Secret #28: What Are The Rules You Filter Your Opportunities Through?

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody this is Russell I
00:01
want to welcome you back to the
00:03
marketing secrets podcast this episode
00:04
I’m gonna be talking about some of the
00:06
rules you set up before you say yes to
00:08
any project so the big question is this
00:12
power ons Brewers like us you didn’t
00:15
cheat and take on venture capital for
00:17
spending money from our own pockets how
00:19
do we mark it in a way the lets us get
00:21
our products and our services and the
00:23
things that you believe in out to the
00:24
world and yet still remain profitable
00:27
that is the question in this podcast
00:30
we’ll give you the answers
00:32
my name is Russell Brunson and welcome
00:34
to marketing secrets alright so for
00:41
today’s podcast again this is another
00:44
cool thing that we got from the flip
00:45
mastermind group so one of my friends
00:48
his name is Garrett Pearson
00:49
he runs a bunch of cool companies and
00:51
we’re actually launching company soon
00:52
together which I’m really excited for I
00:54
won’t ruin the surprise for yet but it
00:57
is amazing and you’re gonna go crazy and
01:00
should I tell you more after you see the
01:04
webinar you will want to create a
01:06
software program inside of your company
01:07
that’s why I’m giving you okay what that
01:09
said so um Garrett came he kind of
01:12
showed the the the business we’re
01:14
building together kind of presented to
01:15
all the affiliates because again I think
01:17
that every affiliate I think every
01:18
business should have software component
01:20
to it I think you’re kind of crazy if
01:21
you don’t of all the businesses I’ve
01:23
been and I’ve been in supplements info
01:25
products ecommerce like everything like
01:27
by far my favorite business ever is
01:29
software which is probably why I love
01:31
software as you can tell but one thing
01:34
that Garrett talked about is they have a
01:36
list of rules that they before they see
01:39
a project cuz he said he’s like I have a
01:41
new idea for a new software product
01:42
every hour and he’s like if we didn’t
01:44
have a filter and first when he got
01:46
started he didn’t he just would create
01:48
everything and he said we created this
01:50
filter and so I asked him if he’d share
01:52
that filter with everyone during the
01:53
mastermind event so I’m gonna have him
01:55
share that filter i’ma show you guys
01:56
that clip right now and his folks are
01:57
maybe different than your filter but
01:59
listen to this because you need to
02:01
create your own filter and I struggle
02:02
with it as well so many Co opportunities
02:04
come by and I’m just like yes yes yes I
02:06
gotta say yes and it’s like no you have
02:08
to create a filter otherwise it’ll
02:09
consume your whole business in your
02:11
whole life and something
02:12
working on and so it was a good reminder
02:14
for me and so I want to hear you guys
02:16
hear Garrett’s his filter he runs things
02:19
through before he jumps in and says yes
02:21
to a project so let me show you that
02:22
clip right now we had to come up with a
02:24
way to to stop us from doing too much
02:28
because you have to focus like Russell
02:30
said you have to focus so here’s how we
02:33
we stay grounded and we don’t we don’t
02:37
do a software if it doesn’t pass all of
02:40
these things Kay so is it sexy does your
02:43
project feel a need or want in a
02:46
desirable attractive way I mean it’s
02:48
pretty obvious right you’ve got to find
02:49
something that people want more
02:53
importantly in the software world is it
02:56
sticky okay so in the software world if
03:00
you want recurring billing you want
03:02
recurring revenue you need somebody
03:04
that’s gonna pay you over and over and
03:06
over again
03:07
month after month okay or year after
03:09
year so is it sticky is it going to be
03:12
difficult or painful for a client to
03:14
stop using our software so clickfunnels
03:16
is a good example I don’t know what
03:20
Russell’s churn rate is and that’s
03:21
people that stop using it but what the
03:24
amount of users he has it you know he
03:26
that’s just part of doing business in
03:28
the software world but it’s super sticky
03:31
because if you’ve got ten funnels you’re
03:34
not gonna leave right huh even if you
03:39
exactly you’re not gonna leave right and
03:42
so are our shopper approved software
03:44
it’s a rating and review software free
03:46
for ecommerce companies they start using
03:48
us they they get even 50 reviews they’re
03:51
gonna stay with us forever and keep
03:52
paying us and paying us paying us okay
03:55
so is it sticky that’s really really
03:57
important so for example with with
04:01
allison’s it’s it’s definitely sexy
04:04
right it’s definitely sticky because
04:07
you’re gonna keep using it over and over
04:10
again hopefully and so that people are
04:13
gonna keep paying your month after month
04:15
can you charge recurring billing we
04:18
don’t do anything unless we can charge
04:19
recurring billing and so it’s very very
04:23
important because
04:26
the recurring billing is where
04:27
software’s as we’ve already talked about
04:29
today where why it’s the ninth wonder of
04:31
the world can you sell it via call
04:33
center now this is for us these these
04:36
can be different for you guys we’d love
04:39
to sell our products in a call center
04:41
and and so for us if we can’t sell it in
04:46
a call center
04:47
now for example where something wouldn’t
04:49
work for us if it’s 47 bucks a month
04:51
because we can’t sell that in a call
04:53
center because our guys won’t make
04:56
enough money right ourselves our sales
04:58
team won’t make enough money so if we
05:00
can’t sell it in a call center then we
05:02
don’t generally do it can you promote it
05:05
to your existing customers target market
05:07
now this is for us because we already
05:09
have software in different in certain
05:12
niches right so we try and build stuff
05:15
that we can sell to our existing
05:16
customers or that market so we don’t if
05:19
now this this software funnels is an
05:22
exception but sometimes you gotta make
05:26
exceptions right is it programming
05:29
programming excessive if it takes us
05:31
more than six to eight months to develop
05:33
with one or two programmers generally we
05:36
won’t do it okay is it customer service
05:40
friendly it’s got to be customer service
05:46
friendly or it’s going to be a nightmare
05:49
to to work with over time right so those
05:53
are the things that we go through and if
05:55
it doesn’t pass those we don’t do it
05:57
alright
05:58
so to recap what Guerra said is it sexy
06:01
is it sticky can you charge recurring
06:04
can you sell through a call center can
06:05
you promote to existing customers is
06:07
that a it’s a programming excessive and
06:10
support friendly like for them those are
06:12
the filters they need to have maybe
06:14
you’ll have to have the same filters for
06:15
you something I don’t want to call
06:16
Center me that’s the opposite feels like
06:17
it cannot be sold the call centers gotta
06:19
be sold all night but you got to pick
06:21
like your rules like these are the rules
06:22
of what I’m willing to do and not
06:24
willing to do otherwise as I found in my
06:27
life and I still struggle with it’s like
06:29
I said if you’re not careful you would
06:32
committed to too much stuff if you
06:34
suffer from over-commitment
06:35
that’s the problem and I would
06:38
definitely say that I fall in this trap
06:39
if I just been interesting in the last
06:43
two weeks two people have been placed
06:46
into my life it’s been interesting one
06:50
from some I haven’t seen in 16 or 17
06:52
years a spiritual leader do I have so
06:54
much respect for I haven’t heard from
06:56
this they get six or seven years I hear
06:58
from him and like a couple weeks later
06:59
he’s in my office sitting there talking
07:01
to me and then he’s gone and then just
07:03
today happen again
07:04
again some I respect a ton and both one
07:07
basically almost word-for-word so the
07:09
same thing like Russell you got to slow
07:11
down you need to be in this for the long
07:13
haul that’s like I think God is telling
07:17
me something consistently and I’m
07:20
hearing it loud and clear and now I’m
07:22
trying to figure out myself like okay I
07:24
gotta create my filters I got to create
07:25
these rules for myself because as you
07:29
guys probably see I’m running faster now
07:31
we’re doing a lot of stuff which is good
07:32
it’s fun I love it but same time I can
07:34
find my care if I’m gonna burn out and I
07:35
need to be in this long haul for myself
07:38
to keep me happy long term in my life
07:40
for my customers for my partners for our
07:42
employees for for everyone so just a
07:45
good reminder for me and hopefully for
07:47
you as well thanks Eve listening to
07:49
marketing series podcast I hope you
07:51
appreciate it if you do if you learned
07:52
anything please share this with your
07:54
friends please come into iTunes come
07:55
comment let us know and we’ll talk to
07:57
you soon bye everybody
07:59
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08:01
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08:03
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08:05
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08:08
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The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.