Secret #10: Conversation Domination And The Dream 100

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
hey this is russell brunson welcome
00:01
marketing secrets today’s show is about
00:03
conversation domination so the big
00:07
question is this how are entrepreneurs
00:10
like us didn’t you take on venture
00:12
capital we’re spending money from our
00:14
own pockets
00:15
probably market in a way the left half
00:17
pay our products and our services and
00:19
the things we believe in out of the
00:21
world and yet still remain profitable
00:24
that is the question in this podcast
00:26
give you the answers
00:28
my name is Russell Brunson and welcome
00:30
to marketing speakers everyone says
00:37
Russell and he has been awesome today a
00:39
really cool thing I want to share with
00:41
you guys and if I make food honest I am
00:43
completely fried right now it’s Friday
00:47
my wife had just left out of town with
00:49
three of my kids and left me with two
00:51
and so she was up packing two like three
00:54
in the morning so I felt something a one
00:55
at three she left I woke up say goodbye
00:57
to them and the kids and then in the
01:00
same time my little two-year-old Nora
01:02
woke up and then sobriety done beds
01:04
neither than she went crazy the next two
01:05
hours like screaming and jumping and
01:07
kicking and like I think she the mom
01:09
wasn’t around and anyway so got kind of
01:11
hard anyway it was really hard five
01:14
about five five five three I put it back
01:17
to bed
01:17
and then came down and and I fell asleep
01:20
like two hours and I woke up and then so
01:22
it’s like two or three hour night and
01:24
then race to the office we had final
01:26
Friday stay and then luckily Jim forgot
01:28
which I think Evan so he gave me a
01:29
chance to kind of like get some stuff
01:31
done and then I had what we call decade
01:33
a day so those two remain a circle we
01:35
just cool thing all Dec in a day which
01:36
is like the coaching program part like
01:38
when they first come to the program they
01:40
get to be part of a decade in a day and
01:41
every time they renew they get a decade
01:43
in the day and so what is basically me
01:46
taking a decade of my experience in
01:48
jamming into one day for them and and
01:50
the way it works we actually change in
01:51
the past few are different but I figured
01:53
out new formats day was the first day of
01:54
it is so cool any guys do coaching
01:57
programs this is the way to do it so we
01:59
have a hundred people to inner circle
02:00
any given time it’s what we did is we
02:01
went and we took each of they’re
02:05
basically each person about 30 minutes
02:07
and instead of me just coaching
02:08
one-on-one where they get the value
02:10
that’s kind of it what is we coach them
02:11
but I use zoom
02:12
which is new webinar platform it’s
02:13
becoming like the coolest thing ever and
02:15
and then we zoomed each person into the
02:18
into the VAR fate at the inner circle
02:20
Facebook group right so I had personal
02:22
one I brought them on like you know to
02:24
ask questions when I click record and
02:26
stream to Facebook and then extreme the
02:28
presentation so for 30 minutes I have
02:31
introduced since I was really quick and
02:32
then we talk about a business like
02:33
coaching for 30 minutes and while it’s
02:35
happening it’s streaming live to all the
02:36
other 99 inner circle members and
02:38
everyone in there is in there I give
02:39
feedback and dropping resources and all
02:41
these amazing things are happening in
02:43
there
02:43
and that call ended then I ended it and
02:45
zoo much is Emma Facebook live and I
02:47
start the next one with metal next
02:49
person in and go boom when we do that
02:51
for 30 minutes and then and so everyone
02:53
watches the new one starts and it’s it’s
02:54
archived in the inner circle members
02:56
area that person like story for 30
02:57
minutes to meet coaching him everyone
02:59
starts dropping feedback and comments we
03:01
did that I think eight times today so
03:03
like anyway it was kind of crazy but I
03:06
was amazing because it was it was me
03:08
coaching but then also a 99 other fellow
03:10
inner circle most all coaching with lows
03:11
dropping resources links ideas resources
03:14
uh it was it was amazing
03:16
so I’m really excited up new addition to
03:18
the inner circle which is awesome and
03:20
Steven who’s behind me over here he’s
03:22
got that close up with the two comical
03:24
coaching which is the the tear before
03:27
inner circle by two comical coaching and
03:28
he spent four hours doing QA today it’s
03:32
the same people anyway really well I
03:34
ever knew this now for a long time in
03:36
our coaching programs have become like
03:38
second to none between anyway it’s it’s
03:40
exciting so changing the world you know
03:43
it’s cool feeling to see if you would
03:44
live like I got it and I go out and do
03:47
it as results as well oh so far gantry
03:49
so that’s familiar today about taking my
03:52
kids to Studio C which is really fun COC
03:54
is if you have go YouTube and search
03:56
Studio C you’ll see who they are they’re
03:58
amazing anyway we’re going to take an
04:00
Aiden who’s one of the two kids left at
04:02
home with me tonight to that so hand out
04:04
here in a few minutes but um I just
04:05
having the conversations from the
04:06
marketing team here and I wanted to
04:08
share something as I was thinking about
04:09
because I thought it was really
04:11
interesting and so the conversation we
04:13
had what comes back to you so there was
04:16
a guy in Howie Schwartz when I first got
04:17
started he was big online and he had a
04:20
course called conversation domination
04:21
and it was about getting in Google and
04:24
my Cu titanate if you
04:25
ctype to name into googling all 10 spots
04:27
would be you IQ would dominate the
04:28
conversation right and anyway I don’t
04:31
really haven’t heard how he for everyone
04:32
you know he’s up to nowadays but anyway
04:35
at the car the concept the conversation
04:37
domination I thought I was awesome like
04:38
you type in your keyword near the all 10
04:41
spots and all the paid ads or all you
04:43
like you dominated conversations you’re
04:44
the only person there it’s like as I’ve
04:46
been doing this whole new social media
04:48
thing which you guys are watching me do
04:49
hopefully and hopefully learning and
04:50
following and modeling and funnel
04:52
hacking that’s my sauce like
04:53
conversation domination I want when you
04:55
open up any platform I’m dominated
04:57
conversation like I am in your podcast
04:58
feed I’m in your YouTube feed I’m in
05:00
your blog RSS like I want a dominant
05:03
conversation every single platform
05:05
so anyway you look like I am the only
05:06
alternative right I think it’s important
05:09
anyway so but what’s interesting so this
05:13
is like the mind I think I know now why
05:14
like I always wondered why nobody else
05:17
is doing this outside of Gary Vaynerchuk
05:18
in our market right I’ll ever my scheme
05:21
it might make entrepreneurial business
05:23
market like this people probably in
05:24
other markets but in ours like the only
05:25
person is Gary Vee and I think I finally
05:27
realized why um because I’ve my business
05:31
was built up Gmail right so we build a
05:32
big email list um you’ve had over a
05:34
million entrepreneurs have been on that
05:35
list active probably half a million or
05:38
so but what’s interesting is like I
05:39
assume that you’ll get no launch in
05:41
Instagram also an email often I’ll have
05:43
that know you’ll Instagram and I’m going
05:45
to go with my blog I’ll push them there
05:46
up nerds with my blog in like but with
05:48
the reality wet downs it’s not true like
05:50
people I think about is for yourself
05:53
like how do you like to consume content
05:54
what’s your platform peppers got one or
05:58
two that’s their favorites like do you
05:59
like reading blogs name your your blog
06:01
reader or do you like listen to podcasts
06:05
maybe a podcast person okay or do you
06:07
like watching videos you go to youtube
06:08
or do you check your email like you go
06:10
to Instagram do you go to Facebook and
06:11
what’s what’s your platform of choice
06:12
and I thought that everyone without
06:14
every platform but I don’t think that’s
06:16
the case there’s a there’s a small
06:17
percentage of our but even if we take
06:19
our Facebook list and we and we run next
06:21
to our to our email list and look at
06:23
those side-by-side our Facebook email
06:25
lists like the crossover in the middle
06:26
is shockingly small I’ll assume they
06:29
were like the same people but they’re
06:32
not like it’s just fascinating it’s like
06:34
when you understand that the big shift -
06:38
we’re having is like I thought like
06:39
which I Facebook advil Instagram and
06:41
like that kind of works not really
06:42
because basically burnt face because
06:43
they’re like Facebook right Instagram
06:45
people on Instagram people and so like
06:48
the more I start seeing about this the
06:49
conversation we establish our team was
06:51
like but we have to realize that people
06:52
that read blogs like three blogs people
06:55
listen to podcast like listen to podcast
06:57
that make sense like people that watch
07:00
YouTube videos and like watching YouTube
07:01
videos right people that are Instagram
07:04
or an Instagram like that seems stupid
07:06
right but do you know that like it’s so
07:08
like what we’re talking about and I’ve
07:09
been talking about you guys and maybe
07:11
not you guys interning with our team
07:12
about about the dream 100 I think dream
07:14
100 for us has always been email focused
07:16
up to this point I the final that people
07:18
list and will dream 100 the crap out of
07:20
them get them and promote our products
07:21
to our services and it’s worked right we
07:23
build huge company off of the back of
07:24
that and recently I did an episode a few
07:26
weeks ago talking about like how we’re
07:28
using a dream 100 for SEO and it by the
07:29
way that we’re executing it it’s working
07:31
awesome so listen episode and do it but
07:34
think about this like if I want people
07:36
to read my blog I don’t need to go
07:38
become really good at Facebook ads if
07:40
you learn my blog you can there’s
07:41
crossover but what’s better is who are
07:44
the Blake people who read blogs read
07:47
blogs right so who if I want to launch
07:49
my blog is successful who are the other
07:51
people that they have successful blogs
07:54
that my people are already reading my my
07:56
dream clients already reading people who
07:58
are you blog three blogs so I need to
08:00
find those people and r100 them and get
08:02
them pay them or part of them or
08:04
whatever get them to write a blog
08:05
article about me because because blog
08:08
people like to read blogs right so if
08:09
I’m reading a blog and I read a blog
08:11
about someone I go over to their blog
08:12
like someone’s blogging is promote my
08:14
blog sometimes podcasting from my
08:17
podcast some as YouTube channel names
08:19
for my youtube channel because people
08:21
who watch YouTube watch YouTube right
08:23
and so it’s kind of a shift in my
08:25
thinking like thinking about this like
08:26
that’s how to dream 100 as I’m getting
08:29
more granular with it it’s fascinating
08:31
like like if you hear me on podcast
08:36
you’ll notice here you don’t know me I
08:39
do podcasting like so we’re still just
08:41
know more about your awesome I’m like oh
08:42
go to Russell Brunson combo there’s a
08:44
bunch of stuff there know if I want a
08:46
podcast like hey you guys listen
08:47
podcasts go to mark you stickers calm
08:48
there’s my podcast you subscribe it’s
08:50
awesome because podcast people listen to
08:52
right I’m on a blog I’m going to talk
08:54
about my blog I’m on a YouTube channel
08:55
talking about YouTube channel on my
08:57
Facebook Pete I’m talking my Facebook
08:58
feel like like understanding that okay
09:02
that’s number one and again there will
09:03
be a little bit of crossover but the
09:04
majority of your blog readers will come
09:06
from other blogs because blog readers
09:08
read blogs majority of YouTube
09:10
subscribers come from other YouTube
09:11
channels because YouTube people watch
09:12
YouTube I never watch the YouTube video
09:14
Patil three months ago we launched our
09:16
YouTube channel to be completely honest
09:18
I didn’t care about I didn’t watch it I
09:20
got never went there
09:20
I do understand it so foreign I mean I
09:22
get there now I’m in this world I’m like
09:23
countless a lot of cool stuff happening
09:25
here and people that like YouTube like
09:26
they’re on YouTube all day long all the
09:28
time people are on Facebook girl the egg
09:30
and sweets are understanding that as
09:31
you’re doing your dream 100 you can more
09:33
granular with your focus and your
09:34
traffic all kind of things I want you to
09:36
remember that you want to have
09:37
conversation domination the key to that
09:40
is the dream 100 going back dream 100
09:43
people and then getting people who are
09:45
bloggers to read your blog game people
09:46
who podcast listeners listen to your
09:48
podcast and so on and so forth across
09:49
all the platforms
09:51
that’s awesome her genius off the
09:53
Stephen is amazing Oh anyway for those
09:58
guys who are not watching this on a
10:00
YouTube channel they listen to podcast
10:01
Stephens behind me and you screaming
10:02
excited - so how the make sense you guys
10:06
I’m dropping gold bombs
10:08
to me does not be able to not be
10:09
prepared for yet if you’re not go search
10:11
for the dream 100 I think I’ve done
10:12
podcasts or videos I’ve talked a lot
10:14
about that so you’re not familiar with
10:16
view 100 yet like go and study that and
10:19
then come back to this like this though
10:21
we appointed in your business when this
10:22
concept will be the biggest way for your
10:24
scale from wherever you are to the next
10:26
level it’s huge for us is what we’re
10:27
focusing on and as we’re trying to go
10:29
from eight to nine figures a year which
10:31
were we got a good shot maybe ended this
10:34
year it’s gonna be a stretch this year
10:35
makes you’ll be easy but this year we
10:37
might make it so great a couple things
10:39
happening the big they’re going to give
10:41
us the ability to potentially hit that
10:43
so it can be fun anyway that’s why I
10:45
want to mention you guys hopefully has
10:46
enjoyed this podcast if you love it
10:48
please go to mark go to iTunes and rate
10:51
give me some stars even want a few stars
10:53
you want but you really had a good time
10:55
give me five tell people think also keep
10:57
your own podcast please tell your
10:58
podcast listeners listen to my podcast I
10:59
would really appreciate that if you’re
11:01
in YouTube channel please tell YouTube
11:02
people look to my YouTube videos
11:04
if your blog are please blogging on my
11:06
blog I’d be very amazing so I hope it
11:08
helps you guys appreciate you all I’m
11:09
gonna go home place my son where you go
11:11
to studio see you have a blast peace
11:12
have a good night
11:13
see you guys all again soon bye
11:15
everybody one more marketing secrets
11:17
if so then go get your copies of my two
11:19
best-selling books book number one is
11:21
called experts secrets and you get a
11:23
free copy at expert seekers calm and
11:26
book number two is called comm secret
11:28
and you get your free copy at calm
11:30
secrets.com
11:31
inside these two books you’ll find my
11:32
top 35 secrets to leave you to become
11:35
the fastest-growing non vc-backed fast
11:37
startup company in the world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.