Secret #30: 68% Of Your Visitors Never Even See Your Funnel

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody’s russell brunson
00:01
and welcome to the last of the seekers I
00:04
want to share with you from the
00:05
affiliate mastermind this one has to do
00:07
with page low tens so the big question
00:11
is this power on sewers like us you did
00:15
cheat and take on venture capital for
00:17
spending money from our own pockets how
00:19
do we market in a way to let us get our
00:21
products and our services and the things
00:23
that we believe in outs of the world and
00:25
yet still remain profitable that is the
00:28
question in this podcast we’ll give you
00:31
the answers my name is Russell Brunson
00:33
and welcome to marketing secrets okay I
00:40
hope you have enjoyed some of the recap
00:41
soup here to share this week there’s one
00:43
more cool thing I want to share with you
00:45
I’m not gonna actually the video clip of
00:46
it but I do want to explain the concept
00:50
because I think it’s pretty
00:51
I think it’s valid I think it’s
00:53
interesting and sometime gonna be
00:55
testing it’s worth it for all you guys
00:56
as well so it’s actually from Trevor
00:57
Chapman and Trevor is were made of
00:59
circle members who was there and it’s
01:01
interesting he was talking about he was
01:04
doing officer stuff with his funnel
01:05
trying figure things out and he I’m
01:06
starting put Google Analytics on stuff
01:08
to look deeper at everything and as he
01:10
was looking analytics he was trying to
01:11
figure it out and couldn’t find someone
01:12
so he’s like I gotta dig deep in this
01:13
inside to figure some stuff out and a
01:15
couple of things he found were
01:16
interesting that again I think it’s
01:18
worth listening to so number one he said
01:21
that basically the 68% of visitors were
01:26
ly I don’t those his page was this is an
01:28
industry staff from Google Analytics but
01:30
sixty percent people leave the page
01:32
before finished loads to see your ad
01:34
that they click on it come onto the page
01:36
page starts loading and 68 percent of
01:38
them leave before the page finishes
01:40
loading which is interesting and so he
01:43
started going back in and start saying
01:44
okay my page loads you slow what I
01:46
needed any like increase my my page load
01:49
speed because I get more you know if I’m
01:51
losing six to eight percent people with
01:52
four paging loads like like that’s more
01:54
you know two-thirds of my traffic or
01:56
whatever that whatever the algorithm
01:59
that never you see my ad and we start
02:02
doing stuff to lower the lower things
02:04
like lowering the image size is lowering
02:05
you know page size and page structure of
02:07
a buncha stuff like that and increasing
02:09
how faster the page loaded and he got
02:11
his from whatever I camera how much
02:13
how much he decreased the low time but
02:15
for Mike 25 30 seconds down to ten
02:17
seconds down to five seconds and he did
02:19
that he like two to three exes income
02:21
not by changing the page or the ad or
02:23
anything just by just by reducing like
02:26
increasing the page load time which was
02:28
like super fast and in fact he kind of
02:30
mocking he gotta tease me because the
02:32
click phone is like on one page right
02:33
now I think I robbed my cells the images
02:35
but takes almost 30 full seconds to load
02:37
the entire page and he was like I make
02:39
60 if some people never even see that
02:40
thing like that sucks and so it was
02:45
kinda interesting that he made another
02:46
observation that for me a super
02:48
fascinating we talked about how people
02:50
like me a lot of time to say well ugly
02:52
pages convert better or your pages out
02:54
and like webinar registration pages
02:56
without a video on it
02:57
in Crete you know increased conversion
02:59
it’s all sort Stephanie’s like you say
03:01
how thought it was because you know
03:02
because of whatever like ugly pages
03:04
convert but it’s like no the problem is
03:05
like a lot there’s pretty pages take way
03:07
longer to load right like the beautiful
03:09
size the background images and all these
03:11
you know video files a lot all kind of
03:13
stuff just takes longer to load and
03:15
that’s why people are leaving where the
03:17
ugly ones it’s just like HTML code
03:19
there’s images or there’s text and some
03:21
stuff they load faster therefore
03:23
therefore you know instead of 60 if some
03:27
people leaving maybe drops down to 23
03:28
you see it like twice as much traffic
03:30
just by increasing loads of speed time
03:32
and I thought that was fascinating and
03:35
interesting so I’m gonna be doing some
03:36
more testing but I wanted to show you
03:39
guys with everyone as you didn’t because
03:40
I don’t know 100 cent of you know I
03:42
would say I take everything a grain of
03:43
salt but I do think he’s onto something
03:44
I do think the page load time is
03:46
interesting I do know on the click from
03:48
side this is something should be
03:49
comforting to you guys Todd spends time
03:51
every single month trying to decrease
03:52
the page load speed on our side of doing
03:55
stuff to optimize the pages get the code
03:56
out fast like all those kind of things
03:58
for the page loads having faster in fact
04:00
I’ve seen over the last in probably a
04:02
year I’ve seen him shave like the
04:04
cross-network
04:05
wide the tens of millions of pages a
04:07
week people view every single day in
04:09
ours
04:09
shaving time off by multiple seconds and
04:12
so we’re always optimizing our side but
04:14
you guys that you’re building pages and
04:16
click phones just know that know that
04:17
like man if I have a background image
04:18
like how big is that file if it’s three
04:21
Meg’s I got three those things that’s
04:22
nine Meg’s just in background images
04:24
that’s not good especially pulling on
04:25
your phone or multiple it gets really
04:28
in fact we just created a new tool
04:30
inside a phone the university fills your
04:31
family members it should be there by the
04:33
time you’re here but it’s an image
04:35
resizer I had Dora on my team bill a
04:39
little software app or basically you
04:40
take background image you throw in this
04:41
thing and we’ll do it’ll take an image
04:43
that’s like 3 or 4 Meg’s you click a
04:45
button and it’ll pop the image back out
04:46
looks exactly the same but it decreases
04:48
the image size like 3 or 4 Meg’s like
04:50
300 megabytes whatever so it’s like 1/10
04:53
the size and so I’m going back to an all
04:55
my old image just like my Ecover image
04:56
is my picture image like all any image
04:58
I’ll uploaded click funnels I have on a
04:59
page I’m putting back to that thing you
05:01
know and and shrinking the size of it to
05:04
increase page load time and so just know
05:07
those are things that you should be
05:08
looking at because and if you can
05:11
increase your conversion by 10% 20% 30%
05:13
just by a limit just loading fast right
05:16
that’s a lot of money without having to
05:18
learn a write better copy or do any of
05:20
those kind of things just page load time
05:23
so church Adam thanks for bringing that
05:25
top of mind to me and hopefully
05:27
everyone’s listening on the podcast
05:28
something definitely worth doing and
05:30
something it should all look at so with
05:32
that said I hope you guys enjoyed this
05:33
episode of marketing seekers podcast if
05:35
you love this episode couple things
05:36
number one please go and share with
05:38
those who love tell them to go subscribe
05:40
and listen number two please leave a
05:43
comment I do read the comments over to
05:44
iTunes comm leave a comment let me know
05:46
and number three the best thing you can
05:49
do to increase us right now at last I
05:50
checked we’re number five in the
05:51
business category for me number one it’s
05:53
all about listing time the more you
05:54
listen the higher we get ranked so go
05:56
and binge listen go back to episode
05:57
number one click play and let’s catch up
05:59
on in the last five years together
06:01
basically since we started launching
06:03
click funnels about time launches
06:04
podcast and you get here the ups and the
06:06
downs behind the scenes everything we
06:08
did to go from 0 to 100 million dollars
06:10
in sales and it’s all free here on the
06:11
podcast you just got to go binge listen
06:13
at the very beginning so come back to
06:15
episode ones have some fun and I hope
06:16
you guys appreciate I hope you guys
06:18
enjoy the podcast appreciate has been on
06:20
here and fuck you soon bye
06:22
want more marketing secrets if so then
06:25
go get your copies of my two
06:26
best-selling books book number one is
06:28
called expert secrets and you get a free
06:30
copy at expert seekers calm then book
06:33
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06:34
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06:37
inside these two books you’ll find my
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startup company in the world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.