Secret #32: I Get Knocked Down But I Get Up Again

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody’s russell brunson
00:01
welcome to a late night marketing
00:03
seekers podcast so the big question is
00:07
this power arch Brewers like us who
00:10
didn’t cheat and take on venture capital
00:12
we’re spending money from our own
00:13
pockets
00:14
probably market in a way the less
00:16
Hosking our products and our services
00:17
and the things that you believe in out
00:19
to the world and yet still remain
00:21
profitable that is the question in this
00:25
podcast we’ll give you the answers
00:27
my name is Russell Brunson and welcome
00:29
to marketing secrets everyone so hope
00:36
you guys an awesome it’s a beautiful
00:37
night here the crickets out there kind
00:40
of creepy get to the darker spots anyway
00:42
I hope you guys aren’t awesome I want to
00:43
make you guys a video and run a podcast
00:48
today for you guys about something that
00:51
I think is really really really really
00:54
important there we go there’s some white
00:56
for those who are watching the video
00:57
version in our podcast it doesn’t matter
00:59
you hear my voice
01:00
alright so I want to talk about
01:04
something interesting that I kind of
01:06
realized today that I think is what
01:09
keeps a lot of people back and probably
01:12
kept me back a lot when I was first
01:13
getting started you know one thing sorry
01:18
I’m looking for I’m out in the pool
01:20
house drinking some keto OS because I
01:23
love this stuff so have one every
01:25
morning and one every night it is my
01:27
sweets and then that yeah so that’s what
01:32
I’m doing so I’m looking for if you
01:34
wonder what I’m doing and why I’m
01:35
talking weird but what I’m talking about
01:38
is today for example we had a lot of
01:41
crap happened but not like little things
01:43
either like huge things things that are
01:46
devastating like things that I think in
01:48
my past would have crippled notice stop
01:50
like oh and it’s interesting because I
01:54
see people nowadays who are in business
01:56
and they’re moving forward moving
01:56
forward to try and do seven not just
01:58
business honestly it’s like all aspects
02:00
of life is their personal life it’s
02:01
their family life it’s the relationships
02:03
I get it kind of you know it bleeds in a
02:07
lot of different things but for this
02:08
season you know for this purpose it’s
02:11
it’s business we’re so
02:13
really crappy happens you have these
02:14
plans and things you think you’re gonna
02:15
be happening and then hit this wall and
02:17
you’re like you throw your hands up in
02:19
the air and you like I don’t know what
02:20
to do and so you just stop right or you
02:22
just give up and I think there was a
02:24
time but probably did more of that
02:27
and I think then I think I’m lucky
02:29
because I grew up I was a wrestler as
02:30
body as no and so one thing that
02:33
happened in the wrestling is and it
02:36
probably a good thing is I was really
02:38
bad at first
02:38
and so I’d get beat a lot in fact my
02:41
brother Scott who’s gonna be out in this
02:42
video we first started wrestling he’s my
02:44
younger brother and he was beating me at
02:45
first which is like as a Big Brother’s
02:47
really embarrassing right and then
02:48
luckily I loved wrestling he didn’t so I
02:50
was able to pass him but he would’ve
02:52
been beating my whole life which would
02:53
have been really embarrassing but uh but
02:57
because I was getting beat at first like
02:58
I wasn’t like the best kid so I like I
03:00
got beat a lot and then I came back and
03:02
then like I learned how to beat people
03:03
try the best example this is my junior
03:06
in high school I was gonna my goals be a
03:08
state champ but I was gonna make it and
03:09
then what’s interesting is as I was
03:12
going for it my first match my senior
03:17
year or skewed my junior year I
03:19
Russell’s guy Nick Rusk was from hundred
03:21
high school and I started I was the ice
03:24
coming out anyway I told her when I was
03:27
gonna be state champ bust you know
03:28
talking all the you know all the
03:29
confidence stuff and my very first match
03:31
awesome Nick fresco is who’s returning
03:32
he took it in second place to state year
03:34
earlier
03:34
he’s turning back and he beat me my very
03:37
first match the whole year and I was
03:38
like devastated like Oh luckily for me
03:41
my dad filmed the match and so what we
03:43
did for the next four months and every
03:45
single night we watched that match and
03:46
they would practice it how to beat Nick
03:48
Fresquez and then I never saw him I
03:51
never like never wrestled against the
03:52
rest of the year but then at the end of
03:56
the year opposites he was ranked first
03:59
to satanic second weekend against each
04:01
other in the finals I wrestle him and
04:03
the finals I beat him because I knew
04:04
exactly his moves I practice him every
04:05
day for four months and in fact I
04:07
actually beat him I think I’ve told you
04:08
the story before but I beat him with the
04:11
same move that he had been he beat me
04:13
with which is kind of fun so I was used
04:15
to like getting beat up and then coming
04:17
back and then learning how to when
04:18
getting beat up come back and win so
04:19
like that helped me through my life I
04:20
think in business anything I was like I
04:21
would start I’d get hit with something
04:23
and was just like sometimes it’s like
04:24
hitting a roadblock how many as I felt
04:26
I’d like hitting
04:26
while you’re just like stuck you know I
04:28
don’t know I don’t have overcome this
04:30
like this is an insurmountable object I
04:32
can’t like I don’t know how to overcome
04:33
this and we hit those things right and
04:35
so like that that happens all the time
04:39
like I said in business and what’s
04:42
interesting is most people don’t get
04:44
past those like they hit the wall and
04:45
then they freeze up and they stop and
04:47
then they go watch TV or they they quit
04:50
or whatever those things are and it’s
04:52
interesting cuz I see that a lot with
04:53
our entrepreneurs who like a little
04:54
roadblock and a couple come and then
04:56
they they just stop and it’s like like
04:58
don’t stop keep going keep going but I
05:01
think that what happens is more you do
05:02
it the more like your capacity increases
05:04
and your ability to handle those things
05:07
and take them and then like plow through
05:08
them and keep keep moving forward on
05:10
them you know I mean so today like we
05:12
had so many things like we’re so sorry
05:16
we’re just launched this this viral
05:18
thing if you got a who knows we’re still
05:20
having you guys watch this but CF goes
05:22
viral calm was this really cool thing
05:24
and so well do I want to make or
05:27
somebody they opt into this thing and
05:29
then they get a referral link and then
05:30
they refer other people they get a
05:31
dollar if everyone they sign up and they
05:33
make this huge viral thing that would
05:34
grow really really fast and so we spent
05:36
the last like two weeks getting all the
05:38
things put together create a video on
05:40
the sales page and the structure and the
05:41
flow and the funnel and like everything
05:43
was working we tested it and I wanted to
05:45
build as I click phones we couldn’t
05:46
because it’s like this is feature we
05:47
don’t have right now and Todd’s like we
05:49
could build a future but no time to do
05:50
it because all crazy stuff is happening
05:52
for the launch so he didn’t and there
05:54
was some third-party service we decided
05:55
to use we use a third-party service we
05:57
sure can I test all these things aren’t
05:59
working we got it working so it pretty
06:00
much worked then we did launch and we
06:02
sent emails out I started a Facebook
06:03
live was all exciting and like instantly
06:06
I was people start coming and then guess
06:07
what happened boom the whole thing just
06:09
crashed within like minutes and I would
06:12
call guys up their services and Mike
06:14
dude our sites around like the we’ll
06:15
call you back okay that’s not good and
06:17
the whole thing is down 15 20 minutes is
06:20
down and finally see like everything
06:22
goes all fine they reset their service
06:23
comes back up and it’s working but we
06:25
like pause emails and everything at the
06:26
time so we comes back like 15 minutes
06:27
later I came in 15 minutes nothing Bad’s
06:29
happened like you’re good to go like do
06:31
this because we stopped everything like
06:33
we stopped the ads you stop that like we
06:35
stopped everything we’re like if you
06:36
look at this like I think we had 5% of
06:39
email has been sent
06:39
we’d crush their servers and it was just
06:41
like just done and so all right dude you
06:45
understand like we’re trying to a
06:45
hundred thousand options in seven days I
06:47
might to get that probably gonna be a
06:49
million to a million happen to be two
06:50
million people are gonna come through
06:52
your links like can you handle that like
06:54
that I know if we can have I’m like dude
06:57
you told us like we told you the numbers
06:59
ahead of time like people always tell us
07:00
numbers but no one ever hit so glad we
07:02
didn’t believe that is gonna happen I’m
07:03
like are you just launched his final
07:05
contest people are signed up the sharing
07:06
link like we can’t stop this now but
07:09
that service wasn’t working and it’s
07:10
just like Kate most people like me five
07:13
ten years ago to the like we’re screwed
07:15
we’re gonna do like but it was like okay
07:18
we gotta keep moving forward like what
07:19
we gonna do we’re gonna fake since then
07:20
I messed his Todd and Todd’s like
07:22
alright I’m pulling an all-nighter and
07:23
so he him and went and James Smith came
07:24
in and they like spent the whole next
07:26
four or five hours coatings holding out
07:27
and rebuilt from the ground up the
07:29
entire company software that we did and
07:32
then built it into clickfunnels
07:33
and anyway the testings all done and
07:36
they they’re gonna roll out first thing
07:37
in the morning then we’re gonna relaunch
07:38
the viral campaign right afterwards and
07:39
hopefully get the same impact it was
07:41
like that could have been very
07:42
devastating right and then it was like
07:46
one thing and it’s like four four or
07:48
five things like that yesterday just
07:51
today that happened like insane like
07:54
it’s like the bigger company gets the
07:56
more fires that are I’m like they’re
07:57
like four huge fire no five five huge
08:00
fires at proud say that was one of five
08:02
huge fires one of them was some Yahoo
08:06
causing like fistfights and threatening
08:08
to kill people in our Facebook group and
08:11
it happens to be a friend and then he
08:12
comes in and then we block and starts
08:13
threatening me and like all sorts of
08:14
stuff and it’s just like hey that’s
08:16
happening and then like the next thing
08:18
and the next thing the next thing and
08:19
like all these fires are happening and
08:21
the same time I can’t stop because we
08:23
still have this launch happening so like
08:24
I spent probably four hours stay working
08:26
on the new sales letter for when the
08:28
viral video goes live which is so cool I
08:30
get so excited and then on top that I
08:34
got a record like forty videos tomorrow
08:36
so I was writing scripts for those and
08:37
like mapping out the sequence in the
08:39
timeline plus we’re working on the event
08:42
funnel for the phone hacking live so I
08:44
had to go through finish do another
08:45
round of the edits for the schedule and
08:47
then messaged all this potential speaker
08:49
or the speakers and invite them to speak
08:51
and then getting the flow done and then
08:53
like
08:53
then the viral-video party way to shift
08:56
the whole timeline so we’re calling
08:57
boise state interships it’s like it was
08:59
all these fires after fire to write any
09:00
one of those should have crippled us or
09:02
me or who our entire team and like
09:04
today’s just stop but like we didn’t and
09:06
we kept going forward and so I don’t
09:08
know what I’m sharing this other than I
09:09
think most people stop way too fast and
09:13
and I don’t know if it’s just like from
09:16
doing it so many times and so often and
09:17
like it’s funny as I remember someone
09:19
telling me well I think Dan Kennedy told
09:21
me he said that like once every like
09:23
once every quarter since a quarter once
09:27
every quarter an entrepreneur will will
09:28
come into a face of crisis it’ll either
09:30
make or break his company I’m like once
09:32
a quarter like do we’re getting that
09:34
like four times a day like four quarters
09:36
of the day that and consistently like
09:38
it’s crazy like the bigger we get the
09:40
more those things are some you know the
09:41
one nice thing is that typically you
09:43
don’t have company blow up overnight so
09:44
I’m lucky that you know we had I had ten
09:46
years of like cutting my teeth and
09:48
trying this thing and bankrupting two
09:50
companies gone up and down and all sorts
09:51
of failures so that when like I have the
09:53
big success like I my capacity has
09:56
increased them I’m handling things
09:58
pretty well I screw up a lot something
10:00
you guys know your today there’s public
10:03
scripts where a whole Philly assistant
10:05
we build out crashes in the middle of
10:06
the launch and anyway there’s just
10:09
things that happened and but I think
10:13
again like most people they just stop
10:14
too fast it’s like only it’s kind of
10:17
lifting weights like the only way to
10:19
keep moving through those things so some
10:20
you guys hit those things you stop I
10:21
know I know you so hopefully hopefully
10:23
at least one or two guys are hearing
10:24
this and it’s you’re saying that’s me
10:26
like I hit an obstacle and I freeze and
10:28
so on but I want you to understand it’s
10:30
like it’s like lifting weights or like
10:31
you’re pushing your person you can’t do
10:32
anymore and it freezes like you can’t
10:34
keep going
10:35
like that’s that’s that’s good that’s
10:37
tearing your muscles then like they
10:39
repaired you go back again you go back
10:40
again you go back again and and if you
10:43
keep doing that like your capacity or
10:44
increasing it better and better till
10:46
someday like you’ll have so many
10:47
problems like me that you haven’t four
10:49
or five times a day and you’ll just chug
10:50
shrug it off and it’ll be fine and so on
10:53
yeah like that’s just yeah I don’t know
10:57
the exact process to doing it it’s just
11:00
doing it and it’s just like what I think
11:01
hits you and you’re like girl that sucks
11:03
all right let’s go boom
11:04
you know uh like if you’re gonna find
11:06
some punching
11:07
oh that hurts so bad but I’m in the
11:09
middle of a fight let’s go and then you
11:11
go right back in like that’s the kind of
11:12
attitude you got to have when I think
11:14
you punches you in the face or it knocks
11:15
you down or whatever because most of
11:18
those things it’s like it’s like you’re
11:22
this far away from success in fact on
11:24
the new sales letter for the click
11:25
phone’s page you’ll see it some years no
11:28
like the the viral video is about a gold
11:29
miner and all the stuff so there’s just
11:31
one image we have into drawing it’s it
11:33
says like the miner who quit too early
11:35
and it shows this guy pickaxe thing and
11:37
he’s like digging into this huge
11:39
mountain and then he’s turning around
11:40
he’s walking away and then you look at
11:42
the side picture it’s like a side cut of
11:44
the mountain and you see he’s like an
11:45
inch away from all this gold and it’s
11:48
like sometimes that’s how it is a we get
11:50
punched in the face and it’s like we
11:51
knock back and then we’re like ding I
11:53
don’t wanna do that and you just stop
11:54
and it’s like oh like all you do is step
11:56
back up and go back in that fight one
11:58
more time and then and you’re there like
12:01
you’re so close to it
12:02
that’s what most people don’t get to
12:04
because it’s like the the closer you get
12:05
the more resistance they will be to the
12:07
thing you want it feels like is you’re
12:09
coming closer and closer the resistance
12:10
is coming it’s your ability to get back
12:13
up and keep going there’s a song in high
12:17
school the 90’s at least to play back I
12:18
played it today act like getting hit in
12:20
the head like five times as I hate a
12:22
theme song to keep us going right now
12:24
and it was the song I get not down I get
12:27
up again like that’s it like you get
12:28
knocked down and you got to get back up
12:29
again as fast as you can because the
12:32
more resistance you’re getting the
12:33
closer you are to where you’re trying to
12:35
get to and just know that and so know
12:37
like whenever you desire right now the
12:40
closer and closer and closer you gets
12:41
that the more resistance so you have to
12:43
increase your capacity to handle that
12:45
those attacks otherwise you will crumble
12:47
underneath it and you’ll never get to
12:48
your goal but just also know like the
12:50
harder those punches are the more
12:52
frustrating like all those kind of
12:54
things it means you’re close and the
12:56
closer you get hearts gonna be at all
12:57
sudden boom you’re gonna be there but
12:59
you got to be willing to get knocked
13:00
down and get back up again and take that
13:01
next step take the leap into the faith
13:03
or take the leap of faith and you don’t
13:05
take that step into the dark whatever
13:06
the knowledge is you need to ask you got
13:08
to do and then we do that then that’s
13:11
where it’s that like I think most of us
13:13
may be wrong to come right though I
13:15
think most of us
13:18
like the times that we fail we if we
13:21
fail we don’t know what we want we’re
13:23
probably one or two like why don’t you
13:26
knock outs away from success it’s just
13:28
getting back up putting the gloves back
13:31
on going back into the ring one more
13:33
time that’s it maybe you hit again knock
13:36
down again yikes
13:38
one more step one more and just it’s
13:39
it’s there you gotta taste it you gotta
13:42
feel it alright that’s enough now it’s
13:44
just like forty analogies hope that one
13:46
of those connected with you guys I got
13:48
sports analogies I got everything than
13:50
anyway all right well I’m heading in
13:51
you drink Mikey dose and go to bed you
13:53
got a big day tomorrow I’m gonna film
13:54
like 40 videos oh so they’re not fun
13:57
like this one all right so there you go
13:59
guys appreciate you all have a nice
14:00
night and we’ll see you soon bye would
14:04
you like to see behind the scenes of
14:05
what we’re actually doing each day to
14:06
grow our company
14:07
if so then go subscribe to our free
14:09
behind-the-scenes reality TV show at
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The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

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