Secret #11: Using Your Unique Abilities And Others To Get Crap Done Fast

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:00
so the big question is this how are
00:04
entrepreneurs like us he didn’t eat and
00:06
take on venture capital we’re spending
00:08
money from our own pocket how do we
00:10
market in a way the left half the our
00:12
products and our services and the things
00:14
we believe in out of the world and yet
00:16
still remain profitable that is the
00:19
question in the podcast give you the
00:21
answers
00:22
my name is Russell Duncan and welcome to
00:24
marketing people everyone into Russell
00:31
welcome to marketing secrets so if
00:35
you’re watching this on mark new seekers
00:37
calm Washington video and actually right
00:39
now inside of a tent in peak office and
00:42
the reason why is because my wife and
00:45
kids are out of town
00:46
and I told her I was going to camp out
00:47
of the office and everyone’s like oh
00:50
cool yeah I was like no I’m literally
00:52
going to camp out of the office so I
00:54
brought a tent in and I brought a cause
00:56
that I almost broke from Dave brought in
00:57
a real cot and this is actually
00:59
incredibly comfortable so I’m probably
01:01
gonna sleep tonight it was ugly morning
01:03
today he was so weird but the reality is
01:06
my house are now we’re under
01:07
construction so like my tired kitchens
01:09
gutted like hitting through my house and
01:11
like split between the pool house it’s
01:13
just like I know it’s like you know
01:15
first of all problems but anyway so
01:18
today I want talk about one thing before
01:20
I crash because we have lost stuff done
01:24
today a lot sort of my to-do list and
01:28
it’s crazy having things we got done and
01:30
tomorrow another big day as well and my
01:32
kids actually - my kids come home
01:34
tomorrow which I’m insanely excited for
01:37
but with what kind of cool stuff a
01:40
little bit if you’ll exactly Russell
01:43
how’d you get so much stuff done in the
01:44
day and I really there’s a couple of
01:48
things first off I did to do this like
01:50
this on piece of paper with big ol
01:52
marker because talking about markers
01:54
where you like it’s not crossing things
01:56
out that is so therapeutic because
01:58
working today and there was like 2 to 35
02:02
or so in the afternoon and I only had
02:04
cross up two things I was like ah angry
02:06
and sub icon right here like okay the
02:08
cross stuff out and everything working
02:10
out but I can help with making Steven
02:11
you do stay do this melon juice never
02:13
kind of doing things help us get to
02:14
stuff bus now and then I’m like looking
02:16
at this and I’m at one of the things I
02:18
have to get whatever dance film called
02:21
my unique ability that what are unique
02:22
abilities that you have to focus on and
02:25
in frontof I was thinking around doing
02:27
stuff it wasn’t necessarily my unique
02:28
ability I was doing stuff that was like
02:30
you know just the stuff and that was
02:32
okay
02:33
a lot of things like the other people to
02:35
do there’s something I have to do and so
02:37
I knew one of them was where this new
02:40
we’re going after Instagram so we’re
02:42
starting to fight drop the Mike shows
02:43
compare Instagram play it kind of build
02:45
up our audiences there and so I needed a
02:48
needed cool like intro video to pitch
02:50
the concept of stuff by that so I write
02:53
the script for that so I did that we
02:55
figure out really cool like them load of
02:57
stuff on Instagram on your on the
02:59
computer which is cool and then someone
03:01
record the voiceover that Steven when
03:02
Mike edited made like coolest audio
03:04
intro ever so that was awesome and then
03:07
[Music]
03:08
we’re a couple weeks away from or a
03:10
couple months away from creating our big
03:12
relaunch of quick funnels about our
03:13
three-year mark and with that like
03:17
almost replacing our old explainer
03:18
videos I was like any update these and
03:20
so I had to rewrite a copy the first one
03:21
I wrote a new explainer video for the
03:24
the Edison editor which is the website
03:26
etre is kind of fun like I kind of like
03:29
how do you write a sighting explainer
03:32
video for a website and that wasn’t the
03:36
funnel it was just like just the editor
03:37
alone and actually it’s somebody today
03:41
messaged me on Facebook asking like how
03:43
do you puts the script right for
03:44
explainer videos I’m like I don’t know
03:47
the Scriptures it’s like you just find
03:48
the right hook and so I was like sitting
03:51
there probably at 30 minutes like what’s
03:52
the hook like why doesn’t care other
03:54
sounds like stuck what’s up what’s the
03:56
hook and then finally I got the hook I
04:00
was like oh my gosh this is it and I
04:02
started writing it’s led the hook then
04:04
like everything to start flowing it was
04:08
really really cool I just want to use
04:10
one here would I be a value you know
04:12
jump off the cot
04:14
like I’m literally camping in the office
04:17
so let me jump off the car I’m going to
04:19
read you guys the scripts you can see so
04:22
the hook that I kind of came up with um
04:24
is I just remember back like like what’s
04:27
what’s a good hook for the editor and
04:32
quick follow through like that and
04:33
remember that somebody follows it Joe
04:38
polish is event and I remember we had
04:41
Reggie’s cars like what you do for
04:42
company and my my card I wrote we helped
04:44
take the power back from the tech guys
04:46
because there was some future soft guys
04:48
and I wanted to kind of just talk about
04:49
that so awesome like I remember that’s
04:51
when I found the quotients like take the
04:52
power back my tech guys so I was like
04:54
that’s the hook so I’m like okay it’s
04:56
not an old hook like try to remember
04:58
like a story that ties to that from my
05:00
okay hook is the tech guys have you into
05:03
control so I’ll click you’re handcuffed
05:04
and I was like okay so that’s our typing
05:06
and just got into the flow state right
05:08
so I’ll read this to you so so they
05:10
maybe ever felt handcuffed is an
05:11
entrepreneur tell me if it sounds like
05:13
you got an idea it comes to you in the
05:15
shower or when you’re trying to sleep or
05:17
oftentimes it’s in the middle of a
05:18
boring conversation where someone’s
05:20
trying to talk to you about who knows
05:21
what while you’re trying to nod and act
05:23
like you’re actually paying attention
05:24
what’s really happening is you’re
05:26
looking and searching for your next big
05:27
idea and then boom it hits you you have
05:30
the idea you see the vision you know
05:31
what you need to do and you know how
05:33
this thing will change the world
05:34
and then also those two zoom in on the
05:36
hands and they’ll be handcuffed and
05:38
it’ll pan back and see a bunch of tech
05:40
nerds sitting around in a room it says
05:42
and then they got you you don’t know how
05:44
to code you don’t know how to design
05:45
you’re being held hostage by the tech
05:47
nerds that you use or used to tease in
05:50
school yet some house things you think
05:53
should be so simple things that should
05:55
only take a few minutes somehow become
05:57
hours and then days and then weeks with
05:59
each passing day is excitement for your
06:01
big idea gets dimmer and dimmer and
06:03
dimmer the one day it’s gone and then
06:05
will show I get in a graveyard and
06:07
entré are standing next to a mega
06:09
funeral and then it’s money wasted
06:11
there’s time wasted with little or
06:12
nothing to show for it there’s still a
06:14
high cousin in the tech guys walk away
06:15
without cash and said then when all
06:18
seems lost hits you again yes another I
06:20
did another million dollar problem that
06:21
you want to solve for the prom as you
06:24
know the pain that would go into getting
06:26
the tech guys
06:27
actually build out what you know needs
06:29
to be done and this is where most
06:30
entrepreneurial dreams die somewhere
06:32
between the idea your tech guy’s ability
06:34
to create the pages you need to sell
06:35
your big idea all right so that’s like
06:38
this coke right is that we’re handcuffs
06:40
entrepreneurs and so then I starts
06:42
telling the story thinking about that
06:43
like that all just started flowing I was
06:46
kind of cool so I went to keep going
06:52
okay then what happened to the good old
06:54
days were a person where the person who
06:56
was excited to sell was excited to sell
06:59
and able to sell could you stand in
07:01
front of people and actually sell so
07:03
what here I am telling you that those
07:04
days are officially back I want to
07:06
introduce you to the Edison editors I
07:07
click funnels to let you take the power
07:09
back from the tech guys then the guy
07:11
will break the handcuffs to stand there
07:12
like a free man yes the Edison editor
07:14
the Edison editors created
07:16
entrepreneur’s like you who are
07:18
programmers who don’t know how to design
07:19
can easily build pages inside of a
07:21
funnel that are proven to work let me
07:23
show how it works first pic type sell
07:24
funnel it’s scientifically pre-designed
07:26
sell your type of product choose a style
07:27
of page design you that you like best
07:29
click a button and the entire funnel is
07:31
built in less than 10 seconds every page
07:33
every step everything and then you can
07:35
change a headline and your images at a
07:37
video countdown clocks and more and if
07:39
you really want to customize the page
07:40
with dozens of amazing elements you can
07:41
choose from just like a painter or pick
07:43
a color from a palette and then drag and
07:45
drop it onto the page move them around
07:46
to your heart’s content and then set the
07:48
funnel to go live less than 10 minutes
07:50
you create what would have taken your
07:51
those tech nerds weeks to do however
07:54
they put them like over and over you and
07:56
now the web page and now web pages out
07:57
of your funnel can sell as well as you
07:59
do yes the Edison address editor inside
08:01
clip phones lets you take the power back
08:03
from your tech guys no longer be
08:05
handcuffed and held hostage by tech
08:06
people you can can take you can take
08:08
control of your marketing start making
08:10
sells today the click funnels we believe
08:12
that that’s how it should be that is how
08:14
it should be so try copy editor today
08:17
and be free from your tech guys forever
08:19
so that was the script so absolutely I
08:22
had to write that I’m the one that’s
08:23
been obtained that gone to experts over
08:25
and over and over again so it’s like
08:26
okay I have to do that I can’t be
08:28
focusing on these other things and so um
08:30
that’s what I went and I focused on and
08:32
I worked on was writing the script and
08:34
then you know and then I actually wrote
08:37
another script for another anyway so I
08:38
and writing four scripts today
08:40
and then went into our padded room back
08:42
here and record the voiceovers and I got
08:44
my brother doing audio editing Stevens
08:46
some audio editing anyway it’s just
08:47
always the people so the way I’m able to
08:50
get so much stuff done is it does come
08:54
overnight so don’t think it is it’s
08:55
going to or has to but over the last
08:58
fourteen years now be doing this like
09:00
I’ve built up my team of people who can
09:02
do all the pieces and everyone on the
09:04
team has like a unique ability that
09:06
they’re good at that I’m not right and
09:08
so I know I can have a project I’m okay
09:11
here’s B my team and they each have
09:13
their unique abilities and I have mine
09:14
because thing done it takes all so am i
09:17
okay let me trying to do
09:19
Steven job or Jake’s job or days or
09:23
Scotts or other people’s jobs like I
09:24
gotta focus on mine and then and and
09:28
then have everyone do their kind of
09:30
thing because anyone these projects
09:32
wasn’t right I didn’t do all the pieces
09:34
that I did just my piece of it and then
09:36
because that team is able to go fast so
09:38
recommend for you as I start building
09:40
your team some reason that’s
09:41
entrepreneurs think that we have that so
09:44
I know why is like like a real sound
09:48
printers don’t think this but some
09:49
reason internet entrepreneurs do or we
09:51
think we have to do everything with to
09:52
get a coffee and design and pages and
09:54
everything but you don’t you just have
09:57
to find people and build a team so I
10:02
think that for all of us like think
10:06
about where you’re at right now and look
10:07
at like where you’re weak and where
10:09
you’re strong and it’s funny because for
10:11
a long time I always fought like I
10:14
wanted to be control and owner and think
10:16
that was my thing I was wanted to be
10:18
like the controller of my other business
10:20
and now looking back it’s like stupid
10:22
singing ever when I gave him control and
10:23
I found good partners and people and and
10:26
connected them and build a team like
10:28
that’s when things took off and and so
10:31
for you I guess the moral of today’s
10:34
story I guess you want to call it is and
10:38
you know obviously I’m listening today
10:40
is Dan sold and so as you listen to Dan
10:42
slogan recently and he talks a lot about
10:44
unique ability so my moral this work you
10:46
guys is to really identify what’s your
10:48
unique ability that nobody else can
10:49
bring to the table and figure out that
10:52
thing and look like what are the unique
10:53
ability
10:54
you need to get this this thing off the
10:57
ground or to use this thing into orbit
10:58
or wherever it’s at to get to where you
11:00
want to be right if you have to or
11:02
things are out and don’t stress about
11:03
like you’re good they don’t just keep
11:05
doing your tune but if you want to grow
11:07
or you want to change wherever your best
11:08
ship isn’t you want to make then looking
11:10
like a what unique abilities do I need
11:12
on my team to make this happen and then
11:15
go start fighting those people start
11:16
looking for them start you’re going out
11:19
there so anyway I guess that’s the I
11:23
guess that’s the message for today
11:27
you know using your unique abilities and
11:30
others to get crap done fast maybe
11:32
that’s a title today because that’s the
11:35
secret so we got a lot done today I
11:37
think it saved it obviously almost any
11:41
of these little check marks on this list
11:42
is something that like a normal company
11:43
doesn’t like a quarter we did it a lot
11:47
of today and that day tomorrow we can
11:49
finish these things up and then tomorrow
11:50
we are relaunching one two three four
11:54
five funnels that’s awesome so like
11:59
mostly done so it’s just going to be
12:00
like busting out boom boom boom boom
12:02
boom game all alive and then I was
12:05
recalled time in India more coming from
12:07
a hacker app which is saying we have
12:09
this new app coming out which is going
12:10
to be cool and then if I get also done
12:13
then by time I kids get here I’ll be
12:15
nice and then ya know the next sort of
12:18
fun projects happen but I’ll be pretty
12:22
proud of these things done so if I hope
12:24
it helps you guys so identify your
12:25
unique ability bringing others to your
12:27
team that have other unique abilities at
12:29
complement yours that’s here you can
12:30
take a little world of faster so I said
12:32
have fun I’m gonna go to bed
12:34
in my tent here in the office and they
12:37
say it’s not good for man to be alone
12:39
and I agree that’s why I’m literally
12:42
sleeping at the office tonight inside of
12:44
a Ted on a car such a dirt I love it
12:47
anyway thanks everybody
12:48
we’ll see you guys soon bye would you
12:52
like to see behind the scenes of what
12:53
we’re actually doing each day to grow
12:55
our company if shows and go subscribe to
12:57
our free behind the scenes reality TV
12:59
show at www.funnelhacker.tv

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.