Sales Funnel Not Making Money? This is Why

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:01
all right welcome back now we are moving
00:03
on to the last step in your initial
00:06
funnel education and this is one of the
00:09
most important yet one that people
00:10
understand the least and it makes me
00:12
laugh because if you look at traditional
00:14
selling a product or service like people
00:16
know this is how do you sell the product
00:18
or service right we call this online
00:20
inside of our phones we call it
00:22
copywriting it’s the words on the page
00:23
the headlines the words in the video the
00:25
words on the webinar all those things
00:27
it’s it’s the words and it’s funny
00:29
because in traditional business let’s
00:30
say you are starting at a vacuum company
00:34
going door-to-door selling vacuums right
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if you come in the door you knock on the
00:37
door like hey I got a vacuum it’s 800
00:39
bucks nobody’s gonna give you money for
00:41
that right yeah for some reason in our
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funnels that’s what we do we have a
00:45
picture of the thing and we have the
00:46
price and an order button and that does
00:47
not how things are sold right if you
00:50
want to make a lot of money selling
00:51
vacuum cleaners door-to-door you hire a
00:52
really good salesperson to go in and
00:54
sell the product right and good
00:55
salespeople make a lot of money and so
00:57
inside of our funnels right we have this
00:59
value ladder we’re taking people through
01:00
we have we have the value at each step
01:03
we have the the offer at each step of
01:05
the last pieces we have to sell those
01:06
things we have to actually sell just
01:08
because you have a picture of a vacuum
01:10
cleaner with it with an order button
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nobody’s gonna buy it unless you
01:12
actually sell that thing and that’s when
01:14
the disconnects for some reason people
01:16
know offline but they forget when they
01:18
come online a couple things I recommend
01:20
number one is if you haven’t read the
01:23
book experts secrets the reason why I
01:24
wrote this book was because a lot of
01:26
people after they read the dot-com
01:27
secrets book they understood like funnel
01:29
structure I hate here’s page 1 and page
01:31
2 and here’s the right order and those
01:33
kind of things and I watched as the
01:34
clickfunnels community start building
01:36
amazing funnels but then so many people
01:38
drive traffic those funnels and he never
01:39
made any money and they come back to
01:41
make Russell why is this not working you
01:42
said funnels were the greatest thing in
01:43
the world and look at their pages and
01:44
literally it’s like the landing page
01:46
there’s a picture of a neat cover with
01:47
an opt-in box I’m like what’s that like
01:49
well they gave me the email they get
01:50
that I’m like you I can’t
01:52
I wouldn’t know that like how they do or
01:54
they have they have their product with a
01:56
picture of the product and a 300 order
01:57
button it’s like you need to sell the
01:59
products and so the reason why I wrote
02:01
this book was to help people understand
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how do you sell things how do you
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position your offer how do you make an
02:05
irresistible offering what are the words
02:07
in the phrases and how do you tell the
02:08
stories in the way to sell your product
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and so I recommend getting this
02:11
if nothing else to understand like how
02:13
to put all the words on the pages the
02:15
right way okay
02:16
inside this expert secrets book some
02:18
people think this is only it’s only for
02:20
if you want to be selling information
02:21
products but the concepts in here are
02:23
true for whatever it is you’re selling
02:25
understanding how to tell a story in a
02:27
way that sells your product or your
02:28
service the best sales people online and
02:30
offline are people that are really good
02:32
at telling stories in this book walks
02:33
you through how we tell stories a story
02:35
structure all those kind of things so if
02:37
you read this it’ll help you understand
02:39
how to actually present your product in
02:40
the right way that I have to learn all
02:41
the techie copywriting stuff that’s
02:43
honestly it’s really hard it’s kind of
02:45
confusing and to be completely honest
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it’s kind of boring
02:47
the extra stickers book will make this
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exciting and live for you show you how
02:50
to tell your story in a way that gets
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people excited about buying your vacuum
02:53
cleaner or your coaching your your
02:55
consulting or your supplements or
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whatever it is that you are selling step
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number one give this book and study the
03:00
sections on how to tell your story
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number two Jim Edwards is one of our
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partners here clickfunnels he went
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through the dot-com secrets book and
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took all the sales scripts in here he
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went through the expert secrets book and
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did all the sales scripts and
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storytelling scripts inside of here and
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we’ve created a separate company and
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created a software program called funnel
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scripts now a funnel scripts is a really
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cool tool you’re like hey I need a
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headline for my page you may not know
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what to do or like what to put in so you
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fill in answer four or five questions
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you click a button and it’s gonna pop
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out like 150 of the best headlines in
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the world wrapped around your product
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and your service if you’re like I need a
03:31
video but I know what to do you feel a
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couple pieces you click a button and
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boom it gives you the entire video
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script if that’s all the scripts and the
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copywriting for all your pages that are
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done in there and it is helped so many
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people save so much time to have so much
03:43
success it is an external product you
03:45
don’t have to have to be successful but
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I recommend looking through it and
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getting a copy because it’ll make your
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job so much easier
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I’ve seen people who in the past would
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spend four or five weeks trying write
03:55
all the copying they’re in their funnels
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give that process done like an hour hour
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and a half sometimes and it’s very
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simple it’s very easy so that is a
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shortcut that will dramatically speed up
04:02
your success but the copy is is probably
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the most important part of the funnels
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and you’re selling everywhere you start
04:09
the ad write something sees the ad like
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what’s the copy on the ad what are the
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words what the things that get people to
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click on the ad I think I’m the first
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page of the funnel what are the words
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they give them to want this offer so you
04:18
can provide value to them then they
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opt-in or whatever they go the next page
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just like a what are the words that make
04:23
them want this offer so they get
04:24
values and they want the next thing from
04:26
you and that’s the last piece so it’s
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it’s so vitally important where you guys
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understanding copywriting is is the key
04:32
that make these funnels tick so it
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lights them on fire once against people
04:35
to take action when they come into your
04:38
process and we have a philosophy a motto
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whatever you want to call it here inside
04:42
of clickfunnels we talk about our
04:44
customers all the time you probably
04:45
heard me talk about it but it’s a
04:46
concept if you’re just one funnel away
04:47
right and the key to making that funnel
04:50
hit is is this it’s it’s the it’s all
04:53
the pieces we just went through it’s
04:54
understanding the value out are creating
04:57
offers having the copy like all those
04:59
pieces those are the keys and one funnel
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again you hit one funnel and it’ll
05:04
change everything for you and someone
05:06
you guys understand that with that said
05:08
I hope you enjoyed this training and
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congratulations we’ll give you your
05:11
badge now and now it’s time to get your
05:12
funnels profitable and making use of
05:14
money

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.