Secret #22: Beware These Two Things

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody is Russell and
00:01
welcome to a special Hawaii edition of
00:04
marketing seekers podcast so the big
00:07
question is this power on lures like ah
00:10
you didn’t eat and take on venture
00:12
capital we’re spending money from our
00:14
own pocket how do we market in a way the
00:17
left-half see our products and our
00:18
services and the things we believe is
00:20
out of the world and yet still remain
00:23
profitable that is the question and the
00:26
podcast give you the answers
00:28
my name is Russell Brunson and welcome
00:30
to marketing secrets everyone so uh we
00:38
like and I are in choir now Hawaii
00:41
actually on our 15-year wedding
00:44
anniversary well at next week’s
00:46
technically an anniversary but for
00:48
fifteen years and we’re here some are
00:49
friends with also like fifteen year and
00:52
it’s been really great we didn’t do
00:55
hotels time actually air being beat it
00:56
so I can see back here I’ll show you the
01:00
house we Airbnb for those who are
01:01
watching on marketing stickers calm you
01:03
can see the video kind of podcast you
01:05
can’t see this but it’s crazy this is
01:07
the Airbnb rented it’s like 5,000 square
01:11
feet right here on this private beach
01:14
that skipper home beach for Donnie right
01:16
now hanging out we just got done
01:18
well I just got soaked right away we’ve
01:21
got done um getting massages and I’ve
01:26
been kind of mi a for a little bit I’ve
01:27
got some content going out while I’m
01:28
gone but last week I had scout camp so I
01:30
was gone scout camp all week and had
01:33
little access anything and this week
01:35
their Hawaii and I should have done so I
01:38
was making some more stuff but you know
01:40
trips it’s just interesting I wrote it
01:42
it’s really difficult for me to unplug
01:43
and now that I plug this leads me to
01:46
want to plug back into be improve your
01:47
collectors so anyway it’s definitely
01:52
interesting but having a good time here
01:54
dude this out kiteboard an appeaser
01:55
kiteboarder before but like right there
01:58
I’ve always wanted to kite board so let
01:59
me try that kind of fun actually so
02:04
depending on like
02:09
talk about what if I can share it you
02:12
guys today I hope inspiration or thought
02:16
or an idea for how you can better
02:20
marketing our marketing business I think
02:22
you’re doing so by thinking about that
02:24
like what’s something that would be the
02:26
biggest biggest value for you guys and I
02:31
think what biggest problems people have
02:33
and I’ve seen this like ten times
02:34
souvenir in Hawaii
02:35
is that they place their own ability to
02:41
purchase it the way they make their
02:43
purchasing decisions on other people for
02:46
example one of the things I had a GoPro
02:50
here and I brought a GoPro and I had a
02:51
little hand if I forgot the little screw
02:53
things screw the GoPro to the handle I
02:54
was like ah dang it
02:55
so to store it I go in there and I was
02:57
like hey I need to buy one of those
02:59
screws like all gonna tell the screws
03:00
and but like we have those handles right
03:04
I’m like yeah I can handle in and he’s
03:06
like he’s like but you just need to
03:08
screw right my guys like my footing to
03:10
handle on I’ll just you know I’ll do
03:12
that he’s like I’ll do this like 47
03:14
bucks for the handle is like if you go
03:15
down the road like two or three streets
03:17
down there’s a place they might sell
03:18
screws there I’m like no just give me a
03:21
handle he’s like there’s 47 bucks I like
03:23
I don’t care I don’t want to drive
03:26
through three streets down the road and
03:29
try to find place that might screw and
03:32
have not gum bag like for me the forty
03:34
seven dollars is so much cheaper than
03:35
the opportunity cost we can go and do
03:36
that thing right it’s kind of funny and
03:41
then it’s just like so many so many
03:43
things happen I that were we tried to
03:46
buy sometimes I do something and people
03:47
are putting their purchasing decisions
03:49
on like they would never do that they’ve
03:50
never spend an extra 47 bucks just to
03:51
get a little screwed because for them
03:53
they do those other things ending a lot
03:55
of times we get that cop that way in art
03:56
with our customers in fact I’ve had
03:59
people before who like oh I like I like
04:02
they’ll never find out like I teach the
04:04
other there was an extra sticker Center
04:05
creating a course I’m like oh no never
04:06
pay 997 I don’t ever pay 400 ollars out
04:08
of 500 or whatever I’m like don’t put
04:11
like don’t put your you’re purchasing
04:14
this is the way you Rogers we do things
04:16
on somebody else it has nothing to do
04:18
with it like it’s look like what is your
04:21
rawand it gives them they really really
04:23
want work what you creating is worth
04:25
more than what it is you’re getting in
04:27
return the money
04:28
then they’ll buy it now if you create
04:30
something sucks and it’s not going to
04:31
happen right it’s got to be driving some
04:33
that’s amazing but that’s that’s the
04:36
thing so so many times I think that
04:37
people don’t sell stuff in all sorts of
04:39
what it’s worth because they in their
04:40
mind like I don’t think I would pay for
04:42
that which is another problem as a
04:44
mental thing you got to go over as well
04:46
you got to be willing to buy stuff too
04:48
but it’s just interesting how how about
04:51
such a barrier I remember with Justin
04:53
and Tara who are inner circle and two
04:56
comma Club winners when they came in
04:59
their circle they had their real estate
05:00
program there’s some $2,000 and they pay
05:02
25 grand remainder circle and the first
05:05
meeting all we basically told me that
05:08
you should sell like a $25,000 thing and
05:10
they’re like how my people won’t pay
05:12
that I’m like you paid it and they’re
05:14
like huh here right we did pay you
05:15
$2,000 they revalue that like they may
05:18
not value the real estate education that
05:20
much because they already know it there
05:21
to do it but they education they wanted
05:23
they were going to pay for that and
05:24
because they’re willing to pay for then
05:25
they were like then they were able to
05:28
ask that they sent email solicits over
05:29
18 people 25k the next week we’re crazy
05:32
it was just like a little mindset shift
05:34
it’s interesting also I have a lot of
05:37
people I know who will try to sell
05:39
thousand or ten thousand or twenty five
05:40
dollars lower thing but then they’re not
05:42
willing to like to buy that for somebody
05:44
else I think there’s a lot of England
05:45
currency and it’s really difficult to
05:47
sell a $25,000 thing once you bought one
05:50
before big reason why I joined bean
05:52
gracio C’s and Joe polishes hunter Kade
05:54
group because I knew that in the future
05:55
I’m at 100 take group I wanted to do I
05:56
wanted to make sure that I’ve been
05:58
willing to invest myself that much
05:59
before ever absolutely altitude and it’s
06:03
the same for you if you’re not if you’re
06:04
not
06:05
it’s just weird karma thing they’re
06:07
willing to invest in yourself in your
06:08
business people it makes it a lot harder
06:13
school to invest into your business is
06:15
regionalised easy for you sell books
06:16
because i buy a lot of books I love
06:18
buying books also usually sell books
06:20
people who struggle with that like all
06:22
I’m ever bought that in the past like
06:23
here I’m gonna buy it in New York and a
06:24
leather-like self looks like I buy it I
06:27
should say is on camera but I spend two
06:29
or three thousand dollars a month on
06:30
supplements depending on a month and if
06:32
I’m resilient stuff
06:33
and so for me it’s easy to sell
06:35
supplements and so there’s congruent
06:39
games all these things that a lot of
06:41
people don’t have so make sure that
06:43
you’re you’re buying stuff make sure
06:44
you’re operating York you’re buying
06:46
beliefs of the people make sure these
06:48
are all such important things it takes
06:50
out a little swing from our Mari here
06:53
but these are things that I think are
06:57
important they’re probably five times
06:58
further than a while arms they wanted to
07:00
strangle or like translate their biases
07:03
on me like let me give you money like I
07:05
just I just want this thing drinky which
07:09
I talked me out of it really anyway so
07:12
that’s what’s happened here in in Kauai
07:14
white flight on anniversary and we
07:19
headin home next week so by the time you
07:20
guys watch the Frog be home come back at
07:22
it which is exciting a lot of big things
07:24
coming up the viral video will be
07:26
created with Harmon brothers launching
07:28
on September 15 we are throwing an epic
07:30
party which will be streaming everywhere
07:32
see as they’ll see it but we’re
07:33
literally going to be trying to set
07:34
against Book of World Records at the
07:36
launch party with how much influencers
07:37
and other stuff it would be so crazy
07:40
probably were planning this in Dave
07:42
Woodward had all these like crazy ideas
07:43
that weren’t really logical or possible
07:44
and then that’s where greatness usually
07:47
starts from this from an idea that’s not
07:48
logical or possible and then he went
07:50
figure out a way to get it done and now
07:52
we’re going to be doing it so it’s crazy
07:54
I’ll share more details as it gets
07:56
closer but uh yeah that’s kind of what I
08:01
got for you guys today so beware we’re
08:04
putting four persons there’s other
08:06
people the number two is beware of
08:08
asking people to purchase things that
08:11
you aren’t willing to purchase again if
08:14
you’re a real estate coach you probably
08:15
can buy real estate coaching for you
08:16
might be like me i buy every marketing
08:18
coaching program on our some obsessed
08:19
with it but i also invest in other
08:21
things those types of dollar amounts and
08:23
so like i’m not it’s not in congruent
08:25
for me to ask people for those things as
08:27
well it’s not investing in yourself it’s
08:29
really painful and hard and no need to
08:32
try to get people to invest in your
08:34
stuff the money universe doesn’t work
08:38
that way very well for whatever reasons
08:39
so anyway that’s what I got you guys
08:41
hope you’re enjoying your day as much as
08:43
I am and we’ll talk to you all again
08:45
soon bye
08:46
everybody would you like to see behind
08:49
the things of what we’re actually doing
08:51
each day to go our company if so and go
08:53
subscribe to our free behind-the-scenes
08:55
reality TV show at www.funnelhacker.tv

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.