Scale Your Networking Without Leaving Your Home - Raul Villacis - FHR #199

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00:00
hey I’m just about ready jump onto a
00:01
podcast with Ralph lacus you’re gonna
00:03
make sure you get on this one for sure
00:04
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you’re gonna love this awesome awesome
00:13
content hey everybody I am so excited
00:15
for you guys this is gonna be one of
00:16
those crazy interviews I have the
00:18
opportunity and I want to in reduce you
00:19
guys to Ravel aqus how are you
00:21
outstanding brother outstanding thank
00:24
you thank you for having me Dave thank
00:26
you for having me
00:26
Raoul this is so much fun for me I’d
00:28
spend one of those things again you’re
00:29
one of our two common Club winners most
00:31
likely going to have you their funnel
00:32
hacking lab is one of a round table like
00:33
hosts and the cool thing about you is
00:36
you’ve been able to take all this crap I
00:38
mean you’ve been this massive connect or
00:40
networker for years building real estate
00:42
empires and now helping entrepreneurs
00:43
build their business and the coolest
00:45
thing is is I take a look at I know
00:47
we’re just talking offline as far as
00:49
this whole idea of being a network of
00:51
being out there all the time attending a
00:52
massive amount of vents never seen your
00:54
family and one of the coolest things
00:55
that you’ve been able to do is by using
00:56
clickfunnels you actually are staying
00:59
home more being home with your family
01:00
but connecting more of people through
01:02
video so with that I want to kind of
01:04
just cut and dive right into this whole
01:05
thing and let’s kind of talk about the
01:07
importance of network everyone knows how
01:08
important it is but how the world give
01:10
you networking through video so uh you
01:13
know going back to my real estate
01:14
company I will build a multi
01:17
seven-figure business through network I
01:19
mean we talk talking about bank
01:21
associations hedge fund companies you
01:23
know real estate investors because our
01:25
network is what allowed me to really
01:27
scale and to grow my company so when I
01:29
started personal development and I
01:31
started creating events and and coaching
01:33
I used my networking skills to fill out
01:35
my first event and I did an event in
01:38
Vegas two weeks before Christmas so I
01:41
picked up my phone and I started calling
01:43
people I know my network and they all
01:45
support me I mean who does that right
01:47
two weeks two weeks before Christmas
01:49
2013 and people went to the Wynn Hotel
01:53
to have this crazy experience I call it
01:57
next-level experience so that was the
01:58
first thing that I really got to me when
02:00
I when I it was a it was a I was able to
02:02
transform my real estate Network to my
02:06
personal development coaching network so
02:08
I was that was great that’s fantastic so
02:10
I know that you basically filled the
02:12
first one the
02:13
second one even your thirty that all
02:15
through networking all through network
02:16
in the first event the second event the
02:18
third event I mean I was I was a master
02:21
networker until I started to get burnout
02:27
well it’s kind of talking about that
02:29
being burned out aspect uh all this is
02:31
entrepreneurs we always face this where
02:33
we’re going oh my gosh you know I I got
02:34
a grind I gotta grind I got to make this
02:36
happen in hustle hustle hustle and in
02:38
the burnout hits and it’s like oh my
02:40
gosh what am I gonna do next how am I
02:41
gonna still do what I do
02:42
but without grinding as hard as I have
02:44
to grind so what you end up doing so so
02:47
here’s the thing I’ve been grinding for
02:48
the past 18 years so I’m not afraid of
02:50
the grind I’m not afraid of going out of
02:52
there I used to actually one event I
02:53
remember I went to an event in
02:55
California but I had to come back to New
02:57
York to have a meeting with the mayor of
03:00
New York so I came back and I was
03:02
speaking at the same event the second
03:03
day so I was flying from California came
03:05
back to New York finished my hacker the
03:08
mayor and then I went to a plane again
03:10
and went back to California so the guys
03:11
were like you crazy how but I
03:15
was doing whatever it took in order for
03:16
me to get my name out there in order for
03:18
me to be known and for me to just spread
03:20
the message so I wasn’t I wasn’t afraid
03:22
of getting burned out but here is the
03:23
thing when I started seeing they impact
03:26
now me not being a home was crossing to
03:30
my kids my wife and my family
03:32
that’s when I realized I had to switch
03:33
like I mean as far as much fun as I have
03:36
been in planes I just look at Gary Vee
03:39
style and like I honor Gary Vee for
03:41
being in the plane every five hours and
03:42
I’m like I need to be with my kids
03:46
so what are you doing how have you scale
03:49
it so my first introduction was I think
03:53
2014 somebody sent me a message to try
03:57
this click funnel thing so I went in
04:00
there and I and I I’m not a techie at
04:02
all so I but I built this landing page
04:04
it was probably the ugliest landing page
04:06
had a message but what I did had is I
04:09
had a great video guy who came to my
04:12
studio and we created this content video
04:15
that will specifically tell my message
04:17
and I and I tried three different type
04:20
of videos but one video in particular
04:22
work the one that I talked about the two
04:25
drivers of the matter
04:27
entrepreneur which is money and sex and
04:30
have video went viral that video hit it
04:32
was in Facebook I don’t know how
04:34
Facebook didn’t shut me down without
04:36
video but I was able to build my first
04:39
year my coaching experience pretty much
04:41
of the video money and sex and I had
04:44
thousands of people reach out to apply
04:46
for my program I did an event every
04:47
single month and I thought clickfunnels
04:50
was the best thing that it wasn’t
04:51
revenge because I was able to put on
04:52
video in an ugly landing page because I
04:55
made it I created and it was like it was
04:57
like the tackiest thing it was like the
04:59
back was the Empire State Building and
05:01
then put your email here and that’s it
05:04
not even no disclosures no like not
05:05
powered by Facebook all kinds of wrong
05:07
things to do like well the key is you
05:10
take some action which is always cool
05:12
but so tell me what was the funnel so
05:14
they basically came in they opted in was
05:17
an email sequence today at phone call
05:18
what in a sequence then it was just the
05:21
video put a name on email they had a
05:24
second video an application that said it
05:27
was it was a simple funnel and then I
05:29
had thousands of applications I wanted
05:31
to work with me just by doing so I guess
05:33
one of the things I would like to say is
05:35
is keep it simple I mean now we have a
05:37
more complicated you know strategy by
05:39
the beginning you gotta keep it simple
05:41
you gotta do it I love it again I think
05:43
it’s always cracks me up when we see
05:45
these funnels that happen to be you know
05:46
20 pages long and I’m like you guys way
05:49
way too much work and so I love the
05:51
ideas far as keeping it simple so help
05:53
help me understand I mean obviously
05:54
money and sex are like two of the best
05:56
words in the world to use to try to grow
05:59
any business but tell me what would you
06:02
do as far as the applications do they
06:03
then go to phone calls what you do yeah
06:05
how much I was at the beginning I was
06:07
doing everything myself because again
06:08
I’m running a real estate company so my
06:10
real estate partners already started
06:12
getting getting mad at me because I was
06:13
using all the resources meaning all the
06:15
money that was making a real estate and
06:17
all the employees in real estate to do
06:18
my my passion business right so I had to
06:21
I had to cut it off I had to I had to
06:23
realize that okay I had to create a
06:24
separate business so now a minute
06:26
so I was the funnel guy I was the video
06:28
guy I was the sales guy I was doing
06:31
everything until I was able to delegate
06:34
those sass so yes it was a phone
06:36
conversation it was an interview process
06:38
as we
06:40
we started creating teams that will have
06:42
a media team I’m a sales team eventually
06:44
we could we have to scale it so you went
06:47
from basically applications then from
06:49
the application where they going to the
06:50
live event or what were you selling so
06:52
from the video they went to an email
06:54
email funnel and then from the email
06:57
funnel they had a video the second video
06:59
will tell them pretty much here is what
07:00
you need to do apply once they apply I
07:03
got on the phone with them and we had a
07:05
conversation to come to a live
07:06
mastermind fantastic so at the live
07:09
mastermind then do you upsell them to a
07:11
higher end coaching program so at the
07:13
beginning after the live mastermind it
07:15
was more of a coaching what I want a
07:17
coaching experience no problem as we
07:19
grew like every just my time became more
07:21
more valuable and now we had a group
07:23
coaching experience now we have multiple
07:25
experiences that I could go through and
07:27
now as a network of guys who just you
07:30
know they the Association is what keeps
07:33
them in power to proximity one of the
07:35
tag lines is that proximity is power so
07:37
when I guys are and the program they’re
07:39
building businesses within within the
07:41
program and they have different
07:42
businesses and just is just grow into a
07:43
beautiful network so within within your
07:47
funnel then basically at that point
07:49
after they they start working so
07:51
describe to me because there’s a ton of
07:54
people out there after coaching programs
07:55
especially high in coaching forums for
07:56
personal development things I think that
07:58
part you just made mention is pretty
08:00
critical as far as that community what
08:02
are you doing to build that kind of a
08:03
community then well the first thing is I
08:05
was very very clear on the type of guy
08:09
at the type of men that I wanted in my
08:11
program on and that I think is one of
08:14
the main things that people appreciate
08:16
about my program is I just didn’t bring
08:19
anybody unless I knew they wouldn’t lie
08:21
match with the values so just keeping
08:24
the community I would say pure and not
08:27
just because they could pay I mean I get
08:29
it
08:29
I mean at the beginning when you need
08:31
money to grow your business you’ll take
08:32
anybody’s money I mean real estate
08:34
company I remember like anybody who
08:35
wanted to buy real estate or sell really
08:37
study I just come on board in the
08:39
coaching business you have to be very
08:40
careful because you’re not just taking
08:42
money you’re taking on their energy and
08:44
the moment that you take it on the
08:46
energy you have to be sure man that you
08:48
could deliver so the from the beginning
08:50
we just I just realized that because I
08:52
had a different mindset I was in
08:54
long term I was just looking at my ideal
08:57
client I only wanted to work on my
08:59
vehicle and so I said no more times I
09:01
say yes I know it’s hard to begin it
09:03
ideal client is somebody that’s that’s
09:05
already establishing business somebody
09:07
who’s already has what we call that the
09:09
edge and we have the program called the
09:11
edge so I’m looking for somebody who’s
09:12
had the edge who’s lived on the edge who
09:15
has some bruises and some scars right
09:17
like you probably failed a couple of
09:19
times because now is easier for me to
09:21
help him see okay how did you fail let
09:23
me help you put that mindset together
09:25
and now let me help you scale because if
09:27
I have to bring you from zero to 100 I’m
09:30
gonna have to done that my first
09:31
coaching clients as a matter of fact
09:33
when they came they never they didn’t
09:34
have that edge and it was a lot it was a
09:36
hard hard road now it’s like just a one
09:40
millimeter shift and you just before the
09:43
school I was with five guys who building
09:44
seven-figure businesses and we in one
09:46
hour within more than they they’ll do
09:48
with their board meetings in one hour
09:50
because it’s just a fast pace just clear
09:53
about like getting done and I love
09:56
that I love that I love being intense I
09:58
love the intensity so I want to make
09:59
sure that a guy will bring in has that
10:01
same energy that they have they could
10:03
appreciate intensity oh well you know I
10:06
think that’s so important I talk to a
10:08
lot of people who are building their
10:09
businesses and you’re right when you
10:11
first start inside you know what I will
10:12
take any dollar just because I got to
10:13
put food on my table or I got family to
10:15
feed all that kind of stuff but that
10:17
gets old real fast and as soon as you
10:19
can get to the point where you like you
10:20
know what I need to identify exactly who
10:23
my customer is jld was here in our
10:26
office a few weeks ago that months ago
10:28
John Lee Dumas and it was fascinating
10:31
for me to basically have that he was on
10:33
stage and just talking about his ideal
10:35
customer he basically knew their name he
10:37
went through I mean he was this old and
10:39
and did this for the living and was in a
10:41
car this long and this part of the
10:43
country just needed totally met me so
10:45
where after he described him I’m like oh
10:47
my gosh I know exactly who your client
10:49
is yeah I think it’s really cool and as
10:52
you’re mentioning that relevant you’ve
10:53
had that opportunity of being able to
10:55
scale and I think the other thing is
10:57
it’s I know even for us it’s a lot
11:00
easier we don’t typically just go to the
11:02
people who have never ever done anything
11:04
online what works obviously first sure
11:07
we have a lot of people come in
11:08
but usually those people come to us
11:10
they’ve already tried things themselves
11:11
doing it themselves and they’ve
11:13
struggled and they’ve been frustrated
11:15
and now all of a sudden they hit click
11:16
phones like oh my gosh this is so much
11:18
easier than trying to bundle all these
11:19
other things together and I think it’s
11:21
an important thing when you’re looking
11:22
at your business of where in that life
11:25
cycle of the of your client you want to
11:28
be do you want to be when they’re just
11:29
beginning it’s a totally again it’s a
11:31
totally different energy that sucks from
11:33
you when you deal with beginners are you
11:35
looking for those people in the middle
11:36
are you looking for those people maybe
11:38
on the top end I know for us we’ve
11:40
looked at you know r2 comma Club of
11:44
which you remember those people
11:45
basically got to a million and thinking
11:47
you know we basically we look at people
11:49
from zero to a million from a million to
11:51
two ten and from ten million to a
11:53
billion hopefully real soon and it’s
11:56
just fascinating I think it’s really
11:57
cool that you’ve had the opportunity to
11:58
enroll of really narrowing in on exactly
12:01
who that is and I think that that a lot
12:04
of entrepreneurs we don’t take our time
12:06
to niche our market I mean in real
12:08
estate my niche market was exactly that
12:10
I was I was focusing on the stress sales
12:12
I was focusing on on the market when the
12:14
market crashed so I always knew that the
12:16
more niche I became the better chances I
12:19
had in order for me to separate myself
12:21
from the crowd so when I started
12:23
coaching I started putting these
12:24
experiences together I really wanted to
12:25
I didn’t want this to become a job you
12:27
know I already had a job already had a
12:29
career I mean in real estate that’s that
12:31
was think I could do it on my sleep that
12:32
was you know I’ll make money in real
12:34
estate in any market but when it comes
12:36
to coaching and consulting I really
12:37
wanted to feel like like minute I will
12:39
do this for free and that’s my that’s
12:41
what I tell my clients like I will do
12:42
this for free but the fact is that you
12:44
pay me a lot of money to do it it makes
12:46
me want to do it better show up more
12:49
because I’m gonna pay for it but I
12:51
wanted to really work with those guys
12:53
that I feel like you know we call each
12:54
other brothers we call this a
12:55
Brotherhood like this guys have my cell
12:57
phone number I have this cell phone
12:58
number they call me and it’s not a
13:00
bother for me because I believe in what
13:02
they do they believe in what I do and we
13:05
go deeper than just like a superficial
13:07
coaching experience which I’ll take
13:09
these guys like six feet under man when
13:11
they come to my event we’re going to
13:12
hell we have a little walk around hell
13:15
and we come back well okay where do you
13:17
want to live you want to when I go back
13:19
to hell you want to get together
13:21
are you want to live in the edge because
13:22
you know you wanna you want to live on
13:24
the edge you don’t want to live outside
13:25
the edge too much that you get hurt I
13:27
didn’t want to live you know behind the
13:29
edge too much to be so you’re
13:31
comfortable you know if you want to
13:32
really have an exciting life you have to
13:34
live on that edge so when you’re talking
13:37
to entrepreneurs and and others about
13:39
that how do you get them to that edge
13:41
without going too far over well it’s
13:44
that’s the art that’s the art because we
13:46
got to make sure that that we are
13:48
working with guys that could take it and
13:50
there’s a you know this listen everybody
13:52
wants to know when an intrapreneur
13:54
culture right now is a new rock star
13:56
right oh I got I got kicked out of
13:59
one seminar one summer one one event
14:02
when I was a speaker there and it was a
14:04
lot of Millennials and I love
14:05
Millennials Millennials like they’re my
14:07
people like I have a bunch of millions
14:08
working for me I love Millennials I have
14:10
nothing against Millennials but in this
14:12
particular event 99% of the attendees
14:16
were Millennials the guys who’ve been on
14:17
the business probably for water or two
14:19
years so I got in this stage and I said
14:21
okay how many I’m never talking about
14:23
Facebook strategy is Instagram
14:24
strategies or all the strategies right
14:26
so I get in this stage and I said I
14:27
raise your hand how many of you guys are
14:29
in the business for the last 12 months
14:31
99% of the people raise their hands all
14:33
right keep your hands raised if you
14:34
don’t them been in this game for the
14:36
last five years like 90% of room drop
14:40
their hands I said keep your hands up if
14:42
you’ve been in the game for at least 10
14:44
years only like two guys I saw the two
14:47
guys standing in the back how many you
14:48
got how many times did you go bankrupt
14:50
I’m two of them have their hands
14:52
standing I mean their hands up and I
14:54
said you see this while all you guys are
14:56
trying to figure it out this game is
14:58
gonna work if there’s weapons in a world
14:59
you have this two guys in the back and
15:01
they will come in and they will use one
15:04
weapon that they have which is
15:05
determination that they’re Turman to win
15:09
this game for the long long fall so they
15:13
didn’t like the fact that I was just
15:14
preaching there’s gonna be a long game
15:16
they wanted the fast and the quick game
15:19
and I think that’s what’s missing it’s
15:21
just like you have to be in it for a
15:23
long long game
15:24
I you know I appreciate that I think
15:26
it’s one of those conversations I have
15:28
with my boys all the time and business
15:30
is a marathon it’s never a sprint you
15:33
know we’ve we’ve joked around a lot
15:34
about
15:35
not taking on any VC capital yeah again
15:38
to me it’s kind of like cheating it’s
15:40
taking steroids or anything else so your
15:43
business had the best way of making a
15:44
successful business is when it’s
15:45
profitable and so don’t take money just
15:48
make your business more profitable and
15:49
and you’ll find tons of money comes to
15:51
here and so I think it’s interesting I
15:52
know you’re you’re dealing with people
15:55
who are again you’re talking seven
15:57
figure earners in that area well from a
16:00
price standpoint how do you pressure
16:02
your products and services then value
16:04
value and here’s here’s a reality your
16:09
price is going to be determined based on
16:12
the value you could bring to that person
16:15
and if you are not selling from where
16:20
you are meaning if you over price your
16:23
services just because everybody else is
16:25
charging you no more money and you
16:27
really don’t feel that’s your value
16:29
you’re gonna end up failing I always
16:33
tell people self from where you are
16:34
right now and I always I always have the
16:37
threshold like where I’m comfortable
16:39
like I’m charging I’m trying to six
16:40
figures from a coaching like there’s a
16:42
there’s a group of guys who my coaching
16:45
is for and then this year I’m gonna
16:47
double that that fee and people look at
16:50
me like Raul like you know are you sure
16:51
people gonna pay for that I said it’s
16:53
not about paying for that is how much
16:56
value kind of brings so they could see
16:59
that without me or without my coaching
17:02
we thought my program they’re not gonna
17:04
get there fast enough because when I
17:05
sell is two things time and experience
17:08
and people are looking ok I want to
17:11
learn from that experience so I could
17:12
compound time we talked about
17:14
compounding time a lot of here and
17:16
that’s what people will buy compounding
17:18
time all right well I love that what
17:20
great advice any other advice as we get
17:22
close to wrapping things up here you
17:24
know one of the things that I that I
17:25
teach my son he’s 12 years old and he
17:27
loved funnel hacking I mean he loved a
17:31
funnel hiking live we’re actually gonna
17:32
be there this in this event in Orlando
17:35
and one things that I tell my son is
17:37
like don’t worry about what other people
17:40
are doing
17:41
don’t don’t fall into that trap of like
17:44
this guy is doing more or this girl’s
17:46
doing less or or my
17:48
there’s no competition semi-solid there
17:50
is nobody like you like there might be
17:53
some other kids or some other people
17:55
there that sounds similar but I
17:57
understand your edge you x-factor is you
18:00
the moment that you go on you gone maybe
18:03
you content will would be similar but
18:06
there is no competition there’s nobody
18:08
out there like you you’re you’re unique
18:10
I’m by owning that I might just say hey
18:12
man like I don’t care what this guy’s
18:14
doing what this other guy is doing like
18:15
I’m just gonna do me I wanna make
18:17
mistakes I’m gonna continue to find out
18:19
who I am because I’m I’m constant that
18:21
journey I know and tell my clients like
18:24
they’ve Raul de you see right now it’s
18:25
not gonna be the Raul they’re gonna see
18:27
a hundred days from now or twelve months
18:29
from now so I’m not even in love with my
18:31
current state of being I’m constantly
18:34
progressing and going to the next level
18:36
so if you fall in love with where you
18:39
are right now you feel like okay this is
18:40
gonna get or you like man thinking that
18:42
is that or you’re not enough
18:44
listen hundred years from now you’re
18:46
gonna be completely different but it’s
18:48
your choice whether you’re gonna create
18:49
progress or you going to stay in the
18:52
same place I love it I love your son I
18:55
get a so cool seeing him last year and I
18:58
I know you guys have articles written up
19:00
that you guys as well and it’s super
19:02
super cool I’m not excited can’t wait to
19:03
see him again this year again well I
19:06
think it’s just so awesome as far as the
19:07
example you’re setting for your kids
19:09
most importantly they’ll also for the
19:10
other entrepreneurs and the business
19:12
owners that you’re working with that’s
19:13
what this game is all about and I love
19:15
that love we were able to help from a
19:17
tech standpoint get your message out to
19:19
the more people because for me that’s
19:21
that’s what matters most is the lives
19:22
that you personally are touching that’s
19:24
where the satisfaction comes for us here
19:26
so thank you
19:28
nobody nobody has ever come to my event
19:31
and left the event saying like oh I’m
19:34
gonna go build more businesses even
19:36
though that’s where they come to the
19:37
event for at the anybody’s every single
19:39
man leave saying I want to build a
19:41
legacy how do I know the legacy and if
19:44
you’re not looking at your kids I mean I
19:46
don’t know when you’re gonna air this
19:47
Dave but just yesterday we had a mass
19:49
shooting in Florida if you’re not
19:51
kissing your kids every single night if
19:54
you’re not appreciating your family
19:56
every single night and you’re not
19:58
thinking God every single night for the
20:00
family that you have or
20:01
or the people that you around with
20:02
you’re missing the whole game will be in
20:04
a businessman missin the whole game or
20:06
being an entrepreneur we’re here to
20:07
create we’re here to bring hope we’re
20:09
here to elevate other people not just
20:11
making money we’ll make money because
20:13
that’s who we are but just live a legacy
20:16
man that’s that’s the whole game man I’m
20:18
gonna leave on those words thank you so
20:20
much that was awesome thank you brother
20:22
I appreciate you
20:23
pretty cool stuff don’t you think how
20:25
about that whole idea as far as being
20:27
able to network like crazy by using
20:29
video online instead of having to go
20:31
physically everywhere throughout the
20:33
world and doing all that kind of stuff
20:34
hey if you haven’t already make sure you
20:36
subscribe down below ring that little
20:38
bell get the notifications we’ll see you
20:39
guys real soon

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