we can’t earn it we can’t end
19:35
actually we can hundred exit very very
19:37
quickly by just wrapping with these
19:38
principles so if you learn nothing else
19:40
from today go back to the expert seekers
19:42
book with any product any service you’re
19:44
selling and this time when you’re
19:45
reading instead of saying this won’t
19:47
work for my business my business is
19:48
different say how can I make this work
19:50
my business I want my business to be
19:51
different okay that’s the magic again
19:54
one last story before
19:56
wrap this one up that’s what happen with
19:57
clickfunnels when it first launched it I
19:59
was the every other SAS company out
20:01
there and they were all selling their
20:02
software nice okay I’m gonna sell my
20:03
software and for number one design my
20:05
software it gets happened boom bomb fell
20:07
number two I sold my software it bought
20:09
her three so my soft before five number
20:11
six was the offer that blew up and guess
20:13
why because no longer selling my
20:14
software I created an offer for people
20:16
it’s a number one you get the software
20:18
for free for six months number two you
20:19
know the federal hacks training system
20:21
to teach you and doctor at you and show
20:22
you how to use this number three I know
20:23
the next problem you’re gonna have is
20:25
you’re gonna don’t have the right copy
20:26
so you get my copy rating system number
20:27
four you know I get traffic me get my
20:28
traffic system number firing you all the
20:30
components you need to be successful
20:31
with this product and I turn into an
20:34
offer and a blew up your 110 million
20:37
your to 30 years 370 in on track this
20:39
year four hundred fifty million because
20:41
we created an irresistible offer for a
20:42
software company and it blows my mind
20:44
that all the other SAS guys out there
20:46
competing against me haven’t figured out
20:47
yet it’s right in front in plain sight
20:49
they keep on trying to sell their
20:50
product okay you don’t sell products cuz
20:52
then you’re fighting a commodity based
20:53
business you’re fighting with the next
20:55
two crates of product it’s got this
20:56
feature and you have this and the price
20:57
inside and then all the sources garbage
20:59
comes out no we’re creating an offer it
21:01
D commoditize is you pulls you away from
21:03
every else it breaks you away now price
21:05
is no longer a thing you’re fighting
21:06
with because you are your own thing you
21:08
are separate you are unique and now you
21:10
have what you need to grow and scale a
21:12
company okay and that is the magic that
21:14
we’ll talk about you guys okay if you’re
21:16
in a webinar you’re you just getting one
21:18
big offer and you’re selling it if
21:19
you’re doing e-commerce and you have a
21:20
physical and you have not physical but
21:21
you’re selling like a funnel with like
21:23
like front end upsell down so each thing
21:26
of those is offer your front end is like
21:27
when I saw my book it’s a free plus
21:29
shipping book but I made an offer round
21:31
that’s right you get books you get
21:31
trained you go bunch of stuff that comes
21:33
with this the upsell now is a new offer
21:35
when you buy this you get this and like
21:36
I’m making lots and lots of these offers
21:38
okay the biggest thing I tell you guys
21:40
if you do this over and over and over
21:41
again is getting good at creating and
21:43
making offers for people and what’s cool
21:44
about it is you’ll find out what some
21:45
things that people go crazy for
21:46
something’s they don’t respond to and
21:48
you keep making new offer after new off
21:49
their new offer and better more you do
21:51
this the better to become at it and the
21:53
more success you’re gonna be so getting
21:55
to gamma Comex program you guys know the
21:56
homework I told you guys before was go
21:58
in and find 10 offers that are happening
22:01
10 to successful funnels in your
22:03
business funnel hoc and to figure out
22:04
what their offer actually is okay the
22:06
ones their success love really
22:08
good offer see what they are what’s
22:09
component of a one Capone number two and
22:11
number three inside their offer and
22:12
study those things so you can understand
22:14
how you can make better offers for your
22:15
market and that’s it you guys hope that
22:18
helps
22:19
it’s probably Long’s podcast in a while
22:20
but I needed to go on a rant because I
22:22
wanted everyone to understand that this
22:23
is how this game is played it’s all
22:25
about creating offers picking the right
22:28
market and you create offer for that
22:29
specific market and then from there you
22:31
start getting people start building your
22:33
tribe then you create a mass movement
22:34
you can do all super talked about in the
22:35
book and then from there then primer to
22:38
Proctor to me everything else comes into
22:39
play so that’s the game you guys I love
22:41
this game hope you guys love it as well
22:42
is so much fun once again how comes work
22:45
for your business keep thinking that
22:46
makes every day in fact soon would you
22:50
like to see behind the scenes of what
22:51
we’re actually doing each day to grow
22:53
our company
22:54
if so then go subscribe to our free
22:56
behind the scenes reality TV show at WWF
23:00
NL hacker TV

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