Secret #15: A Marketing Secret We Learned At Krispy Kreme Doughnuts

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody this is russell
00:01
brunson welcome to the marketing secrets
00:04
podcast so the big question this power
00:08
on viewers like us he didn’t you take on
00:11
venture capital we’re spending money
00:12
from our own pocket probably mark in a
00:15
way the left half pay our products and
00:17
our services and the things we believe
00:19
in out of the world and yet still remain
00:21
profitable that is the question in this
00:24
podcast will give you the answer my name
00:27
is russell brunson
00:28
and welcome to marketing secrets are
00:35
everybody’s name you got special episode
00:37
we just got in clean with church and
00:39
then we went got a prize for kids what
00:40
the prize we got you guys screamed on it
00:43
we’re driving in the ad we’re driving a
00:46
new funnel hacker jeep which we have a
00:49
camera mountain here so now i can
00:50
marketing in your car and marketing
00:52
secrets lower driving and not have to
00:54
worry about your business and dying so i
00:58
lock me in your key marketing in here in
01:01
the Jeep
01:02
so i don’t be seen it yet if you haven’t
01:03
go look on snapchat or facebook whatever
01:06
but there’s a funnel hacker on the side
01:08
of it it’s kind of fun and we put it on
01:11
or you get yourself over to the north
01:13
baby seat because
01:14
laughing bubbly head so what she tells
01:17
get that say via time support paper
01:22
so let’s do this I want to talk to you
01:23
why do you like going to Krispy Kreme
01:24
versus the other donut place there you
01:29
go that’s why a box whose close
01:31
proximity kyo
01:35
get a breakfast
01:36
are they having rice not far away
01:49
this is the key this is the key Elia I
01:51
will talk about when you go into Krispy
01:53
Kremes what do they let you two say
01:54
realize different area telephone is out
01:57
here on camera what happens to go inside
01:58
a Krispy Kremes
02:00
[Music]
02:03
okay Stacy so there’s a glass window and
02:07
you can actually watch the make the
02:08
dough don’t compare the conveyor belt
02:10
you see the frosting trip on them
02:11
you seem dumped under the thing where
02:13
the first versus the dough right
02:15
it drops them into the cooker thing it
02:17
cooks them and the frosting on top and
02:20
if it’s a sprinkle to get you to watch
02:21
the process right sometimes even for
02:26
example hanging out as you had oh you
02:32
said it first okay all right so here’s
02:34
the marketing lesson for all y’all who
02:35
are listening today so Krispy Kreme does
02:38
really cool things that make kids want
02:40
to go to Krispy Kremes versus DK donut
02:42
Dunkin Donuts all the rest go to fight
02:44
CD DK is like a small brand Duncan on a
02:48
chain anyway so if Krista greens does is
02:53
they allow you to watch the process
02:54
which is really interesting because my
02:56
guess is the most donor shop to have the
02:58
same process
02:59
yes Bob you don’t okay guys that’s ten
03:07
points a little show doesn’t get crazy
03:08
to people all right so they’re right so
03:10
decadence is a bunch of other options
03:12
and sizes of varieties where Christians
03:14
are all the same thing
03:17
but the moral of this is it let you
03:19
watch the process of the creation of how
03:22
it works there’s and I’m going to get
03:25
the actual story right now because up in
03:28
the car more kids are a little crazy in
03:30
the Jeep
03:32
anyway I’m gonna forget right now but
03:35
the message on all my old school marked
03:38
anybody’s making fun of me cuz I can’t
03:39
think of the name the people in which
03:40
quotes was from but there’s a guy who
03:43
was actually a beer company and and they
03:45
were selling beer and this marketing I
03:48
came in to hey remember how the over
03:50
beers day okay just blast me I can’t
03:54
remember the name of anyway no he’s dead
03:55
guy named oh I see the squirrel I missed
03:57
it whoa scroll down underneath the car
03:59
that was close anyway so the the story
04:02
was this marketing he comes in the beer
04:05
company and a striping I like the hose
04:07
for the angle and what was the big idea
04:09
of why why everyone should give them
04:13
money so versus a you know the other
04:16
beer companies and the market I watched
04:18
comes in want to see the process and how
04:20
it all works means those who watches
04:21
these guys they see like how they make
04:22
the beer how they know I’m not a beer
04:25
drinker I’ve never drinks letters
04:26
haven’t had actually showed out how they
04:28
make it and and the marketing guy was so
04:31
fascinated and then the right books I
04:33
everybody makes us very like yeah but
04:34
nobody else has seen this like nobody
04:36
else even notice is how how it all works
04:38
and so I want to show a process when he
04:40
made commercially actually show the
04:42
process of them making the beer and that
04:45
became this huge campaign that blew up
04:47
the company and so Christian is the same
04:49
way they kind of show the process
04:50
there’s a reason why I do final Friday’s
04:53
every Friday because I’m showing the
04:55
process riding I didn’t do this Friday I
04:56
can see your point and if I’m not your
04:58
TV and all these things like why am i
05:00
doing that because I’m showing the
05:02
process I’m letting people see how I do
05:04
it how I consume the product and the
05:06
more they do the more they see me drink
05:08
a mountain kool-aid the more likely they
05:09
are to also drink said kool-aid so the
05:13
moral of story miss Krispy Kremes
05:15
episode for you guys is to let
05:16
your audience see the process of how you
05:19
do whenever you do we are in the
05:22
reality-show era of the world and your
05:26
audience wants to view what’s happening
05:29
that’s why I’m showing this right now me
05:30
and my beers in my car with my kids
05:32
thank you looking at oh you do other
05:34
than being annoyed me
05:36
yeah bone was telling me that he’s like
05:37
your moustache is ugly dab your beard is
05:39
cool so I appreciate this
05:40
oh yeah mustache it’s kind of weird on
05:43
you shave I don’t know everything
05:45
nevermind lady you say but it is a
05:53
different lady you’re the coolest thing
05:57
is that I’m pretty lady
06:01
hey it was amazing I love mean vessels
06:08
six-year-olds those realistic sis not
06:09
watching to watch you in a funnel or on
06:10
a marketing stickers calm you saw a
06:12
mistress between that side if not anyone
06:16
else right so the moral of the story
06:18
there’s why I’m doing this right my hair
06:20
messed up with my beard with my kids
06:22
that are donut sweet and so it it’s
06:26
really scruffy it kind of hurts I go
06:27
shave it because I’m showing you guys
06:28
this stuff behind the scenes because I’m
06:30
showing you guys my life I’m showing you
06:32
how we do what we do and and that’s what
06:35
draws people in it’s red X for secrets
06:36
you know that’s the goal is to draw
06:38
people in to you and your personality
06:39
and all kind of things and so draw them
06:41
in you guys do it open up your life a
06:43
little bit scary sometimes
06:44
that’s instagrams for you those stories
06:46
Facebook lies podcasts etc some real
06:49
store moral stories I mean it’s a ladies
06:52
man it is the ladies man ladies man
06:55
anyway so that’s the moral of this story
06:58
that sound good you guys alright that’s
07:00
that thanks so much for tuning in today
07:01
the marketing secrets if you haven’t
07:03
read the expert stickers book on expert
07:04
seekers calm you should go and read it
07:06
because this is just one of those
07:08
secrets um this could help you imagine
07:10
first book to read it
07:11
what’s first book oh-oh-oh club.com
07:17
doc on TV yes doc um secrets experts
07:20
secret space we both won right yeah what
07:22
was your favorite
07:25
anyway appreciate you guys face listen
07:28
and I’ll talk to you soon bye would you
07:32
like to see behind the scenes of what
07:33
we’re actually doing each day to go our
07:35
company
07:35
if so then go subscribe to our free
07:37
behind the scenes reality TV show at
07:41
www.funnelhacker.tv

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

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