Secret #31: The Four Levels Of Value

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody this russell brunson
00:01
welcome to a very special impromptu
00:03
marketing seekers podcast it’s got an
00:05
inner circle call and it was so awesome
00:06
I wanted to share with you so the big
00:10
question is this power entrepreneurs
00:12
like us who didn’t cheat and take on
00:14
venture capital we’re spending money
00:16
from our own pockets how do we market in
00:19
a way the lets us get our products and
00:20
our services and the things that we
00:22
believe in out to the world and yet
00:24
still remain profitable that is the
00:27
question in this podcast we’ll give you
00:29
the answers my name is Russell Brunson
00:31
and welcome to marketing secrets so I’ve
00:39
monitor circle call inner circle are my
00:41
25 k members and there’s hundred of them
00:43
and we have with group close to hundred
00:44
people and one of my so every once month
00:46
I do console calls with Alton and one of
00:49
them today was with Myron golden who is
00:50
one of coolest people in the world and
00:52
in the middle of this thing he dropped
00:54
like 1012 minutes of the coolest thing
00:57
about how income in the different levels
00:59
of income and like it was so good i I
01:01
want to share something after you hear
01:02
he tripped on it for like 15 I was like
01:04
okay put that on the podcast and he was
01:06
like pure man so I’m like ah so I’m
01:08
doing this real quick for a jump on the
01:09
next call I’m gonna plug this clip in
01:11
here this hope you understand the levels
01:14
of income and if you’re stuck and where
01:15
you needed shift and head like what
01:16
those changes are for you to get to
01:17
where you want to be from income from
01:19
finance standpoint and it’s awesome so
01:20
listen right now and I hope you enjoyed
01:22
this episode of the marketing secrets
01:24
podcast there’s a reason people who make
01:27
a lot of money make a lot of money
01:28
there’s a reason people who make a
01:29
little money make a little money and
01:30
because income is the result of value
01:34
created and offered in the marketplace
01:35
right so value is what creates income
01:38
and there are four levels of value and
01:42
if you’re operating on one of the lower
01:44
levels you can only make so much money
01:46
alright so the and I’ll just tell you
01:48
what the four levels of value are so you
01:49
can kind of wrap your mind around you’re
01:51
there for a bet there are four levels
01:53
but there are five resources the top
01:55
level of value you have two resources
01:57
you can use so every level has one
01:58
resource but the top level has two
02:01
resources so the lowest level of value
02:03
is implementation that’s the lowest
02:06
level of value that is the people who do
02:08
the thing so if you do the thing you’re
02:10
the person who does
02:11
you make the least amount of money and
02:12
and I basically tell to you from the
02:14
presentation if you’re an implementer I
02:16
know how much money you make
02:17
somewhere between minimum wage and
02:20
$80,000 you make minimum wage if you’re
02:23
like working as housekeeping staff at a
02:26
hotel or McDonald’s or whatever you make
02:28
80,000 a year if you’re like a mechanic
02:31
that works on Rolls Royces or Bentley’s
02:32
or something right so that’s your income
02:34
window and then the next level of value
02:37
by the way the resource that you use at
02:40
that level is your muscles you use your
02:42
muscles to make one by the way I
02:44
shouldn’t show that on a camera but to
02:46
protect anyway anyway part of my corn
02:52
I’m a corny dude what can I say Sarah so
02:56
so the resources you use your muscles to
02:59
make money in the whole premise of the
03:02
concept is that money is spiritual in
03:05
nature it is not materialistic in nature
03:07
right and so if you’re using a physical
03:09
resource like your muscles to make money
03:12
then your income is going to be limited
03:14
if you want to make more money you have
03:15
to operate at a higher spiritual value a
03:17
higher spiritual level does that make
03:18
sense so far okay so the next level of
03:21
value which is the second to the lowest
03:23
the few resources there or muscle and
03:25
what was the other reason there’s only
03:27
one resource at that look
03:29
that’s your muscle right the top level
03:31
has multiple resources the bottom levels
03:33
only have one that make sense okay so
03:36
the lowest level is implementation the
03:38
second to the lowest level is called
03:40
unification that is your manic the
03:43
resources your management skills you use
03:44
your management skills to make money and
03:46
you’re you don’t do the thing but you
03:49
manage the people who do the thing and
03:50
so you make more money than the people
03:53
who do the thing but you still have a
03:55
limited income you’re gonna make
03:56
somewhere on the low end in between
03:58
$40,000 a year
03:59
on the high end a quarter of a million
04:01
forty thousand if you’re a manager of
04:03
Taco Bell high end quarter of a million
04:06
you’re a middle manager or vice
04:08
president something at Lockheed Martin
04:10
let’s say okay so that’s your income
04:13
window you wanna make more money than
04:14
that like working harder in the same
04:16
level doesn’t make you mama
04:18
right so the next level is called
04:22
communication
04:24
the second to the highest level of value
04:26
communicators are some of the highest
04:28
paid people in the world I’m not talking
04:31
about people who communicate a message
04:32
from their head to somebody else’s head
04:34
but people who communicate a message
04:35
from their heart to somebody else’s
04:36
heart they can make they use their words
04:38
to make people feel something you know
04:40
exactly what that looks like because you
04:42
do it all the time right so so you’re
04:44
communicating a message we use your
04:46
mouth to make money on the low engine to
04:47
make 100 grand on the high end you might
04:49
be hundred million Lillian hundred grand
04:51
parse your you sell cars you make
04:53
$100,000 a year higher than a hundred
04:55
million you’re an actor you’re an a-list
04:57
actor you might make 100 million dollars
04:58
a year you’re Robert Downey jr. you’re a
05:00
you’re a Denzel Washington you’re an
05:03
a-list actor you’re a singer you’re an
05:05
a-list singer you produce albums you’re
05:07
a jay-z’s or an usher you are Beyonce
05:09
you are communicating you’re either an
05:11
author you’re speaker you’re an actor
05:14
you’re songwriter you’re a playwright on
05:16
your salesperson you you you launch this
05:19
business called clickfunnels even though
05:20
you know how to program but you know how
05:22
to communicate the message hashtag just
05:24
say okay has died just say so
05:31
communication is the second highest
05:32
level of value and people who don’t get
05:35
really good at communicating can making
05:36
a lot of money people who resist
05:38
communicating and if I might quote a
05:41
friend of mine who lives out in Boise
05:43
Idaho they just hate money so
05:47
communication is the second highest
05:49
level of value and you use your mouth to
05:51
make money that’s the resource you use
05:52
your mouth and it almost doesn’t even
05:54
seem fair because fares not in fares not
05:56
a real concept doesn’t seem fair that
05:58
people who talk make more money than
06:00
people who move things and hammer nails
06:01
and dig holes but they do I these guys
06:03
come out here and look at my roof today
06:05
the guy told me he’s been working for
06:07
this roofing company for 40-something
06:08
years and the skin was all leathery and
06:10
he’d like sores on his head oh my
06:14
goodness so maybe he uses a muscle to
06:16
make money and he’d been doing it for 40
06:17
years
06:18
aiming so just thought about that just
06:20
now this like sometimes people will be
06:23
physically diligent so they can maintain
06:24
a state of mental laziness right so they
06:28
did they didn’t work hard at learning a
06:29
new thing but don’t work hard at doing
06:31
what’s already not working so anyway so
06:34
that’s the kind of the progression I’m
06:35
taking people and the highest level of
06:37
value
06:38
are you ready drum roll please
06:41
okay highest level of value is
06:43
imagination use your mind can make one
06:46
that’s one of the resources use your
06:48
mind the other resource you use with
06:50
your imagination to make money is money
06:52
so those are the two resources use your
06:54
mind to make money let’s like are there
06:57
people who make money trading stocks and
06:59
options and commodities all suffer the
07:00
people who do that yeah absolutely right
07:03
well are there people who lose money
07:05
doing the same thing yeah what’s the
07:08
difference the difference is how they
07:09
use their mind so your mind is your
07:11
greatest resource for creating wealth
07:15
but most people we’ve been programmed
07:18
our whole life not to think right and
07:19
most people don’t think they think they
07:21
think so they just think they think so
07:23
what they really do is they’re really
07:24
they’re really regurgitating
07:26
pre-programmed responses that were
07:28
programmed to them while they’re plugged
07:29
into the matrix and they think they’re
07:30
having a thought and so mind over money
07:33
mastery is a program where I teach you
07:35
how to use the three highest level
07:37
resources and the two highest levels of
07:39
value I teach you how to use your mouth
07:41
mouth mastery I teach you mind mastery
07:44
and I teach you money mastery that’s why
07:45
it’s called mind or money mastery so
07:48
that’s the that’s the thank you one more
07:52
marketing secrets if so then go get your
07:54
copies of my two best-selling books book
07:56
number one is called expert secrets and
07:58
you get a free copy at expert seekers
08:00
calm then book number two is called
08:02
dot-com secrets and you get your free
08:04
copy at dot-com secrets calm inside
08:06
these two books you’ll find my top
08:08
thirty five secrets and we’ve use to
08:10
become the fastest growing non vc-backed
08:12
SAS startup company in the world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

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