YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)
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YouTube Transcript: English (auto-generated)
00:00
- Hey everybody, this is Russell Brunson,
00:01
and today we’re talking about sales funnels tutorials
00:04
for beginners, and to do that I want to show you guys
00:06
my very first sales funnel I built as a beginner.
00:08
In fact, this is a picture of me here on the slide.
00:10
This is me with my shaved head making a potato gun.
00:12
This is the very first, one of the very first landing pages
00:15
for howtomakeapotatogun.com and there’s a doodle
00:18
of me shooting potato guns 'cause I am a potato gun expert,
00:21
but we’re gonna talk about just the basic concepts
00:23
behind a sales funnel because I think at first people get
00:26
all complicated, like oh, it’s gonna be really difficult,
00:27
it’s gonna be hard, but I want you to understand
00:28
this is really, really simple.
00:29
So here is an actual potato gun.
00:31
I don’t know if you can see it on the camera or not,
00:32
but we’re gonna walk you guys through this.
00:34
When I first created this with my buddy Nate Plohn,
00:36
I was going to college at the time, I was trying to figure
00:38
out like how do I make money on the Internet,
00:40
and someone said you should sell information products.
00:42
I was like, that’s awesome, but I don’t know anything
00:43
about anything, and then that weekend was spring break,
00:46
and Nate and I went and we made potato guns
00:47
and had a great weekend, and then fast forward
00:50
to like the next Monday, I’m back in school,
00:51
sitting there kind of like doing the bored school thing,
00:53
and all of a sudden I was like wait a minute,
00:56
I know how to make a potato gun now.
00:57
That’s information, can I create a product about that?
01:00
And so I was freaking out, I went online.
01:02
At the time, there’s a website you could search
01:04
to see how many people were searching for different keywords
01:07
and there were 18,000 people a month searching
01:09
for the phrase how to make a potato gun or potato gun plans
01:12
or spud gun plans, and nobody had a product,
01:15
and I was like light bulb,
01:16
I’m gonna make a product teaching that.
01:17
So I got Nate, we went down to Home Depot,
01:20
we got a video camera out, we filmed this whole thing,
01:22
and we made our very first, very first product,
01:24
and I put it online and I didn’t know how to sell anything
01:26
so I just had like a basic website.
01:33
The website was like hey, come and buy my thing,
01:35
and then I went to this thing called Google.
01:37
You guys may have heard of it before, and on Google they had
01:41
these things right here, and on the side there were
01:43
these ads, and so I would pay for the Google ad,
01:45
someone would click on the ad, they’d come over here,
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they would see this thing, and they’d be like oh my gosh,
01:48
I must buy this DVD so I can learn how to make a potato gun,
01:51
and some of them would give me money, and initially
01:53
when we first started selling this, we were selling it
01:54
for $37 a piece, and so people would buy that,
01:59
and that was my business, and I remember putting the ads up
02:02
and I was spending about $10 a day.
02:03
Let me do the math over here, so I was spending $10 a day
02:07
in ads over here, and from that I was averaging
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about one sale a day, okay?
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Now, as a college kid, I’m looking at this and I said okay,
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I give Mr. Google $10 and then he gives me back 37.
02:20
That means I got $27 to put in my pocket.
02:22
Next day I gave Mr. Google $10, he gave me back 37,
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I put 27 in my pocket, and I kept doing this,
02:27
and I was like I am the smartest man alive,
02:29
and then something evil happened.
02:31
The guys over at Google decided they wanted
02:32
to make more money, and so they changed their algorithms.
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I’m not gonna get into that, but they changed
02:36
their algorithm, and so no longer was it
02:37
like I spend $10 and I make 37.
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Instead, I started spending $10.
02:41
Excuse me, like my ad cost went up so I started spending
02:44
$50 a day to make one sale, okay?
02:48
Now I’m not the sharpest tool in the toolbox,
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but I gave Google $50 and they gave me back 37,
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and I was like wait, I lost money, and then I gave them 50
02:58
and I lost 37.
02:59
That’s three or four days, I’m like wait a minute.
03:01
This game sucks, I’m losing, and so I turned my ads off.
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I’m like I can’t play this game, and I remember being
03:04
frustrated, and one day I got a call from my friend,
03:07
and my friend had a similar business to me.
03:08
He said, hey Russell, I think I figured it out.
03:11
I said, figured what out?
03:12
He’s like, I stopped, and he didn’t call it the funnel,
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he’s like I created this thing called an upsell.
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He called it an OTO, one time offer.
03:18
He said, what I did is that every single person
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who bought my product, I then upsold them something else,
03:22
and I was like, well why would I do that?
03:23
He’s like, well, have you ever been to McDonald’s before?
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I’m like yeah, and he’s like, well you know how you go
03:26
to McDonald’s and you go through the drive-through
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and you’re like, hey, I want to order a Big Mac,
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and the dude’s like cool, do you want to super size it?
03:33
Do you want fries and a coke with that?
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And he starts offering you upsells.
03:35
I’m like yeah, and he’s like if you look at the math,
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he’s like, McDonald’s actually loses money selling a Big Mac
03:40
but they make all their profit when someone buys the fries
03:42
or the Coke.
03:43
I was like, okay.
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He’s like, right now, you’re losing money
03:46
selling your potato gun DVD.
03:48
You just gotta sell these guys fries and a coke
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and then you’ll be profitable, and I was like,
03:51
I still don’t quite get it.
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He’s like, if someone buys this,
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like what’s the next thing you can do?
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If you were trying to serve this person,
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what’s the next thing you could serve them with?
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And I said well, when someone buys the DVD the most annoying
03:59
thing is now they have to go to Home Depot
04:01
and they have to buy the pipes, and they have to cut them,
04:02
and like all this stuff to make this amazing gun,
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and he said, well what if instead of you telling them
04:08
to go buy the stuff, what if you upsold them a kit
04:10
that did this whole thing?
04:11
I have no idea if this is gonna show up on the camera or not
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but I thought it looked kind of cool, and so he said,
04:14
make an upsell where you sell them the kit.
04:18
So here is,
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here is the kit, so I did some math and I started calling
04:25
around and I found these guys in northern Idaho
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who actually made potato gun kits, and I would spend,
04:29
I would start selling these for $197,
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and now this became my very first funnel ever.
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Again, I didn’t know it was called a funnel at the time,
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but someone come, they click on the ad,
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they would see my DVD, they would buy my DVD.
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On the next page, our upsell says hey, the DVD’s coming,
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do you want me to ship the pipes with you too
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so it’ll save you some time?
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Just $197, people are like that would be fantastic,
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and they’d click the button and they would buy it, okay?
04:49
Now, what happened, if you look at the math, was interesting
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is that Google didn’t change their ad costs.
04:52
They still were charging me $50 a day, right?
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So that didn’t change, but I came here and I spent $37,
04:57
so I lost some money, but then what happened is that one out
04:59
of three people who bought the DVD would buy this, right?
05:02
So let’s say I got a bunch of clicks over here, boom,
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and say there’s three people right here that bought the DVD.
05:10
One of these people then would go and buy this.
05:13
For every DVD I sold, so I made $37, 1/3 of those people
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bought this, so I take $197, I divide it by three.
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If I do the math on that, that’s $65.
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So if I take $65 plus $37, seven plus five equals 12,
05:27
nine, 10, 102.
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So now I was making $102 for every single person
05:30
that bought the DVD, does that make sense?
05:32
'Cause one out of three bought the kit as well, okay?
05:34
So now I was on Google, I was paying $50 a day in ads,
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but I was making, on average, $102 a day.
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I put $50 in, I got $102 back, okay, and all of a sudden,
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I started looking, I was like I am the smartest
05:46
man alive again.
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I spent $50, I get back $102, and so I was back in business,
05:51
potato gun sales were cranking, I was having a good time,
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and then I realized wait a minute, potato guns are good,
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but the market’s like this little.
05:56
Like what other markets could I do this with?
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And I started thinking, I said well,
06:00
what if I did this in speed reading?
06:03
I met a guy who was the world’s fastest reader, Howard Berg,
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and so we set up a funnel for speed reading and it worked,
06:07
and we said, what if we did this in the dating market?
06:09
And I found someone who was a dating expert,
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we plugged it in.
06:11
What if we did this with supplements?
06:12
What if we did?
06:14
And we started doing this, and the funnels obviously tweak
06:15
every single time, but the concepts are the same,
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and I became obsessed, and over the next five or six years,
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I launched over 100 different funnels
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in 100 different markets and became obsessed with it
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and it became so much fun, but this concept of a funnel
06:26
works in any business, and so what I want you guys
06:28
to understand is this is how simple it really is.
06:30
It’s not some complicated thing.
06:31
Sometimes we get all complicated.
06:33
It’s very simple, so like we buy an ad to sell something.
06:35
Somebody buys that thing, then what’s the next logical
06:37
thing they need?
06:39
Well, if they bought a potato gun, the next thing they need
06:40
is they need a potato gun kit, and that becomes my funnel,
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and that’s kind of what we take people through.
06:44
All right, hope you loved that tutorial about how I turned
06:45
one of my hobbies into a sales funnel and turned it
06:47
into money and how you can do it as well.
06:49
If you don’t have a ClickFunnels account yet,
06:50
go to iloveclickfunnels.com, get a free trial along
06:53
with a whole bunch of other really cool bonuses
06:54
that you are gonna love, and on top of that I want you
06:57
to stay tuned 'cause the next video is coming up here
06:58
in about five seconds.
07:00
I’m gonna walk you guys through seven different sales funnel
07:01
secrets that’ll help increase the conversions
07:03
and how much money you make on every one of your funnels.
07:05
With that said, let’s watch the next video, let’s go.
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Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.