Secret #12: The #1 Way To Know If You're Going To Succeed Or Fail Before You Even Start

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.

YouTube Transcript: English (auto-generated)

00:00
hey everyone’s russell brunson and
00:01
welcome to the marketing secret podcast
00:04
tonight i’m going to show you guys the
00:06
one cal tell signs no three to be
00:08
successful in business or not and it
00:10
works 100% of the time so the big
00:13
question is this how are entrepreneurs
00:16
like us he didn’t cheat and take on
00:18
venture capital we’re spending money
00:20
from our own pockets probably mark in a
00:23
way the left has get our products and
00:24
our services and the things we believe
00:26
in out of the world and yet still remain
00:29
profitable that is the question in this
00:32
podcast will give you the answers my
00:35
name is russell brunson
00:36
and welcome to marketing secrets
00:37
[Music]
00:42
everyone’s russell on so we’re on like
00:45
day four or five of like binge
00:47
all-nighters where my wife and kids are
00:49
away out of town now my wife doesn’t get
00:52
back to hell
00:53
couple more days with to my kids legacy
00:54
come back tomorrow which i’m so excited
00:56
this is comeback today and then they
00:57
didn’t so now give me one more day to
01:00
pull an all-nighter so it’s one o’clock
01:02
now today we have built and launched one
01:05
two three four funnels and responding is
01:10
that none of our new funnels they’re all
01:11
just rebuild of existing funnels and
01:13
this is hopefully less than forty all
01:15
because i hate all my funnels even
01:17
though they work pretty good but they’re
01:19
still not done but guess what i did i
01:21
launched a measure of money with them
01:23
and now I’m fixing again I’m probably
01:24
fixing him later and I just keep getting
01:25
better and better better but I’ve never
01:27
done so don’t be like oh my funnels not
01:30
ready I can’t make money I just do it
01:31
just launch it make money and then fix
01:34
it along the way and keep fixing it and
01:35
ready firing quick phone gives that
01:36
ability to change things and make him
01:38
better and better so that’s what I did
01:39
that’s we should too
01:40
alright so before I pass out because I’m
01:42
kind of like giving a loopy it was fun I
01:45
was assuming I spent like 30 minutes
01:47
weary and tired and then I gave him an
01:49
internet marketing history lesson
01:50
according to Russell Brunson I showed
01:52
him all my old sites and wayback machine
01:54
my first product my second my first
01:57
three software products I showed it was
01:58
fun with Phil most of its hopefully
01:59
it’ll show up on funnel a car TV button
02:02
also seen on while we’re talking it was
02:06
funny he was talking about how like in
02:08
the past he’s a lot of business partners
02:11
and things and how some people
02:13
basically like all business parties had
02:16
like none of them ever kept successful
02:18
and he was like kind of woman that came
02:20
out the end that that was and he was in
02:21
his wife are discussing like why did
02:23
that happen why didn’t it he’s saying
02:25
that I remembered something and I stole
02:27
my bike and I it obviously nowadays
02:30
didn’t people come to our events now
02:32
it’s different like because we’ve raised
02:33
the prices and we’ve attracted real
02:36
entrepreneurs and things like that but
02:37
first men are sisters might of my
02:40
company we were selling to beginners and
02:44
we were breaking my cardinal rule which
02:47
is uh don’t sell the broke people but we
02:51
were so we had these events people come
02:53
in and nothing they’re all broke right
02:55
here some amazing people came through it
02:56
but it was definitely different
02:58
different audience different crowd and I
03:00
was telling my so that I would walk into
03:01
our events with smaller events about
03:03
forty fifty people and and I welcome
03:06
everybody I’d have everyone introduce
03:07
themselves and within five seconds them
03:10
introduce themselves I knew with 100%
03:12
certainty and accuracy who’s in succeed
03:15
and who wasn’t was crazy and I was feel
03:18
guilty like Dwight like I think just
03:20
enough should I tell my kid there’s no
03:22
way you could ever be successful like in
03:24
this business you should leave or should
03:26
I like let them go through you know like
03:28
part it’s like to do body because they
03:30
want success and goodbye because I want
03:31
me to tame it they want the excitement
03:32
they like they like chasing the dream
03:34
bike the idea of the dream and so I feel
03:37
like that’s sometimes more about as
03:38
valuable more valuable than what you
03:40
give them if that makes sense like like
03:44
like I know what was it Cameron who had
03:47
learns from her where I heard it it was
03:51
really good but the concept was it was
03:52
basically there like some it was from a
03:55
TV show someone shared it but basically
03:59
like a lot of people like they don’t
04:01
want to take the lead to actually do the
04:03
work it doesn’t make sense because those
04:05
of you who are producers like you’ve
04:06
actually thrive off producing and doing
04:08
it like moving forward but a lot of
04:10
people they don’t want to take that leap
04:12
because they had this dream this vision
04:14
what’s going to happen in that they do
04:15
take a leap and if it if it fails then
04:17
they lose their dream right and so for
04:20
me like you know I know that that this
04:23
life is shortened for a lot of us
04:24
history there’s a lot of things I do
04:26
that I spend money on
04:27
that are never going to be real but I
04:29
enjoyed it gets me dreams lets me dream
04:31
in to think about something gets me
04:33
excited like it’s that’s part of it so
04:35
so I never like told those people majors
04:38
it’s like there’s no way you’ll be
04:39
successful you should leave because
04:40
again I feel like you know there are
04:44
other things I don’t try to impress like
04:47
sometimes for us like and everyone
04:50
you’re listening is different like some
04:51
of you guys like success is the reason
04:53
why you do this and like that’s your
04:55
value that’s what you’re looking for and
04:57
sometimes we try to force our values on
04:58
the people my mastermind group my inner
05:00
circle you guys know about that people a
05:02
twenty five grand a year and some people
05:04
come because they want to learn the XUL
05:05
do companies want to hang out and if I
05:08
try to push them to learn to execute it
05:10
bothers them and they leave because like
05:12
they like they say they want success
05:14
they don’t really want success they want
05:15
the network you don’t want the people
05:16
who want a friendship they want
05:17
connection with other people like them
05:19
and I totally respect that now I used to
05:21
struggle that when I was first getting
05:23
started but but people give you money
05:25
for different reasons and most times
05:26
it’s not for why you think so don’t push
05:28
your own beliefs on them because it can
05:30
screw things up so anyway so people come
05:32
in and I would know that and and I
05:35
assume I’m like do you know how I could
05:36
tell curious if you would know and and
05:39
so my question for you is that like how
05:41
like how did I know what was the
05:44
tell-tale sign that with 100% certainty
05:46
and accuracy I knew then a second if
05:49
people could be successful or not in in
05:51
this business not in life they’d be
05:53
successful a lot of things but in this
05:54
business
05:56
here’s your thoughts are so think about
05:58
it for a second because I’m going to
06:00
tell you what the answer is and I’m a
06:02
little nervous to tell you some of you
06:03
guys going to like crap that means I’m
06:06
not going to be successful and I don’t
06:08
think that that means are you successful
06:12
but it does if you have shift what
06:15
you’re chasing what you’re thinking
06:16
about because everyone I know lives been
06:19
successful it’s many office sites like
06:21
again I would come in and after first
06:23
session a day okay here’s our three
06:25
people are you be successful and
06:26
everyone else in the room Beck yeah I
06:28
don’t know how how like I still that too
06:30
and I kind of identified so this was a
06:32
difference those who
06:35
[Music]
06:37
who never had success when they
06:40
introduce themselves when they talked
06:41
about what they thought about or
06:42
whatever they presented anything they
06:45
were in the business because they wanted
06:48
to make money those were people have
06:50
failed here you listen I want Russell we
06:54
all want to make money that’s why we got
06:55
this distance right that’s why I’m here
06:57
that’s what I’m starting you Russell
06:58
because you keep people on make money
06:59
and I want some of that right he’s
07:01
number wedding singer when I favor
07:02
movies all time when Adam Sandler like
07:05
would drew Barrymore like goes Mary
07:07
whatever so he’s all mad so he goes to
07:08
the bank he’s trying to get it trying to
07:10
get a loan or try to get a job at a bank
07:13
to like make money so that you like him
07:15
and nor McDonald no no McDonald I love
07:19
Disney he’s the banker and he’s like
07:22
wife you know he’s asking like his
07:23
qualifications and and sounds like well
07:27
I like money I like some more of it
07:29
you’ve got some money it is just like
07:31
this anyway this funny thing so I
07:33
totally slotted it but it’s really funny
07:35
to watch wedding singer edu it’s really
07:38
terribly late all right so where did I
07:41
leave off okay all right so the people
07:45
who were not successful people at that
07:47
wanted to make money the people who were
07:49
successful are people that were
07:51
passionate and excited about the
07:54
marketing was the key not weird those
07:58
who are excited by the marketing were
08:00
the ones who were successful was weird I
08:03
remember a now dating Smith one time and
08:05
you see he told me said he said when he
08:07
shifted from like not being successful
08:08
to be successful when he got excited and
08:11
passionate about the marketing became
08:13
obsessed with it and it’s interesting
08:16
because the business owners that I like
08:19
to work with the entrepreneurs with on
08:21
first-run business why because like they
08:23
become passionate about the marketing of
08:25
the thing whereas like bigger businesses
08:27
they think they’re in the business of
08:28
selling the sink okay like Apple you’re
08:31
not in the business of selling iPhones
08:33
you were in the business of assuming
08:36
you’re not in the iPhone business you’re
08:37
in the business of selling iPhones like
08:38
that’s what Steve Jobs understood so I
08:40
was a big deal so I the keynote speech
08:41
that’s why all the things happen because
08:42
he knew he was in the business of the
08:44
selling of the thing not of the thing
08:47
and that’s what I found he wonders
08:50
themselves like
08:51
I’m studying rustling and look like
08:52
geeking out read the books I love the
08:54
markings so excited I’ve got a passion
08:56
that I want to sell it might do now guys
08:58
may be successful that girl’s gonna be
08:59
successful they come in like hey yeah so
09:01
you know I have a job and I really want
09:04
I really wanna make some extra money and
09:06
whatever I or hey I’m just happy where
09:09
I’m at I want to make extra money for
09:10
day everybody was like money focus they
09:12
failed their time it was reading stuff
09:15
I’m excited so hopefully because
09:17
unfortunately most educators make things
09:21
really important I feel bad
09:23
through my college and high school
09:25
careers most teachers really boring I’ve
09:27
tried my best to make marketing exciting
09:29
because it is exciting is exciting for
09:30
me I actually started this one Sunday I
09:33
recorded I decided I’m going to start a
09:34
religious podcast and record the first
09:36
two episodes and it’s hard like I listen
09:39
other religious podcast and like
09:41
they like they bore me and I’m like.he
09:43
like how are you just boring do you
09:45
don’t understand like like what is
09:48
happening I love religion because like
09:50
the greatest act in the history of the
09:54
world happened there was this guy in
09:56
Jerusalem it wasn’t just a guy but they
09:59
were like this thing happened it is so
10:01
exciting we understand it what it means
10:03
and I and so I’m timing my podcast as a
10:05
psych because I was excited about that
10:07
about marketing it’s like my goal has
10:09
been trying is to try to make the
10:11
marketing exciting for you because I
10:13
know that that’s what gets people into
10:15
it it’s not the thing it’s it’s being
10:17
excited about the marketing of the thing
10:19
and that’s the moral of today’s lesson
10:20
and so for you if you’re struggling I
10:23
think better than like like the best
10:28
advice I can give you is become obsessed
10:31
with the marketing become cest was
10:34
reading the books and understanding the
10:36
stuff and how it works I you come sets
10:38
with the marketing that’s that’s gonna
10:40
be successful so don’t dabble go deep
10:43
get excited get obsessed hoping my book
10:46
through that went podcast with funakichi
10:47
that’s where I put out so much content
10:49
cuz I want you guys so much fun this can
10:50
be like it’s exciting
10:52
so most exciting thing in the world most
10:54
exciting business in the world most
10:55
exciting time like you originally can
10:58
have your own TV channel on a phone like
11:00
that’s insane okay like
11:03
like we’re such an exciting time and I
11:05
want you guys all to be excited so
11:06
hopefully I’m exciting enough well that
11:08
stuff like actually need to go to bed
11:09
Stevie’s new so bad it’s 108 and I won’t
11:12
be in that but one way it’s not that big
11:13
a deal
11:14
it’s so the fact it’s like five nights
11:15
in a row or more anyway I’m gonna go but
11:20
I appreciate you guys get excited by the
11:22
marketing and if you do that it’ll all
11:26
work out it always does but you got to
11:27
be passionate about the marketing and
11:29
it’s true anything in life right like
11:33
red extra secrets you don’t talk about
11:35
it the external the internal journeys
11:39
those who focus on external journey the
11:41
ones that that typically sales the
11:43
internal journey right making money is
11:45
external they say the marketing changing
11:49
through life serving telling stories
11:50
that’s the internal okay so let’s you
11:52
read the book that that’s a clue
11:54
let’s turn everything right weight loss
11:55
I’m losing weight okay you’re going to
11:58
lose weight probably are going to do it
11:59
just so you know yeah so hit so what’s
12:03
the opposite of what’s the internal
12:04
what’s the internal thing that didn’t
12:07
even passionate about that excited like
12:08
that
12:09
then you’re gonna lose weight okay if
12:11
your goal is to take any marketing
12:14
whatever the external goals that’s your
12:15
real driving passion you’re not going to
12:17
succeed sorry sorry to break it to you
12:20
okay because I want to lose weight for a
12:21
long time I didn’t guess why so I’m
12:25
excited I losing weight anyway there’s a
12:28
hit hopefully that helps alright so when
12:30
I go to bed thanks guys appreciate you
12:33
and purchasing one more marketing
12:35
secrets if so then go get your copies of
12:38
my two best-selling books book number
12:39
one is called expert secrets and you get
12:41
a free copy at expert seekers calm and
12:44
book number two is called calm secrets
12:46
and you meet your free copy at Calm
12:48
secrets calm inside these two books
12:50
you’ll find my top 35 secrets to leave
12:52
you to become the fastest-growing non
12:54
vc-backed fast startup company in the
12:57
world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.