Secret #26: Creating Your Perfect Listener Or Customer Avatar

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody’s russell brunson
00:01
welcome to the marketing secrets podcast
00:03
today take you behind the scenes of our
00:06
recent affiliate master line talk about
00:08
building out your customer avatar so the
00:11
big question is this power entrepreneurs
00:14
like us who didn’t cheat and take on
00:16
venture capital we’re spending money
00:18
from our own pockets how do we mark it
00:20
in a way the lets us get our products
00:22
and our services and the things that we
00:24
believe in out to the world and yet
00:26
still remain profitable that is the
00:29
question in this podcast we’ll give you
00:31
the answers my name is Russell Brunson
00:33
and welcome to marketing secrets alright
00:40
everyone so this last week we did an
00:44
affiliate event for my top 20 affiliates
00:46
for the expert seekers book which is
00:48
really cool Malphite I heard of boys and
00:50
we hung out we shared ideas we talked
00:51
and it was really really cool in fact
00:54
the next few episodes of the podcast I’m
00:56
actually gonna do right here my home
00:57
office I’m here right now and I’ve got
00:59
my notebook with a whole inch of cool
01:00
stuff and there are a whole bunch of
01:02
really good takeaways that I think we’re
01:05
value enough to share with you we all
01:07
stopped in to film the event so I’m
01:08
gonna get Brandon on my team to grab
01:10
some those clips and plug them into here
01:11
so you can actually see some of the
01:13
footage of some of the ideas and the
01:14
concepts I think are really really
01:16
important I know the last few podcasts
01:17
I’ve done have been someone who looks
01:20
like hour-long many minutes and so I’m
01:22
gonna get back to a shorter form and to
01:24
share some of the really really cool
01:25
things so first time I talked about is
01:27
on jld John Lee Dumas from entre Ron
01:31
fire who is I think the number one click
01:34
Falls affiliate right now he’s gonna be
01:35
the first affiliate and cliff phones
01:37
making million dollars himself that’s
01:38
his goal and he’s killing it he’s also
01:41
probably the lowest maintenance if not
01:42
the lowest maintenance affiliates I’ve
01:44
ever had and partners like he’s just
01:46
awesome dude and love him love working
01:48
with him and it’s awesome in he was at
01:50
the event and it was cool that we hadn’t
01:53
could do some Q&A; with the group and
01:55
somebody asked him said hey I’m building
01:57
a podcast and first thing jail they
02:00
asked like what was it for and then I
02:01
quote for this kind of person this kind
02:03
of person this kind of person he’s like
02:05
there’s your problem he’s like you need
02:06
to identify exactly who your person is
02:08
and then he went to this like state
02:10
where he just shared exactly who his
02:12
dream
02:13
customers dream client was and I’ve
02:15
never in the history of me doing this
02:17
business which is now 14 or 15 years
02:19
hurts someone more perfectly explaining
02:22
their customer avatar then jail deeded
02:25
at that moment I’m so glad we got on
02:26
film so I’m gonna play that clip for you
02:28
right now so you can see exactly what
02:30
you said and as you’re listening this I
02:33
want you thinking through that because
02:35
that is how clear you have to be on
02:37
exactly who your customer is and that
02:40
way you create your product your podcast
02:41
your whatever it is you’re doing you
02:43
match it to your customer and that is a
02:45
seeker so let me show that clip right
02:47
now so who’s your perfect listener our
02:49
perfect listener would be a business
02:51
owner or an entrepreneur or a real
02:52
estate investor so that’s really vague
02:55
like perfect listener should just be
02:57
that that one individual that like you
02:59
would see is like the perfect ideal
03:01
client cuz once you’ve kind of made that
03:03
that step in that decision as a podcast
03:05
host everything changes so like for me
03:07
when I was trying to figure out like
03:08
what I wanted entrepreneur fire to be I
03:10
was overwhelmed because it was really
03:11
hard for me to kind of find what that
03:12
path that I wanted to take my listeners
03:15
on and when I really sat down and said
03:18
okay my listener is my avatar is Jimmy
03:22
he’s 37 years old he has a wife and two
03:24
kids ages three to five he drives by
03:26
himself to work every single day so
03:27
25-minute commute to work he gets to a
03:29
cubicle the job he hates for nine hours
03:32
you know just done with his job drives
03:34
home so 35 minute commute homes he gets
03:36
stuck in a little bit of traffic get
03:37
some home he hangs out with his kids has
03:39
dinner with his family was his kids Abed
03:41
hangs out with his wife and then he has
03:43
a little Jimmy pity party at the end of
03:45
every single night because he’s sitting
03:47
on the couch saying why do I spend 90%
03:49
of my waking hours doing things I don’t
03:51
enjoy doing commuting to a job I don’t
03:53
like being at a job I don’t like
03:55
commuting home and only 10% of my waking
03:57
hours doing things that I love my
03:59
explaining time with my kids and my
04:00
family and Jimmy is my avatar like he’s
04:04
the person that as he’s driving to work
04:06
should be listening to entrepreneur on
04:07
fire so that when my guest is sharing
04:09
their worst entrepreneurial moments he
04:11
can understand that it’s okay to fail
04:12
and like that you can learn lessons from
04:14
failure and that when he’s driving home
04:16
and my guest talks about their aha
04:18
moment he can talk about how you taken
04:20
aha moment and turn it into success and
04:22
then instead of having that pity party
04:23
at night you know by himself on a couch
04:25
he can listen to
04:26
lightning round where my guess is
04:28
showing their best advice they’ve ever
04:30
had their favorite book their favorite
04:31
resource and so we can start to put
04:33
together the pieces of the puzzle and so
04:35
for me now whenever I come up to any
04:37
question I have about the the direction
04:39
of my podcast I go to my avatar and I
04:41
say WWJD like what would Jimmy do and
04:44
like I know from that one answer like
04:47
that that’s the way that I got to go so
04:49
if you sit down and you really say hey
04:51
this is the one perfect listener of my
04:54
podcast then you’re gonna know that
04:56
person is that now you’re gonna know
04:57
where that person hangs out what
04:58
facebook groups are in what LinkedIn
05:00
groups are in like how to advertise to
05:02
them like what lead magnet is gonna be
05:04
appealing to them on Facebook that’s
05:05
gonna get them to download it and be
05:07
able to to be promoted to your show and
05:09
again this is your ideal perfect client
05:12
like you could probably picture right
05:13
now this person that whenever he sits
05:15
down in front of you just like dude
05:16
you’re like my favorite client and he’s
05:18
like I know I’m your favorite client and
05:19
like that’s the person that like you
05:21
want to be drawing in so like if you sit
05:23
down and really just figure out who your
05:26
perfect one ideal listener is everything
05:29
changes from that point forward and all
05:30
the decisions you make are based off of
05:32
that and so every piece of content you
05:33
make for your podcast is speaking to
05:35
that avatar that one person every every
05:39
call-to-action you give in every intro
05:42
and every call-to-action in there the
05:43
outro is for a specific purpose so for
05:46
instance in my podcast entrenar fire
05:48
you’ll hear me I have seven rotating
05:51
calls to action on my intros and outros
05:53
ones gonna say hey this is John Lee
05:55
Dumas I’m entrepreneur on fire where I
05:57
interview the world’s most successful
05:58
entrepreneur seven days a week by the
06:01
way if you’re struggling with a goal
06:02
right now you should check out the
06:03
freedom journal because I teach you how
06:04
to accomplish a number one goal in 100
06:06
days so visit the freedom journal com
06:09
and that will be one call to action that
06:10
will bring people down one specific
06:12
funnel that will result in them
06:14
purchasing my journal the freedom
06:16
journal for $39 and then I have the call
06:19
to action in my outro that says hey guys
06:21
hope you enjoyed the chat with Russell
06:22
today he rocked the mic as always oh by
06:25
the way if you’re thinking about
06:26
creating your own course your own
06:28
podcast I have a free course called free
06:30
podcast course that will teach how to
06:31
creates grow and monetize your own
06:34
podcast in 15 days and so then they’ll
06:36
go to that URL there sign up for the
06:38
free podcasting course which will lead
06:40
them to my free
06:40
master class which I do every single
06:42
every two weeks which is live and then
06:45
that master class will lead to me
06:46
pitching them podcasters paradise which
06:48
which is what we have for our premium
06:50
podcasts and communities so every single
06:52
call to action I have is for Jimmy to
06:55
take them into one of my seven or eight
06:57
functioning funnels that I have to
06:59
result in some kind of revenue being
07:01
generated at the end so I think that the
07:03
steps you can and should take is really
07:05
nail your avatar understand who that
07:07
person is as an individual and then
07:09
start creating one two three calls to
07:12
action that you’re using in your intros
07:14
in your outros that are getting them
07:15
into the beginning part of a funnel
07:17
that’s going to result in your ideal
07:19
action which might be a phone call which
07:20
might be you know whatever that you know
07:23
investing their first dollar with your
07:24
company whatever that result is but
07:27
that’s the funnel you’re taking them and
07:28
does that make sense I hope you guys
07:30
loved that it was like as he was talking
07:32
I was like trying to take notes oh my
07:33
god no good we’ve got a video so it’s
07:38
pretty powerful and I want to make sure
07:39
you guys all know your customer avatar
07:41
that clear as well if not it’s time to
07:44
do homework stop the podcast and go
07:46
think through that because as soon as
07:48
becomes that tangible where you know who
07:50
they are everything else becomes easier
07:51
so that’s that makes you have so much
07:53
for listening and we’ll see you on next
07:54
week’s episode of the marking seekers
07:56
podcast would you like to see behind the
07:59
scenes of what we’re actually doing each
08:01
day to grow our company
08:02
if so then go subscribe to our free
08:04
behind the scenes reality TV show at
08:08

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.