Scott Morrison, How To Get Sponsors To Pay For Your Events (Live or Virtual)

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00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their market and how you
00:12
can get those same results here is your
00:14
host dave woodward hey everybody welcome
00:18
back to foot locker radio on your whole
00:19
stage were today’s you guys are going to
00:21
love here’s just the topic I get asked
00:23
out all the time and I want to introduce
00:25
you guys to friend of mine who has
00:27
worked with me and worked clickfunnels
00:28
for quite some time and that is Scott
00:30
Morrison Scott welcome hey thanks so
00:33
much for having me I’m on funnel hacker
00:35
radio today thrilled enough to be here I
00:37
am so so excited about all this data I
00:41
think I I get asked about all the time
00:44
off to you because I run all the
00:45
business development stuff for quick
00:47
Bonz people are always asking me so you
00:48
know how how you guys go to your company
00:50
how do partnerships work you know joint
00:52
ventures strategic partnerships pond two
00:54
shifts all this stuff so I thought you
00:56
know I was ribbing you on and lets you
00:58
kind of put back the curb because you’ve
01:00
been involved this as long as I have and
01:02
I think it’s always fun hearing from
01:04
another person is kind of doing the same
01:05
type of stuff I’m doing but more
01:07
importantly really how it can help out a
01:08
lot of our users like I think for a lot
01:11
of people as they start off in the
01:12
business they get things going Scott and
01:14
then after a while they’re like you know
01:15
what I really want to scale this and
01:17
there’s probably a better way of scaling
01:18
things and through partnerships so if
01:20
you don’t mind those guys just dive
01:21
right in and it’s going to go back read
01:24
about yourself that’s fine then we’ll
01:25
just talk to know more about
01:26
partnerships yeah I love that and I’ll
01:28
save the ansa to if anybody wants to
01:29
look at how to use strategic
01:31
partnerships and joint ventures to grow
01:33
your business look at clickfunnels you
01:34
guys are done an amazing job of working
01:36
with the who’s who of the world and a
01:38
bunch of people that the people that you
01:40
know most of listeners probably know
01:41
about so this is great just briefly kind
01:43
of how I got into this I worked back for
01:45
a few saw from 2007 2011 back when
01:48
everybody there knew everybody they were
01:50
really innovative and do a bunch of
01:51
stuff and when I left they contracted me
01:55
back to do event sponsorship sales for
01:57
their events and I did that for infusion
01:58
con and that grew to a traffic and
02:00
conversion summit and GK I see events
02:02
back in their heyday and sang in a bunch
02:04
of other events and that’s slowly
02:06
morphed into strategic partnerships
02:08
which is what I’ve always loved best I
02:10
could do a one off sale I could jump on
02:12
a phone and close
02:13
somebody but I always felt like there’s
02:15
more to it than that I would love to
02:17
understand better what does a business
02:19
me or are they looking to go and is
02:21
there a way i can connect them to that
02:23
opportunity outside of working if you
02:26
will this is going to sound funny but
02:27
one of my favorite things I love to do
02:29
is to make a recommendation or make an
02:31
introduction or connect somebody to
02:33
something they want to do i live in
02:35
orlando please ask me what my favorite
02:36
restaurants are somebody because i’d be
02:38
happy to tell you for whatever reason
02:39
it’s fun for me to do that so I you know
02:42
somehow figured out well how can I make
02:44
a little business doing that and been
02:45
doing it for a number of years now and
02:46
absolutely love it and think it’s really
02:48
one of the best ways for businesses to
02:50
be growing is through partnerships I
02:51
love it’s got one of the things it’s
02:53
been so much fun as far as working with
02:55
you is you you came into this approach
02:58
me gosh musta months ago about not
03:00
helping us out and we look different
03:02
ways you could do that and I think this
03:03
thing I hope I do understand that what
03:05
you’re looking at Foreman partnerships
03:07
the relationship is by far as the most
03:09
important thing and relationships they
03:11
aren’t they just don’t come that they’re
03:14
just not overnight and I think that’s
03:16
what I love most about you Scott you
03:18
have been so diligent and so patient
03:20
with us as far as you know work of
03:22
different deals for us helping us pull
03:23
together stuff and helped me a ton of
03:25
people got on the podcast and I think if
03:27
you don’t mind let’s kind of just dive
03:29
right into it how do you actually really
03:31
build relationships that last much
03:35
longer than just a quick buck but most
03:37
importantly that a cocoon I’m going to
03:39
get some long-term revenue as well as
03:40
Brett you don’t return on a definite out
03:42
of it without going into it they can
03:43
what did it for me yeah well I think you
03:46
got to have a big picture view of that
03:48
you know clickfunnels for me as a
03:50
natural company to work with because
03:51
I’ve been in digital marketing for a
03:53
while there’s a lot of interest there
03:54
everybody I’ve ever known who works for
03:57
clickfunnels of which clickfunnels
03:58
they’re good people high integrity and
04:00
type of people I want to be working with
04:02
and then it’s easy to see what is their
04:04
revenue opportunity there’s a way to
04:06
make income off so that’s an important
04:07
component as as well and then what I try
04:10
to do when identify maybe a brand or
04:12
people that I want to be working with is
04:13
instead of approaching and saying you
04:15
know I can do this and I could help you
04:17
with that thing and you know have you
04:18
tried this rather get to know the people
04:20
understand where can I give value where
04:23
can I help what are you interested in
04:26
and be as authentically as possible
04:29
create relationships around that and
04:31
continue to add value if you’re always
04:32
adding value than partnerships work if
04:34
you walk into a partnership or you
04:36
approach somebody and you’re only
04:37
approaches you know what’s in it for me
04:39
and being kind of selfish from that
04:41
point of view it’s never going to work
04:42
it’s not going to get off the ground you
04:44
have to give give give give give and
04:46
then later have the opportunity to
04:47
receive something in return I love that
04:49
you know I think for us one of the
04:51
things I you’ve got so much experience
04:54
doing this kind of stuff it again you
04:56
did it when you were employed and then
04:58
kind of gone on your own I think the key
05:00
for me is is I hope people are
05:02
understand I really what I want to kind
05:03
of dive into right now is the difference
05:05
between you know the typical it used to
05:08
be the law of reciprocation was huge in
05:11
the whole JV world and they’re like
05:12
right now we don’t do any reciprocation
05:15
at all and it’s actually I were just
05:17
talking about Philly summit just got
05:19
back in there last week and there was I
05:22
would submit was Russell and there was a
05:24
guy came about he’ll remain nameless at
05:26
this point maybe if I get real heated
05:29
here all the old his name but then came
05:31
up to us and he’s like oh gosh you know
05:33
what you guys we need to do this deal I
05:35
kept asking me you guys so much money on
05:36
and on and on and this is a guy that has
05:39
been literally after us for years and
05:41
sure I push that I don’t like a business
05:44
model it’s a real busy and the clientele
05:48
isn’t that great but he was it was a
05:51
sucky a hard pressure sale it was just
05:52
crazy and to the point where it was just
05:55
too nice i mean he’s a nice guy in the
05:57
world so i did have we play good cop bad
06:00
cop and I’m always a bad cop which is
06:01
fine with me but I’m not a visit I find
06:04
me cuz they know Mike there goes you
06:06
know what um listen but i hain’t say it
06:09
this way but awesome we just don’t need
06:11
your business yeah oh it’s totally
06:14
offended just totally messes like how
06:16
can you got me my business huh is maybe
06:18
you didn’t you know it’s not always
06:20
about the money yeah you don’t need the
06:22
money you know I look at it as
06:24
clickfunnels growing it’s not only not
06:26
the money you’re a few years old you’re
06:28
growing rapidly and so there’s a whole
06:30
other set of challenges you’re working
06:32
through and grow that you’re trying to
06:33
do and there’s a lot of other things
06:35
you’re looking do it’s not just about
06:36
money in fact there’s something I think
06:38
a lot of
06:39
inners forget about and sometimes been
06:41
growing your business you don’t want
06:43
more money because more money means more
06:44
customers and maybe you’re not ready for
06:46
that you know maybe you need to take
06:47
some other steps so it’s really really
06:49
important to understand the company
06:52
understand the people find out what’s
06:54
important to them and then figure out a
06:56
way to provide value that way sometimes
06:58
it means money sometimes it means
07:00
customers but oftentimes it’s maybe just
07:02
education it’s advice it’s referring
07:04
them to somebody else is helping them
07:06
develop a process or a system whatever
07:08
it is is usually other ways you can
07:10
offer value than just hey we’re going to
07:11
make a ton of money together totally
07:14
agree so tell me honey how do you find
07:16
the right partners I mean you’ve done an
07:17
amazing job it really every single
07:19
person’s you brought me has been awesome
07:21
I’ve never it sort of got this way now
07:23
Scott where it’s like I don’t care
07:25
whoever Scott recommends he’s already
07:26
vetted him out so how ya again most
07:30
people who are listening this you know a
07:31
lot of these guys are have very
07:33
experienced businesses and others are
07:35
kind of getting started and it’s hard
07:37
not to just take all the business at the
07:40
very beginning so how do you really
07:41
identify what’s a good partner for you
07:43
and what’s not well a lot of it is doing
07:46
your homework in spending the time so
07:48
everybody that I mean I was at an event
07:50
last week as well as in Dallas is a
07:52
small business expo event so there’s a
07:53
couple thousand people run around there
07:55
and and everybody in fact i’m sitting
07:57
here it’s a Monday as I’m as we’re doing
07:58
this interview and I have in front of me
08:00
a stack of i’m going to guess 50
08:02
business cards here and these are people
08:03
that were other sponsors that i meant
08:05
that i thought you know what there could
08:06
be something there they may be good
08:08
partners to be working with now i should
08:10
say this as well be on set I’m only
08:12
really looking for people who are
08:14
supporting entrepreneurs so if you have
08:16
a brand that doesn’t support an
08:18
entrepreneur and you’re looking for
08:19
something totally different I’m not even
08:20
going to try to understand how i can
08:21
help you and support you because you’re
08:23
not in my wheelhouse you’re not in my
08:24
arena now the advantage of companies are
08:27
supporting entrepreneurs is there’s a
08:28
lot of them there’s a whole lot of them
08:30
out there so starts with doing some
08:32
research I met with a company of another
08:34
CRM a brand new growing CRM company
08:37
while at this event and so I’m just
08:39
interested in in the business and what
08:40
he does and you know understanding a
08:42
little bit further and as I get to know
08:44
him or is it getting these other people
08:46
this business card and I follow up with
08:47
them I want to understand what is their
08:50
needs that is perhaps the most important
08:53
and this whole thing is understanding
08:55
other businesses needs and there’s kind
08:57
of a couple layers of that one layer is
08:59
what’s the business’s needs what are
09:01
they looking to do where they looking to
09:03
grow who they you know where do they
09:05
need help with whatever it is but then
09:07
the other layer of that is the
09:08
individual so it’s you know you got to
09:11
remember every single person you’re
09:13
working with they have a job to do
09:14
whether they’re an entrepreneur and they
09:15
own the company or their employees an
09:17
organization they have a certain job
09:19
that they need to do so I like to
09:21
understand what’s their job how are they
09:23
graded on that job how are they
09:25
compensated for that job so as I’m
09:27
matching them I can match them to
09:29
somebody else that has a product or
09:31
service or way that will help their
09:32
customers or help their overall company
09:34
but hopefully if possible as well
09:36
somebody that can help them do their job
09:38
a little bit better so for you in
09:40
business development a big part of what
09:42
you’re looking to do with clickfunnels
09:43
is find more affiliates find more brands
09:46
who can promote clickfunnels so if I
09:48
introduce you to somebody I it’s often
09:51
with the intent of helping you be more
09:52
successful in your job so that you get
09:55
more people promoting clickfunnels so
09:56
overall clicks oils grows but now
09:59
personally Dave improves as well and
10:01
dave is going to do a little bit better
10:02
and hopefully compensate a little bit
10:04
better as well so I always look at those
10:05
two assets or two facets using how can
10:08
the business grow but how can the person
10:10
grow as well you know I love that I
10:12
think see it’s so funny in this world
10:14
we’re get everything so online and
10:16
everyone’s always trying to move away
10:18
from the physical meet and greets and
10:21
all that kind of stuff that you kind of
10:23
lose sight of the person and honestly
10:25
for me in this business the person is
10:28
the most important part and it really
10:30
fascinated I spend a lot of time with
10:32
Russell recently with his new book
10:33
coming out as far as expert secrets and
10:35
the importance really of building the
10:37
person it because that person is the
10:42
person has the opportunity have such a
10:44
massive impact on lives of so many
10:46
people that if you lose sight of the
10:48
person you really leave a side of the
10:50
business and so by the way every person
10:53
can you know it’s not just like
10:55
Russell’s as a good amount of clout and
10:58
celebrity following a now because what
11:00
he’s built and it’s great that’s
11:01
incredible but don’t forget about the
11:04
person who he’s never heard of they can
11:05
influence a lot of people
11:07
you they need help too they need growth
11:08
too so every single person that you walk
11:11
to or assume that you meet that you you
11:14
are introduced or whatever you can learn
11:16
from them and you can also add value to
11:18
them as well I love that tell me so what
11:21
are some of things that you’ve done to
11:22
add value people we’re all the same time
11:24
you’ve got put food on your table so how
11:27
do you do that well you look for
11:31
opportunities where you’re right
11:33
decision to just give give give and
11:35
blindly hope that somehow taking care
11:36
about by the way I know some people who
11:38
operate and that way they have complete
11:40
faith that if I just give enough I will
11:43
be taken care of and if that works for
11:44
you great one of my favorite sayings in
11:46
life is that life gives to the giver but
11:49
takes from the taper taker excuse me
11:50
life gives to the giver and cakes and
11:52
taker so give give give and if you can
11:55
if you have enough faith that somehow
11:56
you can be taken care for that great
11:58
don’t for that other ways is you know
12:02
affiliate programs are tremendous to be
12:04
working with where is an organization
12:05
that if you refer business them you get
12:08
a percentage of the transaction one of
12:10
my largest clients i’m working with
12:11
right now all I’m doing is building
12:14
strategic partnerships for them and
12:15
there’s more to it than just an
12:17
introduction I’ll actually negotiate
12:19
what the partnership does so you know
12:21
company a is going to promote company be
12:23
in these different ways and the company
12:25
b will promote company in these
12:26
different ways but we structure and set
12:29
up a way so that any money that changes
12:31
hands i get a percentage of that as well
12:33
so a company b pays company a for
12:36
promotion i get a percentage of that and
12:38
vice versa so all this comes back to
12:41
relationship building and trust as well
12:43
as i walk into a relationship i’m
12:46
starting to go she ate with a company
12:47
about how i’m going to work with them I
12:48
do look at where can i be paid where can
12:51
I monetize it in a way that’s going to
12:53
incenting forward but all the companies
12:56
i’m working with they’re also benefiting
12:57
at the same time all right super cool so
13:00
as you can look at building your
13:03
business as a again you’re really a
13:06
turkey cake partnership guru you have
13:08
the opportunity of spending a ton of
13:11
time building other businesses you’re
13:13
now on your own you kind of building
13:14
your own consulting business
13:15
and your profession in your and what
13:18
you’re doing really applies to a lot of
13:19
people who use click buttles primarily
13:22
currently Jen but really have their own
13:24
consulting business on the side so if
13:26
you don’t like kind of talk a little bit
13:28
about the whole strategic aspect you
13:31
start with more on strategic
13:31
partnerships than you do on joint
13:33
ventures so focus more a little about
13:35
how do you find the right strategic
13:37
partners a lot of it just starts with
13:41
getting to know everybody you possibly
13:43
can so the advantage of having been in
13:46
this digital marketing space for a
13:47
number of years now is I know a lot of
13:50
people in in the business and that helps
13:53
now there’s certainly a certain amount
13:55
of strategy that goes behind that I use
13:57
a database where a CRM where I put
13:59
contact information in there but I try
14:02
to go step further as best as I can
14:04
immediately sometimes I’m graded it and
14:05
sometimes I’m terrible but i’ll build
14:07
into their what’s other information you
14:10
know i can know about them when their
14:11
birthday what are they interested in
14:12
what are other little you know important
14:15
facts how long has it been their company
14:17
what how are they compensate in their
14:19
company not necessarily numbers but like
14:20
what’s important to them to grow in
14:22
their company and I build a database if
14:24
as much of this information as I can and
14:26
it’s often top of mine so then when
14:28
somebody comes around like this happened
14:30
to me over the weekend a friend reached
14:32
out and said listen we’re looking for
14:33
new fulfillment company who i’m using
14:35
down this is not working do you have
14:37
anybody can help me out with but yeah I
14:39
do I know for so I introduced him to for
14:42
now I’m not getting paid for that by the
14:44
way that’s just a friend asked for a
14:46
favor I know for other friends i’ll call
14:49
them really they’re more of
14:49
acquaintances people i know who runs
14:51
fulfillment companies and I made that
14:53
introduction because I could help now
14:55
down the road if I need something for
14:56
these people and I need to whatever is
14:59
I’m looking to do they’ll be more
15:00
willing to work with me that’s not the
15:01
only reason why I do it I do because I
15:03
like connecting people and put in them
15:05
in position where they can be successful
15:06
I love that it goes back to the idea as
15:09
far as so did your well before you’re
15:10
thirsty and for sure then you’ve done an
15:13
awesome job of that you’ve always at the
15:15
time we’ve talked I mean you’ve always
15:17
given given given given and again you
15:19
get to the point where I hated it almost
15:22
out of reciprocity I almost feel
15:23
obligated to work with you once signed
15:26
on that is
15:27
I a wig is wrong but you kind of sit
15:31
back a guy guys given so much I gotta
15:34
find someone helping him out so I think
15:36
it’s awesome and there’s a certain point
15:38
that happens sometimes but it’s funny
15:40
I’ve never at least maybe simply operate
15:43
I operate I’ve never intentionally said
15:45
if I help these guys so much more than
15:47
they’re going to have to do something
15:48
with me it’s more of it just fits in my
15:50
wheelhouse it’s something I enjoy doing
15:52
and you’re like when you and I talk it’s
15:55
about topics i’m really interested in I
15:57
could decoy all day about how to talk
15:59
about joint ventures them and also the
16:00
back end of your business you know
16:01
things that you’re looking to improve I
16:02
enjoy those topics as well talking about
16:04
so it’s almost like you know I and
16:07
admittedly I kind of did this
16:08
accidentally I found a way to start
16:10
running a business doing the things that
16:12
I enjoy having conversations that I
16:14
enjoy and ultimately I’m still able to
16:17
you know grow and take care of my family
16:19
do you know meet my financial goals well
16:21
I think it’s fantastic if you don’t mind
16:23
looks good switch topics you’re real
16:25
fastened it shares a lot of streamlines
16:27
but I recently was just approached by a
16:29
guy on facebook and send a personal
16:31
message and said hey can you help me out
16:33
as far as getting sponsored I’ve got my
16:36
only beds I’ve got 200 300 people coming
16:38
how do I go about getting sponsors the
16:40
very first thing came to my mind was I
16:41
got to get in contact with Scott because
16:43
scott knows so much better than I do so
16:46
tell me far as when you’re working with
16:48
sponsors and stuff or as a business
16:50
owner huh how do you set that up sure so
16:53
how to find sponsors for your event
16:54
you’re thinking of here yes exactly with
16:58
that you have to for a while as you say
17:01
your event host you’re putting on an
17:03
event you need to forget all about your
17:05
event for a second and put yourself in
17:07
the shoes of a sponsor and saying what
17:09
did they want out of this and at the end
17:11
of the day they really don’t care about
17:12
you they really don’t care about your
17:13
event they care about the people who are
17:15
attending your event and your audience
17:18
and they care how can I get myself in
17:20
front of them and get a return on my
17:22
investment so start building packages in
17:25
ways that are not driven to help you as
17:28
the event host make money but rather
17:30
build packages so that the sponsor can
17:34
get in front of people can network with
17:36
people can get a return on their
17:37
investment
17:38
you got to think from those perspective
17:40
and admittedly this so for a number of
17:43
years all ideas event sponsorship sales
17:45
but I started transitioning out of that
17:47
because I found more and more event
17:49
hosts weren’t really caring about what
17:53
happened to sponsor they would say
17:54
there’s going to be two thousand people
17:55
an event when they knew that that was
17:57
their their stretch goal and that’s
17:59
never happened before but if it happened
18:01
they’d be really excited and rally
18:03
there’s gonna be about 800 people at the
18:04
event so we’re sending the middle of
18:06
selling sponsorships for that you’re in
18:07
a you’re too kind of a pretty bad spot
18:09
there otherwise it happen I figure I
18:12
gotta I gotta shift and change but as I
18:14
consult with people on you know putting
18:16
on events sit down and that’s the best
18:18
thing to do it’s so kind of some steps i
18:20
would recommend is layout or list out
18:22
every asset that you have available that
18:25
you could showcase a sponsored so this
18:27
could be a speaking engagement somewhere
18:29
at the event whether it’s the main stage
18:30
or break out this could be boots that
18:32
you know exhibitor booths where they can
18:34
be and maybe they’re going to sponsor
18:35
the networking and there’s going to be a
18:37
bunch of signs up or an after-hours
18:39
mixture they can speak for three to five
18:40
minutes or they can put an item in the
18:42
conference bag and then also i highly
18:45
encourage you to think of outside of the
18:46
event where ways you can appropriately
18:48
showcase the event sponsors to the rest
18:51
your audience is they’re doing an email
18:52
for them are hosting a webinar putting
18:54
an ad in a printer an online newsletter
18:56
or putting their logo on your website or
18:58
whatever it is build all these different
19:01
things together and then from there you
19:03
can start building sponsorship packages
19:05
putting and pricing networks and if you
19:07
go that route and as you approach
19:09
sponsors you’re a lot more likely to get
19:12
sales and get people to buy the
19:14
sponsorship opportunities then if you
19:16
just looked at it from how we got to
19:18
make a ton of money off of sponsors how
19:20
do we do it I think you’re coming at it
19:22
from the wrong angle in that point I
19:23
think that’s that cat you know this is
19:25
the topic a lot of people are asking a
19:27
lot of questions about right now because
19:31
I and you I have this conversation not
19:33
too long ago with regard to the return
19:36
on investment that sponsors is looking
19:37
for and how to actually get that because
19:39
the big you know just say you know
19:42
contact your company that is you know 30
19:44
or five figures to do a sponsorship
19:46
that’s getting tougher and tougher to to
19:48
get I actually have
19:50
what you’re talking to a quick bank just
19:52
the other day their sponsor so many
19:54
things for so many years oh yeah we’ve
19:55
got an amazing relationship a click that
19:57
could have for literally decades and yet
19:59
at the same time you know with their new
20:01
CEO and their new board stuff there
20:03
that’s one things they were you know
20:05
really kind of concerned about and this
20:07
is one of things I’m their response
20:08
there will be a sponsor at her frontal
20:09
hacking live event but it was one of the
20:12
issues that they were concerned about is
20:13
you know how do we track return on
20:15
investment so at the g-forces both out
20:17
what are some of the things that define
20:19
bosses are looking for it and really
20:21
trap the return well I find you know
20:25
some loose numbers if you will often
20:28
most sponsors want a three to five
20:31
return investment their money so they
20:33
spend ten thousand dollars they’re going
20:34
to want to make thirty to fifty thousand
20:35
dollars directly the event something
20:37
along those lines now can vary by
20:38
sponsor and so forth but they want to
20:42
ensure that if they’re there they’re
20:44
going to easily recoup their costs so
20:47
again packaged together put together
20:49
what’s important to them now this also
20:51
helps when you’re selling the
20:52
sponsorship opportunity don’t assume you
20:55
know what they’re going to want on to
20:56
this don’t assume that well hey we’re
20:58
going to put you you know on the on the
21:00
breakfast cartoon ever he’s going to see
21:02
your logo and it can be awesome you
21:03
getting a lot of business from it you
21:05
got to stop and think well how are they
21:06
really going to get business from that
21:08
what you need if you’re sponsoring an
21:10
event you need a way to talk to people
21:11
you need to mechanism to collect their
21:13
leads and they need a way to follow them
21:15
and later and so if you is the event
21:17
host aren’t at least helping them
21:19
facilitate that then it’s not going to
21:21
be a winning sponsorship for them and
21:23
they’re not going to be happy that they
21:25
sponsored your event they’re not going
21:26
to want to do it again because they lost
21:27
money in the deal so as you work with
21:29
your sponsors asking those questions
21:31
they hey listen I can get you in front
21:32
of my event we’re going to have how you
21:34
really have 500 people at your event at
21:36
our event what are you planning on doing
21:38
to collect as many of those leave as you
21:41
can see what they have in mind and then
21:43
help them do that because as they walk
21:46
out the door it’s 500 people event they
21:48
walk out the door with hundreds of leads
21:50
and a bunch of sales right there on site
21:51
they’re going to be thrilled to death
21:53
and they’re going to want to come back
21:54
and sponsor again and again and again
21:56
whereas if you just take their money put
21:58
them in their booth and forget about
22:00
them then it’s going to be really hard
22:02
for you to want to work with
22:03
and frankly you’re just not doing a good
22:05
job if they can care of them as a
22:06
sponsor I’ve really appreciate you
22:08
mentioning that this is one of the
22:09
things that did those are going to phone
22:11
back your lives here to see for the very
22:12
first time cliff shuttle cabbage
22:14
sponsors and we literally are going to
22:17
have I think I’ve got six Mike seven but
22:21
if United had the conversation before
22:23
Scott as far as your dad you want to
22:24
help on this I’m like you know I really
22:26
don’t because I don’t need no house want
22:27
sponsors and we come back and forth and
22:29
for us as as the company’s hosting it
22:33
our main thing is we wanted to make sure
22:34
that anybody who is there was going to
22:36
be a huge benefit to our two people who
22:39
were actually at our a bit and we didn’t
22:41
want to be a pitch fest we don’t want it
22:43
to be anything like that so we’re really
22:45
and again I appreciate the time you
22:46
spent with me kind of going through some
22:47
of that stuff but for us as you were
22:50
making mention of a lot of people first
22:52
English edibles any day if you want to
22:53
be able to email out to your list and
22:55
like well that’s not an option so we’re
22:58
not going to do that and people were
23:00
like well everybody else does it and so
23:02
I think the idea there as try to be as
23:04
creative as you can for us I asking you
23:07
having a couple of our sponsors on the
23:08
podcast as long as they’re not pitching
23:10
I don’t mind if they’re providing
23:12
content that’s really what I wanted to
23:13
make sure you know they get content out
23:15
of it we might actually have some of
23:16
them as blog post and guests but I think
23:19
it’s at the event the main things for us
23:21
is we want to make sure that it’s a
23:23
win-win for the sponsor but also for
23:25
those who are attending and so on and so
23:27
that’s a great point as well for the
23:29
sponsor point of view so a lot of what I
23:33
do is one of my clients right now is I’m
23:34
buying sponsorship opportunities for
23:36
them which is great by the way to be on
23:38
this side of the table so but it’s so
23:39
fun but one of the things I always look
23:42
at I think it’s really important if you
23:44
know in this whole dynamic of buying or
23:46
selling sponsorships is what protection
23:49
can I the sponsor get outside of the
23:51
event so what I mean by that is you I
23:52
know at the event i’m going to have
23:54
these different things and have my my
23:56
logo on the website and i’m going to get
23:58
my you know my boots and you know what
24:00
ever going to happen at the event that’s
24:02
great but it’s kind of protection what
24:04
do i get outside of the event assuming
24:07
or just in case the event goes bad so
24:09
could i be on the podcast can i be
24:12
included in your newsletter can i get
24:14
other pieces like that if you offer that
24:16
the sponsors are going to be a
24:17
lot more comfortable in sponsoring
24:20
because it’s not just about the 123
24:22
however many day event it is if that
24:25
goes bad and we all assume it’s not
24:26
going to you know you never plan on that
24:28
but we assume that’s going to go great
24:29
but let’s just say it does go bad the
24:31
sponsor now has kind of an insurance
24:33
policy little protection is after the
24:35
event you know what this isn’t stunk but
24:37
hey we got the webinar coming up but we
24:39
have something else coming up and then
24:41
the other point I’ll make kind of long
24:42
long that you’re saying there is
24:43
whatever sponsor you have you have to
24:46
ensure that they are a great fit for
24:48
your audience I mean for you guys
24:50
there’s so much that kind of ties into
24:53
click funnels into entrepreneur events
24:56
that’s great but if you had you know a
24:58
car dealer pull up and they’re trying to
25:00
sell their minivans that’s not going to
25:02
work yeah it’s like what’s the point
25:04
yeah some people in your vent might be
25:06
interested in minivans but come on
25:08
that’s I can help our lawn care services
25:10
I’ll tell you finally I live in Orlando
25:12
and it’s Sea World they have a a spot
25:16
set up for a sponsor and it’s a lawncare
25:19
company and it’s very high-end ride on
25:22
lawn mowers for I assumed for
25:25
landscaping companies and i always think
25:27
'what is doing here doesn’t fit but i’m
25:30
sure see real got paid to do this with
25:32
sucking this so my advice is don’t do
25:33
that at your event find brands that your
25:36
audience needs to be working with wants
25:38
to be working with a compliment you in
25:40
some way shape or form and then have a
25:42
sponsor event and by the way this is a
25:44
great way to start building long-term
25:46
strategic partnerships is some responses
25:48
your event figure out how else could you
25:50
be working with them i love it i think
25:51
you don’t want to talk about right now a
25:54
lot of the stuff we’ve been referring
25:56
our live events I can’t receive
25:58
sponsorships right now from virtually
25:59
there anything you want to make mention
26:02
up on the virtual side of things well
26:03
yeah virtual events are a great way to
26:05
go because they’re there they’re
26:07
typically less expensive because you
26:09
don’t have the travel costs or the time
26:12
commitment having having to send a staff
26:14
or team out to an event for a couple of
26:16
days so these are great i did one the
26:19
end of last year with another brand and
26:21
one of the other things they did is they
26:23
they set up a program that yes you
26:26
collected leaves people opted in to the
26:29
event and so there’s a great way to
26:30
collect leads to that but
26:31
also made available some of the email
26:33
list too of everybody who signed up to
26:36
you after the event so you could do some
26:38
additional marketing now be careful on
26:39
that make sure they’re not everybody who
26:40
sponsors is is going to hit that list
26:42
and there’s some certainly some things
26:44
you need to think through there but
26:44
those are great ways for you to get in
26:47
front of people without having to go
26:48
anywhere podcasts are another great
26:50
sponsorship opportunity as well you know
26:52
this podcast is listened to I have no
26:54
idea how many thousands of people that
26:55
listen to it but again and again and
26:57
again you guys are putting out this
26:59
podcast but then the content is also
27:01
evergreen someone could listen to this
27:03
episode today and in a year from now
27:05
someone might be listening to it again
27:06
so these are other great places to go
27:09
and invest some sponsorship dollars and
27:10
some opportunity for you to get in front
27:12
of audiences multiple times I love it
27:14
well I hope that those gets been
27:16
listening and thinking of different ways
27:17
you might be last sponsorships to
27:19
provide possibly an extra revenue source
27:21
or to offset some of your costs for
27:23
similar events Scott again always took
27:25
the massive pleasure to talk to you
27:26
anything you want to say before we wrap
27:27
things up no I’m really appreciate you
27:29
having me on I love working this I don’t
27:32
have a specific program or offer but
27:34
anybody wants help and just even some
27:36
free consulting the talk through like
27:38
hey how does this work I’m thinking
27:40
about doing partnerships or I and I’m
27:41
stuck or on the sponsorship side of
27:43
things probably easy to get me through
27:45
my website scott d morris and calm or on
27:48
social media facebook i’m on there the
27:49
most i just search for me on facebook
27:52
you could find me i’m really i’m more
27:54
than happy to jump on a call or give you
27:56
some guidance since I can help you out
27:57
of these topics there you go getting
27:59
giving hitting I appreciated it done so
28:01
again it’s scott the two teams so n SEO
28:04
TT d and then mo to ours i som so Scott
28:09
seen worse and calm Scott thanks so much
28:11
but love have another call thanks mode
28:13
take care thanks for listening to funnel
28:15
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