Russell's Real Reason Why - Funnel Fridays - Episode 30

Funnel Friday - Video (Russell Brunson - FunnelHackerTV)

Is it just me, or is the HARDEST part of creating an awesome funnel… THE COPY.

:arrow_right: Show Me How To Get ALL Of My Sales Letters, Scripts And Webinars Slides Written (In Under 10 Minutes) WITHOUT Hiring An Expensive Copywriter!

Suck At Writting Copy? Let Funnel Scripts Do It For You!

YouTube Transcript: English (auto-generated)

00:00
since we’re live we’re totally live
00:02
what’s up man hey I’m getting ready for
00:05
the new Despicable Me 3 movie he hath
00:09
you through sign they did they did I
00:11
wanted to be his his brother but they
00:13
just said I could be GRU that is not
00:18
enough of that
00:19
welcome to photo Friday I doing I’m
00:22
doing great this is our for those of you
00:24
keeping track at home this is the 30th
00:27
that’s 3-0 or whatever I don’t know
00:32
whether I’m forward or backwards this is
00:34
our 30th episode of funnel Friday’s so
00:38
we decided to do something a little
00:39
different and so we decided to do a
00:43
Facebook live and come on in kids we’re
00:46
going to talk a little bit about just
00:48
kind of what’s going on in life and then
00:50
I’ve been totally amazed by Russell’s
00:53
launch expert secrets which I’m working
00:57
very hard and turning into scripts to go
00:59
into funnel scripts and so um I thought
01:03
and we thought sorry not just me but we
01:06
thought that it’d be cool to get an
01:08
update on how things are going because
01:10
Russell’s been going nuts with doing all
01:12
of this live I was going to say
01:15
preaching is live teaching about
01:17
everything that’s going on right there
01:20
you go here’s how it works okay and turn
01:22
to page I keep telling everybody that
01:24
it’s funny that we get on here and now
01:27
I’ve taken to start giving people page
01:29
numbers when we’re talking about funnel
01:31
scripts and stuff you know on page 73 in
01:35
Viana that this is actually the fifth of
01:39
the hooks that you need to know so I
01:41
mean even on funnel scripts I’m starting
01:43
to put the UM I’m starting to put page
01:46
numbers where they can read all the
01:48
background to get the script and people
01:50
are digging in it so how’s it going with
01:52
the book launch I know that the you know
01:54
the affiliate things ending on Sunday
01:55
and so you’ve been going nuts you look
01:58
like you could lead use about three
02:00
weeks worth of sleep so what’s happening
02:01
yeah it’s been great first off thank you
02:05
everyone for like hanging out
02:06
participating being part of it it’s been
02:08
it’s been insanely fun um it’s been very
02:11
tiring exhaust
02:12
as we just talked about but it’s been
02:15
super rewarding and feeling it’s
02:17
fulfilling indeed it’s been interesting
02:19
like a soft camera before you start Jim
02:22
after that ye is going so hard it’s been
02:25
itching cause like I don’t go to Calgary
02:27
this January it’s been insane with
02:29
genuine independent certification and
02:31
were certified partners then we had the
02:33
next week on our first ever photo hack
02:35
fun event for his circle members to me
02:37
clearly if I’m not in July then we had a
02:40
couple senator circle and another circle
02:42
of the next receivers launch and then
02:44
last week we did the whole this week
02:47
we’ve done the whole like expertise
02:50
master class next we have another fat
02:51
amid and it’s just like it’s been a lot
02:54
and I’m tired but like it’s been it’s
02:56
been there’s something about momentum
02:58
and and I don’t know like I feel like
03:01
you launch to get my momentum that diet
03:03
or if I kind of want to keep writing
03:05
because because I’ve got a message I’m
03:07
trying to get out to the world and I
03:08
don’t want it to stop
03:09
and I know that what is that message I
03:12
message for entrepreneurs that we can
03:15
and you can like literally change the
03:18
world to what you do and actually like
03:22
the momentum I don’t want it to stop and
03:23
I’m very I’ve ever hearing with Tim
03:25
Ferriss one time talking about how he’s
03:27
40 minutes new his 15 minutes of fame
03:29
and how much he’s enjoying it I can feel
03:31
that same way like anything to that and
03:32
but while the iron’s hot I want to text
03:35
many people as we can but believe in
03:37
what I’m doing in but we’re all doing it
03:39
so it’s been fun and I hope you guys are
03:40
all enjoying it
03:41
definitely today I’m a lot less meeting
03:44
them to pass out on the floor or at home
03:45
or somewhere here in a little bit kind
03:48
of kind of catch up but I wanted to hang
03:50
out do on 30s photo Friday’s and hangout
03:53
lupins catch them it will be this
03:54
episode a little different rocketed me
03:56
in quick photos of model scriptures
03:58
because we’re on be live which mission
04:00
Google hangout this morning so we can’t
04:02
show anything but genetical idea for a
04:04
fun show today I’m gonna a lot you guys
04:06
watching it so you should have okay I’m
04:08
excited man so that’s happening so
04:11
what’s the status of the of the the
04:13
books of the where are you as far as
04:16
sales and and all that good stuff just
04:19
curious I just try to refresh the page
04:21
of the staff keep track just because
04:24
we’re so in so many cool
04:26
three days ago we passed 50,000 and
04:28
equal around 52,000 both of these is
04:30
kind of where I had Weber at which is
04:32
crazy like you know it took this it took
04:36
us over a year so how many of the
04:37
dot-com seekers book was like
04:38
consistently pushing for a year and if
04:41
you had watched the live show I knew all
04:43
last week the coolest thing for me was
04:44
like the the virtual book tour we did we
04:48
like three and a half million people
04:50
have watched a video of us talking about
04:52
the book throughout this virtual book
04:54
tour which is like it’s not like and the
04:57
thing is that is so far beyond what you
05:01
know like a best-selling author like you
05:04
think about like a New York Times
05:05
bestselling author they sell depending
05:07
on the time of year between what five
05:09
and ten thousand books that’s how you
05:12
become a New York Times best seller so
05:13
you have done like 10 kinds that what it
05:17
takes to be a New York Times bestselling
05:19
author and all the things that you just
05:22
blown it out of just totally blown it
05:25
out of the water yet just like Rodney
05:27
Dangerfield you get no respect from the
05:29
New York how does every thank you no
05:32
respect how do you feel about that uh
05:35
it’s like the last the first book we
05:37
launched Stockholm speaks of trying to
05:39
get New York Times was I try to play the
05:40
game there’s a whole algorithm and stuff
05:41
and we sold I ami doubled my book cause
05:44
we needed to sell we didn’t get it and I
05:47
was like you know what I started writing
05:49
it what was my purpose in wanting that
05:51
book and like the only real purpose was
05:53
vanities like that I’m a New York Times
05:55
bestselling author which is pretty cool
05:56
i it is so Beza I’m like oh that’s so
05:58
cool yeah like it doesn’t sound it helps
06:01
serve more people this time around I was
06:02
like we could go and try to do it again
06:04
or we could just try so much of books
06:05
and get in people’s hands which is more
06:07
important and like the real purpose
06:09
behind it so it kind of took the vanity
06:12
which I’m not gonna lie like I really
06:13
wanted that title of items to put on the
06:14
show for your focus on this and and
06:16
that’s the goal that’s the cheat think
06:19
about this though the whole reason why
06:20
anybody wants to be a New York Times
06:22
bestselling author is so that then they
06:24
can go speak they can build up coaching
06:27
and consulting clients and they can use
06:29
it to promote their business um you’ve
06:31
already speaking everywhere you’ve
06:34
already got like a waiting list of
06:36
people that want to pay you 25 grand a
06:38
year to have you
06:39
can consult with them and you’ve got a
06:41
huge business so I mean I think you’re
06:44
really past that I really want to know
06:48
is that you got it that way stay it out
06:51
yes yeah we should just go to New York
06:54
Times or go to New York and so much like
06:57
going to New York best-selling author
06:58
and then night people willing to stand
07:00
out times outside the New York New York
07:02
Times building picture taken you know
07:06
like this like when everybody everybody
07:08
who goes to Pisa in Italy I think
07:11
they’re the only person when they’re on
07:13
their way to like when I see the leaning
07:15
tower of pizza take a picture of me like
07:17
this and then you walk up like oh watch
07:20
me I’m going to drop it and there’s like
07:22
300 people with 25 different languages
07:24
going I take my picture right now you
07:27
know it’s like and then you’re like okay
07:30
do it anyway you just don’t get any of
07:32
them in my picture yeah I still gonna do
07:34
this okie exactly so now I think I think
07:38
it’s amazing what what you guys have
07:40
done with this book and I want to talk
07:42
to you about how you’re able to do this
07:44
kind of stuff that was the second part
07:45
of what I wanted to talk to about on
07:47
funnel Friday’s because we can talk
07:49
about pimp my funnel or help my funnel
07:51
Sox or we can build a funnel in 30
07:52
minutes but I thought after 30 episodes
07:55
would be cool for people who’s kind of
07:56
understand more about you know what
07:59
motivates you and get you going um and
08:03
somebody just made a really good comment
08:05
what’s your local newspaper in Boise I
08:08
know it is here what I totally destroyed
08:14
it you know whatever the newspaper is in
08:18
Boise I want you to go down there and
08:19
have them give you an award
08:21
you know the Boise beacon bestseller
08:23
yeah that’s impressive
08:26
Boise beacon bestseller and you know
08:28
what you could do is just take out a
08:30
one-page ad if you don’t know the paper
08:33
I mean just pay them a thousand bucks to
08:34
run a full-page ad that you’re the brick
08:36
we can bestseller there you go I’m gonna
08:39
do that at the offer I totally lost oh I
08:42
know what I wanted to say okay so what I
08:44
want to everybody now as far as from
08:46
funnel scripts we’ve got three cool
08:47
things in the works with funnel scripts
08:50
aside from turning
08:52
expert secrets into funnel scripts which
08:55
they should be available by the end of
08:56
June um we have added two new features
09:01
with a third feature on the way this is
09:03
a super cool and I’m geeking out of it
09:04
and I’m the only one that’s excited well
09:06
then I’m excited but to make it easier
09:08
for people to use funnel scripts on
09:10
their tablets or even on their phones
09:12
like if you’re sitting somewhere and
09:14
you’re using funnel scripts on your
09:17
tablet this will work on your computer
09:19
too but it was kind of hard to save the
09:22
output so what we’ve done now is we have
09:25
the ability for you to email yourself
09:28
the output of any one of the funnel
09:30
scripts and you can email yourself the
09:34
project file for each funnel script now
09:37
so that if you’re using on your tablet
09:39
you can email yourself the project file
09:41
and it’s in there now you can go play
09:42
with it I’ll make a video on it seem to
09:46
show you what to do but you can email
09:47
yourself the project file that way you
09:49
could load you could play with it on
09:50
your tablet or your phone then when you
09:52
get home to your computer you could load
09:53
the project file in and do whatever you
09:56
want on your PC or whatever it’s just
09:58
two really neat little usability things
10:00
and then the third thing that we’re
10:02
going to be adding and this is what’s
10:03
going to be super cool because everybody
10:04
says in final scripts one of the things
10:06
that helps them is effective examples
10:08
this was brought home to me in the
10:10
recent survey that we did in the last
10:12
training we’re going to add a feature
10:14
where at the top of each one of the
10:16
funnels there’s going to be excuse me
10:20
each one of the funnel scripts um we’re
10:23
going to have example funnels in various
10:26
different categories and you’ll be able
10:28
to click them and it will auto load into
10:32
the funnel script so that you can not
10:35
only see the example but whack the
10:37
button you can adapt the example if
10:39
you’ve got something similar but you can
10:40
actually see it in action see the output
10:42
see the questions actually filled out so
10:45
it’ll make it easier for you to model
10:46
the copy and get the best out of it so
10:48
it’s not just looking at an example it’s
10:50
actually being able to load an example
10:52
into the script and play with it and
10:55
adapt it which I think it’s going to be
10:58
massively or cool and useful for people
11:00
so yeah it’s funny we first started
11:04
project you told me right I make you
11:05
make this better better
11:06
like and I thought you never you add
11:09
five or six three scripts because you
11:10
have by 500 but then like just all the
11:12
technology side of it keeps getting
11:14
better and better as well it’s super
11:16
cool so we’re committed to making this
11:17
thing awesome and we’re using it and
11:20
having fun it’s really cool so y’all get
11:22
in there and play with it and if you’re
11:23
not a member of funnel scripts yet
11:26
available at funnel scripts dot-com um
11:28
it’s the only because you hate money or
11:30
you’ve never heard of funnel scripts
11:32
before now you’ve heard funnel script so
11:33
you need to go to funnel scripts comm
11:35
and join and if you’re a member of final
11:36
scripts you need to log in and use the
11:38
tool because otherwise you what Russell
11:40
you hate money you hate money that’s
11:43
right okay so that’s our little update
11:46
for funnel scripts it’s really cool I
11:48
mean we’re obviously working for you but
11:50
now I want to I want to take like I
11:51
don’t know
11:52
ten minutes and I want to ask you
11:54
Russell because you are you are doing
11:57
this how do you juggle being a father of
12:03
five right you got five kids right cool
12:05
could ever your wife seems to still like
12:08
you right
12:09
your employees are always smiling when I
12:12
see you you’re doing if you look at that
12:15
board back there guys right behind
12:16
Russell’s head that dude does more in a
12:23
week than most people do all year this
12:28
year he is going to do more than most
12:30
people do in their entire careers think
12:34
about that launching a book launching a
12:37
new business doing all these events the
12:40
things that you’re doing in a week are
12:41
the things that people lead up to for an
12:43
entire year okay what how just mentally
12:49
okay first question how do you actually
12:51
have energy to do that how can can you
12:54
get up in the morning and and just keep
12:56
trucking all day without the use of
12:59
illegal substances maybe you are using
13:02
legal such as ice skating Wow um so so
13:07
from energy side uh there’s kind of
13:11
couple things because even it’s funny
13:12
they like energy is like Tony Robbins
13:16
like that’s our event like some people
13:17
be just like food is energy and it’s
13:19
part of
13:20
accolade part is just like it’s mental
13:22
it’s like your excitement it’s like how
13:23
to get into state and if you’ve been
13:25
twenty Robbins one of the biggest thing
13:26
to teach it how to get in state it’s yep
13:28
like most of us including me like I woke
13:31
up this morning and at 5:45 my alarm
13:34
went off and I was just like I’m so
13:35
tired like like the lasting world
13:37
wonders like get out of bed and actually
13:38
do something but then like I got
13:40
amazingly like Dave Woodward I look at
13:43
my phone and get our investors meeting
13:44
another way that sometimes workouts for
13:47
me I was like I gotta wake up some but
13:49
okay I gotta get up and then I come out
13:50
there he’s excited so I’m excited so
13:52
like like I don’t have energy 6:00 in
13:55
the morning right you should it’s not
13:56
normal it was like you create a psyche
13:58
so it’s like learning I get to stay so
13:59
it’s like got there
14:00
Craig music’s I try to get excited it’s
14:02
like okay now you’re gonna sting me you
14:04
can actually do it and I think that one
14:07
of the things I learn from Tony Robbins
14:08
was just a control so it’s like when I
14:10
do something I try to get into a state
14:12
because I have time to do stuff that
14:14
sucks like butter always you do the fun
14:16
thing but it’s like you have to control
14:19
you like you have to learn how to master
14:20
that and it’s not that hard when you
14:22
like if you’re Toronto’s vengeance I
14:25
help the Triads like there’s three
14:27
things this year is your physiology if
14:28
your body like how you’re moving like I
14:30
was like this thing they did because I
14:33
really want and so I feel like I feel
14:35
like this right now just said and I was
14:36
like I feel like this if I came like
14:38
this we all be like that so like first
14:40
step is physiology I’ve my shoulders
14:42
back my smile I look up and I like just
14:43
like if I move like you can’t help but
14:46
like feel better I’m like just like set
14:48
emotes physiology number two is like
14:49
what you’re focusing on for the folks
14:51
down like this versus like we’ve got 193
14:55
people listening to us right now Jim
14:56
what when people give that 180 people
14:58
listen like I look at that number I see
15:00
the comments and like I think I’m
15:02
focusing 500 bucks for a course on how
15:04
to do it I’m just playing good yeah good
15:07
because like I’m so excited this morning
15:10
that I was like seeing a bad storm she
15:12
was using to Marlon Sanders who’s like
15:14
some I look up to like crazy and he’s
15:16
posted like you seen the last nine hours
15:18
like going on get excited I was like do
15:21
you decide like I’m expressed on folks
15:22
not excited thing but it makes me more
15:24
excited and then the last thing is
15:26
meeting like um and that’s the third
15:28
step the tribe is meeting you attach to
15:29
the thing that you’re trying to
15:31
like what’s the meeting why am I doing
15:32
this and there’s no meaning then you’re
15:34
right it’s harder like if you’re just
15:36
not a purpose it’s hard to have it so
15:38
Tony Tommy that was six seven years no
15:41
no since first event like those three
15:43
things and he’s like if you told me
15:45
event like their lawn start in the
15:46
morning you go to like four o’clock in
15:48
the morning like all day all night
15:49
Novak and rice don’t drink breaks no
15:51
nothing it’s like it’s 4:00 in the
15:52
morning three days in you wash your boy
15:54
James Chin’s went these guys jumping
15:56
around and yeah I haven’t heat in three
15:57
days how do I still feel good it’s like
15:58
could you understand that it has nothing
16:00
you that it has to do with those three
16:02
things and so I try like when I’m
16:04
attacking something to like remember
16:05
that day okay you’re just this task that
16:08
sucks
16:08
I feel good or I can bake okay my body
16:11
and say in my mind like what am i
16:12
focusing on one night you get those
16:14
three things and then like when you tack
16:16
that thing is it’s more advanced it’s
16:18
fun it’s easier and then IQ just goes
16:20
faster right home at night like I don’t
16:23
I don’t work more hours than most people
16:24
on the take-back time when I’m working
16:25
9:00 to 5:00 like that’s kind of a
16:27
normal thing and then I go home I try to
16:29
like okay like last time I it was my
16:31
daughter’s last soccer practice and so
16:33
we’re all going to go play Sox so like
16:35
the last dog tracks it’s like the Paris
16:37
versus the kids I was like I’m so tired
16:39
I don’t play soccer but I get home as I
16:41
see her little cleats that she’s super
16:43
excited I was like all right so like how
16:45
do I get the stakes for this experience
16:47
but if I not I’m gonna miss it and it’s
16:49
gonna be depressing and then and I’m
16:50
gonna be a bad dad and then I’m anymore
16:52
depress and like this whole cycle so I’m
16:54
like okay I’ve got an hour to go play
16:56
soccer with my kids I got my fee of
16:58
State and so like I just got into a
17:01
state and recited it and then when we
17:02
played it was amazing with summer spun
17:04
and it was like the coolest thing now I
17:06
said not in went to bed like with that
17:08
cool memories posted like that
17:10
depression of I could do it right you
17:11
know so that’s a big part of just like
17:14
any concerning how to control of state
17:16
as the thing right before you attack it
17:18
and then that’s part of it I think the
17:21
next piece is like that like we all
17:23
spend on hours a day I just during those
17:25
hours I’m here I’m trying to go crazy so
17:28
you’re making a conscious choice late at
17:30
night you’re gonna use the resource of
17:32
time and you’ve got something in that
17:34
bottle what’s in the bottle this is blue
17:36
so I that I hope back my whole life I
17:39
was very anti caffeine and then we
17:41
launched click funnel we pull these let
17:43
all-nighters everything every
17:44
like two months right two weeks as I was
17:46
Todd dolan and they were drinking
17:47
caffeine and i were tired now it was the
17:50
one thing I had like it was like a
17:53
pre-workout so I would be incopy or near
17:55
that side of pre-workout I was like I’m
17:58
not tired
17:58
this is why they have a mild caffeine
18:03
addiction which helps everyone’s a while
18:05
so this is a one of my friends has a
18:08
company called Rhino rush this is these
18:11
little things he added it tastes like
18:13
candy and make you wake up so this helps
18:15

  • that’s cool so how do you how do you
    18:19
    stay balanced as far as I’m going to ask
    18:25
    this though this may not come out right
    18:27
    so because we’re just kind of talking
    18:29
    but I’ve seen in the past a lot of guys
    18:32
    and gals who haven’t been nearly as
    18:35
    successful as you that turn into
    18:38
    complete jackasses once they get really
    18:41
    sick says no no you we’ve seen these
    18:42
    people it’s like you you see them you
    18:45
    know when you first meet them and
    18:46
    they’re on their way up is there
    18:47
    everybody’s friend and and they’ll talk
    18:50
    to you at seminars and stuff and then
    18:51
    five years later they’re you say hey
    18:53
    what’s up and they look at you like you
    18:56
    know get away but you’re you’re nicer
    18:58
    now than you were back then so let’s not
    19:01
    play it but I mean how do you how do you
    19:05
    stay grounded with being Russell Brunson
    19:08
    um so funny he never tell you am I your
    19:13
    Jimmy Edwards
    19:14
    anyway I got to go clean a chicken coop
    19:16
    later today dutiful who your dog no I
    19:22
    think I think the reason why is that I
    19:24
    am fully fully fully aware that this is
    19:27
    not russell brunson lake like this this
    19:29
    is not me
    19:32
    I was a piece of it I just happened to
    19:34
    be the one that’s like the faces in
    19:36
    front so I get a lot of the credit which
    19:38
    out the credits always do they’re like
    19:39
    there are so many people who make this
    19:40
    happen if sushi I was on I remember
    19:43
    Glenn’s built and crashed my company I
    19:45
    think three three to eight times while
    19:47
    bill has been through the right like
    19:50
    consult with a bankruptcy lawyer luck
    19:52
    might never bankrupt but it was like
    19:54
    close twice it was um vertebra and I
    19:57
    meant
    19:57
    guys will always be coming a little
    20:00
    while later and the first thing after
    20:01
    they come your story about like your
    20:04
    turn I had told him that from the dam
    20:05
    that he was like oh good you cycled and
    20:08
    I’m like what does that mean he’s like
    20:09
    he’s like you failed if you both
    20:12
    physically crash like to call it cycling
    20:14
    and he told me is like I won’t working
    20:16
    entrepreneur an entrepreneurial it’s a
    20:17
    cycle of at least one and first I was
    20:19
    like left sounds way better than failure
    20:21
    I like that so I cycled twice and then
    20:23
    but he made a good point like he’s like
    20:25
    a lot of times later entrepreneurship
    20:27
    first time you do it like this whole
    20:29
    thing is happening and you think it you
    20:31
    are like God’s gift to the world your
    20:32
    greatest in the world
    20:33
    and then the first time you cycle you
    20:35
    realize that like there are so many
    20:37
    conditions that make things possible and
    20:38
    like anything amazing it happens it’s
    20:40
    not because you are amazing and it has
    20:43
    to hard work and hustle all kind of
    20:44
    stuff but it’s like there’s so many
    20:46
    there’s so many things that are in your
    20:48
    control and it’s like those need to be
    20:51
    taken away so fast and right um you I
    20:54
    look at I look at just what’s happened
    20:58
    in the last 290 years for us like it was
    21:01
    like 10 years be trying to launch a
    21:02
    stuff meeting some amazing people along
    21:04
    the way and then came this perfect storm
    21:06
    of like caused a person having the
    21:08
    ability to be able to build quick Dylan
    21:11
    Jones having the ability to go be editor
    21:12
    me having the ability to be able to
    21:14
    market and that even with that said like
    21:16
    it was a tiny being we are so blessed on
    21:18
    the tidy we started building
    21:20
    clickfunnels when the word funnels
    21:21
    wasn’t sexy and I look at the history of
    21:24
    like everything like that January in the
    21:26
    middle of building quick problems
    21:27
    writing diets and Perry Belcher did this
    21:29
    traffic conversion summer 2500 people
    21:31
    they talk about funnels entire thing and
    21:33
    funnel became the sexy by word and
    21:35
    everyone was became photos leaders on
    21:37
    consultants and the next like six months
    21:39
    my phone’s became the sexy seeing the
    21:41
    world while we’re building quit funnels
    21:42
    and Todd and Dylan I write like this is
    21:45
    becoming like a cool thing and then also
    21:47
    Mike I think the time he was like so
    21:49
    perfect I wasn’t like he came out and
    21:50
    they holy crap this thing was perfect
    21:52
    and hear me think so there’s timing
    21:55
    that’s involved there’s all sorts of
    21:56
    things are but I know every single day
    21:58
    I’ve been through business cycles where
    22:00
    everything is going good and my I’m
    22:02
    fully clear that tomorrow strikes could
    22:03
    shut down my account and this like I
    22:05
    give you in a whole world of hurt um you
    22:08
    know I last earlier this week I
    22:10
    everything’s going good
    22:11
    shut me down like and then Monday they
    22:13
    brought it back you know they’re like
    22:14
    like we’re so much at the mercy of so
    22:17
    many different things since I tried a
    22:18
    diverse never be clever in that but you
    22:20
    have nothing else but slice saying that
    22:22
    I eaten be gone tomorrow and like it has
    22:25
    nothing how smart I am hurt has I’ve
    22:27
    moved me it’s not me well I think a
    22:29
    crowd you’re a good I think that you are
    22:33
    an excellent example though because it’s
    22:37
    the Hugh it’s a combination of the
    22:39
    humility and the experience too because
    22:42
    you wouldn’t have recognized that
    22:43
    opportunity if you couldn’t get out of
    22:45
    your own way and then you’ve you’ve had
    22:49
    enough experience to be able to see how
    22:52
    Todd and and everybody else could come
    22:56
    together to create something that would
    22:58
    that would fill that market need but
    23:02
    when you start believing you’re the only
    23:04
    one with the ideas and you’re the one
    23:05
    that has to make it happen then that’s
    23:07
    when nothing happens and you have the
    23:09
    quick and fast crash and burn so that’s
    23:12
    really to be commended so last question
    23:15
    I went through what I share one quote
    23:17
    this is my favorite I primary coat and
    23:19
    it kind of because I agree I I mean I I
    23:22
    put my dues for ten years before like
    23:25
    this opportunity was ready and I’m not
    23:27
    the first person tried to build a quick
    23:28
    funnel I tried to go to three times
    23:30
    until like everything I don’t have
    23:32
    people try like it’s not like I was like
    23:34
    I had some pious some guy was telling us
    23:37
    people that he was want to give me the
    23:38
    idea to put funnel I’m like dude like I
    23:40
    tried to go to quit phone three times
    23:42
    when first time cell cliff calm calm
    23:44
    sick times called cliff be calm their
    23:46
    time itself quick phone stock I’m like
    23:47
    this was my third time I’m trying to
    23:49
    strike 70 years right and you know what
    23:51
    like no one gave me the idea for click
    23:52
    like it wasn’t like my ideas everybody’s
    23:54
    idea it just we happen to two dead ones
    23:57
    executed on correctly but a secure it
    23:59
    Winston Churchill he says each letter
    24:02
    comes in a lifetime that’s about special
    24:04
    moment in there figuratively capped on
    24:05
    the shoulder and offer the chance to do
    24:07
    a very special thing you need to them to
    24:08
    finish their accounts what a tragedy at
    24:10
    that moment finds them unprepared and
    24:12
    unqualified for that which could have
    24:13
    been the finest hour and I don’t think
    24:15
    alike you know those 10 years of me
    24:16
    preparing and trying and learning and
    24:18
    failing are the arms up and then Mike
    24:20
    goes because I have prepared also is
    24:21
    like hey here’s this really cool
    24:23
    opportunity
    24:24
    you’re ready for it and assignments so
    24:27
    grateful for like I wake up every
    24:28
    morning I can’t believe that this is
    24:30
    like this is the thing I get to do like
    24:33
    it’s just the coolest in the world
    24:35
    that’s awesome and you know you think
    24:37
    about how you and I kind of came to
    24:39
    create funnel scripts was just a series
    24:42
    of little teeny events that seem totally
    24:46
    unrelated that that it just blossomed
    24:49
    into this tool that thousands of people
    24:50
    are using now to go along with
    24:52
    clickfunnels
    24:53
    I mean we met 10 years ago had lunch
    24:56
    kind of sort of talked we were both not
    24:59
    real but it’s hard to believe guys but
    25:01
    we’re also we’re each not really like
    25:03
    hyper social we’re super aggressive and
    25:06
    we’ll go like Erica was I hey too cool
    25:11
    for me and he finds him standing out and
    25:13
    I thought the same thing each other and
    25:15
    then so we saw each other on the
    25:17
    marketers cruise and didn’t even talk I
    25:19
    feel Alana’s coming in okay and then and
    25:22
    then I got his book and I read it book
    25:25
    and I got it I said I got it somewhere
    25:29
    it’s like right here I keep holding it
    25:31
    up whenever we did sure out here it is
    25:32
    so I mean it’s all marked up and stuff
    25:35
    and Ike and I said Russell this thing’s
    25:37
    awesome man a man sent him a message on
    25:39
    Facebook and so that just kind of
    25:41
    happened and and he had had the idea and
    25:43
    I had the idea at the same time but I
    25:45
    knew how to put it together and he
    25:47
    didn’t have time so that’s where click
    25:48
    funnels funnel scripts came from I’m
    25:50
    trying to take credit for click funnels
    25:53
    but i’ma tell you that this book is
    25:56
    better and the reason it’s better is
    25:58
    because it’s almost like this book
    26:01
    should have come before this book
    26:02
    because once you go through this book
    26:05
    then this book makes more sense if that
    26:07
    makes sense
    26:08
    and it’s not a cut it just is but I’m
    26:10
    telling you if you want to become an
    26:13
    expert and you want to have I mean I was
    26:16
    I spent a good friend of mine whom you
    26:19
    know who I will not say his name on here
    26:21
    just because I don’t want to embarrass
    26:22
    him but I spent 20 minutes this morning
    26:25
    explaining to him why he needed to read
    26:28
    this book and this is somebody who’s
    26:29
    been in business online for 15 years
    26:31
    because he’s all scattered and it’s it’s
    26:35
    what is going to bring
    26:37
    you success going forward online and
    26:41
    offline okay is not being a
    26:45
    jack-of-all-trades it’s being the best
    26:49
    person you can be
    26:51
    who is known for what you are known for
    26:55
    and you carve out your own blue ocean
    26:58
    and maybe I’m answering the question I’m
    27:00
    leading up to asking you but but why for
    27:04
    somebody who’s you know got the book and
    27:06
    then they haven’t read it or they’re
    27:08
    just there they’re hesitant or they’re
    27:10
    feeling you know Who am I to be an
    27:11
    expert who am I to hold myself out there
    27:13
    because you lay out the whole blueprint
    27:15
    on how to become the expert in your own
    27:18
    world and carve it out but but why
    27:22
    should people do this now Russell why
    27:24
    can’t they all just go be an affiliate
    27:26
    marketer I’ll go you know just throw up
    27:28
    funnels to sell you know oil fur for
    27:31
    mechanical chickens that I buy in giant
    27:34
    Lots from China um you know why is this
    27:38
    so important for everybody to to execute
    27:41
    what’s in this book yeah I yeah I didn’t
    27:44
    because I’ve been in a lot of businesses
    27:46
    a lot and I’ve tried a lot of stuff and
    27:48
    it’s like big and this is the estrogen
    27:51
    right she’s like after you make like is
    27:53
    personally but like for me I’m like I
    27:55
    think a million boxes like that you make
    27:57
    eighty right Wow
    27:59
    I go got to go to work on our wealthy
    28:01
    yeah you’re like your wife sworn to take
    28:03
    the garbage out like your fellow one
    28:06
    care your parents still like oh nice so
    28:08
    we you find out really quick that it
    28:11
    doesn’t matter but the one I think the
    28:13
    money does it gives you Billy would yarn
    28:15
    back out of fear because it’s like you
    28:16
    have these base needs met and I honestly
    28:19
    believe like they keep laugh like what
    28:21
    it like Russ what’s your mission and
    28:23
    it’s funny cuz I got I’m teaching
    28:26
    entrepreneurship and business and things
    28:27
    like that but like that’s not my real
    28:29
    mission
    28:29
    my mission is if I get you guys
    28:31
    everybody to spot where their stabl and
    28:33
    like they’re doing that my ro mission is
    28:36
    back for seeker stuff because then we
    28:37
    got fear like fearful it’s kind of like
    28:39
    the whole mouth off hierarchy needs
    28:41
    right like like he’s you know like first
    28:43
    get to have food and then you get food
    28:45
    get that water then you have to have
    28:46
    shelves and then when those needs are
    28:47
    met then it’s like oh cool now we can
    28:49
    like do cool stuff and it’s like
    28:50
    when you’re at financial needs are met
    28:52
    you have stress set up next paycheck
    28:53
    things like that
    28:54
    then like you can shift your focus to
    28:56
    like other people and makin faster you
    28:58
    can get to that point the better so like
    28:59
    I the tools vehicle that I use it years
    29:02
    complete transparency the vehicle I’m
    29:04
    using to influence you guys is business
    29:06
    because I think it’s the fastest way to
    29:08
    get a stable ground I don’t really care
    29:10
    about your businesses that much I care
    29:11
    about the impacts that you can have
    29:13
    another people and that’s like armsie
    29:15
    Hawaii I do that you because when you’re
    29:17
    a stable ground and you have stressed
    29:19
    out about finances now you’re looking
    29:21
    around and being like how can I help
    29:22
    people so yeah it’s like like this
    29:24
    Canyon think we do right like this
    29:25
    reason we go to Kenya and help people
    29:26
    with kids like it’s a good as
    29:28
    financially can help there so you guys
    29:29
    maybe that finances not gonna make sense
    29:31
    but it’s like you can create a course
    29:32
    helping whatever like I got a call from
    29:34
    someone that’s yesterday that I have in
    29:37
    st. announced respect for that they came
    29:39
    to me to ask my be helping if I would be
    29:41
    willing to help with this project that’s
    29:42
    helping free children that that are
    29:46
    caught in sex slavery and I was up all
    29:49
    night last night like looking at
    29:50
    studying like how can I help this
    29:52
    organization help free these kids it’s
    29:54
    just like like you can do so many quick
    29:56
    these talents these tools these things
    29:58
    that we’re doing like they’re cool but I
    29:59
    but like they say they’re a means to an
    30:02
    end it means to get you guys all above
    30:04
    ground at cut above water so you can go
    30:05
    to serve people in my desk that’s
    30:07
    honestly not like all really care about
    30:09
    that’s why this book is so cool because
    30:10
    it’s going to get you like here’s the
    30:12
    platform you need to get your your needs
    30:14
    met but then it’s like now like your
    30:16
    message is what really matters like
    30:18
    that’s that’s not to be attacked on the
    30:19
    world that I care about and that you
    30:21
    guys really care about and this business
    30:23
    on trips and vehicle to get you guys to
    30:25
    get with you that so that’s actually why
    30:27
    I do what I do that’s always awesome and
    30:29
    that is what you’re going to show you
    30:34
    you can help but how people can support
    30:36
    yourselves in the process I mean that’s
    30:38
    a cool thing you can live your purpose
    30:40
    if you get Russell’s book go in assuming
    30:43
    that you all have it already but if they
    30:44
    don’t have it yet Russell where can they
    30:46
    get it de lengua did you like that
    30:48
    transition
    30:49
    no good okay I’m down low right there
    30:51
    yeah there you go speakers calm yeah I
    30:55
    hope you get what they get you mentioned
    30:58
    like expert seekers should come first
    31:00
    and they didn’t because like I wasn’t
    31:01
    ready for I could they keep
    31:03
    actually in resident book like it took
    31:06
    me 10 years to be prepared right that
    31:07
    the dot-com seekers book took me an
    31:09
    additional to be able to understand to
    31:11
    be able to do the the extra seekers book
    31:14
    and play I took my heart and my soul and
    31:15
    my life into it and it’s the goal of
    31:19
    spiritual for you guys so I hope that
    31:20
    you guys look at it that way take it and
    31:23
    and that’s that’s my that’s my real goal
    31:26
    for everybody so use it use it with
    31:29
    other people and it is exciting so yeah
    31:32
    I would say that this was a very
    31:34
    successful 30th episode of funnel
    31:36
    Friday’s and I’m glad that we did it
    31:38
    this way because this you know we can
    31:39
    always pimp somebody’s funnel or do
    31:42
    something like that but I think this is
    31:43
    really cool people getting to know more
    31:45
    about about you and and this whole
    31:48
    wonderful machine that you’re setting up
    31:51
    to make difference in people’s lives so
    31:52
    that’s incredible good for you thanks
    31:55
    medics for remember pretty long if I did
    31:57
    this would be a despot I appreciate that
    31:58
    I mean by weekend so I’m going to pick
    32:01
    an app that was really cool I appreciate
    32:04
    that it makes going to do that awesome
    32:06
    everybody have a great have a great day
    32:08
    have a great weekend enjoy the spring
    32:10
    weather hopefully you’re having spring
    32:12
    weather where you are we are the max
    32:15
    here today yeah we’re good cool great
    32:20
    job Russell they said we’re praying out
    32:21
    today appreciate you all you guys all
    32:23
    good thank you probably on photo Fridays
    32:25
    bye bye bye

Is it just me, or is the HARDEST part of creating an awesome funnel… THE COPY.

:arrow_right: Show Me How To Get ALL Of My Sales Letters, Scripts And Webinars Slides Written (In Under 10 Minutes) WITHOUT Hiring An Expensive Copywriter!

Suck At Writting Copy? Let Funnel Scripts Do It For You!