Funnel Friday - Video (Russell Brunson - FunnelHackerTV)
Is it just me, or is the HARDEST part of creating an awesome funnel… THE COPY.
Suck At Writting Copy? Let Funnel Scripts Do It For You!
YouTube Transcript: English (auto-generated)
00:00
since we’re live we’re totally live
00:02
what’s up man hey I’m getting ready for
00:05
the new Despicable Me 3 movie he hath
00:09
you through sign they did they did I
00:11
wanted to be his his brother but they
00:13
just said I could be GRU that is not
00:18
enough of that
00:19
welcome to photo Friday I doing I’m
00:22
doing great this is our for those of you
00:24
keeping track at home this is the 30th
00:27
that’s 3-0 or whatever I don’t know
00:32
whether I’m forward or backwards this is
00:34
our 30th episode of funnel Friday’s so
00:38
we decided to do something a little
00:39
different and so we decided to do a
00:43
Facebook live and come on in kids we’re
00:46
going to talk a little bit about just
00:48
kind of what’s going on in life and then
00:50
I’ve been totally amazed by Russell’s
00:53
launch expert secrets which I’m working
00:57
very hard and turning into scripts to go
00:59
into funnel scripts and so um I thought
01:03
and we thought sorry not just me but we
01:06
thought that it’d be cool to get an
01:08
update on how things are going because
01:10
Russell’s been going nuts with doing all
01:12
of this live I was going to say
01:15
preaching is live teaching about
01:17
everything that’s going on right there
01:20
you go here’s how it works okay and turn
01:22
to page I keep telling everybody that
01:24
it’s funny that we get on here and now
01:27
I’ve taken to start giving people page
01:29
numbers when we’re talking about funnel
01:31
scripts and stuff you know on page 73 in
01:35
Viana that this is actually the fifth of
01:39
the hooks that you need to know so I
01:41
mean even on funnel scripts I’m starting
01:43
to put the UM I’m starting to put page
01:46
numbers where they can read all the
01:48
background to get the script and people
01:50
are digging in it so how’s it going with
01:52
the book launch I know that the you know
01:54
the affiliate things ending on Sunday
01:55
and so you’ve been going nuts you look
01:58
like you could lead use about three
02:00
weeks worth of sleep so what’s happening
02:01
yeah it’s been great first off thank you
02:05
everyone for like hanging out
02:06
participating being part of it it’s been
02:08
it’s been insanely fun um it’s been very
02:11
tiring exhaust
02:12
as we just talked about but it’s been
02:15
super rewarding and feeling it’s
02:17
fulfilling indeed it’s been interesting
02:19
like a soft camera before you start Jim
02:22
after that ye is going so hard it’s been
02:25
itching cause like I don’t go to Calgary
02:27
this January it’s been insane with
02:29
genuine independent certification and
02:31
were certified partners then we had the
02:33
next week on our first ever photo hack
02:35
fun event for his circle members to me
02:37
clearly if I’m not in July then we had a
02:40
couple senator circle and another circle
02:42
of the next receivers launch and then
02:44
last week we did the whole this week
02:47
we’ve done the whole like expertise
02:50
master class next we have another fat
02:51
amid and it’s just like it’s been a lot
02:54
and I’m tired but like it’s been it’s
02:56
been there’s something about momentum
02:58
and and I don’t know like I feel like
03:01
you launch to get my momentum that diet
03:03
or if I kind of want to keep writing
03:05
because because I’ve got a message I’m
03:07
trying to get out to the world and I
03:08
don’t want it to stop
03:09
and I know that what is that message I
03:12
message for entrepreneurs that we can
03:15
and you can like literally change the
03:18
world to what you do and actually like
03:22
the momentum I don’t want it to stop and
03:23
I’m very I’ve ever hearing with Tim
03:25
Ferriss one time talking about how he’s
03:27
40 minutes new his 15 minutes of fame
03:29
and how much he’s enjoying it I can feel
03:31
that same way like anything to that and
03:32
but while the iron’s hot I want to text
03:35
many people as we can but believe in
03:37
what I’m doing in but we’re all doing it
03:39
so it’s been fun and I hope you guys are
03:40
all enjoying it
03:41
definitely today I’m a lot less meeting
03:44
them to pass out on the floor or at home
03:45
or somewhere here in a little bit kind
03:48
of kind of catch up but I wanted to hang
03:50
out do on 30s photo Friday’s and hangout
03:53
lupins catch them it will be this
03:54
episode a little different rocketed me
03:56
in quick photos of model scriptures
03:58
because we’re on be live which mission
04:00
Google hangout this morning so we can’t
04:02
show anything but genetical idea for a
04:04
fun show today I’m gonna a lot you guys
04:06
watching it so you should have okay I’m
04:08
excited man so that’s happening so
04:11
what’s the status of the of the the
04:13
books of the where are you as far as
04:16
sales and and all that good stuff just
04:19
curious I just try to refresh the page
04:21
of the staff keep track just because
04:24
we’re so in so many cool
04:26
three days ago we passed 50,000 and
04:28
equal around 52,000 both of these is
04:30
kind of where I had Weber at which is
04:32
crazy like you know it took this it took
04:36
us over a year so how many of the
04:37
dot-com seekers book was like
04:38
consistently pushing for a year and if
04:41
you had watched the live show I knew all
04:43
last week the coolest thing for me was
04:44
like the the virtual book tour we did we
04:48
like three and a half million people
04:50
have watched a video of us talking about
04:52
the book throughout this virtual book
04:54
tour which is like it’s not like and the
04:57
thing is that is so far beyond what you
05:01
know like a best-selling author like you
05:04
think about like a New York Times
05:05
bestselling author they sell depending
05:07
on the time of year between what five
05:09
and ten thousand books that’s how you
05:12
become a New York Times best seller so
05:13
you have done like 10 kinds that what it
05:17
takes to be a New York Times bestselling
05:19
author and all the things that you just
05:22
blown it out of just totally blown it
05:25
out of the water yet just like Rodney
05:27
Dangerfield you get no respect from the
05:29
New York how does every thank you no
05:32
respect how do you feel about that uh
05:35
it’s like the last the first book we
05:37
launched Stockholm speaks of trying to
05:39
get New York Times was I try to play the
05:40
game there’s a whole algorithm and stuff
05:41
and we sold I ami doubled my book cause
05:44
we needed to sell we didn’t get it and I
05:47
was like you know what I started writing
05:49
it what was my purpose in wanting that
05:51
book and like the only real purpose was
05:53
vanities like that I’m a New York Times
05:55
bestselling author which is pretty cool
05:56
i it is so Beza I’m like oh that’s so
05:58
cool yeah like it doesn’t sound it helps
06:01
serve more people this time around I was
06:02
like we could go and try to do it again
06:04
or we could just try so much of books
06:05
and get in people’s hands which is more
06:07
important and like the real purpose
06:09
behind it so it kind of took the vanity
06:12
which I’m not gonna lie like I really
06:13
wanted that title of items to put on the
06:14
show for your focus on this and and
06:16
that’s the goal that’s the cheat think
06:19
about this though the whole reason why
06:20
anybody wants to be a New York Times
06:22
bestselling author is so that then they
06:24
can go speak they can build up coaching
06:27
and consulting clients and they can use
06:29
it to promote their business um you’ve
06:31
already speaking everywhere you’ve
06:34
already got like a waiting list of
06:36
people that want to pay you 25 grand a
06:38
year to have you
06:39
can consult with them and you’ve got a
06:41
huge business so I mean I think you’re
06:44
really past that I really want to know
06:48
is that you got it that way stay it out
06:51
yes yeah we should just go to New York
06:54
Times or go to New York and so much like
06:57
going to New York best-selling author
06:58
and then night people willing to stand
07:00
out times outside the New York New York
07:02
Times building picture taken you know
07:06
like this like when everybody everybody
07:08
who goes to Pisa in Italy I think
07:11
they’re the only person when they’re on
07:13
their way to like when I see the leaning
07:15
tower of pizza take a picture of me like
07:17
this and then you walk up like oh watch
07:20
me I’m going to drop it and there’s like
07:22
300 people with 25 different languages
07:24
going I take my picture right now you
07:27
know it’s like and then you’re like okay
07:30
do it anyway you just don’t get any of
07:32
them in my picture yeah I still gonna do
07:34
this okie exactly so now I think I think
07:38
it’s amazing what what you guys have
07:40
done with this book and I want to talk
07:42
to you about how you’re able to do this
07:44
kind of stuff that was the second part
07:45
of what I wanted to talk to about on
07:47
funnel Friday’s because we can talk
07:49
about pimp my funnel or help my funnel
07:51
Sox or we can build a funnel in 30
07:52
minutes but I thought after 30 episodes
07:55
would be cool for people who’s kind of
07:56
understand more about you know what
07:59
motivates you and get you going um and
08:03
somebody just made a really good comment
08:05
what’s your local newspaper in Boise I
08:08
know it is here what I totally destroyed
08:14
it you know whatever the newspaper is in
08:18
Boise I want you to go down there and
08:19
have them give you an award
08:21
you know the Boise beacon bestseller
08:23
yeah that’s impressive
08:26
Boise beacon bestseller and you know
08:28
what you could do is just take out a
08:30
one-page ad if you don’t know the paper
08:33
I mean just pay them a thousand bucks to
08:34
run a full-page ad that you’re the brick
08:36
we can bestseller there you go I’m gonna
08:39
do that at the offer I totally lost oh I
08:42
know what I wanted to say okay so what I
08:44
want to everybody now as far as from
08:46
funnel scripts we’ve got three cool
08:47
things in the works with funnel scripts
08:50
aside from turning
08:52
expert secrets into funnel scripts which
08:55
they should be available by the end of
08:56
June um we have added two new features
09:01
with a third feature on the way this is
09:03
a super cool and I’m geeking out of it
09:04
and I’m the only one that’s excited well
09:06
then I’m excited but to make it easier
09:08
for people to use funnel scripts on
09:10
their tablets or even on their phones
09:12
like if you’re sitting somewhere and
09:14
you’re using funnel scripts on your
09:17
tablet this will work on your computer
09:19
too but it was kind of hard to save the
09:22
output so what we’ve done now is we have
09:25
the ability for you to email yourself
09:28
the output of any one of the funnel
09:30
scripts and you can email yourself the
09:34
project file for each funnel script now
09:37
so that if you’re using on your tablet
09:39
you can email yourself the project file
09:41
and it’s in there now you can go play
09:42
with it I’ll make a video on it seem to
09:46
show you what to do but you can email
09:47
yourself the project file that way you
09:49
could load you could play with it on
09:50
your tablet or your phone then when you
09:52
get home to your computer you could load
09:53
the project file in and do whatever you
09:56
want on your PC or whatever it’s just
09:58
two really neat little usability things
10:00
and then the third thing that we’re
10:02
going to be adding and this is what’s
10:03
going to be super cool because everybody
10:04
says in final scripts one of the things
10:06
that helps them is effective examples
10:08
this was brought home to me in the
10:10
recent survey that we did in the last
10:12
training we’re going to add a feature
10:14
where at the top of each one of the
10:16
funnels there’s going to be excuse me
10:20
each one of the funnel scripts um we’re
10:23
going to have example funnels in various
10:26
different categories and you’ll be able
10:28
to click them and it will auto load into
10:32
the funnel script so that you can not
10:35
only see the example but whack the
10:37
button you can adapt the example if
10:39
you’ve got something similar but you can
10:40
actually see it in action see the output
10:42
see the questions actually filled out so
10:45
it’ll make it easier for you to model
10:46
the copy and get the best out of it so
10:48
it’s not just looking at an example it’s
10:50
actually being able to load an example
10:52
into the script and play with it and
10:55
adapt it which I think it’s going to be
10:58
massively or cool and useful for people
11:00
so yeah it’s funny we first started
11:04
project you told me right I make you
11:05
make this better better
11:06
like and I thought you never you add
11:09
five or six three scripts because you
11:10
have by 500 but then like just all the
11:12
technology side of it keeps getting
11:14
better and better as well it’s super
11:16
cool so we’re committed to making this
11:17
thing awesome and we’re using it and
11:20
having fun it’s really cool so y’all get
11:22
in there and play with it and if you’re
11:23
not a member of funnel scripts yet
11:26
available at funnel scripts dot-com um
11:28
it’s the only because you hate money or
11:30
you’ve never heard of funnel scripts
11:32
before now you’ve heard funnel script so
11:33
you need to go to funnel scripts comm
11:35
and join and if you’re a member of final
11:36
scripts you need to log in and use the
11:38
tool because otherwise you what Russell
11:40
you hate money you hate money that’s
11:43
right okay so that’s our little update
11:46
for funnel scripts it’s really cool I
11:48
mean we’re obviously working for you but
11:50
now I want to I want to take like I
11:51
don’t know
11:52
ten minutes and I want to ask you
11:54
Russell because you are you are doing
11:57
this how do you juggle being a father of
12:03
five right you got five kids right cool
12:05
could ever your wife seems to still like
12:08
you right
12:09
your employees are always smiling when I
12:12
see you you’re doing if you look at that
12:15
board back there guys right behind
12:16
Russell’s head that dude does more in a
12:23
week than most people do all year this
12:28
year he is going to do more than most
12:30
people do in their entire careers think
12:34
about that launching a book launching a
12:37
new business doing all these events the
12:40
things that you’re doing in a week are
12:41
the things that people lead up to for an
12:43
entire year okay what how just mentally
12:49
okay first question how do you actually
12:51
have energy to do that how can can you
12:54
get up in the morning and and just keep
12:56
trucking all day without the use of
12:59
illegal substances maybe you are using
13:02
legal such as ice skating Wow um so so
13:07
from energy side uh there’s kind of
13:11
couple things because even it’s funny
13:12
they like energy is like Tony Robbins
13:16
like that’s our event like some people
13:17
be just like food is energy and it’s
13:19
part of
13:20
accolade part is just like it’s mental
13:22
it’s like your excitement it’s like how
13:23
to get into state and if you’ve been
13:25
twenty Robbins one of the biggest thing
13:26
to teach it how to get in state it’s yep
13:28
like most of us including me like I woke
13:31
up this morning and at 5:45 my alarm
13:34
went off and I was just like I’m so
13:35
tired like like the lasting world
13:37
wonders like get out of bed and actually
13:38
do something but then like I got
13:40
amazingly like Dave Woodward I look at
13:43
my phone and get our investors meeting
13:44
another way that sometimes workouts for
13:47
me I was like I gotta wake up some but
13:49
okay I gotta get up and then I come out
13:50
there he’s excited so I’m excited so
13:52
like like I don’t have energy 6:00 in
13:55
the morning right you should it’s not
13:56
normal it was like you create a psyche
13:58
so it’s like learning I get to stay so
13:59
it’s like got there
14:00
Craig music’s I try to get excited it’s
14:02
like okay now you’re gonna sting me you
14:04
can actually do it and I think that one
14:07
of the things I learn from Tony Robbins
14:08
was just a control so it’s like when I
14:10
do something I try to get into a state
14:12
because I have time to do stuff that
14:14
sucks like butter always you do the fun
14:16
thing but it’s like you have to control
14:19
you like you have to learn how to master
14:20
that and it’s not that hard when you
14:22
like if you’re Toronto’s vengeance I
14:25
help the Triads like there’s three
14:27
things this year is your physiology if
14:28
your body like how you’re moving like I
14:30
was like this thing they did because I
14:33
really want and so I feel like I feel
14:35
like this right now just said and I was
14:36
like I feel like this if I came like
14:38
this we all be like that so like first
14:40
step is physiology I’ve my shoulders
14:42
back my smile I look up and I like just
14:43
like if I move like you can’t help but
14:46
like feel better I’m like just like set
14:48
emotes physiology number two is like
14:49
what you’re focusing on for the folks
14:51
down like this versus like we’ve got 193
14:55
people listening to us right now Jim
14:56
what when people give that 180 people
14:58
listen like I look at that number I see
15:00
the comments and like I think I’m
15:02
focusing 500 bucks for a course on how
15:04
to do it I’m just playing good yeah good
15:07
because like I’m so excited this morning
15:10
that I was like seeing a bad storm she
15:12
was using to Marlon Sanders who’s like
15:14
some I look up to like crazy and he’s
15:16
posted like you seen the last nine hours
15:18
like going on get excited I was like do
15:21
you decide like I’m expressed on folks
15:22
not excited thing but it makes me more
15:24
excited and then the last thing is
15:26
meeting like um and that’s the third
15:28
step the tribe is meeting you attach to
15:29
the thing that you’re trying to
15:31
like what’s the meeting why am I doing
15:32
this and there’s no meaning then you’re
15:34
right it’s harder like if you’re just
15:36
not a purpose it’s hard to have it so
15:38
Tony Tommy that was six seven years no
15:41
no since first event like those three
15:43
things and he’s like if you told me
15:45
event like their lawn start in the
15:46
morning you go to like four o’clock in
15:48
the morning like all day all night
15:49
Novak and rice don’t drink breaks no
15:51
nothing it’s like it’s 4:00 in the
15:52
morning three days in you wash your boy
15:54
James Chin’s went these guys jumping
15:56
around and yeah I haven’t heat in three
15:57
days how do I still feel good it’s like
15:58
could you understand that it has nothing
16:00
you that it has to do with those three
16:02
things and so I try like when I’m
16:04
attacking something to like remember
16:05
that day okay you’re just this task that
16:08
sucks
16:08
I feel good or I can bake okay my body
16:11
and say in my mind like what am i
16:12
focusing on one night you get those
16:14
three things and then like when you tack
16:16
that thing is it’s more advanced it’s
16:18
fun it’s easier and then IQ just goes
16:20
faster right home at night like I don’t
16:23
I don’t work more hours than most people
16:24
on the take-back time when I’m working
16:25
9:00 to 5:00 like that’s kind of a
16:27
normal thing and then I go home I try to
16:29
like okay like last time I it was my
16:31
daughter’s last soccer practice and so
16:33
we’re all going to go play Sox so like
16:35
the last dog tracks it’s like the Paris
16:37
versus the kids I was like I’m so tired
16:39
I don’t play soccer but I get home as I
16:41
see her little cleats that she’s super
16:43
excited I was like all right so like how
16:45
do I get the stakes for this experience
16:47
but if I not I’m gonna miss it and it’s
16:49
gonna be depressing and then and I’m
16:50
gonna be a bad dad and then I’m anymore
16:52
depress and like this whole cycle so I’m
16:54
like okay I’ve got an hour to go play
16:56
soccer with my kids I got my fee of
16:58
State and so like I just got into a
17:01
state and recited it and then when we
17:02
played it was amazing with summer spun
17:04
and it was like the coolest thing now I
17:06
said not in went to bed like with that
17:08
cool memories posted like that
17:10
depression of I could do it right you
17:11
know so that’s a big part of just like
17:14
any concerning how to control of state
17:16
as the thing right before you attack it
17:18
and then that’s part of it I think the
17:21
next piece is like that like we all
17:23
spend on hours a day I just during those
17:25
hours I’m here I’m trying to go crazy so
17:28
you’re making a conscious choice late at
17:30
night you’re gonna use the resource of
17:32
time and you’ve got something in that
17:34
bottle what’s in the bottle this is blue
17:36
so I that I hope back my whole life I
17:39
was very anti caffeine and then we
17:41
launched click funnel we pull these let
17:43
all-nighters everything every
17:44
like two months right two weeks as I was
17:46
Todd dolan and they were drinking
17:47
caffeine and i were tired now it was the
17:50
one thing I had like it was like a
17:53
pre-workout so I would be incopy or near
17:55
that side of pre-workout I was like I’m
17:58
not tired
17:58
this is why they have a mild caffeine
18:03
addiction which helps everyone’s a while
18:05
so this is a one of my friends has a
18:08
company called Rhino rush this is these
18:11
little things he added it tastes like
18:13
candy and make you wake up so this helps
18:15
- that’s cool so how do you how do you
18:19
stay balanced as far as I’m going to ask
18:25
this though this may not come out right
18:27
so because we’re just kind of talking
18:29
but I’ve seen in the past a lot of guys
18:32
and gals who haven’t been nearly as
18:35
successful as you that turn into
18:38
complete jackasses once they get really
18:41
sick says no no you we’ve seen these
18:42
people it’s like you you see them you
18:45
know when you first meet them and
18:46
they’re on their way up is there
18:47
everybody’s friend and and they’ll talk
18:50
to you at seminars and stuff and then
18:51
five years later they’re you say hey
18:53
what’s up and they look at you like you
18:56
know get away but you’re you’re nicer
18:58
now than you were back then so let’s not
19:01
play it but I mean how do you how do you
19:05
stay grounded with being Russell Brunson
19:08
um so funny he never tell you am I your
19:13
Jimmy Edwards
19:14
anyway I got to go clean a chicken coop
19:16
later today dutiful who your dog no I
19:22
think I think the reason why is that I
19:24
am fully fully fully aware that this is
19:27
not russell brunson lake like this this
19:29
is not me
19:32
I was a piece of it I just happened to
19:34
be the one that’s like the faces in
19:36
front so I get a lot of the credit which
19:38
out the credits always do they’re like
19:39
there are so many people who make this
19:40
happen if sushi I was on I remember
19:43
Glenn’s built and crashed my company I
19:45
think three three to eight times while
19:47
bill has been through the right like
19:50
consult with a bankruptcy lawyer luck
19:52
might never bankrupt but it was like
19:54
close twice it was um vertebra and I
19:57
meant
19:57
guys will always be coming a little
20:00
while later and the first thing after
20:01
they come your story about like your
20:04
turn I had told him that from the dam
20:05
that he was like oh good you cycled and
20:08
I’m like what does that mean he’s like
20:09
he’s like you failed if you both
20:12
physically crash like to call it cycling
20:14
and he told me is like I won’t working
20:16
entrepreneur an entrepreneurial it’s a
20:17
cycle of at least one and first I was
20:19
like left sounds way better than failure
20:21
I like that so I cycled twice and then
20:23
but he made a good point like he’s like
20:25
a lot of times later entrepreneurship
20:27
first time you do it like this whole
20:29
thing is happening and you think it you
20:31
are like God’s gift to the world your
20:32
greatest in the world
20:33
and then the first time you cycle you
20:35
realize that like there are so many
20:37
conditions that make things possible and
20:38
like anything amazing it happens it’s
20:40
not because you are amazing and it has
20:43
to hard work and hustle all kind of
20:44
stuff but it’s like there’s so many
20:46
there’s so many things that are in your
20:48
control and it’s like those need to be
20:51
taken away so fast and right um you I
20:54
look at I look at just what’s happened
20:58
in the last 290 years for us like it was
21:01
like 10 years be trying to launch a
21:02
stuff meeting some amazing people along
21:04
the way and then came this perfect storm
21:06
of like caused a person having the
21:08
ability to be able to build quick Dylan
21:11
Jones having the ability to go be editor
21:12
me having the ability to be able to
21:14
market and that even with that said like
21:16
it was a tiny being we are so blessed on
21:18
the tidy we started building
21:20
clickfunnels when the word funnels
21:21
wasn’t sexy and I look at the history of
21:24
like everything like that January in the
21:26
middle of building quick problems
21:27
writing diets and Perry Belcher did this
21:29
traffic conversion summer 2500 people
21:31
they talk about funnels entire thing and
21:33
funnel became the sexy by word and
21:35
everyone was became photos leaders on
21:37
consultants and the next like six months
21:39
my phone’s became the sexy seeing the
21:41
world while we’re building quit funnels
21:42
and Todd and Dylan I write like this is
21:45
becoming like a cool thing and then also
21:47
Mike I think the time he was like so
21:49
perfect I wasn’t like he came out and
21:50
they holy crap this thing was perfect
21:52
and hear me think so there’s timing
21:55
that’s involved there’s all sorts of
21:56
things are but I know every single day
21:58
I’ve been through business cycles where
22:00
everything is going good and my I’m
22:02
fully clear that tomorrow strikes could
22:03
shut down my account and this like I
22:05
give you in a whole world of hurt um you
22:08
know I last earlier this week I
22:10
everything’s going good
22:11
shut me down like and then Monday they
22:13
brought it back you know they’re like
22:14
like we’re so much at the mercy of so
22:17
many different things since I tried a
22:18
diverse never be clever in that but you
22:20
have nothing else but slice saying that
22:22
I eaten be gone tomorrow and like it has
22:25
nothing how smart I am hurt has I’ve
22:27
moved me it’s not me well I think a
22:29
crowd you’re a good I think that you are
22:33
an excellent example though because it’s
22:37
the Hugh it’s a combination of the
22:39
humility and the experience too because
22:42
you wouldn’t have recognized that
22:43
opportunity if you couldn’t get out of
22:45
your own way and then you’ve you’ve had
22:49
enough experience to be able to see how
22:52
Todd and and everybody else could come
22:56
together to create something that would
22:58
that would fill that market need but
23:02
when you start believing you’re the only
23:04
one with the ideas and you’re the one
23:05
that has to make it happen then that’s
23:07
when nothing happens and you have the
23:09
quick and fast crash and burn so that’s
23:12
really to be commended so last question
23:15
I went through what I share one quote
23:17
this is my favorite I primary coat and
23:19
it kind of because I agree I I mean I I
23:22
put my dues for ten years before like
23:25
this opportunity was ready and I’m not
23:27
the first person tried to build a quick
23:28
funnel I tried to go to three times
23:30
until like everything I don’t have
23:32
people try like it’s not like I was like
23:34
I had some pious some guy was telling us
23:37
people that he was want to give me the
23:38
idea to put funnel I’m like dude like I
23:40
tried to go to quit phone three times
23:42
when first time cell cliff calm calm
23:44
sick times called cliff be calm their
23:46
time itself quick phone stock I’m like
23:47
this was my third time I’m trying to
23:49
strike 70 years right and you know what
23:51
like no one gave me the idea for click
23:52
like it wasn’t like my ideas everybody’s
23:54
idea it just we happen to two dead ones
23:57
executed on correctly but a secure it
23:59
Winston Churchill he says each letter
24:02
comes in a lifetime that’s about special
24:04
moment in there figuratively capped on
24:05
the shoulder and offer the chance to do
24:07
a very special thing you need to them to
24:08
finish their accounts what a tragedy at
24:10
that moment finds them unprepared and
24:12
unqualified for that which could have
24:13
been the finest hour and I don’t think
24:15
alike you know those 10 years of me
24:16
preparing and trying and learning and
24:18
failing are the arms up and then Mike
24:20
goes because I have prepared also is
24:21
like hey here’s this really cool
24:23
opportunity
24:24
you’re ready for it and assignments so
24:27
grateful for like I wake up every
24:28
morning I can’t believe that this is
24:30
like this is the thing I get to do like
24:33
it’s just the coolest in the world
24:35
that’s awesome and you know you think
24:37
about how you and I kind of came to
24:39
create funnel scripts was just a series
24:42
of little teeny events that seem totally
24:46
unrelated that that it just blossomed
24:49
into this tool that thousands of people
24:50
are using now to go along with
24:52
clickfunnels
24:53
I mean we met 10 years ago had lunch
24:56
kind of sort of talked we were both not
24:59
real but it’s hard to believe guys but
25:01
we’re also we’re each not really like
25:03
hyper social we’re super aggressive and
25:06
we’ll go like Erica was I hey too cool
25:11
for me and he finds him standing out and
25:13
I thought the same thing each other and
25:15
then so we saw each other on the
25:17
marketers cruise and didn’t even talk I
25:19
feel Alana’s coming in okay and then and
25:22
then I got his book and I read it book
25:25
and I got it I said I got it somewhere
25:29
it’s like right here I keep holding it
25:31
up whenever we did sure out here it is
25:32
so I mean it’s all marked up and stuff
25:35
and Ike and I said Russell this thing’s
25:37
awesome man a man sent him a message on
25:39
Facebook and so that just kind of
25:41
happened and and he had had the idea and
25:43
I had the idea at the same time but I
25:45
knew how to put it together and he
25:47
didn’t have time so that’s where click
25:48
funnels funnel scripts came from I’m
25:50
trying to take credit for click funnels
25:53
but i’ma tell you that this book is
25:56
better and the reason it’s better is
25:58
because it’s almost like this book
26:01
should have come before this book
26:02
because once you go through this book
26:05
then this book makes more sense if that
26:07
makes sense
26:08
and it’s not a cut it just is but I’m
26:10
telling you if you want to become an
26:13
expert and you want to have I mean I was
26:16
I spent a good friend of mine whom you
26:19
know who I will not say his name on here
26:21
just because I don’t want to embarrass
26:22
him but I spent 20 minutes this morning
26:25
explaining to him why he needed to read
26:28
this book and this is somebody who’s
26:29
been in business online for 15 years
26:31
because he’s all scattered and it’s it’s
26:35
what is going to bring
26:37
you success going forward online and
26:41
offline okay is not being a
26:45
jack-of-all-trades it’s being the best
26:49
person you can be
26:51
who is known for what you are known for
26:55
and you carve out your own blue ocean
26:58
and maybe I’m answering the question I’m
27:00
leading up to asking you but but why for
27:04
somebody who’s you know got the book and
27:06
then they haven’t read it or they’re
27:08
just there they’re hesitant or they’re
27:10
feeling you know Who am I to be an
27:11
expert who am I to hold myself out there
27:13
because you lay out the whole blueprint
27:15
on how to become the expert in your own
27:18
world and carve it out but but why
27:22
should people do this now Russell why
27:24
can’t they all just go be an affiliate
27:26
marketer I’ll go you know just throw up
27:28
funnels to sell you know oil fur for
27:31
mechanical chickens that I buy in giant
27:34
Lots from China um you know why is this
27:38
so important for everybody to to execute
27:41
what’s in this book yeah I yeah I didn’t
27:44
because I’ve been in a lot of businesses
27:46
a lot and I’ve tried a lot of stuff and
27:48
it’s like big and this is the estrogen
27:51
right she’s like after you make like is
27:53
personally but like for me I’m like I
27:55
think a million boxes like that you make
27:57
eighty right Wow
27:59
I go got to go to work on our wealthy
28:01
yeah you’re like your wife sworn to take
28:03
the garbage out like your fellow one
28:06
care your parents still like oh nice so
28:08
we you find out really quick that it
28:11
doesn’t matter but the one I think the
28:13
money does it gives you Billy would yarn
28:15
back out of fear because it’s like you
28:16
have these base needs met and I honestly
28:19
believe like they keep laugh like what
28:21
it like Russ what’s your mission and
28:23
it’s funny cuz I got I’m teaching
28:26
entrepreneurship and business and things
28:27
like that but like that’s not my real
28:29
mission
28:29
my mission is if I get you guys
28:31
everybody to spot where their stabl and
28:33
like they’re doing that my ro mission is
28:36
back for seeker stuff because then we
28:37
got fear like fearful it’s kind of like
28:39
the whole mouth off hierarchy needs
28:41
right like like he’s you know like first
28:43
get to have food and then you get food
28:45
get that water then you have to have
28:46
shelves and then when those needs are
28:47
met then it’s like oh cool now we can
28:49
like do cool stuff and it’s like
28:50
when you’re at financial needs are met
28:52
you have stress set up next paycheck
28:53
things like that
28:54
then like you can shift your focus to
28:56
like other people and makin faster you
28:58
can get to that point the better so like
28:59
I the tools vehicle that I use it years
29:02
complete transparency the vehicle I’m
29:04
using to influence you guys is business
29:06
because I think it’s the fastest way to
29:08
get a stable ground I don’t really care
29:10
about your businesses that much I care
29:11
about the impacts that you can have
29:13
another people and that’s like armsie
29:15
Hawaii I do that you because when you’re
29:17
a stable ground and you have stressed
29:19
out about finances now you’re looking
29:21
around and being like how can I help
29:22
people so yeah it’s like like this
29:24
Canyon think we do right like this
29:25
reason we go to Kenya and help people
29:26
with kids like it’s a good as
29:28
financially can help there so you guys
29:29
maybe that finances not gonna make sense
29:31
but it’s like you can create a course
29:32
helping whatever like I got a call from
29:34
someone that’s yesterday that I have in
29:37
st. announced respect for that they came
29:39
to me to ask my be helping if I would be
29:41
willing to help with this project that’s
29:42
helping free children that that are
29:46
caught in sex slavery and I was up all
29:49
night last night like looking at
29:50
studying like how can I help this
29:52
organization help free these kids it’s
29:54
just like like you can do so many quick
29:56
these talents these tools these things
29:58
that we’re doing like they’re cool but I
29:59
but like they say they’re a means to an
30:02
end it means to get you guys all above
30:04
ground at cut above water so you can go
30:05
to serve people in my desk that’s
30:07
honestly not like all really care about
30:09
that’s why this book is so cool because
30:10
it’s going to get you like here’s the
30:12
platform you need to get your your needs
30:14
met but then it’s like now like your
30:16
message is what really matters like
30:18
that’s that’s not to be attacked on the
30:19
world that I care about and that you
30:21
guys really care about and this business
30:23
on trips and vehicle to get you guys to
30:25
get with you that so that’s actually why
30:27
I do what I do that’s always awesome and
30:29
that is what you’re going to show you
30:34
you can help but how people can support
30:36
yourselves in the process I mean that’s
30:38
a cool thing you can live your purpose
30:40
if you get Russell’s book go in assuming
30:43
that you all have it already but if they
30:44
don’t have it yet Russell where can they
30:46
get it de lengua did you like that
30:48
transition
30:49
no good okay I’m down low right there
30:51
yeah there you go speakers calm yeah I
30:55
hope you get what they get you mentioned
30:58
like expert seekers should come first
31:00
and they didn’t because like I wasn’t
31:01
ready for I could they keep
31:03
actually in resident book like it took
31:06
me 10 years to be prepared right that
31:07
the dot-com seekers book took me an
31:09
additional to be able to understand to
31:11
be able to do the the extra seekers book
31:14
and play I took my heart and my soul and
31:15
my life into it and it’s the goal of
31:19
spiritual for you guys so I hope that
31:20
you guys look at it that way take it and
31:23
and that’s that’s my that’s my real goal
31:26
for everybody so use it use it with
31:29
other people and it is exciting so yeah
31:32
I would say that this was a very
31:34
successful 30th episode of funnel
31:36
Friday’s and I’m glad that we did it
31:38
this way because this you know we can
31:39
always pimp somebody’s funnel or do
31:42
something like that but I think this is
31:43
really cool people getting to know more
31:45
about about you and and this whole
31:48
wonderful machine that you’re setting up
31:51
to make difference in people’s lives so
31:52
that’s incredible good for you thanks
31:55
medics for remember pretty long if I did
31:57
this would be a despot I appreciate that
31:58
I mean by weekend so I’m going to pick
32:01
an app that was really cool I appreciate
32:04
that it makes going to do that awesome
32:06
everybody have a great have a great day
32:08
have a great weekend enjoy the spring
32:10
weather hopefully you’re having spring
32:12
weather where you are we are the max
32:15
here today yeah we’re good cool great
32:20
job Russell they said we’re praying out
32:21
today appreciate you all you guys all
32:23
good thank you probably on photo Fridays
32:25
bye bye bye
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