Secret #29: The Secrets Of "Validation"

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody’s russell brunson
00:01
and welcome you to another episode of
00:03
marketing secrets podcast this one we’re
00:06
staying in the affiliate event I got so
00:09
many more cool things to share with you
00:10
guys I want to talk about the concept
00:12
that was brought to my attention again
00:14
called validation so the big question is
00:18
this power onto Brewers like us you
00:21
didn’t cheat and take on venture capital
00:22
we’re spending money from our own
00:24
pockets how do we mark it in a way the
00:26
lets us get our products and our
00:28
services and the things that you believe
00:30
in out to the world and yet still remain
00:32
profitable that is the question in this
00:35
podcast we’ll give you the answers
00:38
my name is Russell Brunson and welcome
00:40
to marketing secrets alright so at this
00:47
fluid mastermind group our top 20
00:50
phileas were there and one of the people
00:51
who came was an unlikely person on our
00:55
leader board
00:56
I say unlikely because I didn’t know
00:58
much about her prior to this but now
00:59
that I know her it was very likely she
01:01
is she there’s a reason why she’s
01:04
successful and I hope she knows that if
01:06
she’s listening us but but as Julie and
01:10
he has watched it to the contest she saw
01:11
it and she did awesome throughout the
01:13
contest and she came in and then it
01:15
being on the the top-ten leaderboard and
01:17
it being like number 4 I believe in this
01:19
contest
01:19
and she just become the first click
01:21
Tom’s late to win a car
01:23
Julie story and a whole bunch of other
01:24
just awesome stuff and was interesting
01:27
she’s joined this contest I didn’t know
01:29
these things it was in the middle of her
01:30
moving she’s the middle her own product
01:31
launch bunch of stuff and she started
01:33
going and and she started trying to be
01:36
part of this this this launch and help
01:38
support us and thrive launch first off I
01:42
guess I and I didn’t know this you know
01:44
a bunch people didn’t Facebook live to
01:46
me she wanted to Facebook live and gets
01:47
reached out today and and asked names
01:50
like I can’t like Wells’s got like 30 a
01:52
day and you just can’t do it and you
01:54
know and rightfully so she was kind of
01:56
upset about that and a little while
01:59
later you know other things happen and
02:00
she kind of blew up and it was funny and
02:01
it was first time like I had been she’d
02:03
really been brought to my attention I
02:04
was watching her videos I was just like
02:06
I think man you know she’s killing
02:08
herself trying to help support us and
02:09
like I was so grateful for that and and
02:11
and
02:12
tonight she was upset which always adds
02:14
a little layer of whatever and I was
02:17
reading through the I saw her video and
02:19
I was just like first one’s kind of hurt
02:20
like oh man and then in your comments
02:22
the more I start reading I was like I
02:23
think you said something she kind of
02:25
dropped it like in a comment like you
02:27
only let me do an interview with him and
02:28
I was like she’s wanted an interview so
02:30
I just post like do you just want me to
02:32
interview like we can do that and show
02:34
back yes I loved him like okay look
02:36
that’s it let’s just do that we find and
02:38
we end up doing an interview and she
02:39
sold a bunch of books and she kept doing
02:40
it she had to be in number four and she
02:42
came to Savannah she was talking about
02:43
like getting the top ten or fifteen
02:45
different things that she learned to
02:46
affiliate contest which was really
02:47
really cool him I’m not gonna share all
02:49
because you know obviously we won
02:51
you know a lot of stuff that was a share
02:52
of the event is private for those who
02:54
were there but one of the things that
02:56
was interesting that she talked about
02:59
was just validation and how us about how
03:03
helped me in Dave would warranty and how
03:06
us validating her is what got her to
03:08
keep moving forward and I’ma show that
03:10
clip really quick she has some kind of
03:11
just hear her say in her own words why
03:13
those so importance was interesting in a
03:15
way is to hear that and then we come
03:17
back on and talk about that because it’s
03:19
important to so many so many aspects of
03:21
our life so let’s watch that clip right
03:22
now at one point in the in the contest I
03:24
was angry I was really angry because I
03:27
had asked for an interview and I didn’t
03:29
get one and then I saw other people
03:31
getting one who were like further down
03:32
the list than me and I was just I was
03:34
mad and I felt like I was missing out
03:36
and I was my feelings were hurt but I
03:38
was angry and so I posted on Facebook
03:40
that’s mad about the $20 bid and and I
03:43
also didn’t understand the context of
03:45
the whole dream 100 because I had never
03:46
gotten any of the other packages because
03:47
I wasn’t part of Russell’s dream 100 so
03:50
I felt like I was in this ridiculous
03:52
game where the rules were changing and I
03:53
wanted their attention I wasn’t getting
03:55
it well Dave and Russell both validated
03:59
me and from that moment on I went from
04:02
like I don’t know if I want to do this
04:04
maybe I’m gonna quit - I’m your I’m
04:08
yours forever like it the validation
04:10
that happened that that that moment of
04:13
being able to reach out and say I see
04:15
you I see what you’re doing I’m
04:17
appreciative do you want an interview
04:20
change like I had all kinds of
04:23
motivation that I never had before so in
04:24
my own business
04:26
when I see my customers and my clients
04:28
floundering but they’re really trying
04:30
I’m not talking about the trolls and the
04:32
thugs and the the people who are just
04:33
like the complainers but like the people
04:35
who are really trying and they’re
04:37
they’re just like drowning that one seed
04:40
of like hey I hear you could change
04:44
everything and that’s what it did for me
04:45
because I was like ready to quit and
04:47
then Russell and Dave reached out and I
04:48
was like I’m not quitting and I changed
04:52
it for me when you guys reached out I
04:53
was I was done
04:55
so in business that matters to me and
04:59
that’s how I think I’ve created
05:01
customers for life in my own business
05:03
and why I got as far as I did
05:05
it’s interesting huh how how us
05:07
validating her got her to go and and do
05:10
these things into and to do stuff and I
05:12
started thinking back about my life and
05:14
back to Brandon Fisher who’s you know
05:16
one of our main video guys he talked
05:18
about - as well like like what I
05:21
validate him or something Bala dates his
05:23
work or whatever might be how powerful
05:25
that is and a lot of times and I forget
05:28
this and I wish I was better at it but a
05:33
lot of times like your employees or your
05:35
spouse or your kids like a lot of us are
05:37
doing stuff because they because they
05:38
love you and they appreciate you and
05:40
they and they want you to be happy I
05:41
think sometimes pushing the business
05:42
world you know we caught up and I hope
05:44
you what they want they want to raise
05:46
they want to you know me think about
05:47
that cuz that’s like the monetary side
05:48
of but a lot of times it’s a lot be like
05:50
that’s that’s important obviously but
05:52
like with more important sometimes is
05:54
validation like saying hey thank you hey
05:56
like you did a great job Hey and a nice
06:00
I don’t I’m not perfect that I struggle
06:01
with that I wish I was I wish I was
06:03
better that but it kind of brought it
06:05
back to like my attention and you know I
06:08
feel like the team that we’ve built at
06:10
clickfunnels a second to none and and I
06:14
feel like one of my roles I need become
06:15
better at is validating people and just
06:17
thinking before they do and like tell
06:19
them they did a good job and things like
06:20
that so I’m gonna making more of a
06:21
conscious effort of that to do more
06:24
often and because yeah my it’s been
06:28
interesting is I’ve built this company
06:30
with him with my t-mike and even I said
06:33
the word eye right there so I’ve been
06:34
building I felt like that’s not true I
06:35
was like is that we’re like I was like
06:38
that wasn’t true
06:39
so let me sit back like as we’ve been
06:40
building click phones cuz it has not
06:42
been me it’s been a team an army of the
06:45
most amazing people on earth who have
06:48
built that together a a lot of times
06:52
people think it’s me cuz like my I’m the
06:53
you know the bouncing monkey like woah
06:55
clickfunnels but you know I’m just one
06:58
little one little piece of this this
06:59
machine that’s been growing and it’s
07:01
like all times I get validation from the
07:04
market so it makes me feel good you know
07:06
people like my comments they comment or
07:08
they share whatever and like I get the
07:10
pat on the back for a job well done but
07:12
the rest of the team like they don’t
07:14
they don’t necessarily get that this is
07:16
coming from me or coming from somebody
07:17
else and so I think some of that I
07:20
forget that because I get the little ego
07:22
boost I mean that’s why I mean honestly
07:24
why do i why do I share somebody is why
07:26
do podcasts what I do so much stuff it’s
07:27
like I like the validation I like when I
07:28
put something cool out there and people
07:29
like dude that was awesome like I get
07:31
that validation and I think too often I
07:35
don’t give it to people who are the the
07:38
rest of the are maybe behind what we’re
07:40
doing and and a lot has my family my
07:43
kids my wife and so anyway it was a good
07:46
reminder for me it was humbling and I
07:47
hope it’s good reminder for you too so
07:49
that said thanks again for listening to
07:51
this episode of the marketing seekers
07:53
podcast if you love this episode if you
07:55
love anything you’ve learned so far
07:56
please show the other people know about
07:57
it you last I checked we’re number five
08:00
in the business category we would beat
08:02
now some of the legends and they’ve been
08:04
there for a long time now and the women
08:06
gets number one is you guys sharing this
08:07
telling other people about it
08:09
binge listening in fact the best thing
08:11
to increase the ratings of the the
08:14
podcast for all of us if he has to binge
08:16
list is so if you like this one go back
08:17
to episode number one and go through all
08:19
these things together this weekend and
08:20
the spins listen together to be kind of
08:22
fun and appreciate you guys will see us
08:25
in the next episode bye would you like
08:28
to see behind the scenes of what we’re
08:29
actually doing each day to grow our
08:31
company if so then go subscribe to our
08:33
free behind the scenes reality TV show
08:36
at www.funnelhacker.tv

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.