Secret #21: Does Being An Expert Really Help Grow Your Company?

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody this russell brunson
00:02
and welcome to marketing stickers
00:04
podcast so the short we’re going to get
00:06
in the Jeep well I’m going to grab my
00:07
kids last day of scout camp so the big
00:11
question is this power onto lures like
00:14
us you didn’t you take on venture
00:16
capital we’re spending money from our
00:18
own pocket how do we mark it in a way
00:20
the left-half day our products and our
00:22
services and the things we believe is
00:24
out of the world and yet still remain
00:26
profitable that was the question and the
00:30
podcast will give you the answers my
00:32
name is Russell Brunson and welcome to
00:34
marketing success hi everyone so I
00:41
wanted she has a quick message because
00:43
I’ve been up in the mountains for the
00:45
last almost week now so I got sweet beer
00:48
and folks you can see my beard line this
00:51
is why I can’t invest in a beard oil
00:54
company or grow beard for that matter I
00:57
don’t know why I just never been able to
00:59
my brother’s got a beard that’s thicker
01:01
than the hair on my head I can’t sell
01:03
this is the best bit of you are getting
01:06
from from Russell let’s kind of it I was
01:09
about like Rogaine and rub it on my
01:11
beard parts so I’m going back and forth
01:14
we’ll take a cab and road cars
01:16
everywhere anyway it would actually grow
01:18
thick trust me but I won’t I really want
01:21
a beard to be completely honest so my
01:23
message for you today I wanted to throw
01:25
this in so I’ve gotten aside just was my
01:28
buddies cabin and I tap into 50 minutes
01:29
I got all the messages flying in it see
01:32
what I missed over last week and that
01:33
was fun I got about she were messaging
01:35
me about my man John Reese’s podcast so
01:37
hopefully he has listening to it if not
01:39
go to iTunes and search the wacky miner
01:41
John Reese
01:43
he’s doing who’s first got to make a
01:45
million dollars in our market he is one
01:48
inspired the two comic Club award and
01:51
you inspired so much of what I did and
01:53
someone who I appreciate he’s become a
01:56
friend he’s been a mentor and he’s just
01:57
pretty much the man so it’s worth it go
02:00
search the wacky meirion.rees and plug
02:01
in I posted two podcasts as of today and
02:04
I listed both from yesterday and they’re
02:08
awesome I love it but this is what I got
02:10
about to message me saying did you two
02:12
finish on the podcast at the fair yet he
02:14
was totally talking trash about experts
02:15
secrets ESCO sloppy because I listened
02:18
to the whole thing in the end I was
02:21
listening as he was talking about how he
02:24
doesn’t believe people should need to be
02:26
a personality than glad to be successful
02:27
in in their business and it’s funny to
02:31
add that same on my facebook John’s that
02:34
how much I will appreciate him and his
02:36
podcast amazing and stuff right and
02:38
obviously I look at things from a little
02:40
different angle than John does it
02:43
doesn’t mean anyone is right or wrong
02:45
that is what’s so cool about this
02:46
business marketing is I always tell
02:50
people it’s like this it’s an art and
02:52
science right so the science is like the
02:54
structure like pages and all that kind
02:57
of stuff that we talked about geek out
02:58
in our funnel world and then the art is
03:01
is the stuff on top and people do
03:05
different ways in different business
03:08
models require more or less of those
03:10
types of things it’s what I depends what
03:13
you’re trying to do and what you’re
03:14
creating and things like that and so the
03:16
reason why I wrote expert secrets and
03:18
reason why I’m so obsessed with that
03:19
mark is because I believe it’s so much I
03:22
believe that personality and things like
03:25
that in connection with audience what
03:26
people are craving and I think you can
03:28
add an expert front-end to any business
03:30
and dramatically scale we’ve proven it
03:31
over and over and over and over again
03:33
and it’s awesome and genres face the
03:36
same like you don’t have to have that
03:37
again I think his message is right cuz a
03:39
lot of people struggle because like
03:40
they’re not that person they don’t want
03:42
to be personnel they don’t want to blog
03:44
and Facebook and podcasts and do the dog
03:46
and pony show that I do every day and I
03:49
to understand that and respect that but
03:51
what I’m saying what I’m proposing some
03:54
expert seeker standpoint if you do
03:56
you will take what you are we have and
03:59
float upon and catch on fire I believe
04:02
that I could go into any company who is
04:04
product based company focusing on
04:05
traditional stuff and add an expert
04:08
front-end and at least TEDx those
04:10
companies fact that’s a challenge I want
04:12
somebody to take me up on so I would say
04:14
first off John is right second off I’m
04:17
also right and so it’s just different
04:19
ways to look at it and you know John’s
04:22
background is not you talk about the
04:23
podcast he doesn’t like being in the
04:25
front and being all kind of things which
04:26
I totally respect that but when he did
04:29
he made a million dollars in the day
04:30
just saying so there’s something to that
04:34
there’s power there’s that connection
04:37
that you can get with somebody blow
04:39
things up right the connection would
04:40
gets people to share videos and gets
04:41
people to talk about gets things to grow
04:43
and all those kind of things
04:44
and without that connection it’s harder
04:47
to get not impossible
04:49
those the beltline all the time in fact
04:51
I told someone up here once started
04:53
business and asked me what I would
04:54
recommend for them and just because
04:57
their personality I was like I told them
05:00
I start Amazon business like that that
05:02
makes more sense for you in the spot in
05:03
your life or in your personality like
05:04
because in a muhammad’s you don’t have
05:07
to have all those personality things
05:08
right it’s getting good prodding a good
05:10
price getting good description images
05:12
and doing the stuff to get ranked now if
05:15
you want to take that and to blow it up
05:16
then I would find something if you’re
05:18
not that person partner somebody who can
05:20
become the personality and use that
05:21
person’s personality to blow it up
05:23
because I could take any Amazon product
05:25
off the shelf tied to personality next
05:27
overnight and that’s the power so we’re
05:29
both right I just wanted you guys to
05:31
know that I still love John even though
05:32
he wasn’t probably not talking about me
05:35
specifically but as people as a whole so
05:36
I said one second yeah
05:42
real blood anyway sorry you guys all
05:47
think I’m weird
05:48
I’m the one get out here podcasting or
05:50
they’re all scouting it up so anyway
05:52
take that for it’s worth way so I love
05:56
job love as advice and for those guys
05:58
who are nurse out the extra stuff you
06:00
can start a business that way just know
06:01
that this is how you amplify a new scale
06:03
you build a massive moment of people who
06:05
buy over and over and over and over
06:06
again people can take more people than
06:08
brands so I hope that helps and I got
06:12
for you guys see you later bye everybody
06:14
one more marketing secret is sold and go
06:17
get your copies of my two best-selling
06:19
books book number one is called experts
06:21
secrets you can get a free copy at
06:23
expert stickers calm and book number two
06:25
is called calm secrets and you get your
06:27
free copy at calm secrets.com inside
06:30
these two books you’ll find my top 35
06:32
speakers to leave you to become the
06:34
fastest-growing non VC vac fast startup
06:37
company in the world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.