Secret #20: You're One Funnel Away - Part 1

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.

YouTube Transcript: English (auto-generated)

00:00
hey everyone russell brunson welcome to
00:02
a special marketing secret episode right
00:04
guys see behind the scenes at one of our
00:06
presentations from last year’s final
00:07
hacking lab so the big question is this
00:11
how are entrepreneurs like us you didn’t
00:14
cheat and take on venture capital we’re
00:16
spending money from our own pocket how
00:18
do we market in a way the left half see
00:20
our products and our services and the
00:22
things we believe in out of the world
00:23
and yet still remain profitable that is
00:27
the question the podcast will give you
00:30
the answers my name is Russell Brunson
00:32
and welcome to marketing speakers
00:34
[Music]
00:38
alright so this presentation is is one
00:41
that I was really nervous like giving it
00:44
was called one funnel way which was the
00:46
whole theme of the last fun live event
00:49
and it’s something that I want to share
00:53
my failures my bankruptcy stories the
00:55
ups and the downs everyone here talks
00:57
about the highlight reel I wanted to
00:58
share the other side of it I don’t
01:00
typically release sessions from fucking
01:02
live anywhere but this one has such a
01:04
big impact on our audience and help
01:06
people know that everyone clean me
01:08
especially me pick up some big downs yet
01:11
we’re just one fun away from success
01:13
each time so as we were preparing for an
01:15
extra steam live which will be coming
01:17
live soon at photo hacking live.com I
01:19
was kind of watching the presentation
01:20
the sauce when I was like I want more
01:22
people to have this so when breaks an
01:24
episode into two episode this is episode
01:25
one go check it out and leave me a
01:28
comment if you like it please subscribe
01:30
tell the people about it and hopefully
01:31
give you some hope and faith the path
01:34
you were on is right and that this
01:35
process is going to get you what you
01:37
want and what you desire and let you
01:38
have it serve other people so that’s the
01:40
game plan now check out this episode and
01:42
out to you on part two tomorrow ok so
01:45
what I want to do is I want to go on a
01:48
journey with you guys my journey which
01:50
started way back over here on my
01:52
timeline and my backstory so those who
01:55
know me or have heard about me or know
01:56
anything about if I got started
01:59
initially I started learning about
02:00
business when I was a 12 or 13 year old
02:03
kid sitting there with my dad and he was
02:06
watching the news and I was watching
02:08
with him and I was sitting that I’m like
02:09
I can’t believe he hasn’t told me to go
02:10
to bed yet coolest thing in the world
02:12
and the news was on and then when the
02:13
new
02:13
ended then mash came on and I was like I
02:16
don’t you must think I’m asleep or
02:18
something like he hasn’t told me go to
02:19
bed and I’m sitting there like trying to
02:21
move it I want him to know is I’m
02:22
watching mash with my dad I was a
02:23
coolest thing in the whole world and
02:25
then when mascot done like he’s still
02:27
liked in the same thing but he’s got to
02:29
be convinced I’m asleep this is so cool
02:30
and then the next thing came on it was
02:32
infomercial late-night infomercial with
02:34
Dawn the pre how many guys remembered on
02:36
the pre yes just amazing person and he
02:41
had an infomercial and I was so grateful
02:43
for him and for his passion his
02:44
excitement talking about he was doing
02:45
and he was talking from verses out how
02:47
to place tiny little classified ads you
02:48
can make a fortune right and it was
02:51
called as the coolest thing I’m ever
02:52
sitting there listening to him and I was
02:54
like this makes so much sense I’m
02:56
looking my dad like you paid attention
02:58
to what’s happening like this guy is a
03:00
the whole thing made so much sense to me
03:01
said I took a class I took a classified
03:03
ad I put in a newspaper and I made $30
03:06
and I told my friends my family I
03:07
started a business I made $30 this week
03:09
and they all laughed at me he’s like so
03:11
then I took that same ad and I ran it in
03:12
a thousand newspapers the next month and
03:14
I made thirty thousand dollars and I was
03:16
just like mind blown and I’ve been just
03:18
I’ve been ruined from that day on when
03:21
it came to the world I’m like I can’t I
03:23
can’t not do something like this I was
03:25
so excited I saved a bunch of money
03:27
mowing lawns and everything in the
03:29
venture I bought down the priest kid on
03:30
the infomercial I read through it all I
03:31
learned it and I wasn’t able to actually
03:33
do anything though because and have
03:34
money to do direct mail and all sorts of
03:36
things like that that’s how I first
03:38
heard about direct response marketer
03:41
after I got Donna fries kid I got so
03:43
excited I was at the grocery store with
03:44
my mom one time and we’re walking out
03:46
and on the checkout stand there was a
03:48
magazine it’s called small business
03:50
opportunity magazine had a whole bunch
03:52
little cartoon people in front of how
03:53
many have seen that magazine before
03:54
that’s in this is like the greatest like
03:58
swipe file of direct response ads ever
04:00
so I know at the time I was just like
04:02
there’s like 30 things I’m out to get
04:03
rich quick and I like sweet I want to
04:04
get rich quick that’d be awesome so I
04:06
had my mom buy me this magazine
04:07
I went home and if you look at it’s like
04:09
140 pages of ads and four pages of
04:12
articles it’s pretty awesome and so I’m
04:14
looking every single ad I’m like oh my
04:16
gosh I can still gold chains at the mall
04:18
and make money it’s like calling someone
04:20
a number for free and book a - Mike yeah
04:21
free info kit sent my house in the next
04:24
page it’s like something else and page
04:25
after page all 140 pages
04:27
I call every single 800-number to
04:29
request the free info kit and about a
04:31
week later I started getting these gifts
04:33
in the mail first was like two or three
04:34
letters then it was like 10 or 15
04:36
letters and was like 60 or 70 letters
04:38
and I think those people start selling
04:39
my name’s other mailing that soon became
04:40
like hundreds of letters and the mailman
04:43
could not physically shove the junk mail
04:44
in the mailbox anymore there were so
04:46
much coming in so I get home from junior
04:48
high and I come home and I walk into the
04:50
house I see on the the bar I see two or
04:53
three letters from my parents and rustle
04:54
stack of junk mail and there’s junk mail
04:57
I was like Honda take in my room that
04:58
opened I like read these things like
04:59
it’s just so cool and all these
05:02
money-making ideas so that happened at a
05:05
young age I’m forcing again I couldn’t
05:06
do anything well I tried once so this
05:09
one person convinced me that like direct
05:10
mail was the key and I all you do is you
05:12
get a list of buyers who bought similar
05:14
products and you write a sales letter
05:15
and you mail it tells people a
05:17
percentage will buy Oh Mike awesome only
05:19
problems I can’t afford a mailing list
05:20
and I know any stamps or any envelopes
05:23
anything and so I done something I’ve
05:25
made a little bit money doing some
05:27
chores and I asked my mom to go take
05:29
that money and instead buy stamps and
05:31
bring me home stamps so she brought me
05:32
home 38 stamps that’s how much money I
05:34
had made I had 38 stamps I was like this
05:37
is so awesome I used to tell my my
05:39
brothers and sisters and parents always
05:42
just a tease all my parents to tease me
05:43
my brothers my sister did because I’d
05:45
always like I’m gonna be a millionaire
05:46
any minute now I’m like this is going to
05:48
work and they psycho are you a
05:49
millionaire yet oh and like totally make
05:51
fun of me right so I had these 38 stamps
05:53
I’m like okay if I can get 10% of people
05:56
say to buy that’s three people if I sell
05:58
a $50 products $150 I was like going
06:01
I’ll be rich so I don’t know what to do
06:03
and so they talked about sales letters
06:05
and so I was like I rise levels I
06:06
printed out on blue papers from a blue
06:08
paper you’ll be more likely to read so I
06:09
I had one of my parents computer I wrote
06:11
a little cells that I printed out 38
06:12
copies of it I couldn’t four new
06:14
envelopes I just folded it and stapled
06:15
it and then I didn’t actually have a
06:17
mailing list so I just opened the white
06:18
pages and flip through and randomly take
06:20
38 names like this is going to be huge
06:23
so I wrote it for my stamp on and all my
06:26
savings put in the mailbox and I was
06:27
just like I am going to be rich this is
06:29
going to be amazing I sent it out told
06:31
everybody like when this comes back it’s
06:33
over like I’ll be able to move out on my
06:35
own house is going to be amazing
06:36
and unfortunately nobody responded
06:40
so that was the only time I was able to
06:42
invest I didn’t have the money even by a
06:44
classified ad in a newspaper so I just
06:46
kind of asked I just kept reading all
06:48
these these uh all this junk mail and
06:50
learning from all these people and then
06:53
a couple years later I got into
06:54
wrestling and I kind of forgot about
06:55
making money but there was a seat that
06:56
had been planted
06:57
so I wrestled through high school had a
06:59
lot of fun got a college scholarship I
07:01
wrestle to college and I was going to
07:03
college at my insanely beautiful wife
07:05
and most of you guys not she’s right
07:06
here hiding so and met her and fell in
07:14
love really quick and I spent the next
07:16
like three or four months trying to
07:17
convince her in fact it was probably
07:18
hard to sell I ever had to convince her
07:20
that I was the right one um luckily she
07:25
said you see that picture I was kind of
07:27
a geek not gonna lie anyway convinced
07:30
her to marry me and it was it was
07:32
amazing and about time we got engaged um
07:34
I realized my dad said well when you get
07:37
married like I’m not going to keep
07:38
supporting you like that’s when you
07:40
become a real man and you have to like
07:41
like what I want of I’m the dad like I’m
07:46
wrestling and the covering my school but
07:48
I like you’d always send me money to pay
07:50
for food and stuff and he’s like not
07:51
like if you get married like you’re kind
07:52
of on your own like Minecraft I want to
07:55
get married but I don’t want to like
07:56
grow up yet um ping it and my wife was
08:00
fiance timewise now she was working and
08:03
she was making money and she got a
08:04
second job to support us and I was like
08:06
wrestling I’m like I don’t have any
08:07
money and so I’m like I gotta do
08:09
something and then luckily the greatest
08:11
thing the world happened it happens to a
08:12
lot of us I was up late at night
08:14
stressing out about this and then this
08:15
little thing pops up on TV it was an
08:17
infomercial and was this guy talking
08:19
about how people making money with these
08:20
little websites and that they were doing
08:22
an event at Holiday Inn like the next
08:24
day and you can come and get tickets to
08:26
I’m like oh this is it so I like call
08:30
the number get my tickets a holiday and
08:32
I show up the Holiday Inn it’s like a
08:33
little tiny room with like 50 really
08:35
really like desperate people sitting
08:37
there and I get in then there’s the dude
08:40
on stage who’s all like in a suit and
08:41
tie and I’m like well that guy looks
08:43
rich and then he started doing his thing
08:45
and within like five minutes he closed
08:47
me on like this $50 thing so I ran the
08:50
back and I like haven’t I had my one
08:51
credit card I think had like a $300
08:54
credit like that was it also I had
08:56
earned so far so about my $50 thing I
08:59
ran back to my closet I’m gonna make so
09:00
much money with this and then he pitched
09:02
just on a website which was like 3 grand
09:04
and I was like oh and everybody back
09:05
buying website to make I can’t afford a
09:07
website dang it and they pitched website
09:08
hosting at $80 a month and all these
09:10
things and so like and then they’re
09:12
teaching like hey if you call your bank
09:13
to your credit extend down my call suite
09:15
I don’t know that’s I’m calling the bank
09:16
like hey can you make my car $2,000
09:18
learning all these things and so get my
09:21
credit card bigger and which is kind of
09:24
cool and then I bought everything he
09:25
told me I need the whole thing so I buy
09:27
it all he convinced me is like PayPal’s
09:29
evil he’s like you have to have a
09:30
merchant account there’s six thousand
09:31
dollars for merchant account Mike I
09:32
don’t have $6,000 yeah it’s like well
09:34
you can’t make money online without a
09:35
merchant account six grand oh my god but
09:36
I couldn’t afford that but everything
09:38
else the night I went home I was like
09:39
cool I got a domain name I got hosting
09:41
uh you know thousand dollars worth of
09:43
Internet web stuff and I was jumped
09:45
online I was like I don’t have a website
09:47
and besides I started googling some
09:49
things and eventually within about 15
09:50
minutes I realized the website hosting
09:52
is not $80 a month I realized that the
09:54
domain name is not like $1000 I was like
09:56
oh yeah I got taken like for all these
10:00
and I was just like I was freaked out
10:02
and so I end up calling next day I was
10:04
like hey so my son is a miner and he I
10:06
was at your event last night and he
10:07
charged all his credit cards and he
10:09
needs to be out of this contract and
10:11
they they got me out of contract gave me
10:13
my money back so that’s one trick if you
10:20
ever need to get a contract um it’s
10:24
worked almost every time ah so those are
10:29
the real calm secrets all right so uh so
10:33
I got a contract at that point like I
10:34
was in I was like oh my gosh like I can
10:36
I see self stuff on the internet so that
10:37
started this thing about the time my
10:39
wife and I were getting ready to get
10:40
married and I was like trying to sell
10:42
stuff and I was selling like all sorts
10:44
different things I remember initially I
10:45
thought maybe it’s eBay like people make
10:47
money on eBay and I remember driving to
10:48
the thrift store buying everything that
10:50
I could find that thought was worth
10:51
value and then like on my bike with like
10:54
grocery sacks full of crap like driving
10:57
my bike back home and I had remember I
11:00
can about a Michael Jackson record so
11:01
I’m like to record zero so all this has
11:03
got to be worth like hundreds of dollars
11:04
I end up selling it for thirteen seven
11:07
thirty baby
11:08
um so depressed anyway and all these
11:12
things and I was like I was boxing him
11:14
and I was shipping these things out and
11:15
like when all said that I think I made
11:17
like forty or fifty dollars but my costs
11:18
were like 150 200 dollars and was like I
11:21
was going to the pennant fine boxes de
11:22
box all these weird things I bought and
11:24
it was just horrible thing and I’m
11:25
sitting in the post office with like 18
11:27
different boxes of weird things like
11:28
records and all these things and there’s
11:31
this dude standing there with a big huge
11:33
like box full of CDs like hundreds and
11:35
hundreds of CDs I’m here with like a
11:37
wheelbarrow full of like odd boxes I’m
11:39
like dude what are you selling he’s like
11:41
I sell information products I said what
11:43
does that mean he’s like all these CDs
11:45
have info burned on people pay me and I
11:47
stripped him a CD I’m like this is the
11:49
same CDs like yeah I have see deeper
11:51
night’s Birnam and then I put him any
11:53
things and I send him out so he UT me
11:56
they’re all the same size like like buy
11:58
one box and just like it’d be so much
11:59
easier and so that we start talk about
12:02
information product sounds like I don’t
12:03
know that was even the thing it’s like
12:04
Alex type information product so I’m
12:05
sure googling stuff it started learning
12:07
about how information products I didn’t
12:09
finding this CD was called
12:11
it was a CD that had like 8,000 coloring
12:13
book pages for kids and and I the guy
12:16
was telling us I emailed them I was like
12:17
dude the CDs cool like I was like can I
12:20
buy the rights from the CD so I can I
12:22
want to sell it and he was like I’ve
12:24
never done that before but sure for 200
12:27
bucks I’ll sell you the rights and you
12:28
can sell to in like sweet so I gave him
12:30
$200 I didn’t have and he gave me the
12:32
right so he had the CD and then
12:33
basically all I do is I had to burn it
12:35
on a CD burner I can mail out as many
12:36
times as I wanted and he had a big long
12:38
sales letter he let me use I put himself
12:39
letter up and I started trying things
12:41
and what was cool as I started making
12:44
sales not a lot like every other week we
12:47
make a sell for 20 bucks and and then
12:50
I’d go burn a CD I put it in them blow
12:51
up and ship it out I was just like this
12:53
is so cool information products became
12:54
like the thing and I was trying to
12:56
figure out how that whole thing worked
12:57
and and that’s why I start bumping into
12:59
people like Yannick silver and on all
13:01
these different internet marketing gurus
13:03
and watching what they were doing
13:03
selling information products and I was
13:05
just hooked to that point and about that
13:08
time I started watching what they’re
13:09
doing started learning I started
13:10
creating different things that my
13:14
flashlight still on mr. Park about that
13:17
and I started creating in fact one of my
13:19
very first products ever
13:20
is anybody in this room remember
13:22
products aprender yes I think three
13:25
people VJ does bug so I had all these
13:28
info products and I was buying resell
13:31
rights other people’s products I’m
13:32
selling these things and I remember I
13:33
was like would it be cool if there was a
13:35
way where like when I said this file of
13:37
this digital files of somebody it’s like
13:39
when I first open it instead of just
13:40
getting the file they’ve see an ad for
13:41
my product and then they see the file
13:43
and I was like that was my first like
13:45
like lightbulb I’m like oh my gosh I was
13:49
like it’s like zipping a file but use if
13:50
it may be branded so they open it they
13:52
see your ad first I think this is the
13:54
like I thought it was it like that is my
13:56
idea this was going to change the world
13:57
as we know it right so I bought zip
13:59
render comm and I remember armand morin
14:01
at the time was one of the guys I was
14:02
studying and like I was just like Armand
14:04
is so cool like everyone was fights look
14:06
very similar they’re so cool I’m looking
14:08
and like armasight hit a big header
14:09
graphic with his picture on his arm
14:11
folded with the tight with the suit coat
14:12
on I was like oh dude that’s what I need
14:14
so I got a picture me like folding my
14:16
arms and suit coat and he had this
14:17
header inside a header looks just like
14:19
his his was always like II covered
14:20
generator and so I was like zip branded
14:22
identical and then this is where like my
14:24
funnel hacking started so he has a big
14:26
long sales letter I like looks weird
14:28
Garmin’s doing this oh I’m going to do
14:29
it so like I looked in sales and I wrote
14:31
my own based on that and and then I was
14:33
like how do i how do I create this I
14:35
didn’t know that and so my first thought
14:37
is like oh well I should just become a
14:38
computer engineer like that’d be the
14:39
coolest thing I don’t to make software
14:41
so I switched my major to like computer
14:43
information systems like learn how to
14:44
code right it was about the time that
14:47
semester was changing so I get to class
14:48
the first day and he should get up there
14:50
starts talking about code and like
14:52
databases and all these things
14:54
structures as in there right okay
14:58
nobody’s talking about not even a little
15:00
bit and within about 15 seconds I
15:02
realize I’m not a coder and never will
15:04
be a coder could universe not even like
15:05
I was a Spanish class or something I’m
15:07
just like I don’t even know what he’s
15:08
saying but I don’t know how to change my
15:10
major again and I kind of a so I just
15:12
kind of stayed in it and and a little I
15:15
kind of got depressed or my class my one
15:16
idea like I guess I can’t do it and then
15:18
I remember I was listening to a
15:20
teleseminar was on a wrestling term we
15:21
were driving to California is like a
15:23
16-hour Drive I downloaded on my it was
15:26
pre I pause it’s like this little tape
15:27
player thing whole bunch of teleseminars
15:30
arm and hit done I’m listening to these
15:31
things in the back of the car where all
15:32
the other wrestlers are like partying
15:34
and having fun
15:35
like listening to music I was listening
15:36
to these seminars and they were totally
15:38
making fun of me the whole thing give me
15:40
in the wrestling buddies like they
15:41
relentlessly made fun of me the entire
15:44
entire trip like you’re such a nerd like
15:46
you’re never gonna make any money I’m
15:47
like where I will some list of these
15:49
things the whole way and and in one of
15:52
these things like 22 hours into this
15:54
this thing I’m listing to arm and says
15:56
like yeah I don’t code software I go to
15:58
the time that’s called script plants go
16:00
to script land I pay guys in Romanian
16:02
India really like hardly anything to
16:04
build stuff and I was like Harden is not
16:06
a programmer I thought I played as a
16:07
programmer there are people in India
16:09
they can do this so I lived it and I
16:12
jump on scriptlance and that and I and
16:14
actually prior to that I tried to hire a
16:16
company to do and they quoted me like
16:17
$5,000 like okay well I don’t have that
16:20
and so I took the same description I
16:22
given these guys and I posted on
16:23
scriptlance and instant I got a I got
16:27
all these people started bidding on it
16:28
one guy was like I’ll do it four or five
16:29
thousand I’ll do for 2004 a thousand
16:31
four five hundred four and came down to
16:33
this guy named Cyprian in Romania said
16:35
I’ll do it for 20 bucks I was like I got
16:37
20 bucks so I picked him and he’s like
16:41
alright so this is how I’m gonna do it
16:43
I’m like I don’t you’re talking about
16:44
but just do it so he did spent like two
16:46
days since the back he’s like here it is
16:47
so I tried it and I like zipped a file I
16:50
open it and my ads show up I was like
16:51
cute is it oh my gosh
16:53
he’s like yeah thanks twenty bucks
16:55
sounds like no years like this is going
16:57
to be huge like I’m gonna make millions
16:58
of dollars I feel guilty give me twenty
17:00
dollars can I pay you next 100 he’s like
17:01
yeah so I gave me $100 so I felt good
17:03
about it and that was my very first
17:06
software product that we did and it
17:08
didn’t make me Millions I probably made
17:10
out of 10 15 20 grand with that product
17:12
the first one I had a sales letter
17:14
started driving traffic I was doing
17:15
Google Ads I was finding JV parties are
17:17
all these things I started selling it
17:18
and that was like the first thing that
17:20
actually made me any money not exciting
17:26
how many as ones that render the first
17:29
30 people in the back of the skin okay
17:30
I’m just doesn’t work anymore the coding
17:33
all stopped working like ten internet’s
17:35
ago so it’s done but that was my first
17:37
software probably was so cool about that
17:38
time is when i started learning more
17:40
about info products that’s when the
17:41
potato gun came out the alien DVD all
17:43
these things I was just doing all these
17:44
little businesses and none of them were
17:46
like huge smashing like million dollar
17:48
successes I didn’t pull down Henry and
17:49
read a book and five months later made a
17:51
million bucks like I was like hey I made
17:53
five grand hero I made $200 hero and
17:56
these little things kept kept happening
17:58
it was so cool and and every project did
18:00
a little better it was like kind of like
18:02
slow momentum like everyone did a little
18:03
better than the last one because I get
18:05
more customers for coming in and more
18:06
people and then and I kept just making
18:08
things in different markets potato guns
18:09
and um and all these sorts of different
18:11
things and he’s going a little bit
18:13
better and it was just fun I remember
18:15
back then I started teleseminars and I
18:17
was like I get like thirty people online
18:18
and I talk about something that sell at
18:20
the end and people go by it was so
18:22
exciting and and that was like the start
18:25
of this whole thing for me and then one
18:28
of my friends
18:29
BJ he’s sitting over here he use the
18:32
wrestler Nebraska and I wrestled at
18:33
Boise State is our senior year my senior
18:35
year I’d made I made pretty good my
18:37
probably 150 200 somewhere in there my
18:40
senior year and he had heard about it
18:42
and so Boise State or dressing Nebraska
18:45
and we’re sitting there wrestling and
18:46
we’re glaring each other because Rob’s
18:47
two teams and afterwards he’s like hey
18:48
man so sometimes you told me you’re
18:51
making money is that true I was like
18:52
yeah he’s like how you doing it how you
18:55
doing it and so we kind of talked about
18:56
a little bit and then you know we flew
18:58
back to our places throughout college
19:01
and we can’t talk back and forth a
19:02
couple you know for a little while and
19:03
then after college got and he’s like hey
19:06
man um I want to do what you’re doing
19:08
can I get a job I was like you want a
19:11
job so yeah like what would you do all
19:14
days I don’t know I’ll do what you’re
19:15
doing like okay and we talked about
19:17
marketing stuff he’s like I loved how
19:19
about Mike so cool have nobody talk
19:21
about this stuff like I thought it was
19:22
just me I was like you’re like you’re
19:24
actually interested in this thing he’s
19:25
like yeah Mike okay yeah man I’ll give
19:27
you job so come on out so he’s like
19:29
alright so he jumps in a plane flies to
19:30
Boise and moves like literally into her
19:32
office slept in our office like six
19:34
months and he gets there and he’s like
19:36
okay so how does this work I’ve never
19:38
had an employee before I don’t
19:39
really know either and I’ll pay you and
19:43
then we can talk about marketing there
19:44
we’ll sell stuff and it’ll be awesome
19:45
know me as an entrepreneur I was in this
19:48
mode of I eat what you kill like I’d
19:49
sell something make much money and I was
19:51
like sweet and then we would do anything
19:52
for like four or five months and we
19:53
create something to sell it make much
19:55
money and then that’s kind of the model
19:56
that I was on for a long time right and
19:58
then uh BJ came in he wanted to be an
20:01
employee and I was like so excited like
20:02
sure so he’s employing that and then the
20:04
weirdest thing happened is every two
20:06
week he wanted to get paid whether we
20:10
made money or not I’ve never heard that
20:13
but I was like okay so here’s more money
20:14
and then two weeks later Ike more my
20:15
like oh crap him stole anything for like
20:16
a long time and so then and then he had
20:19
some other friends that came along the
20:20
Reich this is cool I wanna work for you
20:22
too am I gonna come on over man let’s
20:23
get jobs so I gave them jobs one of his
20:26
buddies and his wife and some other
20:27
people and so I got all these friends I
20:29
want to talk about marketing with me is
20:30
so fun and so we always feel coming over
20:32
and then but the problem is like every
20:35
two weeks they want to get paid and so
20:36
what we were selling anything so I’d go
20:38
lock myself in the back room I like
20:39
don’t bug me you guys got to make money
20:40
so we can all hang out again so I close
20:42
the door and I start working and I’d be
20:43
working I have you selling stuff and
20:45
then they’d be out there like dude can
20:47
help you Mike shut up like if you
20:48
talking I can’t make money to pay you so
20:49
just like go away and they’re like we
20:52
really feel bad like we want to help you
20:53
Russell Mike I don’t have time to train
20:55
you because otherwise we can’t make
20:56
money to pay payroll and so they just
20:58
kind of and that was like this thing and
21:00
what’s interesting is this is one of my
21:02
when my first lessons an entreprenuer
21:05
that it was tough right and so I had I
21:10
don’t never had five or six people the
21:11
time we heard this video guy that was in
21:15
so many slides toward I can’t tell you
21:16
all he was an Indian guy who had shorts
21:20
went up to here and he had a braid that
21:21
went past his shorts because he told me
21:22
in interviews like a video guy Michael
21:24
zucchini movies do videos and he’s like
21:26
yeah I got sorts of video stuff so we
21:27
hired him and then turned out he didn’t
21:29
anything about video at all and writing
21:31
dare to fire because I’d never fired
21:32
anyone I was so scared like every day
21:34
like I wish like you just quit I don’t
21:36
know what her fire of like don’t you do
21:38
like oh it was it was just all these
21:41
weird learning things right and and so
21:43
this went on for a while I was launching
21:45
something like every week trying to make
21:46
money to cover payroll is huge thing and
21:48
it became like horribly not fun for a
21:50
long time and I kept going worse and
21:52
worse than
21:53
worse until the point where it was
21:54
December it was the beginning of
21:56
December was freezing cold and I was
21:58
looking everything in like every penny
22:00
I’d ever made was gone every idea I had
22:03
like how I could hustle and like sell
22:04
things different markets like was gone
22:06
and I was just like I just drained like
22:09
Marino to do and it was Christmas time I
22:12
was outside and I started going to go
22:14
hang up lights around my house and I had
22:17
this little something to send me like an
22:18
iPod nano and Stu McLaren had actually
22:21
done an event I’m a student knows this
22:22
and he’d sent me the links to us I
22:24
download the link since the van on this
22:25
iPod plug into my ears I start like
22:27
hanging up Christmas lights which I had
22:28
never done before it’s horrible job
22:30
turns out you can hire people for really
22:31
cheap to do that and the the lights look
22:33
really straight mine were like like it
22:35
was really bad and I kept stapling
22:37
through the wire which would then kill
22:38
the lights and it was bad and my fingers
22:40
were so numb I had this little light
22:42
coat on I remember like all my fingers
22:44
were so numb I couldn’t I had to have my
22:45
gloves off to be able to like squeeze
22:47
the thing it’s like I put it back in and
22:48
get warm then I go back in and and I’d
22:51
only wanna go inside and warm sighs so
22:52
depressed because I knew that that like
22:56
the next payroll was coming up like a
22:57
week or so and I was like I don’t have
22:58
money like I don’t want to do and like
23:00
tomorrow I need to go in and tell these
23:01
guys otherwise they’re gonna like it’s
23:03
gonna be really awkward when your
23:05
payroll does come in oh my god sorry
23:07
guys so Mike tomorrow I have to go tell
23:09
everybody this and so I stayed outside
23:10
the Colts I didn’t want to go in and I
23:13
just was trying to think and so I’m
23:14
stapling these Christmas lights around
23:16
the house so I’m listening to the audio
23:18
and in the audio there’s two different
23:20
speakers talking about different
23:21
business models the back then we know
23:23
what numbers call these things funnels
23:24
but they talked about these different
23:25
business models what they were doing and
23:26
one of them was a was an offline guys
23:31
name is John all and SM you guys heard
23:32
me talk about him he’s got talking about
23:33
tracted character and he said they like
23:35
I have this thing that I’ve been doing
23:36
where I I create these CDs and then I
23:39
tell them it’s so controversial that I
23:41
can’t put it on the Internet the
23:43
funniest thing ever it’s like so because
23:45
that you gotta pay me five dollars that
23:46
will ship you the CD and they said what
23:48
happens if I ship in the CD but then
23:50
that customer financed me putting a set
23:52
like sending themselves letter I was
23:54
like dad is like brilliant I’m like we
23:57
got to do that and I remember I filmed
23:59
the CD like two years earlier or DVD and
24:02
I was like we could do that we could
24:03
burn that DVD we can start sending that
24:05
out so I was
24:06
first the first presentation was John
24:07
all answers the next presentation was
24:09
this guy named Matt bass act he’s become
24:10
a close friend since then and now talk
24:12
about his business Molly said right as I
24:14
send out CDs that people buy disease I
24:16
call on the phone and we sell I’m
24:17
coaching I was like you can call people
24:19
on the phone like I never I’m an
24:21
internet nerd I’m like way you prepare
24:23
like I was super scared but I knew that
24:25
there was a guy that worked for me the
24:27
time one of my five or six friends who
24:28
had who had sold things on the phone
24:30
before and how sometimes like oh my gosh
24:32
like what is like what if like I quickly
24:38
figured out something we could do where
24:39
we could like save this thing I did it
24:41
might actually be possible I started
24:42
more assignment crystal sites and lists
24:44
and stuff I was like oh my gosh like
24:45
this this plan it’s like funnel what’s
24:47
going through my head I’m like okay I
24:48
think I figured out like a blend of
24:49
whether these two guys are saying could
24:50
actually actually work and so my time I
24:54
got the hang of crystal sites I texted
24:56
all of them like you guys you don’t know
24:57
this yet but we’re about to go bankrupt
24:59
but I got an idea that I think can save
25:01
it let’s meet tomorrow morning early
25:02
imma walk us through what I think has
25:04
actually saved this business send and
25:06
they’re all like text me back like what
25:08
hey guys come over through bankruptcy
25:10
like oh yeah we’re about to and at
25:13
luckiest okay let’s call come in so they
25:14
all came in the next day I was like you
25:16
guys I think I got a model this is what
25:17
we’re gonna do I was like remember that
25:19
DVD I did like two years ago and take
25:20
that it’s going to be a free DVD we so
25:23
controversial can’t sell on the Internet
25:24
well charge I think was 495 shipping and
25:26
handling and we’ll send this DVD out to
25:29
them and then decide the DVD we’re going
25:31
to have a sales letter where we’re going
25:33
to sell a $5,000 actually was 5500
25:36
ollars I don’t know why we stood that
25:37
price but some fifty five hundred
25:38
dollars all right cool would we sell
25:39
$5,500 something I don’t know what do
25:41
you want to sell alright so we had our
25:44
whiteboard meet on a whiteboard right
25:45
well some of the names $5,500 like we
25:48
have to be something amazing like what
25:49
if we did this we’re like I’m innocent
25:51
what if we did it and we made this huge
25:52
list like two hours of like all the
25:54
amazing it sounds like that would be
25:56
awesome but I’m not willing to do half
25:58
of that stuff so okay we’re not going to
25:59
happen sleep in my house we’re not going
26:01
to have him do it and kind of crossed
26:02
out all these things right okay all
26:04
right okay I’d actually be willing to
26:05
sell this I think people would actually
26:07
buy that like that would be insane and
26:09
so we took that and then the same time
26:11
we added a newsletter so somebody Baazi
26:13
they joined a newsletter that was 37
26:16
dollars a month so he came from here and
26:19
they join a new
26:19
letter 37 dollars a month and that was
26:23
the funnel the back then we have
26:24
clickfunnels so luckily we had one or
26:26
two nerds still working for us we were
26:27
able to kind of put these pieces
26:28
together and we had this really
26:30
rudimentary like horrible looking funnel
26:32
but it was live within the day we said
26:33
okay let’s try it and time I had a
26:35
little tiny email list this is pre
26:36
Facebook free is that myspace days so
26:38
back then we pushed some traffic to this
26:40
and we end up selling a couple hundred
26:42
of these CDs and then in the CD we
26:45
shipped out to inside the chemists cells
26:46
letters talking about this and then it
26:49
put people on a continuity program and
26:50
then we called every bit about CD and
26:53
said hey you buy the CD how would like
26:55
to come to Boise and we’re going to give
26:56
you this and this is our Hail Mary pass
26:59
like please let this work and so we did
27:01
that we focused on it we drove traffic
27:03
to it and when all is said and done over
27:05
the next like 2-week period of time we
27:07
got 800 people to get our free CD from
27:11
that way we used to do is everybody was
27:12
on continuity since we had 800 people
27:13
there runs $37 month continuity but was
27:15
free for a month so we’re not make any
27:17
money here but with 800 people’s phone
27:19
numbers we were able to call and start
27:20
calling them and we don’t know anything
27:21
out phone sales or anything we’re just
27:23
like hey man you bought a CD you want to
27:24
come and hang out with Russell they’re
27:25
like yeah and in that in that two-week
27:28
period of time we sold 10 people at
27:31
$5,500 a piece extended up being the 55k
27:35
and that funnel saved Christmas that
27:38
awesome dolphin
27:43
I was able to pay all of our payroll we
27:47
had some money left over it was awesome
27:49
and the coolest thing is three days
27:50
later than this cuff started and all
27:52
these people are continuity and suddenly
27:53
we had a business this is where I
27:56
learned the power of continuity David
27:57
Frye is one of my favorite people in the
27:59
whole world he’s in the audience here
28:00
somewhere I think he’s always stays like
28:02
until you have continuity you don’t have
28:03
a business I never stood that till this
28:05
there’s David smiling over that I love
28:07
that guy and and now I found out I have
28:10
some of these people in there so what
28:11
happened I don’t know the math 800 times
28:13
37 a month it’s like 25k a month we knew
28:15
like we have continuity now every single
28:17
play 25k that means I can pay for
28:19
employees I can I realize like it’s hire
28:22
employees for before you have continuity
28:23
but now in continuity now we actually
28:25
had people covered and we could actually
28:26
focus and think and that was the first
28:30
funnel that really kind of saved things
28:31
and turned it around for us one more
28:33
marketing secrets it’s so then go get
28:35
your copies on my two best-selling books
28:37
book number one is called expert secrets
28:39
I mean get a free copy a textbook
28:41
stickers calm the book number two is
28:43
called calm speakers and you get your
28:45
free copy at calm secret calm inside
28:48
these two books you’ll find my top 35
28:49
speakers to leave you to become the
28:51
fastest-growing non VC back fast startup
28:54
company in the world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.