Secret #13: How To Succeed When You Have No Resources

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
everyone’s rustle or welcome you to at
00:02
the market seekers podcast happening
00:03
today from Pirates Cove so the big
00:07
question is this how are entrepreneurs
00:09
like us he didn’t you take on venture
00:12
capital we’re spending money from our
00:13
own pocket how do we market in a way the
00:16
left Asti our products and our services
00:18
and the things we believe in out of the
00:20
world and yet still remain profitable
00:23
that is the question and the podcast
00:26
will give you the answers
00:27
my name is Russell Brunson and welcome
00:29
to marketing speaker
00:31
[Music]
00:35
alright everyone watch the video this
00:37
you can kind of see I am at the most
00:39
ridiculous place on earth you listen to
00:41
this
00:41
I go to marketing speakers calm but
00:43
actually watch the video but alright now
00:44
I’m at a place called Pirates Cove we’re
00:46
at a mastermind group that is just a
00:48
piece behind me these are my kids
00:49
bring it on the rope and having fun in
00:51
the water and a bunch of other amazing
00:53
things and this is pretty much the
00:56
craziest place I’ve ever it’s my
00:57
favorite place on earth some of the back
00:59
story behind Pirates Cove he knows
01:01
you’re watching your steam from the
01:02
scenery of this place but basically the
01:07
kind of back story is when I was when my
01:09
twins which was born one of my twins
01:11
right here so when he was when they were
01:14
about six months old we were speaking an
01:16
event here in Las Vegas
01:17
which is where Pirates Cove was at and
01:19
where my friends had come to this place
01:21
and controlled stories about how amazing
01:23
it was it’s very explain and we and like
01:26
how cool he made us down like right low
01:28
that sounds cool they know you guys are
01:29
late to see it so he’s like okay I’m
01:30
gonna take you over trying to find us we
01:31
started driving around all over Las
01:33
Vegas all over Boulder City trying to
01:35
find this place call prior scope but we
01:37
couldn’t we couldn’t find it anywhere so
01:39
we kind of gave up and went out to
01:40
delete atom
01:44
at a in Boulder City and we’re sitting
01:46
there also the owner parts coab walked
01:47
out on my buddies like that’s them
01:49
that’s the owner actually walked up to
01:50
him saying hey you don’t know us but
01:52
I’ve been afire Skov and it would be
01:54
super cool to to uh if you guys let us
01:58
see who the guy was soaked with they
01:59
will come on up and I gave us some in
02:01
suits we swam the entire day and I said
02:03
go in here it was was only six months
02:05
old but he was in diapers and we anyway
02:07
with the most amazing time ever if you
02:09
see this place which basically it’s on
02:11
the side of this mountain it’s a private
02:12
residence there’s five houses on it
02:14
there’s a water slides if I gotta make
02:17
you guys up we’re watching the video
02:18
sings he kind of kind of the top there’s
02:20
a kid water slide really cool kid pool
02:22
and then up at the top there is this
02:26
huge water slide that’s like for adults
02:28
that it’s crazy it you and I was huge
02:31
slide and then it entered into the
02:33
middle of the park is this huge boat a
02:36
pirate masking actually jump off it if I
02:38
start like your TV I see some videos of
02:40
me jumping off it’s pretty it’s pretty
02:42
crazy so anyway yes functions I’m
02:46
walking around but I want to kiss you
02:49
guys really cool s and so after we came
02:51
I was like I want to I want to rent this
02:53
bike I want to I want to come take my
02:54
family here and show everybody so the
02:57
next year we called the guy Evan right
02:58
cool we want to want to rent Pirates
03:00
Cove how much does that cost and he was
03:02
like oh it’s like ten thousand dollars
03:03
today was like week-long liminal minimum
03:05
so they seventy or eighty thousand
03:07
dollars was like cool
03:09
I don’t know the kind of money at the
03:10
time and but I was like nah but I really
03:14
I really want for empire’s Cove and I
03:16
was like there’s got to be a way that I
03:18
can rent this and like show my family
03:19
and my kids and like and like experience
03:22
this again
03:22
and so then you know wills my head
03:24
starts spinning how and again this comes
03:26
down to like Robert Kiyosaki 101 right
03:28
four people say onion more than rich
03:30
people think how can I afford that how
03:32
can i for like what do I got to do to be
03:33
able to afford that but my thing like
03:35
what do I got to do to make $70,000
03:38
friends place plus obviously catering
03:39
everything else I might welcome you to
03:41
do that it’s going to be this it cost a
03:43
lot of money I’m going to need almost
03:45
100 grand to do it so I was like okay
03:46
what if I found much who people invited
03:49
them to come to this thing
03:50
and I stole tickets to it and so that
03:53
was the idea so which is base went and I
03:55
put out a little pay just have ten
03:58
people pay ten thousand dollars and that
04:00
$100,000 covers the cost entire
04:02
mastermind group and then we can read it
04:04
and we’ll have a really good time as
04:06
like we’ll have it for perhaps we’ve got
04:09
mastermind then when mass runs over the
04:10
slobber for two or three days then and
04:12
will fight my Fram family members the
04:14
time a bunch of employees things like
04:15
that and that was kind of that was kind
04:17
of a game plan so we did it and it
04:19
worked it was amazing so I was first
04:20
time at a chance to experience higher
04:22
scope for a whole week and since then
04:25
we’ve got it I think that he just for
04:26
the fourth time we’ve done we did three
04:28
years in a row and I took off by five or
04:29
six four or five years because it’s a
04:31
lot of work as well and then this year
04:32
we said you again so I’m here and now
04:33
with ten other or ten entrepreneurs and
04:37
we’re just having maybe mastermind
04:39
meetings during the day when it’s like
04:40
116 degrees out here and then night
04:42
we’re playing when I’m fun our kids are
04:44
here it’s like it’s insanely cold and so
04:47
that’s what’s happening out of high
04:48
school
04:49
so again you want to speak to the
04:50
visuals in this place go to marketing
04:51
speakers calm and watch the video but
04:55
the lesson I want to tell you guys is
04:57
this hopefully you kind of got a little
04:59
piece of the lesson but it comes like a
05:02
Robert Kiyosaki said right like for
05:04
people say I can’t afford that we’re
05:06
rich people would make it how can i for
05:07
how can I afford that right and so I
05:09
couldn’t afford this place I could
05:10
afford to rent it I wanted to experience
05:12
what other people experienced but I had
05:13
to start thinking outside the box like
05:15
how can I do like what what do I need to
05:17
do to be able to afford that and how are
05:19
other people to help chip in and we can
05:21
actually experience this to make this
05:22
such an amazing thing in fact one of my
05:24
early joint venture partial schemes
05:26
people I invited higher scope and I say
05:28
well you take some of the Pirates code
05:29
they think you’re pretty cool afterwards
05:30
which has helped as I’ve tried to build
05:32
relationships and grow companies and
05:34
things like that
05:35
well when I think about a lot of times
05:38
as an entrepreneur tell you should go
05:39
over Empire scope and do something crazy
05:40
like that
05:41
but a lot of times the reason why
05:42
entrepreneurs aren’t successful in
05:44
business is because it’s because there’s
05:46
it’s weird resource problem they are
05:48
Russell other resources are at the time
05:50
around the money I don’t have the
05:51
talents like it’s all like I don’t have
05:53
the resources and you have to understand
05:55
it
05:55
entrepreneurship is not about having
05:57
resources like that’s the fallacy it’s
05:59
incorrect right entrepreneurs are
06:01
entrepreneurs not because they have
06:02
resources because there
06:03
source pole sounds very similar it’s
06:05
different they’re resourceful so I was
06:08
resourceful I had to think out of the
06:10
box like how can I create this thing
06:11
okay on yes a bunch of you guys have
06:14
heard my my rant many times I’ll venture
06:16
capitalist try like I don’t feel real
06:18
entrepreneurs to take BC because like
06:20
they’re coming in saying basically oh I
06:22
don’t have the resources let me go ask
06:25
somebody to give me money solve
06:26
resources to go and build something and
06:28
by definition you doing that you’re like
06:30
you’re not an entrepreneur like
06:32
entrepreneurs are resourceful they look
06:34
at things to say how can I afford that
06:36
look at something say okay I don’t have
06:37
the resources like to be resourceful how
06:39
to figure out other ways to do it I mean
06:41
my very first thing I ever created um I
06:44
had mark Joyner he’s my first mentor and
06:46
man with cool people I’ve ever met
06:49
well here’s my Ellie she’s here hanging
06:50
out too okay damn fun yeah I’m almost
06:55
done bit okay so anyway so he he when he
07:01
kind of retired from the internet
07:02
marketing coaching business he um
07:04
he put out a thing called the farewell
07:07
package and he stole then I bought it
07:08
and in the time I guide no resources I
07:11
paid a thousand bucks was course and I
07:12
was like all money we had my credit
07:13
cards maxed out afterwards and I had no
07:16
resources and I was like okay everything
07:19
I bought from Mars jointer like I needed
07:20
to hire programmers and developers bill
07:22
to execute actually create that thing
07:23
but I didn’t have the resources I’m like
07:24
Apple what am I going to do I’ll have
07:26
the resources to create it so I was like
07:28
I’m Ron screw or entrepreneur are
07:29
resourceful its am i okay I’m I have a
07:32
resourceful what should I do and I was
07:34
like okay well I have ideas like I know
07:36
if I didn’t have money when I would do
07:37
so I was okay this was I was create if I
07:38
did have money and I’m like I wrote it
07:41
out and then I went and at the time he
07:43
has a slowly face butter was and
07:45
Facebook there was no forum with
07:46
everyone who purchases products look
07:47
guys I bought those things a lot for my
07:49
money I’m pretty broke but I know what I
07:50
would do if I had the money I would
07:52
create this thing I like pitched
07:53
everyone on this thing and they’re like
07:54
I was like a deal if I’m broke though I
07:56
don’t have no resources but I’m very
07:58
resourceful I know you lie you’re in the
08:00
same situation so my question for you is
08:02
how many guys like partner up together
08:03
and we pool our resources and become
08:06
resource for work together and and I
08:08
post that I said you know my
08:10
I got a quote and it cost about five
08:11
thousand dollars to build this idea I
08:13
had I got zero dollars so I need 50 of
08:15
you guys to give me $100 and we can we
08:17
can create something from our resources
08:19
become resourceful and I had like 120
08:22
hundred 30 people who’s like I’ll do it
08:24
I’m in I’m in I’m elegant saying I’ll
08:25
donate hundred bucks does this thing to
08:26
be part of it I was like cool so I
08:28
collected all I had ended up I had 120
08:30
people say they wouldn’t then as often
08:33
happens you know only at 55 or something
08:35
actually gave 100 bucks so at 55 five
08:37
thousand five hundred dollars that I
08:39
suddenly had in my PayPal account and
08:41
and everyone cakes bought together his
08:43
package and I when I took the money and
08:44
I went to hired the development team and
08:46
they started creating it and and that’s
08:49
how I launched my first viral website
08:51
audience don’t know that’s right on
08:52
calibrate often but it was about not the
08:55
resource that had zero resources all I
08:58
had was a credit card with a thousand
08:59
dollar bill on it so that’s what I pay
09:00
device course and zero dollars the time
09:02
I had a job I didn’t have a job I was
09:04
rustling I was making exactly zero
09:05
dollars a month zero dollars a year and
09:08
my wife was making nine fifteen hours so
09:09
that was our resources and now I had
09:12
$1,000 to my credit card I was stressing
09:13
out to Mike I don’t know and so luckily
09:18
I was resourceful I found people that
09:20
got the funding from other people one
09:23
Parrs project we launched it started
09:25
building a list use that to launch the
09:27
next first product and on and on and
09:29
here we are 15 years later I’m at
09:31
Pirates Cove with 10 most amazing Oscars
09:33
on the world and I’m here with my family
09:35
and my friend by a bunch of my employees
09:37
my partners are coming and pay a penny
09:39
to be here and because I was resourceful
09:41
so for you I want you guys are
09:44
understand that’s why we’re
09:45
entrepreneurs we are resourceful you are
09:48
resourceful are you stop trying to ask
09:50
people for money to fund your I did it
09:53
just start creating being resourceful
09:54
what can I do how can I get people
09:56
involved and get as you believe in my
09:58
vision like when you start learning how
09:59
to sell people will come to you
10:01
and they will and they and you can you
10:04
can create cool things so there is my
10:06
message for tonight those who watch the
10:09
visuals behind me hopefully had a cool
10:11
little glimpse of hyroscope we got a
10:12
couple final hacker TV episodes coming
10:14
out that will be showing you at some of
10:15
the craziness but hopefully you guys
10:17
enjoy this and hopefully you start
10:18
thinking about that in your business in
10:19
your life it’s not just businesses all
10:21
aspects of life right how do you be
10:23
resourceful you rarely will have the
10:25
resources maybe get started and you’re
10:28
resourceful you can do it so that’s why
10:30
got I’m out of you guys going to go get
10:32
my sister on I’m going to jump in the
10:33
water so by everybody would you like to
10:37
see behind the things that what we’re
10:38
actually doing each day to grow our
10:39
company if those and go subscribe to our
10:42
free behind-the-scenes reality TV show
10:44
at www.funnelhacker.tv

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.