Secret #19: Your Own Personal Coaching Session With Russell

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YouTube Transcript: English (auto-generated)

00:00
hey everyone this Russell welcome to a
00:01
camping edition of the marketing
00:03
stickers podcast so the big question is
00:06
this how we’re on true errs like ah he
00:09
didn’t eat and take on venture capital
00:11
we’re spending money from our own pocket
00:13
how do we market away the left hops get
00:16
our products and our services and the
00:18
things we believe in out of the world
00:20
and yet still remain profitable that is
00:23
the question and the podcast will give
00:26
you the answers
00:26
my name is Russell Brunson and welcome
00:29
to marketing speaker hey guys I want to
00:37
do a really special podcast today
00:38
because I think for some reason logical
00:41
thought this whole entrepreneurship
00:43
business I’m easy
00:45
and there’s been they’re gonna get rich
00:47
quick and all type of things and the
00:49
reality is it’s hard it’s really hard
00:52
especially the first two or three years
00:54
you got to find your voice you got to
00:56
create a brand you got to go to movement
00:58
gear create products people actually
00:59
want you to figure out what it is you’re
01:01
selling and how to sell and yet a lot
01:02
that goes into initially and I think
01:04
that sometimes we get seduced by how
01:06
quick and easy because you know
01:08
overnight success stories people making
01:10
a million dollars in five months
01:11
come on the back of three or four years
01:13
of work and effort and in time and
01:16
recently one of our coaching clients
01:22
they’ve been struggling and as I kind of
01:24
saw they were doing the motions but they
01:26
when I’m success on that and I realized
01:28
that the reason is n for the time and
01:29
ahead of time and my son I’m a boxer was
01:32
about a 15 minute box message that kind
01:34
of went over this and I’ve edited out
01:36
from that message all this stuff that
01:38
relates to them because doesn’t matter
01:40
who they are me but it was message I
01:42
think everybody needs to hear and should
01:43
hear because it realized that there’s a
01:45
lot that goes into it and sure maybe
01:47
there’s other businesses you can start
01:49
maybe go started Amazon business or
01:50
things like that me just a byproduct
01:51
post it and that’s how it is but if you
01:53
want to be a leader you want to be an
01:54
expert you want to change the world it
01:57
takes some time you think about people
01:58
go to school for 4 8 6 10 12 years to
02:02
try to get a job that pays them 50 100
02:04
grand a year you’re trying to make
02:05
become a multi-millionaire you think
02:07
it’s gonna happen overnight like it
02:09
takes the energy so all you guys listen
02:10
this boxer and just hopefully it’s a
02:12
coaching call for you
02:13
and think about that effort you got to
02:16
put into it think about the team you
02:18
need to build think about who you need
02:19
to become to have those huge successes
02:21
another thing I talked about a couple
02:23
people I mentioned Anthony and Paco
02:24
Anthony Clemente by backing secrets talk
02:26
about Kaylin and talk about if you uh if
02:30
you look up ladybox weight loss you’ll
02:32
see Kaylin and image couple of my inner
02:33
circle members by name and main tips at
02:35
their full name but that’s kind of who
02:37
they are so we have some context is you
02:38
listening this the listeners boxer user
02:40
the personal coaching call for yourself
02:41
and hope that it gets you excited and
02:43
fired up to put in the effort you need
02:45
to take over the world
02:46
and to really change people’s lives so
02:47
there you go and I’ll talk to you soon
02:49
hey what’s going on everyone this is
02:51
Steve Larson and I work for ruffle
02:53
I am his assistant and he asked me to go
02:55
and clean up a lot of the audio for this
02:57
podcast so if you listen to this episode
02:59
just know that Russell’s answering the
03:00
question really if I’m just one funnel
03:03
away then how much farther away is that
03:05
funnel yeah so I mean I don’t know all
03:07
the answers ever but for my experience
03:10
what I can’t I don’t think I don’t think
03:14
you like I think you’re seeing people’s
03:17
highlight reels and you’re not seeing
03:19
like the rest of it right like and
03:21
things can be short cut they can speed
03:23
up but like Anthony for example I’ve
03:26
seen ooh Anthony’s whole story like
03:28
looking like he became this by backing
03:30
did like amperes my coach approached
03:31
three years and he was barely scraping
03:33
by for three years in the weight loss
03:35
not going hard and heavy targeting
03:37
weight loss and women weight loss is by
03:40
far the most competitive market on
03:42
planet earth so it’s like to be
03:45
successful there you have to be super
03:48
like a very unique angle or have an
03:52
amazing story you want best salespeople
03:53
or best copywriters or whatever that is
03:55
right
03:56
can you dominate like Anthony tried
03:57
weight loss for three and a half four
03:59
years I know him and struggled struggled
04:00
struggled struggled was like for him to
04:02
have success we had a shift from weight
04:04
loss into a completely different English
04:06
like about hacking thing and that’s what
04:08
he’s finding some success but in that
04:10
time I mean if you look at his his his
04:14
story like he came out lines did she
04:16
spent two years biohacking himself on
04:19
his deathbed trying to figure out how to
04:21
survive and if you figure out then
04:22
learns mission where he literally like
04:24
like I love it happen because it’s hard
04:26
so big like
04:27
I would say conservatively he probably
04:29
coached at least a thousand people in
04:30
three years mostly for free because they
04:32
can afford it and he just loved people
04:33
so much they cared so much about and
04:35
that’s how he found his voice that’s how
04:38
he has so much certainty I can we talk
04:40
Anthony it’s never like it’s just absurd
04:44
Lisa people plug into that right -
04:46
absolutely surgeries like student people
04:47
follow me because in this thing I’m good
04:49
at
04:49
absolutely certainly have no no wavering
04:52
doubt right like the plenty because like
04:53
while Russell is certain so like I need
04:55
to follow that and so that certainly
04:57
doesn’t come with positioning and
04:59
posturing it’s it’s it’s by putting in
05:02
that work ahead of time right and just
05:03
mastering and like and portly you just
05:06
know right so that’s Anthony’s journey
05:09
Kalin’s is different Cameron has such an
05:12
amazing story
05:13
how much way she she gained she lost and
05:16
she happened to become one of the best
05:17
selves people ever like I don’t think
05:20
there’s any there’s very few humans on
05:21
earth to become better salesperson than
05:24
Cain which was a lighter dominating that
05:25
market because she is so good like it’s
05:28
so clear on her messaging and like she’s
05:31
one of the best I’ve ever seen
05:33
and like she’s dominating that right you
05:36
know and then Caleb’s got just in Caleb
05:38
not all my sex or success story either
05:40
he’s young but man that dude grinds more
05:43
than anyone ever met
05:44
like he insane amounts hours and time
05:46
and effort and the time he was 13 years
05:49
old you read more books and I had right
05:51
he had done hundreds of hundreds
05:54
Facebook lives during that time before I
05:56
didn’t start hitting like that my kids
05:58
couldn’t he was 10,000 hours plus before
06:00
16 years old so it’s like like that
06:02
that’s that that’s what you’re not
06:04
seeing you’re seeing like oh he’s a 30
06:06
year old kid like you successful it’s
06:08
like well but he didn’t just step into
06:09
that and some people do some people were
06:11
like insanely talent it doesn’t make any
06:13
sense right and it does happen but for
06:16
most of us like it’s not that way like
06:18
hey I didn’t make a penny online for two
06:21
plus years and then the next like five
06:23
years were like perfectly anything that
06:26
you know it took it took seven eight
06:27
years before like like I found my voice
06:29
to be able to be in this market and have
06:31
certainty where I felt that you know so
06:33
how do you get the absolute certainty by
06:36
putting in the times by doing that yeah
06:37
I mean so I actually am the coach for
06:40
the two
06:40
Tomica of a coaching program and I love
06:44
it it’s so much fun it’s fun to see
06:45
because you know I’ve been doing this
06:46
game now for about about four years now
06:49
and for the first of several years I
06:52
actually made no money with it
06:53
at all I was uh with with my funnels
06:56
with with business entrepreneurship in
06:58
general and I just I all I knew is I
07:00
wanted to be an entrepreneur and I
07:01
started putting my head down and work in
07:03
and I did everything from from stocks
07:05
and options to real estate you know
07:07
commercial residential I wouldn’t I did
07:09
ebooks door-to-door sales I went and did
07:11
telemarketing I wouldn’t I mean I did I
07:13
did everything and it was all with this
07:15
backdrop of just wanting to be an
07:17
entrepreneur and and provide value in
07:19
the marketplace and go do this stuff and
07:20
and I failed my face off I mean it was
07:24
one of the most humiliating things I’m
07:25
you know in my entire life my wife and I
07:28
are living on we were living on loans in
07:30
college and because I was I was you know
07:33
my wife was basically the you know the
07:35
the spouse of the suffering entrepreneur
07:38
and I didn’t want to be that story and
07:39
it turned into be this really painful
07:41
experience but I I literally was
07:43
listening to Russell’s podcast I was
07:45
listening to these other entrepreneurs
07:46
and their podcast and the other and I
07:48
was it was honestly them like youtube
07:50
motivation videos and all except that
07:52
just kept me going with it and and just
07:54
the sheer belief that it would work and
07:57
also just you know mad obsession over
08:00
the topic and if I could turn around and
08:03
tell myself few things now it certainly
08:05
be that I really wish that I’d spent
08:07
more time crafting my voice early on I
08:11
like what Russell’s mentioning inside of
08:13
this this this podcast right here
08:16
telling you know that you’ve got to
08:18
figure out the voice and the way that I
08:20
that I did early on was was by regularly
08:23
publishing I just get out there and I
08:24
just speak there was a time I ever read
08:27
home secrets I went and I I was like hey
08:29
I know enough to at least teach someone
08:30
else and I literally held a three-hour
08:33
free class inside of a stranger’s home
08:36
and then all these people there all
08:38
these friends and family and I recorded
08:39
the whole thing and that became my first
08:40
info product and and I didn’t know
08:42
that’s what it would become I didn’t
08:43
know it was just pure obsession over the
08:46
task a pure obsession over the topic
08:48
that they kept me going with it and so
08:51
number one the one of the big
08:53
everyone struggles with when they start
08:54
doing this thing is they they have to
08:56
find their voice and if they can’t find
08:57
a voice that is where do they draw the
09:00
line in the sand where’s the polarity
09:01
come from where’s the passion where’s
09:02
the stories in the background and if
09:04
you’ve never spoken before you never put
09:05
yourself out there before you never got
09:06
quite going to know how that I was
09:08
things actually fit together
09:09
and so it’s awkward for a lot of people
09:11
who are just starting out slide to
09:12
comical coaching because they have never
09:14
figured those things out they don’t know
09:15
what that’s like so not only are they
09:18
trying to create a new brand new product
09:19
right number one not only are they
09:22
trying to create the sales message which
09:23
is never done before either number three
09:25
they’re trying to find their voice
09:26
they’re trying to be three things at the
09:28
exact same time and you can do it
09:30
but when people are going out and
09:32
they’re they’re expecting hey hey I’ve
09:33
been doing it for a month I’ve been
09:34
doing for two months but they still have
09:36
never actually been successful with it
09:37
it actually you know it’s when you look
09:40
at it from that angle tumors like well
09:42
of course you’re not successful right
09:43
off the bat you’re trying to figure out
09:44
your voice your product and your message
09:46
all the exact same time and it’s been
09:47
two months and you have you’re not happy
09:49
with it you know and so you guys think
09:51
it from the other side these guys have
09:53
been publishing for a super long time or
09:55
people who’ve been you know giants
09:56
inside the marketplace you look behind
09:58
every one of their success stories and
09:59
every single one of them has got these
10:01
amazing stories usually the rags to
10:03
riches stories or usually they’re
10:05
stories where there was so much failure
10:06
at the beginning but they just kept her
10:08
head down they just kept pushing forward
10:09
on the whole thing and so those are the
10:12
three things as you start moving forward
10:14
and you know you learn more about this
10:16
into comic club coaching that that
10:18
really that that piece right there will
10:20
put so many things in place for you to
10:22
keep going forward find your voice find
10:24
your voice find her voice and I was
10:25
really against finding my voice it
10:28
sounds stupid but I didn’t want to
10:29
listen Russell I didn’t want to listen
10:31
to the things he was saying when I you
10:33
knows before I work for him or before
10:35
anything else but I’d be able to do his
10:37
podcast and he kept saying hey you got
10:39
to get out there and you gotta you know
10:40
find your voice start publishing and I
10:43
actively was like against that I like
10:44
there’s no way I’m going to podcast
10:45
there’s no way I’m going to start
10:46
youtubing there’s no I’m going to do any
10:48
of that crap I’d want to do that and it
10:50
was that is a it is at his event in 2016
10:53
I don’t money and I literally wish
10:56
building funnels and trading funnels for
10:58
a ticket and trading funnels for a plane
11:01
ticket and creating funnels for a hotel
11:03
night stay I mean I had
11:05
money but I do I needed to be there I’ve
11:07
been hustling for several years by that
11:09
point and I got there and I sat down and
11:12
listened to Russell and was like hey I
11:13
worked my butt off to get here I have no
11:14
money I don’t know how I’m going to make
11:15
it but what I’m going to do is whatever
11:17
he says I’m just going to do it because
11:19
I’ve put in the time and I you know I I
11:23
just want to make this work and I know
11:25
it will I just need to keep you know
11:27
just keep working and keep working it
11:28
and so what I did is I went and I
11:30
started I sat down I start taking notes
11:33
and also Russell stands up and he goes I
11:35
ever sing what do you guys need to get
11:37
up there and you got to start publishing
11:38
and I was like crap he said it I got to
11:40
do it and I went out and I started
11:41
publishing regularly and and the first
11:43
20 episodes that I did were really
11:45
awkward they were bad and but I
11:48
something something happened something
11:49
clicked my voice changed something
11:51
happened my confidence changed I got
11:53
stronger polarity what I believed
11:56
started coming out stronger as I went I
11:59
started interviewing other people start
12:00
talking with others in the industry I
12:01
figured out the place for me to exist in
12:03
the ecosystem without being competitive
12:05
with everybody else so it could be it
12:06
could collaborate and not compete as
12:08
hard you know in my own little blue
12:09
ocean niche amazingly and what’s cool is
12:13
that when I started doing that and just
12:15
like those into comic club nalada you
12:17
guys listed this podcast if I will shout
12:19
out to you guys I don’t know a lot of
12:20
you guys what I say to you is if you go
12:22
and you start just regularly publishing
12:24
you’ll number one find your voice but
12:25
number two the place for your offer to
12:27
exist the place where you need to create
12:30
your new opportunity your your new niche
12:31
that place will start to bubble up and
12:34
start to emerge out of the red ocean the
12:38
red submarket ocean and it’s amazing
12:41
what’s going to start to happen to
12:42
you’ll start to figure out the message
12:43
the market will start to tell you
12:45
everything that you need to know you
12:47
don’t know enough to actually be
12:50
successful on your own you don’t the
12:52
market will tell you everything always
12:54
don’t try to come up with it on your own
12:56
if you do that fantastic way to fail
12:58
fantastic way to lose money I did it for
13:00
years I can tell you all about it really
13:02
what this game is is go funnel hack
13:06
which does not mean pages all right if
13:08
the offer is online then yes I mean
13:10
saves the go funnel hack an individual
13:12
funnel hack their voice funnel hack
13:15
their offer funnel hack their message
13:17
right and so what you do
13:19
if you start to see this picture that
13:20
emerges out of the sand oh my gosh
13:22
that’s what I have to go make here’s the
13:24
formula here it is that’s your best shot
13:25
you take your best shot at launching
13:27
that thing and then you step back and
13:28
wait and what ends up happening is all
13:30
these people will start to give you
13:31
feedback I wish I had this right so come
13:34
on the forum of complaints I wish it had
13:36
this your product sucks at this don’t
13:38
push that stuff away those are the
13:39
things that that let you know that you
13:41
are doing well those are the things that
13:42
lets you know what to create and build
13:44
next right so you take the aggregate
13:46
voice the aggregate complaint about your
13:49
product the aggregate feedback and those
13:51
are the things the market is tell that’s
13:53
the market telling you what to go make
13:54
then you go make that thing and what’s
13:57
nice is when you do that you take those
13:58
pieces of feedback you number one take
14:00
your best shot
14:00
number two get feedback number three you
14:02
turn on and tweak it and relaunch it now
14:04
you’re in this little cool little air
14:05
variation cycle but the pressure is not
14:07
on you anymore
14:08
you’ve already launched the thing it’s
14:10
already up it’s already rocking and
14:11
you’re getting feedback but anyway so
14:14
that’s what I’d say that’s just my
14:15
commentary on this piece right now that
14:16
that I completely stand by and behind
14:19
everything any saying with this that
14:20
that it is so in order to gain
14:22
confidence you’ve got to live it and you
14:25
got to live in it every day you got to
14:27
be the expert V go-to person inside of
14:29
the industry itself and so and it’s
14:33
harder when you don’t have like the
14:34
storix like like because I given the one
14:39
that I watched I know a lot about weight
14:40
loss market I struggled played much of
14:41
my life I’ve coached a lot of people on
14:43
market so I was watching just not to
14:45
critique certain things of just like the
14:48
one thing I know if your weight loss
14:49
market people have worked through it is
14:51
that people and weight loss are very
14:53
skeptical I guess if somebody doesn’t
14:56
have a survey of weight thankfully
14:58
understand what it was like being I got
15:00
that said belief and then like in the
15:02
video you guys talked about like how to
15:03
target certain areas how reduce fat and
15:06
I was like cool this is like a good
15:08
topic something people very concerned
15:10
about people have well panels that have
15:11
this that make you wanna target spot and
15:13
then the advice is kind of like don’t
15:15
try to spot like lose all your weight
15:17
and it’s all like like that that message
15:19
was not picked out most most over people
15:22
that I that I know would have would have
15:25
that message was not not only not
15:28
shareable it was like the opposite like
15:29
it would push them away like we have no
15:31
idea you never you never had
15:32
handles like a coward that’s what how
15:34
they would have holiday was reacted
15:35
right I know that except were something
15:37
overweight people I’ve done that like
15:38
you guys should know that you should
15:39
know like you told somebody that say I
15:41
don’t know about like your you love
15:42
handles you gotta lose this because you
15:44
told them in that face-to-face you know
15:45
that you should known that I this is
15:47
your market like you shown that that
15:48
would have repelled those people can
15:50
umber one concern that every single
15:51
person weight loss market has been they
15:52
sure working with the trainer is this
15:54
person is no idea right though because
15:56
they’re not overweight that’s why
15:58
Cameron stories so central her successes
16:00
because that’s look at all that’s the
16:01
biggest beliefs right but that’s that is
16:05
the biggest limiting belief in that
16:06
market people have my market is stiffer
16:08
my market is like if this stuff works so
16:10
good luck and good to me for free like
16:11
that’s my market something belief so I
16:13
guess aren’t fighting it’s all the time
16:14
right it’s like you gotta know that your
16:16
market and then make embedding that
16:18
comes from like doing this over and over
16:19
and over and over again and they’re
16:21
doing it you need people offended
16:22
they’re doing again that’s why they
16:23
don’t get out of sentence it’s kind of
16:24
this is the groundhog day right like
16:26
every time still Murray comes back and
16:28
realize the life like she does wrong so
16:30
tweaks it comes back up again governor
16:31
on creaking I know eventually like has a
16:34
good life but it’s like you know how
16:36
many years using that Groundhog Day
16:38
experience and it’s like we need that in
16:40
volume a lot else is like I did like
16:44
defining your message better because I
16:45
just like where the money be made right
16:47
now it’s not in like traditional weight
16:48
loss it’s in the fads in the blue oceans
16:51
whatever Aikido guys right that’s the
16:53
hot thing so it’s like when we want to
16:55
prove it we’re kind of first people
16:56
coming out there and now it’s been huge
16:58
swells thousands of different keto
17:00
brands and products and things like that
17:01
and we’re seeing some we’re failing but
17:03
it’s the ones that are like diving into
17:05
this market it’s hot you get again extra
17:09
stickers 101 like find a hot market ask
17:12
me they want give it to them nothing
17:13
wrong what they need right yes I know
17:15
exactly they want you sell them that and
17:16
then you can fulfill anything what they
17:17
need but that’s that’s the big better
17:20
understand the market super well on the
17:22
radio I like putting in the time and
17:23
answer so it’s like that’s just
17:25
completely being pretty honest so you
17:28
got to differentiate completely in how
17:30
like this sub markets are like right now
17:32
they would work for us his wife’s only
17:34
in that market and she tried for four or
17:37
five years weight loss market and she’s
17:39
got amazing stories like she’s been a
17:41
personal trainer forever right and she
17:43
struggled because it’s like she’s
17:44
skeptical into dust
17:46
that’s the best so finally she’s made
17:47
the shit to her whole programs now
17:49
called have it all moms is focusing on
17:51
mom can’t weight loss your mom’s inside
17:53
slave Ottoman Sultans other parts and
17:54
personal development and I could carve
17:56
out this ocean and actually finally gain
17:58
traction there’s four or five years like
18:00
going at the big readings and she’s a
18:02
great salesperson all these things she
18:03
struggled in forget for she guys it’s
18:05
like you’ve got to find your market yet
18:07
find the market where like what people
18:08
actually want what they’re looking for
18:10
nothing so they need we fulfill what
18:12
they need but we have some what they
18:13
want right
18:14
nice that’s that’s that they’re in the
18:17
science this game right I think you’ve
18:19
heard hoping for them talk about that
18:20
and I think like most people that
18:24
struggle as entrepreneurs typically are
18:26
like the a students I’m guessing you’re
18:28
a student I could just die default
18:29
because they’re really really good at
18:32
the science I would like that part of it
18:34
the art is something that still and and
18:37
it’s different and so that’s typically
18:41
people really good students struggle
18:43
with that because it’s like it doesn’t
18:45
comes naturally where’s usually I can
18:46
see students or ones really good the art
18:48
of it they struggle with the science
18:49
right and so for most businesses I
18:53
recommend for people is like if you’re
18:54
if you’re in that spotlight you figure
18:56
out who you are I got started this
18:57
business one of my first mentors told me
18:59
so look there’s so that in every
19:03
business there needs to be a starter and
19:05
finisher you guys figure out who you are
19:07
and then surround yourself with other
19:08
people and at that time my business I
19:10
was like well I’m started we’re gonna
19:11
starting good at finishing and so I was
19:13
like and you found myself with with
19:14
finisher so I started hiring people that
19:16
really good finishers that’s why you
19:18
always have summer so how’d you get so
19:19
much stuff done because I have ability
19:21
to start a thousand things but I got
19:22
team behind him finished a small but I
19:25
know my strengths and my weaknesses are
19:26
her your Tony Robbins business mastery
19:29
he talks about every company’s three
19:31
types personality types she’d have been
19:33
an artist and entrepreneur and manager
19:35
and so the artists and persons obsessed
19:37
with that thing
19:38
one’s got obsess and that’s the artist
19:40
right next person is the entrepreneurial
19:41
person’s out there like risking am I
19:43
going crazy and like and like doing a
19:46
gap like being going out there doing
19:48
stuff and there’s managers there’s no
19:50
management roles right and so just
19:52
looking at a like inherently what are
19:53
you best about you guys to managing and
19:54
best it you discuss with the art of this
19:56
thing or you the entrepreneurs going out
19:58
there and wants to sell the crap out of
20:00
I think if I’m hacking like one of the
20:01
presentation they talked about they
20:04
can’t do that concert they called it you
20:05
need a house player a hacker and
20:07
designer and I grew quick quick phone
20:09
was like I was hustler Tartars a hacker
20:11
and donors designer I think that was the
20:12
three pieces and so another you can’t
20:14
burn it or something you can like but
20:16
like that’s not how businesses grow by
20:18
us taking our weaknesses and focusing on
20:21
right in business it’s the opposite it’s
20:23
like find your strengths and quadruple
20:26
down and abandon a weakness and putting
20:28
other people in the spots so that or so
20:30
so yes you’re capable of learning those
20:31
things but don’t because because it’s so
20:34
much better to find those people and
20:35
plug them in right and so I even even
20:38
branding a Caitlyn new to them there’s
20:40
another successful is you have Caitlyn
20:43
who is like the artist rice is obsessed
20:46
with her art like and she’s also like
20:49
were the best those people ever I should
20:51
be able you have that but her by herself
20:52
would sell it she has a husband who was
20:55
like the manager entrepreneur like like
20:57
risking like that kind of thing because
21:00
they have both halves is why they’ve
21:01
blown up and for me I don’t have a
21:03
spouse a better half so I brought key
21:05
members of partners and that that that’s
21:07
why we never blow up it’s like okay
21:09
let’s keep our strengths I know what
21:10
these are like
21:10
like I’m really goes peace we find
21:12
somebody who doubts their strengths and
21:14
team up and now it’s like boom now you
21:16
have way more impact the people right or
21:18
whatever that is really understanding
21:20
the market being obsessed with that like
21:21
whoever it is that’s the artist in your
21:23
in your business needs to be obsessed
21:26
with that you should be reading 40 blog
21:28
close to Davis Lee like I listened today
21:30
so I’m a marketing guy I don’t there’s
21:33
there’s probably few people on earth no
21:34
more about marketing right now that may
21:35
not to be cocky but like I’m kind of
21:37
obsessed with it right today I think
21:39
I’ve listened to 800 marketing podcasts
21:42
I bought three products I recorded 23
21:47
videos today because you know actually
21:51
39 video say recorded on topic I got
21:55
done at 6:00 came home he did my kids
21:56
and I can go back in cuz like I’m so
21:58
excited us thing I gotta keep all my
21:59
kids I was today for me and so he’s
22:02
because I’m obsessed with the art of it
22:03
right it’s just like if there’s got to
22:05
be someone there that’s that obsessed
22:06
with it it’s just gonna be really hard
22:08
to drive it now I got a message back the
22:09
first message goes like oh hey so I did
22:12
some Facebook lies nobody showed up
22:13
as crickets like bastion bug you’re an
22:16
artist you should not care you have to
22:18
hear your voice and you just want to
22:19
talk and share and step and learn and
22:21
get and share and talk like thank
22:23
weather people in listening I should not
22:25
matter like you should take over the
22:27
artist is in the business that’s the
22:29
kind of level obsession in they have to
22:31
be able to succeed so it’s like
22:32
understanding that and they’re like if
22:34
that’s not me that’s cool find some of
22:35
that that’s how it says they are and
22:37
then plug in yourself or your sub-sites
22:39
you plug those two things together and
22:41
now you got like a force of nature to be
22:42
reckoned with right there’s got it
22:44
there’s got to be like that gots the
22:46
pieces that there’s any business it’s
22:49
like you have to get it into orbit and
22:50
you can’t do that by being a normal
22:52
human and just like waking up and doing
22:53
your thing right I get takes Rob session
22:55
like that’s why it’s an entrepreneur to
22:57
launch a business get into the
22:59
stratosphere and there was any of the
23:00
apps gesture hire a bunch of MBA people
23:03
who plug it in and kind of keep the
23:05
thing moving but it’s obsession that
23:06
gets it into orbit right the rocky can’t
23:09
get into orbit unless he’s got huge
23:10
boosters that just blow the crap out of
23:12
push it off the ground but against
23:14
tripling quadrupling down on your
23:15
strengths and backing off they’re weak
23:17
when simplifying people your weaknesses
23:19
your strengths that’s the build company
23:21
and blow it up fast would you like to
23:24
see behind the scenes of what we’re
23:25
actually doing each day to go our
23:26
company gets those and go subscribe to
23:29
our free behind the scenes reality TV
23:31
show at www.funnelhacker.tv

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